A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

Money In Music, Greed, Elitism And A Lifestyle Of Not Taking Things Too Seriously

One thing about the world of heavy metal and hard rock was that we never took ourselves too seriously. It was always a camaraderie, a culture to have “Nothin But A Good Time”. A culture to “Seek and Destroy” and just have some fun “Smokin In The Boys Room”.

So when Zakk Wylde was playing “In This River” at the Revolver Golden Gods Awards for the fallen rockers and a picture of Jani Lane from Warrant came up, and it stated, Jani Lane, Motorhead, 1964-2011, it was just one of those things we had to laugh about. Of course, a lot people these days take stuff a little bit too seriously and the elite Motorhead fans were outraged that a wussy singer like Jani Lane was associated with their band.

Or what about when the Salem Community Easter Drama titled “Lamb Of God” actually used the Lamb of God logo on their tickets. It made everyone have a laugh. Because this is what metal and rock is all about. A lifestyle of not taking everything too seriously.

Then you have the other side of the metal and rock community, which is the elitism view.

First let’s go back to the beginning. It was all just rock, blues and folk.

Then it started to branch out into hard rock, blues rock, folk, R&B, Surf Rock, Brit Rock.

Then metal/heavy metal came into the picture, along with Southern Rock, Americana Rock, heavy rock, progressive rock and so forth.

Then came Funk, disco and punk rock.

Then came the New Wave Of British Metal and everything was just metal again for a few years. Regardless of how different the style of metal was, the audience always crossed over between genres. Fans of NWOBHM, also supported the LA metal and hard rock scene. Fans of that LA scene also supported pop rock and Americana acts like Kiss, Ted Nugent, Styx, Bruce Springsteen, Journey, Survivor, Reo Speedwagon and others.

It didn’t last for long as the genre that defined a cultural movement splintered into Hard Rock, Glam Rock, Glam Metal, Pop Metal, Power Metal, Thrash Metal, Death Metal, Extreme Metal, Progressive Metal, Black Metal, Metalcore, Groove Metal, Industrial Metal, Nu Metal, EMO, Punk Metal, Gothic Rock, Doom Metal, Djent, Technical Metal. Folk Metal and the list just goes on and on and on.

Within each genre, there is a subset of elitism within it. The type of elitism that sees the hard rock style as not just not hard enough for the heavy metal community. The type of elitism that sees Metalcore and melodic death metal as not evil enough for the “real” death metallers out there. Or the type of elitism that sees progressive metal as just not brutal enough compared to death metal or black metal.

Sort of like an episode I saw on the cartoon show “Metalocalypse” where the new song that the band Deathklok was writing just wasn’t brutal enough according to their singer.

The elitism goes both ways, where elitism in hard rock sees other metal bands as not melodic enough.

In some occasions it is simply down to taste. People enjoy the pop structure of the “verse – chorus” sing a long, every day, all year round.

The way I see it, people either praise someone else’s success, or they try to tear it down because they believe they should have been there and that someone stole their ride.

People attach themselves to this cancer within them that says “If this band made it, they suck” because they don’t want to admit that they wish it was them on that throne. They don’t want to admit that they are undeserving because they are not qualified or talented enough or good enough.

From the people that I know, and doing some crude math, eighty percent of wannabe musicians drop out when the going gets tough. The remaining twenty percenters keep at it, networking, planning, practicing, creating and moving on. Then from those twenty percenters, another eighty percent drop out due to starting or having families, which means that they have obligations and the need to have a stable income. So let’s say 100 start off. After the first cut, 20 will remain. After the second cut, only 4 will remain.

See no one tells you that when you reach a certain age, the power players in music don’t really want you. That is why the focus is on the young. It’s like McDonalds. Get em young and work em hard for less money.

Making it is hard work. It involves a lot of variables and the main one is luck. Very few make it and a lot of others have excuses for failing.

Sort of like the people who always scream to anyone who cares about how Spotify is killing the music business and pointing to pay out figures without giving the full picture as to how much the label took, how much the manager took, how much the publishers took, how much the lawyers took and how much went to the slush account for expenses.

Seen what Jared Leto said recently.

“We all know that, as content creators, artists and musicians, a great deal of our work is going to be streamed, but the issue is that artists are getting the short end of the stick. The streaming companies are paying record labels, but record labels are not paying artists.”

I have been saying this for a long time in other posts that the greed of the record labels is putting a stain on the streaming model.

“Record companies are taking giant advantages, they’re taking pieces of stock options or technology companies in exchange for guaranteeing rights to artists’ streams, there’s all kinds of deals being made, and artists aren’t a part of those deals.”

This is a biggie. Spotify needed to give over half of the company to the Major Record Labels so that they could operate in the U.S. What did the Major Record Labels use as their bargaining chip in these negotiations?

Yep, you guessed it, the right to access the music of artists past and present. And as Leto alluded too, artists are excluded from these conversations and negotiations.

Spotify is a great enabler of getting music out to the masses. It’s also set to overtake iTunes in Europe due to the closing of a digital tax law loophole in the UK – that put an end to all song downloads being priced at £0.99 ($1.79AUD). This in turn is means that iTunes is expected to lose consumers opting for subscription streaming services instead of paying for each track as a download.

In relation to the heavy metal and hard rock communities, they are not doing a really good job at promoting Spotify by still relying on album sales as a measure of success. Streaming is a tried and true business model. Hell, the whole free to air TV industry is the same model as the free streaming option. And the TV stations made a monza. In 2014, there is no fundamental reason why music needs a “sales” business model.

And while popular culture artists are raking in 100 million plus streams a song, metal and rock bands are still going the mp3/CD sale route. It is the wrong way. There should be no reason why a metal act should not have a song that has surpassed 100 million streams on Spotify by now. No reason whatsoever.

It’s the selling (instant money in the pocket right now) mentality versus the streaming (money in the pocket later) mentality and everyone wants to be paid right now. From the labels, managers, lawyers and producers, down to the individual band members. Everyone wants money to live on and get by.

But music is a risk game. Music was never an industry that guaranteed an income.

So why are bands pushing that argument.

Guitar World ran an article back in April 1997, about where are the Eighties Guitar Heroes now. Now meant 1997 for the article. One of the questions they asked each guitarist was their FINANCIAL STATUS. This is what they had to say;

WARREN DeMARTINI (RATT) – “It’s not like I never have to work again, but I had the luxury of not doing anything right away and I really enjoyed the break.”

“Out Of The Cellar” sold over 3 million copies in the U.S. “Invasion Of Your Privacy” sold over 2 million copies in the U.S. “Dancing Undercover” sold 1 million copies in the U.S. “Reach For The Sky” sold over 1 million copies in the U.S. “Detonator” sold over 500,000 copies in the U.S.

In total Ratt sold over 7.5 million records in the U.S. Using the average retail price of $10, you can do the math on the gross sales of Ratt’s music.

And that break that DeMartini took was roughly 12 months. After that he was a touring guitarist for Whitesnake in 1994, releasing instrumental albums in 1995 and 1996 and new Ratt albums in 1997 and 1999.

In other words even though he was the main songwriter in a band that grossed $75 million in album sales in the U.S alone, he still had to work his arse off.

REB BEACH (WINGER) – “I’m certainly not set financially. I still have to work. I didn’t sign the best contract. Back then, it was ‘Sign this, or we’ll get another guitar player.”

ERIK TURNER (WARRANT) – “We made millions and we spent millions. Now we’re like everyone else: we work for a living.”

BLACKIE LAWLESS (WASP) – “Slow and steady wins the race. We’re a lot better off that a lot of bands that sold a lot more records at one point because we have a cult following. We have the most devoted fans in the world. I’ve never seen anything like it.”

STEVE BROWN (TRIXTER) – “We came out of the whole thing in decent shape. We all have to work, but we don’t have any day jobs and I have a nice house.”

TRACII GUNS (L.A. GUNS) – “I’m by no means set. But I’ve established myself where people buy my records and come out to see us live.”

There is a lot of money in the music business and the ones that create it are the least underpaid.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Lizzard

They have a sound and a style. Their debut album “Out Of Reach” is an experience in itself, merging alternative rock and metal music on a background of progressive and experimental grooves.

And they are a three piece band from France, formed in 2006 that no one even knows about. The vocalist in the band is Mathieu Ricou. The bass player is William Knox and the drummer is Katy Elwell.

Who?

They sure don’t sound like a rock star names like Synester Gates or Zacky Vengeance.

Back when the Record Labels controlled who got signed and who got heard, the French metal scene was more or less ignored. For a band/artist to come out of anY European country that band/artist had to more or less dominate the country. And Europe always has a habit of turning out intriguing acts who only occasionally managed to gain widespread attention.

The Tool influence is very prominent but there are overtones of at least four other bands.

Chevelle, Earshot, 10 Years and Karnivool.

“Out Of Reach” is a perfect example of their style that merges Tool like grooves with Dream Theater like progressive grooves. All of it is underpinned by the melodic vocals of Ricou, who shifts between a Maynard James Keened to an Aaron Lewis to an Chino Moreno.

My personal favourite is “Loose Ends”. The bass groove from William Knox is hypnotic and the drum patterns from Katy Elwell just enhance the groove. Mathieu Ricou knows how to enhance the song with his vocals, his melodies, his phrasing and his guitar lines. “A Perfect Circle” also comes to mind. I still call it hard rock. At 3.05 the trance takes effect with a solid Tool like groove. Then at the 4 minute it goes into a Pink Floyd style atmospheric outro full of dissonant volume swells.

“Twisted Machine” is a stand out. It looks like all three members lived and breathed, “Aenima” and “Lateralus” from Tool while writing this album. From 3.40 the song goes into a wicked groove, ala “Schism”. I actually cranked “Schism” after and thematically the two songs flow in together. And that whole section from about 3.30 in “Schism” got me thinking of “Ragnarok” from Periphery and off I went to digest that song.

At 44 minutes “Out Of Reach” is a compact album, which is how it should be.

Since Tool is on hiatus, Earshot are more or less no more, Chevelle are trying out new musical horizons and Deftones are here and there when they want to me, Lizzard is a perfect replacement to fill the gap. They haven’t just filled the gap, they have made it their own.

They have a fan funding campaign up for their new album on Ulule. It’s in French and the Google translator is working spasmodically. 61 contributors so far and they have achieved 89% of their target. The target is 3,500 Euros.

Did I contribute?

No.

Fan funding to me is about delivering something unique to a fan. The perks are just not unique enough and $15Euro for a CD (which equates to about $22 Australian) is above what I would pay for a CD. So it will be a Spotify album.

If an album sold 61 CD’s it would be seen as a dud.

Fan Funding a CD and offering fans what the old legacy gatekeepers offered fans, is not embracing the new. It is using new and exiting platforms to prop up old business models.

People want access to the music and they will contribute for a perk if they believe they are getting value for their money. Make it worth their while, otherwise it is leaving money on the table.

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A to Z of Making It, Copyright, Music, My Stories

The Old And The New – Times Are Changing

MY MUSIC COLLECTION vs THE KIDS MUSIC COLLECTION

My Record and CD Collection

This is my record and CD collection along with the issues from Guitar World from January 1986.

My kids have all of this on their iPod’s and iPad’s.

THE PURCHASE OF MUSIC from RETAIL STORES vs INSTANTANEOUS

The Way I Purchase Music On Occassions

I took the kids to the “Record Store Day” two days ago.

They loved the record store and it was their second record store that they had visited ever. They enjoyed searching through the piles of records but hated the following things;

– the line up/wait to pay for our purchases compared to clicking a few keys and having it all happen instantaneous.

– the chance that what I wanted to buy at the Record Store Day could not be there or it could have sold out compared to having the history of music available at your fingertips without any issues. For the record, it was the last copy of the “Killers and Kings” single and the second last copy of the “The Illumination Theory” picture LP.

– that once they found a record that had a cool cover from an unknown act, they couldn’t hear it BEFORE they decided to buy it compared to what they do on-line with YouTube and Spotify.

– the price of the special edition releases. As a hobbyist/collector I paid $30AUS for the Machine Head “Killers and Kings” single and $40AUS for the Dream Theater “Illumination Theory” picture LP. My kids thought I was insane, spending $70AUS on two products, especially when a years subscription to Spotify is just a touch more and for that you get millions upon millions of songs.

MY BOOK COLLECTION and DVD COLLECTION vs THE KIDS BOOK COLLECTION

My Book and DVD Collection

In other words, Physical books vs The Kindle Touch.

If you are a business that is in the entertainment/arts arena that is still hoping on physical sales for profits, then your business model is challenged.

Research is constantly showing that in order to compete with piracy, sellers of music, movies and books need to have a “free music approach, targeted at young users and supported by advertisements along with a high-quality music offering to older customers, where they pay for downloads but with no visible advertising.”

The take away is this comment;

“Our research shows that consumers do prefer legal and ethical options if available but each age group has different ways of making this economically viable.”

I bet that comes to a shock to the traditional labels and marketing firms. The days of when music was only made available to people who had disposable incomes are over and have been for a long time.

Music consumption is now being driven by different age brackets. The 113 million streams of Katy Perry’s “Roar” is being driven more by the kids in the 4 to 14 age bracket than the 25 plus adults. It is the song of the young, their anthem, their “We’re Not Gonna Take It”.

It all reminds me of a song I once wrote called “Times Are Changing”.

I wrote it in 1993, just when Grunge finally made the hard rock movement a footnote in history for the next decade. And the song wasn’t about the death of hard rock, it was the about the power of a cultural movement enforcing a change that no one could stop. As the pre-chorus stated;

It’s a revolution in their eyes
Against society and its lies

Times are changing, re-arranging x2

Guess the times are constantly changing and they are changing even faster in the era of the internet. And when I compare the new to the old, the times have really changed.

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A to Z of Making It, Music, My Stories

What Happened to The Guitar Riff?

The mighty Guitar is still in the forefront of all the main hard rock and metal music. Regardless of what music style came and regardless what technological new medium came to kill it off, (like the Eighties midi craze), the mighty guitar has fought its way back time and time again.

Like a true champion it rises up from the canvas. That sound through glass tubes and cones made from paper. What can beat it?

To quote Dark Helmet, “Absolutely Nothing”.

Try as the trend setters might to eliminate distortion, the power chord and it’s many different versions remain unique. The human feel of a guitar is the essential element that makes a song unique and intimate enough to form a connection with a listener. You don’t see people growing up wanting to be clarinet and flute players.

It is an integral part of culture, both past and present. Think of Jimi Hendrix burning one or Pete Townsend smashing one or Randy Rhoads playing that immortal polka dot guitar or Eddie Van Halen’s Frankenstein guitar.

Think of all of the album covers that featured a guitar;

Dire Straits – “Brothers In Arms”
Stryper – “To Hell With The Devil”
Def Leppard – “On Through The Night”
AC/DC – Take your pick of the many classic album covers that involve Angus and his trusty Gibson SG.
The Cult – “Sonic Temple”
Van Halen – “Women And Children First”
Bruce Springsteen – “Born To Run”
Jeff Beck – “Guitar Shop”
MSG – “Built To Destroy”
Boston – The self titled debut and “Dont Look Back” covers are iconic.

At the moment, the number 1 hits around the world are “The Monster” by Eminem/Rihanna, “Timber” by Pitbull/Keisha and Happy by Pharrell Williams. Not a lot of guitar in those songs and if there is guitar, it is in the background, relegated to a support act.

It is not the main instrument in popular culture anymore.

The guitar is disappearing from popular culture.

So what happened.

So what happened to that riff that connects. The one that we can play air guitar to.

Commercial sensibilities are trumping artistic sensibilities.

Rock and Metal bands are churning out songs. Good songs. Great choruses. But no definitive riff. We hum the melodies, we tap the groove, but we don’t do the der, der, derr on the riff. For those who don’t know what the “der, der der” is, it is “Smoke On The Water” from Deep Purple.

Avenged Sevenfold came close with the “Hail To The King” album. Pissed off a lot of people in the process. They called them copycats. But they had the balls to create a classic rock album. And Classic Rock albums are created from influences.

Machine Head nailed it with “Be Still and Know” and “Unto The Locust”. But because of their niche, popular culture would never even know about it. Too ignorant to care.

Maybe it is the downtuning. Maybe it is the speed. Maybe it is the focus on the melody to be catchy.

One thing is certain, there are no riff driven songs, with a great hook doing 100,000,000 streams on Spotify. All of those numbers belong to Imagine Dragons, Avici, Daft Punk and a whole host of EDM artist and pop artists that have songs written by Max Martin.

And one last thing, for all the doubters that Spotify is hurting artists.

Check out this story.

Yep an independent artist that uses Tunecore as its digital distributor has earned from September 2010 to November 2013, $334,636 for over 57 million plays. It’s easy money earned by people listening to his music on a consistent basis. It’s that simple. It’s that pure. We create music so people can listen to it. First and foremost. And Spotify along with YouTube are here, telling the creators which songs are being listened too.

Isn’t that a great thing.

But hey, Spotify doesn’t pay artists said the old guard. Bullshit I say.

Spotify pays. It pays well. It is the record labels that don’t filter it down to the artists. It is the same old argument like before of Record labels not paying artists.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

YouTube

Do you want an audience or a fan base?

An audience will go and check out a song after being instructed to do so. The fan base will choose what song to play or what album to play when they want to.

It’s always the techies that are getting it right for the music industry. They can see how to make dollars in between all of those ones and zeroes.

“An audience changes the channel when their show is over. A fan base shares, it comments, it curates, it creates.”

YouTube’s global head of entertainment Alex Carloss said the above.

So where do you stand as an artist.

Do you have an audience? People who are directed to check you out?

Or do you have a fan base, people who share, comment, create playlists and do everything else.

It is a global world and YouTube is a platform that can reach all corners of the world. The reason why it is so popular is that while the major labels procrastinated over how much they would get from the streaming services, YouTube entered via the backdoor and became the leader. And it wasn’t even licensed.

Recent research has shown that by not having your music on YouTube could lead to an increase in music sales. What this clearly shows to me is that there are more factors out there that have led to reduced sales of recorded music than piracy alone. It also shows the shift of people’s listening habits. But wait, Neil Young and the Ponos team still reckon we need studio quality files. Yep, good luck with that.

If you are not using YouTube to promote yourself, then you are doing it all wrong and your career is challenged.

Even if the record labels do not renew their licensing agreement with YouTube, it will still survive. Because it is the fans that want it. YouTube’s success is made by the people, who apart from going to listen to music or view videos, they also upload as well. If I want to hear a new release before I buy it I normally go to YouTube. The whole album is there. Spotify is good as well, however it’s search algorithms are rubbish, plus it doesn’t have everything there.

I wanted to listen to Badlands “Voodoo Highway” album recently. It’s not on Spotify, however YouTube has it. Unlicensed.

I wanted to listen to Don Dokken’s “Up From The Ashes” album recently. For both, I could have gotten the CD and played it or I could have plugged in the portable drive and played it from there, however that was too much effort. Spotify didn’t have it, but YouTube did. Again unlicensed.

The record labels get wined and dined by Apple for exclusivity around their streaming service. And then when the cash rolls in from another licensing agreement to them, the artists will complain that streaming is killing the music business.

NO.

The Record Labels are still killing the music business. Their own greed will kill off streaming services. A stream is not a sale, so the royalty rates that labels pay artists are bullshit. Because the labels classify a stream as a sale which in turn brings with it a lower royalty rate.

Because if a band can stand to make $24,000 for putting up a silent album on Spotify that has been streamed for a combined sum over 4.7 million, then surely the larger acts that have 40 million streams will be making better dollars.

But they don’t.

Because that low royalty rate per stream that Spotify pays, gets further diluted when the Record Label applies it’s 80/20 split to it. Then that low 20 percent is split again by managers, lawyers, band members, etc..

What about illegal downloading of music?

It is still going on and it will never stop because people still want to have the mp3.

14 years have passed since the Napster revolution and music lovers still don’t have a legal ad-supported peer-to-peer download service for mp3’s. It’s leaving money on the table if you ask me.

Do you know what one of the main income revenues is for the record labels?

Yep, its YouTube fan clips that go viral. The ones that have unlicensed music playing in the background. With the YouTube Content ID system, labels can claim the clip as theirs and then reap the benefits that the clips views bring in.

Even Governments fear it. Turkey’s government blocked access to YouTube when an audio recording of top civilian and military officials appeared, which involved high-level security talks on Syria. The Government has classed it as illegal content. I see it as a form of censorship.

YouTube was seen as the enemy to TV stations and to the Music Industry. Now it is their greatest ally, only if they know how to use its potential. Expect to see the various YouTube networks become bigger than the movie studios in the future. Because they realise that it’s not all about the blockbuster effect. Releasing content more frequently is king.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

Who Is Ahead Of The Game and Who Is Behind The Eight Ball

Ahead Of The Game
Demonoid. As the single largest semi-private BitTorrent tracker that ever existed, Demonoid offered a home to millions of file-sharers. Throughout it’s history it has been taken offline a few times and the most recent one occurred last year. However, the site is known as the “COMEBACK KID” and it is back again. Never underestimate innovation. It always trump corruption and money.

Behind The Eight Ball
As expected and predicted by everybody, the Entertainment Industries/Hollywood Studios are now suing MegaUpload. The fact that they conspired with the Government to take a cyberlocker off-line was not enough. The fact that they made a lot of people lose personal content like photos, papers and videos is not enough. Let’s spend more money and sue the organisation. I suppose the catchcry is going to be the whole “WE NEED TO SEND A MESSAGE”.

Ahead Of The Game
YouTube dominates music streaming UNOFFICIALLY.

Behind The Eight Ball
Apple’s got no streaming solution. iTunes Radio is no match for Pandora so Apple/Cook making a billion dollar deal with Beats Music (which was losing money) so that they could have a streaming solution. And Trent Reznor (who was an investor in Beats) cashed in with the Beats sale to Apple by making way more money than he ever made in music.

Ahead Of The Game
Streaming wins.

Behind The Eight Ball
Spotify laid the foundation for streaming by fighting from trench to trench. Can they compete with Apple? The word on the street is that Apple will have a better royalty rate when it comes to streams.

Ahead Of The Game
The Techies are still the winners when it comes to music and distribution.

Behind The Eight Ball
Ponos and Studio Quality music in our ear buds.

Ahead Of The Game
Independent bands that come up with creative ways to engage their fans. “The Airborne Toxic Event” a few years back released a series of stripped-down, single-shot videos for every song on their album. Check out their Spotify and YouTube numbers today. A lot of the established rock bands do not have those numbers. The lesson here is that the artists in today’s world have way more opportunities to reach out to their fans and share content with them. It’s a lifer game.

Behind The Eight Ball
Artists talking about CD sales. Or research that focuses on innovation hurting sales of music. Hell, lets bring back Eight Track Tapes and Cassettes while we are at it.

Ahead Of The Game
Number crunching. MusicMetric, Echo Nest and Next Big Sound are all out there providing analysis on music by examining all aspects of a bands presence, like Social Media, Peer To Peer, legal mp3 purchases and streaming numbers.

Behind The Eight Ball
Lobbyists are still pushing hard for prosecution of online pirates and that new law is known as the Trans-Pacific Partnership (TPP). Basically it is a free trade deal that is being negotiated in secret and it has similar provisions to America’s controversial SOPA and ACTA bills.

And what about these other little innovative beauties from the entertainment industries;

DreamWorks calling for a piracy crackdown while they rake it in.

MUSO (a takedown service) is the Entertainment Industries answer to piracy. And the UK Government is providing funding.

If you are an artist, you need to keep on creating so that you can stay ahead of the game. If you are a label, you need to be finding talent and innovating to stay ahead of the game. Otherwise, you will be behind the eight ball and blaming everyone else for your shortcomings.

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Music

Innovation V6.0 – While Spotify Innovates, The Governments And The Entertainment Industries Legislate

Van Morrison once said that “Music is spiritual. The music business is not”. How true that comment is.

Spotify recently announced the acquisition of “The Echo Nest” , a music intelligence company that will give Spotify and its users a better music discovery platform. As is the norm these days, it is technologists leading the way for the music business and in general the entertainment business at large.

When Spotify offered free mobile access, they had more sign ups in one month than the whole year prior. Spotify knows it’s all about domination. The history of the internet has shown us that. Pandora is unrivalled in the radio streaming stakes. Apples iTunes Radio is non-existent.

Labels are rolling it in from streaming services and they are not passing those extras on to the artists. That is not Spotify or Pandora’s fault. That is the labels fault. Again, if Spotify is that bad for the artist, then artists like Metallica and Motley Crue that actually own their own copyrights wouldn’t participate. But they did.

While Spotify innovates, the entertainment industries legislate, still focused on censorship and take downs.

Over at Italy, their communications watchdog has given itself a “Judge Dredd” like power. They are basically censoring websites based on a copyright infringement claim from a copyright holder and without any real judicial due process for the website involved.

Just recently, the Public Prosecutor from Italy has decided to go all “Wild West Sheriff Style” on the Internet by ordering Internet Service Providers (ISP’s) to censor dozens of websites, because he said that the websites are places that contain infringing materials. In this case, no copyright holder made any claim against these websites. Yep, it sure sounds like innovation to me.

This is how bad copyright has gotten. People believe that COPYRIGHT INFRINGEMENT OF MUSIC is the same thing as PROPERTY, an actual physical tangible product. And because of this viewpoint, sites that infringe on people’s copyrights are treated the same as sites that deal in stolen merchandise. When a copy is made of a song and shared, it is not theft. It is copyright infringement and it needs to be treated as such.

In recent years, studies have shown over and over again that people who share movies and music illegally are the ones that end up spending more on legal entertainment. The research is now even recognized by the “Industry Trust For IP Awareness” which is a body that includes all of the major Hollywood Studios as its members, along with the major labels in music.

The latest anti-piracy message from the IP Awareness Industry Trust is a positive one. Instead of labelling all of their customers as pirates and criminals, they are now saying that they understand people like movies and that they appreciate that people are sharing and spending money on movies. This time around they are pushing a slogan of “Moments Worth Paying For” instead of the Big Brother “You Can Click But Can’t Hide”.

Neil Gaiman is one of those people who actually is open-minded when it comes to piracy. There is a video doing the rounds from a while back (on Reddit) where Gaiman talks about piracy;

“You’re not losing sales by getting stuff out there. When I do a big talk now on these kinds of subjects and people ask “What about the sales you are losing by having stuff floating out there?” I started asking the audience to raise their hands for one question — Do you have a favourite author? And they say yes and I say good. What I want is for everybody who discovered their favourite author by being lent a book put up your hand. Then anybody who discovered their favourite author by walking into a book story and buying a book. And it’s probably about 5-10%, if that, of the people who discovered their favourite author who is the person they buy everything of and they buy the hardbacks. And they treasure the fact they’ve got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it. That’s how they found their favourite author. And that’s really all this is; it’s people lending books.”

Let’s rephrase those questions in terms of music. Even musicians out there should ask themselves the same question.

Do they have a favourite artist?

How did they discover their favourite artist? Was it by buying their music or was it by someone sharing the music with them or was it by someone lending them a CD, a mix tape, an LP or an iPod full of mp3’s or by someone talking up the artist.

How many people discovered their favourite artist by walking into a record shop and buying a CD without even hearing it? Or in today’s world, how many people discovered their favourite artist by going onto Spotify and listening to music of someone they haven’t heard about.

Gaiman gets it. He is a realist. Hey, look over in Japan. They actually have a rental policy in place for fans of music. People hire/lend the CD, take it home, rip it and then return it for another. Personally, Spotify is a better alternative, however rights holders don’t allow it to exist at this point in time.

Finally, the great land down under, Australia is in the news again. Of course as a country founded by convicts, we have a proud history of seeing higher copyright infringement rates thanks to the lack of legitimate and affordable options.

So we don’t have Netflix and because of that we have resorted to using VPNs to mask our location and subscribe to Netflix anyway.

Of course, the free to air TV stations, the pay TV station Foxtel (who is owned by News Corp) and Quickflix along with the News Corp owned “The Australian” news outlet are labelling these paying users of Netflix as “PIRATES”. Yep that’s right. We are paying for a service that is affordable (something that Quickflix doesn’t know anything about) by masking our IP address so that we can access it and we are still labelled as pirates.

So there you have it, another wonderful week has come and gone, that shows that the Entertainment Industries still don’t get it and technologist and open-minded creators do get it.

http://www.dmwmedia.com/news/2014/03/06/spotify-acquires-the-echo-nest

https://www.techdirt.com/articles/20140305/10000226442/italys-public-prosecutor-orders-isps-to-block-dozens-pirate-websites-just-because-he-said-so.shtml

http://torrentfreak.com/pirates-movie-industrys-valuable-customers-140304/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Torrentfreak+%28Torrentfreak%29

https://www.techdirt.com/articles/20140303/11511026409/australian-broadcasters-netflix-competitors-pout-because-netflix-hasnt-banned-vpn-users-yet.shtml

http://comicsalliance.com/neil-gaiman-piracy-lending-books/

https://www.techdirt.com/articles/20140303/11511026409/australian-broadcasters-netflix-competitors-pout-because-netflix-hasnt-banned-vpn-users-yet.shtml

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Copyright, Music, My Stories

Is Spotify Suffering From The “Newness Wears Off” Syndrome?

You know the drill. A new technology comes out and eventually it will start to get some traction. Then the word will spread about and everybody flocks to it. It’s new, it’s cool, it’s hip and its innovative. Then when it is at its peak, the people who testified for the new tech, will abandon it, looking for something new and better.

Look at the history of technology innovations and you will see a pattern.

MySpace, Facebook, Twitter are three such platforms that came, peaked and right now are suffering an identity crisis.

MySpace is finished.

Facebook got traction because it connected people in a way that MySpace couldn’t. Now, all of these connected people need to deal with the marketing of products, advertisers, like requests, fake friend requests and spam.

Twitter is well, Twitter. With so many people tweeting or having their tweets connected to their Facebook Posts or their blog posts, everything is getting lost in the mix. When a big news item hits, Twitter is the platform to go to, because people who are directly involved in these big events are the ones that are tweeting.

So what about Spotify. It has been around for a while now and in the last 3 years it set up base in a number of large music markets like Australia, Canada and of course the US.

The people tried it. Some have stuck to it. Some have abandoned it. The ones that speak out against it have never used it.

With the rise of Beats Music, expect the young ones (kids born from 1991 onwards) to go off and explore it. They will give it traction. Then the mainstream will talk about it, trump it up and the young ones will go into something else while the old guard moves in. Like Neil Young who seems to think that people really want large music files taking up large amount of space. Sort of like Facebook. It was the mecca for the youth. Then their parents joined and the youth bailed. No one wants to be friends with their parents on Facebook.

In relation to music, bands on record deals were real slow in adopting Facebook, while the independent bands started using it ASAP. I don’t even have a Facebook account anymore and when I go onto it, it is purely to see what my favourite bands are up to and what people are talking about. In a way it has become like a go to website.

Spotify however needs a game changer. Sort of like how the move to APPS changed the iTunes store. And it’s all about the FREE. Fans of music showed the world that they want FREE music to listen to. And don’t say that FREE doesn’t work. How the hell did Free To Air TV exist and grow over the last 60 years.

Beats Music needs people to vouch for it, promote it. And when people finally get around to using it, it needs to deliver. However, for the kids, YouTube does the job. And that’s the world we live in. One that has all the information that we require at our fingertips and its FREE. Notice the emphasis on FREE again. The public spoke out big time when Napster crashed the party. Our friends testified about it and then we testified about it to others. No one even raised the question of copyright infringement because it was so damn cool.

So what is cool today?

I am all over the shop when it comes to music. I still purchase CD’s from the bands I like. This is more or less done from Amazon and I get the AutoRip feature with it, so then I download the mp3 version of the album to place on my iPhone. I stream music on Spotify. I refer to YouTube. My kids are YouTube fanatics.

And the funny thing is that I don’t use iTunes anymore. Who would have thought that day would have come. And that is what Spotify needs to think about it. Now that the newness has rubbed off, what’s next. Consolidation. How can you consolidate when the modern paradigm is DISRUPTION?

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Labels Want To Be The Good Guys

The labels want to be the good guys. They really do. However their lobby group the RIAA does not carry itself it in public in a manner that is acceptable. They put across an image that all the labels are focused solely on the now and what money can be made now. They put across an image that all the labels have no interest in planning for the future. Then the labels follow suit, flying the bullshit flag from the RIAA.

Regardless of the labels motives and business sense, they will survive.

Read the financial reports on Universal Music Group. Spotify has propped up their bottom line and that bottom line will get better each year. And with money, comes power and relationships. So how do the major metal and rock labels rate in relation to influence and relationships.

Century Media Records and Nuclear Blast are still independent labels. While Century Records lost their cash cow “In This Moment” to Atlantic, Nuclear Blast gained a new cash cow in “Machine Head”. Looking at the rosters, Nuclear Blast has surrounded themselves with a stronger group of artists however Century Media are the ones out there trying to identify new talent. Both labels will be around for a long time.

Frontiers have become a major player in the classic rock, melodic rock and hard rock scene. Frontiers kept the flag of melodic rock flying high since 1996, when all of the other major labels put their monies into grunge first and then industrial rock/metal and then nu-metal. Now that they have traction, I am just confused as to what their business model is.

Let’s sign up all the classic popular artists from the Eighties and get them to re-record some of their classics along with new music. CHECK.
Let’s get artists from different bands together to do a super group project. CHECK.
Let’s get female singers to re-record melodic rock songs that the label president likes. CHECK.

What about identifying new talent and breaking that new talent to the masses with creative and innovative ideas? NOT CHECKED.

Metal Blade is still independent however with strong ties to Sony Music and Warner Music Group in relation to distribution while Roadrunner used to be owned by Universal between the years, 2000 and 2006 and after that, they are under the control of Warner Music Group.

Roadrunner is still the major player here, however with ties to Warner, expect them to be “RIGHT NOW” profit driven and be all about the HYPE. With all the corporate deals they organised on the new Dream Theater album, they would have made up the advanced money plus the recording costs and more.

Spinefarm Records is part of Universal Music Group, with a lot of power to operate independently. They are getting out there and signing new talent. However, like all of the above labels, they are stuck in the old way. And that is the ALBUM.

They just need to realise that it is not about the sales anymore. While Steaming numbers and revenue are still small today, in the long term the labels will be able to reap the benefits.

Why?

Because streaming is a regular recurring revenue business.

For example, I have been streaming “Strife” from Trivium non-stop. Each stream is regularly producing revenue for that song. If I purchased that same song as a download, the revenue produced would be at the time it was sold. Every time that I would have listened to “Strife” at home or on my iPod or on my smartphone would not have produced a cent. All that the band or label would have made from me is the sale of the downloaded song. However with streaming they will continue to make money long after the album is released.

So if anyone believes that streaming is bad for music and that it is going to kill the incentive to create new music, tell them they are uneducated. If bands or artists are complaining about their payments, then they need to negotiate better deals with their labels or get back their Copyrights.

Let’s put it this way, if Metallica is on Spotify, then the rates paid back to the COPYRIGHT HOLDERS (and Metallica do own their Copyright) must be good, because Lars Ulrich and Cliff Burnstein would not allow Metallica to enter a business arrangement that is not in their favour.

The real truth is that there is much more music out there than there has ever been, so the issues that are present to artist and labels is how do they get people’s attention directed towards that new music.

Personally, I don’t even know anybody who pirates music anymore. There is no reason to pirate and legitimate customers/fans would always turn to legal alternatives.

In relation to sales figures and charts. Goneski. No longer relevant. Sales (as a stand-alone measure) no longer means anything. Focusing on recording sales is old school thinking. It’s all about everything else today.

“Recording Sales Revenue” plus “Streaming Revenue” plus “YouTube Ad Revenue” plus “Ticket Revenue” plus “Merchandise Revenue” plus “Corporate Deals Revenue” plus “Sponsorship Revenue” plus “Publishing Revenue” plus “Licensing Revenue” and then decide if you are winning or not.

Again, if you are not seeing a lot of revenue, then you need to be speaking to your label, because if you have numbers in all of the above Revenue streams then something is a-miss contractually.

Another thing that the metal and hard rock labels need to understand is that they reside in a niche. The heyday of when that niche was mainstream is long gone. Today, certain artists might have a crossover song that many people will latch onto and then it is back to the niche.

“Adrenaline Mob” released “Men of Honor” last week and by the end of the second week it will be forgotten. The songs are great, the musicianship is great, so what is the problem. The hard core fans picked it up and everyone else doesn’t know about it. It’s a twenty four seven job staying in the public eye and it’s god damn hard. It’s the labels job to figure out it out, however the labels don’t want to spend the money to innovate, so what they do is get most of the hate directed towards them because of their monopolistic extortion like practices from back in the day.

If the labels want to be the good guys, they need to be more transparent. They need to call out the RIAA when they spin shit. They need to do be realists and sensible. And the main thing they need to understand is that the days of when they had control of the distribution channel are long gone. The profit margins from the CD sales are never coming back. So don’t dwell on the past and start to move forward.

http://theconversation.com/music-sales-slump-is-streaming-or-the-music-industry-to-blame-23901

http://www.billboard.com/biz/articles/news/5915732/spotify-drove-universal-musics-75-jump-in-streaming-revenue-last-year

http://torrentfreak.com/artists-think-instead-spewing-spotify-hate-140222

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Roadway

Not the actual roadway but a band called Roadway. I am listening to their self titled EP from 2011.

Has anyone heard their song “This Is Why” recently. It is a derivative version of “Soldier of Fortune” from the David Coverdale era of Deep Purple. If “This Is Why” broke through and the mainstream press got a hold of it, guess what kind of conversation people would be having.

Yep you guessed it.

Everyone would be saying “What a rip off”. Lawyers will contact David Coverdale and Richie Blackmore and whisper in their ears, that they have a case for plagiarism.

“This Is Why” is a great song and no one has even heard it. By the way, it features Doogie White and it actually made me call up “Soldier Of Fortune” on Spotify. Yep, “This Is Why” made me want to revisit the Coverdale era of Purple. I even set up a playlist with both of the songs. It is also their most played song on Spotify, however at 17,620 streams it’s virtually unknown.

In no way does Roadway’s song, “This Is Why” take away from the original. Much in the same way that most of the music from the Seventies didn’t take away from the blues music that came before that. And that is what Roadway do well. The Seventies hard rock vibe. They have it down and it is so refreshing to hear a current band be influenced by that era, especially when the main songwriter Ross McEwen was born in 1988.

“Fight For Freedom” is a derivative version of “Fairies Wear Boots”. I saw on Spotify that there is another EP called “Set In Stone” released in 2013.

Ross McEwen is a star. He is cut from the same old school coat that spawned Deep Purple, Rainbow and Whitesnake. He wears his influences on his sleeve. He writes music because he doesn’t want to do anything else. He wants to be involved in music. He has a music career. Not only is he the main song writer for Roadway, he is also part of Doogie White’s solo band and part of Dave ‘Bucket’ Colwell’s band. In addition to all of that, he also underwent a shitload of surgeries on his knee.

Musicians rarely have just the one gig/band. These days, it is more common for artists to have more than one musical outlet.

Of course, when a band got picked up by a label back in the day, there was a good chance that the band would be the only gig that the musicians would try to keep, however up until then, musicians jammed with other bands, changed bands, played in cover bands and just gigged with anyone. You see Ross, gets it. Roadway is just one outlet in his music career. He also is a lecturer in commercial music courses.

However, in Roadway he shines. Check em out on Spotify. You will not be disappointed.

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