Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Record Store Day

For “Record Store Day” I paid $30AUS for the “Killers and Kings” single from Machine Head.

Online I can purchase the single for $15US from the Nuclear Blast store.

So I selected the three other covers that I didn’t have and added them to my cart. The total was now sitting at $45US. Then I registered my account and since I am in Australia I was charged $29US for postage and handling. The total of my purchase was now sitting at $74US. Once I paid it via PayPal, the final payment figure from me was $82.21 in Australian dollars.

That equates to about $27AUS for each single.

Now if the Independent Record Store was selling it for $30AUS, then that would mean that the actual independent record store would be making $3 per item.

Hell if that is the mark up for each limited edition item they were selling and let’s just say that one record store sold 200 items, that would mean that the pure profit for the record store would be $600 for that day.

So is the “Record Store Day” there to benefit/save the independent record store?

And to put a spanner in the math, the actual royalty paid back to the band is a percentage on the wholesale price. And the wholesale price is about 50% to 80% lower than the retail price.

Let’s use the Machine Head example.

If the wholesale price of each single would be between $3 to $7.50 and if the royalty rate is a generous 20%. That would mean for each single sold the band would get between 60c to $1.50 royalty cut, to split between 4 people, plus a manager and a legal team.

So what happens when there is an advance upfront payment.

The band takes the money upfront, forsaking (in a lot of cases) any claims on royalties and the risk resides with the label on recouping that advance payment with the single release, the album release and other types of releases.

Either way, Record Store Day is not there to save the record stores. It is there to replace the revenue lost by the record labels due to the declining CD sales. It has nothing to do with keeping the record store open or trying to save the mum and dad independent record store.

It is pure label greed.

Sort of like how the record labels are going after Pandora again. This time around they are suing the internet radio service for not paying to use sound recordings made prior to 1972. But hang on second neither does terrestrial radio.

So what we have is the following scenario;

– Record company lawyers are filing cases against Pandora in state courts. This will enrich them.
– It will do nothing to put money in the hands of the artists.
– What will happen is that Pandora will more or less stop playing these pre-1972 recordings instead of paying another license fee that federal law says you don’t have to pay.
– If the legal bills mount up for Pandora they will go out of business and the 60% royalty rates that Pandora paid will disappear from the record label and publishing companies bottom lines.
– It would do nothing to bring in more money.
– It still doesn’t solve the industry’s biggest problem which is to find a new business model that replaces the revenue lost from the decline of CD sales.

It is pure label greed. To use a phrase that they use in relation to piracy, “IT IS THEFT, PLAIN AND SIMPLE”.

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A to Z of Making It, Copyright, Music, My Stories

The Old And The New – Times Are Changing

MY MUSIC COLLECTION vs THE KIDS MUSIC COLLECTION

My Record and CD Collection

This is my record and CD collection along with the issues from Guitar World from January 1986.

My kids have all of this on their iPod’s and iPad’s.

THE PURCHASE OF MUSIC from RETAIL STORES vs INSTANTANEOUS

The Way I Purchase Music On Occassions

I took the kids to the “Record Store Day” two days ago.

They loved the record store and it was their second record store that they had visited ever. They enjoyed searching through the piles of records but hated the following things;

– the line up/wait to pay for our purchases compared to clicking a few keys and having it all happen instantaneous.

– the chance that what I wanted to buy at the Record Store Day could not be there or it could have sold out compared to having the history of music available at your fingertips without any issues. For the record, it was the last copy of the “Killers and Kings” single and the second last copy of the “The Illumination Theory” picture LP.

– that once they found a record that had a cool cover from an unknown act, they couldn’t hear it BEFORE they decided to buy it compared to what they do on-line with YouTube and Spotify.

– the price of the special edition releases. As a hobbyist/collector I paid $30AUS for the Machine Head “Killers and Kings” single and $40AUS for the Dream Theater “Illumination Theory” picture LP. My kids thought I was insane, spending $70AUS on two products, especially when a years subscription to Spotify is just a touch more and for that you get millions upon millions of songs.

MY BOOK COLLECTION and DVD COLLECTION vs THE KIDS BOOK COLLECTION

My Book and DVD Collection

In other words, Physical books vs The Kindle Touch.

If you are a business that is in the entertainment/arts arena that is still hoping on physical sales for profits, then your business model is challenged.

Research is constantly showing that in order to compete with piracy, sellers of music, movies and books need to have a “free music approach, targeted at young users and supported by advertisements along with a high-quality music offering to older customers, where they pay for downloads but with no visible advertising.”

The take away is this comment;

“Our research shows that consumers do prefer legal and ethical options if available but each age group has different ways of making this economically viable.”

I bet that comes to a shock to the traditional labels and marketing firms. The days of when music was only made available to people who had disposable incomes are over and have been for a long time.

Music consumption is now being driven by different age brackets. The 113 million streams of Katy Perry’s “Roar” is being driven more by the kids in the 4 to 14 age bracket than the 25 plus adults. It is the song of the young, their anthem, their “We’re Not Gonna Take It”.

It all reminds me of a song I once wrote called “Times Are Changing”.

I wrote it in 1993, just when Grunge finally made the hard rock movement a footnote in history for the next decade. And the song wasn’t about the death of hard rock, it was the about the power of a cultural movement enforcing a change that no one could stop. As the pre-chorus stated;

It’s a revolution in their eyes
Against society and its lies

Times are changing, re-arranging x2

Guess the times are constantly changing and they are changing even faster in the era of the internet. And when I compare the new to the old, the times have really changed.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

The Story Of The Album – From Not Having Enough Money to Not Having Enough Time

“I don’t have the time anymore to play a 70 to 80 minute CD of a band unless it is great”.

I am constantly hearing the above statement from my peers. I am sure they are not alone. To use myself as an example, when my life was all about me, time was plentiful. Then I got married and then we started to have kids. The time that was plentiful in my youth is spread out between my wife, my three kids, my job and then doing anything in between that I could fit in for me.

So is time the reason why the album format has declined?

Going back in time, I remember going to the record store with about $20 to $30 in my back pocket. I always looked forward to those days. It was what I lived for. However as exciting as the experience was, it always had to end with me deciding which albums to buy today and which albums to buy next time around as I could never afford everything that I wanted.

So there I am thumbing my way through all the rock and metal albums. I am starting to formulate my algorithm as to what albums would end up at the register. Sometimes it could be an overpriced new release, which would mean just one album, or it could be a few older releases that I have been meaning to get and now that the price is right, I purchase them from the bargain bins.

Arriving home, I would rip off the shrink wrapping, drop the needle, sit back and enjoy the album with the lyrics to stare at while it played.

Those albums would do the rounds for what would seem like an eternity in today’s day and age.

I grew up in the Eighties and it was all about the LP. Labels always tried to maximise their sales, so they kept on releasing singles, picture singles and picture 12 inch singles and just 12 inch singles.

Of course the hard core lapped everything up, even though nothing new was on offer. The big difference in the Eighties was MTV. With the rise of music television, bands had to have that single song that would have mass appeal. So what the fans ended up getting was an album with two to three good songs and the rest was pure filler. However, we still needed to buy the expensive LP, just to listen to three songs. With the rise of the CD, this only got worse and more expensive.

When the CD first came out it was way more expensive than LP’s. The Recording Industry said that the higher prices would be temporary, due to set up costs and so forth. Guess what, the prices never went down and CD’s got pumped out in the millions. That is why the album format became unpopular to fans and very popular to record label executives.

So then the Internet comes along and changes the rules of the games. While the recording industry kept on sticking with the CD format, the fans of music showed them that they wanted innovation. When Napster exploded, the record labels failed to notice the following;

– Fans didn’t like the high CD prices

– Fans wanted back catalogue items that the record labels didn’t want to release. That is why obscure bands or bands available only on Import started to get some traction.

– Fans wanted portability

– Fans wanted convenience

– Fans wanted all of the above to be available 24/7 to them

– Fans wanted to pick and choose

The fan dynamic is changed forever by Napster. Fans used to look forward to the new releases of their favourite artists. After spending money on that new release, I played it to death because I paid for it. Somehow in the back of my mind, I needed to convince myself that I made a good decision, especially when someone else would say to me, “why would you waste your money on that, it was a crap album.”

So there I am, along with a million of other fans, playing the album over and over and over again, looking for a track or two to hook me in. When I heard Dr Feelgood from the outset, I only liked the song, Don’t Go Away Mad (Just Go Away). With each listen, I started to appreciate other tracks. However, to this day, I still don’t like Sticky Sweet, Rattlesnake Shake, She Goes Down, Same Ol Situation and Without You.

The Crue comes to town and I needed to go. It wasn’t cheap, however I knew that they wouldn’t play certain tracks from the album ever again. Well to my surprise, the same songs that Motley Crue played in 1990, they played again in 2005 and in 2013. The Dr Feelgood tour was like a greatest hits tour, with most of the songs made up from Shout At The Devil, Too Fast For Love and Girls, Girls, Girls.

So where am I going with this?

In 2013, an album comes out. The cost of hearing it is ZERO. Spotify has it, within a day or two, YouTube will have a complete version of it. Instead of listening to each take from start to finish, I skim through. It sort of goes like this, hear the first 30 seconds. If I am hooked I normally end up listening to the whole song. If I am not hooked I move the song cursor into about 2 minutes of the song and listen for another 10 seconds. If still nothing, I move on to the next track.

This even occurs with my favourite acts. I played A Dramatic Turn Of Events from Dream Theater for about a week in 2011 and then moved on. I haven’t returned to the full album and I never will. I know that I like bits in certain songs. Breaking All Illusions has got some wicked sections and so those Outcry. On The Backs of Angels is not bad either, but not great. On the other hand, Unto The Locust from Machine Head, gets a re-spin every three to four weeks. It’s seven songs that really stand up on their own and as part of an album.

With so much music out there to digest and play, we seem to ignore our favourite acts in search of another great act to become our favourite. So to bring the story full circle, when I used to purchase albums, money was the factor as to what I decided to purchase and listen too. Fast forward to 2013, time is the factor as to what I decide to listen too.

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