Tag Archives: music

A to Z of Making It, Music, My Stories, Stupidity

Cervello – A Great Band That Is No More. Find Out What They Could Have Done Different.

I just heard Cervello’s debut album (released in 2011) today and I liked it. I wanted to find out more information. So what do you do in 2013 if you want to find out more information.

You go onto Google and type in Cervello. The first link is an Italian progressive band from the Seventies. WTF. This doesn’t look like the modern rock artists that I am hearing. It’s not looking good so far. Clicking on Facebook and Twitter pages, I finally get some information.

Before I get to commenting on the information, I want to point out that their web presence is abysmal. Putting all of their faith in Facebook and Twitter as their only web strategy demonstrates that the online world was just too hard for the band to participate in. In this day and age, your online presence is everything. Even the website wasn’t updated.

I suppose with a Facebook post from February 2, 2013, that states the following, I understand why;

We have some sad news to share… Cervello as a band has ceased working together. We’ve had a blast! It’s been tuff some times, but always fun. We want to thank every single one of you for your support. For the kind words! For rocking out at our gigs! For helping us spread our music!

We would also like to sincerely apologize to everyone that had planned to see us tomorrow. If it was possible, believe me, we would have done the gig.

Much Love
Cervello

Then there was a follow up comment (it was in Swedish, so I used Google to translate it) to the post;

Due to internal problems so this was probably the best solution to end. Sorry to disappoint you, and having to set up a cruel gig tomorrow but I can say that you will see more of me.

That was from vocalist/guitarist and founder, MICHEL BAIONI. He is from Stockholm, Sweden and was originally a drummer. 

The first thing I want to point out is that the album is solid. It is a very good rock album. In 2011, the competition was fierce for listeners attention. Cervello’s self-titled album had to compete with the following releases;

  • Evergrey – Glorious Collision
  • Sixx AM – This Is Gonna Hurt
  • Red – Until We Have Faces
  • Machine Head – Unto The Locust
  • Five Finger Death Punch – American Capitalist
  • Times Of Grace – The Hymn Of A Broken Man
  • Whitesnake – Forevermore
  • Art Of Dying – Vices And Virtues
  • Trivium – In Waves
  • Dream Theater – A Dramatic Turn of Events
  • Ten Second Epic – Better Off
  • Madina Lake – World War III
  • Black Veil Brides – Set The World On Fire
  • Crossfade – We All Bleed
  • TesseracT – One
  • Redlight King – Something For The Pain
  • Egypt Central – White Rabbit
  • Daughtry – Break The Spell
  • Disturbed – The Lost Children
  • Megadeth – Th1rt3en
  • James Durbin – Memories of a Beautiful Disaster
  • Casting Crowns – Come To The Well
  • Stealing Eden – Truth In Tragedy
  • Drought – Untapped
  • In Flames – Sounds Of A Playground Fading
  • Plan Three – The Signal Part 1 (EP)
  • Seether – Holding Onto Strings Better Left To Fray
  • Reckless Love – Animal Attraction
  • Protest The Hero – Scurrilous
  • Rev Theory – Justice

So without any real web presence the decks were stacked against Cervello from the outset. What could have they done different?

They needed to provide a digital service to their fans. Music is a business and it needs to be treated like a business. Each band needs to compete against other bands for listeners attention.

What was the plan for the album? What was the plan if the album exploded? What was the plan if the album didn’t explode? How would they define if the album was a success? Would it be sales, likes on Facebook, YouTube views or Spotify Streams. Would it be attendances at live shows?

What was the plan for their online presence? Who will maintain it constantly, who will measure it and who will improve it? What was their Search Engine Optimisation (SEO) strategy and marketing campaigns?

They released their album in October 2011 and by 2013 it was all over. They were formed in 2008 by Michel Baioni (vocals/guitars) and his brother Antonio Baioni (drums). 

They joined Facebook in May 2009. It wasn’t until June 2012 that Twitter was synced up with their Facebook posts.

Anyway they only had two Facebook posts in 2009.

Then on January 26, 2010, they posted that they are sound checking at Cosmos Studios and two days later they are recording drums for their debut album. WHY is the question? Based on their presence online, what demand was there for a debut album? Did they use their MySpace metrics for that decision? Was it their record labels decision?

Next Facebook post happened in April 13, 2010, with a preview of the new single. It only got six likes and 1 comment. Again, this should have been ringing alarm bells within the band. 

Next Facebook post was on July 1, 2010. It said that the band had finally started mixing the album and that it sounds awesome and that the band can’t wait for the fans to hear it. That post got 3 likes and 1 comment.

Hearing that album in 2013, it is a great sounding album, however the lack of fan interaction with the band should have told them that the strategy of releasing 10 songs at once was all wrong. We live in a singles world. Look at Gotye. He is living off the sales of one song.

Then on July 8, 2010 they posted another post in Swedish, that more or less said something like “We know that we have not been heard from much recently, however we are far from dead and that during the spring they recorded their debut album.” 6 likes and no comments. Again, fan engagement was minimal. 

On September 7, 2010 they posted a message saying that they are supporting Ed Kowalczyk the following day. WOW. They are playing a show the next day and are promoting it a day before.

You get the drift of their social media presence, which is a shame as they really delivered a great slab of music, that should have been released differently and marketed with a strategy.

If a band wants to have their name out there, they need to get it out there themselves. The record label is not interested and it doesn’t know how to break a band in this age. If the labels knew anything about the internet, they would have signed up the Napster technology instead of taking up arms against it.

Any new album’s form the entry point to everything else. Any album that has legendary producer/writer Max Martin as a co-writer for ‘Cause I Am’, and John 5 from Rob Zombie as a co-writer on ‘First Time’ deserves more attention.

It’s a shame that Cervello didn’t hold it together. The modern music paradigm is to create great music now and expect to be paid for it much later in the future. However to capitalise on it, you need to remain together. You need to outlast the competition.

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Alternate Reality, Music, My Stories

Cold Case – Connecting The Dots With Motley Crue And It’s Vocalist Problem.

“MOTLEY STILL SINGERLESS” is the headline from a news break item that did the rounds in an issue of Hot Metal from June 1992.

For everyone that had a vested interest in hard rock music knows, Motley Crue and Vince Neil parted ways in February 1992. The actual argument took place on February 11, 1992, with Motley Crue issuing the official statement on Neil’s departure on February 14, 1992.

Now from all evidence, it looks like the band started working with John Corabi immediately, from as earliest as February 17, 1992, however it wasn’t until September 27, 1992, that John Corabi officially signed a contract to be Motley Crue’s new lead vocalist. The below is from the June 1992, Hot Metal magazine and it is an update from Walt Woodward III (RIP);

In a conversation with Walt Woodward III, drummer with much touted and Hot Metal-approved The Scream, we just had to ask what exactly was going on with the band’s singer John Corabi? It seemed to those on the outside that just as The Scream was about to explode Down Under, John Corabi was gonna bail for Da Crue.

Well, as of April 15th no confirmation had been made. Says the very friendly Walt, “We’ve just finished recording a song with John. It’s for [MTV comedian] Paulie Shaw’s new movie Encino Man. Sure, Motley Crue are really interested in John. He’s been writing with them, and whether the songs end up on our album or the Crue’s is yet to be seen.”

Walt went on to explain that he was a big fan of dedication. Y’see, since becoming The Scream, John Corabi, Walt, Bruce Bouillet and John Alderette”…had really grown together, become good friends. I would hope that dedication would win through.”

If John was to bail from The Scream though, things would definitely go on. Says Walt, “We’ve all talked about it and if John did leave I can honestly say that there’s a couple of cool cats out there who’ve rung us up and will definitely blow some people away.”

The above is interesting for two reasons. As far as the guys in “The Scream” where concerned, the songs that John Corabi was working on, could have ended up on a Motley Crue album or a new Scream album. That would mean that even though John Corabi was working with Motley Crue, he was still technically or legally in The Scream.

This also goes against Nikki Sixx’s viewpoint on the matter that John Corabi was the only guy on the scene. The comments from Walt Woodward, gives some street cred to Sebastian Bach’s claim that he did in fact audition, as it was almost seven months from when Vince Neil left to when Motley Crue officially announced John Corabi as the replacement. The other vocalists that also auditioned are Stevie Rachelle from the band Tuff, Marq Torien from the band Bullet Boys and Stephen Shareaux from the band Kik Tracee.

Now if Sebastian Bach did audition in 1992, it would have had to have been between February 1992 and September 1992. Due to the fact that John Corabi had to wait until September to be officially recognised as the lead singer, it points to one thing; some reservations existed within the Motley Crue circle of managers, record label reps and road crew if John Corabi was the right man.

During the period December, 1991 and June 22, 1992, Skid Row was touring the U.S. Plenty of free days in between to tee up an audition.

From July 8, 1992 to August 11, 1992, Skid Row did a South American tour and wrapped up the month of August with an appearance at Castle Donnington in the U.K. Again, plenty of time to fit in an audition after the tour ended.

Skid Row didn’t hit the road again until October 1992 for a small Japanese tour and then they wrapped up the “Slave To The Grind” cycle, by supporting Guns N Roses on their “Use Your Illusion” Australian tour from January 30, 1993 to February 6, 1993. Of course by the time this cycle completed, Sebastian Bach had committed to Skid Row.

It is not uncommon for different theories to emerge when band members are replaced. Even Dream Theater got caught up in it, when the stories came out that Marco Minnemann got the Dream Theater drummer spot when Mike Portnoy left. That is why on the videos of the drummer audition that came out, you don’t see footage of Dream Theater telling Minnemann that he didn’t get the gig, however there was footage of when they told all the other drummers that auditioned they didn’t get the gig.

By connecting the dots, Marco Minnemann got the gig and then turned it down when he was told he needed to relocate to the other side of America.

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A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Did Piracy assist the come back of Twisted Sister?

Young people today do not realise the impact that Twisted Sister had on the music business around 1984 and 1985. Sure, other bands had greater sales and bigger tours, however no one did MTV like Twisted Sister. They ushered in a whole new promotions medium for metal and rock bands.

Twisted Sister came into stardom and then disappeared. In order to understand what happened and then why the resurgence, we need to go back to 1984.

“Stay Hungry” is released, followed by three singles. Two of those singles, “We’re Not Gonna Take It” and “I Wanna Rock” made MTV a giant in the rock and metal world. Prior to that MTV didn’t really have any traction with the rock and metal communities. People tuned in to MTV to watch these clips.

The “Stay Hungry” album goes multi-platinum in the U.S. Dee ends up before the Senate and “Come Out And Play” comes out in 1985. It doesn’t meet the sales target set by the label and the tour is losing money in the U.S.

Europe, on the other hand is a whole different story and they had sold out shows across the continent. How can this be when the actual sales of the album are low in Europe? Europe is renowned for it’s black market and sharing culture.

By 1987 it was game over for Twisted Sister.

How can a band that was riding high by the end of 1984, disappear by 1987, especially when lesser bands continued to have a career during this period;

The Michael Jackson business model from the labels

The music market collapsed in the late Seventies. In order to stay viable, the major labels decided on a strategy to make more money with fewer acts. Michael Jackson became the first artist to whom this new strategy for success was to be applied. By 1982, Michael Jackson released “Thriller” and by 1984, the album was certified 20x Platinum.

He wasn’t alone either. Artists like Billy Joel, Bruce Springsteen, Elton John and Madonna, also benefited enormously from the new majors’ strategy to create superstars. When Bon Jovi and U2 exploded, they also joined this new superstar strategy. This is the way it worked; Large advances and marketing budgets, expensive music videos and fronting large amounts of money for large tours. Repeat if band/artist is successful or don’t repeat if band/artist is not successful.

Artist & Repertoire was unofficially outsourced to the independent labels and if they found an artist that had success, the artist would be transferred over into the major label network by default.

So a band like Twisted Sister comes on the scene and they don’t fit the new major label strategy. Anyway, the band persists and they end up breaking through. So the label is now thinking, maybe we should throw some money at this band and see what they can deliver. When “Come Out And Play” didn’t outsell “Stay Hungry” the label decided to move on, as it was clear that Twisted Sister didn’t fit the new model.

 

 

The Rise of the Thrash Scene

Twisted Sister to me are a heavy metal band. Yep they had that crossover appeal with “We’re Not Gonna Take It” and “I Wanna Rock” however in the end, songs like “Burn In Hell”, “Stay Hungry”, “You Can’t Stop Rock N Roll”, “Come Out And Play”, “Kill or Be Killed”, “Destroyer”, “Run For Your Life”, “Under The Blade” and “The Fire Still Burn”s are heavy metal to a tee.

Twisted Sister appealed to the kids who were alienated and subjected to ridicule for their choice of music. They appealed to the kids who had a stiff middle finger attitude at the establishments. In 1983, an album called “Kill Em All” was released, who took on the same themes that Twisted Sister started. Instead the word ROCK was replaced with METAL. The metal fans of Twisted Sister jumped ship to the new “Metal Militia” started by Metallica. With songs like “Whiplash”, “Seek And Destroy”, “Fight Fire With Fire”, “Hit The Lights”, “Battery”, “Damage Inc.” and “Leper Messiah”, Metallica and other thrash bands ushered in a new era for the youth that Twisted Sister had connected with.

If you have any thrash fans, check out their collection and I guarantee you that they will have a Twisted Sister album in there.

The Bon Jovi and U2 Effect

So what happens when your core metal audience abandons you. For Twisted Sister, they needed to reinvent themselves. By 1986, Bon Jovi and U2, exploded all over the world. The record labels are flush with cash and they want more superstar acts. So what do the record labels do? They persuade their bands to record similar sounding albums. They tell the independent’s to sign hundreds of other similar bands on bad contracts. It is all about the profits.

The Senate Hearings

In 1985, fans of metal music just didn’t understand what the hoopla was about. They had no idea why metal music would even need to be at the hearings. Metal music was always on the fringes. Big deal if they add a parental advisory sticker to the album.

Abandoned By MTV

MTV used Twisted Sister and Dee Snider to promote their channel. Once the channel had traction in the metal and rock community, MTV abandoned the band.

The Past Finally Takes Its Toll with the Ten Year Itch

By the time 1987, rolled around, the band Twisted Sister with Dee Snider fronting it, had been at it for over 10 years. Jay Jay French even more. The band almost called it quits by 1983 when their Secret record deal fell apart. If you look at the 10 year trend of other bands you will see that what happened to Twisted Sister is nothing new.

Aerosmith more or less broke up by 1981, ten years after the main line up was formed. It wasn’t until 1984 that they got back together and by 1987 they became a multi-platinum band again.

Motley Crue replaced Vince Neil in 1992, almost eleven years after the band formed.

Van Halen had a new singer almost 12 years after they formed in 1986. By 1998, they had another singer.

Iron Maiden by 1989 had a few line-up changes in a new guitarist, a new drummer and most importantly a new singer.

Alice Cooper was at a low by 1980 after 12 years of hard work. It wouldn’t be until 1989 that he found major success again with the “Trash” album. His first break in the Eighties came with Twisted Sister in the “Be Cruel To Your Skuel” song in 1985 and a song called “He’s Back” from the Friday The 13th soundtrack.

So what happened to get Twisted Sister back into the public imagination:

The Beavis and Butt-head and Green Day Connection

It all started in 1993 and 1994. It was Beavis And Butt-head and Green Day that re-ignited the public’s imagination with Twisted Sister.

In the Beavis and Butt-head episode, “Stewart’s House (Too Dumb For TV)”, “I Wanna Rock” is featured, as well as “You Might Think” by The Cars, “Kiss” by Art Of Noise and “The Majesty Of Rock” by Spinal Tap. After Beavis almost loses it acting out the teacher’s opening speech, they move on to complain about the lack of explosions and that Twisted Sister are “fat guys in clown makeup.” In the end it got people talking about Twisted Sister again.

Then came 1994. That is when Billie Joe Armstrong the singer/vocalist from Green Day sang the start of the song “We’re Not Gonna Take It” during Green Day’s infamous Woodstock ’94 performance. Yes, that is the same performance were Billie Joe Armstrong started a mud fight with the crowd. In the end Woodstock 94, was referred to as Mudstock ’94. Apart from the people at the event, the event was also viewed by millions by pay-per-view television. In the end, the Woodstock 1994 performance from Green Day, gave the band further publicity and recognition and it helped push the “Dookie” album to eventual diamond status.

In the aftermath of Mudstock 94, the millions of people that saw the event via pay per view, as well as the people that attended, asked themselves two things about “We’re Not Gonna Take It”; Which band sang that song and where can I get my hands on it?

With a combination of fans re-purchasing their LP’s and Cassettes on CD, and the Mudstock performance of Green Day renewing interest in the band as well as Beavis and Butt-head, the “Stay Hungry” album was certified 3 x multi-platinum in November 1995 almost ten years since is double platinum certification from 1985. In addition, “You Can’t Stop Rock N Roll” was also certified “Gold” in November 1995.

A Radio Show and A Band called Sevendust

In 1997, Dee Snider began hosting the “House of Hair” radio show. With the catchphrase of “If It Aint Metal, its Crap”, the radio show focused on the 1980s hard rock/heavy metal period.

Also in 1997, a band called Sevendust released their self-titled debut album. It was produced by Mark Mendoza and Jay Jay French. By May 1999, the album was certified gold. Of course, Sevendust also had Jay Jay French as manager. Fans started asking how can that be? How can a person that dressed up like a chick in the Eighties, manage a band as brutal and heavy and COOL as Sevendust? If people are talking about you, that is a good thing. I remember when I purchased the Sevendust album and saw the Twisted Sister connection, I couldn’t stop telling people about it.

Heroes Are Hard To Find in a Strangeland of Napster, A Band Called Lit, Tribute albums and Spitfire Re-Issues.

In 1999, Napster exploded. I remember going on to Napster and seeing all the Desperado material, the Widowmaker material, the Twisted Sister material, as well as live concerts from Twisted Sister (from soundboard recordings and fan bootlegs). Thousands of people were uploading and downloading this content. While this would have hurt the RECORD LABEL, it didn’t hurt Twisted Sister at all in the years to come. I have always said that if you create great music now, expect to be paid well later. From Napster I got my hands on the Desperado era songs.

Also in 1999, the rock band Lit paid homage to the opening of Twisted Sister’s “We’re Not Gonna Take It” video clip. Dee Snider actually plays the role of the angry father (originally portrayed by Mark Metcalf) who verbally abuses his son for his lack of authority and uncleanliness. This was big from a Twisted Sister point of view for two reasons. Interest in the platinum selling band Lit was huge, after their number one rock hit “My Own Worst Enemy” remained at number one for 11 weeks on the Billboard Rock Charts. “Zip Lock” was the follow up single and what a video clip to lead with. Again, this got Twisted Sister and Dee Snider back into people’s imagination.

The movie Strangeland was also released in 1999, with a new song called “Heroes Are Hard To Find.” This was the first new piece of music from Twisted Sister and it was significant, along with the Spitfire re-issues of the “You Can’t Stop Rock N Roll”, “Come Out and Play” and “Love Is For Suckers” album with additional tracks.

A Road Trip and That Bastard Solo Album

In 2000, a small budget movie came out called Road Trip. For a movie that cost about $17 million, Road Trip was a hit and what a perfect song they had for it. As the characters sing along to “I Wanna Rock” as it was playing on the radio of the bus, it was very reminiscent of “Bohemian Rhapsody” in Wayne’s World. A perfect touch and what a promotion for the band

Dee Snider also released a solo album called “Never Let the Bastards Wear You Down” in 2000. Now this album was a “Best off” from songs that didn’t make it on any Twisted Sister albums, plus selections from the ill-fated Desperado project that Elektra boss Bob Krasnow destroyed two weeks before its release. It was a great album and the back stories provided with the CD, re-ignited the imagination.

A Culturally Significant Film

In 2001, the United States Library of Congress deemed Animal House a culturally significant film and selected it for preservation in the National Film Registry. This was significant for Twisted Sister. Since their video clips of “We’re Not Gonna Take It” and “I Wanna Rock” borrowed from Animal House, their name was out there again with the renewed interest in this movie.

Any person that grew up the Seventies and the Eighties cannot watch the Animal House movie and not think of Twisted Sister, especially when Nedermeyer has screen time.

Congressional Hearings are Finally Understood

Dee Snider is now seen as the hero and playing himself in a 2002 TV-movie called “Warning: Parental Advisory” got him back in our faces again.

 

Piracy and The Pirate Bay

The Pirate Bay debuts in 2003 in Sweden. Twisted Sister is one band that is shared a lot by the Europeans. A band with low record sales in Europe headlines Wacken.

Schwarznegger Is Not Gonna Take It

Dee sang, “We’re Not Gonna Take It,” which was adopted by the Schwarzenegger campaign. Of course, if you are a fan of the “Stay Hungry” album, you would know that the themes and the album title is from a book that Schwarzenegger wrote back in 1979.

A Film Called The Warriors and the Rise of Cyberlockers and Blogs

By 2005, blogs and cyber lockers are rising, especially in European countries. This is how it worked; A music fan creates a blog and they list all of the albums they have from bands. On each list they have a link that directs the person to a cyber locker site where they can download the album. If people kept on downloading the album, the link stayed up on the cyber locker website. If they didnt, the link would expire. Twisted Sister’s collection, plus live recordings did the rounds on these blogs and the links stayed up.

 

Also in 2005, Paramount Home Video released the “Ultimate Director’s Cut” DVD of The Warriors. As the movie came back into the public awareness so did “Come Out And Play” as people were reminded of Dee Snider clicking bottles together saying “Twisted Sister, come out and play” as a tribute to the movie.

The Wash Up

The fans of Twisted Sister in the Eighties had kids and those kids grew up. There is a study doing the rounds on the internet about how the musical tastes of kids are influenced by the musical tastes of their parents. 

In my opinion, the re-birth of Twisted Sister’s popularity in the 2000’s is due to piracy. In Europe, Twisted Sister’s music is pirated heavily. With this new distribution, Twisted Sister was given headlining slots at European festivals that still continues to this day. Being a killer live band, they always delivered and their legend grew even more.

It’s funny that the thing that the record labels try to stop is the same thing that gave Twisted Sister a new life.

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Alternate Reality, Music, My Stories

Top 10 Metal Albums of 1994 According To Guitar World (& then a new Top 10 is born with my additions)

I am in a “dust off” process at the moment. As an avid purchaser of all things musical, especially anything to do with rock and metal, I have a huge collection of magazines from 1986 to today’s date.

At the moment I am flicking through a Guitar World issue from 1995. The first thing that got my attention, is their Top 10 lists for the 1994 year. In the issue, they had a Top 10 list for Rock, Alternative, Metal and Roots/Blues. So here is the list from the esteemed Jeff Gilbert.

1. SOUNDGARDEN – Superunknown (A&M)

“It’s darker than Slayer’s underwear, moodier than Weiland and more depressing than an empty keg. It’s also the best hard music album of the year.”

What a production team of Michael Beinhorn and Brendan O’Brien. Surround yourself with the best and expect them to get great results for you. This is the album that Soundgarden is doing it’s victory lap on. It had a lot of elements that crossed over into the mainstream and it had a lot of elements still rooted in the rock/metal vibe they are known for. The fans agreed, sending the album into the millions. At last count, the album is pushing close to 6 million physical units in the U.S.

2. DANZIG – Danzig 4 (American)

“Danzig kiss the abyss with yet another moon-howling symphony for the devil. All the musical chaos and only one guitar solo. Cool.”

Rick Rubin is on board to produce, along with Glen Danzig. In my view, this shouldn’t be on the list.

3. MEGADETH – Youthanasia (Capitol)

“Dave Mustaine sounds like he’s getting a vacuum cleaner enema, but that’s okay because his riffs and Marty Friedman’s solos are among the best the band has ever spewed forth.”

Youthanasia continued the path away from thrash and more toward a classic rock feel. However the lyrical matter is still dark and depressing, which was perfect for 1994. Max Norman is behind the desk and he completes his trilogy of albums with Megadeth, that also includes Rust In Peace and Countdown To Extinction. In the ends, the fans spoke with their wallets and they liked the mix of rock and metal and another PLATINUM album was on board the “Train of Consequences.”

4. SLAYER – Divine Intervention (American)

“Furious buzz-bomb guitar runs eat away at your face like flesh-eating syndrome. Swarming solos sting you out of your drunken stupor. Slayer know what’s good for us.”

WTF. It’s like a Nostradamus prophecy. I am reading this in 2013, post Jeff Hanneman (RIP) and the term “flesh eating” just sticks out. The next term that sticks out is “drunken”. Knowing what we know now about Jeff Hanneman’s addiction to alcohol and the problems caused by the flesh eating parasite, the review above just doesn’t sit right. Modern metal producer Toby Wright is on hand to produce a 500,000 seller.

5. PANTERA – Far Beyond Driven (EastWest)

“Shits nails and wipes with barbed wire.”

Terry Date is at the boards again and a number one album is released. What can you say about Pantera that hasn’t been said. Due to Dimebag’s passing, we will never see the original band reconcile and perform again, so what we are left is the memories. Who knew back in 1994, that Dimebag would be shot dead 10 years later.

6. SKREW – Dusted (Metal Blade)

“The metallic counterpart of Nine Inch Nails and Ministry and they used one chord on the entire album. What gods!”

Pop, Dance producer Howie Beno is on board for an industrial slab of metal. It’s a peculiar mix, however 1994 was a peculiar time, with a lot of genre mash up’s happening. I don’t remember anything outstanding from this album that would have made me want to play it again.

7. ENTOMBED – Wolverine Blues (Sony)

“Grindcore masters Entombed pay crunching tribute to the coolest member of the X-Men. Maybe we can hook them up with the Silver Surfer and … oh sorry; someones already beat em to it.”

Grindcore was never my thing however the Swede’s sure know how to create something interesting. The thing about this album that I liked is that each song, had certain sections that just killed it. I remember taking out all of those sections from the songs, mashed them up and recorded them all as one track (a note for note rendition). It came to about 7 minutes. Then I started tweaking the song around, moving some riffs into different places, shortening a few and them combining the shorter riffs to form a new riff and so on. Within about three hours, i had a killer 5 minute tune, all inspired by Entombed, however totally unrecognisable.

8. DREAM THEATER – Awake (EastWest)

“Faster than a Silver Bullet, tighter than the jeans i bought six months ago, more powerful than a box of Ex Lax, this shred party left me punch drunk and, for once in my life, fully awake.”

John Purdell and Duane Baron are on board to produce. Again, another peculiar choice from the record label. A progressive band, has been given hard rock / pop metal producers. Not counting the Terry Date produced, “When Dream and Day Unite”, “Images and Words” had David Prater behind the boards. Following up the very unexpected and successful “Images and Words” album, “Awake” already had an uphill battle. For anyone that has read the “Lifting Shadows” book, it is mentioned there, that Derek Oliver was asking for another “Pull Me Under” and the band was trying to oblige.

9. MACHINE HEAD – Burn My Eyes (Roadrunner)

“Machine Head explore the world of religion gone mad with aggressive and severe riffing more dangerous than a cult leader with a vision.”

What a perfect blend of old school thrash and modern metal. Robb Flynn is the star from the outset. He is what ultimately sets Machine Head apart from the competition. Another difference between “Burn My Eyes” and all the rest of the hardcore/grindcore bands from 1994, was that Machine Head could actually write songs and in Robb Flynn, you had a vocalist that could actually sing.

10. KYUSS – Welcome To Sky Valley (Elektra)

“If you ever wanted to know what it feels like to be a laval lamp plugged into a Marshall, this album will take you there. The hairiest thing this side of Kim Thayil’s back.”

This one is a strange addition to a metal list, however it is that good and that varied, it deserves to be on some list. A mix of stoner rock and metal scene with progressive psychedelic elements.

Here are my additions to the above list;

LEVIATHAN – Deepest Secrets Beneath (Rock The Nations)

The best progressive metal album from 1994. It is a very accomplished debut album. While Dream Theater had the backing of a major label, Leviathan was on Rock The Nations, a small independent label. Produced by the excellent Jim Morris (Death, Control Denied, Circle II Circle, Iced Earth and many others).

KORN – Korn (Epic)

Now if this album went platinum or gold in 1994, it would be on the above list. However, this album was a slow burner. It reached GOLD status in 1996, on the back of the “Life Is Peachy” album. Even though I have been a Guitar World subscriber since 1986, it was very typical of what the magazine became renowned for; beholden to the advertisers and the PR companies. This album didn’t rate a mention however years later they trumped it up.

MOTLEY CRUE – Motley Crue (Elektra)

Of course, the Guitar World list is based on what was trending back in 1994 and Motley Crue was not in. However, their self titled album released in 1994, with John Corabi on vocals is heavy as hell and deserves to be on the list. It’s funny that the band that was cool in the Eighties was not cool in 1994. So if you are not cool, don’t expect to get any press from the established magazines. The only magazine that was giving the Crue any press was Metal Edge and then Nikki fucked that up as well.

SAVATAGE – Handful Of Rain (Atlantic)

Another so called “Eighties” band that wasn’t cool in 1994. Reeling from the death of their lead guitarist, Criss Oliva, Paul O’Neill and Jon Oliva wrote the most darkest, sorrowful and heavy as hell album. A worthy addition to any metal list from 1994. Jon Oliva also made his brother proud by recording all the rhythm guitars while gun for hire, Alex Skolnick came in and did the leads.

TESTAMENT – Low (Atlantic)

This is a killer album that got lost in the mix. After the Metallica “Black” album sound of 1992’s “The Ritual” didn’t get a great response, 1994 saw some changes. Guitarist Alex Skolnick and drummer Louie Clemente left. In came James Murphy (Death) and John Tempesta. The end product is “Low.” A different sound and a good one. The songs became lower and faster and groovy. Another slow burner, that kept on selling into 2000 and beyond.

So based on all of the above, here is my top 10 list from 1994;

1. Motley Crue – Motley Crue

What can I say, Bob Rock killed it in the producer’s chair, capturing Motley Crue at their heaviest. It is groove rock, mixed with classic rock, mixed with heavy metal. Listen to the interludes of Droppin Like Flies and Hooligan’s Holiday for supreme Korn like heaviness.

2. Machine Head – Burn My Eyes

Robb Flynn’s vocal style is his life style. A lot of people have tried to imitate it however you have had to have lived his lifestyle in order to pull it off.

3. Leviathan – Deepest Secrets Beneath

A progressive metal band that deserves greater accolades. Think Geddy Lee vocals on a bed of technical metal riffs.

4. Dream Theater – Awake

Worthy follow up to “Images and Words” and the last album to feature the talents of Kevin Moore. Of course Jordan Rudess is a far more accomplished pianist, however to me Kevin Moore is a better band member, due to his lyrical and vocal melody writing.

5. Pantera – Far Beyond Driven

What else can be said about Pantera that hasn’t been said. They kept the flag flying for groove and thrash metal, while other leaders jumped ship or broke up.

6. Korn – Korn

Any album that has an ominous shadow of a man in a kids playground on the cover already has a lot to live up to. In this case, Korn delivered a brutal first album. Not bad for a band that got signed solely based on their demo and no live shows.

7. Savatage – Handful Of Rain

Dark and sorrowful. The best way to pay a tribute to a fallen brother is to keep the music alive. Savatage and especially Jon Oliva, did exactly that.

8. Megadeth – Youthanasia

Dave Mustaine and Megadeth never achieved the “success” in sales as Metallica however to me, they defined and pushed the boundaries of technical thrash metal. Can you ever imagine James Hetfield singing over the “Holy Wars” riff. With “Youthanasia”, Megadeth delivered a killer rock album, which if i had to pick between “Youthanasia” and “Load” from Metallica, “Youthansia” wins hands down.

9. Testament – Low

When a band is more or less written off by the press, that is when they deliver. However due to a lack of label support, the album didn’t get out of the gates properly.

10. Slayer – Divine Intervention

I was going to put Kyuss or Soundgarden here, however my loyalty to Slayer wins out in the end.

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A to Z of Making It, Music, My Stories, Stupidity

So What Is It With Bands And Producers Not Liking Each Other After An Album Explodes?

What is it with artist’s dishing out hate on a producer that was involved in producing their greatest triumph?

A good producer is meant to be tough and opinionated. They are meant to challenge the artist, so that the artist delivers the goods. Look at what Bob Rock did to Kirk Hammet in Metallica, especially around “The Unforgiven” solo piece. If you look at Kirk’s legacy that will be the solo that he will be remembered by. I remember in the “Classic Albums” documentary of the “Black” album, as well as in the video, “A Year and A Half With Metallica”, Bob Rock said something similar like, “it is a great song and it needs a great lead. What Kirk is playing at the moment is not great. He has to live and breathe this solo.”

Bob Rock got the guys to slow down the tempo on “Sad But True” and detune everything down a whole step. He told Lars Ulrich to take drum lessons before he started to record his parts. Which producer does that? Lars Ulrich is coming off 4 definitive thrash albums and there is Bob Rock telling him to take drum lessons. He questioned James on his lyrics and his melodies, something that hasn’t been done before. He recommended vocal lessons as well to the formidable front man.

Lars even said that once the Black album was finished, he couldn’t talk or see Bob Rock for over 12 months. Bob Rock has even gone on record saying that it was a tough album to make. The end result is every bands dream coming true. The biggest selling album of the SOUNDSCAN era with a total of 16 million sales as at December 2012. The Black album still to this day moves 2,000 units per week in the U.S. A a lot of websites pointed out that it outsold, Megadeth’s new album “Supercollider”.

As much as Nikki Sixx dishes on Tom Werman, the facts are out there. With Tom Werman, Motley Crue had three multi-platinum albums in “Shout At The Devil”, “Theatre of Pain” and “Girls, Girls, Girls”. Each album has sold 4 million copies plus in the U.S. That is a total of 12 million plus sales in the U.S market. Furthermore, the bulk of the “Decade Of Decadence” album is made up of songs from these albums, and that album also sold over 2 million copies in the U.S. In addition, the “Music To Crash Your Car” box sets also had the three albums produced by Tom Werman on them.

If all the stories about the drug use from the Motley Crue members are to be believed, then Tom Werman deserves special recognition for getting anything musical onto tape.

Dee Snider also doesn’t have many kind words for Tom Werman. If anyone has read Dee’s bio, “Shut Up and Give Me The Mic,” you can connect the dots and come to a conclusion that Dee is also blaming Tom Werman for the failure of Twisted Sister’s next album even though Tom Werman never worked on it. The routine used to be that Dee Snider would be working on songs for the next album, while the current album is being mixed.

According to Dee, in his bio “Shut Up and Give Me The Mic” due to Werman being difficult to work with and Mark Mendoza doing his best to sabotage everything that Dee was working on, he couldn’t take the time out from the studio to work on songs for the next album. So when it came time to write the songs for Come Out And Play after the hugely successful “Stay Hungry” tour, Dee’s mindset was in a different place. He had money, he had fame, he had success and he didn’t have the same hunger, anger and motivation that he had during the Stay Hungry recording. If he wrote the songs during the “Stay Hungry” sessions, the output could have been very different. Super producer, Bob Ezrin even passed on working on “Come Out And Play”, because he didn’t hear any great songs.

However, the facts are there. The Tom Werman produced “Stay Hungry”, sold over 3 million copies in the U.S alone. The singles, “We’re Not Gonna Take It” and “I Wanna Rock” also sold by the truck load and they sounded great on radio, due to special radio mixes that Tom Werman did for them. It’s funny that the song “The Price”, didn’t get the same radio mix and it tanked as a single, even though it is the strongest of all three songs.

In relation to Nikki Sixx and Dee Snider, Werman said the following on Popdose.com;

“There were two individual musicians who had a problem with me in the studio out of about 200 musicians I produced. Nikki Sixx was a friend until he revised history in his book. Dee Snider was a friend, until the Twisted Sister album became a hit, and he couldn’t deal with sharing the credit for its success. Both of these guys were literally back-slapping glad-handers; years later, they soured badly. I had fine relationships with all the other members of those two bands.”

Kix was another band that was critical of Tom Werman. Bassist and band leader, Donnie Purnell hated and distrusted Werman.

George Lynch from Dokken also had a problem with Tom Werman, when Werman requested that he play a better lead break on a particular song. If you believe Don Dokken, George Lynch has an uncontrollable ego. If you believe George Lynch, Don Dokken has an uncontrollable ego. Regardless who you believe, when Lynch was asked to play a better lead break, he had a dummy spit.

And now here are the facts for Dokken’s “Tooth N Nail” and Kix’s “Blow My Fuse”. Both albums on release went to GOLD status within a year. “Tooth N Nai”l was released in 1984 and ended up reaching PLATINUM status in the U.S in 1989 (yep that’s right, four years after its release), after the mega successful “Back For The Attack” album, got people interested in Dokken’s back catalogue. “Back For The Attack” reached PLATINUM status within 2 months of its release date.

“Blow My Fuse” was released on September 12, 1988. By November 2, 1988, seven weeks later, the album was certified GOLD by the RIAA. In May 1989, the single “Don’t Close Your Eyes” was released. By February 5, 1990, eight months later, the single was certified GOLD by the RIAA. Finally, on August 28, 2000, the “Blow My Fuse” album was certified PLATINUM by the RIAA. Yep, that is almost 12 years from when it was released. This is what the artist of today need to take into account. Great music will live on and it will keep on selling for a long time.

However, so many artists and record label executives want the platinum sales with the first release. Dokken’s back catalogue sold well after the mega successful “Back For The Attack” album (their 4th album). Metallica’s back catalogue sold even more, after the mega successful “Black” album (their 5th album). Motley Crue’s back catalogue sold well again after the mega successful “Dr Feelgood” album (their 5th album). However in today’s mindset of profits before creativity, most bands will not get to the fourth or fifth album. Most bands will not have a comeback like Aerosmith or Alice Cooper did in the Eighties. I digress.

Dream Theater, especially Mike Portnoy blasted Dave Prater on the “Images and Words” sessions, however with Prater at the helm, Dream Theater had their biggest album to date. Read the book “Lifting Shadows”. The interviews with Prater are brilliant. The rebuttals of the band members are in some cases subdued but fiery at the same time. Somewhere in between all of the stories is the truth.

Of course, Dream Theater with Dave Prater at the helm have had their most success in relation to album sales. “Images And Words” is the album that Dream Theater is still doing victory laps with in 2013.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

The Story Of The Album – From Not Having Enough Money to Not Having Enough Time

“I don’t have the time anymore to play a 70 to 80 minute CD of a band unless it is great”.

I am constantly hearing the above statement from my peers. I am sure they are not alone. To use myself as an example, when my life was all about me, time was plentiful. Then I got married and then we started to have kids. The time that was plentiful in my youth is spread out between my wife, my three kids, my job and then doing anything in between that I could fit in for me.

So is time the reason why the album format has declined?

Going back in time, I remember going to the record store with about $20 to $30 in my back pocket. I always looked forward to those days. It was what I lived for. However as exciting as the experience was, it always had to end with me deciding which albums to buy today and which albums to buy next time around as I could never afford everything that I wanted.

So there I am thumbing my way through all the rock and metal albums. I am starting to formulate my algorithm as to what albums would end up at the register. Sometimes it could be an overpriced new release, which would mean just one album, or it could be a few older releases that I have been meaning to get and now that the price is right, I purchase them from the bargain bins.

Arriving home, I would rip off the shrink wrapping, drop the needle, sit back and enjoy the album with the lyrics to stare at while it played.

Those albums would do the rounds for what would seem like an eternity in today’s day and age.

I grew up in the Eighties and it was all about the LP. Labels always tried to maximise their sales, so they kept on releasing singles, picture singles and picture 12 inch singles and just 12 inch singles.

Of course the hard core lapped everything up, even though nothing new was on offer. The big difference in the Eighties was MTV. With the rise of music television, bands had to have that single song that would have mass appeal. So what the fans ended up getting was an album with two to three good songs and the rest was pure filler. However, we still needed to buy the expensive LP, just to listen to three songs. With the rise of the CD, this only got worse and more expensive.

When the CD first came out it was way more expensive than LP’s. The Recording Industry said that the higher prices would be temporary, due to set up costs and so forth. Guess what, the prices never went down and CD’s got pumped out in the millions. That is why the album format became unpopular to fans and very popular to record label executives.

So then the Internet comes along and changes the rules of the games. While the recording industry kept on sticking with the CD format, the fans of music showed them that they wanted innovation. When Napster exploded, the record labels failed to notice the following;

– Fans didn’t like the high CD prices

– Fans wanted back catalogue items that the record labels didn’t want to release. That is why obscure bands or bands available only on Import started to get some traction.

– Fans wanted portability

– Fans wanted convenience

– Fans wanted all of the above to be available 24/7 to them

– Fans wanted to pick and choose

The fan dynamic is changed forever by Napster. Fans used to look forward to the new releases of their favourite artists. After spending money on that new release, I played it to death because I paid for it. Somehow in the back of my mind, I needed to convince myself that I made a good decision, especially when someone else would say to me, “why would you waste your money on that, it was a crap album.”

So there I am, along with a million of other fans, playing the album over and over and over again, looking for a track or two to hook me in. When I heard Dr Feelgood from the outset, I only liked the song, Don’t Go Away Mad (Just Go Away). With each listen, I started to appreciate other tracks. However, to this day, I still don’t like Sticky Sweet, Rattlesnake Shake, She Goes Down, Same Ol Situation and Without You.

The Crue comes to town and I needed to go. It wasn’t cheap, however I knew that they wouldn’t play certain tracks from the album ever again. Well to my surprise, the same songs that Motley Crue played in 1990, they played again in 2005 and in 2013. The Dr Feelgood tour was like a greatest hits tour, with most of the songs made up from Shout At The Devil, Too Fast For Love and Girls, Girls, Girls.

So where am I going with this?

In 2013, an album comes out. The cost of hearing it is ZERO. Spotify has it, within a day or two, YouTube will have a complete version of it. Instead of listening to each take from start to finish, I skim through. It sort of goes like this, hear the first 30 seconds. If I am hooked I normally end up listening to the whole song. If I am not hooked I move the song cursor into about 2 minutes of the song and listen for another 10 seconds. If still nothing, I move on to the next track.

This even occurs with my favourite acts. I played A Dramatic Turn Of Events from Dream Theater for about a week in 2011 and then moved on. I haven’t returned to the full album and I never will. I know that I like bits in certain songs. Breaking All Illusions has got some wicked sections and so those Outcry. On The Backs of Angels is not bad either, but not great. On the other hand, Unto The Locust from Machine Head, gets a re-spin every three to four weeks. It’s seven songs that really stand up on their own and as part of an album.

With so much music out there to digest and play, we seem to ignore our favourite acts in search of another great act to become our favourite. So to bring the story full circle, when I used to purchase albums, money was the factor as to what I decided to purchase and listen too. Fast forward to 2013, time is the factor as to what I decide to listen too.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth The Sequel – Music Is Melody and Improvisation Is A Genesis Of Composition

The website Classic Rock Revisited conducted an interview with Yngwie Malmsteen recently. The interview was aimed at promoting Malmsteen’s new biography. Malmsteen is one musician who is not afraid to share his opinions. His recent opinions on the state of the music industry has polarised the internet. The mere mention of the word “piracy, and music” a reaction is always forthcoming.

“When I started out, it was very much like the guy with the big cigar in a big office saying, “I’ll give you a record deal, boy.” You had tour support, tour buses, local A&R people, the whole nine yards. I did that, but it’s all gone now. It can be for better or worse, because if you don’t have name recognition now.”

This is what used to happen. Any musician that wanted to write songs and have those songs released to an audience, had to meet that “guy with the big cigar.” In no way did a recording contract guarantee an artist success. Yngwie Malmsteen seems to forget that between the period of 1983 to 1988, he released an album each year in order to get name recognition. The reason why he got name recognition is because he had the songs and two great vocalists in Jeff Scott Soto and Joe Lynn Turner. In the end, as good as Malmsteen is on the guitar, if the song sucked and if the vocals sucked, he would have remained in the underground.

“If you want to start out now, how the f!&k do you do it?”

The same way you always have done it. Create great songs. In the end, it is the songs that will sell you. Regardless of how good you play your instrument, if the songs are not making a connection with people, then nothing will happen. The only difference is that bands these days, don’t need to play 2000 shows to get traction.

Look at bands like Heartist and Digital Summer. Heartist is signed to Roadrunner and Digital Summer is all DIY. Both bands have decent traction. Heartist built their following online. Digital Summer did it in a hybrid way. Starting out before the MySpace craze, they did it with feet on the ground, handing out flyers and playing shows. When technology started playing a part in promoting and marketing a band, these new opportunities got filtered in to their workload.

“Back in the day, DEF LEPPARD said if they could get a few singles on MTV, they’d be able to make it, and they did. That happened with a lot of bands who did that back then. Now we have YouTube, but there are billions of videos and musicians on there and if nobody knows your name, nobody’s going to look you up. It’s a little bit weird, but in that sense, the music industry situation is really bad for whoever wants to start out now.”

FACT – MTV used Heavy Metal music as a means to get traction. Look at the clips produced by hard rock / metal bands. Twisted Sister, had “We’re Not Gonna Take It” and “I Wanna Rock”. Motley Crue had “Smokin In The Boys Room”. Van Halen had “Hot For Teacher.” All of those clips were game changers in the video format. As soon as MTV got traction, they booted metal music and put it back to a monthly/weekly segment that would become Headbangers Ball.

FACT – Music is getting released on a grand scale today. With so much new music out there fighting for listeners attention, artists need to give fans a reason to listen to their music. By saying that they put their heart and soul into it, just doesn’t cut in this day and age. You need to have great songs.

Look at the band Periphery. The band got traction via message boards. Has piracy stopped the band? I saw them live in Australia this year at the Annandale Hotel in Sydney.

Look at the band Shinedown. They came out in 2005, when piracy was rampant. Has piracy stopped the band from becoming a giant in the hard rock scene? They have two albums that have sold over a million units and two albums that have sold over 500,000 units. Singles on the other had have moved in the multi-millions.

Look at the band Digital Summer. They came out in 2005, when piracy was rampant. Has piracy stopped the band from touring and releasing new music? They are all DIY and have total control over their affairs. Even bands that had major deals have asked the band to represent them.

Look at the band One Less Reason. Another DIY band. One of their albums has gone GOLD. Has piracy stopped the band from touring and releasing new music?

Look at the band Protest The Hero. While they were signed to a label, they were told that never made any money. Finally they broke free from the label and started an Indiegogo campaign, raising over $300K (with the goal being $120K). Has piracy stopped the band from touring and releasing new music?

“The good part is that there is no longer this slavery to a certain format going on, where in the ’80s, if you didn’t follow format, they wouldn’t give you the time of day. You had to conform to get a shot at a record deal. That’s gone now, and it’s bizarre.”

I love Malmsteen however he is a confused albeit funny individual. He is putting a lot of information out there without any thought. If anyone was treated like dirt by record labels, it was Yngwie Malmsteen. Elektra chased him, signed him to a large deal and then dropped him cold after one album. During the Nineties, no label in the U.S would touch him. If it wasn’t for the Japanese market, Yngwie would be broke and destitute and without a career in 2013.

As much as Malmsteen is seen as a musical dictator, he knows it deep down, that if he didn’t conform and write more accessible songs, then his career would have been over. That is the power that the labels held over the artists.

Classic Rock Revisited: The Internet changed a lot for the industry; piracy has certainly had a hand in changing the game. Do you think that piracy can be beneficial to some of those bands starting out? How has it affected you?

Yngwie: How could it possibly be positive? If you go into a store and you see a car that you like, you can’t just drive off with it. The cost and the blood and sweat and tears that go into making music is the same thing, it’s not free. Try telling the engineer and the producer that they have to work for free. It’s utterly bizarre. It’s like just going into a store and taking things off the shelves. It’s stealing. The reason there are no bands coming out now is that the money that was once there is not there anymore. So what happened was, in essence, by pirating music, you kill the music industry. The music industry died because of the piracy, and now all the fans will have no new music. Isn’t that wonderful? It’s a direct consequence of that.

Again, Malmsteen is confusing the recording industry with the music industry. The recording industry is not dying. It has changed. The labels made the most money from selling the LP and then the CD. So when fans could pick and choose what tracks they wanted to buy, the biggest cash cow for the labels became obsolete. Licensed streaming is gaining traction. Unlicensed streaming on YouTube is bigger than ever. If the recording industry listened to advice back in 1998, maybe it would still be as powerful as it was back then. However, they ignored the advice.

The whole stealing analogy has been shot down a billion times. Maybe Scott Ian, Duff McKagan and Yngwie Malmsteen should form a band called “Steeler.” Oh wait, Malmsteen was already in a band called Steeler.

It’s simply economics. Digitised music equals less CD’s. The MP3 made music easy to share and distribute just by the click of a mouse button. Chart success and sales of actual music is not as relevant today as it was back in the Eighties and Nineties. What is relevant today is what music of the band are fans listening too.

Look at the band Shinedown. Call Me is their most streamed track, however they do not play the song live.

Finally, the best part of the interview, the quotes.

“Improvisation is a genesis of composition”
Malmsteen

“Music is melody and melody is music”
Mozart

“One must feel strongly to make others feel strongly”
Paganini

“When you’re a writer, you write the whole book, when you’re a painter like De Vinci you don’t say to someone, hey come over here and help me with my painting. There are a few reasons why I work this way. First of all, I’m so full of creativity that I don’t need any other input. The other is that I feel so strongly about my work, it’s like a burning passion to create something that is uniquely me.”
Malmsteen on song writing.

“Back in the day the record label was putting up all this money and you had to record whether you were inspired or not. I like to capture the moment.”
Malmsteen on recording now.

“ I don’t live in the past. The best show I’ve ever done is the one I’m going to do next. The best album will be the next one I do. I don’t look back, I look forward. It’s dangerous too, because if an album does well you might get stuck in that one sound for the next couple albums instead of having this evolution of your sound. I like to have the classical stuff on my records, and some blues. An album to me is supposed to be a snapshot of who you are at that time.”
Malmsteen on progress

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

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Complacency Kills – Music Is A Battlefield

I am listening to the Avenged Sevenfold discography again today. Yep that is five days in row. What can I say, the new album, “Hail To The King” connected with me. I admit that the connection comes from the similarities of the songs on the new album to the bands that I grew up on.

As I have said many times, progress is derivative. One of the rules on success, is that you need to know how to be a member of the club. This is what Avenged Sevenfold is reaching for here on “Hail To The King.” They want to be a member of the classic rock club.  With 200,000 in U.S sales in two weeks they are well on their way. Spotify streams for the song “Hail To The King” are at 1,884,995 and YouTube plays are at 3,904,022 for the same song. Other songs on the album on Spotify have the following numbers;

Shepherd Of Fire – 495,889 streams
Doing Time – 372,238 streams
This Means War – 394,868 streams
Requiem – 333,633 streams
Crimson Day – 310,412 streams
Heretic – 277,498 streams
Coming Home – 288,336 streams
Planets – no data as yet
Acid Raid – no data as yet 

If you’re not spending money, then you are not investing in your future. That is why a DIY independent band like Digital Summer is still ticking over. All the money they make from music is invested back into the band. To supplement themselves, they hold down normal day jobs.

Don’t focus on the money aspect. Desperation can been seen a mile away and it is a turn off. Just try to be friends. Remember that the system is rigged against you. The deck is stacked against you. There are so many people that want to be in the music business, they are willing to work for free. There is no safety net. There is no fat cat with a cigar as mentioned by Yngwie Malmsteen saying that they will fund the record, they will fund the video, they will fund the tour and that they will promote you. This is what Chris Clancy from Mutiny Within doesn’t get. Piracy is not his enemy. His enemy is the millions of other wannabes that are trying to make it and are doing everything for free. Look at Netflix, their policy is to sign up shows that are pirated heavily.

The only way to make money in the music business is to be in the game a very long time. That way, you will be in a position to renegotiate and make better deals. That is why Metallica are huge and getting bigger. Spotify wanted them on their service and they came knocking with a deal that Metallica couldn’t refuse. That is why Motley Crue are still around and making more money than ever. That is why the battle over Queensryche’s name is huge. Even though the band is more or less over and the new music that is created is below Queensryche quality, the name of the band, and the legacy that comes with it carries a lot of weight in dollars. It is a full blown corporate dispute. That is why Geoff Tate has asked for the trial date to be delayed until January 2014. He is hoping that something can be sorted privately, otherwise if it goes to court and he loses, he loses a lot.

Make sure your music is good enough. If you believe that your music is good enough and you are still stuck in the same situation, then the problem is you. You have to figure out what it is about you that is not working and change it. It could be your look, your personality, your interactions with people or your lack of building proper relationships. I like the band Mutiny Within, however I hate the viewpoints that their singer Chris Clancy puts forward. He has been totally misled by others and focused totally on the money side of things.

Take Hold of the Flame from Queensryche sums it up with the lyric, “We see the line of those who find the world has passed them by / Too late to save a dream that’s gone cold.” Don’t be the one with a chip on your shoulder because of missed opportunities. John Sykes is one such talent that didn’t really get the respect and recognition he deserved outside of the core metal/rock community.

Remember that marketing isn’t the 4P’s model of Product, Price, Place and Promotion anymore. Trying to extend the 4Ps model to a world of social media doesn’t cut it anymore. This is what Roadrunner is doing right now with Dream Theater. Here is the product, here is the price, we are placing it here for sale and we are cross promoting the streams of the new songs with the USA Today website and the Grammy Awards website.

Marketing is a one to many relationship. Spotify, Pandora and YouTube are three tools that fit this ideal of marketing. You see, record labels used to charge bands for marketing back in the Eighties and the bands didn’t complain about the marketing budget. In 2013, bands are now marketed on Spotify, YouTube and Pandora and they are complaining at the royalty rates and advertising rates these services pay. It doesn’t make sense to me. Dream Theater has not officially released the two new songs on Spotify. Avenged Sevenfold released the “Hail To The King” single on Spotify and it had 700,000 streams before the album even came out.

Sales is a one to one relationship. This is what iTunes, Amazon, Google Store, CDBaby and Brick and Mortar stores facilitate. Guess what, “Hail To The King” is out and it has moved 200,000 physical units in two weeks as well.

Notice a difference between the services that are used for marketing and services that are used for sales. Musicians fail to notice the difference, always linking marketing services to sales services and complaining about the lack of compensation from a marketing service, however when the Record Labels robbed them blind with $100,000 marketing bills, they didn’t complain.

You need to have skills, you need to know the rules, you need to know the game. You need to keep adjusting your game. On a battlefield, “Complacency Kills”. To stay on top of the music heap, you need to be on the leading edge. You need to remain motivated to succeed. Remember there is no safety net in music. You need to exceed the status quo in every way. You need to excel everyday 24/7. You need that outside perspective. If you surround yourself with enablers who have a vested interest in you making them as much money as possible, you will not get that perspective.

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Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth reports on another Blabbermouth – The Yngwie Malmsteen Streisand Effect

Wow. Where should I start with this. First of all, Blabbermouth does a poor job of conveying the tone of the whole interview that took place on the Classic Rock Revisited Website. By pulling out the questions that relate to piracy, Blabbermouth knew that they would get a reaction. All Blabbermouth cares about is the page views. As long as the page views are ticking over in the thousands, they can keep selling advertisements.

By 1992, Yngwie Malmsteen was riding high after five well received albums on the smaller Polydor label. He was ready to release his sixth studio album called “Fire and Ice”, which was his first release on a new major label deal with Elektra Records. The 1988 “Odyssey” album with Joe Lynn Turner on vocals is the album that got Elektra interested. However by 1989, Joe Lynn Turner was not the vocalist. Still Elektra took a punt on him after the album “Eclipse” did reasonably well in 1990, with a new band and a new singer.

The “Odyssey” album was a success because all the lyrics were written by Joe Lynn Turner, while all the music was written by Yngwie Malmsteen. Turner knew how to write in a pop format and that made Yngwie crossover. “Odyssey” was also produced by Yngwie Malmsteen, Jeff Glixman and Jim Lewis. On “Fire and Ice”, all the music and lyrics are written by Yngwie Malmsteen. The album is also produced by Yngwie Malmsteen. So when the album failed to make any impact, guess what happened to Yngwie?

By 1994, Malmsteen was releasing his seventh album “The Seventh Sign” on a British Independent label called Music For Nations. Music for Nations started signing all the Eighties bands that the major labels discarded. He had no distribution in the U.S., while Music for Nations distributed the album in Europe and Pony Canyon distributed the album in Japan. If any other Malmsteen fans wanted to buy the album in Australia or the US/Canada, they had to purchase it as an import, which meant double the price of what it would normally retail for. Nice way to treat the fans.

Fast forward to 2013. There are 12 questions asked before the piracy question that Blabbermouth leads off with. To sum up, the 12 questions relate to the release of Malmsteen’s autobiography, why Malmsteen wrote it himself instead of using a ghost writer and his love for his family, Paganini and guitar playing in general. So we come up to the question that Blabbermouth leads off with.

Classic Rock Revisited: Do you ever get caught up in thinking about commercial appeal of what you’re writing or composing?
Yngwie: I did at one point, when that actually existed. The radio format doesn’t exist, the singles don’t exist. The record label doesn’t exist. The record stores don’t exist. That whole entire thing is gone.

Everyone is entitled to an opinion. Malmsteen has put his out there. Malmsteen knew exactly that what he would say in relation to piracy would get a reaction. As an artist, he has products to promote that no one really cares about in 2013 except for his core audience. He is hoping that the “Streisand Effect” will work for him as well.

Look at what it has done for Lady Gaga. Seriously, if people reckon she got hacked and a snippet of her new song was the only thing that was taken, then those people need to get checked out for some sort of denial illness. It was all orchestrated to bring attention to the single. It was all orchestrated to engage her fan base in finding the offending snippets and to report the websites. It was all orchestrated so that all the media outlets can pick up the story and report on it. The same thing is happening with Yngwie Malmsteen’s comments. Blabbermouth has run with it, I am pretty sure, Noisecreep, Ultimate Guitar, Ultimate Classic Rock, Loudwire and a thousand other blogs like me will run with it.

In relation to Yngwie’s comments, the terrestrial radio format that Yngwie alludes to, ceased to be relevant for metal music when Yngwie was still at his peak in the Eighties. No radio station played Yngwie after the “Odyssey” album with Joe Lynn Turner on vocals. As soon as Radio stations became beholden to the advertisers and needed to make profits for shareholders, metal music was taken out of the playlist.

The single format comments are totally wrong. It is the “single” that is killing the album format. Fans are now able to pick and choose what songs they want to listen to. Even Nikki Sixx has asked fans to stop buying single songs and to invest in the whole album experience. In relation to the record label comments, the record label does exist, albeit in a much different way. The record labels have no one to blame except themselves for the state they are in.

The record stores don’t exist on a large scale because the days of selling plastic for almost thirty dollars are long gone. The public got burnt on this rip off. Fans of bands didn’t wake up in the morning thinking “I need to go to a record store to buy a record”. We woke up thinking, I want to hear this song. The only way to hear the song that we were thinking about was to buy a piece of plastic that had the song on it. So when the history of music is at your fingertips, why would you make the trip to a record store.

I stopped buying Malmsteen CD’s around 1994, when they started to become import CD’s. I wasn’t that keen on spending $50 plus. In 2003, all of his Nineties output came out on SPV in a remastered format, and the pricing was $30. Within 4 weeks, the prices dropped to $3 for $10 and I purchased the music then.

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

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