Music, My Stories, Unsung Heroes

Tom Werman

I have read a few rock bio’s and man, these rock stars go to town on the producers that were involved with their hit albums. Mike Portnoy from Dream Theater goes to town on Dave Prater who produced “Images and Words” which to this day, is Dream Theater’s most successful album. Dee Snider and Nikki Sixx go to town on Tom Werman, who for Twisted Sister was involved in “Stay Hungry” and for Motley Crue, he was involved in “Shout At The Devil”, “Theatre Of Pain” and “Girls, Girls, Girls”.

Let’s look at Tom Werman. The facts are out there. Most of the bands that he produced, achieved great commercial success. The majority of these successes happened during the heyday of hard rock music on MTV and when the recording industry abandoned hard rock acts to chase alternative grunge acts, Werman was part of the collateral damage.

Which is a shame as Werman is a rarity.

He forged a successful career as a heavy metal and hard rock producer because he was able to identify and feature the pop elements in the music of the bands that he was producing. Coming from an A&R background his whole set up was to get the band onto radio. He knew the game. If a band he worked with could get a hit single, it would translate into sales of millions of albums.

He also was a producer that didn’t really have an engineering background like Ron Nevison, Andy Johns, Jack Douglas, Bob Rock and so forth which freed him up to focus on other tasks like refining the songs and getting the artists to decorate the songs accordingly. To be a Producer is a tough gig. You are there to realise the bands musical vision. The producer is basically a hired independent consultant, paid by the band through a label advance and the band is perfectly free to replace the producer at any time, which is why the stories against Werman lack authenticity.

Werman is probably best known these days for producing Motley Crue’s “Shout at the Devil” (4x Platinum by 1997), “Theatre of Pain” (4x Platinum by 1995) and the “Girls, Girls, Girls” (4x Platinum by 1995) albums. Werman has gone on record to claim that Nikki Sixx was a friend until he revised history and created a work of total fiction in the “Heroin Diaries” book. John Corabi even questioned the authenticity of “The Heroin Diaries” along with Dee Snider.

However, Werman worked on other projects as well.

“Tooth N Nail” was released on 1984 and the album reached PLATINUM status in the U.S in 1989, after the mega successful “Back For The Attack” album along with MTV, got people interested in Dokken’s back catalogue. Tom Werman produced the “make or break” album and according to Don Dokken, Werman, almost came to blows with George Lynch during the recording. It got that bad, that at one stage, Lynch said to Werman that he will kill him. The issue arose when Werman asked Lynch to play a more substantive lead break for a particular song, which Lynch objected to.

Twisted Sister’s “Stay Hungry” came out in 1984. In that same year the album went GOLD and then PLATINUM. Twisted Sister was everywhere, largely thanks to their clips doing the constant rotation on MTV. Dee Snider was a star who was also everywhere. Finally after paying his dues for 10 years, he was in the mainstream. By March, 1985, the album achieved 2 x PLATINUM status March 19, 1985. Then 10 years later, in November, 1995, the album achieved 3 x PLATINUM status.

Werman has stated in interviews that he feels that Dee Snider was unable to share credit for a hugely successful LP hence that is the reason why Snider has spoken negatively about Werman.

Snider has a different view. In his book “Shut Up and Give Me The Mic”, Snider goes into detail about his relationship with Werman.

First, Werman wasn’t their choice at all for producer. He was pushed onto them by Atlantic Records.

Second, in a meeting, Werman was asked a question by Snider that if Werman was to put his A&R hat on, would he had signed Twisted Sister. Werman answered NO.

Then there are further stories on the recording process and how Dee Snider had a routine to write songs for the next album, while the current album was getting mixed and finalised. However this didn’t pan out because Mark Mendoza who normally handled all of the production and sound duties refused to get involved due to friction with Werman which then left Snider to deal with it, which in turn meant, no new songs got written.

A point to note about Werman is that while he was at Epic Records his specific job was to get the bands on the radio. In order to get bands onto the radio, they needed to have singles. That is why Doug Morris (while he was president of Atlantic Records) called Werman to make a hit with Twisted Sister. That is why Doug Morris refused to hear Snider’s pleas to remove him. A general rule of thumb for Werman was to ensure that each record had at least two “singles” as he knew that hit singles would sell several million albums.

Kix released their self-titled debut album in 1981 and it wasn’t until their fourth studio album “Blow My Fuse” released on September 12, 1988 that they broke through.

By November 2, 1988, seven weeks later, the album was certified GOLD by the RIAA. In May 1989, the single “Don’t Close Your Eyes” was released and by February 5, 1990, eight months later, the single was certified GOLD by the RIAA. Finally, on August 28, 2000, the “Blow My Fuse” album was certified PLATINUM by the RIAA. Yep, that is almost 12 years from when it was released. Don Purnell of Kix (who was the main songwriter) distrusted Werman, however as others have mentioned, that was who Purnell generally was.

For Kix the success of “Blow My Fuse” came from a change to Tom Werman, a change to a better and aggressive manager in Mark Puma who got Atlantic to get behind the record and promote it, a natural progressing in the songwriting department and perfect timing.

Poison’s “Open Up and Say Ahh..” was supposed to be produced by Paul Stanley however due to schedule conflicts, Stanley was unavailable and Tom Werman was in. Keeping with Werman’s credo ensuring that each album he works on will have at least two hit singles, “Open Up And Say Ahh…” had three. “Nothin’ but a Good Time” is still a party anthem decades after its release, “Fallen Angel” is the clichéd moving to the big city to chase your dreams and the timeless classic “Every Rose Has Its Thorn”.

The album sold over 5 million copies in the U.S and Werman has stated that it was not an easy record to make. According to Werman in an interview with the Legendary Rock website, “Bobby was the brains behind Poison, while Brett was the single most important individual in the band. CC did give the band its personality and its sound, but was so distracted by the recreational side of rock that he didn’t realize his potential. He was a lovable guy, but suggesting musical directions and recording his leads were formidable tasks.

Other albums that Werman worked on during the eighties are LA Guns “Cocked and Loaded” (their most successful), Junkyard’s self-titled debut (a cult classic), Love/Hate “Blackout In The Red Room” (should have been more successful), Babylon A.D “Nothing Sacred” (a very underrated album that deserved more attention), Steelheart “Tangled In Reins” (a solid follow-up that did well just before the Grunge movement), Lita Ford “Dangerous Curves” (she was on a downward career trajectory) and Stryper “Against The Law” (their least successful in sales however the album is chock full of fan favourites and live staples).

In the end his hit ratio was on average 1 out 3. Which means that one album out of three reached at least a GOLD status in the U.S. That is a respectable stat and if there is a history of Glam / Hard Rock, Tom Werman will and should be part of it.

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Music, My Stories, Unsung Heroes

While The Music Has Achieved Worldwide Acclaim (the people behind the scenes have not)

I went to “The Powerhouse Museum” in Sydney today with the family. It was the “Game Masters” exhibition that sealed the deal. Video games are one of those peculiar cultural items where the games are well-known, however the actual designers are only known to the geeks.

This is what the “Game Masters” exhibition is trying to highlight; the key designers who have had a large influence on video games and video game culture.

I loved the exhibition (my only gripe is that you are not allowed to take photos inside the exhibition as I wanted to snapshot my boys playing Outrun). The retro arcade games made me relive some of my youth. Seeing “Outrun”, “Galaga”, “Space Invaders”, “Pac-Man”, “Donkey Kong” and “Elevator Action” in all of their glory, ready to be played, reminded me of visiting the local bowling alley with a pocket full of change.

Even my kids enjoyed themselves. This is when game play was simple. Insert a coin, move the joystick and press the only button you have to kill the baddies. How simple. I remember a comment from the Steve Jobs bio, that his motto about Apple products had to have the same ease of use as a Star Trek game that Steve Jobs played as a kid. The instructions where, insert coin and kill Klingons.

As the exhibition states, “While the games have achieved worldwide acclaim, their makers have yet to become household names.”

Does anyone know the names of Tomohiro Nishikado (“Space Invaders”) or Toru Iwatani (“Pac-Man”) or Yu Suzuki (“Outrun”)? I didn’t, however I knew the games. I spoke about the games to my kids.

And it got me thinking about some names behind some of the great music that I love.

Tom Werman is one person that comes to mind immediately. Regardless of the different versions of history out there from some of the artists that he worked with, one thing is clear; Tom Werman was a pop producer who got selected by the A&R people of the labels as the man to get hard rock acts on the radio.

This is what Werman had to say about it;

In those days, AM radio sold records and FM didn’t. FM played only album tracks, and AM played only singles. So I made singles with bands who were only being played on FM radio. This is why Doug Morris called me when he was the president of Atlantic Records and said I was the only producer he knew who could make a hit with Twisted Sister, who up to that point was a little known band in America. So I made sure there were two singles on the record, and they sold several million albums as a result. Same with Ted Nugent. Same with Cheap Trick. Same with Molly Hatchet. Same with Mötley Crüe. Same with Poison.

The first album I came across with a Tom Werman production was Motley Crue’s “Shout At The Devil”. Werman said that it was a hard record to make because Nikki Sixx had broken his shoulder when he drove his car off the road and that in turn affected his bass playing. However he credits Tommy Lee as the second-greatest drummer he’s ever worked with and Mick Mars as a guitarist who doesn’t get the recognition he should. History has shown that this album was a career defining album for the Crue in the same way that Master Of Puppets was a career defining album for Metallica. What a coincedence that both bands would go on to make their biggest albums with Bob Rock producing.

The second album I came across was Twisted Sister’s “Stay Hungry” album. Tom Werman said that Dee Snider was a solid writer and that his songs were almost like nursery rhymes as Dee wanted everybody to understand his melodies. And didn’t we enjoy them, sending the band to the top.

The third album was Dokken’s “Tooth N Nail” and then it was a torrent.

Motley Crue’s “Theatre of Pain” and “Girls, Girls, Girls” followed. Krokus “Change of Address”, Poison “Open Up And Say Ahhh”, Kix “Blow My Fuse”, Junkyard’s self titled album, LA Guns “Cocked and Loaded”, Love/Hate “Black Out In The Red Room”, Stryper “Against The Law” and Babylon A.D. “Nothing Sacred” and Steelheart’s “Tangled In Reins”.

Michael Wagener is another that comes to mind. He was a producer, an engineer and a mixer.

He produced’s Dokken’s “Breaking The Chains” and then mixed the follow up “Tooth N Nail”, the same album that Tom Werman produced. He was on deck again to produce and mix “Under Lock and Key”. He then produced and mixed Stryper’s “Soldiers Under Command” and was on deck to also mix Poison’s “Look What The Cat Dragged In”. He then mixed Metallica’s “Master of Puppets.”

Other production credits include Alice Cooper’s “Constrictor” and “Raise Your Fist N Yell”. White Lion’s “Pride” and “Big Game”. Skid Rows self titled debut and “Slave To The Grind”. Bonfire’s “Point Blank” and “Fireworks” albums. Extreme’s “Pornograffiti”. Ozzy Osbourne’s “Ozzmosis” and Warrant’s “Dog Eat Dog” followed.

He mixed WASP’s “Inside The Electric Circus”, Warlock’s “True As Steel”, Megadeth “So Far, So Good, So What”, Motley Crue’s “Decade of Decadence” and Ozzy Osbourne “No More Tears”.

What about Randy Staub? He engineered “Dr Feelgood” from Motley Crue, the black album from Metallica, “Keep The Faith” from Bon Jovi, Motley Crue’s self titled album, “Subhuman Race” from Skid Row, “Load” and “Reload” from Metallica, “Satellite” from POD and many others like Five Finger Death Punch’s “War Is The Answer.”

Mike Fraser is another whose name is in the majority of albums that I like as mixer. The two John Sykes/Blue Murder albums, “Blue Murder” and “Nothin But Trouble”. Most of AC/DC’s stuff, especially all of the remixes for digital transfer, Metallica, The Cult and many more.

Looking at the above list, I guarantee that you have at least 80% of the albums that the names mentioned have worked on in your collection. Of course there was Max Norman, Roy Thomas Baker, Jack Douglas, Bruce Fairbairn, Bob Rock, Duane Baron/John Purdell, Dave Prater and many more that shaped the albums that we have come to known to love. The music has achieved worldwide acclaim, the bands and the song writers have achieved worldwide acclaim however a lot of the people behind the scenes that captured the sounds, mixed them, edited them, spoke out about arrangements and so forth, have not.

What they have done is work on a consistent basis? That is what artists need to do today. Release on a consistent basis. It’s back to the single format. The great song.

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A to Z of Making It, Music, My Stories, Stupidity

So What Is It With Bands And Producers Not Liking Each Other After An Album Explodes?

What is it with artist’s dishing out hate on a producer that was involved in producing their greatest triumph?

A good producer is meant to be tough and opinionated. They are meant to challenge the artist, so that the artist delivers the goods. Look at what Bob Rock did to Kirk Hammet in Metallica, especially around “The Unforgiven” solo piece. If you look at Kirk’s legacy that will be the solo that he will be remembered by. I remember in the “Classic Albums” documentary of the “Black” album, as well as in the video, “A Year and A Half With Metallica”, Bob Rock said something similar like, “it is a great song and it needs a great lead. What Kirk is playing at the moment is not great. He has to live and breathe this solo.”

Bob Rock got the guys to slow down the tempo on “Sad But True” and detune everything down a whole step. He told Lars Ulrich to take drum lessons before he started to record his parts. Which producer does that? Lars Ulrich is coming off 4 definitive thrash albums and there is Bob Rock telling him to take drum lessons. He questioned James on his lyrics and his melodies, something that hasn’t been done before. He recommended vocal lessons as well to the formidable front man.

Lars even said that once the Black album was finished, he couldn’t talk or see Bob Rock for over 12 months. Bob Rock has even gone on record saying that it was a tough album to make. The end result is every bands dream coming true. The biggest selling album of the SOUNDSCAN era with a total of 16 million sales as at December 2012. The Black album still to this day moves 2,000 units per week in the U.S. A a lot of websites pointed out that it outsold, Megadeth’s new album “Supercollider”.

As much as Nikki Sixx dishes on Tom Werman, the facts are out there. With Tom Werman, Motley Crue had three multi-platinum albums in “Shout At The Devil”, “Theatre of Pain” and “Girls, Girls, Girls”. Each album has sold 4 million copies plus in the U.S. That is a total of 12 million plus sales in the U.S market. Furthermore, the bulk of the “Decade Of Decadence” album is made up of songs from these albums, and that album also sold over 2 million copies in the U.S. In addition, the “Music To Crash Your Car” box sets also had the three albums produced by Tom Werman on them.

If all the stories about the drug use from the Motley Crue members are to be believed, then Tom Werman deserves special recognition for getting anything musical onto tape.

Dee Snider also doesn’t have many kind words for Tom Werman. If anyone has read Dee’s bio, “Shut Up and Give Me The Mic,” you can connect the dots and come to a conclusion that Dee is also blaming Tom Werman for the failure of Twisted Sister’s next album even though Tom Werman never worked on it. The routine used to be that Dee Snider would be working on songs for the next album, while the current album is being mixed.

According to Dee, in his bio “Shut Up and Give Me The Mic” due to Werman being difficult to work with and Mark Mendoza doing his best to sabotage everything that Dee was working on, he couldn’t take the time out from the studio to work on songs for the next album. So when it came time to write the songs for Come Out And Play after the hugely successful “Stay Hungry” tour, Dee’s mindset was in a different place. He had money, he had fame, he had success and he didn’t have the same hunger, anger and motivation that he had during the Stay Hungry recording. If he wrote the songs during the “Stay Hungry” sessions, the output could have been very different. Super producer, Bob Ezrin even passed on working on “Come Out And Play”, because he didn’t hear any great songs.

However, the facts are there. The Tom Werman produced “Stay Hungry”, sold over 3 million copies in the U.S alone. The singles, “We’re Not Gonna Take It” and “I Wanna Rock” also sold by the truck load and they sounded great on radio, due to special radio mixes that Tom Werman did for them. It’s funny that the song “The Price”, didn’t get the same radio mix and it tanked as a single, even though it is the strongest of all three songs.

In relation to Nikki Sixx and Dee Snider, Werman said the following on Popdose.com;

“There were two individual musicians who had a problem with me in the studio out of about 200 musicians I produced. Nikki Sixx was a friend until he revised history in his book. Dee Snider was a friend, until the Twisted Sister album became a hit, and he couldn’t deal with sharing the credit for its success. Both of these guys were literally back-slapping glad-handers; years later, they soured badly. I had fine relationships with all the other members of those two bands.”

Kix was another band that was critical of Tom Werman. Bassist and band leader, Donnie Purnell hated and distrusted Werman.

George Lynch from Dokken also had a problem with Tom Werman, when Werman requested that he play a better lead break on a particular song. If you believe Don Dokken, George Lynch has an uncontrollable ego. If you believe George Lynch, Don Dokken has an uncontrollable ego. Regardless who you believe, when Lynch was asked to play a better lead break, he had a dummy spit.

And now here are the facts for Dokken’s “Tooth N Nail” and Kix’s “Blow My Fuse”. Both albums on release went to GOLD status within a year. “Tooth N Nai”l was released in 1984 and ended up reaching PLATINUM status in the U.S in 1989 (yep that’s right, four years after its release), after the mega successful “Back For The Attack” album, got people interested in Dokken’s back catalogue. “Back For The Attack” reached PLATINUM status within 2 months of its release date.

“Blow My Fuse” was released on September 12, 1988. By November 2, 1988, seven weeks later, the album was certified GOLD by the RIAA. In May 1989, the single “Don’t Close Your Eyes” was released. By February 5, 1990, eight months later, the single was certified GOLD by the RIAA. Finally, on August 28, 2000, the “Blow My Fuse” album was certified PLATINUM by the RIAA. Yep, that is almost 12 years from when it was released. This is what the artist of today need to take into account. Great music will live on and it will keep on selling for a long time.

However, so many artists and record label executives want the platinum sales with the first release. Dokken’s back catalogue sold well after the mega successful “Back For The Attack” album (their 4th album). Metallica’s back catalogue sold even more, after the mega successful “Black” album (their 5th album). Motley Crue’s back catalogue sold well again after the mega successful “Dr Feelgood” album (their 5th album). However in today’s mindset of profits before creativity, most bands will not get to the fourth or fifth album. Most bands will not have a comeback like Aerosmith or Alice Cooper did in the Eighties. I digress.

Dream Theater, especially Mike Portnoy blasted Dave Prater on the “Images and Words” sessions, however with Prater at the helm, Dream Theater had their biggest album to date. Read the book “Lifting Shadows”. The interviews with Prater are brilliant. The rebuttals of the band members are in some cases subdued but fiery at the same time. Somewhere in between all of the stories is the truth.

Of course, Dream Theater with Dave Prater at the helm have had their most success in relation to album sales. “Images And Words” is the album that Dream Theater is still doing victory laps with in 2013.

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