Music

Clash Of The Titans

I watched the Big Four DVD recently. I know, I’m about 4 years late to the party, however after seeing those bands live on numerous occasions, I didn’t think it was essential viewing. And I was right. It wasn’t essential viewing.

Regardless of the quality of the live performances, the Big 4 got me thinking about the “Clash Of The Titans” tour that took place back in the early Nineties. After Metallica’s self titled”Black” album blew up all over the charts a funny thing happened in the recording business. The major labels started spending a lot of money to get thrash bands away from their independent labels and onto the major label roster. These labels then spent a lot of money to record new albums from Megadeth, Slayer, Anthrax and Testament. They started to put some serious dollars behind the music videos and the marketing. Some of these clips bordered on hilarious. Testaments “Electric Crown” comes to mind immediately. The clip just didn’t make sense at all with the palm tree paradise like landscape interspersed with footage of a dude that looks like he’s got issues.

Regardless Thrash Metal was strong.

Suddenly bands on independent labels became major label stars. The sub-genre was growing at an exponential rate. Albums from artists that got caught up in the wave were selling 500,000 copies and then a million plus copies. MTV played their videos and the movement skipped borders and went global.

Which brings me to “The Clash Of The Titans” tour.

The first iteration in 1990 featured Megadeth, Slayer, Testament and Suicidal Tendencies. The second iteration in 1991 featured Megadeth, Slayer and Anthrax, as headliners. The funny thing is that a lot of people would probably be surprised to hear that a future superstar band in Alice In Chains was opening.

And how ironic is that. The opening act would end up catching the next musical wave and they would become bigger than all of the thrash acts that they opened for on that tour.

What the tour went on to show was “where do these bands go from here?” All of the bands (except for Suicidal Tendencies and Alice In Chains) had this technical and fast music which was commercially popular but also running low on quality. Metallica stopped re-writing the same record over and over again. Alex Skolnick in the Thrash Metal episode of the Metal Evolution series said it the best;

They made a record that sounded as big as any pop album.

Suddenly, Exodus, Testament, Megadeth and Anthrax all tried to follow the Metallica blueprint. The pressure from their major label backers was relentless. For a lot of these bands, the money aspect proved to be a game changer. Slayer on the other hand, stayed true to their extreme ways.

But then the commercial wave crashed down, and a lot of the bands that had major label deals started to get dropped, or break up.

Fast forward to 2015, all of those bands are around in some shape or form. With different members, but still thrashing.

“Man In The Box” from Alice In Chains has about 11.2 million streams on Spotify. Megadeth’s “Symphony Of Destruction” has over 6.5 million streams. “Madhouse” from Anthrax has 1.8 million streams. “Raining Blood” from Slayer has almost 9 million streams. “Electric Crown” has 721,000 streams.

Standard
Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth reports on another Blabbermouth – The Yngwie Malmsteen Streisand Effect

Wow. Where should I start with this. First of all, Blabbermouth does a poor job of conveying the tone of the whole interview that took place on the Classic Rock Revisited Website. By pulling out the questions that relate to piracy, Blabbermouth knew that they would get a reaction. All Blabbermouth cares about is the page views. As long as the page views are ticking over in the thousands, they can keep selling advertisements.

By 1992, Yngwie Malmsteen was riding high after five well received albums on the smaller Polydor label. He was ready to release his sixth studio album called “Fire and Ice”, which was his first release on a new major label deal with Elektra Records. The 1988 “Odyssey” album with Joe Lynn Turner on vocals is the album that got Elektra interested. However by 1989, Joe Lynn Turner was not the vocalist. Still Elektra took a punt on him after the album “Eclipse” did reasonably well in 1990, with a new band and a new singer.

The “Odyssey” album was a success because all the lyrics were written by Joe Lynn Turner, while all the music was written by Yngwie Malmsteen. Turner knew how to write in a pop format and that made Yngwie crossover. “Odyssey” was also produced by Yngwie Malmsteen, Jeff Glixman and Jim Lewis. On “Fire and Ice”, all the music and lyrics are written by Yngwie Malmsteen. The album is also produced by Yngwie Malmsteen. So when the album failed to make any impact, guess what happened to Yngwie?

By 1994, Malmsteen was releasing his seventh album “The Seventh Sign” on a British Independent label called Music For Nations. Music for Nations started signing all the Eighties bands that the major labels discarded. He had no distribution in the U.S., while Music for Nations distributed the album in Europe and Pony Canyon distributed the album in Japan. If any other Malmsteen fans wanted to buy the album in Australia or the US/Canada, they had to purchase it as an import, which meant double the price of what it would normally retail for. Nice way to treat the fans.

Fast forward to 2013. There are 12 questions asked before the piracy question that Blabbermouth leads off with. To sum up, the 12 questions relate to the release of Malmsteen’s autobiography, why Malmsteen wrote it himself instead of using a ghost writer and his love for his family, Paganini and guitar playing in general. So we come up to the question that Blabbermouth leads off with.

Classic Rock Revisited: Do you ever get caught up in thinking about commercial appeal of what you’re writing or composing?
Yngwie: I did at one point, when that actually existed. The radio format doesn’t exist, the singles don’t exist. The record label doesn’t exist. The record stores don’t exist. That whole entire thing is gone.

Everyone is entitled to an opinion. Malmsteen has put his out there. Malmsteen knew exactly that what he would say in relation to piracy would get a reaction. As an artist, he has products to promote that no one really cares about in 2013 except for his core audience. He is hoping that the “Streisand Effect” will work for him as well.

Look at what it has done for Lady Gaga. Seriously, if people reckon she got hacked and a snippet of her new song was the only thing that was taken, then those people need to get checked out for some sort of denial illness. It was all orchestrated to bring attention to the single. It was all orchestrated to engage her fan base in finding the offending snippets and to report the websites. It was all orchestrated so that all the media outlets can pick up the story and report on it. The same thing is happening with Yngwie Malmsteen’s comments. Blabbermouth has run with it, I am pretty sure, Noisecreep, Ultimate Guitar, Ultimate Classic Rock, Loudwire and a thousand other blogs like me will run with it.

In relation to Yngwie’s comments, the terrestrial radio format that Yngwie alludes to, ceased to be relevant for metal music when Yngwie was still at his peak in the Eighties. No radio station played Yngwie after the “Odyssey” album with Joe Lynn Turner on vocals. As soon as Radio stations became beholden to the advertisers and needed to make profits for shareholders, metal music was taken out of the playlist.

The single format comments are totally wrong. It is the “single” that is killing the album format. Fans are now able to pick and choose what songs they want to listen to. Even Nikki Sixx has asked fans to stop buying single songs and to invest in the whole album experience. In relation to the record label comments, the record label does exist, albeit in a much different way. The record labels have no one to blame except themselves for the state they are in.

The record stores don’t exist on a large scale because the days of selling plastic for almost thirty dollars are long gone. The public got burnt on this rip off. Fans of bands didn’t wake up in the morning thinking “I need to go to a record store to buy a record”. We woke up thinking, I want to hear this song. The only way to hear the song that we were thinking about was to buy a piece of plastic that had the song on it. So when the history of music is at your fingertips, why would you make the trip to a record store.

I stopped buying Malmsteen CD’s around 1994, when they started to become import CD’s. I wasn’t that keen on spending $50 plus. In 2003, all of his Nineties output came out on SPV in a remastered format, and the pricing was $30. Within 4 weeks, the prices dropped to $3 for $10 and I purchased the music then.

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

Standard