A to Z of Making It, Influenced, Music, My Stories

There Are No Instant Experts

I finished reading an article called “COMPLEXITY AND THE TEN-THOUSAND-HOUR RULE” by Malcolm Gladwell a few weeks ago and a few concepts from that article have been lingering around in my head.

CONCEPT:
There are no instant experts. The article used a study by psychologist John Hayes who looked at “seventy-six famous classical composers and found that, in almost every case, those composers did not create their greatest work until they had been composing for at least ten years. (The sole exceptions: Shostakovich and Paganini, who took nine years, and Erik Satie, who took eight.)”

While I would argue that rock and metal musicians start composing at an early age, for the purposes of this article I would use the first bands that artists are involved in as year zero or the birth date of when artists started composing.

Basically it’s rare for a debut album or the first piece of music an artist creates to be their best. Of course there are some outliers to this concept, however the concept generally works. So, how does the concept fit into the metal and rock world.

Let’s start with one of my favourite bands at the moment, Machine Head.

Their debut album “Burn My Eyes” came out in 1994. For a groove thrash metal band, the album was a success.

So who is the main composer on “Burn My Eyes?” Of course the answer is Robb Flynn.

Robb Flynn started writing songs around 1984 and by 1985 he was in a band called “Forbidden” or “Forbidden Evil” (depending on which story you read). So Robb Flynn’s birth date for creating music is 1984. Comparing these dates with the concept, you can say that Robb Flynn created a great piece of work with “Burn My Eyes” ten years after he started composing. Since this album is also the debut album of Machine Head, in relation to the concept, for the band Machine Head, this is also Year Zero or the bands birth date for composing.

Burn My Eyes wasn’t Machine Head’s greatest work. That happened in 2007, with “The Blackening.”

From a Robb Flynn perspective, his greatest work happened 23 years from when he started composing. From a Machine Head perspective, the bands greatest work happened 13 years from when the band started composing.

Of course the biggest variable with the concept is that most bands or artists are the sum of their parts. This is so true for Machine Head. For “The Blackening” all of the members played an important part in the compositions.

Phil Demmel’s path is very similar to Robb Flynn’s. He founded the band Vio-Lence in 1985. It is safe to assume that he started composing a year before.

From Demmel’s perspective, it was 23 years from when he started composing that he was involved in the creation of a great work, with “The Blackening”. As already mentioned, from a Machine Head perspective, the bands greatest work happened 13 years from when the band started composing.

However with Demmel joining the band in 2003, this ushered in a new version of the band, so the composition birth date for this band goes back to 2003.

So for Machine Head “Version 7”, it took them 4 years to create their greatest work.

For completeness, here are the previous versions of Machine Head.
Version 1 (operated from 1992 to 1994) was Robb Flynn, Adam Duce, Logan Mader and Tony Costanza.
Version 2 (operated from 1994 to 1995)was Robb Flynn, Adam Duce, Logan Mader and Chris Kontos.
Version 3 (operated for a few months in 1995)was Robb Flynn, Adam Duce, Logan Mader and Walter Ryan.
Version 4 (operated from 1995 to 1998) was Robb Flynn, Adam Duce, Logan Mader and Dave McClain.
Version 5 (operated from 1998 to 2002) was Robb Flynn, Adam Duce, Ahrue Luster and Dave McClain.
Version 6 (operated from 2002 to 2003) was Robb Flynn, Adam Duce and Dave McClain.
Version 7 (operated from 2003 to 2013) was Robb Flynn, Adam Duce, Phil Demmel and Dave McClain.
Version 8 (operating from 2013) is Robb Flynn, Phil Demmel, Dave McClain and Jared MacEachern.

So by looking at the above versions and taking into account the concept that all great works happen ten years from when they start composing, the new version of Machine Head, will create their greatest work in 2013 (of course provided that they are still together). However if Adam Duce, remained in the band, Version 7 of the band would have been creating their greatest work right now.

So what should be the greatest triumph of the Robb Flynn, Adam Duce, Phil Demmel and Dave McClain era, will be a great debut album for the Robb Flynn, Phil Demmel, Dave McClain and Jared MacEachern era.

Let’s look at Motley Crue. Based on sales figures alone, “Dr Feelgood” is their piece d resistance and it was released in 1989. The main songwriters on Dr Feelgood are Nikki Sixx and Mick Mars.

Nikki Sixx, started in bands in 1975, therefore this is the year that Nikki Sixx started composing.

Vince Neil and Tommy Lee started off in bands around 1979, therefore this will be the year that they started composing.

Mick Mars on the other hand goes back to 1972, therefore this will be the year that Mick Mars started composing.

The band Motley Crue was formed in January, 1981. This is the year that the band started composing.

From a Nikki Sixx perspective, he was involved in creating “Dr Feelgood”, 14 years from when he started composing.

From a Mick Mars perspective, he was involved in creating “Dr Feelgood”, 17 years from when he started composing.

From a Tommy Lee and Vince Neil perspective, they were involved in creating “Dr Feelgood”, 10 years from when they started composing.

In relation to the band Motley Crue, it was 8 years from when the band started composing.

So based on the concept, the version of Motley Crue that we know, will not be able to create another masterpiece. So how did they end up creating “Saints Of Los Angeles” which everyone said is their best album since “Dr Feelgood.”

The answer is simple (just take a look at the songwriters on the album);

The song writing team of Nikki Sixx, James Michael, DJ Ashba and Marti Frederiksen wrote the songs “L.A.M.F”, “Face Down in the Dirt”, “What’s It Gonna Take”, “Down at the Whisky”, “Saints of Los Angeles”, “Welcome to the Machine” and “Goin’ Out Swingin.”

The song writing team of Nikki Sixx, Mick Mars, James Michael, DJ Ashba and Marti Frederiksen wrote the songs “Mutherf&cker of the Year”, “The Animal in Me”, “Just Another Psycho”, “Chicks = Trouble” and “White Trash Circus”.

Finally the song writing team of Nikki Sixx, Mick Mars, Tommy Lee, James Michael, DJ Ashba and Marti Frederiksen wrote the song “This Ain’t a Love Song.”

Even though the product was Motley Crue, three of the main composers are not from Motley Crue.

So by looking at all of the above, the song writing team of Nikki Sixx, Mick Mars, James Michael, DJ Ashba and Marti Frederiksen should create their best work by 2018. That is provided they stick around.

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A to Z of Making It, Music, My Stories

TesseracT – The Modern Definition of Traction

TesseracT’s new album “Altered State” was released a few months ago. In relation to sales, it came and went pretty quickly. So if you take the old record label paradigm, which a lot of the journalists do these days, they will call it a failure.

Well, if you go on Spotify, you will see that the new album has been streamed 1,000,425 times.

Before everyone starts screaming that Spotify doesn’t pay and that it does nothing for artists, they should read this story doing the rounds on Mashable.

The “Singularity” video on YouTube has had 214,579 views.

The “Nocturne” track on YouTube has had 278,047 views.

Other tracks from the “Altered State” album, that have been released by Century Media have had views with similar numbers.

These are the numbers that matter in this day and age. The ones that show that people are listening to your music.

Then you have the following tour dates;

TesseracT w/Katatonia, Cult of Luna and Intronaut:
01.10.2013 (USA) Cleveland, OH – Peabody’s
02.10.2013 (USA) Chicago, IL – The Bottom Lounge
04.10.2013 (USA) Denver, CO – Summit Music Hall
06.10.2013 (USA) Los Angeles, CA – El Rey Theater
07.10.2013 (USA) San Francisco, CA – Slim’s

TesseracT Headline tour with Scale the Summit:
09.10.2013 (CDN) Vancouver, BC – Tom Lee Music Hall
10.10.2013 (CDN) Edmonton, AB – Pawn Shop
12.10.2013 (CDN) Calgary, AB – The Gateway
13.10.2013 (CDN) Regina, SK – The Exchange
14.10.2013 (CDN) Winnipeg, MB – Union Sound Hall
16.10.2013 (USA) Minneapolis, MN – Skyway Theater – Studio B
17.10.2013 (USA) Lawrence, KS – The Granada Theater
18.10.2013 (USA) Indianapolis, IN – Emerson Theater
20.10.2013 (USA) St. Louis, MO – Fubar
22.10.2013 (USA) Ft Worth, TX – Tomcats West
23.10.2013 (USA) Houston, TX – Fitzegerald’s – Downstairs
24.10.2013 (USA) New Orleans, LA – One Eyed Jacks
25.10.2013 (USA) Atlanta, GA – The Drunken Unicorn
26.10.2013 (USA) Tampa, FL – Orpheum Theatre
27.10.2013 (USA) Greensboro, NC – Blind Tiger
01.11.2013 (MEX) Guadalajara – F.Bolko
02.11.2013 (MEX) Mexico City – Multiforo Cultural Alicia
03.11.2013 (MEX) Monterrey – Café Iguana

w/ Karnivool:
13.11.2013 (UK) Portsmouth – Wedgewood Rooms
14.11.2013 (UK) Bristol – Thekla
15.11.2013 (UK) Nottingham – Rock City Basement
16.11.2013 (UK) Glasgow – The Garage
18.11.2013 (UK) Sheffield – Corporation
19.11.2013 (UK) Manchester – Academy 2
20.11.2013 (UK) Birmingham – Institute Library
21.11.2013 (UK) London – Koko
23.11.2013 (IND) Bangalore – Bacaradi NH7 Weekender

w/ The Safety Fire, Protest The Hero, Intervals:
06.01.2014 (DE) Karlsruhe – Substage
07.01.2014 (DE) Nuernberg – Hirsch
08.01.2014 (DE) Berlin – Magnet
09.01.2014 (DE) Hamburg – Logo
10.01.2014 (SE) Stockholm – Klubben
11.01.2014 (SE) Gothenburg – Fängelset
12.01.2014 (NO) Oslo – John Dee
14.01.2014 (DK) Copenhagen – Vega
16.01.2014 (B) Aarschot – De Klinker
17.01.2014 (F) Paris – Le Divan Du Monde
18.01.2014 (F) Toulouse – Le Saint des Seins
19.01.2014 (ES) Madrid – Copernico
20.01.2014 (ES) Barcelon – Sala Boveda
22.01.2014 (CH) Aarau – Kiff
23.01.2014 (I) Milan – Zoe Club
25.01.2014 (A) Vienna – Szene
26.01.2014 (H) Budapest – Dürer Kert
28.01.2014 (DE) Munich – Backstage
29.01.2014 (DE) Leipzig – Conne Island
30.01.2014 (LUX) Esch Sur Alzette – Rockhal
31.01.2014 (DE) Cologne – Essigfabrik
01.02.2014 (UK) Brighton – Concorde 2
02.02.2014 (UK) Birmingham – O2 Academy 2 Birmingham
04.02.2014 (UK) Sheffield – Corporation
05.02.2014 (UK) Glasgow – Classic Grand
06.02.2014 (UK) Manchester – Manchester Academy 2
07.02.2014 (UK) London – Electric Ballroom
09.02.2014 (NL) Dordrecht – Bibelot

Soundwave Festival:
22.02.2014 (AUS) Brisbane – RNA Showrooms, Soundwave 2014
23.02.2014 (AUS) Sydney – Olympic Park, Soundwave 2014
28.02.2014 (AUS) Melbourne – Flemington Racecourse, Soundwave 2014
01.03.2014 (AUS) Adelaide – Adelaide, Soundwave 2014
03.03.2014 (AUS) Perth – Perth, Soundwave 2014

So the modern definition of traction is all of the above. Add to that mix, merchandise sales and licensing deals and based on the shows that TesseracT are booked to play, I would say that the new album is a success.

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A to Z of Making It, Music, My Stories

The World Of Prog And Metal Will Be Changed Forever By The End Of October.

The world of Progressive Metal and Heavy Metal will be changed forever by the end of October. It wont be my mammoth sales or by charting in the top 10. That is old school. It will be years later, that the greatness of Trivium and Protest The Hero will be hailed.

We live in a blockbuster world and these two releases “Volition” from Protest The Hero and “Vengeance Falls” from Trivium are two such blockbusters.

The two songs from Protest The Hero released so far are killer. They have that WOW factor. The first one “Clarity” I have already spoken about in my 40 word review.

The second one, “DrumHead Trail” has got this Maiden gallop vibe I am hearing. The drumming on the whole album is by Chris Adler from Lamb Of God.

You can really hear that metal edge that Adler brings to the table, especially around the double kick sections of the first two songs. It is also super progressive. What an excellent job. To be honest I really thought that Dream Theater would be entering territory like this with their self-titled release on at least one song.

Protest The Hero deliver insanity like prog in 5 minutes. I really can’t wait for the fan funded version to hit my mailbox. Hearing the two songs so far from Protest The Hero, it sure looks like a huge stamp for Prog as well.

I’ll tell you one thing, it’s not mainstream and it’s never going to be embraced by everybody, however Protest The Hero have created a niche.

Plus there is still Trivium’s new one to come, which sounds like it will be a huge stamp for Metal.

From what I have heard, I have no issues out laying the money.

“No Way To Heal” is the new song doing the rounds. It follows on nicely from “Brave This Storm” and “Strife.”

“I’m running on empty / I’m chasing a dead dream / I’m all out of time / Clutching the will, only to feel / No Way to Heal!!!”

Trivium working with Dave Draiman was the best thing to have happened to them. Next in line, they should work with Kevin Churko.

Also, for any young kid that is getting into metal and progressive music for the first time, these two releases are perfect introductions. For the hardcore fans, these two releases will satisfy. For the casual metal fan, they will bite at these two new releases.

Life is long and artists need to have perserverance for that delayed gratification.

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A to Z of Making It, Music, My Stories, Piracy

Life Is About Experience

I like going to the movies. It is an experience that I enjoyed growing up and it is an experience that I have passed on to my boys.

Today, we are watching “Planes”. So I purchase my tickets. Lucky for the budget, my wife had vouchers which made the tickets $8 each. Otherwise, the tickets at the Event Cinemas are $17 each.

So three tickets = $24.

Then comes the big rip. The boys wanted the “Planes pack” which involved “Planes” themed drink cups, along with a “Planes” theme popcorn box.

However, Event Cinemas, had no more “Planes” popcorn boxes and they couldn’t sell me the Planes Drink Cups with a generic pop corn box because “the generic popcorn box is a touch larger than the Planes themed popcorn box.”

Bullshit I said. Then I was told that it really has to do with stock counts. My boys finally agreed with what they want and off to the movie. Then I had to put up with kids way too young to even be there, that just kept on screaming and crying.

In relation to the movie, it is another great flick from the same “Cars” team.

What can I say, the movie just got me thinking about GRIT. In the movie, Dusty Crophopper is a crop duster who wants to be a racer. Everyone tells him that he is crazy, a dreamer and that he should be just a normal crop duster. In the end, the good old crop duster just persevered.

What I got out of the movie is that you can’t tell people what to do. Everyone has to find out for themselves. Life is about experience. Just like Bon Scott (RIP) said in “Long Way To The Top (If You Want To Rock N Roll)”, it’s a long ride that we all have to take. We have to find our own way. Every classic album that we have come to love, never came out as a debut album.

“Dr Feelgood” from Motley Crue came out in 1989. It is their best album. Mick Mars played a large part in the songwriting process. By 1989, he had been playing in bands for 17 years. Nikki Sixx, the other main songwriter had been playing in bands for 14 years. Life is about experience, and when that experience is translated into a song, it connects with other people who have lived that experience. Bob Rock paid his dues before he rocked the world with “Dr Feelgood” and the Black album from Metallica.

An album like “Appetite For Destruction” from Guns N Roses is an outlier, however if you read the stories about the album, the songs and the ideas of the songs were written years before.

Life is not always up. If you haven’t experienced disappointment, you haven’t taken any risks. Life is about losses, even more than victories. As Ivan Moody sings in “Lift Me Up”;

Lift me up above this
The flames and the ashes
Lift me up and help me to fly away

Lick your wounds, lift yourself back up and get back in the game. Learn from what happened. Don’t let it weigh you down. Quoting from Ivan Moody again; 

Best get out of my way
‘Cause there’s nothing to say
Is that all that you got?
Because I ain’t got all day

I won’t be broken
I won’t be tortured
I won’t be beaten down
I have the answer
I take the pressure
I turn it all around

Moody gets it. People see him as a winner, however he is like us. He makes mistakes, he falls down and he picks himself up again to fight another day.

Finally, in relation to the cinema experience, in this day and age, most people have decent sized TV’s with wi-fi connections and surround sound systems. It is an untapped market. Movie Studio’s should be releasing the movie to us, the same day it hit’s the cinemas. Once the movie is out, it is out. I would have been happy to pay $20 to watch it at home via a 24 hour stream. 

However the movie studios would still like to scream PIRACY instead of servicing it’s customers.

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A to Z of Making It, Music, My Stories

It’s A Long Way To The Top (If You Don’t Have The Grit To Rock N Roll)

I just finished reading a “Wall Street Journal” article that had a section about Angela Lee Duckworth, about how “GRIT TRUMPS TALENT” and the GRIT scale that she designed.

Grit means the passion and perseverance for long-term goals. In other words, the grittiest person will end up achieving much more than the talented person who doesn’t exhibit any grit. The career of an aritst is all about the taking risks, putting it all on the line and on occasion experiencing defeat. Add to that mix, “GRIT”.

So in every facet of our lives we will face a person that has super talent and grit. We will face a person who possess some talent, but a lot of grit. Finally, we will face a person who has no talent and no grit.

When I think of GRIT, I think of Mick Mars and Twisted Sister.

Starting off with Mick Mars.

Was he supremely talented? No.

Did he have the GRIT? Hell yeah.

Just think about it for a moment. Mick Mars started off doing the band circuit around 1971 and it was 11 years later when Motley Crue got picked up Elektra. Then came the shred era with the release of Yngwie Malmsteen’s “Rising Force” in 1983 and poor old Mick Mars was blasted by the new guitar fans of the movement.

He was too sloppy, he was too old, he was too slow, he wasn’t technical enough and it just went on and on. The last laugh is being had by Mick Mars. He is still around. Regardless of what you think about Motley Crue, or the band members within, one thing they do have is GRIT.

Let’s look at Twisted Sister, the best bar band doing the tri-state scene. For Jay Jay French, it was a long way to the top. He started off Twisted Sister in 1972. Dee Snider joined in 1976. The band came to world-wide attention in 1983, with the release of “You Can’t Stop Rock N Roll” and the follow-up “Stay Hungry” in 1984.

Was Twisted Sister the most talented heavy metal band doing the rounds at this time? Of course not.

Did Twisted Sister have the grit to make it? Hell Yeah.

One could argue that the band ceased to be in 1987, so what happened to the GRIT? It lived on with Dee Snider. Regardless of the success of his post Twisted Sister bands, Dee Snider continued to battle it out. He never gave up.

Looking at some other artists, I immediately think of Vito Bratta from White Lion.

Vito Bratta is a favourite of mine and a massive influence. He is a supremely talented guitarist and songwriter, however with his exile from the music business since 1992, it looks like he just didn’t have the GRIT.

Mike Tramp on the other hand, has the GRIT (Freaks Of Nature, a new version of White Lion, plus a tonne of solo releases), but without Vito, he doesn’t have the talent in the compositions.

Jake E. Lee is another favourite of mine that has sort of disappeared from the public conversation. A very talented musician, who got the boot from Ozzy Osbourne because he couldn’t agree with Sharon Osbourne over the publishing rights of Ozzy’s music. So he goes on to form Badlands with Ray Gillen (RIP) and they release two excellent albums before calling it a day with ego tantrums and arguments.

Is Jake E. Lee talented? Of course

Does he have any GRIT? I am going to answer YES on this one. Since the end of Badlands, Jake E Lee has gone on to appear on a lot of tribute albums, along with a few solo releases and a couple of projects that he demoed songs with. The bottom line is, he never really stopped creating.

Currently, he is recording songs for a new project called Jake E. Lee’s Red Dragon Cartel.

To finish off, the immortal words of Bon Scott (RIP) from AC/DC;

Gettin’ had
Gettin’ took
I tell you folks
It’s harder than it looks

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A to Z of Making It, Music, My Stories

New Music Releases vs Maintenance Music Releases

Looking at the recent spate of releases from bands that I like, I am asking the question;

When did new music change from being about new and original music to a maintenance model of new music?

Five Finger Death Punch’s new album “The Wrong Side Of Heaven Vol. 1” is “American Capitalist” Part 2. So I am assuming that volume 2 of “The Wrong Side Of Heaven”, will be “American Capitalist” Part 3.

In order to define what I mean by new, I will use Metallica as an example.

Metallica released “Kill Em All” in 1983, which paid homage to the “New Wave Of British Metal” movement with the tempo’s increased to 200 beats per minute. It was new, and there was a technical element to it. It spawned a thousand imitators.

In 1984, they released “Ride The Lightning”. It wasn’t the same as “Kill Em All”. It was vastly different musically and lyrically and it was new. The people responded and Metallica went into refining the “Ride The Lightning” model with great success.

“Master Of Puppets” is a very similar sounding album and the track listing mirrors “Ride The Lightning”. The difference between the albums was the songs. Metallica improved as songwriters. The people responded even more. Then came the technical masterpiece of “..And Justice For All”. Again, the structure of the album was built around the “Ride The Lightning” model. However, even though it was a new album, it was still released under the maintenance model built around “Ride The Lightning”.

Then in 1991, they pressed the reset switch and released “Metallica”. It was back to the new and the people responded in the twenty millions. The “Load” and “ReLoad” albums that followed fell into the Maintenance model of releases that followed the format of the mega successful “Metallica Black” album.

Then in 2003, they pressed the reset switch again and released “St Anger”. It was back to something different. Regardless of what others thought of it, it was a gutsy move to release an album that sounded like that, along with chaotic song structures.

Then in 2008, they pressed the reset switch one more time and delivered a new album rooted in the old. They had taken the best things from the “Ride The Lightning” model and the “Metallica Black” model to deliver “Death Magnetic”.

All bands encompass these transitions.

Let’s look at Dream Theater.

In 1988, they released “When Dream and Day Unite”. It was new, taking influence from the metal bands at the time and merging those influences with progressive elements.

In 1992, they released “Images and Words”. It was new again. They didn’t go and re-write “When Dream And Day Unite”. The people responded and the album was a success.

In 1994, they released “Awake”. This album formed part of their maintenance. A good album, however you can tell they tried to rewrite “Images and Words.” The people didn’t respond to this album as they did to “Images and Words.”

Then in 1997, they released “Falling Into Infinity”. This was a new album as it moved the band into a more mainstream progressive sound. Although it had progressive elements from all previous releases, the band was pushed to enter this direction. Again, it didn’t meet the expectations of the record label and it also caused division amongst band members.

In 1999, they pressed the reset switch and released a career defining album in “Scenes From A Memory”. People responded again to the band. It was a new album in every sense.

So in 2001, they went into part new and part maintenance mode. “Six Degrees Of Inner Turbulence” kept with the concept theme on CD 2. CD 1 was all new tracks that showcased a very metallic element of the band as well as a very Tool style progressive element. Of course by 2001, Tool were huge all over the world.

Then in 2003, they pressed the reset button again and came out with the best progressive metal album in “Train Of Thought”. Any die hard metaller that wasn’t sure about the band, committed to them with this release. People responded as well, as metalcore was also on the rise and those young kids were looking for other forms of heavy music.

So in 2005, instead of re-doing “Train Of Thought”, they went into a part new / part maintenance model again with “Octavarium.” A notable influence this time around was Muse, who by 2004, were huge all over the world.

With the change of record labels, “Systematic Chaos” saw the band return to the metallic elements of “Train Of Thought” in 2007 with great success.

2009 saw “Black Clouds and Silver Linings” which encompassed everything that Dream Theater is in six tracks. It was New and it set a standard.

2011 saw “A Dramatic Turn Of Events”, the first album to not feature Mike Portnoy, who wanted the band to take a 5 year break and when the band said no, he departed. This album following the maintenance model of “Black Clouds and Silver Linings” and “Images And Words.”

2013 saw the release of “Dream Theater.” It has three songs that really stand out in “Illumination Theory”, “The Bigger Picture” and “The Looking Glass”. In the end, this is Dream Theater trying to create something new, however it is another maintenance album.

When you put these bands against the hundreds of millions of other musicians all making music, how does it all stack up.

There is a lot of great music out there that hasn’t been heard. There is a lot of good, a lot of okay and a lot of crap music as well.

With so much music being made every day and released every day, it is impossible for everyone to listen to it all. So when the label bands do end up releasing music, they need to make sure they captivate us to stick around, otherwise we just move on, trying to find something else in the meantime. Some other new niche. That is the new music business.

When an artist has an audience they need to be thankful for that audience. They need to show some respect towards that audience. The label bands have a head start, however if they turnover too many maintenance style of releases compared to something new and refreshing, the audience will move on.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Content Rockundrum or The Content Metalundrum – Finding an audience for your content.

I just finished reading an article called “The Content Conundrum: How to get people to view what you create”, that was published on the website, Smartcompany.com.au

Of course it got me thinking about rock and metal music and artists.

FACT – It’s getting easier to get content out in the world for musicians. iTunes, CDBaby, Soundcloud, Tumblr, Facebook, iTunes, Google Play, Spotify, Instagram, website, WordPress and many more. Due to this ease, the web is saturated with content.

As the article alludes, “the challenge is no longer how to publish content, it’s how to find an audience for it.”

FACT: There is so much competition, how does an artist stand out and compete for someone’s time. Back in the glory day of the recording industry, the record labels would be competing for the listener’s dollar. Now it is record labels and artists themselves competing for the listener’s time, attention and maybe their dollar.

For example, it’s funny how a lot of bands or artists don’t think about uniqueness and branding when it comes to deciding what band name or artist name they should go forward with. I was listening to a melodic rock band called “Rain” today. I wanted to know more about the band, so I Googled the words “Rain band.” Of course I knew that the term “Rain” would bring back everything to do with actual rain. To my amusement, the term “Rain band” also brought back everything to do with the weather term “rainbands”. Do you get where I am getting with this? Other bands I listened to today are called “Prime Circle”, “The Black Rain”, “Redline” and “Vaudeville.” Google these band names and tell me if you get the bands website or Facebook page as the first search result.

Motley Crew is not unique, Motley Crue however is.

Metallica is unique. Metal Britannica is not.

Megadeth is unique. Mega Death is not.

Aerosmith is unique. Aeroplane is not.

Coheed and Cambria is unique. That’s it.

Judas Priest is unique.

Queensryche is unique.

Pink Floyd is unique.

Twisted Sister is unique.

Volbeat is unique.

Dream Theater is unique, however Dream Theatre is not unique. Get the difference one little letter change has achieved.

Every artist should aim to have their name to come up as search item result number 1 in Google. If I type in “Tool” in Google, I get 6 returns for the band Tool and 4 returns for other forms of tools, like Tax Tools, Definition of Tool and so forth.

If I type in “Rush” in Google, I only get 2 returns for the band Rush and that is because they have a history in Google’s “SEO” algorithm. I guarantee you, that if a new band called Rush came out on the scene today, there web presence would be lost as the name is generic.

What are you doing different compared to what all the other artists are doing? By using the phrase that you are “putting your heart and soul into the music”, just doesn’t cut it these days. What reasons are you giving for the fans to connect with you and for the fans to buy from you?

If you want to be a millionaire by playing Djent music, then you are dreaming. It will not happen. You could have a career in music, however you will not be rolling in the cash. If cash is the reason why you got into the music industry, then get out right now. There is more money to be made in banking and the technology sector.

Which area or space are you trying to occupy with your music?

Remember the movie Highlander, “there can be only one.” Look at technology. Facebook is unrivalled at the moment. Sure there are other little players on the scene, however all the social media fame goes to Facebook. Amazon has the online shopping experience cornered. Google has the search area cornered. Apple did have the innovation market cornered, however they stopped innovating and Samsung is rising up to take the crown. Blackberry is dead as they refused to see that the future lays in apps. One will become dominant and the other will fall.

Music is the same. Sure, we all have our little niche bands that we love, however there is always one band that rises to conquer all.

Metallica have no challengers at the moment for the Thrash, Rock and Metal crown. Of course, I still love Slipknot, Stone Sour, Machine Head, Megadeth, Slayer, Trivium, Killswitch Engage and so on, however none of those bands can rival the juggernaut that is Metallica.

Avenged Sevenfold and Five Finger Death Punch are fighting it off to be the current conqueror of the Modern Metal movement. Of course, other bands exist in this era that fans also like.

Killswitch Engage are the kings of the metalcore movement in the U.S. Of course there are a thousand wannabes however, Killswitch remain unchallenged.

Dream Theater are the undisputed kings of progressive rock and metal.

Coheed and Cambria are kings of their comics and sci-fi world and they get a fair amount of crossover fans.

If any artist looks back at the careers of the bands/artists that influence them they would see that those artists didn’t release the same content as their competitors.

Metallica in 1991 released an album vastly different to what the other thrash bands released in 1991. They are still selling copies of that album, while all the other releases from their competitors have no traction today.

Motley Crue released a sleazy heavy classic rock album with “Dr Feelgood” in 1989, a far cry from the glam rock and pop metal/rock releases that the other competing bands released.

Guns N Roses released a very heavy blues rock album with “Appetite For Destruction” in 1987 and they stood out from the pack. Axl Rose is still doing victory laps on this album.

Dream Theater released “Images And Words” in 1992, which was totally different to the hard rock releases of the day. When compared to the new wave of Seattle sounds coming through, “Images and Words” was a total outlier.

The blog states that “Content should be influenced by a blend of audience needs, brand positioning and values, and corporate and communication objectives – and these are likely to be unique to your business and enable you to find a unique voice.”

The way I view the above comment is as follows;

I call it “The Led Zeppelin Fix.” When you have one of the largest bands in the history of music call it a day in 1980, what are all the hard rock fans of the band going to do. “Zebra” took in a decent cut, however it wasn’t until “Whitesnake” released their self-titled album in 1987 and “Kingdom Com”e released their self-titled in 1988 that fans of Led Zeppelin had their “Led Zeppelin fix”.

When a novice listener hears the albums mentioned above for the first time they will never notice the obvious influences. Kids these days do not know enough about the history of rock and metal music, in order to make the comparisons. They are too busy trying things out.

This is what Dream Theater is trying to do with their new album. They are trying to make it a great reference point for any new fans hearing the band for the first time. Time will tell if they have succeeded.

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A to Z of Making It, Influenced, Music, My Stories, Piracy

Metal and Rock Quotes That Will Change The Way Artists Think

There is a post over at Music Think Tank called “12 Powerful Quotes That Could Change The Way You’re Promoting Your Music” that was written Lukas Camenzind.

You can read the quotes in the link. All the quotes are great.

Here are 10 of my favorite quotes that have the potential to change the way artists think (with a rock and metal flavor):

#1

“Unless you find another way of making money besides controlling copying, you will not last in the digital age.” – Ram Samudrala (in an article on the first “MP3 Summit” that appeared in the July 18, 1998 issue of Billboard.)

This quote forms part of a speech that was directed at the Record Labels in 1998. 15 years ago. The labels ignored the advice and went to war in 1999 against Napster and innovation.

Do you think they won? If anything they failed the artists that they claim to serve.

#2

“Some people get into this business for the attention, they want the babes or the money or the Porsche, but when we first got together we didn’t know that this was going to become a business. We were just friends who wanted to jam.” – Chris DeGarmo (Queensryche founder, ex guitarist and main songwriter)

Be in it for the right reasons.

#3

“Our web site is extremely interactive right now. We worked very hard on it in order to make it very fan orientated. There is so much stuff that you can do on our web site. We want to talk to fans. We want video blogs. Sell streams on there. You can talk to us personally.” – Brent Smith (Vocalist, Shinedown)

Your fans are your everything. Treat them with the respect they deserve. They are the only ones you are accountable too. Not managers, agents, labels or the press.

#4

“We owe everything we have to those of you that follow us and give us your love and devotion.” – Brent Walsh (I The Mighty band)

This is from a newer band in the scene. They get it. Fans are the only people bands and artist have to answer.

#5

“When I started, I decided to devote my life to it and not get sidetracked by all the other bullshit life has to offer.” – Cliff Burton (RIP) Bassist

There is no plan B for musicians. There is no safety net. Are you ready to fly?

#6

“The hell with the rules. If it sounds right, then it is.” – Eddie Van Halen

Songs don’t have to be Verse – Pre – Chorus. You don’t need to have the same verse riff each time the verse is played. Let your ears guide you. Those bands that have had a long career broke the rules.

#7

“One must feel strongly to make others feel strongly”
Paganini

If you don’t believe in what you are doing, how will others believe in you.

#8

“We view making it like it’s a finish line. It’s not. You never know what it’s going to be. You never know if you need to keep climbing or it’s a sheer drop down the other side. Sometimes it’s a plateau. Few of us have the Ozzy, Clapton, Billy Joel, Elton John careers, that go on for a lifetime. Most of ’em are a few years and thank you, you’re done.” Dee Snider, Vocalist, Twisted Sister

Making it is the start of the chase. That is when you need to keep on climbing in order to stay at the top. Vito Bratta struggled with this. Dee Snider struggled with it.

#9

“A band is a dysfunctional family. A brotherhood, a family business, and a renaissance-era-court. You’re room-mates in studio-apartment-on-wheels for years-at-a-time, 24-hours-a-day. Plus you’re in the pressure cooker of the spotlight, every move analyzed, read into, or attacked. Everybody wants something from you, everybody wants to be your friend, everybody loves you, everybody can do so-much-better-for-you-than-the-people-you-have-now. Some people try and turn you against each other, and everyone wants to take credit for your success.” – Robb Flynn (Machine Head)

The music industry is tough. Are you ready for it? Your best friend in the band will become your enemy, especially if you are the main songwriter.

#10

“To this day I don’t have a guitar idol. I have people who are my favorites.”– Randy Rhoads (RIP) Guitarist

Be influenced. Progress is derivative.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

The Music Industry Is A Competitive Marketplace. Just ask “Burning Yesterday”.

I have had some music laying around that I earmarked once upon a time for a re-listen in a proper way. Proper to me in this day and age means headphones.

Burning Yesterday is the first band and their album from 2009, “We Create Monsters Not Machines.” Burning Yesterday is based in Nashville. The sound is polished and for an independent band, they sure sound like a major label act. All the songs are pretty solid.

If you like bands like Red, Papa Roach, Breaking Benjamin, Skillet and Disciple then you would rate this album very highly. If you don’t mind those bands, then you will not mind this album. If you don’t like those bands, then you will not like this album.

From all the bashing that the album format has gotten, one thing I do like are the connections. For example, on this album Robert Venable was the producer. For those that do not know, Robert Venable has worked on the following albums;

  • Megadeth – The System Has Failed
  • Spoken – Illusion
  • Love and Death – Between Here & Lost
  • Disciple – Horseshoes And Handgrenades
  • Disciple – O God Save Us All
  • Seventh Day Slumber – Love and Worship
  • Seventh Day Slumber – Anthem Of Angels

A point of interest is that in their electronic bio, it states the following;
“We Create Monsters Not Machines” was produced by Travis Wyrick (P.O.D., Disciple, Pillar, Since October, 10 Years).”

CD Baby also states the above comments, while Allmusic and Wikipedia has the producer as Robert Venable. My interpretation is that Travis Wyrick was used in a songwriter/executive producer role, while the actual album was produced by Robert Venable.

So if the album is good (and it is that good that it made my Top 20 for the year) why didn’t it set the world on fire? The answer is simple. COMPETITION IN THE MARKETPLACE and TIME.

2009 was a tough year for any new artist releasing music. Actually every year is a tough year for any new band. For the fan base that Burning Yesterday is trying to appeal to, they had to compete against the following bands and their releases for that year;

  • Red – Innocence and Instinct
  • Pillar – Confessions
  • Breaking Benjamin – Dear Agony
  • Casting Crowns – Until The Whole World Hears
  • Thirty Seconds To Mars – This Is War
  • Seether – Finding Beauty In Negative Spaces
  • Daughtry – Leave This Town
  • Stryper – Murder By Pride
  • Chevelle – SciFi Crimes
  • Veer Union – Against The Grain
  • Adelitas Way – Adelitas Way
  • Three Days Grace – Life Starts Now
  • Skillet – Awake
  • Madina Lake – Attics To Eden
  • Halestorm – Halestorm
  • Thousand Foot Krutch – Welcome To The Masquerade
  • Smile Empty Soul – Consciousness
  • Decyfer Down – Crash Love
  • Ten Second Epic – Hometown
  • Cavo – Bright Nights, Dark Days
  • Papa Roach – Metamorphosis
  • Muse – The Resistance
  • Burn Halo – Burn Halo

The thing is I could go on forever about similar sounding bands and styles that had reasonably good albums released in 2009. For any artist that is starting out, piracy should not be their biggest concern. Their biggest concern should be competition. How do they compete in the market place in this day and age. Piracy should be used as a metric of demand.

So Burning Yesterday spend their time and money on getting a good production team and recording an album of good tunes. They actually entered the studio with producer Travis Wyrick in 2007. The album came out at the start of 2009. So they release it into a market place, that is saturated with hundreds of new releases on a daily basis. Apart from the core audience who are aware of the band, it doesn’t spread.

My view has always been the same. Musicians are entrepreneurs. They are people who organize and operate a business, taking on the financial risk to do so. They have to give people a reason to buy their product against all the other competing products. The Michael Jackson superstar business model created by the record labels in the early Eighties is dead and buried. It is never coming back. Different superstars will rise within different genres and communities, however they are the ones that will need to create the buzz.

The days of record labels breaking really great bands to the public are over. It is the bands that need to break themselves. Sure, Record Labels can be useful as distribution agents, however the final marketing starts and ends with the band.

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A to Z of Making It, Music, My Stories, Stupidity

Cervello – A Great Band That Is No More. Find Out What They Could Have Done Different.

I heard Cervello’s debut album today. Released in 2011. And it’s good. Really good.

So I did what everyone does, I went looking for more. And that’s where it all fell apart.

I typed “Cervello” into Google and landed on a progressive Italian band from the ‘70s. Wrong decade. Wrong band. Wrong everything.

Strike one.

Then I went digging. Facebook. Twitter. Scraps of information. Half a story. No clear signal.

Strike two.

By the time I figured out who they actually were, I’d already done more work than most listeners ever will.

And that’s the game now. If it’s hard to find you, you don’t exist.

Here’s the brutal truth: Cervello didn’t fail because of the music. They failed because of everything around the music.

No real website. No consistent presence. No strategy. No signal that anyone was steering the ship.

Just a band shouting into the void and hoping someone shouted back.

No one did. Look at the engagement. Posts with 3 likes. 6 likes. No comments. That’s not bad luck. That’s feedback.

The market was talking. They just weren’t listening.

And then there’s the big one. They made an album. Ten songs. Full release. The traditional play.

But here’s the problem, by 2011, the world had already changed.

This was a singles economy. Attention comes in fragments. Discovery comes in moments. Fans are built track by track, not album by album.

Gotye built a career off one song. One moment. One entry point. Cervello dropped everything at once… to no one.

And look at the competition they were up against. Machine Head. Dream Theater. Five Finger Death Punch. Trivium. In Flames

These bands weren’t just releasing music. They were occupying space. Constantly.

Cervello weren’t even on the map.

Then in 2013, it was over. A Facebook post. A quiet goodbye.

“Internal problems.”

That’s how it ends now. Not with a bang, but with a post no one sees.

Here’s the part that stings. They had connections.

Max Martin. John 5.

That should have been leverage. Attention. A story to tell. But even that went nowhere.

So what went wrong?

No discoverability. No consistency. No strategy. No patience. And maybe the biggest one:

No understanding that music isn’t a product anymore. It’s a service.

You don’t release and disappear. You show up. Again and again. You build something that compounds.

Because here’s the uncomfortable truth: The modern music game doesn’t reward the best song.

It rewards the artist who stays in the game long enough for the best song to be heard.

Cervello didn’t lose because they weren’t good enough. They lost because they disappeared.

And in this era… disappearing is the only unforgivable mistake.

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