Music

Black – Some Songs Just Cannot Be Covered

I had a pretty crazy 36 hours that involved a three-hour drive (with toilet stops and breakfast stops) to Canberra, the Australian National Museum, some shopping, dinner and then the next morning, we took in Questacon, some more shopping and another three-hour drive home (this time I made sure that I laid down the law on the toilet breaks).

I have three boys, aged 8, 7 and 2. I love em to death, but they drive me mad. Especially on holidays. For example, today, we had breakfast at the hotel. My eldest and me were the last ones to leave and from the looks of it, he looked pretty full. So we go back to the room and we start packing. I open the fridge to grab the few items we had in there and he asks me, “Can I have a coke?”

I am thinking to myself “WTF”. Didn’t he just tell me, two minutes ago that he is so full he cannot breathe. Now he wants to drink a bottle of coke and it’s not even 10am. I turn to look at him, with an upset angry face and reply a stern, “NO”. I hate doing that, however I am seeing that the kids have no self-control when it comes to soft drink.

Quick getaway’s are stressful. I don’t even call them getaways. I call them stressaways. Sometimes going back to work is more of a holiday than the actual holiday. Especially when kids are involved, however I wouldn’t even dream of going somewhere without them. The room we stayed in at the Grand Mercure had two levels. I don’t know what the hell my wife and I were thinking when we booked the room. For the short time that we actually stayed in the room, all we did was walk the 2 year old up and down the freaking stairs. Then towards the end of the stay, he started screaming the room down to go solo on the stairs. Fun and games. Fun and games.

So in all of the craziness of today, I had a small window, a small opportunity, a small chance to read some emails and one of them was an email from YouTube, telling me that the song “Black” is up for viewing from the Smith and Myers acoustic project.

For those that don’t know, Brent Smith and Zach Myers are from Shinedown. In order to pass time between albums, the band asked fans to vote and recommend songs that they would like to see the guys cover. The final agreed list was finalised and in April 2013, Smith and Myers went in and recorded the final ten songs acoustically.

We are finally seeing the songs starting to filter through on YouTube. What a 9 month build up to the release? Bon Jovi, Phil Collins, Pearl Jam and Adele didn’t approve the YouTube releases because that meant that Smith and Myers are effectively giving the performances away. For the original artist (or whoever owns the rights at this point in time), this means no income.

So the original 10 song release is down to six for the time being. “Acoustic Sessions” will be released digitally on Jan. 28, and the list of songs are as follows;

“London Calling” by the Clash
“Sitting on the Dock of the Bay” by Otis Redding
“Nothing Else Matters” by Metallic
“She Talks to Angels” by The Black Crowes
“Runaway Train” by Soul Asylum
“Blue On Black” by Kenny Wayne Shephard

The other 4 songs that will be released at another time are;
“Black” by Pearl Jam
“Wanted Dead Or Alive” by Bob Jovi
“In The Air Tonight” by Phil Collins
“Someone Like You” by Adele

So I was very surprised to see the email that “Black” from Pearl Jam was up. Thinking that it was a mistake and that the song would get taken down, I suddenly made sure I found some time on my holiday to check it out.

First, let me tell you a story about Pearl Jam and “Black”. I really didn’t like “Even Flow” or “Alive” when they hit the air waves back in 1991. They just didn’t connect with me at that point in time. In addition, I was really anti-grunge because all of the rock bands that I was into started to disappear. So I was staying loyal to my team. The hard rock team.

Then in 1993, I saw an live performance of the band doing “Jeremy” going into “Rockin In The Free World” with Neil Young at the MTV Awards and I was suddenly interested. Loyalty to hard/glam rock was still strong, however in the end I am a fan of music and if there is great music to hear from other genre’s I will dig deep and hear it. So I asked a previous hard rock friend of mine who switched to the grunge side to copy the album onto a cassette for me.

Oh, the shame of admitting defeat. My mate made sure that he dug in the hooks, while twisting the knife. On my way home, I pressed play on the Sony Walkman and there it was, hidden away at track 5. “Black” had entered my life. “Her legs spread out before me”. What a hard rock lyric, however it doesn’t sound cliche or derivative of the hard rock genre. It is original and fresh.

By the time “Black” finished, I wanted to hear the whole song again, just to hear that unbelievable outro this time around. And when it finished for the second time, I rewinded the tape again and heard it again. I did that non stop for about two weeks, until the tape got tangled up (or chewed up – the people that had tapes would totally understand what I mean by this) and then I was off to the record shop to purchase the CD. I paid $27, just to hear the song “Black” over and over again, almost 2 years after it was released.

“Black” was the car that put me on the road to Seattle.

So now I am listening to the Brent Smith and Zach Myers cover of that song. It takes a lot of guts taking on a song that was a hit, however it was never released as an official single. The fans made this song go viral back in the early nineties, by spamming radio stations to play it and since the Billboard charts have some funny connection with radio plays, the song hit number 3 on the Billboard Rock Charts, beating out songs that had actual single sales on the board.

So Smith and Myers have shown a lot of guts taking on a song that has over 50 million YouTube views from all the various channels that host it. One channel from Nothingman54 has the song at 33,717,347 views.

Aaron Lewis from Staind has also taken the song on. He slowed it down a little bit and his version would have been a definite keeper if the ad lib Eddie Vedder outro was nailed. Again it was a good version, but the pure raw emotion that the original version invokes is not achieved.

For Brent Smith to cover the song and to do it justice he needed to have lived the song before covering it. I always say that some songs cannot be covered. And I have always said that Pearl Jam’s “Black” is such a song.

While the Smith and Myers version is good, it leaves me feeling a bit empty. Maybe I expected a lot more. Maybe they should have included a piano into their acoustic version, as the piano is an integral part of the song. Maybe Brent should have strummed some chords while Myers took the song on in the outro with the piano that wasn’t there.

I really really like Shinedown, so to be critical of Brent Smith (who to me is Shinedown) is painful. I actually went back to hear the original Pearl Jam version after this. Spotify has the “Ten Redux” album up and I was transported back to the same day in 1993, pressing repeat over and over again to hear the song. Then I went to the 2004 remixed version that appeared on “rearview mirror” and set it to repeat.

So even though the Smith and Myers version didn’t connect with me, they did make me go back and listen to the original version, over and over and over again. And that is the power of music. Du Du Duu D Du Du Duu

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Content Rockundrum or The Content Metalundrum – Finding an audience for your content.

I just finished reading an article called “The Content Conundrum: How to get people to view what you create”, that was published on the website, Smartcompany.com.au

Of course it got me thinking about rock and metal music and artists.

FACT – It’s getting easier to get content out in the world for musicians. iTunes, CDBaby, Soundcloud, Tumblr, Facebook, iTunes, Google Play, Spotify, Instagram, website, WordPress and many more. Due to this ease, the web is saturated with content.

As the article alludes, “the challenge is no longer how to publish content, it’s how to find an audience for it.”

FACT: There is so much competition, how does an artist stand out and compete for someone’s time. Back in the glory day of the recording industry, the record labels would be competing for the listener’s dollar. Now it is record labels and artists themselves competing for the listener’s time, attention and maybe their dollar.

For example, it’s funny how a lot of bands or artists don’t think about uniqueness and branding when it comes to deciding what band name or artist name they should go forward with. I was listening to a melodic rock band called “Rain” today. I wanted to know more about the band, so I Googled the words “Rain band.” Of course I knew that the term “Rain” would bring back everything to do with actual rain. To my amusement, the term “Rain band” also brought back everything to do with the weather term “rainbands”. Do you get where I am getting with this? Other bands I listened to today are called “Prime Circle”, “The Black Rain”, “Redline” and “Vaudeville.” Google these band names and tell me if you get the bands website or Facebook page as the first search result.

Motley Crew is not unique, Motley Crue however is.

Metallica is unique. Metal Britannica is not.

Megadeth is unique. Mega Death is not.

Aerosmith is unique. Aeroplane is not.

Coheed and Cambria is unique. That’s it.

Judas Priest is unique.

Queensryche is unique.

Pink Floyd is unique.

Twisted Sister is unique.

Volbeat is unique.

Dream Theater is unique, however Dream Theatre is not unique. Get the difference one little letter change has achieved.

Every artist should aim to have their name to come up as search item result number 1 in Google. If I type in “Tool” in Google, I get 6 returns for the band Tool and 4 returns for other forms of tools, like Tax Tools, Definition of Tool and so forth.

If I type in “Rush” in Google, I only get 2 returns for the band Rush and that is because they have a history in Google’s “SEO” algorithm. I guarantee you, that if a new band called Rush came out on the scene today, there web presence would be lost as the name is generic.

What are you doing different compared to what all the other artists are doing? By using the phrase that you are “putting your heart and soul into the music”, just doesn’t cut it these days. What reasons are you giving for the fans to connect with you and for the fans to buy from you?

If you want to be a millionaire by playing Djent music, then you are dreaming. It will not happen. You could have a career in music, however you will not be rolling in the cash. If cash is the reason why you got into the music industry, then get out right now. There is more money to be made in banking and the technology sector.

Which area or space are you trying to occupy with your music?

Remember the movie Highlander, “there can be only one.” Look at technology. Facebook is unrivalled at the moment. Sure there are other little players on the scene, however all the social media fame goes to Facebook. Amazon has the online shopping experience cornered. Google has the search area cornered. Apple did have the innovation market cornered, however they stopped innovating and Samsung is rising up to take the crown. Blackberry is dead as they refused to see that the future lays in apps. One will become dominant and the other will fall.

Music is the same. Sure, we all have our little niche bands that we love, however there is always one band that rises to conquer all.

Metallica have no challengers at the moment for the Thrash, Rock and Metal crown. Of course, I still love Slipknot, Stone Sour, Machine Head, Megadeth, Slayer, Trivium, Killswitch Engage and so on, however none of those bands can rival the juggernaut that is Metallica.

Avenged Sevenfold and Five Finger Death Punch are fighting it off to be the current conqueror of the Modern Metal movement. Of course, other bands exist in this era that fans also like.

Killswitch Engage are the kings of the metalcore movement in the U.S. Of course there are a thousand wannabes however, Killswitch remain unchallenged.

Dream Theater are the undisputed kings of progressive rock and metal.

Coheed and Cambria are kings of their comics and sci-fi world and they get a fair amount of crossover fans.

If any artist looks back at the careers of the bands/artists that influence them they would see that those artists didn’t release the same content as their competitors.

Metallica in 1991 released an album vastly different to what the other thrash bands released in 1991. They are still selling copies of that album, while all the other releases from their competitors have no traction today.

Motley Crue released a sleazy heavy classic rock album with “Dr Feelgood” in 1989, a far cry from the glam rock and pop metal/rock releases that the other competing bands released.

Guns N Roses released a very heavy blues rock album with “Appetite For Destruction” in 1987 and they stood out from the pack. Axl Rose is still doing victory laps on this album.

Dream Theater released “Images And Words” in 1992, which was totally different to the hard rock releases of the day. When compared to the new wave of Seattle sounds coming through, “Images and Words” was a total outlier.

The blog states that “Content should be influenced by a blend of audience needs, brand positioning and values, and corporate and communication objectives – and these are likely to be unique to your business and enable you to find a unique voice.”

The way I view the above comment is as follows;

I call it “The Led Zeppelin Fix.” When you have one of the largest bands in the history of music call it a day in 1980, what are all the hard rock fans of the band going to do. “Zebra” took in a decent cut, however it wasn’t until “Whitesnake” released their self-titled album in 1987 and “Kingdom Com”e released their self-titled in 1988 that fans of Led Zeppelin had their “Led Zeppelin fix”.

When a novice listener hears the albums mentioned above for the first time they will never notice the obvious influences. Kids these days do not know enough about the history of rock and metal music, in order to make the comparisons. They are too busy trying things out.

This is what Dream Theater is trying to do with their new album. They are trying to make it a great reference point for any new fans hearing the band for the first time. Time will tell if they have succeeded.

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