The whole world revolves around someone selling something.
At the most basic level, if you are working a normal 9 to 5 job, then you are selling your time each day so that you get a wage.
If you are a car manufacturer you are selling a vehicle. In order to sell that vehicle, the manufacturer needs to a lot of pieces to come together. They need people to create the vehicles, first in drawings/design and then in assembly. Before they even get to the assembly stage they need people to manufacture parts for the vehicles. All of the people involved in the process have sold their time for a wage. The company has paid that wage, which they forecast they will cover by the sales of their vehicles.
So what if the vehicles do not sell due to LOWER PRICES and COMPETITION in the world market places. What if the vehicles don’t sell because owning a motor vehicle is not seen as a rite of passage any more by the younger generation. Instead of having a hit car they have a dud.
Let’s use that analogy for a musician.
You are a musician. In order to sell yourself, you need to do the following; Invest time in learning an instrument. Invest time in creating. Invest time in assembling the song together in a studio or your own DIY studio. In all of the time invested, you have not earned a cent. Then you end up releasing your music to the world and the following things would most probably happen;
NOTHING. With so much competition for listener’s attention the odds of your music getting heard without an established audience is VERY LOW. Maybe the songs did get heard and are just not good enough for someone to talk about them or share them.
So what is your next step?
You will either give up or you will create more art so that you can find an audience. Or if you just want to get a gig each week that pays some dollars, you will end up in a cover band.
Just say that SOMETHING happened with your release. If your music is released on a small independent label of some sort and you have a small fan base expect it to end up on P2P networks and YouTube accounts of other users. That doesn’t mean that you had your music stolen or that you have lost sales. YouTube can be monetized while P2P/YouYube views means that you have a potential fan base.
So what is your next step?
Scream piracy or create more art so that you can connect with your growing audience.
Just say that SOMETHING MORE happened. If you music is released on a large independent label and you have a decent following (like Machine Head, Dream Theater, etc.) then expect it to end up on P2p networks, cyber lockers and YouTube accounts of other users.
In this area artists are at the level where they don’t want to lose the audience they have nor the income they generate. The life cycle is album-tour.
Just say that ALOT happened. Here the scenarios and possibilities are endless.
The question that is hitting every carmaker around the world is how do they sell their vehicles (and make money in the process) to a whole new generation because the OLD way of making a car and just releasing it and expecting people to buy it is just not working anymore. Companies like General Motors have taken on board youth-brand consultants, Subaru is trying to get the emotional connection correct (whatever that means) and Ford is using social media as a way to connect with new buyers.
That same question is hitting every musicians and the recording industry around the world.
How do they sell themselves when the old way has not been working for over 15 years.
It’s about people. The human beings that are your fans. And you need to develop that connection and relationship with them. The car makers know that and they are trying. Do you know that?