A to Z of Making It, Music, My Stories, Piracy

Then And Now: Changes In Music

THEN
Music was all about achieving LIBERATION.

NOW
Music is all about the tyranny of MONEY.

THEN
Money served a purpose and it was a by-product of music

NOW
Money is the primary marker of status and success.

THEN
Music greats led the way in breaking down barriers and enhancing culture

NOW
We inhabit the world that The Beatles, Rolling Stones, Deep Purple, Jim Hendrix, Black Sabbath, Pink Floyd, Led Zeppelin, Rush, Free, Bad Company, Van Halen, Thin Lizzy, Aerosmith, Doobie Brothers, Electric Light Orchestra, Kiss, Metallica, Motley Crue, Bon Jovi and AC/DC created.

THEN
We lied about what we earned.

NOW
We still lie about what we earn as the ability to make money is seen as a primary marker of acceptance. The shame of failing financially is so great that a number of people every year commit suicide because of it.

THEN
Bands/Artists needed to be busy to make it or stay relevant.

NOW
Bands/Artists still need to be busy to make it or stay relevant. Look at George Lynch and the amount of releases since 2008. Look at Mark Tremonti or Myles Kennedy and their involvement in various projects. Avenged Sevenfold are out on the road promoting the “Hail To The King” album, working on the “Deathbat” game and an anniversary re-issue for “Waking The Fallen”.

THEN
The challenge was getting your music heard

NOW
The challenge is still about getting heard.

THEN
No one toured South and Central America.

NOW
Touring dollars are in South and Central America. If you are an established band and are not touring South/Central America, then you are leaving money on the table. M Shadows from Avenged Sevenfold summed it up nicely in a recent Loudwire interview.

THEN
Platinum selling bands/artists were told that they owed the label millions. Check out Van Halen’s story during the Van Halen II era. “We went platinum. We toured for a year, we came back, and Warner Bros. told us that we owed them $2 million,” said drummer Alex Van Halen. “And on top of that, we owed them another record,” added guitarist Eddie Van Halen. “It was the end of the year. We had three weeks to deliver another record…then boom, we went straight out on tour again. The first record took about a week, seven days to do. The second record took about three weeks.”

NOW
Platinum selling bands/artists are still told that they owe the label millions.

THEN
Bands/Artists covered songs as a career choice and made them unique. They made those cover songs their own. Van Halen did it with “You Really Got Me” and again with “You’re No Good”, which Linda Ronstadt also covered.

NOW
Bands/Artists do cover songs as a tribute to their influence.

THEN
Bands/Artists borrowed heavily from other artists and styles without the fear of being sued. It was a cultural thing. Led Zeppelin comes to mind immediately. Jake Holmes played “Dazed and Confused” at a show in 1967 when he was opening up for The Yardbirds who had Jimmy Page on guitar. “Stairway To Heaven” had its whole intro lifted from a song called “Taurus” by Spirit. Again Led Zeppelin opened for Spirit once upon a time. In both cases, the artists didn’t sue.

NOW
Borrow anything, expect a lawsuit. Kudos to Avenged Sevenfold for having the balls to do so. They borrowed heavily and in turn they created an album that works brilliant live. And that is what it is all about. In addition it is one of the best metal sellers for 2013 and it is still selling in 2014.

THEN
The Record Labels didn’t know what would succeed or what would fail. Look at Metallica. “Kill Em All” was independently financed. Look at Motely Crue. “Too Fast For Love” was independently financed. Look at Twisted Sister. “Under The Blade” came out on a small independent label. “You Can’t Stop Rock N Roll” came out on Atlantic UK. The US arm didn’t want to touch the band. It was after the imported version of “You Can’t Stop Rock N Roll” started selling like hot cakes that Atlantic US became interested.

NOW
The Record Labels still don’t know what would succeed or what would fail. Five Finger Death Punch is a big seller in the world of metal and hard rock. Their first album was financed by themselves and issued on a small subsidiary label. Volbeat was a supergroup of Death/Extreme metal bands signed to a small sub label of a larger independent label.

THEN
Music was a risk business.

NOW
Music is still a risk business.

THEN
Labels invested in a lot of projects because they didn’t know what would connect.

NOW
Labels invest in fewer projects and blame piracy because they still don’t know what will connect.

THEN
Metal and rock labels signed the act first and then they figured out how to market them and sell them.

NOW
Labels sign an act based on how they decide to market them.

THEN
Recording was expensive.

NOW
Recording is cheap.

THEN
Distribution was expensive and controlled by gatekeepers.

NOW
Distribution is cheap.

THEN
Marketing was all about radio and record shops.

NOW
It is about Spotify, YouTube, social media and virality.

THEN
Labels had executive boards/owners that were music fans.

NOW
Labels have executive boards that are actual business executives with the exception of a few.

THEN
Universality is the key to success.

NOW
We have endless niches.

THEN
The release of music was controlled.

NOW
We have plenty. We are overloaded.

THEN
The song would sell the act.

NOW
The marketing hype sells the act with the exception of a few.

THEN
Rock music was liberating the masses.

NOW
It is known as Classic rock to the masses.

THEN
Acts wanted to lead. They challenged the paradigm.

NOW
No one wants to lead.

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories, Unsung Heroes

GUN – Taking On The World

Way underrated and way under-appreciated, it’s almost criminal.

In the beginning GUN got lumped in with the hard rock/glam rock style of bands, however GUN had way more substance. Way more character.

Coming from Scotland, they didn’t conform to the LA Sunset Strip scene. The songs didn’t focus on “Cherry Pies” or “Slipped Her The Big One”. They didn’t focus on spelling Rock, ROK. They didn’t have to compete with any band in the scene for the fastest licks and biggest hair.

Instead they focused on their own brand of rock’n’roll. And their lyrical themes didn’t deal with the usual rubbish that the hard rock bands started to serve towards the end of the decade.

When the band first came together in 1987, it called itself “Phobia” and played Metallica style thrash-metal.

Eventually the style went to a melodic rock style.

And that wasn’t an easy feat to achieve. A rock band from Glasgow, Scotland in the late eighties was very rare. They were the only guitar-orientated rock band in an area dominated by synthesizer dance bands. Even Radio didn’t play rock music at that time, and the ones that did normally stuck to bands like Def Leppard, Bon Jovi, Guns N Roses, etc.

This depressing dance scene would have destroyed other rock groups, however not the members of GUN. They proved to be resilient. No one expected them to do anything with their music careers. They didn’t have the right contacts and they didn’t have any radio support.

From low expectations, GUN became leaders of the Scottish rock revival. That is what makes their debut album even more special. “Taking On The World” has got the story of “backs against the wall” attitude.

After being signed, the group was offered a chance to record in London with Mick Ralphs (Bad Company) as producer. They went in but didn’t like the completed tracks and spent more time back in Glasgow, re-recording the album again by themselves. Ballsy move that a lot of other bands would never have made.

Taking On The World

Released in 1989 on A&M Records at a time when A&M was negotiation ink on a sale deal to Polygram Records. It was a chaotic time and so far removed from business as usual. The Record Label business was going through another consolidation process as takeovers and mergers happened left, right and centre during this time.

The industry was starting to see greater profits from compact discs and since their introduction in 1983, the prominent record companies had been completely or partially acquired by large media companies vying to expand their market share.

GUN’s debut album was also released at a time when the musical landscape was chaotic and changing.

A&M in 1989 released “Louder Than Love” from Soundgarden. It also released the debut album from Extreme and in the following 12 months released “Pornograffitti”. Hard Rock band “Giant” released “Last of the Runaways” also in 1989 and on A&M. Marketing dollars in 1989 could break a band to the masses or make them go unnoticed.

Competition was also fierce amongst other bands. Skid Row released their debut album. Danger Danger and Warrant also released their debut albums. Then you had the following releases to also compete against;

After the War – Gary Moore
The Great Radio Controversy – Tesla
Alannah Myles – Alannah Myles
Sonic Temple – The Cult
…Twice Shy – Great White
The Headless Children – W.A.S.P.
Blue Murder – Blue Murder
Full Moon Fever – Tom Petty
Badlands – Badlands
Trash – Alice Cooper
The Real Thing – Faith No More
The End Of Innocence – Don Henley
Mr Big – Mr Big
Dr Feelgood – Motley Crue
Storm Front – Billy Joel
Hot In The Shade – Kiss
Slip Of The Tongue – Whitesnake
…But Seriously – Phil Collins

However, not to be deterred, GUN is the definition of resilience. You can hear the “Born To Run” lyrical influence in vocalist Mark Rankin. The “resilient, get somewhere on your own and don’t let anybody else run your life” theme.

Add to that the AC/DC meets Def Leppard hard-rock guitar of Guiliano Gizzi, and you get a feel for what GUN is trying to accomplish.

In Australia it was obvious that the label and the radio stations thought that no one would be interested in an album like this. It got no exposure whatsoever.

“Better Days”

It’s co-written by lead guitarist Guiliano Gizzi and vocalist Mark Rankin.

Read a story in the paper last night people living in fear
It’s easy saying nothing it’s easy just to watch things fall
But I was taught that there’s a time in your life
When you’ve got to stand proud
So tell me don’t you think that it’s time we put an end to it all

Things could be heaven but this feels like hell
So hold your head high cos you know I’d die
For better days

It’s easy to keep our mouths shut. Less involvement in situations equals less complications.

However, ignorance is never bliss. Eventually someone will have to deal with the situation.

Look at all the Copyright and piracy issues today. The public didn’t really care about what laws got passed or if terms got extended. However, when the Copyright extremists started pushing for laws like SOPA and PIPA and it involved peoples’ freedoms, internet access and privacy, something amazing happened.

PEOPLE GOT TOGETHER ON-LINE AND STOOD PROUD, PREPARED TO FIGHT FOR BETTER DAYS.

“Feelin Within”

It’s got this Michael Hutchence vocal style.

What’s lost, nothing’s gained
Eye to eye in the city rain
I’m fighting in a war I can never ever win
The pain that pleasure brings leaves you cold, skin on skin

Ain’t that the truth. We knew about love from music. It is a love song, however it steered away from the normal hard/glam rock cliches.

“Taking On The World”

You’re holding out your hand, are you falling?
You’re talking to yourself, nobody’s there
There’s a burning in your heart like a hunger
There’s something on your mind, nobody cares

When you feel that life is dragging you down day by day
You’ve gotta break away

You’re taking on the world

1989 was the last year from the decade of greed. It was a decade of the corporations taking control of the music industry. It was a decade of radio becoming beholden to the advertisers and the PR firms, putting profits in front of music and culture. And to me “Taking On The World” captures that mood and feeling of 1989. Change was a coming.

In a Kerrang interview with Derek Oliver, singer Mark Rankin said the following;

“Before the ball started to roll we couldn’t get record company interest at all. I really sympathise with any up and coming band because it’s really hard knocking your head against a brick wall trying to get people to listen. Very soul-destroying indeed. We worked hard and got a break.”

That was 1989.

Has anything really changed for any new up and coming band in 2014. They still need to knock their head against a brick wall trying to get people to listen.

Music is a lifer game. Nothing has changed for a band trying to make it.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, Unsung Heroes

Gene The Werewolf

I just heard the “Rock N Roll Animal” album.

I dig it and I know nothing about them. That is the modern day business model. Back in the Eighties, we got the press releases, the interviews, the promo spots and the musicians appeared larger than life. Today, we just get the music first and then we go back to investigate who the hell created it.

If you are into hard rock, then this is the album for you. If you grew up in the Seventies and enjoyed the British Rock Invasion, then this is the album for you. If you loved what Badlands, Mr Big, Richie Sambora and Lynch Mob did in the late eighties and early nineties then you will love this album as well.

“Wicked Love” channels Led Zeppelin.

“I Only Wanna Rock N Roll” channels AC/DC in a “Long Way To The Top (If You Want To The Rock N Roll)” and “You Shook Me All Night Long” kind of vibe.

“Superhero” reminds me of Kiss seventies era and it’s roots go back to 2009.

“Heart Of Steel” reminds me “Jessies Girl” by Rick Springfield and “Fantasy” from Aldo Nova. Add onto that The Darkness and their break out hit “I Believe In A Thing Called Love”.

“Rock N Roll Animal” has that AC/DC vibe (which is heard across the whole album) however this time it is merged with some vocal melodies from “Bad Medicine” by Bon Jovi and some cool honky-tonk piano.

“I’ve Got The Love” has this Free “All Right Now”, Kiss “Deuce” and Rolling Stones “Start Me Up” vibe. Hell, chuck in “I’ll Sleep When I’m Dead” from Bon Jovi as that song borrows from all.

“Ruffneck Woman” has this Aerosmith meets AC/DC vibe.

“Light Me Up” has this “Kings and Queens” by Aerosmith vibe. The harmony lead break sounds perfect.

“Firecracker” brings back the AC/DC vibe again.

“Give It Up” has this melodic rock vibe that I just can’t put my finger on right now.

“The Ballad Of Gene” reminds me of The Beatles (Let It Be), David Bowie (All The Young Dudes and Ziggy era), Aerosmith (Dream On and Livin On The Edge) and Train (Drops Of Jupiter).

Each song has an arena style chorus and by doing that all songs will translate well into the live show and that is what it is all about. How good are you going to rock live?

The whole album is an example of progress being derivative.

Taking your influences, blending them and the output is your style and your sound. That is what music is all about. The whole album reminds me of “The Night Flight Orchestra” project. It is a fun album to listen to.

I did some searches on Google for them.

Of course they are on Frontiers Records, who seem to be on a roll surrounding themselves with talent. At first hearing, I thought the band came from Sweden as most of the hard rock bands I have been getting into are from there. However, that is not the case. They are from Pittsburgh, USA.

It is the usual lifer story.

All of the members had done time in previous semi-successful bands from the Pittsburgh area. Some of those bands toured nationally and internationally. There is a lot of history there. A super group from Pittsburgh area bands. In a way like “Night Ranger”. A super group of Californian bands.

And it doesn’t end just there.

Another Pittsburgh native, Reb Beach from Winger/Whitesnake has “The Reb Beach Project” band happening and of course, Jon Belin (aka Gene The Werewolf) is singing all the Winger/Whitesnake songs like a pro.

Also another classic touch is the re-use of songs. The current music business is littered with bands releasing new music constantly. There is a very good chance that a lot of those songs just don’t get heard. It’s not because they are bad songs, it’s just there are too many songs out there and so little time.

The first EP released in 2009, had the songs “Superhero”, “Light Me Up”, “I’ve Got The Love” and “Make Love” that all ended up on the “Rock N Roll Animal” album.

Then the “Wicked Love” album that was released in 2011, had the songs “Wicked Love”, “I Only Wanna Rock N Roll”, “Heart Of Steel”, “Rock N Roll Animal”, “Ruffneck Woman”, “Firecracker”, “Give It Up” and “The Ballad Of Gene”.

So in 2012, all of those songs from 2009 to 2011 ended up on the “Rock N Roll Animal” album.

Because you know, traction comes much slower than expected. Even after a band has a deal. As the saying goes, it is all work with very little reward for a very long time. In other words, if you’re not prepared to be a lifer, then don’t be a musician. Because as soon as you open one door, another one looms large.

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Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Innovation V8.0: You Gotta Love Innovation From The Entertainment Industries!!!

Progression

Music piracy opens up new technological innovations and new conversations. The latest one doing the rounds is the battle against piracy on the SMARTPHONE. The music industry trade group, the International Federation of the Phonographic Industry, (IFPI) called it an “emerging and as-yet-unquantified threat”.

It’s the same old argument.

One thing that is certain is that the SMARTPHONE is here to stay. That is why the “Music Maniac” app has been downloaded more than 10 million times. So why can’t the music industry innovate and have an app that is downloaded 10 million times.

The music industry of course have sent notices to Google requesting the apps removal. How typical. What’s next? Ban the smartphone because it enables song piracy. Ban cars because they kill people. This is progression. It is a new frontier.

Regression

In the UK, politicians decided to tax digital downloads. So this would mean a price increase for music.

A price increase in digital downloads will lead legitimate music customers to streaming and the more casual ones to piracy.

In my opinion this is a stupid decision by a Government that acts like a police force for the Entertainment industries.

Don’t mistake this tax for what it really is. A protectionist tax for the brick and mortar stores who think of their profit margins instead of their customers.

Bring back the CD’s screams the British Government.

Progression

Piracy in China is huge.

Not because that the Chinese don’t want to pay for it, its just that China audiences don’t have access to a lot of legal alternatives that are worth it.

So with Nokia launching a very OVERDUE streaming service in China, it is a step in the right direction to monetise that pirate money into legitamite money.

Nokia’s service will provide a legal alternative for free or a premium version for the equivalent of $3.99 a month.

Regression

Music industry group IFPI believes it is time to expand the web site blockades to other countries, and censor mobile networks too.

It looks more like censorship to me.

Progression

Anyone heard of Hatchet.

“Hatchet is a place (website) where users can share music, tastes and thoughts against one or more music services – and be portable across them.”

This is tech companies innovating to stay ahead of their competitors and it is no surprise that the announcement by Hatchet came shortly after Spotify acquired music technology firm The Echo Nest.

Regression

The everlasting saga of MP3Tunes and it’s founder Michael Robertson took another drastic turn in the courts. The whole lawsuit was another case of the record labels just being generally angry about innovation.

While MP3Tunes initially, won, the case went around the blocks and now the judge in the MP3Tunes case withdrew the original ruling and decided to take another look. That’s now resulted in a jury apparently finding that MP3Tunes was “willfully blind” to infringement.

So a jury now decides Copyright Law. Who would have thought that when Copyright was first introduced?

Maybe we should start charging all of the car makers for their cars being used in drive by shootings and drug trafficking.

The eventual endgame for the Entertainment Industry is to reduce the internet to a distribution model that is under their control where the flow of all content is all about paywalls.

Progression

BitTorrent and Music is normally associated with piracy, so of course you always need someone to show how it can be used for something different.

Moby showed last year that being the most downloaded torrent is a good thing.

This year we have a Hip Hop artist leading the way with a world first BitTorrent / Bitcoin venture, alongside their regular iTunes offering. And all donations go directly to the band as there are no middlemen.

Regression

So what do we own when it comes to music these days. According to a US politician, we own nothing.

According to this moron, the mp3 that we buy from iTunes is not really ours.

Of course Rep Nadler’s fifth largest campaign donor is…

Drum roll please…..

TV/Movies/Music

Progression

The courts are finally realising that an IP address does not identify a person.

Copyright troll’s like to use IP addresses as evidence to ask courts to issue subpoenas so they can get their hands on account details from ISPs. The problem with that, is that the person listed as the account holder is often not the person who downloaded the infringing material.

So it is good to see that judges are using some common sense.

Regression

Rightscorp is still in the news. It is a copyright troll that is purely there to shakedown people.

None of that money will ever go back to the creator of said works. It’s whole business model is built on identifying IP addresses and then sending notices to the ISP provider so that they could forward it over to their customer.

Progression

Music streaming services have taken in over $1 billion in sales worldwide. This is a big positive for the music industry. Let’s hope that the record labels dont kill it, by strangling the payments back to artists.

Regression

People still complain about the difference between analog dollars and digital dollars.

Progression

It’s good to see that Billboard is trying to remain relevant however it could be too little too late. Their latest piece of innovation is charting the chatter that happens on Twitter when it comes to music.

Of course, it wouldn’t be just Billboard taking this project on. Twitter and Billboard announced that they plan to create the Billboard Twitter Real-Time Charts: which is a continuously updated list of the songs being discussed and shared the most on Twitter in the United States.

Regression

This whole notion of a piracy tax. Italy is another country that is bringing it in.

The levy applies to any piece of hardware that can hold photographic or video material – whether that’s stand-alone storage or the hard drive of a device. In exchange for the fee, consumers are able to make private copies of copyrighted works they own — films, music and so on — for their own personal use.

So by having a piracy tax in Italy, does that no mean that uploading and downloading copyrighted works is now legal. Because hey the Entertainment industry cant have it both ways.

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A to Z of Making It, Music, My Stories

The Ugly Truth

The major record labels put money first while a true artist sees money as a secondary product that is made in the process of creating great music.

Record Labels live by a plan about what to release and when to release it, while an artist lives by using their intuition and experience. They improvise. That is why so many of the great songs that we have come to known are products of improvisation and jam sessions. Capturing lightning in a bottle.

Look at all of the Jimi Hendrix recordings released. Each one of them have different alternate takes of songs that failed to make the cut. He jammed and improvised those songs a hundred times before he was happy with the ebb and flow of the track.

If you want songs that make money right now, call Max Martin. If you want a career, improvise and allow those glorious experiments to grow and reproduce.

Record Labels want to sell a lot right now, while an artist is looking to have a career and live forever in the hearts and minds of music lovers.

Record Labels/Tour Promoters calculate while artists inspire. AJ Maddah is a businessman/tour promoter of the Soundwave festival here in Australia. However, he fails to realise that the reason why people go to Soundwave is not because of AJ Maddah, it is because of the acts. It is the acts that inspire and mobilise the core. Treat them with respect.

Technologists today are like the artists of the Seventies and Eighties, while those artists of that era are all entrepreneurs/businessmen.

Technologists are pushing the boundaries with their creations, dropping products that the public didn’t really need and then making the public want those products. In the meantime, artists are giving the public what the artists believes the public wants, so that they don’t lose the status that a hit song from 1986 created for them.

Hit songs/albums are not made by marketing or an artist telling the world it is their best work. They are made by cultures of people who connect with the song and then share their love of that music with others.

Record Label execs come and go, however the record label corporate entity still remains. Artists on the other hand are one. Once they leave, their creations stop.

Cheap mediocre goods might sell millions in retail businesses however mediocre doesn’t cut it in music. Hence the death of the album format.

Record Labels want safety and assurance that their risk will make money. Artists are all about risking it all until some of those risks start to pay off and then some of those artists start to become the same as the record label. Looking for safety and assurance. The others will still go out on a limb and risk it all.

Record Labels are all about the wealth, the Forbes Rich List and flying private. Artists are about the essence and then when they see the talentless executives living it up on the backs of their creations, artists change and become obsessed with the same trappings that consume the Record Label hierarchy.

Record Labels think of how they can monetise the album/song. That is why they strike corporate deals with other entities for crappy pre-release streams and so forth. Artists just want their fans to hear the new music and hit the road to promote it.

Record Labels lie while an artist lays it all on the line, by telling the truth and being transparent about their lives.

Record Labels want to reach people who will pay, while an artist wants to reach and touch everybody.

Record Labels cease to be when they run out of money, however an artist never stops creating.

Record Labels judge success by how much money the artist made for them. The artist judges their success by how many people their music touched and what impact it had on society and culture.

Record Labels are here today and gone tomorrow. Look at the situation we have right now. It is down to the big three. Of course we have the independent labels. Some are good and some are bad. However, music lives forever. We know that Metallica released the Black album. We know that it is still selling. Do we care on what label it was on?

If a record label exec screws up they could lose their job, however there is a good chance that they will find another high-powered well-paying job. If an artist messes up, there is a good chance they could lose their career.

Artists realise that music is a craft and it takes practice to nurture it to something great.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Take Note of George Lynch’s Work Ethic and Rat Pak Records

This is how you need to do it in the current music business. Check out the list of releases from George Lynch since 2008.

2008 – George Lynch – Scorpion Tales
2008 – Souls Of We – Let The Truth Be Known
2009 – Lynch Mob – Smoke And Mirrors
2010 – Raven Quinn – self-titled debut
2010 – George Lynch – Orchestral Mayhem
2011 – George Lynch – Kill All Control
2012 – T & N – Slave To The Empire
2012 – George Lynch – Legacy (EP)
2012 – Lynch Mob – Sound Mountain Sessions (EP)
2013 – Lynch Mob – Unplugged – Live From Sugar Hill Studios
2014 – KXM – KXM

That is 11 releases in 6 years. Lynch also has another super group project in the works with Michael Sweet from Stryper on vocals, James Lomenzo from White Lion, BLS and Megadeth on bass and Brian Tichy from Whitesnake, BLS and Foreigner on drums that will be seeing a 2014 release on Frontiers. That will be 12 releases in six years. How many other hard rock artists are doing the same output?

Apart from the high volume output, Lynch is also immersing himself with different band set ups. Different dynamics. Sort of like the seventies musicians who just got together over a weekend and made an album.

This is the music business after the transition from analog to digital. Instead of spending big dollars on recording an album every two years only to see it disappear in a few weeks, it is better to record regularly and to release regularly. The modern internet rule is here today, gone tomorrow.

This is the music business after competing with free.

In order to survive, you need to create. The music business is not in trouble. Only dumb labels and artists are.

The big acts like Metallica, Avenged Sevenfold, Five Finger Death Punch, Volbeat and Machine Head will make a lot if they are smart.

Metallica actually got stupid with the whole “Through The Never” movie and Orion festival. Two big misses financially. That is why they are back on the road right now, playing the high dividend return South American markets. They need to be paid, management needs to be paid, their lawyers need to be paid and all the rest of the workers at Metallica HQ.

We don’t want our heroes to be movie stars or festival organisers. We just want them to release music and hit the road.

Is George Lynch making millions doing this? Of course not, however did he ever make millions. Even in the glory days of Dokken. Sure it was a better time. They had advance payments, touring dollars and endorsements. On top of all that was a very easy metric to measure success. Sales.

But in the end, they still had a shitty deal. According to Don Dokken, it was he that got signed originally. Lynch and Mick Brown claimed it was on the back of songs that they had written in a previous band. The songs in question are “Paris Is Burning” and “Heartless Heart”. Hence the arguments and an uneasy settlement that had Don Dokken paying them a cut from his share. A shitty deal on a shitty deal.

But as all things evolve, so did the music business. Once control was taken away from the record labels, all hell broke loose.

Now it is so different.

George Lynch gets it and the team at Rat Pak Records get it.

On the recent “KXM” release, George Lynch had a special thanks to Joe O’Brien, Tina Peek and everyone at Rat Pak Records for breathing new life into the record business. I first came across Rat Pack Records when I heard that George Lynch was releasing new music through them a few years back in relation to a solo EP and a new Lynch Mob recording.

It’s run by a music business lifer in Joe O’Brien. He started in bands, then started booking shows, managing bands and finally a record label in 2003, at a time when sales of music started to decline. He doesn’t play the same game that the traditional labels play. The packages that they offer at the price that they offer is all about marketing to the core audience of said artist. And it is working.

O’Brien gets it that talent is king. And he gets it that the talent he signs doesn’t make as much money as they did off recordings than what they did in the past, however other avenues of income have opened up. And that comes down to the packages that are created.

BUT Rat Pack should have their releases made available on Spotify for streaming. It’s 2014 and Spotify is very much part of the music business. If it is not on Spotify, it will be on YouTube and in most cases it would be unlicensed. But YouTube does pay.

Distribution is what music is all about. And in relation to the consumer we want it to be easy. That is why Popcorn Time is going gang busters. It is the movie business’s worst nightmare. And since the developers made the code available, it is impossible to take down as each person can run their own version at home.

That is what piracy does. It fills the hole that the entertainment industry didn’t want to fill. It now forces a new path, a new conversation. Music led the way. It has taken a lot of time for the labels to catch up, however what began with Napster is now almost complete. We have access 24/7 to everything. We can buy it or we can stream it for free.

The next challenge is to get people to pay for streaming services. Time will tell.

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Music, My Stories

Haunted By Its Melody, Music It Will Set You Free

Metal music has its fair share of musicians that are worth talking about. Put it down to the place that metal music holds in society. From Lars Ulrich turning his back on his fans and going into bed with the record labels, to Dave Mustaine’s views on everything American, to Robb Flynn’s blog posts and the hundreds of comments he gets to them.

That is why I love Robb Flynn. He’s real. He’s honest. He’d say shit and people will either go “WTF” or “Yeah, man he’s spot on.” Whether it was saying “that selling CD’s is non-existent” to “feeling depressed in Beneath The Silt post” to “asking fans if they have sex to any Machine Head song or any other metal band for that matter” to his most recent post on “the music business and how much has changed since the Seventies (basically the danger has been taken out and it is all safe”.

Love him or hate him, Robb Flynn has an edge over other musicians and he is using that edge to get people talking about music again. Obviously Robb Flynn is known to people in the niche that Machine Head plays in and when I mention his name to other people that like classic rock bands for example, they look back at me with blank stares.

His latest blog post is all about how music and the artists drove culture. It was about a time when artists had the control to do what they want, how they want and when they want.

Now..?

What do we have?

We have the people that sell it, complaining that their profits are sinking, while at the same time they feed the coffers of the RIAA to get favourable legislation passed to protect their business models. Then you get all these reports about how much money streaming is bringing in to the labels and artist screaming up and down that they don’t get a decent portion of it.

What about the construction company that had to call it a day, because the builders they contracted work to, went under. By going under, those builders failed to pay the construction company the work they did and by default, they also went under.

But, hey, that’s okay and no protectionist laws are needed because that is the nature of the building game. However the record labels lose money because they failed to innovate and they scream up and down for new laws. The stain that SOPA/PIPA left on the MPAA and the RIAA will never go away. People will remember it.

Music doesn’t need new laws. It needs a new breed of executives. You see, Music is in a transition. A transition from the old to the new. The people currently in charge still don’t get it. The new breed is slowly rising and in time it will filter into the corridors of power. Those kids that pirated their whole music collection, will be in charge of Copyright Law in the not too distant future. Those same kids will be in charge of the music labels. They will have their coding mates in jobs next to them, innovating away.

So what about the old breed?

Metallica previewed a new demo of a song called “The Lords of Summer” and everyone said “What the hell is that?”. You see Metallica just don’t get it. People go to their shows to hear the classics. No one wants new music from them. If they did, the fans would have voted for the new songs at the recent Bogota show.

Look at the set list (I added the year of the album the song was featured on in brackets);

Blackened (1988)
Master of Puppets (1986)
Welcome Home (Sanitarium) (1986)
Fuel (1997)
The Unforgiven (1991)
Lords of Summer (New song / World premiere)
…And Justice for All (1988)
Sad But True (1991)
Fade to Black (1984)
Orion (1986)
One (1988)
For Whom the Bell Tolls (1984)
Battery (1986)
Nothing Else Matters (1991)
Enter Sandman (1991)

Encore:
Creeping Death (1984)
Ride the Lightning (1984)
Seek & Destroy (1983)

See any songs from the last two Metallica albums in the list. Hell, there is only 1 song since 1991. Enough said. They’re an oldies act. The fans had a chance to vote for the set list and they voted for the classics. No one wanted to hear the newer stuff and that includes “The Lords of Summer”.

The only band who are aware of that are Twisted Sister. Apart from the song “30” and the obligatory, Christmas album, they have refused to make new music for decades, because no one wants it. And they know it. Dee Snider has said it, Jay Jay French has said it and Mark Mendoza has said it.

The thing is when bands go in to write new albums, they need to realise that we don’t want the generic song that they think will sell millions. We want the song that the creator needs to write, because if they don’t write it, the apocalypse will come into their world.

This is contrary to Rick Rubin’s methods were he more or less gets bands to rewrite their earlier stuff.

Our lives today are surrounded by great TV shows and technology like Game Of Thrones, The Walking Dead, Grimm, Revolution, Arrow, iPhones, iPads, Tablets, Spotify, YouTube, Facebook, Intenet and so on. Music needs to compete on this playing field. It needs to be just as good and it needs to innovate.

Volbeat is a good example of innovation. Their sound is unique. Look at all the elements in their songs. There is no one else quite like em in 2014. Sort of like the Twisted Sister song, “What You Dont Know (Can Sure Hurt You). They fuse a lot of styles into their songs, however they still stay loyal to the hard rock/metal sound.

Don’t write a song with the Top 10 in mind.

Write a song because your life depends on it. Write a song because if you don’t get those melodies and chords out, you will cease to exist.

That is the true essence of music to me. That raw, primal, spontaneous explosion.

As Robb Flynn once said;

So pray to music build a shrine
Worship in these desperate times
Fill your heart with every note
Cherish it and cast afloat

Cause God is in these clef and tones
Salvation is found alone
Haunted by its melody
Music it will set you free

Let it set you free

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Music, My Stories, Stupidity, Treating Fans Like Shit

Things That Bug Me With Rock And Metal

ROCK N ROLL HALL OF FAME

Dave Mustaine should have been inducted with Metallica. A real RNR Hall Of Fame Assessor would look into the band’s career and see that all the evidence is there for Dave Mustaine to be inducted. The style of technical thrash that Mustaine brought to Metallica would end up influencing their first four albums.

The induction criteria does state that the committee looks at the influence and significance of the artists’ contributions to the development and perpetuation of rock and roll. So, I take it that Dave Mustaine’s contribution to Metallica and to the development and perpetuation of rock and roll wasn’t influential enough.

BUT for some reason Jason Newsted’s and Rob Trujilio’s contribution to the development and perputation of rock and roll in Metallica was enought.

Same goes for Vinnie Vincent, Eric Carr and Bruce Kulick. The Eighties for Kiss wouldn’t have been the same if it wasn’t for the three individuals mentioned. Eric Singer and Tommy Thayer also played very important roles within Kiss.

BANDS THAT FAIL TO UNDERSTAND THAT SUCCESS IS BASED ON MUSIC

A lot of the metal and rock bands have better marketing campaigns than actual albums. You need a great song first. The marketing comes after.

Dream Theater had a pretty expansive marketing campaign leading up to the album release, however they didn’t have the quality to support it. Good songs don’t equate to great songs and we only have time for great.

Avenged Sevenfold, Volbeat and Five Finger Death Punch had way less marketing and their albums are still on people’s tongues. If you still use sales as a barometer of success, then these bands are still moving units.

NICHES

Metal and hard rock are niches. Accept it and focus on it. It will be a lucrative business for you if you do. It will not bring back the glory days of the Seventies and Eighties, however it will give you a career.

Sometimes a metal band can cross-over into hard rock, or even the pop market. Or a hard rock band could cross over into metal or pop.

Look at Volbeat. They are a metal band, however with the style of music they play the have a certain cross over element.

Shinedown crossed over into the pop market back in 2008, with the “The Sound of Madness” album, however with “Amaryllis” they remained in the hard rock market with a small cross over into the metal market. They still had great success, even though the “sales” didn’t match the previous. But who cares about sales these days.

Killswitch Engage cross-over into a few genres, like metal, metalcore, thrash, hard core, melodic death metal and in some cases they cross over into technical djent style metal.

Dream Theater can cross-over into a few genres and it is their cross over between progressive music and hard rock that reaped the most benefits with “Images and Words” and “Scenes From A Memory” being stand outs.

VIRALITY

A song takes off because fans start to spread the word. They share links to it, they talk about it, they blog about it. A marketing campaign can never achieve this. Only great music can.

QUEENSRYCHE

When are the people involved (apart from Chris DeGarmo) going to realise that Queensryhce is no more. Move on, forge a new career and a new identity. I’m tired of hearing how great the new singer is, what a team we now have and all of that.

The Todd LaTorre band should do something similar to what the Ronnie James Dio version of Black Sabbath did before his death. Take a new name from one of their songs. As for Geoff Tate, he should go to Vegas and do a cabaret residency. His metal/rock days are over. And seriously, when you carry on like a child when people use their smart phones at a gig, you don’t belong.

VINYL, CD’s, DIGITAL DOWNLOADS

Streaming has won. The rest of us that actually purchase any music in physical form do it as a hobby. We just don’t think of it as a hobby.

I listen to most of my music on Spotify or YouTube or via the mp3’s on my iPhone, however I still purchase CD’s of bands that I like. BUT I haven’t even opened the shrink wrapping as yet. I have no need to. Buying CD’s is like collecting toys and keeping the toys in their boxes unopened. Maybe the CD’s will be worth something one day or maybe they will be beer coasters. Who knows.

MONEY IN MUSIC

There is still a lot of money in the business. Streaming pays the labels well. It’s just doesn’t filter down to the artists. Revenues from streaming services such as Spotify, Pandora and YouTube surpassed the $1bn mark.

ENTERTAINMENT LOBBY GROUPS ASKING GOOGLE TO DO MORE TO PROTECT THEIR BUSINESS MODELS

Seriously after almost 15 years post Napster we are still hearing about this. The latest is The International Federation of the Phonographic Industry (IFPI). It is the usual b.s. about how Google “could do so much more” or that Google have “not been effective” in preventing illegal music downloading.

HELLO, Google is a search engine.

It is not a protector of business models.

Innovate or die.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10704766/Music-industry-claims-Google-is-failing-to-stamp-out-piracy.html

RECORD STORE DAY

Do artists really expect their hard core fans to travel decent distances to go to a Record Store Day Event and then not find all 4 of the (let’s just use Machine Head as an example since I am a fan) new Machine Head singles, “Killers and Kings”. It’s 2014. If we can’t buy it online or if we can’t find it to buy online, then artists are leaving money on the table.

Collectors want to buy, so make it easy for us to buy. Record Store Day is not easy for everyone.

TV SHOWS THAT STILL PLAY ON THE OLD BUSINESS MODELS

My kids love “Arrow” however they hate the fact that they have to wait each week. Will any of the actual TV shows or Cable Networks follow the “House Of Cards” Netflix example and let people overdose on all of the episodes over a weekend.

Having shows appear weekly for 8 episodes, then breaking for what seems like forever and then re-starting again, then breaking again, then finishing it all off, is old school.

Embrace the new.

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Music, My Stories, Unsung Heroes

1991 – The Year Of Disruption

1991.

What a year of disruption. I was reading two Hot Metal magazines from October and November 1991 and it got me thinking about 1991. Hard Rock, Power Metal, Glam Rock and the pedal point Heavy Metal that we got used too was facing obliteration. The smarter acts started building their Ark’s. They saw the warnings. The rest all drowned in the flood. Castle Donnington in August had AC/DC, Metallica, Queensryche, Motley Crue and Black Crowes. All of those bands survived the flood, however Queensryche managed to commit hara-kiri many years after.

Guitar Heroes Looking For Work

Jimmy Page
He announced that he was working with David Coverdale. The media reported it as White Zeppelin and Led Snake. The band was filled out with Denny Carmassi (Heart) on drums, Ricky Phillips (Bad English) on bass with Johnny and Joe Gioeli from the band Brunette rounding out the band. Fast forward to March 1993, “Coverdale/Page” finally came out. The wheels of motion in the recording business travelled slowly once upon a time.

Of course the following month, it was also announced that Neal Schon along with Deen Castronovo signed a band to MCA. The band at the time didn’t have a name however it featured Johhny and Joe Gioeli from the band Brunette, whom Schon discovered when he started dating their sister. The bands line up was completed by Todd Jensen (DLR) on bass. Of course that band would go on to become “Hardline”.

Vinnie Vincent
It was announced that he was writing songs with Gene and Paul. Most of those songs would end up 1992’s “Revenge” including the excellent “Unholy”.

John Sykes
Rumours started circulating that he joined Def Leppard to replace Steve Clark and those rumours started to earn some credibility when Carmine Appice and Tony Franklin quit Blue Murder. Then the rumours started that he would be a touring guitarist for them, as Def Leppard had plans to bow out at the top. Of course we all know how that panned out.

Adrian Vandenberg
Was out of a gig after David Coverdale disbanded Whitesnake. Rumours started circulating that he was forming a project with
John Waite as Bad English was more or less over. Then he had a solo deal with Victory Records. Then rumours persisted that he was tapped to join House Of Lords who also had a deal with Victory.

Of course, Adrian Vandenberg went on to be involved in the supergroup “Manic Eden” that had Rudy Sarzo, Tommy Aldridge as well as Little Caeser vocalist Ron Young. Of course, the House Of Lords connection was there in the early incarnation of the band, as James Christian was the original vocalist.

Steve Stevens
Another guitar hero in between employers. He was also on the radar to fill the guitarist slot with House Of Lords and then he was working on a solo record and then he was announcing plans to work with Michael Monroe. Of course the Monroe project went on to become Jerusalem Slim.

Randy Jackson
He spent almost 5 years working on the “China Rain” project, assembling a brilliant band that included Brian Tichy on Drums, Ronnie Snow supporting Randy on guitar and Teddy Cook on Bass. Then the label decided to not release it.

Lita Ford
Released “Dangerous Curves” which got her a Grammy nomination. However it was a big price to pay to have that all-star backing band for a tour that didn’t take off. The band included Myron Grombacher (Pat Benater) on drums, Dave Ezrin on keys, Matt Bisoneette (DLR) on bass and Joe Taylor on guitars. Joe Taylor suffered the indignity of being fired by Jim Gillete, Lita’s husband at the time because Jim wanted to cut Taylor’s pay.

Dave Navarro
Rumours at the time stated that he was asked to replace Izzy Stradlin in Guns N Roses as rumours started circulating that Janes Addiction was more or less over as Perry Farrell and Eric A started to hate each other over their views on drugs.

Vivian Campbell
Was in a new hard rock band called Shadow King, with Lou Gramm of Foreigner, Bruce Turgon on bass and Kevin Valentine on drums. Eventually went on to become a Def Leppard main stay.

Vito Bratta
At that point in time it was known that Bratta had tied down a solo deal with Atlantic. Of course in 2014, we know that nothing panned out.

Jeff Watson
Was rumoured to be in a project with Carmine Appice, Bob Daisley and Derek St Holmes. That project ended up becoming “Mother’s Army” and the final line up consisted of vocalist Joe Lynn Turner, guitarist Jeff Watson, bassist Bob Daisley and drummer Carmine Appice. Again this news was out in 1991 and it wasn’t until 1993 that the self titled debut hit the market.

Neal Schon
Along with Deen Castronovo signed a band to MCA. The band at the time didn’t have a name however it featured Johhny and Joe Gioeli, whom Schon discovered when he started dating their sister. The bands line up was completed by Todd Jensen (DLR) on bass. Of course that band would go on to become Hardline.

Richie Sambora
He didn’t know if Bon Jovi would continue and released a solo album based on the blues infused with a little bit of pop and rock. He never achieved the platinum sales that he got with Bon Jovi, however he got to show a side of himself that could never have been shown in Bon Jovi.

Cemented Their Guitar God Status In An Hostile Environment

Zakk Wylde
Cemented his status as a guitar god with “No More Tears”. Every track is rock solid.

Paul Gilbert
Guitar players knew him from Racer X, however it was “Lean Into It” that brought him to the mainstream. Shame that it was a ballad that did it. Regardless the album is guitar heavy.

Dave Sabo and Scotti Hill
They came into their own on “Slave To The Grind”. Fusing rock, metal and blues with a shitload of groove. Add to that Rachel Bolan, the Nikki Sixx type persona of Skid Row.

James Hetfield
The whole “Black” album. Enough said.

Frank Hannon and Tommy Skeoch
They ramped it up on “Psychotic Supper”. Check out “Song and Emotion”, “Freedom Slaves” and “Had Enough”.

The New Winds

Nirvana dropped “Nevermind”. Earache Records had the big three in Napalm Death, Morbid Angel and Massacre.

Pearl Jam gave us “Ten” and it started to get some traction.

Soundgarden dropped “Badmotorfinger” and NIN was slowly rising in the background with “Pretty Hate Machine”.

Smashing Pumpkins released “Gish” to little fanfare and Prong released the critically acclaimed “Prove You Wrong.”

Alice In Chains sure did it tough, appearing on a few tours were even the people said “WTF”. Clash of The Titans saw them get pelted with rubbish and the Van Halen shows had people saying “What The”.

A Band Ahead Of The Times

Galatic Cowboys
Showed that diversity didn’t belong in the music business as at 1991. Mixing gospel, thrash, punk, bluegrass, rock and metal with a touch of prog and signed to Geffen. What could go wrong????

Tours

“Clash Of The Titans” did terrific business in major cities and dismal turnouts in rural cities and even cancelled a few gigs due to terrible advance sales.

“Operation Rock N Roll” with Judas Priest, Alice Cooper, Motorhead, Dangerous Toys and Metal Church earned the reputation as the biggest travelling failure of the summer.

GNR and Skid Row operated on a 70% of tickets sold tour.

Lollapalooza blitzed all comers.

The shift was happening.

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Music, Stupidity, Treating Fans Like Shit

Pono Music

It’s all about the instant PAYDAY. At the moment, the Kickstarter campaign for it is over $2.2 million. Neil Young and the Pono team know that their product is for a niche market and they are going to milk it for what it’s worth. High-resolution digital albums at PonoMusic.com are expected to cost between $14.99 -$24.99 and Pono Music can’t even tell the world what their percentage take will be.

If you remember back to 1998, the recording business became famous for saying that no one will be interested in downloading a crappy mp3. Guess they didn’t know how many billions those no ones came too.

Pono is coming at a time when fans of music have decided that YouTube and Spotify are better alternatives. Other fans of music have decided that they are happy with downloading mp3’s (either legally or illegally). And that is what Pono Music fails to understand. The fans of music are in control. If they want to pay, they will. If they want to go to a show, they will.

Pono CEO John Hamm is well-known for being involved in companies that start-up and get bought out by larger companies. That ends up as a big pay-day for him and Pono will be no different, because it is all about the payday and not about satisfying music fans or bringing back the glory days of music or bringing back the soul of music.

Furthermore, Hamm has an agenda as a member of the Grammy Foundation, that works hand in hand with the major labels to promote the recording industry. What about telling artists that contribute to the recording industry what they will receive?

Finally, Phil Baker is the VP and his experience is taking products from a concept to the market in the quickest and most cost-effective way.

It’s all about business and nothing about music. The major labels get richer. The people in Pono get richer. The major bands will get some kickbacks in a top down royalty scheme and all the rest will get nothing.

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