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The State Of Heavy Metal

There it is again. Heavy metal. It doesn’t matter how many times the labels tried to kill it, mainstream it or commercialize it, Heavy Metal has remained consistent from when it began. Whenever pop music becomes pretentious, heavy metal rises up as an alternative answer.

What does the term “heavy metal” mean?

Black Sabbath started something in 1969 in the UK. Deep Purple and Led Zeppelin started something on the hard rock front. In the U.S you had Kiss, Styx, Ted Nugent, Journey. In Australia, you had a pub rock band called AC/DC. Progressive Rock became a force to be reckoned with on the backs of Pink Floyd, ELP, Genesis and Yes.

By the mid Seventies, disco, punk and new wave became the darlings of the scene and heavy metal and all forms of rock went underground again, waiting for the day to rise again.

Then came the New Wave of British Heavy Metal between 1979 and 1983. At the same time, hard rock, glam metal and speed metal roared out of the Los Angeles and San Francisco scene. Think Motley Crue, Ratt, Metallica, Megadeth and Slayer.

When heavy metal and hard rock drops off the mainstream scene, it is never gone for long. Heavy Metal is the answer to all things corrupt. It is the soundtrack.

Typically most metal fans come from working-class homes or changed family dynamics. According to a recent study, all us metal heads must have low self-esteem, because that is why we listen to metal music.

The mainstream always ignored metal music, seeing it as too dumb. Of course, when a band breaks through, the mainstream are the first group of media outlets to jump on the wagon. Remember Metallica. Ignored by the mainstream completely. The only mainstream press they got was the sad and tragic death of Cliff Burton. Then the Black album comes out and it is undeniable. It’s a juggernaut and everyone wanted to be a part of it.

So here is the list of the current state of heavy metal.

CLASSIC EVERYTHING

Rush – enough said. Move on.

AC/DC – enough said times two.

CLASSIC METAL

Iron Maiden – they need another great album like “Brave New World” soon or they will be playing to smaller and smaller audiences with each tour.

Metallica – they need to start making better decisions and they need to release new music. Look at their decision-making process. A project with Lou Reed (RIP) that just didn’t connect with the fan bases of each party involved and an $18 million dud of a movie. In relation to new music, they can only go back to the same market place year after year before the fans get burned on it.

Megadeth – Dave Mustaine said on “The Metal Show” that his top five Megadeth albums are “Countdown To Extinction”, “Rust In Peace”, “Peace Sells”, “So Far So Good So What” and “Killing Is My Business”. He needs to have a current album in that Top 5.

Slayer – are finished in relation to new music without Jeff Hanneman. He was the main songwriter in Slayer, full stop. To hear Kerry King saying that if the Jeff Hanneman music in the archives is not good, it will be not used is a load of B.S. Who made Kerry King the gatekeeper?

Judas Priest – is not Judas Priest anymore. It’s all about the dollars.

Black Sabbath – is all about the last paycheck. Anyone remember the recent album? Name me the whole track list without Googling it. I bet if i asked you to name me the whole track list on “Paranoid” or “Heaven And Hell” I would get an answer.

Pantera – lets hope that no one is stupid enough to reform Pantera with a “guitarist” paying tribute to Dimebag. Stick to your guns Vinnie. Pantera died completely when Dimebag died.

CLASSIC ROCK

Led Zeppelin is still big business in the market place. That is what the mighty Zep has become. A Corporate entity.

Pink Floyd are on hiatus however Roger Waters is still doing the rounds. He is the real deal anyway.

Motley Crue have gone back to the same market places year after year since 2008. The fans are getting burnt on this grab for cash as no new music has been forthcoming expect for the song “Sex”. The movie and the farewell tour are constantly dropped to the public.

Deep Purple should call it a day. They are out of ideas and inspiration.

Styx, Journey, Toto and Night Ranger are shadows of their former selves, doing enough to make a living in the current music business, but out of touch of what the music business fans want from their artists today. Which is a direct line, a connection.

THRASH/GROOVE METAL

Machine Head is the leader in this group. In Robb Flynn, they have a work horse of epic proportions who has the grit to see things through.

Trivium are real contenders. Say what you will about them, one thing is clear; they are not afraid to try new shit out and take risks.

METAL (all styles)

Avenged Sevenfold and Five Finger Death Punch lead this group. They are ticking all the boxes. They have the sales on the board and both are part of the public conversation.

Bullet For My Valentine – have a great album in them. Can they write it?

Stone Sour – should have released one album instead of two.

Sevendust – I love them and the new album was a welcomed return to form.

Disturbed – The Device album had the same impact as the last Disturbed album. Do they still have a place in the Metal world?

Heartist – could be the next big thing or they could crash and burn with their next album as now they have a record label A&R department in their house.

ROCK (all styles)

Shinedown are the new ROCK GODS. Volbeat are not that far behind with Black Veil Brides and Skillet as decent contenders.

Eve To Adam – released a great rock album but no one has heard it.

Buckcherry – veterans of the scene and play to a niche.

Thirty Seconds To Mars – took too long to release a good album. If you are going to take 4 years between releases, you need to release a great album.

Airbourne – fill the AC/DC void when AC/DC is on hiatus.

Alter Bridge – are an experienced team that deliver consistently.

One Less Reason – great music, great songs however if people buy a physical product from them, they need to deliver.

10 Years – a great fan funded release in 2012. Now they need to make some hard decisions. Do they go the fan funded route again or do they seek to get a deal or something entirely different.

DO IT YOURSELF ROCK

Digital Summer – they run their band as a company that puts money back into the band and they still hold down jobs that gives them money for living.

Burnside – released a great album that no one has heard.

Vaudeville – another band that released a great album.

SUPER GROUP

The Night Flight Orchestra – If you haven’t heard “Internal Affairs” from 2012 you need to. TNFO is made up of melodic death metal bands playing classic rock and metal.

PROGRESSIVE METAL/ROCK

Tool – it’s going to be an event when the new Tool album comes out. Is it too late? Time will tell.

Coheed and Cambria – can’t do nothing wrong currently. Excellent double releases, plus great fan perks.

Dream Theater – are doing their best to maintain the success they achieved 10 years ago. Need a great album otherwise it’s bye bye.

TesseracT, Protest The Hero and Periphery are the new leaders of Progressive Music.

Today I Caught The Plague, Sound of Contact, Op Shop, Scale The Summit and Lizzard are rookies to take notice off.

METALCORE (MELODIC DEATH METAL)

Killswitch Engage are firing on all guns.

In Flames need to bring out new music.

All That Remains needs to head back to the studio.

The rest of the bands in this movement need a re-think.

SYMPHONIC METAL/ROCK

Within Temptation – enough said

DEATH METAL

Lamb of God – they are angry and they are pissed off. A bullshit murder trial and banned in a South East Asian country by ignorant pricks.

SHOCK

One final mention; “Du, Du Hast, Du Hast mish a fraud.” Rammstein has a dicka, so let’s get together, what is the problem?

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Who Is the Real Star? The Band Name or the Personnel In The Band

There is an article doing the rounds at the Hollywood Reporter about how “The Walking Dead” is TV’s number 1 show and that the stars of the show are still largely unknown.

So it got me thinking. I was very interested to check out the show based on my love of the Horror genre. Once I checked it out, I was hooked. I didn’t start watching the show because they had certain actors in it. The only actor I was aware of was Daryl’s brother and that was from the movie Cliffhanger with Stallone and that was after watching a few episodes. So I got into the show because i was a fan of the horror genre.

However I got into “Sons Of Anarchy” because hard-core friends eventually got me to invest some time in it.

The point I am trying to make is that we get into certain TV shows, movies or artists based on a thousand different reasons. One thing is clear; we don’t get into these cultural icons because of the people in them.

For example, when Metallica started on the scene, no one was walking around saying that they got into Metallica because James Hetfield was such a cool cat or Lars Ulrich was the man. We got into Metallica for multiple reasons. For example, we were fans of the metal genre, the songs connected with us; we wanted to be part of the conversation and so on. From the outset, we become fans because of the music we hear.

That is what culture is all about. Sharing stories about the things we love.

Of course some outliers do exist and some artists have a cultural influence that transcends their music. They become institutions themselves. For example, Slash is now a cultural institution. Ozzy Osbourne is a cultural institution albeit with a lot of help from his “friends”. Nikki Sixx is a cultural institution. Robb Flynn is a cultural institution. Dee Snider is a cultural icon. These artists can all survive on their own. They are brand names themselves.

It’s taken Slash almost 14 years from when he left Gunners to re-establish and re-brand himself as a force to be reckoned with. That happened in 2010 with the release of his solo album and with a little help from his friends.

Randy Rhoads and Bob Daisley helped Ozzy Osbourne break the shackles of Black Sabbath. Jake E. Lee and Phil Soussan enhanced what Randy Rhoads and Bod Daisley created. Zakk Wylde turned it all into a blockbuster with “No More Tears” being the pinnacle.

Nikki Sixx re-invented himself and Motley Crue by first gaining control of Motley Crue’s back catalogue from Elektra Records. A task that no other artist had accomplished before. Then he pushed for the writing of “The Dirt”. Since then, he has become a solo artist with Sixx AM, a song writer for other artists, a social media junkie, a photographer, a literary writer and a radio personality.

Robb Flynn showed the world that he can survive. He really went out of his comfort zone recently and performed acoustically. He survived the “Through The Ashes of Empires” era and lived to tell the tale. Talk about Grit and Roll. It was music all the way, with no safety net. No plan B. His Journals are pure gold. Even if you don’t like Machine Head’s music, you can still appreciate the Journal Ramblings. For any artist starting off, there is information in there that is real. There is information there that is not sugar-coated by a mainstream writer.

Dee Snider, what else can be said. Read his bio.

These artists have all connected with us on different levels. They have become so large in people’s lives that they have become cultural institutions themselves. We then stick with these institutions through the good times and the bad times.

So what about all the other artists. Well for the remainder of the artists it is still about the music. They need to have the music pumping out and they need to make connections.

Dee Snider once said that there are no more rock stars in this day and age. I took that to mean, that in the internet age, there are no real recognizable faces to put to certain bands. While I agree with that comment in parts, I also disagree with it.

For example, Coheed and Cambria has Claudio Sanchez. Watch them live and you get to see the hair. Instantly recognizable.

Five Finger Death Punch has Zoltan Bathory with the dreadlocks and the UFC/mixed martial arts look. They have Ivan Moody and the Mohawk.

Shinedown has Brent Smith, who performs like an adrenaline injected Steve Tyler.

Black Veil Brides have, well they have the whole band.

Avenged Sevenfold have Eighties rock star stage names with instantly recognisable faces.

However if any of the band members in the above mentioned bands, decide to go on their own, it will be a tough slog for them as the bands they are in have all become cultural institutions. Then you have a band like Protest The Hero who look like normal guys going to University.

So going back to “The Walking Dead”. The show is the rock star. That is the cultural institution.

So for any wannabe rock stars, think about all of the above for a second. No one is going to wake up tomorrow morning and think to themselves, “damn, I want to hear some music from Zoltan Bathory, or “Insert New Artist name here””.

We wake up in the morning and think to ourselves, “damn, we want to hear some Five Finger Death Punch. We wake up and go “damn its “The Walking Dead” tonight.”

That is what a lot of misguided artists fail to grasp when they leave a certain cultural institution citing musical differences. They (meaning the person) were never the stars. The band name is the star and it always will be.

That is why Guns N Roses is still rolling along, playing to large audiences.

That is why Tommy Lee returned to Motley Crue.

That is why James Hetfield returned to Metallica after rehab. That is why Lars Ulrich never contemplated anything else except Metallica during this period.

That is why Dave Mustaine resurrected Megadeth after he disbanded the band.

That is why Dimebag didn’t want Pantera to end. He knew that Pantera was the star.

That is why David Lee Roth worked with Van Halen again. That is why Sammy Hagar wants to work with Van Halen again.

That is why Alex Skolnick returned to Testament.

That is why there is a fight over who owns the right to the Queensryche name.

That is why Benjamin Burnley went all legal for the right to use the Breaking Benjamin name.

That is why Bruce Dickinson and Adrian Smith returned to Iron Maiden.

That is why Rob Halford returned to Judas Priest.

That is why Black Sabbath reformed with three of the original members and released ’13’.

That is why bands like Ratt, Quiet Riot, Dokken, Poison and Skid Row are still continuing.

That is why Joey Belladonna returned to Anthrax and why Scott Ian is still continuing the band.

That is why Slayer is continuing without Jeff Hanneman.

To finish off with the immortal words of Ronnie James Dio “And on and on and on and on it goes….”

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A to Z of Making It, Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories

One Thing Cannot Be Disputed; Those Artists Who “Steal, Copy, Imitate” Are The Most Successful

So you are one of those artists that has a song or a few songs in the list of 4 million that haven’t been streamed yet on Spotify.

Then you hear a song that sounds very similar to your song.

Do you scream “theft” and lawyer up, preparing for a court case that you don’t have the funds for?
Do you just shrug your shoulders and move on?
Do you send the artist an email and ask him to acknowledge you as a songwriter to their song?
Do you use the fame of the current song to bring attention to your song?

I am sure in 90% of the cases, everyone will do the first part. Everyone will scream theft and then they will start a long and expensive court process. If the publisher controls the copyright, then this will happen 100% of the time.

Since the Copyright industries have grown into Corporate monoliths, it is suddenly uncool for an artist to use previous works as influences for further works. Even the audience of certain bands weigh in on the argument, calling certain bands rip offs and so forth.

However, one thing cannot be disputed, those artists who “steal” are the most successful. Those who “imitate” are the most successful. Those who “copy” are the most successful.

Led Zeppelin built a career on copying blues and folk standards.

Metallica built their career by copying their NWOBM influences and many others.

Oasis built a career on copying from “The Beatles”.

The Beatles built a career on copying from blues and rock standards.

Coldplay has built a career on the “progress is derivative” model.

Bon Jovi has built a career on re-writing their hits. Seriously, if you look at their catalogue, “Living On A Prayer” has been rewritten for every album that came after “Slippery When Wet.” New Jersey had “Born To Be My Baby”. Keep The Faith had the title track. Crush had “It’s My Life”.

In the rock and metal worlds let’s look at the songs burning up the rock charts.

Five Finger Death Punch – “Lift Me Up” has a vocal melody in the verses similar to “The Ultimate Sin” from Ozzy Osbourne. A lot of people call it theft, I call it influence. Imitation is a form of flattery. The song is getting the plays. People are paying attention and that is what artists want.

It is not about sales anymore, it is about listening. Are people listening to your music?

Avenged Sevenfold – the whole “Hail To The King” album copies from other artists who of course copied from other artists for their own music. Again, a lot of people call it theft, I call it influence. Imitation is a form of flattery.

Megadeth paid homage to Black Sabbath’s, “Children of the Grave” in their new song “Kingmaker”.

Alter Bridge also paid homage to Black Sabbath’s “Children Of The Grave” and Ozzy Osbourne’s “Revelation Mother Earth” in the solo section of their song “Fortress”.

Continuing on with Alter Bridge, the song “The Uninvited” has a strong resemblance to Tool’s “Schism”. Do these odes to their influences make them unoriginal? No chance. The “Fortress” album is a great showpiece in technical riffage and great melodies.

Airbourne is making a career referencing AC/DC.

Motley Crue borrowed from Mountain’s “Mississippi Queen” and Stevie Wright’s “Eve” for their song “Sex”.

Black Sabbath copied from their own past to create ’13’. “The End Of The Beginning” is basically the song “Black Sabbath” re-written again in 2012

Call it the Rick Rubin effect. He even convinced Metallica to rewrite their earlier albums for 2008’s “Death Magnetic.”

Dream Theater even borrowed from the Rick Rubin effect. They got some flack on “A Dramatic Turn Of Events”, as the songs followed a similar structure to songs from “Images and Words”. Dream Theater did do a great job at masking it, as the songs do come across as independent “stand on their own” compositions, however the hard core fans will pick up the references to their earlier material.

The next time a person is creating their little masterpiece and it sounds like something that is known before, don’t abandon it. Chances are it will connect with millions.

It is a shame that we have a generation of people that have grown up with a belief that music is created in a vacuum and they decide that legal threats is the best way forward. When Balance Sheets are affected, these industries will do anything to hold on or maintain their profits.

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The Rock and Metal Score Sheet

Robb Flynn

He understands that it is not all about making records, and that now more than ever it is about careers. Careers are about longevity and in the end, the money is in longevity. Each weekly Journal is like a new song. I wait for it, read it and think about it.

Robb knows that information is king. He is feeding it to the Head Cases. He is telling his audience to research whatever information they are given and make their own decisions when it comes to governments and mass media crap.

Protest The Hero

Shows how the mainstream media is out of touch. “Clarity” is not derivative, it doesn’t sound anything like what came before. Neither does the whole album. “Skies” is what progressive music should be. “Mist” is major key progressive heaviness. Despite all the Dream Theater, Korn and Black Sabbath hype, the biggest release of the year belongs to Protest The Hero.

And deservedly so.

They connected with their audience via Indiegogo. Even they were blown away at the response. I suppose when you have a record label feeding you bogus stats and terrible royalty payments for a long time, you fail to realise the audience you really have. It takes guts to do what Protest The Hero did. They are the anti-stars in all of this. Hell, the biggest star they had on the album was Chris Adler from Lamb of God. Anti-stars always end up as the winners.

They have a hit album without a major label. They have cut through all the internet noise without the need of major label. In the age of information overload, Protest The Hero relied on their audience and their music to get their message through.

Nikki Sixx

Talks about a farewell tour constantly. Do you we really need one more world tour of a band that has a few members struggling to perform their own material as a band? I caught Motley Crue on their last tour.

Vince Neil was all over the shop with his voice (and on all four occasions I have seen Motley Crue, Vince Neil was always off). Tommy Lee still rocked. Mick Mars didn’t. Even though he is Twittering that he is not to blame for the end of Motley Crue, he just can’t do it anymore. He makes more noise than actual music. Nikki Sixx can still roll with it, however Sixx AM is his future now. Motley Crue has completed its run. Thanks for the memories. Bring on the movie and goodbye.

If they want another world tour, then they need to be musically spot on and hungry, like the twenty something’s they were that wanted to be legendary rock stars. I give the Crue credit, they are actually playing and are still one of the original bands doing so.

Coheed and Cambria

Have been touring non-stop on the back of two album releases that came out within a 4 month window. Add to that Comic Con appearances, plus SciFi conventions and appearances in Comic Shops and you get the idea that this band realises that it is not just about music and money. It is about creativity.

Metallica

Is all about the money. They need to make new music soon. There are only so many times that a band can go on a worldwide victory lap on the same piece of music. They need to be back in the studio.

Dream Theater

They need a great record soon or they will become yesterday’s news. Also rans. They need to go back in the studio right now and make more music. Forget about the marketing campaign and focus on making music. It is the only way they will survive. When you are famous for being famous it doesn’t last long.

At this point it’s pretty clear that the band is comfortably ensconced in their lifestyle and content to just keep doing things the way they have been for years in order to maintain the status quo. It looks like this constantly working cycle of album and tour every two years is past the point of growing and entering a phase of diminishing returns.

Stone Sour

Something went south with their career trajectory this year. They released two albums like Coheed and Cambria, however Coheed’s trajectory is on the up – constantly added to tours and festivals while Stone Sour’s has ended. At least Corey Taylor gets it. The industry is not just about music anymore. It is a lot more than that.

Five Finger Death Punch

They understand that is about blockbusters and the band that has the most blockbusters wins today. If you use sales as a metric, Five Finger Death Punch have been selling albums each week since 2007’s “The Way Of The Fist”. They already have three GOLD certifications from the RIAA and the odds are good for another two more GOLD albums with “The Wrong Side of Heaven” two part releases. The other bands that are trying to compete with FFDP are finding this out the hard way.

Trivium

Their new album has been called a Disturbed covers album. However if the people are talking about you, it is a good thing.  You can say that Trivium divided their fan base even more with Vengeance Falls however you have to risk and reinvent constantly. Trivium is building a career and a career is for the long.

Shinedown

They have an audience who want to listen to them. We have no need for another Shinedown unless that band is better. So far, no one’s doing hard rock better than them.

Streaming

Everyone talks about the money that isn’t filtering down to the artist however streaming is too entrenched to be replaced.

Spotify is doing a terrible job of putting it’s story out there which is hampered even more due to the non-disclosure agreements it has with the record labels. So while artists complain that they are cheated out of royalties, YouTube is crowned the unofficial streaming king and no artist is complaining about YouTube except the RIAA.

Streaming is the future and those artist who don’t grow with this future will be too busy shrinking.

Album

Everyone talks about the money that is lost due to piracy. Remember that 20% of the tracks on Spotify have never been played. Remember that there is a similar percentage for iTunes downloads as well. Fans want quality, not quantity.

Sales

Are not the best metric to measure a bands reach and pull in today’s market. Sales are dwindling for bands that release mediocre music while sales are increasing for bands that release great music. And the RIAA still talks about the money that is lost due to piracy however the money has moved elsewhere.

Piracy

Is not that large of a problem as the majors and the RIAA make it out to be. Remember that 20% of the tracks on Spotify have never been played.

Live

Remember the excitement and the buzz of going to the show. It was uncontrollable. Everyone waiting in line to get inside, to watch a band that rules, in an era that music ruled. Today, it is too expensive to take kids to a concert and that is only for a glimpse in the back. This business needs a reset.

Avenged Sevenfold

He who follows must have the best songs. Right now, Avenged Sevenfold does. Regardless of what other people say, they are creating music that they aspired to. For any artist out there that thinks it is any different, they are just prolonging their ignorance. Like Trivium, they are taking risks and reinventing constantly. Say what you will about the “influences” on “Hail To The King”, doing that album was a big risk for Avenged Sevenfold and it is paying off.

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Is Guitar World Still Relevant?

Once upon a time getting on the cover of a magazine was a sign of success or of dreams coming true. For the musical fan, the magazine was the only way that we could get any information from our favourite artists. The heyday for the metal and rock movements was the Eighties. Hundreds of different magazines appeared that covered certain genres and information was plentiful.

I started purchasing Guitar World magazines from January 1986. Any magazine that had content of bands/artists that I liked I devoured. Circus, Faces, Metal Maniacs, Rip, Metal Edge, Hit Parader, Guitar For The Practicing Musician, Hot Metal, Metal Hammer, Kerrang, Guitar School, Guitar One, Total Guitar, Guitar Player and Guitar.

So when I saw my favourite artists or guitarists on the cover of magazines I saw it as a sign of them making it. In all of the interviews, most of the guitarists said it was a dream come true to be on the cover of a Guitar magazine.

So how important is it to an artist to be on the cover of Guitar World today? I still subscribe to this magazine and I had all the issues for the year mapped out in front of me.

This is the cover roll for 2013.
December – Nirvana – In Utero Anniversary
November – John Petrucci
October – Synester Gates / Zacky Vengeance
September – Ultimate Prog Roundtable/Asking Alexandria
August – Jeff Hanneman Tribute
July – Tony Iommi and Ozzy Osbourne
June – Dave Mustaine / Chris Broderick
May – Brad Paisley
April – Orianthi
March – SRV “Texas Flood” Anniversary
February – The Who / Pete Townsend
January – Led Zeppelin Rides Again

Looking at the covers, I started to realise something.

Guitar World likes to play it safe. Sort of like a record label in the current environment. They are going for the sure bets, going where the money is. There is no onus on going out there and taking risks. They are looking for the hits, so that they can sell advertising.

If the “legends” have something happening or an anniversary of an album, it is a good bet that they will get a cover. Led Zeppelin, The Who, Stevie Ray Vaughan, Tony Iommi with Ozzy Osbourne and Nirvana. 5 issues out of 12 devoted to “legends”.

Then you have the tribute piece, which in this case it the Jeff Hanneman issue. Expect one to come out for Lou Reed soon.

Then it is focusing on the stars that have been proven successful previously in the magazine, like John Petrucci, Dave Mustaine and Avenged Sevenfold, who of course wouldn’t even be considered unless they have new releases coming out.

Then it has the obligatory issue with a woman on the cover. I actually liked how they covered Orianthi however the interview was a mish mash of information found on Wikipedia and PR rewrites. There was nothing there that couldn’t be found on the web.

The only issue that involved some ‘originality’ and some risk taking was the Brad Paisley issue however again after reading the interview piece, I was left wondering if the final printed version was re-written by a PR person of the artist.

Robb Flynn’s recent journal about the Through The Ashes of Empires anniversary, mentions the following in relation to mainstream media;
“The American metal media blacklisted us, magazines like Revolver told us, “we can’t cover you, but if you get to 50,000 copies we’ll give you an article.” When we got to 50,000 they said, “Well, when you get to 70,000 we’ll give you an article”. When we got to 70,000 they said, “well, the record is too old now.” The metal media of the time continued that blacklist well into “The Blackening” album cycle, when after that, they just didn’t matter anymore.”

So taking Robb Flynn’s comments and putting them up against the Brad Paisley cover issue, the originality comment I mentioned earlier doesn’t seem to fit. Brad Paisley has four pages of certifications on the RIAA Gold and Platinum database. His sales are well over the 50,000 and 70,000 ranges quoted, hence a cover.

Don’t get me wrong, each issue is still enjoyable and the lessons, plus the tabs are the reason why I still subscribe to it. However, with user posted tabs on the rise in greater numbers on the internet (along with peer reviews and edits), plus YouTube videos of guitarists covering their favourite songs, in addition to the artists themselves delving deep into the “how to play” department, does a magazine like Guitar World still have a relevance in today’s market?

It all depends on what Guitar World wants to achieve. People still like to read a nice interview however over the last decade all the interviews seem like they have been written by a PR team for the artist. Furthermore, artists can go straight to their audience today. The journals that Robb Flynn is producing are pure GOLD. So why would artists wait for the chance to appear in a magazine which could or could not happen.

Guitar World is in the business of selling advertising. It is using music and artists as it’s tool to sell advertising.

So if you are an artist, what does the mainstream press mean to your career?

In my point of view, no artist should equate mainstream press with success. Artists are on the front page for a day, and in most cases they are gone.

Has anyone read anything on Dream Theater’s or Black Sabbath’s new record the last few weeks? Dream Theater and Sabbath made a mistake. Their marketing campaign was better and larger than the music on the album. At the end of the day it’s what goes into our ears that matters. No one cares about the interviews or the press.

The publicity campaign worked once upon a time, however it doesn’t work any longer. If artists want to be around forever they need to understand that they need to grow slowly. If you peak, you should want it to happen deep into your career.

The only press that Megadeth is getting about their new album recently is that the Metallica Black album is outselling it on a weekly basis.

So what have we learned?

A cover on a magazine does nothing for your career. If you want to last in the music business, you need to earn it.

A scorched earth publicity campaign could see an increase in sales NOW. However, fans don’t want to be beaten upon the head every time you release music. In the end, great music will find its way to an audience.

The recording business is about listenability and repeatability. People could say that a track is good or bad. However will they play that track over and over again. That’s the reaction you want. If you plan to record, you need that track.

The goal of an artist is to write great songs otherwise say hello to obscurity. That is what gets people interested. Great music, great songs.

If you are not passionate about what you do you’re never going to make it. You need to be more into it than we are. You need to live for it.

For comparisons here is the list from 2012.

Holiday – Joe Perry (Legend)
December – The Beatles (Legends)
November – Billie Joe Armstrong (Safe Bet + High Sales Numbers)
October – Billy Gibbons (Legend)
September – Steve Vai & Tosin Abasi (Legend and Newcomer)
August – Van Halen (Legend + High Sales Numbers)
July – Slash (Legend + High Sales Numbers)
June – Slipknot (Safe Bet + High Sales Numbers)
May – Joe Walsh (Legend)
April – Van Halen (Legend + High Sales Numbers)
March – Lamb of God (Safe Bet + High Sales Numbers)
February – Pink Floyd (Legend + High Sales Numbers)
January – Billy Gibbons (Legend)

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A to Z of Making It, Influenced, Music, My Stories

Expectations (Alter + Adapt) = Survival (with Machine Head and Twisted Sister)

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time.  For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

 

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Classic Songs to Be Discovered, Music, My Stories

Bullet For My Valentine

I have been cranking Bullet For My Valentine lately. I started off with the new “Temper Temper” album released this year. “The Poison” album was next. I then went back to the “Hand of Blood” EP. Then “Scream Aim Fire” and “Fever”. On top of all that I have also seen the band perform live.

The music that BFMV creates is very reminiscent to the hard rock / heavy metal music created between 1981 and 1986, before Bon Jovi released Slippery When Wet and then the majority of bands started chasing the pop metal / pop rock “pot of gold”. It is the same music that I grew up on.

Metallica – CHECK
Iron Maiden – CHECK
AC/DC – CHECK
Slayer – CHECK
Megadeth – CHECK
Judas Priest – CHECK

Modern influences like Machine Head, Pantera and Metallica “Black” album period are also found in the songs. That is why I probably connected with the band.

As I have mentioned previously, all artists are a sum of their influences. No one creates art in a vacuum, waiting for that spark of super originality to come. Sometimes, a band takes all of these influences and creates something original, however in most cases, bands fall into an evolutionary category.

Bullet For My Valentine as a band have an unbelievable chemistry. The drumming is sensational. Just listen to how the drums build the intro in “Waking The Demon”. The guitar leads are very Randy Rhoads like, the riffs are melodic and the bass playing is solid.

“The Last Fight” is a classic example of the band nailing it. Listen to the rock version and then listen to the acoustic version, with the piano and violin. Dealing with addictions is difficult and this song captures it. The lead break in the rock version is classical heaven to start off with and then harmonised in the vein of Iron Maiden.

“Breaking Point” from the new album is a dead set classic opener. I don’t know why they went with “Riot” and “Temper, Temper” as the lead off tracks to promote the album. It should have been “Breaking Point” all the way.

Who can forget the punch and groove of “Your Betrayal”? Another perfect song to get the body moving into high gear.

Then you have the speed metal style of Slayer and Machine Head in “Scream, Aim, Fire” and “Waking The Demon”?

The Iron Maiden influence is heard in “Alone” while the Judas Priest influence is heard in “Eye Of The Storm”.

Add to that the slower songs like “Hearts Burst Into Fire” and you have a band that is varied and influenced by a lot of great styles.

This band still hasn’t written their “Blackening” or “Dr Feelgood” or “Back In Black” or “Black” album. They are working towards it. Great albums come from experience. Great songs come from having lived. The band (provided that they stay together) is on its way to achieving this.

They have hooked in Terry Date for the upcoming album, so it is a step in the right direction for album number 5. Matt Tuck even mentioned that the music is no holds barred metal, unlike the previous two releases.

I didn’t think I liked BFMV to start off with. Then I heard their cover of “Sanitarium” from a Kerrang tribute album to celebrate the 20 year anniversary of “Master of Puppets” from Metallica. That tribute album was also my first introduction to Trivium and their unbelievable cover of “Master Of Puppets”.

The modern paradigm of success is to create great music and reap the benefits later. “The Poison” came out in 2005 and by 2009, it had a GOLD certification in the U.S. market.

So I purchased “Scream, Aim, Fire” when it came out without hearing a song and I suddenly realised that I liked the band.

Just like Pantera had to emerge from the shadows of the inferior hard rock / power metal scene in the late Eighties, Bullet For My Valentine had to do the same. The metalcore movement has committed the same sin as hard rock and glam rock committed. Too many derivative bands are doing the rounds and there is no substance. With the release of “Scream, Aim, Fire”, BFMV showed that they are a metal band in the true sense. With “Fever” and “Temper, Temper”, they have showed that they can rock with the best of them.

The Bullet For My Valentine VEVO account shows that “Tears Don’t Fall” has been viewed 55,738,093 times.

“Your Betrayal” has been viewed 17,391,181 times.

“Waking The Demon” has been viewed 23,947,044 times.

“Hearts Burst Into Fire” has been viewed 13,500,316 times.

“The Last Fight” has been viewed 3,232,789 times.

“Temper Temper” has been viewed 2,254,641 times.

“Breaking Point” has just been released and it has been viewed 686,885 times.

“Hand Of Blood” has been viewed 12,069,227 times.

The above figures are from the official BFMV account. Those same songs have been circulated on other user accounts with high view counts as well.

Spotify has the following top 10 songs for BFMV. For some insane reason, the “Scream Aim Fire” album is not on Spotify.

“Tears Don’t Fall” is at 18,297,766 streams.

“All These Things I Hate (Revolve Around Me)” is at 9,878,085 streams.

“Your Betrayal” is at 8,335,370 streams.

“The Last Fight” is at 5,337,727 streams.

“Fever” is at 3,696,842 streams.

“Bittersweet Memories” is at 2,673,920 streams.

“Temper, Temper” is at 1,187,795 streams.

“Tears Don’t Fall (Part 2)” is at 1,030,904 streams.

“Breaking Point” is at 884,423 streams.

“P.O.W.” is at 670,708 streams.

I am sure that if the songs from “Scream Aim Fire” could be streamed, the above list would be a touch different.

So what is this saying about the band.

They have a reach that a lot of other bands do not have in metal. Kirk Hammett said that there isn’t any new bands coming out on the scene because of the internet and social media. Tell that to BFMV and their fans. Michael Poulsen said that bands can’t live off record sales alone. He is right, they can’t, however a band can live off record sales, iTunes downloads, streaming fees, YouTube views, licensing, merchandise and live revenue. You just got to be prepared to put in the hard work.

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A to Z of Making It, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Kirk Hammett = Misguided Fool. We Are Actually Living In The Golden Age of Music Access

The comments from Kirk Hammet have been getting a lot of press/ink lately. They have been re-posted on thousands of other metal news sites by simply copying and pasting what he said.

For those that haven’t read it, this is what Kirk said;

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern. Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

Okay so lets unpack what he really said.

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern.”

You see, when you detach yourself from the streets and live in your ivory tower, you don’t see what is happening at ground zero.

Five Finger Death Punch is going GOLD in a tough sales market. They have great numbers in relation to YouTube views and Spotify streams. Their albums have been selling up to the point of when their new one is released. Think about that for a second. Five Finger Death Punch has consistently moved units of their albums every week since 2007. Now compare that to Dream Theater whose new album is already dead and buried after four weeks.

Shinedown are doing super numbers in relation to sales, YouTube views and Spotify streams. They have certifications left, right and centre.

Avenged Sevenfold released a progress is derivative album that is also doing great numbers. In addition, they do super numbers on the live circuit

Black Veil Brides has achieved so much with their first three albums as well as other bands like Bullet For My Valentine, Alter Bridge, Killswitch Engage, Volbeat and so on.

Will we have the superstars of the Eighties and Nineties again? Of course not, it is a different time today, however you can’t tell me that the bands mentioned above don’t have a certain superstar status at the moment.

Will they headline the major festivals? Probably not, because no one really likes festivals any more. The festivals are on their way out. They just don’t know it yet.

“Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

With all the information we get on our favourite artists these days, it makes us realise that our heroes are complete idiots. Kirk just doesn’t understand change. It’s constant.

Kirk’s comments are no different to the comments from other dinosaurs like Jon Bon Jovi, Scott Ian, Duff McKagan, Yngwie Malmsteen, Thom Yorke and David Byrne. Railing against the Internet, Spotify and iTunes and complaining about payments and the lack of motivation to record new music. 

Let’s get one thing clear. Music today can be made for next to nothing. That is why we have so many releases in the market place. Competition for listener’s attention is sky-high. Everybody who records something believes we should pay attention.

Kirk Hammett wants to go back to the Eighties, to a time when bands had to have a record deal to record their music. Kirk Hammett wants fans of his music to buy the whole Metallica album just to find out it was garbage (like ReLoad, St Anger) or for a few songs (like Load).  

If that is the motivation that Kirk Hammett and Metallica needs to record, then they can just give up right now.

It never used to be that way. Metal and rock artists never complained. They always ADAPTED. 

Do you hear Imagine Dragons, Daft Punk, Mumford and Sons, Shinedown, Five Finger Death Punch, Eminem, Halestorm, Killswitch Engaged, Alter Bridge, Slash or Avenged Sevenfold going on a rant about not wanting to make new music or that it is just too tough out there and no one can make it?

Could it be that most people are just not interested in new Metallica music? As Lars said in a Hot Metal interview from June 1992, that I posted earlier. The numbers they are getting for the Black album, will not be eclipsed or bettered.

Could it be that the Napster stigma is still around? The image of Lars Ulrich holding 500 pages of user names that traded in Metallica music is still fresh in people’s minds. 

The comments in relation to streaming are just wrong. Streaming is competing with PIRACY. How is that not good? With Spotify around it just doesn’t make sense to steal. It pays the artist when their music gets played and it pays the artist forever. A sale of an album is just a one stop transaction that inflates the NOW and when you start talking about the NOW, you are thinking like a Record Label.

If Kirk Hammett and Metallica or any artist out there wants to make money from recorded music, they need to find a way to get people to purchase a Spotify Premium account.

Spotify has a mission to have over 20 million premium customers. This will allow artist to take years out to record their masterpieces. Instead of working with the technology, they talk in riddles against it. 

We are living in the golden age of music access. The history of recorded music is at our fingertips and that is a good thing. Finally, there is plan in place to monetize it. If you want to monetize, you need to keep creating.

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A to Z of Making It, Music, My Stories, Piracy

Metallica: Hot Metal – June 1992, the “Through The Never” Stage Idea Goes Back To This Period and Staying Power

I have been re-reading a lot of the magazines I have accumulated during the Eighties and the Nineties. I just finished reading a story about Metallica from the Australian magazine “Hot Metal”. It is the June 1992 issue.

The article is written by Robyn Doreian, who was the editor once however when this story hit the press, she had moved on to Metal Hammer. The story was a combination of two days she spent with the band, plus separate interviews with James Hetfield and Lars Ulrich.

The first part that got me interested was the following answers from James Hetfield;

RD – First up, I ask him about the new stage design, which not only challenges conventional rock shows but also has consider-able advantages for the fans.

JH – “We sat down and talked about what we wanted to do. For instance, Lars has his travelling drum kit that was all his thing. I have to make that clear,” he scoffs, “because I find it a little silly. As much as he wants to be in the spotlight, he also gets to travel. He’s basically a front man on drums. We should have thought of it earlier in our careers, I guess.”

“The snake-pit was a combination of ideas from band members and management. Initially that hole in the middle of the stage was meant to be a special effects area, with things like little crosses rising up, or a blow-up ‘Justice’ lady or something.” sniggers Hetfield.

“We said no’ Why not put some kids in there, some fans. That would be cool. We usually put between 40 and 90 kids in there, depending on each city’s fire regulations and stuff.”

RD – What about the area set aside for taping?

JH – “Fans have to buy a special ticket for the tape section. It’s like five bucks more, and there are like 20 or 30 kids who can get in there and video, audio or whatever they want to do. It’s a cool thing to do, to flood the market with bootlegs. And it makes it a little more personal.”

The above got my interest for two reasons;

1. The stage design.
2. Bootlegs.

First, the stage design. The grand stage design that is seen in the movie “Through the Never” was conceived back in 1991 for the tour in support of the Black album. Of course, an idea is just an idea until it is executed and with the exponential rise of technologies, that idea finally came to fruition in 2012.

The point of this is that no one should ever give up on an idea. If it doesn’t work at a particular given point in time, keep it filed away as it could work at a later time.

Second, the bootlegs. The Black tour did something great for the hard core fans that no other band had really done up until then.

Metallica in 1992, wanted to flood the market with bootlegs. Metallica in 2013 has the following disclaimer on their Live Metallica website “Terms of Use”;

Any violation of copyright laws may result in severe civil and criminal penalties. Violators will be prosecuted to the maximum extent possible.

Compare the above to the comments from Hetfield. What a difference between Metallica and the Metallicorporation? This is why Metallica messed up big time with Napster by handing over names of fans at the Senate Hearings.

Next up in the interview was Lars Ulrich. Knowing what we know now, words from the past is always interesting.

RD – Seizing the opportunity I ask him whether, seeing as Metallica have now been so firmly embraced by the mainstream, it’s possible that they are becoming what they once rebelled against.

LU – “I don’t disagree with that, but we were always more into doing our own thing, never about being shocking for its own sake or pissing people off. You should always be yourself.”

Lars admits that he and Metallica are becoming the entity that they rebelled against. Is there anything wrong with that? Of course not. Can a band remain the same after they accumulate millions? No chance.

RD – Do you ever think that in years to come there is a danger of Metallica being viewed as a dinosaur band, some sort of corporate rock giant similar to what happened to bands like Zeppelin in the 70s?

LU – “I think there are a lot of people in the States right now who, simply because we have gained confidence in what we’re doing, are saying that we are doing the same arena rock clichés that these other bands were doing. My attitude is basically that if people come and see us and think its arena rock crap then that’s fine. It doesn’t affect me; because I know what we’re doing is distinctly different from what everyone else is doing.”

RD – With Grammy awards, cumulative record sales in the millions and adulation the whole world over, what is there left for the band to achieve?

LU – “Staying power. In terms of numbers, it’s not going to get much bigger but its important not to burn out. A lot of bands don’t have the confidence for a long term career, so they try and milk everything while they can. We plan to be around for quite a while, so when this tour is over we’re going to have a long period of inactivity.”

The above is interesting to me for the following two reasons;

1. Be Yourself / Stay true to yourself
2. Staying Power

I was a fan of Metallica coming before the Black album came out. It was “Ride the Lightning” that did it for me. I cannot recall how many arguments I got into over what is the better album between “Master Of Puppets” and “Ride The Lightning”.

Then the Black album comes out and I really liked it. I thought it was perfect. The songs hammered the ear drums from start to finish and the groove was undeniable. Metallica wrote and recorded an album that they wanted to write. It was never designed to have a hit single whereas “Load” and “Reload” to me, feels like Metallica had that single idea in the backs of their mind.

The comments about staying power ring true. As Lars said, in terms of numbers, it wouldn’t get any bigger than the Black album. However reaching the top is not the end of the journey. That is when a new journey begins.

Twisted Sister failed after “Stay Hungry” exploded.

Motley Crue fired Vince Neil after “Dr Feelgood”.

Guns N Roses became Adler-less after “Appetite for Destruction” and after “Use Your Illusion,” Guns N Roses became an Axl Rose solo project.

Motorhead had Fast Eddie Clarke play on one more album (“Iron Fist”) after “Ace of Spades.”

Skid Row got one more album out in “Subhuman Race” after the massive “Slave To The Grind” and disappeared.

Van Halen released “1984” and then fired David Lee Roth. They are one of the rare bands that changed lead singers and went on to bigger success, with the Van Hager era.

Poison got “Flesh and Blood” out after the mega successful “Open and Say Ahh” and it was curtains, even though “Native Tongue” with Richie Kotzen was a great album.

White Lion never recovered from the mega success of “Pride”.

Warrant released the excellent and heavy “Dog Eat Dog”, however it was no “Cherry Pie” and they got dropped after Jani Lane left.

Also when a band reaches the top, it opens up the opportunity for some time off. Metallica had been on an album and tour cycle since “Kill Em All” was released in 1983. After 11 constant years, by 1994, they had some time off, before they regrouped for the “Load” albums.

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A to Z of Making It, Music, My Stories

What Should An Artist Do When They Start Off?

Should they focus on the definitive track, polishing it up with re-write after re-write, maybe even call in a song writing committee, just to get it to radio and be part of a dying game.

Once upon a time, perfection was everything. Today it is history. Steve Jobs made his name by focusing on one core product at the start.

An artist should be focused on that one song. They shouldn’t try anything else until they have nailed the song. There is no point building your web presence if you don’t have that song.

Artists should realise that we live in a world that has YouTube dominating as the world’s number one music service. The kids these days, they don’t buy, they stream. While people complain about Spotify, YouTube slipped in the back door and won. It won because the record labels procrastinated and extended the negotiations with Spotify. Therefore, artists should not judge their reach based on sales figures alone. 

Artists should be leading and dominating. This is what tech start-ups do very well. The artists that are doing neither, are just focusing on maintaining their current profit margins or are relying on someone else to make something happen. In other words, if artists choose to stay where they are to maximize profits, they are then a day away from losing all relevance.

This is what is happening to Bon Jovi. They released a terrible album, both in terms of sales and reviews/perception, and are now on an endless tour, raking in all the dollars. Meanwhile, a new brigade of rockers is stealing their thunder like Shinedown, Halestorm, Skillet, Imagine Dragons, One Republic and Mumford & Sons.

Same for Metallica. While “Death Magnetic” was a return to form, I dare anyone to say that it is their best album. The album came out in 2008 and for the last five years, they have been on an endless tour, raking in all the dollars. While they are currently out promoting their “movie (that cost $18 million and financed from the pockets of Metallica)”, other metal acts are stealing their thunder like Five Finger Death Punch, Avenged Sevenfold, Stone Sour, Machine Head, Killswitch Engage, Bullet For My Valentine, Volbeat and Trivium.

Artists have the ability to connect directly with their audience. They don’t need the media to sell them or to keep them in the spotlight. It is up to the artist to do that. Of course there is still a lot of them complaining that the new way is not like the old way and that no one can get paid.

Look at the shifts on society. Once upon a time we got our mail once a day. Now we get our mail twenty-four seven. We need to be connected. Heaven forbid, if the internet goes down, or the broadband lines break. It will be chaos.

So many artists today are all in, trying to make it in the music business the old way. However that was never the case in the Seventies and the Eighties.

Brad Gillis had a side project cover band, while Night Ranger was trying to get a record deal. It kept the money coming in until his main gig got its shot. From this side project, he even managed to get an audition for Ozzy Osbourne and another gig. What are the chances of an artist doing the same today? Artists need to have a back up plan.

The back up plan also needs to be there, for the time when an artist has invested a lot of time and effort into an idea and they start to become attached emotionally to the project. So they keep at it and end up stuck in a position or a deal that they regret.

Why would an artist knuckle down and record an album when they are not connecting with anyone. I cannot count how many albums I have come across from bands, that have no social media presence or a couple of hundreds of likes on Facebook, however no one is talking about them. If artists aim to high and fail, where does an artist go afterwards compared to setting modest goals and succeeding.

If you are planning on spending money on your art, what plan do you have to profitably engage with your fan base? Check with any business that is investing in themselves. There is a plan to recoup.

What is the plan of a heavy metal musician? Get together with some friends, drink a lot of beer, smoke some green, record some songs and the whole world will bow down at the greatness before them. Yeah, right. If an artist wants to have a career in the music business, they need to have a monetization plan in place.

The metal and hard rock genres are still not fully in with the current way of doing things compared to other genres. Of course, some DIY bands are getting it, however a lot of them still don’t and if they do rely on getting a label deal they should realise that a lot of the labels are even worse at it getting it.

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