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Music

Randy Jackson from Zebra

No, not the American Idol judge. Randy Jackson from the band Zebra. He does Robert Plant better than Robert Plant!

It was Dream Theater’s cover of their song “Take Your Fingers From My Hair” in 2009 that re-awakened my interest in Zebra. Isn’t it funny how a cover song brings back the original song and the band into the psyche. Something that Jon Bon Jovi doesn’t have the foresight for, as he thought tooth and nail to stop Shinedown covering “Wanted Dead or Alive”, believing that Shinedown’s cover song would take away income from the Bon Jovi original.

In an interview with The Great Southern Brainfart Randy Jackson was asked how did he feel about Dream Theater’s version and has Zebra seen a new horde of young fans because of it.

“Certainly. A lot of people who were unaware of Zebra were definitely made aware of us by Dream Theater doing that cover. We were really flattered that they did it. They stuck to the original version but added their own touch to it so I thought they did a great job with the song. I really liked it.”

Jackson founded Zebra in 1975. They had a very large following before their first record ever came out in 1983 on Atlantic Records. Like most bands in the later part of the Seventies and the early part of their Eighties, most of their fan base had been developed from their live shows.

In addition, the majority of the bands had been slugging it out for a decent time in the clubs before getting their recording contract. Look at Twisted Sister. How many artists today are prepared to put in 8 years of hard work before they actually get a chance to record. The answer is NONE. Artists today record straight away, release it and expect something to happen. They might do it that for a few years and when nothing happens 90% of those artists would walk away. The 10% that continue are the ones that become lifers.

The follow-up album “No Tellin Lies” in 1984 stalled in the U.S and by 1986, their 3.V album wasn’t even noticed and Atlantic dropped them.

Zebra should have toured Europe after the second record got released, instead they stayed in the U.S and as Randy has said in a few interviews, it was probably their worst decision ever made. Maybe they never should have released the second album. As with all things in the music business, once a band has an unexpected hit, they are put under serious pressure to release a follow-up.

Zebra fell into this category, pressured and rushed to get album number 2 out. The label also didn’t ball in the promotion game. The fan base of Zebra was still in New York and Louisiana and that is where the promotion efforts should have been focused on. A lot of Zebra’s hard core fans didn’t even know that they had album number 2 out. .

As history would have it, they put out their second album and went on tour with “REO Speedwagon” and “Sammy Hagar” during 1984. Air play for the new album was not a lot compared to the self-titled album, so after the US tours, the band had to go back in and record album number 3.

This was February 1985. As Randy Jackson was writing the third album they also looked for a producer. The band couldn’t come up with anybody. For five months the band was in limbo. It wasn’t until December 1985 that the band hit the studio for album number 3. That was a false start and the band went back into pre-production to work on the material. Finally in February 1986 they went into the studio and stayed there until August of the same year. By then it was all over.

If Atlantic was hanging out Twisted Sister to dry, what did that mean for a band like Zebra?

The album “3.V” just died. Radio ignored it. The week that it was released was the same week that Bruce Springsteen released his live box set. Three months earlier, Bon Jovi released “Slippery When Wet” and that album was picking up some serious momentum by November 1986, Europe’s “The Final Countdown” had broken world-wide as well. Radio put them in constant circulation.

The press didn’t want to give Zebra the time of day as “The Boss”, Bon Jovi and Europe became the darlings at that time. At this time as well, a lot of the radio program directors weren’t in charge of the play lists anymore and this really Zebra because back in 1986, bands really need airplay in order to get record sales. In addition, another program called MTV also ignored the band.

While most people would know Zebra by the songs “Tell Me What You Want” which Randy wrote it 1978 at 6:30 am after a gig at “Speaks” (New York) and “Who’s Behind the Door” that deal with the big questions about life there are other songs to sink your teeth into. There is the “Yes” inspired “The La-La Song”, “Take Your Fingers From My Hair”, “Lullaby”, “Time”, “Hard Living Without You”, “But No More” and “One More Chance”.

Then it was over. China Rain never got a fair shake. Randy Jackson finished the China Rain record in 1990 and Atlantic Records decided not to release it. Sound familiar. Gatekeepers controlling the fate of musicians. Dee Snider suffered the same fate with his “Desperado” project.

From 1992 to 1996, Randy was involved in the development of an interactive musical instrument called “The Key”. The instrument allowed anyone to play a guitar-like instrument (The Key) along with videos or CDs.

“Zebra IV” started recording in 1996. The drums were done in a week in 1996 and the rest of the album was done sporadically after that. In a MelodicRock.com interview, Randy said it was “a good 9 months of actual studio time but spread over a period of 7 years”.

The album didn’t see the light of day until 2003.

Throughout the Nineties, Randy built up his acoustic shows. Nobody wanted to book him in the beginning, even his trusted agents in New Orleans who had booked Zebra for 20 years rejected him. Now he is playing places like Japan and criss crossing the US and he hasn’t even put out a recording of the acoustic project. Yep, while labels and artist still believe it is about the album, here is Randy Jackson delivering a show that is spreading via word of mouth.

The same major labels who have been scared to search out and develop new music and bands. The rock that kids listen to today is the rock that we listened to growing up. Record execs are so afraid of losing their jobs that they wouldn’t think of trying something new. All they want is for their profits to sustain or get better, because in the corporate world that we live in today, everyone is replaceable.

In between Randy did “The Sign”, a melodic rock supergroup. He also handles the vocals for the wildly successful Symphonic Music shows of Led Zeppelin, Pink Floyd and Eagles performing to packed houses across the country (from 1996).

He is a lifer in the music business. Prepared to do what he needs to do to get. He is 38 years deep in his music career. He didn’t get the fame that other bands did, however it didn’t mean he didn’t have success.

http://www.famousinterview.ca/interviews/randy_jackson.htm
http://thegreatsouthernbrainfart.com/?p=7752

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John Sykes

How do you follow-up “Still Of The Night, Bad Boys, Give Me All Your Love and Is This Love”?

You don’t. You change tact and form a super group with musicians that have some real rock credentials.

Forming a new band or going solo (depending on how people see the Blue Murder project) after being fired from Whitesnake before the huge success of the 1987 self-titled album, John Sykes believed the world was his oyster. Surrounded by the expertise of John Kalodner and a big money offer from Geffen Records, he believed he would have instant success now that he could play by his own rules.

However that was not to be. The Blue Murder self-titled debut got stiffed from the outset, due to the Geffen label bosses doing everything to please David Coverdale. David Coverdale even threatened to withhold the next Whitesnake album if the label didn’t pull its marketing of the Blue Murder project.

The self-titled Blue Murder album is a classic album. It was an accumulation of who John Sykes was at the time. Can’t say much about the pirate swash buckling image, however the music was epic and majestic. The songs. First class.

It is a shame that it is not on Spotify, however the follow-up “Nothin But Trouble” is on Spotify along with a folk band called Blue Murder. If you don’t own or haven’t heard it before, go to YouTube and you can hear the full album in a high quality stream.

Released in 1989 it was produced by Bob Rock. It kicks off with “Riot”. There is so much intensity and drama in this song and I remember when I heard John Sykes’s vocals, I was like damn, this guy can sing. I couldn’t believe that John Sykes considered getting someone else to do vocals.

It contains the majestic “Valley Of The Kings” which ironically was co-written with Tony Martin. Of course, if you listen to the Black Sabbath album “The Headless Cross” with Martin singing, you will hear a lot of similar melodies to “Valley Of The Kings”.

“You’re workin’, slavin
Into death every day
Set us free”

Depending on how people view a 9 to 5 job, not much has changed since the time of the Pharoah kings.

How heavy is “Ptolemy”? What about that groove!

“Black Hearted Woman” is co-written by with Carmine Appice and Tony Franklin and it is a derivative version of “Children Of The Night” and “You’re Gonna Break My Heart Again” from Whitesnake.

“Out Of Love” is the result when John Sykes combined “Is This Love” and “Looking For Love”.

“Billy” is the Thin Lizzy influence coming through.

It’s nine songs and no filler, however this great album was still eclipsed by the work that John Sykes did with David Coverdale.

Look at the track list to the John Sykes “Bad Boy Live” CD, and you will see “Bad Boys”, “Crying In The Rain”, “Is This Love” and “Still Of The Night” on the track list. Those songs still get played live by Whitesnake and by John Sykes.

Listening to Blue Murder it doesn’t sound dated. The music has lost none of its power in the decades that have passed. That is the power of the riff and John Sykes was damn good at creating an awesome riff.

The album is heavy without being bleak. You can listen to it while driving and you can listen to it in the comfort of your home. It reminds me of a time when music ruled.

It is such a shame that the Blue Murder album got stiffed by David Coverdale playing record label politics and it’s follow up “Nothin But Trouble” got stiffed by the record label playing grunge politics. While “Nothing But Trouble” didn’t have the same impact has its predecessors, it is still a very satisfying album and it’s a John Sykes album I still listen to today.

“You promise heaven, but hell is all I see
(Mojo rising on the wind)
If there’s a lord above
Come rescue me
(Mojo rising on the wind)”

Any song that starts of with the above lyrics has my attention. “Cry For Love” is another derivative version of the “Valley Of The Kings”, “Crying In The Rain” and “Still Of The Night” style that John Sykes is renowned for, however it doesn’t sound like a forgery.

“We All Fall Down” is Thin Lizzy heaven and this track would have satisfied all fans of Thin Lizzy in John’s vocal delivery and lyrical style.

“I Need An Angel” is one of the best power ballads that John Sykes has composed.

“Runaway” is a clichéd lyrical theme however there is nothing clichéd about the song and it’s delivery.

“Dance”, “I’m On Fire” and “Love Child” are no different to “Sex Child” and “Jelly Roll” from the debut.

All of these songs can stand on their own. Anyone that listen’s today, cannot help but nod their head and tap their foot, because the music is so good!

It’s the guitar work, it’s hypnotic, it’s majestic, it’s all riff-a-delicious, it’s heavy, it’s melodic and it’s passionate. It’s like Sykes didn’t care who was paying attention, he was just going to go off and do his thing. If he wanted to chuck in a 2 minute guitar solo, he would.

So it is 1994 and John Sykes is without a record deal. What does he do next? He goes solo. In a gatekeeper controlled market, interest in John Sykes was still high in Japan and Europe. The U.S market got pushed onto the grunge and alternative band wagon. Hard Rock fans had to pay top dollar for imports to satisfy their musical needs. What can I say, the people who run the record labels are complete idiots.

In 1995, “Out Of My Tree” drops. I didn’t hear this album until Napster hit in 1999. I couldn’t justify paying the $80 for it in Australia, just because it was a Japanese import. So when Napster hit the Australian shoreline, John Sykes was the first name I searched out and to my delight, I found all the songs that made up the “Out Of My Tree”, “20th Century” and “Loveland” albums.

“Soul Stealer” opens the album with a very sleazy and groovy riff. Again it is derivative and it is perfect. There is a swing and it’s infectious. “I Don’t Want To Live My Life Like You” is next, with it’s very punky Sex Pistols vibe and super catchy chorus.

“Standing At The Crossroads” channels the spirit of Jimi Hendrix. Following that is the slow “I Don’t Believe In Anything”. It sounds psychedelic, very Beatles like and it sounds like it came from an era when everything on an album didn’t sound the same. It’s not a glam rock or pop metal power ballad. It is jazzy and the bass line is even funky. You believe that Sykes truly feels it. It’s structure is classic rock all the way, with a verse, chorus, lead break, back to the chorus and we are only half way through the song.

The piece de resistance is “Black Days”. It harkens back to the classic rock riffs that John Sykes creates. The groove behind the music is undeniable. It gets the foot tapping and the head tapping. It’s got a small drum solo, a classic Sykes solo and a slow, “Whole Lotta Love” style breakdown, before building up to that epic riff. Then we get a classic outro complete with Sykes soloing over a repeating vocal line and the drums building it up nicely until they are in a double time frenzy.

“Jesus and Mary” has an ascending riff like Led Zeppelin’s “Kashmir”. The lyrics let the song down in my opinion as the music is so good.

“Do Or Die” is a derivative version of “We All Fall Down” and “If You Ever Need Love” is a derivative version of “Is This Love”.

John Sykes even reformed Thin Lizzy as a tribute to Phil Lynott however some of his best work is on albums that have more or less been wiped from the map. Everyone should check those albums out.

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Avatar

It’s hard to believe that “Black Waltz” is Avatar’s fourth release. Of course as is the norm these days for me, they are another band from Sweden and the famous Gothenburg melodic death metal scene. It looks like my love affair with Sweden continues. Of course, no one can touch my favourite band, which is the mighty “Evergrey”.

I was interested to check this band out after the guys from Five Finger Death Punch mentioned in an interview that Avatar’s new album is doing the rounds while they are on tour and that it is influencing them in the riff department.

The best way to describe their music is like a circus freakshow. Even one of their songs is titled “Smells Like A Freakshow”. Like Blowsight, Avatar has just so many elements in their music.

Industrial rhythms (like Rammstein) – check

Old Time Rock N Roll boogie – check

Swedish melodic death metal scene (like In Flames) – check

Twisted evil persona’s (like Marilyn Manson) – check

Hyperactive metal (like System of A Down) – check

Modern Metal elements (like Disturbed) – check

Technical Metal elements (like Meshuggah, Sikth) – check

Melodic, arena sized choruses – check

And that is what I got from listening to Black Waltz. A bizarre, melodic, psychotic freakshow.

They started out as a traditional melodic death metal band back in 2001. Since then they have tweaked their sound up to something very unique. Vocalist Johannes Eckerström (the Clown), growls his way through verses and when the choruses come, he turns on the melody.

“Paint Me Red” is about a girl hurting inside and pictures suicide. “Smells Like A Freakshow” is about standing up for yourself and not letting people get you down because they think you are an oddball or a freak. Other favourites include “In Napalm”, “Let It Burn” and “Torn Apart.” Seriously that section from 3.43; it’s like Enya/Enigma with a gothic metal touch. If anyone claims that part doesn’t get their attention they are lying.

So I went on Spotify to see how the band rates there.

So all the above songs except “In Napalm” are in the Top 10 of songs streamed the most.

“Paint Me Red” has 126,338 streams.

“Let It Burn” is the champion at 630,427 streams.

“Torn Apart” has 259,870 streams.

“Smells Like A Freakshow” has 229,755 streams.

We are all looking for greatness. We all want to share what we love. The biggest strength of the album is how it is able to be experimental, yet feel perfectly designed.

That is how you triumph today. You need to be experimental and spontaneous, however it needs to feel cohesive. The Top 40 is all about committee writers and generic songs. When an artist comes from left field, the Top 40 is shocked to its core.

The world today has people paying to get their story spread. Anyone heard the recent viral sensation called “Batkid”. It turns out that viral sensation had a lot of help from some paid friends. Read the story yourself. It was manufactured.

http://www.brandchannel.com/home/post/2013/11/22/Batkid-Brand-112213.aspx

There is always someone ready to take someone’s money, however what does all of it really do for an artists’ career and what does it do for an artists’ longevity. Manufactured superstars do not have a long shelf life.

Hell, even Bob Seger knew that when he wrote the words to “Old Time Rock N Roll”.

“Today’s music aint got the same soul, I love my old time rock n roll.”

Robb Flynn is doing wonders with his General Journals. It is working for him, and it is engaging his fan base. It doesn’t mean that it will work for every artist however artists need to play in order to win.

That is what Avatar encompasses for me. An eagerness to play and try out some new moves. Like all game winners, it is those moves that come from left field that end up winning the game.

So now that everybody is watching, what will Avatar do?

It comes down to the music. That is what builds careers. Today being an artist means that you need to be creating constantly, building an audience and holding it.

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Blowsight

Nikki Sixx is a fan and he endorsed the band on his Sixx Sense Radio show. Celebrity endorsements in other genres would normally see the endorsed act get some serious traction. However the very divisive metal and rock communities fail to pay the same attention to celebrity endorsements like other genres.

Lorde broke through because of an endorsement. Credit Sean Fanning. I got into the band Avatar because Zoltan Bathory endorsed them during the “American Capitalist” tour. Endorsements from our heroes makes us pay attention. However in the end musicians endorse little. Google “musicians endorsing musicians” and you don’t really see any list that Google can recommend. However you see a lot of pages on musicians that HAVE endorsements with manufacturers.

Anyway, someone who is famous said that Blowsight are great. So the band gets a look. Now it is up to them to capitalise on it. Bands don’t get a lot of chances in the music business. They need to deliver when they do get the chance. And it is always about that one song. If the song is okay, kiss that chance goodbye. And that brings me to Blowsight.

First YouTube. The official video clip for “This Pain” is sitting at 28,651 views. The official video clip for “Hit On The Radio” is sitting at 16,874 views. The official video clip for “Days Of Rain” is sitting at 72,837 views. Hardly earth shattering numbers, especially since “Hit On The Radio” is talked up as “the song”.

However their cover version of Lady Gaga’s “Poker Face” is sitting at 120,231 views on one user channel and 55,918 on another user channel for a combined view of 176,149. Their cover of Britney Spears “Toxic” is sitting at 119,072 views on a different user channel. So for two cover songs, the view counts total 295,551. There is a fan base there for sure that can be monetized.

However the two most viewed YouTube videos are on user channels and not on the official Blowsight channel. Actually there is no Blowsight channel. The official videos mentioned previously are on the Fastball Music Label channel. This is a big mistake on their part.

Spotify has the following list as today;
1,272,112 streams for “Bandit For Life”
1,031,547 streams for “Poker Face”
430,068 streams for “The Simple Art (of Making You Mine)
357,917 streams for “Toxic”
266,551 streams for “I Wish You 666”
143,881 streams for “Invisible Ink”
60,108 streams for “Hit On The Radio”
50,681 streams for “It’s Me You’re Looking For”
49,634 streams for “Through These Eyes”
32,553 streams for “Back Where We Belong”

To put into context the million dollar stream figures for the songs “Bandit For Life” and “Poker Face”. Dream Theater is a world-renowned and Grammy nominated band and their song “On The Backs Of Angels” has 1,205,759 streams. Blowsight is more or less a small-scale Swedish based band.

Remember the best artists of the Sixties and Seventies became famous because of cover songs. Look at Jimi Hendrix. “Hey Joe” and “All Along The Watchtower” come to mind immediately. Linda Ronstadt’s fame came because she took other peoples forgotten songs and made them hers. Led Zeppelin even covered songs and called them their own.

Blowsight – Destination Terrorville

It was late in the afternoon at work, my head was fried and then “Destination Terrorville” filled my ears pace through my budget TDK ear pieces. What can I say, I stuck with TDK during the cassette wars, so their name still resonates with me.

For an album that was released in 2007 it sure sounds fresh and new. Of course, I wanted to know more, so I Googled them.

Of course they are from Sweden. Stockholm to be precise. Another Swedish act like Avatar, April Divine, Takida, Corroded and Days Of Jupiter trying to make a difference in the modern rock scene. The roots go back to 2001 and they released demos of their material on the internet and allowed listeners to freely “collect ‘em all!”. Hey what a great idea, competing with free to get some market share.

Back in 2007, front man Nik Red was known as Niklas Fagerstrom (of course a totally perfect rock star name and a scene from the movie “La Bamba” comes to mind right now. You know that scene where Richard Steven Valenzuela is told to shorten his name to Ritchie Valens, so that he has more mass appeal).

My first impression is that it is very reminiscent to two bands I dig. One is Evans Blue, the other is Breaking Benjamin.

They are a band that is able to take the best bits of the pop, rock, metal and punk worlds. In the end it still comes across as modern rock/metal. That is not a bad thing, however it is a very crowded marketplace and they need to be really great at what they do.

“All That Is Wrong” has got a sleazy middle eastern sounding bass line that is reminiscent to Tool “46 x 2” especially when the guitars crank in. The verses are punchy and syncopated and it makes up for the Chorus that falls flat.

“Over The Surface” has a very classical sounding arena rock chorus that is very reminiscent to the style of Finnish band “The Rasmus.”

“Red Eyes” is Alice In Chains/Soundgarden with a Euro Metal vibe. In the vocal delivery, you can hear the influence of Nick Hexum’s (311), Phil Anselmo (Pantera) and Layne Stayley/Jerry Cantrell (Alice In Chains)

“Bus Girl” has got this classical Beethoven vibe as well. It is a minor key song and you can feel the sadness fill the headspace. It is one of the best songs on the album and it was a bonus track.

“If You Were Me” is a great track, starting off with echoed natural harmonics but a ballad it is not. It has a lot of different genre hoping styles in it.

“How I Get What I Deserve” is canvassing Three Days Grace and any song off the “One-X” album.

“The Simple Art (Of Making You Mine)” sees Blowsight turning into Papa Roach.

All the songs are good, but not great.

Blowsight – Life And Death

This album was released in 2012 and it’s damn good. It has that anything goes attitude with some tasty shredding along the way.

“Sun Behind The Rain” has an unbelievable pop hook in the chorus and it comes from out of nowhere as the verses are syncopated head banging heavy rock.

“Through These Eyes” is a combination of all the Top 40 genres, ranging from pop rock merged with R&B and hip hop. Think Coldplay, Black Eye Peas, Red and Linkin Park.

“Surprise” has a tasty intro. It grabs you from the outset.

“Hit On A Radio” is a replacement for Good Charlotte since the band is on hiatus.

“This Pain” is melodic metal in a certain “In Flames” kind of way.

“Blackout Time” starts off like a Beyonce/Destiny Child song.

“Red Riding Blues” starts off with a cabaret swing feel.

“Dystopia Part II” starts off with a Muse feel and then it enters Avenged Sevenfold territory. The bio states that the song is “the off­spring of Queen’s “Bo­hemian Rhap­sody” mating with “November Rain” by Guns N Roses”.

“It’s Me You’re Looking For” is an energized cross between Avatar, Rammstein and Volbeat.

“Back Where We Belong” is System of A Down on adrenaline.

Singer Nick Red has stated that the band’s focus is “to break down the bar­riers by bringing dif­ferent genres to­gether whose fans would openly fight each other out in the streets”.

So can they break down the doors to the large U.S market?

Why am I talking about them when I am being critical?

Yes they can and I believe in them. I believe in what they are trying to do and that is important.

“Sun Behind The Rain” is the star of the show.

Blowsight needs to get out of the old school thinking, which is to release an ALBUM. The album ideology was built for a different time. This was a time when people waited for radio to play in a “new” single years after the album was released. That worked when albums had gated releases. These days the whole slab is available for free on the very day it comes out.

Do artists seriously believe that people will decide to purchase their albums 12 months later just because they liked a few songs when it came out?

That was the old gated system, where if the artists delivered enough singles, it would convert those who were unsure to financially commit. However the new game is to constantly release music so that the audience will be continually engaged and committed.

Black Sabbath released an album that got a bit of traction out of curiosity, then disappeared. It looks like all the people wanted was the tour.

Avenged Sevenfold had the album hit of the summer and are now following it up with an animated series and a mobile game.

Bon Jovi released an album, but all the people wanted was the tour. The album stiffed, however the tour was the highest grossing tour for 2013.

Dream Theater didn’t really have the material for a follow up album to “A Dramatic Turn Of Events” and the album disappeared from the conversation. They should be back in the studio right now, recording cover songs, some originals and some instrumentals. Kiss your solo albums goodbye and focus on Dream Theater.

Blowsight are going to lock themselves away to record another album. Then what.

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Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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A to Z of Making It, Influenced, Music, My Stories

What does Protest The Hero’s – Volition album teach us about life?

After the success of their debut album “Kezia” back in 2005, Protest The Hero was expected to go into a more commercially viable and poppy influence. So what did the band do? They released “Fortress” in 2008, which was less poppy and more technical. As lead sing Rody Walker put it, “a natural progression into further obscurity.” Basically they wrote what they wanted to write and in the process created something so far removed from a commercial album than expected.

Let’s start with the song “Underbite” as the hilarious puppet clip is doing the rounds on YouTube right now. If you have seen the clip, you will note how the song focuses on artists that fake it. It is focusing on artists that don’t care about the fan experience. They are focusing on artists who see themselves as gods and their fans as stupid kids, who are expected to consume every piece of music they produce regardless if it’s good or not. It is focusing on the merchandise rip off.

In other words don’t rip off your fans. Work with them. Connect with them. Also from an artistic point of view, you need to write what you want to write NOT what you think people will like. Watch the clip and be humoured by their scathing satire of the rockstar mentality.

My favourite song on the album is “Mist.” The song is basically talking about Newfoundland and Rody Walker’s love for it and how once it is all over in music for him it is the place that he wants to settle down in. The lyrics about the “India” showing up back stage before the gig are hilarious and when they hit the stage after pulling a few beeries, it was the like the best show ever. Life throws up all these different paths. Try as many paths as you can, because in the end we are all as deep as the grave, marching to the heartbeat of the land.

“Skies” is what progressive music should be. It is a perfect amalgamation of so many different progressive styles. It’s about uncertainty and the only thing we know is that the “descent is all there truly ever is.”

Then you have the message in “Drumhead Trial.” The drumhead trial is noted for its lack of impartiality. Basically, you are judged by someone who likely hates you. A recent military trial from the US comes to mind.

“Tilting Against Windmills” is basically about the Catholic Church and how it deals with sexuality.

“Without Prejudice” deals with the fixation that people have on wealth. To extend the message to music bands existed once upon a time to create music and for people to hear that music. Then came the corporations and turned music into a monopolistic business. Then bands became fixated with wealth. Fast forward to the now and it’s back to what it was. Bands need to get people to listen again. Hence the reason why Spotify is a big player.

“Yellow Teeth” deals with people judging other people and basically bullying them, either verbally or on line or on blogs.

“Animal Bones” focuses on how Protest The Hero are proud of their past albums like “Kezia” and “Fortress” and while they are proud of those albums, they don’t want to be defined by them forever.

“A Life Embossed” covers new legislation against pitbulls.

Finally the album title. “Volition,” means “the power to make your own choices.” The band made the choice to not lock themselves in for another three album record deal. The band made a choice to use Indiegogo as a fundraiser campaign to record their album. They reached their target instantly. Eight thousand fans made the choice and dedicated their money to make sure another album happened without even hearing a single note of new music.

Then drummer, Moe Carlson, made the choice to leave the band and pursue a different career. Then the band made the choice to get Chris Adler of Lamb of God to track the drums for Volition.

Then the album cover has a message of how the media seems to glorify horrible situations. The media has the power to make choices and it seems they make the choice that involves making profits. The song “Plato’s Tripartite” covers this topic as it looks like it deals with how rape victims are turned into the villains and the monsters that commit the rape aren’t held responsible for their actions.

As an artist you have the power to make your own choices. Make them and live by them. Protest The Hero have. They are a special band. Support them.

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A to Z of Making It, Influenced, Music, My Stories, Piracy

Metal and Rock Quotes That Will Change The Way Artists Think

There is a post over at Music Think Tank called “12 Powerful Quotes That Could Change The Way You’re Promoting Your Music” that was written Lukas Camenzind.

You can read the quotes in the link. All the quotes are great.

Here are 10 of my favorite quotes that have the potential to change the way artists think (with a rock and metal flavor):

#1

“Unless you find another way of making money besides controlling copying, you will not last in the digital age.” – Ram Samudrala (in an article on the first “MP3 Summit” that appeared in the July 18, 1998 issue of Billboard.)

This quote forms part of a speech that was directed at the Record Labels in 1998. 15 years ago. The labels ignored the advice and went to war in 1999 against Napster and innovation.

Do you think they won? If anything they failed the artists that they claim to serve.

#2

“Some people get into this business for the attention, they want the babes or the money or the Porsche, but when we first got together we didn’t know that this was going to become a business. We were just friends who wanted to jam.” – Chris DeGarmo (Queensryche founder, ex guitarist and main songwriter)

Be in it for the right reasons.

#3

“Our web site is extremely interactive right now. We worked very hard on it in order to make it very fan orientated. There is so much stuff that you can do on our web site. We want to talk to fans. We want video blogs. Sell streams on there. You can talk to us personally.” – Brent Smith (Vocalist, Shinedown)

Your fans are your everything. Treat them with the respect they deserve. They are the only ones you are accountable too. Not managers, agents, labels or the press.

#4

“We owe everything we have to those of you that follow us and give us your love and devotion.” – Brent Walsh (I The Mighty band)

This is from a newer band in the scene. They get it. Fans are the only people bands and artist have to answer.

#5

“When I started, I decided to devote my life to it and not get sidetracked by all the other bullshit life has to offer.” – Cliff Burton (RIP) Bassist

There is no plan B for musicians. There is no safety net. Are you ready to fly?

#6

“The hell with the rules. If it sounds right, then it is.” – Eddie Van Halen

Songs don’t have to be Verse – Pre – Chorus. You don’t need to have the same verse riff each time the verse is played. Let your ears guide you. Those bands that have had a long career broke the rules.

#7

“One must feel strongly to make others feel strongly”
Paganini

If you don’t believe in what you are doing, how will others believe in you.

#8

“We view making it like it’s a finish line. It’s not. You never know what it’s going to be. You never know if you need to keep climbing or it’s a sheer drop down the other side. Sometimes it’s a plateau. Few of us have the Ozzy, Clapton, Billy Joel, Elton John careers, that go on for a lifetime. Most of ’em are a few years and thank you, you’re done.” Dee Snider, Vocalist, Twisted Sister

Making it is the start of the chase. That is when you need to keep on climbing in order to stay at the top. Vito Bratta struggled with this. Dee Snider struggled with it.

#9

“A band is a dysfunctional family. A brotherhood, a family business, and a renaissance-era-court. You’re room-mates in studio-apartment-on-wheels for years-at-a-time, 24-hours-a-day. Plus you’re in the pressure cooker of the spotlight, every move analyzed, read into, or attacked. Everybody wants something from you, everybody wants to be your friend, everybody loves you, everybody can do so-much-better-for-you-than-the-people-you-have-now. Some people try and turn you against each other, and everyone wants to take credit for your success.” – Robb Flynn (Machine Head)

The music industry is tough. Are you ready for it? Your best friend in the band will become your enemy, especially if you are the main songwriter.

#10

“To this day I don’t have a guitar idol. I have people who are my favorites.”– Randy Rhoads (RIP) Guitarist

Be influenced. Progress is derivative.

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