Tag Archives: AC/DC

A to Z of Making It, Music, My Stories

1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity

Get Down With The Trivium – Progress Is Derivative

Trivium has been doing the usual PR interviews about the new album that is scheduled to come out in August (no date has been set as yet). So from the interviews I have read, these six words have been mentioned constantly, “Bigger Melodies, Bigger Hooks, Bigger Riffs.” How would you interpret that?

My thoughts are that this is their attempt at a commercialized product.

Oooo Ah A A A Get down with the Trivium…

Hey there all will you listen to me, we are trivium but it is disturbed we want to be
Hey there all will you listen to me, we have the bigger riffs and melodies, just wait and see
Hey there all will you just listen to it, we are sure that you will like it
Hey there all will you just listen to it, we spent thousands on it so you need to like it.

I am sure you get the hint of the vocal melody line for the above.

So will the new Trivium album sound like Disturbed. I think not. Why? It is this comment from bassist Paolo Gregoletto in an interview on the Roadrunner website;

…. “now we’ve really learned what works within our band and it’s really about improving those things, bettering them each time we go into it. I think once you find what your identity is, you just want to keep improving and building upon that, and adding new elements in but also retaining what makes your band unique among the thousands and thousands of bands that are out there.”

Sound familiar. Heard the above before.

The guys from Five Finger Death Punch are also pushing the same line. Bands have finally realised that they need to play to their core. It is the core that will sustain them and it will be the core that will abandon them. While Jon Bon Jovi is trying to get all the 15 year old One Direction fans to like Bon Jovi with the Because We Can release, it is refreshing to see bands staying true to who they are and building on it.

When Def Leppard released Slang in 1996, it was an attempt to sound grungy and alternative. It was an attempt to play to a new audience that never liked them to begin with, and never would. By doing that they abandoned their core and they still haven’t recovered from that debacle. Def Leppard stated that they wanted to get away from the way they did the albums coming into Slang. This was just a too far departure sound wise. The songs are there and Def Leppard have mentioned that they are planning on re-issuing Slang with a new mix and so forth, so maybe some of those songs that had potential will stand up and be counted as Def Leppard classics.

When Megadeth released Risk, I was curious as to what audience they were trying to win over? It definitely wasn’t the core audience. When Metallica went alternative in the Nineties, the core was still loyal enough to stick with him. They laid down five ground breaking albums before that, we could forgive them for a decade of slip ups.

If there is one band that has stayed loyal to their audience, it is AC/DC. Iron Maiden is a close second. By doing that, look at the careers they have had so far.

Progress is made by improving on what came before. It is the same in music. If you want a career, if you want to make progress, you need to improve on what came before. Progress is derivative.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

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A to Z of Making It, Music, My Stories

The old rock star is dead. Its time to create a new rock star that is a product of the times

Influences/Inspiration

Nobody exists in a vacuum. Inspiration comes from what you read, watch and experience.  Inspiration is the merging of these experiences and influences into something new. When Metallica came on the scene they were inspired and influenced by the New Wave of British Heavy Metal. They were influenced by Punk. They were inspired and influenced by Classic Rock. They were excited and this made them nervous. Nerves made them play faster.

When Black Sabbath came on the scene they were originally influenced by the Blues. Just another blues band among the many blues bands doing the rounds at that time. Then they applied their gloomy industrial upbringing and the rest is history.

Experience

Inspiration doesn’t take place in a vacuum. All day long you are experiencing.

Could Nikki Sixx have written Kick Start My Heart if he didn’t experience death and life? Could James Hetfield have written The Unforgiven if he was brought up in a wealthy household that didn’t have Christian Science beliefs? Could Richie Sambora and Jon Bon Jovi have written Wanted Dead Or Alive if they never toured? Could Dee Snider have written We’re Not Gonna Take It, if he was rich?

If you think you can write a hit song with no prior experience, you’re dreaming.  Our whole life is information. Be ready to reference it.  Trust your first initial feeling.

Sign Of The Times

Don’t get caught up in doing things in the old way. Today’s medium is the Internet. No one wants to hear new music from their favourite artist every two years. We surf the net each day, looking for new music and information.  If there is a demand for your music, you should create and distribute constantly.

The days when we used to have very little music are over. The days of saving up to buy an album and the playing the same album over and over again are also gone.  Now, we’ve got the history of recorded music at our fingertips. YouTube has everything that you want, Spotify has almost everything that you could want and if all of that fails cyber lockers and The Pirate Bay fill the void.

Product Of The Times

The old rock star is dead. Its time to create a new rock star that is a product of the times. Keep innovating.  Embrace the new reality that is being born. Stop playing by the rules of the Classic Rock artists.

Look at the band Heartist. When they formed, they decided that they would not play by the old rules of playing as many gigs as possible just to get noticed.  They decided to not play by the old rules of guaranteeing promoters 50 presales for each gig (which more or less meant, the band either had to beg people to come to their show that didn’t want to be there or they basically paid to play).  They decided to write songs.  They decided to keep on writing. They started posting demos on YouTube. They started building a buzz. The songs had quality. People started to spread them, share them, talk about them. They played ONE gig and got signed by Roadrunner and management.

What Does Music and Success Mean These Days?

Music is for the fans. Music is for the people. Music is not for a record executive to make billions so that they can compete with the Forbes 100 Rich List.  If you want to be in the music business, you need to focus on what music means. Be inspired! Create!  You have to practice, be original and wait for your moment, when you have to deliver.

Def Leppard’s Hysteria was out for over a year before it exploded on the back of the Love Bites single. A sleeper hit that no one saw coming. If the song is really damn good it will get people’s attention.

If you want success, you need to get people’s attention. If you want success you need to work hard and don’t plan for it. If you want success, practice and be ready to turn that inspiration into a product.  If you want success, you need to know that you have no control over what spreads and what doesn’t. Don’t judge the success of your project straight away. Success is always ten steps behind. It takes a while for it to happen.  Don’t just the success of your project in dollar terms. Success is about laying a solid foundation and building on it.

Your music has to be accessible. It needs to make an instant impact. Fans do not have the time to spend on letting an album sink into our brain like the old ways. These days there are so many options and people don’t endure that which is not pleasing to them, They move on. Repetition is not an artist’s friend in the current times. The life span of a song is different these days.

Most of the time you get one shot for each new fan. It is that one time when people will hear what you have created. One time where you need to satisfy them, so that they can respond and share.

Today, you need to have that one unbelievable cut, that makes the people need to hear it over and over again. That one cut that makes the people want to go and find out more about you.

Whether it be Twisted Sister’s “We’re Not Gonna Take It”, Dio’s “Holy Diver”, Ozzy Osbourne “Crazy Train”, Kiss “Lick It Up”, Shinedown’s “Second Chance” or Metallica’s’ “One”. It works in every genre of music.

Connections

Artists can go straight to their audience, there are no restrictions. Artists by now should know that their career depends on building a loyal relationship with as many fans as possible. In order to build relationships, you need to get people’s attention. You need to find a way to be heard over all the noise.

Standing Out – Visuals and Music

You want to be remembered. You want to be talked about. How can you achieve that? Society is a visual culture. That is why we watch TV shows, movies, take pictures and film ourselves.

Why do you think, when you see a preview for a new movie coming out, the studio marketeers have music with it? Why do you think TV shows and movies have soundtracks? They are re-enforcing the visuals with music, as people take more notice when that happens. If people notice they will talk about.

Putting your music with visuals is a big step forward to getting people’s attention. How many times have you walked out of a movie, thinking, what a tough score. I just watched World War Z and I loved the track that Muse did for it.  Man Of Steel had an unbelievable score by Hans Zimmer, that captured the emotion in each scene. It was also inspiring and uplifting. I still remember the preview to the Captain America movie, where they had the music (46&2) from Tool playing and that was almost three years ago.

Standing Out – Opinions

No artist can please everyone. So don’t try. All artists stand for something. If you write a song that is anti-(insert topic here), you will alienate some, and connect more with others. When people get fired up (via positive or negative feelings) they pay attention.

Standing Out – Different = Success

If you look at all of your heroes, they are there for a reason. They are different. When they came on the scene, they were different. Twisted Sister was different to all the other bands in the Eighties in how they dressed and looked. Their style was a combination of AC/DC style rock, mixed with Judas Priest metal, with a dose of punk chucked in. Metallica was different to all the metal and rock bands when they came onto the scene. Motley Crue was different to all the new wave music that was popular at the time. Nirvana, Pearl Jam and Soundgarden were all different to the Eighties Glam Rock movement. Black Sabbath was different to all the hippie folk music at the time.

Different also includes doing cover versions of popular songs. Take jazz songs and turn them into rock songs. Take pop songs and make them into rock songs.  The original artist’s fans will be curious to hear these versions.  Led Zeppelin did a lot of covers, Metallica the same. Van Halen had cover songs on their first five albums. Motley Crue did Smokin In The Boys Room and Helter Skelter.

What Does It Mean to be an Artist Today?

You don’t want to be an artist that becomes who others want them to be. You don’t want to be an artist that whores themselves out to make money. You don’t want to be an artist that does what they have to do to keep the status quo.

It’s okay to not be liked by everybody.

Real artists don’t believe in conforming. Real artists stay true to who they are. Real artists play to their fans and allow the fans to talk about them. Do not change for all the new people that could tag along to your success train, that’s death. You need to keep playing to the hard core fan base. A great artist is someone who leads us into the unknown who we can’t help but follow.

Dream Theater is one artist that comes to mind, that did it their way or the hard way. Signed as a progressive band, they released When Dream and Day Unite, which the label ignored and then went on a long search for a vocalist. When Pull Me Under got traction on MTV and Radio, the band was then a commercial prospect for the label. So the label now wants more crossover songs, and this lead to the issues with the label around the Falling Into Infinity project. After that the band stayed true to who they are and they have grown with each album and are more successful now than ever.

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A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner – 4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Angeline

I like hard rock. It is the eighties child in me that I cannot escape. So I come across a band called Angeline. It is the Life: Volume 1 – EP. 4 songs to impress me. Impress me they did. So I dig a little deeper. There is an album called Disconnected that was released in 2011 and another album Confessions released in 2010.

So I want to know a bit about the band. They are from Sweden. Formed in 1987. Yep, you read that write. 26 years ago.

Initially the band was influenced by Bon Jovi, Europe, Iron Maiden and Queensryche. All bands that I like, hence the reason why the music from the band connected with me.

When the music scene changed, they reverted to a cover band. You need to do what you need to do. It’s not all about the glamour and the fame. There are highs and lows.

Promising line-up changes started to turn sour. You don’t get these kind of stories in the mainstream media. The band is still battling for recognition, 10 years after they formed. The sound also evolved to incorporate more blues. You see it takes time to find your true voice. It takes life and experiences to find that unique light of creation.

Death then came to a founding member. With inspiration lost, they reverted back to the cover band. Most bands break up. Most artists would have thrown in the towel by now. These guys are in it for the long haul. Music is their life. It is their companion. It is the air they breathe.

Then in 2004, friends of the dearly loved founding member, Sigge, who died due to heart complications made a short film about him called Sigge Stardust. This film started to get some traction at film festivals. This was the trigger that got the band to re-unite again.

You see, it was something totally different that started to bring some light to the band. It was a short movie. It was the bi-annual Sigge festival. It was the scholarship offered at the festival. It is not all about writing a song and making millions of dollars. Music is much more than that. Music is life. As Robb Flynn screams in Darkness Within,

Music My Saviour. Save Me.

The opening track Life has that AC/DC vibe in the verse that hooks me. Coming from Australia, AC/DC are gods here.

Time isn’t on our side. And Life, always seem to bring us down

How true is that statement? Time is never on our side. We are always saying, we have no time or if we had time. Life is not meant to be easy. If we could buy more time we would. It goes so quickly and then you realise you don’t have much time left.

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Derivative Works, Influenced, Music, My Stories

Music My Companion

I watched Australia beat Iraq last night, with my family. I watched 80,000 people celebrate as the 2014 theme song, Bellini – Samba De Janeiro started to play on the loudspeakers. It got me thinking about the role music plays in defining moments. If there is a celebration to be had, music is at the forefront.

After the 2014 World Cup theme song finished, the famous A chord groove from Malcolm Young started, introducing Long Way To The Top from AC/DC. The crowd responds. We know the words. Long Way To The Top is slowly becoming another unofficial Australian anthem. It is the video clip that pushed Long Way To The Top into the stratosphere. It’s the band, on a back of a truck, riding down the CBD of Melbourne. It’s raw, it’s honest. More importantly, it captures the band at what they do best. Perform.

So I am driving home, and the family is asleep. I notice that my wife had put the radio on. It’s 104.9. Triple M. Once upon a time, Triple M was on the bleeding edge. It played music that the DJ’s wanted. It broke new bands. Then like all the radio stations, it started to please advertisers and board members. The playlists became the same regurgitated garbage over and over again. However at 10.30pm it was different. Kick Start My Heart is playing. I haven’t heard Motley Crue on the radio since the late eighties.

Then Bush came on. It was the song Comedown. That bass riff in Comedown, is the same as the verse guitar riff in You Give Love A Bad Name. It’s basic, it’s within the Pentatonic scale and it has authority. It screams PAY ATTENTION.

I had forgotten what a great song Comedown is. I really liked Bush when they came out. I still can’t work that one out. I didn’t like Nirvana a lot, but I liked Bush and after hearing Nirvana and then hearing Bush, you can pick up a lot of vocal similarities. Puddle of Mudd is another band that had a large Nirvana influence.

Pearl Jam was up next with Better Man, however after Bush, I already made up my mind to switch to the iPod. The football game finished with music and then I had music on the 90 minute drive home to keep me company.

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A to Z of Making It, Classic Songs to Be Discovered, Music

The Evolution of Burnside

I’m listening to an album from a band called Burnside. The album is called Evolution and it was released in December, 2012. I really like it and I recommend it.

I need to know more. So I go straight to Google. I type in Burnside.

I get all these results about Uniting Care, the city of Burnside, the Burnside Public School and all these other results that do not deal with music. Not a good start.

So I change the search words to “Burnside Band” and the website, http://www.burnsideband.com is the first one that comes up. That is better. However I would have expected the Facebook and Twitter accounts to come up as well.

So I change the search words to be, “Burnside Band Facebook” and it comes up, however it is not the first one. Anyway, I go onto the Facebook page, and I see that they have an album launch happening soon. I am confused. The album came out in December 2012. An album launch six months later is a bit weird. 

This is why the idea of the album fails in this day and age, especially if you are a band starting off. Evolution is a great album, one of the best I have heard in the last few years, and it is in my top 10 of releases for 2012. So how does a band, that recorded a great album get it out to the people, without disappearing.

The answer is the fans. The fans need to be sharing the songs on their Facebook accounts, on their twitter accounts or blogs. Once upon a time there was an old way. Bands and new music where broken by radio and the press. Theses outlets are obsolete today. The fans are the new way. They are the new press. They are the new radio.

Burnside have over 7000 likes on Facebook. It’s time to mobilise these fans. The fans need to share. The band needs to record themselves playing some of the songs acoustically and put them on YouTube and then get fans to share those YouTube clips. It’s not about the sales anymore, it’s about remaining relevant and in the public eye. That is the battle.

Burnside are from an area called Penrith, Australia, which is about 70 minutes away from where I live. This is typical of Australia, where talented bands fail to escape the local area. I only live 90 minutes away and I have never heard of them. They formed in 2009, however the members Grant O’Hara (Vocals, Guitar, Bass), Sheldon Wharton (Vocals, Guitar, Bass) and David Rice (Guitar, Bass) have been in other bands prior.

Their bio has them comparing themselves to Birds of Tokyo. Why? They are way better than Birds of Tokyo. Silverchair is also mentioned. Evolution is an album that Silverchair wished they could make. Foo Fighters is another reference. Foo Fighters are renowned for releasing albums with four to five great songs and the remainder is seen as pure filler. Evolution is an album that has no filler.

Be sure to check out Remember When.  If you like Everything from Lifehouse, you would like this song.

The combination of The Battle moving into With A Gun is brilliant.  The strings over the distorted guitars sounds grand.

Lost The Will is modern rock in the vein of Shinedown.

Will I Find You There reminds me of The Calling.  The Last Time is the best song that Daughtry hasn’t written.

What You’ve Become merges brilliant piano playing with distorted guitars.  Its melodic and haunting at the same time.

Through My Veins, has that AC/DC, Long Way To The Top vibe.

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A to Z of Making It, Music, My Stories

Angus Young – Guitar World – March 1986 – Part 3

ANGUS YOUNG – RAW ENERGY IS ALL YOU NEED
Guitar World March 1986
By Joe Lalaina

(All parts in Italics and Quotes are from the March 1986 issue of Guitar World)

To this day. Angus continues to play in shorts, every show. However a lot of AC/DC fans say it s a worn-out routine,

“I guess it depends on which fans you talk to,” counters Angus. To me, it’s comfortable. If I took the stage and dressed like any other guitar player. I don’t think I would be able to be myself. The shorts are as much a part of me as my guitar.”

Lalaina is trying to get a reaction from Angus.  I lived through the Eighties, and during this period, glam and hard rock was becoming king.  All the bands had a similar look.  AC/DC didn’t fit this look and a lot of the journalists tried to put AC/DC down.  Even the sales of AC/DC albums started to tank during the Eighties.  It wasn’t until 1990 when AC/DC released The Razor’s Edge that their career was resurrected.  The response from Angus is typical of the attitude in AC/DC.  They never cared for trends.  To quote Frank Sinatra, the did it their way.

“When I first started playing in shorts, it was a challenge. People would say, Hey, this guy’s a clown—here comes Peepo or something. As a result, it made me work harder to prove to the people that I really did know how to play guitar. I just plugged it into the amp and played. I never used any of those wangy’ bars or stuff like that.”

These days, an artist would change who they are, just so they can please.  No one wants to be hated.  Instead of working harder to stay true to who they are like Angus, 99% of wannabe musicians would change.

In fact, Angus hates tremolo units.

” Those things never appealed to me,” he says. “If I want to get a similar kind of sound, I just de-tune the strings. Cliff Richard used to have this guy in his backing band, Hank Marvin, who used that thing on almost every note. He was like a Buddy Holly clone—he used to do these silly little steps. Guys like Hank set the music world back twenty years. I couldn’t believe guitarists like Beck looked at him as inspiration. Whenever I saw guys like Hank Marvin, I would always go in the complete reverse of what they were doing.”

That is what I am talking about.  By 1986, everyone was doing tapping, whammy dive bombs, sweep picking and had racks of gear to rival NASA.  Angus is totally against it, staying true to who he is, keeping it simple, keeping it real.

Angus says his biggest musical inspiration was his brother George Young, who together with Harry Vanda produced the first few AC/DC albums. Vanda and Young, you may recall, were the guitarists in the Easybeats, one of the most successful Australian pop bands of the late sixties.

That is what a lot of people seem to forget or don’t even know about.  Angus and Malcolm Young had a successful older brother. Does anyone remember the working class anthem, Friday On My Mind?

“We learned a lot from George.” says Angus. “He was the first one who said to us, To be different, you must do everything your own way. When he first heard us, he was impressed with the fact that we could take someone’s song—an old standard like ‘Lucille’ or something and make it sound like a new song altogether. George just let us do what we wanted. He didn’t make us put nice melodies in. If anything, he made us toughen our music up.”

“Although George had more experience as a guitarist and a songwriter, he was also a good producer. A lot of people call themselves producers, but in fact they may be more of an engineer, since they know more about sound than about songs or arranging. George knew about everything. A lot of producers can’t even tell you if your guitar is out of tune.”

“George was great to work with in the studio.” adds Angus. “He always said that since we’re a rock and roll band, the less gimmickry, the better. The last album he did with us was our live album back in 78, If You Want Blood You’ve Got It. I remember George saying, “This is the last AC/DC album I’m gonna produce, since you guys already know enough about the type of sound and songs you want.”

I have a strong viewpoint on producers.  A good, smart producer can really get the best out of a band, and to me, they are the real unsung heroes in the history of hard rock and heavy metal music.  George Young, didn’t try to change AC/DC into another Easybeats.  He made them play to their strengths.  He assisted them in making their sound tougher, rawer, edgier and grittier.

After considering a few producers (whom Angus says he would rather not name), AC/DC settled for Robert John “Mutt” Lange, who produced the bands next three albums, Highway To Hell, Back In Black and For Those About To Rock We Salute You. Of these, Back In Black was the most successful, selling a whopping eight million copies.

“That album is our biggest selling album in America,” acknowledges Angus, “but our European fans preferred our early albums. A lot of the sounds on Back In Black are very much like the sounds you hear on the radio these days.”

Mutt Lange, another master producer.  Of course he went on to massive things with Def Leppard, Bryan Adams and Shania Twain.

How many AC/DC fans knew that Lange, produced three AC/DC albums.

Of course, Back In Black has now moved over 30 million units worldwide since its release.  Highway To Hell, the last Bon Scott album has now moved over  10 million units worldwide since its release and For Those About To Rock We Salute You, has now moved over 7 million units worldwide since its release.

It was another super producer, Bruce Fairbairn that helped re-establish AC/DC in the Nineties with the excellent Razors Edge and the classic Thunderstruck.

Could this be why AC/DC decided to produce their last two albums themselves?

“Not really,” says Angus. “We went from working with Mutt to producing ourselves simply because we wanted to. All the material was ready before we went into the studio albums we did with Matt. He left the music to us because he knew what we wanted. But the difference between us and any other band he’s worked with is that he likes to spend a lot of time in the studio, we don’t. I mean, he’s a good producer and he’s good at getting a great performance out of a band, but he spends too much time recording. We can’t stay in a studio for six months to a year on an album – that’s ridiculous.”

Is Angus happy with how Fly On The Wall turned out?

“We think we’ve done a good job and we achieved what we wanted. We just wanted to make a tough and exciting rock and roll record. And that’s what we made.”

Fly On The Wall had two stand out tracks and the rest was filler.  That is why the Who Made Who soundtrack album that came next sold a lot.  Even though it had a two new songs, it was sort of like a greatest hits album, featuring the best AC/DC songs from Back In Black, For Those About To Rock We Salute You and Fly On The Wall.  It also had Ride On from the Bon Scott era.

It wasn’t until The Razors Edge album released in 1990 that AC/DC recaptured the public’s love affair with them.  Since then they have never looked back.  If any young artist is starting out, these articles form the key component to the A to Z of Making It.  Stay true to who you are.  If you do that, and you write great music, an audience will find you.

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A to Z of Making It, Music

Angus Young – Guitar World – March 1986 – Part 2

ANGUS YOUNG – RAW ENERGY IS ALL YOU NEED
Guitar World March 1986
By Joe Lalaina

(All parts in Italics and Quotes are from the March 1986 issue of Guitar World)

If there’s one thing Angus really hates, it’s when people call AC/DC a heavy metal band.

“It’s a cheap tag”, he says, “and its been stamped on us mainly from a media point of view. It’s an insult to be slapped in with hundreds of other bands. We look at it this way, we’re a rock and roll band. We don’t mind being called that—at least you’ve got a bit of individuality. Calling AC/DC heavy metal is like saying The Police is a reggae band, even though they may have a bit of that style. We’re just as individual I mean, we don’t sound like Scorpions. Although we don t consider ourselves heavy metal, I’m sure a lot of kids will jump out and say ‘Yeah’, AC/DC is heavy metal. They’re so heavy they can sink through
the floor. But that comes from youth more than anything—the kids want to be a part of something. The kids who attend AC/DC concerts are, for the most part, teenage males—
fans who would rather get drunk and rowdy than just rock out and enjoy the show.”

AC/DC is still found in the heavy metal section of music shops.  Even Bon Jovi was classed as heavy metal back in the day.  Anything that had long hair and distorted guitars, the media classed it as heavy metal.  However, Angus has used the metal tag to market himself as a devil among other things.  So even though he hates the tag, he has no issue exploiting it.

“We’re not a pop band”, explains Angus, “so there’s usually more guys than girls who come to our shows. Girls are into the pretty side of things, like the Durans Durans of the world. We don’t go onstage with fancy haircuts and flashy clothes? We just go onstage and rock and roll.”

I saw AC/DC on the Ballbreaker tour at the Sydney Entertainment Center on November 13, 1996.  More than 10 years after this interview took place.  AC/DC had a third wind in their sails at that time, courtesy of the mega successful The Razors Edge album released in 1991.  The crowd had males, females and mum’s/dad’s with their children.  

The point I am trying to make, is that even though AC/DC went on stage with simple clothes, their stage show was anything but simple.  On the Ballbreaker AC/DC had the wrecking ball, the canons, the Rosie blow up doll and enough pyro to cater for a New Years Eve celebration.

Born in Scotland, in 1959. Angus and his family emigrated to Australia in 64.

“There was a lot of unemployment in Scotland at the time.” remembers Angus, the youngest of seven brothers, “so my father took everyone to Sydney [the capital of Australia] in search of work. He managed to find a job as a laborer.”

Yes, Sydney, the capital of Australia.  It looks Joe Lalaina failed geography. 

Although Angus had been messing around on a banjo in Scotland since he was five years old, it wasn’t until his early teens that he began playing guitar. ‘A kid down the road had an electric guitar,’ he explains, and I just picked up the thing and was able to play it. I don’t know why and I don’t know how.

Angus is talking himself up here.  As a guitarist, you don’t just pick up the guitar and play it.  You fiddle around, you make mistakes, you play around with the tuning and so on.  At the time I was reading this, I thought Angus was a god.  All the guitarists in the magazines started to be portrayed as such in the Eighties.

Does Angus think he would be a better player nowadays had he taken lessons when he was younger?

“Nah”, he says, “A lot of guitarists tend to throw their technique on you, which is a lot of crap, really. I’ve always thought that if you can clap your hands and stamp your feet in time anyone can play guitar. I don’t think one needs to take lessons to learn how to play the thing. You should give someone a chance to develop their own technique. If someone tells you how to play something it could easily mess up your talent and corrupt you for life. Everything you play should be done how you feel like doing it—very naturally. Playing guitar is like doing anything else—you’ve got to be able to think for yourself.”

Angus left school when he was fifteen.

That doesn’t happen today.  No one drops out of school at fifteen to be in a band with people who aren’t good-looking.  People get into music these days for all the wrong reasons.    Then they scream piracy when it all goes to hell.  The ones that get into music for the love of it, end up making it.  

MTV also made it that you needed to be beautiful to be famous.  Everything else started to come first and music was a distant second.

“Malcolm was putting together a band at the time.” recalls Angus and I joined. After a few rehearsals, I was really impressed. Malcolm said to me, “We are just gonna have a good time and play what we want to play—very tough rock and roll, no pretty stuff.”

“At first it was hard to find guys that thought like us. One guy we auditioned was a singer, but we told him. We don’t want a singer, we want a screamer. You are not the guy for us. But after a while we found some people and put together a good band.

Two things happened; AC/DC was formed, and Angus’ short-pants routine came into existence. It was my sister who suggested I play in the band with my school shorts on, he explains.

“After school I would go straight to rehearsals, I didn’t have time to go home and change. I wanted to get some solid playing in. One day my sister told me, “Hey it would be a great idea if you played in the band with your school outfit on—no one has ever done it before. It was such a great idea, I decided to do it. I was always one for something a bit original and different.

AC/DC didn’t want perfection, they wanted a certain style.  It was that style that formed a connection with listeners.  Call it pub rock, rock n roll, hard rock or heavy metal.  They didn’t form to be famous.  They formed to write rough music.  That is why they made it.  They looked genuine.  That is why they made it.  They just wanted to play rough music.  That is why they made it.  

Part 3 to come

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