Category Archives: Treating Fans Like Shit

A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

The Story Of The Album – From Not Having Enough Money to Not Having Enough Time

“I don’t have the time anymore to play a 70 to 80 minute CD of a band unless it is great”.

I am constantly hearing the above statement from my peers. I am sure they are not alone. To use myself as an example, when my life was all about me, time was plentiful. Then I got married and then we started to have kids. The time that was plentiful in my youth is spread out between my wife, my three kids, my job and then doing anything in between that I could fit in for me.

So is time the reason why the album format has declined?

Going back in time, I remember going to the record store with about $20 to $30 in my back pocket. I always looked forward to those days. It was what I lived for. However as exciting as the experience was, it always had to end with me deciding which albums to buy today and which albums to buy next time around as I could never afford everything that I wanted.

So there I am thumbing my way through all the rock and metal albums. I am starting to formulate my algorithm as to what albums would end up at the register. Sometimes it could be an overpriced new release, which would mean just one album, or it could be a few older releases that I have been meaning to get and now that the price is right, I purchase them from the bargain bins.

Arriving home, I would rip off the shrink wrapping, drop the needle, sit back and enjoy the album with the lyrics to stare at while it played.

Those albums would do the rounds for what would seem like an eternity in today’s day and age.

I grew up in the Eighties and it was all about the LP. Labels always tried to maximise their sales, so they kept on releasing singles, picture singles and picture 12 inch singles and just 12 inch singles.

Of course the hard core lapped everything up, even though nothing new was on offer. The big difference in the Eighties was MTV. With the rise of music television, bands had to have that single song that would have mass appeal. So what the fans ended up getting was an album with two to three good songs and the rest was pure filler. However, we still needed to buy the expensive LP, just to listen to three songs. With the rise of the CD, this only got worse and more expensive.

When the CD first came out it was way more expensive than LP’s. The Recording Industry said that the higher prices would be temporary, due to set up costs and so forth. Guess what, the prices never went down and CD’s got pumped out in the millions. That is why the album format became unpopular to fans and very popular to record label executives.

So then the Internet comes along and changes the rules of the games. While the recording industry kept on sticking with the CD format, the fans of music showed them that they wanted innovation. When Napster exploded, the record labels failed to notice the following;

– Fans didn’t like the high CD prices

– Fans wanted back catalogue items that the record labels didn’t want to release. That is why obscure bands or bands available only on Import started to get some traction.

– Fans wanted portability

– Fans wanted convenience

– Fans wanted all of the above to be available 24/7 to them

– Fans wanted to pick and choose

The fan dynamic is changed forever by Napster. Fans used to look forward to the new releases of their favourite artists. After spending money on that new release, I played it to death because I paid for it. Somehow in the back of my mind, I needed to convince myself that I made a good decision, especially when someone else would say to me, “why would you waste your money on that, it was a crap album.”

So there I am, along with a million of other fans, playing the album over and over and over again, looking for a track or two to hook me in. When I heard Dr Feelgood from the outset, I only liked the song, Don’t Go Away Mad (Just Go Away). With each listen, I started to appreciate other tracks. However, to this day, I still don’t like Sticky Sweet, Rattlesnake Shake, She Goes Down, Same Ol Situation and Without You.

The Crue comes to town and I needed to go. It wasn’t cheap, however I knew that they wouldn’t play certain tracks from the album ever again. Well to my surprise, the same songs that Motley Crue played in 1990, they played again in 2005 and in 2013. The Dr Feelgood tour was like a greatest hits tour, with most of the songs made up from Shout At The Devil, Too Fast For Love and Girls, Girls, Girls.

So where am I going with this?

In 2013, an album comes out. The cost of hearing it is ZERO. Spotify has it, within a day or two, YouTube will have a complete version of it. Instead of listening to each take from start to finish, I skim through. It sort of goes like this, hear the first 30 seconds. If I am hooked I normally end up listening to the whole song. If I am not hooked I move the song cursor into about 2 minutes of the song and listen for another 10 seconds. If still nothing, I move on to the next track.

This even occurs with my favourite acts. I played A Dramatic Turn Of Events from Dream Theater for about a week in 2011 and then moved on. I haven’t returned to the full album and I never will. I know that I like bits in certain songs. Breaking All Illusions has got some wicked sections and so those Outcry. On The Backs of Angels is not bad either, but not great. On the other hand, Unto The Locust from Machine Head, gets a re-spin every three to four weeks. It’s seven songs that really stand up on their own and as part of an album.

With so much music out there to digest and play, we seem to ignore our favourite acts in search of another great act to become our favourite. So to bring the story full circle, when I used to purchase albums, money was the factor as to what I decided to purchase and listen too. Fast forward to 2013, time is the factor as to what I decide to listen too.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth The Sequel – Music Is Melody and Improvisation Is A Genesis Of Composition

The website Classic Rock Revisited conducted an interview with Yngwie Malmsteen recently. The interview was aimed at promoting Malmsteen’s new biography. Malmsteen is one musician who is not afraid to share his opinions. His recent opinions on the state of the music industry has polarised the internet. The mere mention of the word “piracy, and music” a reaction is always forthcoming.

“When I started out, it was very much like the guy with the big cigar in a big office saying, “I’ll give you a record deal, boy.” You had tour support, tour buses, local A&R people, the whole nine yards. I did that, but it’s all gone now. It can be for better or worse, because if you don’t have name recognition now.”

This is what used to happen. Any musician that wanted to write songs and have those songs released to an audience, had to meet that “guy with the big cigar.” In no way did a recording contract guarantee an artist success. Yngwie Malmsteen seems to forget that between the period of 1983 to 1988, he released an album each year in order to get name recognition. The reason why he got name recognition is because he had the songs and two great vocalists in Jeff Scott Soto and Joe Lynn Turner. In the end, as good as Malmsteen is on the guitar, if the song sucked and if the vocals sucked, he would have remained in the underground.

“If you want to start out now, how the f!&k do you do it?”

The same way you always have done it. Create great songs. In the end, it is the songs that will sell you. Regardless of how good you play your instrument, if the songs are not making a connection with people, then nothing will happen. The only difference is that bands these days, don’t need to play 2000 shows to get traction.

Look at bands like Heartist and Digital Summer. Heartist is signed to Roadrunner and Digital Summer is all DIY. Both bands have decent traction. Heartist built their following online. Digital Summer did it in a hybrid way. Starting out before the MySpace craze, they did it with feet on the ground, handing out flyers and playing shows. When technology started playing a part in promoting and marketing a band, these new opportunities got filtered in to their workload.

“Back in the day, DEF LEPPARD said if they could get a few singles on MTV, they’d be able to make it, and they did. That happened with a lot of bands who did that back then. Now we have YouTube, but there are billions of videos and musicians on there and if nobody knows your name, nobody’s going to look you up. It’s a little bit weird, but in that sense, the music industry situation is really bad for whoever wants to start out now.”

FACT – MTV used Heavy Metal music as a means to get traction. Look at the clips produced by hard rock / metal bands. Twisted Sister, had “We’re Not Gonna Take It” and “I Wanna Rock”. Motley Crue had “Smokin In The Boys Room”. Van Halen had “Hot For Teacher.” All of those clips were game changers in the video format. As soon as MTV got traction, they booted metal music and put it back to a monthly/weekly segment that would become Headbangers Ball.

FACT – Music is getting released on a grand scale today. With so much new music out there fighting for listeners attention, artists need to give fans a reason to listen to their music. By saying that they put their heart and soul into it, just doesn’t cut in this day and age. You need to have great songs.

Look at the band Periphery. The band got traction via message boards. Has piracy stopped the band? I saw them live in Australia this year at the Annandale Hotel in Sydney.

Look at the band Shinedown. They came out in 2005, when piracy was rampant. Has piracy stopped the band from becoming a giant in the hard rock scene? They have two albums that have sold over a million units and two albums that have sold over 500,000 units. Singles on the other had have moved in the multi-millions.

Look at the band Digital Summer. They came out in 2005, when piracy was rampant. Has piracy stopped the band from touring and releasing new music? They are all DIY and have total control over their affairs. Even bands that had major deals have asked the band to represent them.

Look at the band One Less Reason. Another DIY band. One of their albums has gone GOLD. Has piracy stopped the band from touring and releasing new music?

Look at the band Protest The Hero. While they were signed to a label, they were told that never made any money. Finally they broke free from the label and started an Indiegogo campaign, raising over $300K (with the goal being $120K). Has piracy stopped the band from touring and releasing new music?

“The good part is that there is no longer this slavery to a certain format going on, where in the ’80s, if you didn’t follow format, they wouldn’t give you the time of day. You had to conform to get a shot at a record deal. That’s gone now, and it’s bizarre.”

I love Malmsteen however he is a confused albeit funny individual. He is putting a lot of information out there without any thought. If anyone was treated like dirt by record labels, it was Yngwie Malmsteen. Elektra chased him, signed him to a large deal and then dropped him cold after one album. During the Nineties, no label in the U.S would touch him. If it wasn’t for the Japanese market, Yngwie would be broke and destitute and without a career in 2013.

As much as Malmsteen is seen as a musical dictator, he knows it deep down, that if he didn’t conform and write more accessible songs, then his career would have been over. That is the power that the labels held over the artists.

Classic Rock Revisited: The Internet changed a lot for the industry; piracy has certainly had a hand in changing the game. Do you think that piracy can be beneficial to some of those bands starting out? How has it affected you?

Yngwie: How could it possibly be positive? If you go into a store and you see a car that you like, you can’t just drive off with it. The cost and the blood and sweat and tears that go into making music is the same thing, it’s not free. Try telling the engineer and the producer that they have to work for free. It’s utterly bizarre. It’s like just going into a store and taking things off the shelves. It’s stealing. The reason there are no bands coming out now is that the money that was once there is not there anymore. So what happened was, in essence, by pirating music, you kill the music industry. The music industry died because of the piracy, and now all the fans will have no new music. Isn’t that wonderful? It’s a direct consequence of that.

Again, Malmsteen is confusing the recording industry with the music industry. The recording industry is not dying. It has changed. The labels made the most money from selling the LP and then the CD. So when fans could pick and choose what tracks they wanted to buy, the biggest cash cow for the labels became obsolete. Licensed streaming is gaining traction. Unlicensed streaming on YouTube is bigger than ever. If the recording industry listened to advice back in 1998, maybe it would still be as powerful as it was back then. However, they ignored the advice.

The whole stealing analogy has been shot down a billion times. Maybe Scott Ian, Duff McKagan and Yngwie Malmsteen should form a band called “Steeler.” Oh wait, Malmsteen was already in a band called Steeler.

It’s simply economics. Digitised music equals less CD’s. The MP3 made music easy to share and distribute just by the click of a mouse button. Chart success and sales of actual music is not as relevant today as it was back in the Eighties and Nineties. What is relevant today is what music of the band are fans listening too.

Look at the band Shinedown. Call Me is their most streamed track, however they do not play the song live.

Finally, the best part of the interview, the quotes.

“Improvisation is a genesis of composition”
Malmsteen

“Music is melody and melody is music”
Mozart

“One must feel strongly to make others feel strongly”
Paganini

“When you’re a writer, you write the whole book, when you’re a painter like De Vinci you don’t say to someone, hey come over here and help me with my painting. There are a few reasons why I work this way. First of all, I’m so full of creativity that I don’t need any other input. The other is that I feel so strongly about my work, it’s like a burning passion to create something that is uniquely me.”
Malmsteen on song writing.

“Back in the day the record label was putting up all this money and you had to record whether you were inspired or not. I like to capture the moment.”
Malmsteen on recording now.

“ I don’t live in the past. The best show I’ve ever done is the one I’m going to do next. The best album will be the next one I do. I don’t look back, I look forward. It’s dangerous too, because if an album does well you might get stuck in that one sound for the next couple albums instead of having this evolution of your sound. I like to have the classical stuff on my records, and some blues. An album to me is supposed to be a snapshot of who you are at that time.”
Malmsteen on progress

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

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Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth reports on another Blabbermouth – The Yngwie Malmsteen Streisand Effect

Wow. Where should I start with this. First of all, Blabbermouth does a poor job of conveying the tone of the whole interview that took place on the Classic Rock Revisited Website. By pulling out the questions that relate to piracy, Blabbermouth knew that they would get a reaction. All Blabbermouth cares about is the page views. As long as the page views are ticking over in the thousands, they can keep selling advertisements.

By 1992, Yngwie Malmsteen was riding high after five well received albums on the smaller Polydor label. He was ready to release his sixth studio album called “Fire and Ice”, which was his first release on a new major label deal with Elektra Records. The 1988 “Odyssey” album with Joe Lynn Turner on vocals is the album that got Elektra interested. However by 1989, Joe Lynn Turner was not the vocalist. Still Elektra took a punt on him after the album “Eclipse” did reasonably well in 1990, with a new band and a new singer.

The “Odyssey” album was a success because all the lyrics were written by Joe Lynn Turner, while all the music was written by Yngwie Malmsteen. Turner knew how to write in a pop format and that made Yngwie crossover. “Odyssey” was also produced by Yngwie Malmsteen, Jeff Glixman and Jim Lewis. On “Fire and Ice”, all the music and lyrics are written by Yngwie Malmsteen. The album is also produced by Yngwie Malmsteen. So when the album failed to make any impact, guess what happened to Yngwie?

By 1994, Malmsteen was releasing his seventh album “The Seventh Sign” on a British Independent label called Music For Nations. Music for Nations started signing all the Eighties bands that the major labels discarded. He had no distribution in the U.S., while Music for Nations distributed the album in Europe and Pony Canyon distributed the album in Japan. If any other Malmsteen fans wanted to buy the album in Australia or the US/Canada, they had to purchase it as an import, which meant double the price of what it would normally retail for. Nice way to treat the fans.

Fast forward to 2013. There are 12 questions asked before the piracy question that Blabbermouth leads off with. To sum up, the 12 questions relate to the release of Malmsteen’s autobiography, why Malmsteen wrote it himself instead of using a ghost writer and his love for his family, Paganini and guitar playing in general. So we come up to the question that Blabbermouth leads off with.

Classic Rock Revisited: Do you ever get caught up in thinking about commercial appeal of what you’re writing or composing?
Yngwie: I did at one point, when that actually existed. The radio format doesn’t exist, the singles don’t exist. The record label doesn’t exist. The record stores don’t exist. That whole entire thing is gone.

Everyone is entitled to an opinion. Malmsteen has put his out there. Malmsteen knew exactly that what he would say in relation to piracy would get a reaction. As an artist, he has products to promote that no one really cares about in 2013 except for his core audience. He is hoping that the “Streisand Effect” will work for him as well.

Look at what it has done for Lady Gaga. Seriously, if people reckon she got hacked and a snippet of her new song was the only thing that was taken, then those people need to get checked out for some sort of denial illness. It was all orchestrated to bring attention to the single. It was all orchestrated to engage her fan base in finding the offending snippets and to report the websites. It was all orchestrated so that all the media outlets can pick up the story and report on it. The same thing is happening with Yngwie Malmsteen’s comments. Blabbermouth has run with it, I am pretty sure, Noisecreep, Ultimate Guitar, Ultimate Classic Rock, Loudwire and a thousand other blogs like me will run with it.

In relation to Yngwie’s comments, the terrestrial radio format that Yngwie alludes to, ceased to be relevant for metal music when Yngwie was still at his peak in the Eighties. No radio station played Yngwie after the “Odyssey” album with Joe Lynn Turner on vocals. As soon as Radio stations became beholden to the advertisers and needed to make profits for shareholders, metal music was taken out of the playlist.

The single format comments are totally wrong. It is the “single” that is killing the album format. Fans are now able to pick and choose what songs they want to listen to. Even Nikki Sixx has asked fans to stop buying single songs and to invest in the whole album experience. In relation to the record label comments, the record label does exist, albeit in a much different way. The record labels have no one to blame except themselves for the state they are in.

The record stores don’t exist on a large scale because the days of selling plastic for almost thirty dollars are long gone. The public got burnt on this rip off. Fans of bands didn’t wake up in the morning thinking “I need to go to a record store to buy a record”. We woke up thinking, I want to hear this song. The only way to hear the song that we were thinking about was to buy a piece of plastic that had the song on it. So when the history of music is at your fingertips, why would you make the trip to a record store.

I stopped buying Malmsteen CD’s around 1994, when they started to become import CD’s. I wasn’t that keen on spending $50 plus. In 2003, all of his Nineties output came out on SPV in a remastered format, and the pricing was $30. Within 4 weeks, the prices dropped to $3 for $10 and I purchased the music then.

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Living In The Creativity Years – Otherwise You Will Be Here Today and Gone Tomorrow

So it has been almost 20 months since MegaUpload was shutdown. All of its servers and assets were also seized by the US Department of Justice on evidence provided to it by the MPAA.

So what did this shutdown prove? In the immortal words of Dark Helmet, “Absolutely Nothing”.

What the entertainment industries fail to understand is that we live in a global economy. I am not an expert on economics, however in order to compete in this global economy, people need to know how to operate computers and use certain pieces of software. It is expected. Piracy is the leveller between the “advanced” economies and the “developing” economies. Big deal, what does this have to do with music.

Sale of albums in South and Central American countries are normally low for metal bands, however, those bands play to tens of thousands of people when they tour there. How can that be if they have no sales in those areas? I always come back to the Iron Maiden “Flight 666: The Movie” that was filmed during the “Caught Somewhere Back In Time” tour. They played some places on this tour like Costa Rica and India where sales of Iron Maiden recorded music has been low, however they still got tens of thousands of people to attend the shows.

We live in a global pop culture world. This global pop culture spreads via the web.

Artists these days need to forget about the record deals and the hits. We are living in the era that is all about creativity. Artists need to be creating all the time and releasing all the time, otherwise they are here today and gone tomorrow. Metal bands have weathered the storm so far, as fans of these genre’s still tend to purchase albums, however the writing is on the wall. Go on Spotify and you will see the streaming counts of certain songs. Only the great songs get streamed over and over again. The rest, will be forgotten.

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Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Piracy, Business Models, Fair Price and Amazon

Kevin Spacey shared his views recently on battling movie piracy. Spacey has the view that by “releasing films on line, in cinemas and on DVD at the same time would take a huge bit out of piracy.” He further stated that TV executives should “give “control” to their audiences or risk losing them.”

The line of interest is “Releasing films On Line and on DVD at the same time with the Cinema release”.

This is what Napster showed the music world (and at large the Entertainment world) back in 1999. It took the music business a long time to accept this. Fans wanted content and they wanted it straight away. They didn’t want the content to be released in the U.S first, then 4 weeks later in Europe, then 4 weeks later in Australia, then 4 weeks later in Asia and so on. Back in Eighties and Nineties (before Napster), there used to be an import chart. Yes that’s right. Fans of certain bands, had to pay $50 to $60 for a CD, because the music of that band was not available locally due to no distribution agreement or due to geo restrictions.

So the iTunes store came first in April 2003. Between 1999 and 2003, thousands of other illegal file sharing services appeared as the Record Labels negotiated with Apple.

Spotify came in July 2011 (for the US and 2008 in Sweden) after delays and years of negotiation with the four major record companies. In between 2003 and 2011, various other legal players came on the scene, only to be litigated into oblivion when the Labels demanded greater fees. YouTube snuck in the back door and became a streaming “unlicensed” giant. Sharing of music works kept on growing as the audiences expectations were still not met.

That is also what The Pirate Bay has shown the movie world since 2005. The funny thing is the movie business still hasn’t accepted this as fact. Once the movie is out, it is out. As soon as that movie plays on the cinema screens it is released. So why are the movie studios waiting months before the DVD version or the Blu Ray version or the Netflix version is released. If the movie is out, it is out and it should be available on all possible formats ASAP.

Piracy is circumvented by using ever changing, always evolving business models and strategies?

First and foremost, you need to make something that is quality. Then you need to make it available everywhere. You are putting the control and the distribution in the hands of the fans. Letting the fan decide how they want to consume it. For any artist these days, they need an entry point into the music business and that comes via your music. If it is great, opportunities will arise and you will be able to monetize it.

In this day and age, if a fan purchases a CD version of the album, this should result in an automatic mp3 download of the album as well. Amazon has this facility with AutoRip, however this shouldn’t be only limited to Amazon and on line shopping. If you purchase a CD at a brick and mortar store, the fan should be able to go home and go to a website and download the album with their key. All of the releases should be surrounded with perks. Musicians have to give fans a reason to buy. They are no different than an entrepreneur.

Once musicians give the fans a reason to buy, they need to offer it a fair price. I cannot speak highly enough of Coheed and Cambria. What they delivered with “The Afterman” super deluxe limited edition releases and the price they delivered it with was brilliant. Plus we all got to log in to the Transmissions part of the website, and could watch a track by track interview of each song, plus we could get the 320 or 192 rips of the album on actual release date including the demos.

When a Record Label is involved the “fair price” ideal goes out the window and so does any respect to the fans. As I have mentioned in my previous posts, I purchased the new Karnivool album Asymmetry from Amazon in the U.S instead of Australia, purely because of price and I also get an AutoRip of the album.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Do Amazon Sales Count As U.S sales?

I purchase all of my music via Amazon. I live in Australia and I refuse to pay $20 for a CD when I can get the same product via Amazon for half the price. Even when shipping is added on, I still save. What I normally do is purchase 8 to 10 CD’s at the same time and I really save. From time to time I chuck in a book or a DVD from an artist that I like. I recently did a few pre-orders and along with them I purchased “Shut Up and Give Me The Mic” from Dee Snider from Amazon for $9.99 in hardcover. In Australia the hard cover book is retailing for $32.99.

I also purchased “Hail To The King” from Avenged Sevenfold from Amazon. So the actual price of the CD/DVD deluxe edition came to $13.99. The postage cost was $2.04. The total cost of the CD/DVD delivered to my front door was $16.03. I also got an Amazon AutoRip of the album. So the total cost of the CD/DVD deluxe package with an MP3 rip was $16.03. To buy the deluxe edition of the album in Australia, the prices range from $19.99 to $28.99. Seriously, that is dead set ridiculous and a rip off.

Another thing, Karnivool is an Australian band. Their new album Asymmetry is priced at $19.99 in Australia. That is at Brick and Mortar stores. Online the CD is even more expensive. On Amazon it is priced at $11.99. So I purchased it from Amazon.

But piracy is hurting the artists, screams the RIAA.

No, piracy is not hurting the artists. Stupid record labels are hurting the artists. It is the labels that have failed the artists. It is the labels that have failed the music business.

So as a purchaser of entertainment products from Amazon (a U.S company), do my purchasers rank as U.S sales or Australian sales of the purchased product. Does the place/country of delivery get factored in when the purchases are reported to Soundscan?

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Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Piracy Was Rampant Even In The Eighties

Back in the Eighties, piracy was rampant. Most of my music collection during that period was made up of music taped onto blank cassettes. My “wealthier” older cousin in Sydney always seemed to have his finger on the pulse on the latest releases and every time I visited, I was armed with blank cassettes and proceeded to copy (download) albums that he recommended to me. There was also another shadier character locally that used to sell dubbed cassettes from 50 cents to $1 dollar. He then used the money obtained from his buyers to purchase more albums that he would sell to us on dubbed cassettes.

I was not alone in doing this, nor was I the first. Most of the music from the seventies that was passed down to me by my brothers was in the same format (blank cassettes that got filled with music).

So what did my brothers do in the Eighties, when they were old enough and had their own incomes. They started purchasing the music they listened to in the seventies. It worked like this; for example, they would purchase “Destroyer” from Kiss on LP or CD and once they did that I would get the cassette copied version that they had.

Another interesting thing in the Seventies was that while we all lived together, we only needed one version of the album to listen to the music. So what happens when family members move out. One brother purchases the album, the other brother purchases the album and then I need to purchase the album and so on. You can see the exponential growth here when children grow up and move out.

So what did I do in the Nineties, when I had more cash at hand. I purchased every album I had on dubbed cassettes on CD. I re-purchased every LP I had on CD. I went to second hand record shops and purchased LP’s from the Eighties and Seventies very cheap. If I found a real gem in those purchases, I then purchased that album on CD.

I went to the Record Fairs and Collector Fairs that started to gain traction during this period. Again, I purchased a lot of LP’s very cheap at those Fairs. I saw it as a try before you buy. If I found a real gem, I then purchased that album on CD.

I was not the only one that did the above. Based on sales figures during this period, the Record Labels had their largest ever profits to date. Everything that came after 1999 has been linked back to the unbelievable profits the record labels made during 1998 and 1999.

In the end, did all the piracy from the Seventies and Eighties hurt any of the bands that I supported. These are the bands that where pirated heavily on cassettes (from a list of the shady dealer selling them for 50 cents to $1 dollar);

Motley Crue
Bon Jovi
Iron Maiden
Metallica
Megadeth
Guns N Roses
Van Halen
David Lee Roth
Poison
Warrant
Skid Row
Twisted Sister
Kiss
Dio
Europe
Def Leppard
Dokken
Whitesnake
Judas Priest
Yngwie Malmsteen
Night Ranger
Queensryche
Ozzy Osbourne
Rush
Savatage
Stryper
Scorpions
WASP
Y&T
White Lion
Fastway
Joe Satriani
Loverboy
Meatloaf
Queen
Slayer
Survivor
UFO
Michael Schenker
Quiet Riot
Black Sabbath
Rainbow
Deep Purple
Anthrax
Motorhead

The answer is a resounding NO. All of those bands mentioned above are still around today in some form or another. All of those bands are part of pop culture in some form or another. They still have a loyal cult following and that cult following happened because of piracy.

If it wasn’t for cassette piracy, I never would have heard the full length albums of bands that did the rounds on MTV. I never would have heard “Master Of Puppets” from Metallica (I know own “Master Of Puppets” on CD, mp3 and LP).

The real hurter of bands was the Record Label. It was never piracy. Due to the labels having all the power in breaking a band, plus having all the control over the distribution, they would offer bands an unfair deal that stacked the deck in the Record Labels favour. For any musician that wanted their music exposed to a greater audience, it was the only option they had.

A lot of studies have come out stating that “pirates actually purchase the most.” I know it is a cliché statement at the moment however back in the Eighties I went to an Iron Maiden concert without actually owning an original copy of any of their albums. I went to a Megadeth concert without owning an original copy of their albums. The same with Bon Jovi, David Lee Roth, Guns N Roses and Stryper.

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Classic Songs to Be Discovered, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

Bloodied But Unbowed – Passing Time with Dee Snider, Desperado and Shut Up And Give Me The Mic

I am about 200 pages deep into the Dee Snider bio, “Shut Up and Give Me The Mic.” It got me into a Snider mood, so I turned to “Desperado – Bloodied But Unbowed”. You cant find it on Spotify, however all the songs are available on YouTube, the original unofficial streaming site. You see, while the Record Labels procrastinated over licensing Spotify, YouTube slipped in through the back door and won the streaming war. If you want to buy it, iTunes also has it for sale.

Bloodied But Unbowed means “harmed but not defeated by an unpleasant situation or competition”. It is a typical Dee Snider statement especially coming off the Twisted Sister meltdown. For the uninitiated Desperado also includes Clive Burr (RIP) on drums, Bernie Tormè on guitars and Marc Russel on bass.

The project never saw a proper release due to the record label Elektra, pulling the CD from the shelves, two weeks before its release. The quote from Bernie Tormè more or less sums it up; “Well, it took years out of all our lives, though for me 99.9% was pure pleasure. It was a great album, great singer, great band, but unfortunately for us, a shit record company.”

Dee sums up his feelings in “Shut Up And Give Me The Mic”;

“I was literally packing to leave for England to shoot our video when I received a devastating call from my manager, Mark Puma. Elektra Records had dropped Desperado and shelved our album.

The news hit me as if I’d been told a family member died. I collapsed in a chair and listened to an explanation of how my record—which already had a catalog number and was in the Elektra database and slated for release in just weeks—had come to an end. Brian Koppelman—the fan who had signed us—had left the label for a better offer at a new record company called Giant Records. Insulted by Brian’s move, Elektra got even with him by “shelving” all the projects he was working on. As if we were inanimate objects, Elektra Records shut down our careers. I couldn’t believe it.”

Back in the heyday of the record labels, as a musician, your career was in the hands of the record labels. The record company moguls had the power to make or break not only musical careers but the financial lives of individuals. Even though the Desperado project started in 1988, the story of their album getting shelved goes back to 1983, when Bob Krasnow was put in charge of Elektra and given the task of turning the Label’s fortunes around.

So what happens when making music and making profits collides? Careers get destroyed and careers get put on hold. Bob Krasnow came into power, destroyed the careers of many artists between 1983 and 1993. Desperado wasn’t the first project that Bob Krasnow left nor would it be the last. By 1994, he abruptly resigned (aka for pushed to resign) from Elektra, after he was excluded from the new Warner Music corporate inner circle. How does it feel to be on the outer, sucker? Payback

Emaheevul

Clive Burr lays the foundation for the song after the harmonica intro. The version on “Blood and Bullets” from Widowmaker, is a modern radio friendly take, however the Desperado version has that Bluesy Classic Rock rawness that I like. This is the same feeling I had when I compared the Atlantic re-issue of “Under The Blade” with the original Secret Records version. For me the Secret Records version had that rawness that was just perfect.

Big credit to Bernie Torme and Clive Burr for the Classic Rock touch. Dee always wrote great melodies and with Torme on the scene, he now had a person that could write music that was more intricate.

Never thought much about right or wrong
Never thought much about what I’ve done
Never think much about what I’ll do

You know the story. Our upbringing is all about living as a member of the family, the community and the nation. It’s all about doing the right thing instead of the wrong thing and so on. Pursuing your own dreams and pleasures is frowned upon and seen as selfish, especially if it doesn’t involve earning a weekly wage.

Then you have Dee spitting out the words of Emaheevul. Don’t think about it, don’t procrastinate about it, just do it.

Am I evil?
What’s it to you?
Am I evil?
Compared to who?
Am I evil?
Death, where’s thy sting?
How you dare
Point and stare
Who made you king?

A funny thing happens to all the ones that point and stare. Their life eventually ends up in the doldrums because it isn’t as great as they make it out to be. The ones that judge end up being judged.

The Heart Is A Lonely Hunter

It’s 7 minutes long and it’s got that large Def Leppard style chorus ala, “Headed For A Heartbreak”. Bernie Torme is allowed to take centre stage on this song, with his leads and fills.

Dee has said that “The Heart is a Lonely Hunter” is his proudest moment as a writer and nobody even knows the song. I know about and a lot of others know it. In time, millions more will know it. The music business model has always been about creating great music now, only to get recognition years later. Then the record labels got powerful and made the music business all about creating music now and expecting to be paid handsomely now. No wonder Dee has lost his motivation to create new material.

But a man ain’t a man if he don’t take a stand
And he won’t put it all on the line

One thing that I am taking out of the Dee Snider bio so far, is that he always put everything on the line just to make it. He was a leader. Leaders question authority, while followers obey the rules. Leaders have no safety net, while followers have a back-up plan. Leaders, start the corporation, while followers work for the corporation. Leaders do it their own way, while followers have conformity as their way of doing things.

I can’t see any band in today’s times, hanging in for seven to nine years before they get international recognition. The kids these days don’t have that mindset. Furthermore, the music model is totally different. Look at the band Heartist. They built their following online and then when they played their first gig, the buzz was there, the record labels came out in force and so did all the prospective managers.

The book also highlights the difference between “breaking through” in the 70s/80s and today. Fame and fortune in the music business can be gone in an instant no matter how hard a person works at it. The music industry is a brutal machine. From 1976 to 1992, Dee Snider was chewed up and spat out numerous times and he still made it through. The music business is about survival.

Ain’t the only one to ever lose
Ain’t the only man who had to choose
I’m no stranger to that kind of news
But a man ain’t a man if he don’t make a stand
And he won’t put his heart on the line

If you are afraid to lose, then you are a follower and you don’t belong in the music business. If you believe that you are destined to win and are not afraid to lose, then you belong in the music business. While followers plan, leaders make it up as they go.

This song is written before the “Desperado” album was pulled. It’s like Dee could see the future. Great music and great messages are timeless. The themes in “The Heart is a Lonely Hunter” were relevant in 1988/89 when the song came to fruition. The same theme was relevant when Widowmaker came to be in 1992 and in 2013 the message is still relevant. You will never be a winner if you don’t put everything on the line.

Calling For You

95% of the love ballads that came out during the Eighties I found corny. I really liked “Love Song” from Tesla. It was a whole different take on the format, with many different movements, like the Randy Rhoads inspired classical guitar intro, to the normal stock standard hard rock ballad and the big “Hey Jude”, “love will find a way” ending.

The original version of “Calling For You” leaves me speechless and the Widowmaker version is also top notch. When you have a quality song, the output will always be quality. Its great to hear Bernie Torme’s style in this song as I was so used to Al Pitrelli’s take. Clive Burr is hitting the skins, like it is his last day on this Earth especially on the pre chorus part of the song, when Dee starts singing, “Girl I want you to stay / I beg you, I pray / Don’t leave me this way / I’ve so much to say / Oh, don’t walk away / How long must I pay?”

There is that familiarity in the lyrics. The lyric line of “How long must I pay?” is referencing the song “The Price” from the Stay Hungry album. Back in 1984 it was a price that Dee had to pay and in 1988/89 he is asking the question, for how long must he pay the price.

See You At Sunrise

Classic solo by Torme. The lead break alone is one of those songs within a song compositions. It’s melodic and shredilicous. It goes on for about two minutes and it closes the song. No one has got the balls these days to go with a two minute lead break in a song. Everything is about conformity. Followers play the political game. Leaders on the other hand, play their own game. I really like how Dee uses the cowboy showdown analogy for the breakdown/showdown of a relationship.

See you at sunrise
See you in the morning’s light
There won’t be any compromise when I’m blowin’ you away

I was reading some reviews on Dee’s bio, and quite a few of them had the words that Dee’s ego is still uncontrollable. Maybe it is. While followers conform their personalities to get along, Dee just got to be himself. There was no compromise. That is what leaders do.

In the end, Twisted Sister became international stars because of Dee Snider. No one cares about the hard work that Jay Jay French put in behind the scenes. In the end, artists are judged by their songs and the songwriter in Twisted Sister was/is Dee Snider. Case closed.

Gone Bad

It’s perfect for 1989. It’s pop metal and it’s sleazy as hell. Again, both versions between Desperado and Widowmaker have their own uniqueness. The Desperado version, is edgier and rawer. If anything it is under produced. Torme again shines with his Guitar Heroics. The lead break is again a “song within a song” composition. Torme was really in his element working with Dee.

So I’m bad, cut off from the rest
So I walk alone, everything you detest
Why should I play the games you play
Should I worry ’bout all the things people say
Tell me why should I care
Won’t you tell me what should I prove
That I’m just as feeble and lost as you?

The Maverick (Run Wild, Run Free)

This is probably as close as Dee got to his Twisted Sister days with Desperado. It reminds me of the “You Cant Stop Rock N Roll” period. The song to me is autobiographical.

It stood in the meadow, wind blowin’ through its mane
Cryin’ go, go, go, go and do it
He stares out the window, anger feeds his flame
Cries oh, oh, oh I can’t lose it
And he asks no questions why ’cause he knows it’s do or die
He got colder and tough, now he’s hard to the stuff
He’s got to go and try

While the majority of society argues about their pay, for Dee Snider money was secondary. The mission statement was always about succeeding. It was about making it. Any price would be paid in order to succeed.

Run wild, run free on the road to nowhere
No one’s gonna change your life

The mission statement is about running wild and running free and doing things your own way. Do not expect a shining light to arrive from out of nowhere and change your life. You are in control of your own life. If something is not working then something needs to change. It always starts with you.

But she asks no questions why ’cause she knows it’s do or die
She just smiles and hangs tough ’cause she’s hard to the stuff
She knows he’s got to try

The other side to the mission statement. In chasing dreams, how much are you willing to sacrifice. When it comes to music, a lot.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Who is Jon Bon Jovi these days?

What happened along the way? What happened to the 1970’s kid that got fired from his job because he cranked Bruce Springsteen up on the radio?

I am a Bon Jovi fan from their inception. I saw the “Runaway” clip doing the rounds on late night TV. The next single “She Don’t Know Me” did some rounds as well and then it was “In and Out of Love”. Of course when “Slippery When Wet “came out and started moving 700,000 units each month, the Jersey boy went from suburbia to high-class royalty. I always saw Bon Jovi as a band, much the same way I saw Van Halen as a band.

So who is Jon Bon Jovi these days? He is the face of a rock n roll band that has sold millions. He is the reason why Richie Sambora is not it the band? He is the reason why fans at the New York State Fair missed out on a Bon Jovi performance, so that he could play at a Government private fundraiser. He is the reason why Bon Jovi fans, who paid money for a Bon Jovi concert got treated to a beach party Kings of Suburbia show.

Of course Jon Bon Jovi does his bit, donating $1 million to the Sandy relief (monies obtained from his fans), donating to his Soul Foundation (which is again financed by the fans via the fan club) or playing a show in Spain where ticket prices are lowered and in some cases free.

This is Jon Bon Jovi playing to the mainstream press, ticking all the boxes that he is a good guy. Things change. Just because Bon Jovi sold a ton of tickets yesterday, that does not mean he can sell a ton today. Once again, it all comes down to money. Didn’t used to be that way, it used to be about music.

 

First and foremost Jon Bon Jovi is a musician and the current Jon Bon Jovi has forgotten that. These days, he just all about the sell so that he can fund all of his other adventures that have nothing to do with music however he over charges his musical fans in order to fund them. I paid $1000 for 4 tickets to Bon Jovi’s Australian shows and I was really hoping that Richie Sambora will be in town for them, for the reason that I was taking my children and they are fans of Sambora. 

Once upon a time Jon Bon Jovi’s story was not all about the hype and the sell. He failed like all of us before he succeeded. After two Bon Jovi albums that the band worked hard to tour and to promote, he was in debt by half a million to the label and still living in his parents’ house. Things had to change.

The whole reason he started using Desmond Child was to write songs for other artists. He was trying to find another income stream as a song writer. So they wrote and wrote. He then got a top notch production team in Bruce Fairbairn and Bob Rock. They released Slippery When Wet and Bon Jovi had finally become a winner. He then tried to do the same thing with the New Jersey album, however it just wasn’t the same.

Bon Jovi obtained an audience because the band had formed a relationship with the songs. The album was just a format to get the music out there that the Record Labels exploited. The problem with Jon Bon Jovi, is that he believed he gained his audience because of the album. He based his success on the number of albums he sold. He measured his success on the numbers. So what did he do afterwards? He tried to re-write “Slippery When Wet” over and over again, losing that specialness. Relationships are formed on specialness.

Jon Bon Jovi is too far gone at the moment, seduced by the B.S of making money right now instead of making creative everlasting art. The fan base of Bon Jovi was built on the poor, the ones that who couldn’t afford much, the ones that believed in the message of “Livin On A Prayer”. The fan base was never built around the rich who would pay anything. What does this do? It separates the band from the real audience. 

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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