A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity

Some Music Business Truths

Music Is Not Free

Look at the complex math that goes on here. The recording and publishing industries get a yearly license fee from the tech companies like Pandora, Spotify, Amazon, iTunes, Google and so on to have their music collections on the products that the tech companies offer.

Then the recording and publishing industries (via the music fan) get paid 70% for a download and 70% in royalty payments from a stream/view.

So with so much money trading between people how can people say that music is free.

How come no one is saying that APPS are free. We are all using a plethora of apps every day, and 99.9% of them are free. If anything we expect them to be free. And has that stopped people from creating new apps.

We Don’t Need Stronger Copyright Regulations To Encourage People To Create

Back in 1999, the RIAA said that Napster and piracy would stop people from creating new music because they would have no incentive to make music anymore. Then by 2005, the same argument shifted to Copyright Reform. The recording industry argued that copyright needed stronger enforcement provisions and no due process because if that didn’t happen no new music would be created.

Well guess what.

Just the opposite has happened.

More people are making more music than ever before. What we do need is for the Public Domain to be replenished again with music.

The CD

Apple has phased out the CD/DVD drive from their computers which means the CD be another niche product in the same way that vinyl is. For collectors only, because it turns out that the majority of music lovers just wanted access to music. It was never about ownership.

The MP3

It was a by-product of the CD. As the tech got better, the quality got better. Now it will become a by-product of streaming.

Streaming plus MP3

Putting my Nostradamus hat on, I predict that the streaming services will begin to offer MP3 downloads as part of a super-premium package. At the moment 45% of people still like to buy mp3’s. 45% of a three hundred million population in the US is a lot of people.

Anyone seen the adoption curve. It’s basically a bell curve that shows that 2.5% of people are innovators, 13.5% are early adopters, 34% are early majority, 34% are late majority and 16% are laggards. So in relation to streaming, it is safe to say that we are in the early majority phase right now. So if you are an artist or a record label or a tech company, how do you get the 50% plus of the late majority and the laggards to commit earlier. Offer them a product that meets their needs.

Record Labels

Still the best way to get your music heard as they have the money and the contacts. But they are still doing it wrong. They believe that a blitzkrieg publicity campaign will ensure success. The more we’re beaten over the head with something, the less likely we are to check it out.

Music Press

Save your money and don’t take the easy way out. Promote yourself personally. Work with people. Talk to people. There are no short cuts. In today’s world, the music press has never broken a band to the masses. The band has broken themselves with their music. If you make it great they will come.

Technology And Music

Fans of music want to listen to old songs however we have no desire to use an old computer like a Commodore 64 or an Amiga 500. However if both industries want to stay relevant they need to innovate and create something new and great on a regular basis. If you don’t you will be like Gene Simmons, slowly fading in the rear-view mirror and screaming to anyone who cares about the old gatekeeping model to return.

Concerts

Streaming concerts will never work as people still want to be there for the experience even though the sound quality might be terrible. As for the price of tickets, the acts are to blame. The prices I have paid range from $50 to $250 a ticket over the last two years. Guess who charged $250 a ticket. Yep it was the big acts from the Seventies and Eighties. Kiss, Motley Crue and Bon Jovi charged that.

Bands like Avenged Sevenfold, Trivium, In Flames, Five Finger Death Punch, Richie Sambora, Coheed and Cambria all charged around the $70 to $80 mark while Protest The Hero charged $50.

Know Your Fans

Great artists have made a living long before the advent of the phonograph and the recording industry. It’s because of patronage. Loyal fans will buy your super deluxe packaging, they will view your YouTube videos, they will stream your music on Spotify and they will spread the word for you. Do you know who they are? If you don’t then you are leaving money on the table.

Success And A Career

The odds of success are really low. So what can you do differently? You need to be determined as the bar is set really high. You have to be committed to the cause and honest. If you want a career you need to always pick up a new generation of people to discover you.

You want to know an upside to music piracy. Just have a look at all of the Classic Rock acts from the Seventies, Eighties and even Nineties doing big business on the live circuit and they are making way more money now than what they made at the peak of the fame when recording sales set the benchmark.

Def Leppard, Motley Crue, Twisted Sister, Slash, Evergrey, Europe, Whitesnake, Stryper, Machine Head, Dream Theater and Tesla have been seeing for the last decade, younger and younger people coming to their shows. They sing along and know all of the words. The audience base needs to be replenishment if you want a career.

And you need to have an opinion, which is hard to have in a society that is focused on being liked. However life is short and you have one voice. Use it.

Teaching

Imagine your favourite artist as your teacher. The personal interaction is what makes a difference. Playing a big show is one thing however teaching has a greater impact. You are giving someone more than just a good time, you’re helping someone grow, hopefully to the point that they will do the same for others.

And I am  not talking about guitar clinics or drum clinics. I am talking about being an actual music teacher on your time off. It could be a six to eight week course in the city you live in. Eight 30 minute lessons per day might seem like a waste of time to you but to someone else it could be a lifetime changing experience. So what are you waiting for, make the connection.

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A to Z of Making It, Music, My Stories, Piracy

“Why Do You Do What You Do?” And Guess What! “Rock Is Not Dead”

Gene Simmons from KISS declared that “Rock is finally dead” which stirred up a lot of debate in the music industry. Dee Snider was one of the first to post a rebuttal. Then came Dave Grohl’s rebuttal and recently it was a diplomatic Slash. Basically everything that he said I more or less agree with.

“The music business itself is not catering to rock ‘n’ roll at all. And if you’re aspiring to be a guitarist or a drummer or a singer in a rock band and trying to make your way up the ladder, the obstacles are much bigger than they were when I first started.”

The music business does cater to rock’n’roll however it is the recording business that doesn’t cater that much to it. The majority of the labels monies are focused on the pop stars singing Max Martin songs.

“The rock ‘n’ roll audience is rabid. It’s huge and just as alive and kicking as it ever was.”

That’s god damn right. The audience for rock music is there. Also with so much rock music coming out right now, that is the evidence right there to prove that rock is very much alive and kicking.

And that is a biggy.

With so much rock music being released every day, how is the rabid rock audience going to find it and hear it. Apply simple supply and demand economics to the equation. When the record labels controlled the distribution, the music that was released and when it was release, the actual supply to the fans was limited even though demand was high. Now with all of those barriers of entry torn down, the supply of new music is constant. And even though demand is still high, our time is limited.

Another big difference is that the way we consume music. It is still a very fragmented marketplace. Think about it for a second.

There are the usual CD sales. Amazon is still a big player in this regard along with the record labels and the unique limited deluxe editions they offer. In addition the brick and mortar stores still exist that cater in sales. Then there is the sales of MP3’s. Apple is the big player here, while Amazon offers AutoRip features on CD’s sold.

Then there is streaming. You have Spotify type streaming and the radio style streaming of Pandora. Terrestrial Radio is still there as well. So as an artist it is a confusing time. Hell, even the cashed up labels are confused as to what needs to be done as they still rely on the nuclear bomb style of marketing to push new acts or new music from established artists.

“If you’re really passionate about the kind of music you wanna do and you’re not looking at it from a dollars and cents point of view, but you just want to create new music and somehow go out there and play live and get it out there, that passion has to be honed in and it has to be real.”

So what is your view of success?

Do you have a short-term view on measuring success or a long-term view? Is success your main motivator for creating music because if it is, there are risks in a short-term view of measuring success and there are risks in having success as your main motivator?

It comes down to the “Golden Circle” idea from Simon Sinek. “How” is in the centre, surrounded by the “Why” which is then surrounded by a larger circle called the “What”.

Apply those principles to a musician. A musician knows that what they do is to write and perform music. A musician knows how to write and perform music but do they know WHY they do it. If a musician’s “WHY” is solely to make money then they need to be reminded that their “WHY” is a “RESULT” of “WHAT” they do.

As Sinek explained, people don’t buy what you do, they buy why you do it. And if you don’t’ know why you do what you do, then how will you ever get someone to buy into it, and be loyal, or want to be a part of what it is that you do.

A perfect example of a simply WHY can be found in Zakk Wylde and Black Label Society. The WHY is to get dressed in your BLS Chapter colours, get together at the show and drink a lot of god damn beers. And guess what. People responded to that WHY in the thousands. They want to let their hair or goatees or beards down and down a few brewskis.

Protest The Hero focused on the WHY on their fan funding campaign for the “Volition” album. They told their fan base that their time with record labels has resulted in the labels telling the band that they have no fan base and that they are not a viable option for a label to support. The fans wanted to show that is not the case. And the best way was for the fans to be a part of what Protest The Hero wanted to do, which was to record an album, promote it and tour on the back of it. The fans didn’t care how they did it because we bought into the WHY they were doing it.

Claude Sanchez’s WHY for Coheed and Cambria is to tell the Amory Wars story and guess what, thousands upon thousands of people bought into it. Comics, Albums, Novels, T-Shirts, Deluxe Packages, Live Shows and Vinyl Re-Issues. You name it, we have supported it.

So ask yourself, why do you want to be  a musician?

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Music, My Stories, Unsung Heroes

Protest The Hero at The Manning Bar

I got back from Eastern Europe last Thursday morning and by Friday night I was at the Manning Bar in Sydney Uni watching Protest The Hero. The ticket for the night was $45 Australian plus booking fee of about $6. Compared to some of the prices I have paid for tickets, this was a good deal.

Clarity

A perfect way to kick off the show with the opener from “Volition”. Guitarist Luke Hoskin was shredding while co-guitarist Tim Millar was rock solid. Also impressive was Mike Ieradi on drums who comes from another favourite band of mine called “The Kindred” or otherwise known as “Today I Caught the Plague”. Touring bassist and producer Cam McLellan was also very comfortable on the bass guitar.

“Affluence permitting a mutual annihilation”

I love that lyric. Money and power permits people to rewrite history to suit their point of view. What do you think the corporations that got rich from buying the copyright of the creators are doing right now.

Bone Marrow

From 2008’s “Fortress” album. Rody Walker rocked. In between songs he gave us some stories and laughter. He was comfortable on stage and well seasoned. It was like a rock comedy.

“And there he sat like a stone
With promises broke like a bone”

Power and wealth corrupts the soul. How many times have our leaders or our employers promised us something and then broken that promise all in the name of keeping the numbers on their bank accounts ticking forward.

Underbite

Anyone seen the fantastic puppet clip for this song? Another song from the “Volition” album.

“So is everyone having a good time tonight?
Good, I’m glad (I couldn’t actually care less)”

Some of our musical heroes came to this level. They couldn’t care less. It was all take and no give back.

“Now you comprehend our complex relationship—consumer/consumed.
You’re just some stupid kid and I’m a megalomaniac”

Sounds like Gene Simmons to me right there.

Hair-Trigger

From the excellent “Scurrilous” album released in 2011.

“I wrote a Goddamn love song to praise everything I hate”

There are some funny lyrics in the catalog of Protest The Hero. Rody Walker doesn’t mind having some fun and he doesn’t take himself too seriously. This is what music and the live show are meant to be. FUN.

Bloodmeat

Also from 2008’s “Fortress” album.

Mist

If Gene Simmons believes that rock is dead then he should have been at this show. Although the venue is a small one, it still didn’t stop the floor from erupting. By now we had a few more stories from Rody and an audience member did a back flip on stage that everyone thought was going to end bad. “Mist” is by far the most catchiest and hectic song in the Protest The Hero catalog. Especially the whole outro sing-a-long section.

“You’re as deep as the grave, and you’re marching to the heartbeat of the land”

Bury The Hatchet

They went back to the full length debut, 2005’s “Kezia” album.

“Well place your justice in my palm
And then I’ll make a fist
And punch your grimaced face”

How many times have you said, “that’s not fair” or “they can’t do that” in your life? I bet a lot. And people still get away with shit. These lyrics sum up my feelings about people who get away with crimes both civil and criminal just because they had the capacity to pay for justice to be tweaked and argued from a certain point of view.

The Dissentience

Another song from 2008’s “Fortress” album.

C’est La Vie

From the “Scurrilous” album released in 2011.

“Stepped off a building to find concrete evidence,
Concrete evidence that he’d ever make an impact
Fiction splattered into fact
And his fiction splattered into another sidewalk painting on display”

Again the comical overtones about stepping off a building and splattering your brains and blood all over the sidewalk.

Sex Tapes

Also from the “Scurrilous” album released in 2011

All the editors are hard, all the journalists are wet
All the boys are jerking off in private on the internet

The world needed Rody Walker to tell it like it is.

Everyone’s naked!
Somewhere out there in-ter-net
Somewhere out there in-ter-net

So true on that. Forget about piracy on the web. Nudity and sex still rules the search engines.

Reflected, directed, by one simple fact
Be careful what you’re looking at because it might be looking back

With all of the Celebrity Cloud hacks that happened, private photos now have over a million other eyes looking right back at them.

Get if off, get it off online
Get it off get if off get it off online

Again some of the most funniest shit i have heard. Getting off, online. What a classic.

Plato’s Tripartite

Oh how the system fails you completely
when monstrous children get treated so sweetly.
The violence is praised, the decision cemented
(they seem like nice kids)
Crimes go committed, but never lamented
(that doesn’t change what they did)

When PTH go all serious to get a message of injustice across they do it pretty good.

No one is innocent if they go free

How good is that lyric! Just because a guilty person was set free it does not mean that they are innocent.

Blindfolds Aside

From 2005’s “Kezia” album.

We woke up as men but tonight we’ll sleep as killers
Five soldiers forever sedated with the, “No one’s responsible”
psychological drama of our social justice dribble, dribble, dribble

Again they deal with the injustices of life. In this case people have to carry out the duties of their job. The lyric line of “a sin that paid his debts”.

Sequoia Throne

The closer for the show came from 2008’s “Fortress” album.

They’re not the ones who cause us harm – we are!

And in the end that is how the funny and intellectual show ended. We are the ones responsible for our lot in life.

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A to Z of Making It, Music, My Stories

Divided We Stand. But It Doesn’t Have To Be That Way.

Metallica resorted to a professional coach to get it together again. So did Aerosmith.

Motley Crue imploded at the peak of their powers with the firing of Vince Neil and then sued each other in the courts. Then when Vince Neil was back in, John Corabi was out and soon it was Tommy Lee that was out.

Bon Jovi and Megadeth resorted to group therapy. For Bon Jovi it was a way to keep the band together after “New Jersey” and for Megadeth it was a way to keep a stable line-up together.

Van Halen ousted David Lee Roth and there was a few years of bad mouthing each other. Then when Sammy Hagar was ousted, the feud turned ugly with both sides airing their dirty laundry.

Guns N Roses appetite for destruction more or less has the band as an Axl Rose solo project. According to Axl, “Slash is a cancer”. There was a lawsuit as well from Axl to Slash to stop the “It’s Five O Clock Somewhere” album as Axl claimed those songs were written for Guns N Roses by Slash.

Scott Weiland had a nasty split with his first act, Stone Temple Pilots (on more than one occasion) as well as with the Velvet Revolver project that featured Slash.

Sebastian Bach and Skid Row are still at loggerheads. Matt Kramer left Saigon Kick because he felt ripped off.

Machine Head and Adam Duce are in the courts because Adam Duce felt ripped off. Dave Lombardo is spitting venom at Slayer and their management team because he feels ripped off.

Paul Stanley went to town on Ace and Peter, calling them anti-semitic. Gene Simmons said that Ace and Peter didn’t deserve to wear the make up.

Dream Theater and Mike Portnoy ended their relationship abruptly.

And Rock and Roll was supposed to be fun. Yeah right, I hear people say.

The ugly truth is that the biggest obstacle standing between musicians and a career in music is the simple fact that we cannot get along.

Every band I have been in imploded because I was writing the music and the lyrics from the beginning. So when the other members realised that I am getting extra royalties and publishing moneys, then money becomes a factor and suddenly everybody wants to write a song or make suggestions to change a finished song just so they could a songwriting credit.

And I said NO a lot of times.

And that starts to put a strain on the relationship and the band dynamics. Eventually we became assholes to each other and one of the main commandments that I swear by is to “Don’t Be An Asshole”.

It’s easier said than done. Especially in metal and rock circles. You know, we are all alpha males in this business.

So how can we achieve a healthier band dynamic.

We need to handle criticism better. At one point in my life, the way I offered criticism wasn’t at all constructive and criticism towards me was seen as a personal attack.

Don’t be assholes to each other as everyone is replaceable.

True love of music is the best reward. Money is a byproduct.

Realise that if the guitarist does come in with a completed song, or an albums worth of songs, it’s okay. Same goes for the other musicians in the band. And if your song doesn’t make the cut, that is also okay.

If the band is a democracy, then happy creating, however let me tell you one truth. Bands that claim that their songwriting is a democracy are lying. There is always one that will be the boss.

Look at Van Halen. Songwriting credits originally showed Edward Van Halen, Alex Van Halen, Michael Anthony and David Lee Roth. However it is a well-known fact that Eddie Van Halen wrote all the music and David Lee Roth wrote the lyrics, with little input from Van Halen’s rhythm section.

Slow and steady wins the race. Remember a music career is a lifers game.

You will get screwed by someone in the music business. Don’t let it get you down. Roll with it and learn from it.

In order to be seen or be heard, we need to stand united.

Don’t see every other artist or band as competition. The history of rock n roll shows that it was friendships and recommendations from other artists that broke artists to an audience. This is needed even more so in 2014.

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A to Z of Making It, Music, My Stories

1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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A to Z of Making It, Influenced, Music, My Stories

Stories of Perseverance – From Quiet Riot, George Lynch, Digital Summer, Ronnie James Dio to Dream Theater and Rush.

Don’t try to be everywhere

We live in an internet era. Each day is information overload day. The more that artists try to appeal to everybody, the less people actually care.

Does anyone care that Bon Jovi released Because We Can? Jon Bon Jovi wanted to get all the 12 to 16 year olds onto his side, which in turn alienated the core. How can a band get twenty thousand people at a show and struggle to sell more than 200,000 units of their most recent album? Quality counts.

Once upon a time Bon Jovi had the quality. That is why they have longevity. Slippery When Wet is the album that Bon Jovi is still doing victory laps on. Since then it has been hit and miss. Jon Bon Jovi should stop trying to win over the young ‘uns and just focus on serving his core audience. We will spread the word if the quality is there. Don’t chase trends because what is here today will be gone tomorrow.

Don’t Depend on Record Labels

Artists don’t need a record label deal anymore. The old gatekeepers are not as powerful anymore. That is why bands like Megadeth, Metallica, Motley Crue and maybe Machine Head are going their own way. Releasing albums on their own labels. Screw playing to the old way.

Of course it’s more difficult going your own way, however that is the future. Break the rules so you don’t get left behind. Digital Summer is one of my favourite bands, and they have been doing it themselves for the last 10 years, as well as holding down normal careers as fire fighters, paramedics, accountants, teachers and so forth.

Without the artist, there is no profit from music. The major labels want radio hits so they find artists that are easy to sell and easily expendable.

Perseverance – Success happens when you contemplate giving up

Never quit. Greatness comes from frustration. Don’t be upset about failing. If you are upset about failing, it just means that you haven’t failed enough. Dream Theater almost called it a day, during the period between 1988 and 1991, when months rolled by and no suitable singer appeared.

Perseverance is a skill. It keeps you estranged from the conventions of society. You know the conventions that tell you to get a real job.

Quiet Riot during the Randy Rhoads years, used to compete with Van Halen on the L.A circuit. Van Halen got picked up and Quiet Riot struggled. Randy left to join Ozzy and the band more or less ended, however lead singer Kevin Dubrow persevered under his own surname, and resurrected the Quiet Riot band name after the death of Randy Rhoads.

George Lynch is one of my guitar influences and his story is one of rejection and perseverance. He auditioned for Ozzy’s band on two occasions, losing out to Randy Rhoads once and then to Jake E. Lee. After Randy got the Ozzy gig, Lynch got Randy’s teaching gig at Randy’s mother school. In relation to the Jake E. Lee situation, Lynch got the guitar slot and then Ozzy (aka Sharon) changed their mind. One of his earlier bands The Boyz had a showcase gig organised for Gene Simmons to attend. Van Halen opened the show and the rest is history. Gene even said to George Lynch, that with a name like his, he will never make it, unless he thinks about changing it.

Ronnie James Dio spent 18 years paying his dues before finding success with Rainbow in 1976. Will musicians starting out today, put in 18 years of service to music.

The band Rush is a perfect example in perseverance. Back in 1976, before 2112 came out, success was far from guaranteed. In 1974, Rush had released their self-titled debut, which was a standard hard-rock album in the view of Led Zeppelin, Cream and Free. Fly By Night came next and it was Rush’s first with drummer Neil Peart. It featured the Ayn Rand-influenced “Anthem” and the progressive multipart “By-Tor & the Snow Dog”.

For 1975’s Caress of Steel, Rush went even more progressive to diminishing returns. On the verge of being dropped by Mercury Records, and under pressure to deliver a radio-friendly product, Rush did what was expected. They went even further away from the mainstream, more into the world of progressive music and delivered 2112, a concept album about a futuristic society, ruled by a class of people known as the Priests of the Temples of Syrinx. This future does not allow people to create or to be stimulated. In the story the main character finds an old guitar and learns to play it. The Priests punish him and destroy the instrument. From perseverance, the album 2112 was born and it laid the groundwork for all of Rush’s future success.

Don’t Worry About What People Say

Rush blazed their own path and the rest is history. They delivered an album that satisfied their muses and the label got a band with a career. If they delivered what the label wanted, a radio friendly album, the label may have made some money, however they wouldn’t have had a band with a career on their roster. Ignore people’s advice unless you are asking for it. Breakthrough work is usually rejected at first. Success is slow. There is plenty of money to be made in the long run if you don’t make money your number one priority. Rush could have been a leader or a follower in 1976. Leading is much more difficult so that is why so many bands are following. How many bands came out and sounded like Motley Crue, Metallica, Guns N Rose, Nirvana, Pearl Jam, Dream Theater and Korn? A lot. So where are they.

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Classic Songs to Be Discovered, Music

The KISS that rocks

Revenge made Kiss relevant again.  1982’s Creatures of The Night and 1983’s Lick It Up, re-established Kiss as a force to be reckoned with in the Eighties.

MTV was the outlet, and every time Lick it Up came on, it made me stop and watch.  This was all about the music.  The band had removed their make-up and they needed to make a statement.  Lick It Up was that statement.   That crunchy and distorted guitar from Vinnie Vincent is what makes the song roll.  Of course, it wouldn’t be long before Vincent was shifted. It’s like Gene Simmons can’t handle having talented people around me for a long period of time. Gene likes to rewrite history that Vinnie Vincent’s contribution to KISS was as a salary paid employee, however the music doesn’t lie.

Life’s such a treat and it’s time you taste it
There ain’t a reason on earth to waste it

We all know what Paul is saying in the lyrics to the women in the world.  Make sure that no mess is left ladies.

By the time the keyboard heavy Crazy Nights (1987) and the pop metal Hot In The Shade (1989) came out, fans started to accuse the band of following whatever MTV trend was popular at the time. 

Crazy Crazy Nights to me was so hooky and it was as good as anything else that was in the Charts at that time. I personally love the song, and this is in the era, post the Slippery When Wet explosion.  It just reminds me of good times and crazy days, sort of like how Tesla’s Lazy Days and Crazy Nights song does.  Listening to the Crazy Crazy Nights song today (I did an Eighties’ CD for my wife and this song was one of the songs I put on it) it just reminds me of how busy my life has come to be, where most of the time I am running on empty or caffeine.  It would good to be able to kick back and relax. 

They try to tell us we don’t belong,
That’s alright, we’re millions strong
This is my music, it makes me proud,
These are my people and this is my crowd

A song for the rock show, making the people believe that they belong here. Crazy Crazy Nights was co-written by Paul Stanley and Adam Mitchell who he used on the Creatures of the Night album as well.  Going back to the well that gave birth to quality previously, is a good thing.   

Going back to the Revenge album. The Nineties had a massive paradigm shift in the music business.  Kiss, now had to compete with bands that released game changing albums.  Nirvana released Nevermind and Pearl Jam released Ten bringing Grunge and Alternative Rock to the masses.  U2 released Achtung Baby, Red Hot Chilli Peppers released Blood Sugar Sex Magik, Metallica released the Black album, The Cult release Ceremony, Guns N Roses released the Use Your Illusion I and II albums, Ozzy Osbourne released No More Tears, Skid Row released Slave To The Grind, Pantera released A Vulgar Display of Power and Van Halen released For Unlawful Carnal Knowledge.  The majority of the albums had a heavy rock feel and in the case of Van Halen it was return to the brown sound. 

Coming into the recording process of Revenge, Kiss already had some momentum going with God Gave Rock N Roll To You, which appeared in the movie, Bill and Ted’s Bogus Journey in 1991. The song is an Russ Ballard composition for the band Argent, however additional credit is given to Gene Simmons, Paul Stanley and Bob Ezrin.  Argent at that time was trying to follow up their mega hit, Hold Your head Up, so when God Gave Rock And Roll To You came out, it bombed.  However the song is a great song, and it is a good thing that Kiss rescued it and turned it into a hit.

For Kiss to be relevant in the Nineties, they had to do something different, so they hired a marketing consultant firm to find out what the fans wanted. The answers came back.  The fans wanted more Demon, more heaviness, more rock and an album to rival 1976’s Destroyer. It was time to get the team together.  Bob Ezrin who produced the epic Destroyer and the terrible Music From The Elder was hired to produce.

The biggest decision made was to use the fantastic, talented and egotistical Vinnie Vincent as a songwriter.  Simmons and Stanley realised that Vincent’s contributions to the Creatures of The Night and Lick It Up albums, had produced songs that have become some of the best and well known Kiss songs in recent memory.  The sinister single opener Unholy was written by Simmons and Vincent.  It is heavy, it is evil and it fit perfectly in the current music climate at the time. 

You send your children to war
To serve bastards and whores

It’s a tough lyric line.  There is that devilish theme throughout the song.   

Other classic Vincent penned songs that appear on Revenge are Heart of Chrome is written by Paul Stanley, Vinnie Vincent and Bob Ezrin, while I Just Wanna is written by Paul Stanley and Vinnie Vincent.

It is a shame that this song writing partnership went sour so quickly again, and they haven’t collaborated since. 

Revenge is Kiss being themselves and by doing that, they made a record that satisfied the hard core fan bases and somehow also fitted in with the times,

Of course, the album is also in memory to drummer Eric Carr, who passed away due to cancer, before the recording process started.  Eric Singer took his place in the band and he has been with Kiss, since then.  How good was the Badlands project that Eric Singer was in, with Jake E.Lee, Ray Gillen and Greg Chaisson?  However that is for another day.

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A to Z of Making It, Music

Persistence Part 2

There is a recent Dear Guitar Hero article with Tommy Thayer in the Guitar World, May 2013 issue.  The interview was conducted by Brad Angle.

QUESTION: Is it true that you did manual labor tasks at Gene Simmons and Paul Stanley’s houses before becoming a member of Kiss? (Tony Ratoni)

ANSWER: Those are kind of urban myths.  Sure, I started working for those guys part time in the late Eighties, an my credo was that I’d do whatever needed to be done.  And a lot of times when you’re in those situations you do all kinds of things.  I think, somehow, through all the speculation on the internet, people started saying that i did all these strange jobs.  But nothing was strange.  I was just a go-getter that would do whatever task was at hand, which is normal if you wanna get somewhere in your life.  I’m proof that persistence works.  

So all you wannabe artists, are you prepared to persevere.  If you want to be rich, take up banking or get involved technology.  Hell, tech heads are the new rock stars.  They are the cool ones, the ones that people want to hang with as they are rolling in the cash.  If you want to be somebody in music, you need to persevere.  Tommy Thayer was a go-getter for Kiss.  Gene Simmons signed his band Black and Blue and produced two mediocre albums.  He even took one of the Black N Blue songs he co-wrote and called it Domino on Revenge with only himself as the writer.  Tommy Thayer then played the tribute circuit in a Kiss cover band.  This is a period now that is spanning from 84 to 2000.  In 2002 he made his debut as the new Spaceman for Kiss.  He didn’t quit.  He kept on making connections.  He kept at it.

There is a comment on the Persistence and the Meaning of making it post, where Robakers mentioned the persistence of Lars Ulrich in getting Metallica off the ground.  This is so true.  Everyone seems to forget that part of Lars.  He was once a kid, that built connections around the NWOBM music that he was interested in.  He surrounded himself with like minded people.  Eventually one of those people started a label.  Then they where doing a compilation album.  The rest is history.

These days, everyone remembers Lars as the guy that sued his own fans when Napster came on the scene.  That is because, Lars wanted to be part of the corporate elite.  Lars wanted to hang with the rich because he thought it was cool and the rich wanted to hang with Lars as they thought it was cool to hang with a rock star.  Instead of Lars being the stiff middle finger hero to his fans against the corporations, he became one of them.

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Music, My Stories

Motley Crue and Kiss at the Allphones Arena, Sydney 9th March 2013 – Part 2 – Kiss’s Set

Getting late
I just can’t wait
Ten o’clock and I know I gotta hit the road
First I drink, then I smoke
Start up the car, and I try to make the midnight show

Get up
Everybody’s gonna move their feet
Get down
Everybody’s gonna leave their seat

Its all about the show.  A lot of bands just write songs and then you have Paul Stanley who wrote songs for the show.   The intro is built for explosions, pyro and fire.  The story behind Detroit Rock City is legend by now and from tragedy you get a song stands the test of time.  37 years later it is still relevant and the Kiss fan that got killed on his way to the concert will never be forgotten.  Credit must be given to Bob Ezrin as well.  Apart from being the producer, he also was a co songwriter on this song, and the task master on Destroyer.  Coming into the Destroyer album of 1976, Bob Ezrin was coming off his recent successes with Alice Cooper and Lou Reed.  Of course Ezrin would go on to greater fame with Pink Floyd’s The Wall. 

It doesn’t matter what you do or say
Just forget the things that you’ve been told
We can’t do it any other way
Everybody’s got to rock and roll, whoo, oh, oh

Shout It Out Loud is one of those songs that just endure.  Rock N Roll was all about doing things that the conservatives wouldn’t do.  The history of rock music is littered with the same themes.  It doesn’t matter what the people in power say, we will try to do it in our own way.  This song was penned by Paul, Gene and Bob.  All the big songs from Destroyer had an Ezrin co-write.  These themes popped up again in I Wanna Rock and You Can’t Stop Rock N Roll from Twisted Sister. 

You know your man is workin’ hard
He’s worth a deuce

As described by Gene Simmons Deuce was a popular street term in the early 1970s meaning fellatio and full sex afterwards. This song is penned by Gene Simmons only.  It has also endured through the 40 odd years.  Will a song be written like Deuce these days?  Probably not.  Everyone wants to be liked these days and they do stuff that is politically correct.  Music is never about toeing the line.  There are artists out there that do it their own way but these are outliers.  They could rise amongst all the others or they could be forgotten or they could change and be part of the masses. 

She can move you and improve you
With her love and her devotion
And she’ll thrill you and she’ll chill you
But you’re headed for commotion

And you’ll need her so you’ll feed her
With your endless dedication
And the quicker you get sicker
She’ll remove your medication

Get the firehouse
‘Cause she sets my soul afire
Get the firehouse
And the flames keep gettin’ higher

The usual concert staple where Gene Simmons ‘spits’ fire and sings about the slaves men have become to women, relationships and sex.  It’s so true, we are so addicted to being loved or to having a sexual relationship, we will change and bend who we and then we get burned.  You can even see we think a lot with our penises.  Another Kiss classic penned by Paul Stanley, who to me is an underrated songwriter when he goes it alone. 

I rode the highway to heartache
I took a trip on the ship of fools, woah yeah!
And I paid the price to have my way
‘Cause money makes the rules, yeah!

Hell or Hallelujah is probably the best song Kiss has written since the Revenge album.  Psycho Circus is a close second.   It’s good to see Paul Stanley going alone again with the writing, instead of a list of outside writers, like he has done for a long time.  Life is about paying your dues, it’s about accumulating experiences.  What price are we prepared to pay to have it our own way?

How true is the last lyric line?  Money makes the rules.  There is a story at the Wall Street Journal stating that “nine executives at private-equity firms together will take home more than $1 billion in dividends and compensation from last year”.  Money buys rules.  How many of the architects of the GFC got punished.  Instead they got bailouts, generous severance payments and are doing College tours of the US.  On the other side of the coin, you had people lose their houses, their families, their lives and their sanity.     

So if you please get on your knees
There are no bills, there are no fees
Baby, I know what your problem is
The first step of the cure is a kiss

So call me (Dr. Love)
They call me Dr. Love (calling Dr. Love)

Calling Dr. Love is rock n roll all the way through. With its Cold Ethyl borrowed riff and the usual subject matter about sex, this Gene Simmons penned tune follows all the rhyming clichés. This was on the Eddie Kramer produced Rock N Roll Over.  That album didn’t stand a chance as a follow up to Destroyer. 

I was born to the human race
Livin’ life feelin’ out of place
People said I was wasting my time
Looking to find my kind

Outta This World is a song that sounds forced and fake.  This Tommy Thayer penned tune is a sad imitation to the real Space Man.  As much as Gene and Paul spin it, there is only one space man and that is Ace Frehley. It is a shame that Ace doesn’t recognise his value to the Kiss Army.  Even the banks are foreclosing on his home.  So you have an ex member of one of the biggest bands in the land, that sell everything that they can think off, and his home is getting foreclosed.  Are Gene and Paul doing creative accounting in this or is Ace just silly with his money.   

Get up!
Now it’s time for me to take my place
The make-up runnin’ down my face
We’re exiled from the human race.

You’re in the psy
You’re in the psycho circus
I say welcome to the show.

Step up!
No one leaves ’til the night is done
The amplifier starts to hum
The carnival has just begun.

Psycho Circus is about the rock experience.  It’s about the rock heads.  It’s about how the establishments treated us as exiles from the human race, before the bankers all wanted a piece of it and made it mainstream.  Then our rock idols also wanted to become bankers.  The rock show was a circus, it was a place to let our hair down and be as one.  This was penned by Paul Stanley and Curtis Cuomo.  Cuomo also co wrote a lot of songs on the Carnival of Souls album that didn’t get any attention due to all the hoopla of the original band reunion.  Psycho Circus was produced by Bruce Fairbairn and in the end he couldn’t save it either.  As much as it was hyped as a reunion Ace was more or less absent again from most of the recordings with Tommy Thayer doing most of the leads.  I didn’t mind Psycho Circus but as with every follow up album to a mega successful one it has a lot to live up too.  The intention of Psycho Circus was never to sell truckloads of albums.  It was all about putting the make up on again and being KISS.     

I love it loud, I wanna hear it loud, right between the eyes
Loud, I wanna hear it loud, I don’t want to compromise

Turn it up, hungry for the medicine
Two fisted to the very end
No more treated like aliens, we’re not gonna take it ‘cos

I Love It Loud, I Wanna Rock, We’re Not Gonna Take It and many other songs shared similar themes.   Kiss need to really credit Vinnie Vincent for their resurrection in the early 80’s.  I Love It Loud was penned by Gene Simmons and Vinnie Vincent.  This song is from Creatures of The Night.  Even though Ace is credited on album sleeves it was Vinnie Vincent that brought the guns and had Kiss firing on all cylinders again.

They try to tell us we don’t belong,
That’s alright, we’re millions strong
This is my music, it makes me proud,
These are my people and this is my crowd

These are crazy, crazy, crazy, crazy nights

Again another song for the rock show, making the people believe that they belong here.  Crazy Nights was co written by Paul Stanley and Adam Mitchell who he used on the Creatures of the Night album as well.  Live this song didn’t go down to good.  They key they where doing the song in was all wrong, Paul even had a capo on his guitar (which isn’t very ROCK N ROLL) and everything was just out of key.  You can tell that the band was put off. 

Better watch out ’cause I’m a war machine

That is how the rockers and metal heads felt.  Indestructible war machines.  It was an elite club once, and when the bankers and others wanted a piece of it, we didn’t like it.  Our heroes took the bankers in and they started to treat the real fans like cattle.  There is no other way to describe it.  Just look back to our record collection of the mid 80’s onwards and what you have is an album with 2 to 4 good songs and the rest is pure filler.  Of course there where always albums that rose above this, like Slippery When Wet, New Jersey, Dr Feelgood, Hysteria, Appetite for Destruction, Master of Puppets and many others.  Thank god the internet came and levelled the playing field once again.  War Machine is one of the most heaviest songs in the Kiss arsenal, up there with Unholy, yet it was co-written by Gene Simmons, Bryan Adams and Jim Vallance.  The heaviest song Kiss has was written by a pop duo. 

You pull the trigger of my
Love gun, (love gun), love gun

Another Paul Stanley classic, penned on his own.  It’s part of pop culture now.  You pull the trigger of my love gun.  Growing up in the 80’s I cant recall how many times I used this line on the opposite sex, only to get laughs instead of the actual deed. 

You show us everything you’ve got
You keep on dancing and the room gets hot
You drive us wild, we’ll drive you crazy

You keep on shouting, you keep on shouting
I wanna rock and roll all night and party every day

Rock and Roll All Nite was co-written by Gene Simmons and Paul Stanley.  These two guys need to do more co-writing together. This is what we wanted to do.  No one wanted to work nine to five jobs.  We all wanted to be musicians.  Kiss wrote the anthem for it.  To me the Rock n Roll all night isn’t about rocking per se, it is about getting down and having dirty sex. 

Lick It Up – kneel at the altar of Vinnie Vincent.  Gene likes to rewrite history that Vinnie Vincent’s contribution to KISS was as a salary paid employee, however the music doesn’t lie.  The songs that have Vincent’s involvement are a step above the other songs Kiss released in the 80’s and the 90’s.  Paul Stanley and Vinnie Vincent wrote this song.  The good thing about the Lick It Up album is that it was all written within the band.  That is why it works.   Lick It Up was their big album in the 80’s.  The best songs on Creatures of the Night were also co – written by Vincent and the best songs on Revenge where also co- written by Vincent.  Of course Revenge was their big album of the 90’s. 

Don’t wanna wait ’til you know me better
Let’s just be glad for the time together
Life’s such a treat and it’s time you taste it
There ain’t a reason on earth to waste it

We all know what Paul is saying in the lyrics to the women in the world.  Make sure that no mess is left ladies.  This song killed it when it got started. 

Black Diamond is another Paul Stanley penned tune.  In the concert Eric Singer sang the song, and I must say I was impressed with his vocal abilities. 

Out on the streets for a living
Picture’s only begun
Your day is sorrow and madness
Got you under their thumb

I must say Eric Singer played the part of Catman perfectly.  If Peter Criss was there or not, I don’t think it matters, however for some reason, Tommy Thayer pretending to be the Spaceman, matters.  I am still trying to work this one out.

And the show comes to an end.  I looked over at my boys and they had Joker style grins from ear to ear.  They were tired at midnight, but pumped.  For an eight and seven year old, they are just starting out.  To me, it was great to experience the concert with them.  Kiss and Motley have the biggest arena shows and it was a perfect first concert for my boys.  Kiss where far superior on the night, more professional and tighter.

To me, one of the best concerts i went to was a Black Crowes gig at the Wollongong Entertainment Center where about 1000 tickets where sold in a venue that holds about 10,000.  The band went on and they played and they jammed, extending their songs and just having fun.  They played all of their hits, but they didn’t play them the same as the album.  The band had fun doing their extended jams and the audience had fun along with them.  This is an important fact that seems to be missing from concerts these days.  Kiss might as well have lip synced as they didn’t really do anything different with the material.

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