Tag Archives: Hard Rock

Music, My Stories

The Game Of Rock Stars Claimed Vito Bratta

“I didn’t like them, and they didn’t like me!” said White Lion’s guitarist Vito Bratta as he tried to explain why bassist James Lomenzo and drummer Greg D’Angelo abruptly left the band at the end of their European tour.

“We didn’t fight – it was like me and Mike were a separate band from the two of them.”

Within four days they had recruited bass player Tommy T-Bone’ Caradonna – a veteran of Lita Ford and Alice Cooper’s backing bands – and drummer Jimmy DeGrasso, formerly with Y&T.

“The way it is now,” Vito said excitedly, “there’s so much attitude it’s scary to me.” 

The above was printed in the Hot Metal September 1991 issue.

When White Lion departed with bassist James Lomenzo and drummer Greg D’Angleo in 1991, a lot of people saw it as the end for the band.

A change was coming in the musical climate.

The record labels didn’t have no moral obligation to keep their hard rock rosters in tact. The only obligation they have is to the shareholders and their bottom line.

So with every major label signing bands from Seattle, the poor old hard rock bands that made the labels billions over the last 10 years suddenly disappeared. White Lion was one of them. The label never dropped them, however in my mind they would have dropped them eventually if the band stayed together.

White Lion finished up because Vito Bratta became conflicted. Disillusioned.

The recording business in 1989 was not interested in originality or allowing artists free reign in the song writing process, even though it would have made the record label more money in the long-term. The recording business only cared about short-term income and total control. So you have two entities trying to do business with each other and of course, their goals are not aligned.

Vito was never afraid to make observations about the bands exploding on the scene. He made various comments in Guitar magazines and rock magazines, about the sad state of guitar playing and how the song ceased to matter.

Vito wanted longevity and he didn’t like how White Lion was seen as part of the same movement of bands that he was commenting about. He was an artist competing in a game of rock stars. He was an artist competing in a game of profits. With each game, there is a winner and a loser.

By 1991, every artist needed a hit to get recognition. The album format was already dead due to MTV playing the “HIT” video. If a band had a hit single then people were interested in buying the album to see what that band is all about. This is Vito’s disillusionment. When he made an appearance on the Eddie Trunk show, he said words to the effect like “how do you write a hit single” when he was talking about Big Game, the following up to Pride.

Vito should have trusted himself and pushed the songs that connect with him. We are drawn to emotion. We all want to be touched. Trust your heart. White Lion was never a band that played the singles game, however the industry forced them into it and their main musical songwriter started to second guess himself.

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A to Z of Making It, Influenced, Music, My Stories

Expectations (Alter + Adapt) = Survival (with Machine Head and Twisted Sister)

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time.  For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

 

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Music, My Stories, Classic Songs to Be Discovered

Bullet For My Valentine

I have been cranking Bullet For My Valentine lately. I started off with the new “Temper Temper” album released this year. “The Poison” album was next. I then went back to the “Hand of Blood” EP. Then “Scream Aim Fire” and “Fever”. On top of all that I have also seen the band perform live.

The music that BFMV creates is very reminiscent to the hard rock / heavy metal music created between 1981 and 1986, before Bon Jovi released Slippery When Wet and then the majority of bands started chasing the pop metal / pop rock “pot of gold”. It is the same music that I grew up on.

Metallica – CHECK
Iron Maiden – CHECK
AC/DC – CHECK
Slayer – CHECK
Megadeth – CHECK
Judas Priest – CHECK

Modern influences like Machine Head, Pantera and Metallica “Black” album period are also found in the songs. That is why I probably connected with the band.

As I have mentioned previously, all artists are a sum of their influences. No one creates art in a vacuum, waiting for that spark of super originality to come. Sometimes, a band takes all of these influences and creates something original, however in most cases, bands fall into an evolutionary category.

Bullet For My Valentine as a band have an unbelievable chemistry. The drumming is sensational. Just listen to how the drums build the intro in “Waking The Demon”. The guitar leads are very Randy Rhoads like, the riffs are melodic and the bass playing is solid.

“The Last Fight” is a classic example of the band nailing it. Listen to the rock version and then listen to the acoustic version, with the piano and violin. Dealing with addictions is difficult and this song captures it. The lead break in the rock version is classical heaven to start off with and then harmonised in the vein of Iron Maiden.

“Breaking Point” from the new album is a dead set classic opener. I don’t know why they went with “Riot” and “Temper, Temper” as the lead off tracks to promote the album. It should have been “Breaking Point” all the way.

Who can forget the punch and groove of “Your Betrayal”? Another perfect song to get the body moving into high gear.

Then you have the speed metal style of Slayer and Machine Head in “Scream, Aim, Fire” and “Waking The Demon”?

The Iron Maiden influence is heard in “Alone” while the Judas Priest influence is heard in “Eye Of The Storm”.

Add to that the slower songs like “Hearts Burst Into Fire” and you have a band that is varied and influenced by a lot of great styles.

This band still hasn’t written their “Blackening” or “Dr Feelgood” or “Back In Black” or “Black” album. They are working towards it. Great albums come from experience. Great songs come from having lived. The band (provided that they stay together) is on its way to achieving this.

They have hooked in Terry Date for the upcoming album, so it is a step in the right direction for album number 5. Matt Tuck even mentioned that the music is no holds barred metal, unlike the previous two releases.

I didn’t think I liked BFMV to start off with. Then I heard their cover of “Sanitarium” from a Kerrang tribute album to celebrate the 20 year anniversary of “Master of Puppets” from Metallica. That tribute album was also my first introduction to Trivium and their unbelievable cover of “Master Of Puppets”.

The modern paradigm of success is to create great music and reap the benefits later. “The Poison” came out in 2005 and by 2009, it had a GOLD certification in the U.S. market.

So I purchased “Scream, Aim, Fire” when it came out without hearing a song and I suddenly realised that I liked the band.

Just like Pantera had to emerge from the shadows of the inferior hard rock / power metal scene in the late Eighties, Bullet For My Valentine had to do the same. The metalcore movement has committed the same sin as hard rock and glam rock committed. Too many derivative bands are doing the rounds and there is no substance. With the release of “Scream, Aim, Fire”, BFMV showed that they are a metal band in the true sense. With “Fever” and “Temper, Temper”, they have showed that they can rock with the best of them.

The Bullet For My Valentine VEVO account shows that “Tears Don’t Fall” has been viewed 55,738,093 times.

“Your Betrayal” has been viewed 17,391,181 times.

“Waking The Demon” has been viewed 23,947,044 times.

“Hearts Burst Into Fire” has been viewed 13,500,316 times.

“The Last Fight” has been viewed 3,232,789 times.

“Temper Temper” has been viewed 2,254,641 times.

“Breaking Point” has just been released and it has been viewed 686,885 times.

“Hand Of Blood” has been viewed 12,069,227 times.

The above figures are from the official BFMV account. Those same songs have been circulated on other user accounts with high view counts as well.

Spotify has the following top 10 songs for BFMV. For some insane reason, the “Scream Aim Fire” album is not on Spotify.

“Tears Don’t Fall” is at 18,297,766 streams.

“All These Things I Hate (Revolve Around Me)” is at 9,878,085 streams.

“Your Betrayal” is at 8,335,370 streams.

“The Last Fight” is at 5,337,727 streams.

“Fever” is at 3,696,842 streams.

“Bittersweet Memories” is at 2,673,920 streams.

“Temper, Temper” is at 1,187,795 streams.

“Tears Don’t Fall (Part 2)” is at 1,030,904 streams.

“Breaking Point” is at 884,423 streams.

“P.O.W.” is at 670,708 streams.

I am sure that if the songs from “Scream Aim Fire” could be streamed, the above list would be a touch different.

So what is this saying about the band.

They have a reach that a lot of other bands do not have in metal. Kirk Hammett said that there isn’t any new bands coming out on the scene because of the internet and social media. Tell that to BFMV and their fans. Michael Poulsen said that bands can’t live off record sales alone. He is right, they can’t, however a band can live off record sales, iTunes downloads, streaming fees, YouTube views, licensing, merchandise and live revenue. You just got to be prepared to put in the hard work.

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A to Z of Making It, Music, My Stories, Piracy

The Good Way and The Bad Way

So if I pay $120 for a Spotify Premium account, it means that i can listen to a lot of songs. If I pay $120 worth of songs from iTunes in Australia, I can only listen to 70 songs. In Australia, we are charged $1.69 for a track. As a fan of music what is the better option.

However, for the artists that were doing well under the old record label controlled system, then Spotify and iTunes is probably not for them and they should retire.

For the larger group of artists that didn’t have the six winning lotto numbers in the record label lottery, then Spotify is the leveller. Spotify is changing the distribution of wealth within the music business. 

For the artists that don’t like the new way they can then go back to releasing their albums with the following advertising from the Nineties;

 

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Scott Ian from Anthrax can get his fans to go to all of the stores mentioned above. I trust that none of them are around anymore. It wasn’t piracy that killed them off, it was new technologies and bad business models.

The major chains all could have innovated, however they didn’t. Steve Jobs and Apple did. Daniel Ek and Spotify did.

In relation to the record labels. Imagine all the poor artists that were on Geffen Records in 1992. Talk about Geffen hedging their bets. That flyer is promoting Guns N Roses and Roxy Blue (Hard Rock) vs Nirvana (Grunge) vs White Zombie (Industrial Groove Metal). Guess we know who was the loser overall. Hard Rock.

The internet has enabled artists to reach out to wider and different communities than they could in the past. Previously, artists had to connect with people nearby and wait on the record label to spread the word.

However in 2013, many more artists are able to connect and build a fan base by finding and bringing together a unique fan base that is right for them and them alone.

Protest The Hero just did it with “Volition” and their Indiegogo campaign.

Coheed and Cambria did a great job with “The Afterman” releases.

Digital Summer is doing a great job at it as a DIY artist.

Marillion started it off in 2001. With everything there has to be a leader and for fan funding, that leader was Marillion.

The purpose of music is not to make people rich. It was always about the social bonding. If an artist can accomplish the bonding part, then the artist is giving the fan a reason to buy. It is human nature to reciprocate, to acknowledge value.

All those artists complaining, that they are losing, is because they are obsessed with the money they are losing. They have no one to blame but themselves. They are losing money because they no longer are making connections. They are just offering a piece of music up for sale without any connections and relationships. That is the bad way.

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Music, My Stories, Review in 40 Words

Review In 40 Words – Cage9 – How To Shoot Lasers From Your Eyes (2012)

This album is the love child of GNR, Shinedown, Def Leppard, Breaking Benjamin and Muse on hard rock steroids. With lyrics like, “you look better with the lights out”, you get the gist of what this album is all about.

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Derivative Works, Influenced, Music, My Stories, Review in 40 Words

Review In 40 Words – Roxy Blue – Want Some (1992) – An example of progress is derivative.

I am very late on hearing this album. It was available as an expensive import in 1992. The album is the definition of progress is derivative. The songs are beautiful blends of the best that hard rock has to offer.

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