Tag Archives: Google

A to Z of Making It, Music, My Stories

Question Everything – Inspiration From Killswitch Engage and Jesse Leach

After overdosing on the new Protest the Hero album “Volition” for some reason the last song “Skies” got me thinking about Killswitch Engage. So out come the headphones and on goes the new album “Disarm the Descent.” I haven’t listened to it since about July. Our favourites don’t last long in the times of today. With so much new music coming out, we move on very quickly. As Jesse Leach pointed out recently in an interview with Lithium Magazine, the title is a creative way of saying redemption or rising again.

“You’re in a state of your life where you’re approaching rock bottom and you find a way to pick yourself up again before you hit the floor.”

I came to Killswitch Engage late. I didn’t listen to their first three albums. The only song I heard was “My Last Serenade” back in 2004 and that was via a bass player friend. However at that time, nothing really connected with me and that was it. There was no urge to commit to the band for me.

Fast forward a few years and the “Guitar World” issue arrived in the mailbox. I don’t recall which month; however it was a magazine from 2007. At that time the magazine still came with a DVD of bonus content. One of the bonuses was a lesson from the Killswitch guitarists on how to play “My Curse” and after watching it, I was hooked.

So I asked my bass player friend to burn me all of their albums, which he did. At the time, I had no idea that vocalists changed, which after hearing “Alive or Just Breathing” in 2007, I realised that the tones of the vocalists didn’t match up. So what do we do when we need information? We Google. We click on Wikipedia. In addition, “My Last Serenade” suddenly mattered. The song sucker punched me and I was hooked. The timing was right in 2007, for Killswitch Engage to enter my life on a full time basis.

By the time, their 2009 self-titled album came out; I was purchasing it without even listening to a single note. As a bonus their back catalogue was on special at the time, so I picked them up as well and added the official releases to my collection. That is why I always say that no metrics can ever measure the reach or pull of a band at the time of a release.

Of course, sales data can show what is in demand at a certain point in time; however the reach and the popularity of a certain band or a certain album cannot be properly measured until years later. Remember that history is written by the winners. In music, the winners are the artists or bands that outlast the competition.

Going back to the different singers, since Jesse’s split with the band, he kept busy with other projects, like the stoner-rock outfit “Seemless” and the metalcore/hard-core influenced “The Empire Shall Fall”. During this period, he also appeared with Killswitch Engage, performing the track “My Last Serenade” alongside Howard Jones at the Roadrunner United concert in 2005.

Then in 2011, I was blown away by “Times of Grace”. Everything about that album connected with me on so many different levels. I saw “Times Of Grace” open up for “Machine Head” at the Uni Roundhouse in Sydney in February 2012. Adam Dutkiewicz had his leg in some form of a support cast and he still went ballistic on stage, commenting frequently that “Aussie girls are hot.”

In relation to “Times Of Grace”, I could hear the regret in some of the songs. When Jesse jumped ship from Killswitch he was fighting a pretty serious depression. He had just gotten married and he couldn’t deal with being on the road all the time and away from his new family.

Songs like, “Fall From Grace (my best song on the album)”, “The Forgotten One”, “Hymn Of A Broken Man”, “In The Arms Of Mercy” and “Where The Spirit Leads Me” capture the more personal side of Jesse Leach. I remember reading in an interview in the “Revolver” April/May issue with Jesse mentioning that at the time of leaving Killswitch he was “broken and unconfident”.

So when Killswitch Engage announced that Jesse Leach is the vocalist again, I was more than pleased. His redemption was complete. When Jesse left Killswitch Engage the album he worked on “Alive Or Just Breathing” was just another album in a burgeoning metalcore scene that helped to kick start the New Wave of American Heavy Metal movement.

Today, “Alive or Just Breathing” is seen as a classic. I always state that music is all about creating great music now so that it is recognised later for its greatness. As an artist grows their body of work takes on a new life of its own. It takes a while for something to be assimilated. Artists or bands have to hang in there long enough until they get their turn, getting better while they wait and releasing quality music.

“In Due Time” was the lead-off single.

“All that we suffer through leads to determination
The trials we all go through gives us the strength to carry on 
Something within us burns, desire feeds the will to live
A reason to believe I will see redemption”

As the chorus lyrics go, in due time, the shadows will gave way to the light. You just need to be patient and resilient. The words could even reference Jesse’s redemption to Killswitch and the knowledge that he had to go through all these trials so that he could come back a better person.

“A Tribute To The Fallen” has that hook that resonates. In my view this song should have led the album.

“With a new dawn we rise in renewed strength
Knowing we’ve just begun to fight this war within”

Think about all the crap that is going on in our democratic nations. Governments are spying on their own people. The Corporations and their lobby groups drive legislation. Government granted monopolies like the copyright industry are doing their best to kill innovation and when that fails, insert the corporations and their lobby groups. Transparency is promised however it doesn’t exist. Every communication is suddenly classified. Enables of pirated goods get more jail time than actual criminal offenders.

“New Awakening” has the legend behind it about how Jesse blew his voice while he was recording it in the studio. After the Doctor told him about the strain on the vocal chords, Jesse saw it as a badge of honour.

“There is more to life than this
We are more than just this flesh
We are alive and our time has come
For a new awakening”

It’s the Killswitch revolution. Killswitch wants you. Where do i sign? I’m all in.

“You Don’t Bleed For Me” connects with me because it more or less sums up our politicians and how even though they are voted in by the people, they do not work for the people. Of course there are the rare ones who do their best to speak for the people but in the end money wins the game.

“Fly your flag of righteousness
When underneath it is deviousness, it is greed and lies
Don’t pretend to know me you martyr of disgrace
With your plastic smile
I don’t believe a word you say
You don’t speak for me
You don’t bleed, you don’t bleed
You don’t bleed for me”

The closer “Time Will Not Remain”.

“None of us should be thought of as anything less than a potential to change the world”

What a lyric and what a statement. That is the reason why Jesse Leach’s return means so much to Killswitch Engage and to metal fans in general. He never stopped being who he was. He was not corrupted by the modern era. He questions social norms and ideals. He questions the crap our politicians and news outlets throw at us. He questions everything. The great vocalists always have something to say.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Content Rockundrum or The Content Metalundrum – Finding an audience for your content.

I just finished reading an article called “The Content Conundrum: How to get people to view what you create”, that was published on the website, Smartcompany.com.au

Of course it got me thinking about rock and metal music and artists.

FACT – It’s getting easier to get content out in the world for musicians. iTunes, CDBaby, Soundcloud, Tumblr, Facebook, iTunes, Google Play, Spotify, Instagram, website, WordPress and many more. Due to this ease, the web is saturated with content.

As the article alludes, “the challenge is no longer how to publish content, it’s how to find an audience for it.”

FACT: There is so much competition, how does an artist stand out and compete for someone’s time. Back in the glory day of the recording industry, the record labels would be competing for the listener’s dollar. Now it is record labels and artists themselves competing for the listener’s time, attention and maybe their dollar.

For example, it’s funny how a lot of bands or artists don’t think about uniqueness and branding when it comes to deciding what band name or artist name they should go forward with. I was listening to a melodic rock band called “Rain” today. I wanted to know more about the band, so I Googled the words “Rain band.” Of course I knew that the term “Rain” would bring back everything to do with actual rain. To my amusement, the term “Rain band” also brought back everything to do with the weather term “rainbands”. Do you get where I am getting with this? Other bands I listened to today are called “Prime Circle”, “The Black Rain”, “Redline” and “Vaudeville.” Google these band names and tell me if you get the bands website or Facebook page as the first search result.

Motley Crew is not unique, Motley Crue however is.

Metallica is unique. Metal Britannica is not.

Megadeth is unique. Mega Death is not.

Aerosmith is unique. Aeroplane is not.

Coheed and Cambria is unique. That’s it.

Judas Priest is unique.

Queensryche is unique.

Pink Floyd is unique.

Twisted Sister is unique.

Volbeat is unique.

Dream Theater is unique, however Dream Theatre is not unique. Get the difference one little letter change has achieved.

Every artist should aim to have their name to come up as search item result number 1 in Google. If I type in “Tool” in Google, I get 6 returns for the band Tool and 4 returns for other forms of tools, like Tax Tools, Definition of Tool and so forth.

If I type in “Rush” in Google, I only get 2 returns for the band Rush and that is because they have a history in Google’s “SEO” algorithm. I guarantee you, that if a new band called Rush came out on the scene today, there web presence would be lost as the name is generic.

What are you doing different compared to what all the other artists are doing? By using the phrase that you are “putting your heart and soul into the music”, just doesn’t cut it these days. What reasons are you giving for the fans to connect with you and for the fans to buy from you?

If you want to be a millionaire by playing Djent music, then you are dreaming. It will not happen. You could have a career in music, however you will not be rolling in the cash. If cash is the reason why you got into the music industry, then get out right now. There is more money to be made in banking and the technology sector.

Which area or space are you trying to occupy with your music?

Remember the movie Highlander, “there can be only one.” Look at technology. Facebook is unrivalled at the moment. Sure there are other little players on the scene, however all the social media fame goes to Facebook. Amazon has the online shopping experience cornered. Google has the search area cornered. Apple did have the innovation market cornered, however they stopped innovating and Samsung is rising up to take the crown. Blackberry is dead as they refused to see that the future lays in apps. One will become dominant and the other will fall.

Music is the same. Sure, we all have our little niche bands that we love, however there is always one band that rises to conquer all.

Metallica have no challengers at the moment for the Thrash, Rock and Metal crown. Of course, I still love Slipknot, Stone Sour, Machine Head, Megadeth, Slayer, Trivium, Killswitch Engage and so on, however none of those bands can rival the juggernaut that is Metallica.

Avenged Sevenfold and Five Finger Death Punch are fighting it off to be the current conqueror of the Modern Metal movement. Of course, other bands exist in this era that fans also like.

Killswitch Engage are the kings of the metalcore movement in the U.S. Of course there are a thousand wannabes however, Killswitch remain unchallenged.

Dream Theater are the undisputed kings of progressive rock and metal.

Coheed and Cambria are kings of their comics and sci-fi world and they get a fair amount of crossover fans.

If any artist looks back at the careers of the bands/artists that influence them they would see that those artists didn’t release the same content as their competitors.

Metallica in 1991 released an album vastly different to what the other thrash bands released in 1991. They are still selling copies of that album, while all the other releases from their competitors have no traction today.

Motley Crue released a sleazy heavy classic rock album with “Dr Feelgood” in 1989, a far cry from the glam rock and pop metal/rock releases that the other competing bands released.

Guns N Roses released a very heavy blues rock album with “Appetite For Destruction” in 1987 and they stood out from the pack. Axl Rose is still doing victory laps on this album.

Dream Theater released “Images And Words” in 1992, which was totally different to the hard rock releases of the day. When compared to the new wave of Seattle sounds coming through, “Images and Words” was a total outlier.

The blog states that “Content should be influenced by a blend of audience needs, brand positioning and values, and corporate and communication objectives – and these are likely to be unique to your business and enable you to find a unique voice.”

The way I view the above comment is as follows;

I call it “The Led Zeppelin Fix.” When you have one of the largest bands in the history of music call it a day in 1980, what are all the hard rock fans of the band going to do. “Zebra” took in a decent cut, however it wasn’t until “Whitesnake” released their self-titled album in 1987 and “Kingdom Com”e released their self-titled in 1988 that fans of Led Zeppelin had their “Led Zeppelin fix”.

When a novice listener hears the albums mentioned above for the first time they will never notice the obvious influences. Kids these days do not know enough about the history of rock and metal music, in order to make the comparisons. They are too busy trying things out.

This is what Dream Theater is trying to do with their new album. They are trying to make it a great reference point for any new fans hearing the band for the first time. Time will tell if they have succeeded.

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A to Z of Making It, Music, My Stories, Stupidity

Cervello – A Great Band That Is No More. Find Out What They Could Have Done Different.

I just heard Cervello’s debut album (released in 2011) today and I liked it. I wanted to find out more information. So what do you do in 2013 if you want to find out more information.

You go onto Google and type in Cervello. The first link is an Italian progressive band from the Seventies. WTF. This doesn’t look like the modern rock artists that I am hearing. It’s not looking good so far. Clicking on Facebook and Twitter pages, I finally get some information.

Before I get to commenting on the information, I want to point out that their web presence is abysmal. Putting all of their faith in Facebook and Twitter as their only web strategy demonstrates that the online world was just too hard for the band to participate in. In this day and age, your online presence is everything. Even the website wasn’t updated.

I suppose with a Facebook post from February 2, 2013, that states the following, I understand why;

We have some sad news to share… Cervello as a band has ceased working together. We’ve had a blast! It’s been tuff some times, but always fun. We want to thank every single one of you for your support. For the kind words! For rocking out at our gigs! For helping us spread our music!

We would also like to sincerely apologize to everyone that had planned to see us tomorrow. If it was possible, believe me, we would have done the gig.

Much Love
Cervello

Then there was a follow up comment (it was in Swedish, so I used Google to translate it) to the post;

Due to internal problems so this was probably the best solution to end. Sorry to disappoint you, and having to set up a cruel gig tomorrow but I can say that you will see more of me.

That was from vocalist/guitarist and founder, MICHEL BAIONI. He is from Stockholm, Sweden and was originally a drummer. 

The first thing I want to point out is that the album is solid. It is a very good rock album. In 2011, the competition was fierce for listeners attention. Cervello’s self-titled album had to compete with the following releases;

  • Evergrey – Glorious Collision
  • Sixx AM – This Is Gonna Hurt
  • Red – Until We Have Faces
  • Machine Head – Unto The Locust
  • Five Finger Death Punch – American Capitalist
  • Times Of Grace – The Hymn Of A Broken Man
  • Whitesnake – Forevermore
  • Art Of Dying – Vices And Virtues
  • Trivium – In Waves
  • Dream Theater – A Dramatic Turn of Events
  • Ten Second Epic – Better Off
  • Madina Lake – World War III
  • Black Veil Brides – Set The World On Fire
  • Crossfade – We All Bleed
  • TesseracT – One
  • Redlight King – Something For The Pain
  • Egypt Central – White Rabbit
  • Daughtry – Break The Spell
  • Disturbed – The Lost Children
  • Megadeth – Th1rt3en
  • James Durbin – Memories of a Beautiful Disaster
  • Casting Crowns – Come To The Well
  • Stealing Eden – Truth In Tragedy
  • Drought – Untapped
  • In Flames – Sounds Of A Playground Fading
  • Plan Three – The Signal Part 1 (EP)
  • Seether – Holding Onto Strings Better Left To Fray
  • Reckless Love – Animal Attraction
  • Protest The Hero – Scurrilous
  • Rev Theory – Justice

So without any real web presence the decks were stacked against Cervello from the outset. What could have they done different?

They needed to provide a digital service to their fans. Music is a business and it needs to be treated like a business. Each band needs to compete against other bands for listeners attention.

What was the plan for the album? What was the plan if the album exploded? What was the plan if the album didn’t explode? How would they define if the album was a success? Would it be sales, likes on Facebook, YouTube views or Spotify Streams. Would it be attendances at live shows?

What was the plan for their online presence? Who will maintain it constantly, who will measure it and who will improve it? What was their Search Engine Optimisation (SEO) strategy and marketing campaigns?

They released their album in October 2011 and by 2013 it was all over. They were formed in 2008 by Michel Baioni (vocals/guitars) and his brother Antonio Baioni (drums). 

They joined Facebook in May 2009. It wasn’t until June 2012 that Twitter was synced up with their Facebook posts.

Anyway they only had two Facebook posts in 2009.

Then on January 26, 2010, they posted that they are sound checking at Cosmos Studios and two days later they are recording drums for their debut album. WHY is the question? Based on their presence online, what demand was there for a debut album? Did they use their MySpace metrics for that decision? Was it their record labels decision?

Next Facebook post happened in April 13, 2010, with a preview of the new single. It only got six likes and 1 comment. Again, this should have been ringing alarm bells within the band. 

Next Facebook post was on July 1, 2010. It said that the band had finally started mixing the album and that it sounds awesome and that the band can’t wait for the fans to hear it. That post got 3 likes and 1 comment.

Hearing that album in 2013, it is a great sounding album, however the lack of fan interaction with the band should have told them that the strategy of releasing 10 songs at once was all wrong. We live in a singles world. Look at Gotye. He is living off the sales of one song.

Then on July 8, 2010 they posted another post in Swedish, that more or less said something like “We know that we have not been heard from much recently, however we are far from dead and that during the spring they recorded their debut album.” 6 likes and no comments. Again, fan engagement was minimal. 

On September 7, 2010 they posted a message saying that they are supporting Ed Kowalczyk the following day. WOW. They are playing a show the next day and are promoting it a day before.

You get the drift of their social media presence, which is a shame as they really delivered a great slab of music, that should have been released differently and marketed with a strategy.

If a band wants to have their name out there, they need to get it out there themselves. The record label is not interested and it doesn’t know how to break a band in this age. If the labels knew anything about the internet, they would have signed up the Napster technology instead of taking up arms against it.

Any new album’s form the entry point to everything else. Any album that has legendary producer/writer Max Martin as a co-writer for ‘Cause I Am’, and John 5 from Rob Zombie as a co-writer on ‘First Time’ deserves more attention.

It’s a shame that Cervello didn’t hold it together. The modern music paradigm is to create great music now and expect to be paid for it much later in the future. However to capitalise on it, you need to remain together. You need to outlast the competition.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Piracy

Musicians can’t be immune to reality – Say Hello To The Entrepreneur

Piracy can never be handled with a one size fits all business model. Each product that is released needs to have its own strategy to combat piracy.

Sending a million takedown requests to Google will not solve the problem. It is a waste of money and resources. Even a recent study by the Computer and Communications Industry Association challenges the long-held perception that search engines actively promote unlicensed content. According to the paper, even if all capability to search for pirate sites is removed, sites like Isohunt and The Pirate Bay would still survive.

So how will artists get paid?

If the artists’ works are copied, does it mean they need to be paid and if artists are not paid, is going after the people who shared their content going to get them paid?

The answer is NO. The only ones who get paid are the lawyers.

So if artists are not paid for the songs they write and record because, hey, they spent money doing these songs, so they should be paid. If they are not getting paid then the industry needs to get powerful people to write up laws that give those same powerful people even more power and we will say it is for the poor old artist who will still not paid.

In the end, once artists start looking for sales of their recorded music they start to become entrepreneurs. An entrepreneur is an individual who organizes and operates a business, taking on the financial risk to do so. As an entrepreneur you have to offer something which somebody else wants to buy. If you want to make money you need to provide something of value that somebody else wants to pay for. I want to show the difference between the mentality of the majority of artists and a software developer.

John Saddington is a software developer from the U.S. He loves to snap photos of his life. As a WordPress blogger, Saddington grew restless with the services available for uploading images to his blog and the lack of ownership he had over them. So what did Saddington do? He decided to build his own iOS app. Read the full story here: http://www.forbes.com/sites/toyota/2013/08/19/entrepreneur-develops-new-way-to-share-images-online/

Saddington started doing it part time, then went on a Kickstarter campaign, got backers/funding and has now spent all his time working on the app. By July 2013 it was in testing. He wants to monetize the app, however he wants to avoid advertising and purchases inside the application. Saddington is also looking for venture backers, however many are waiting to see whether the app gains traction after its August launch in 2014.

The last part of the story is a great piece of advice for any artist starting out:

“In the end I may be called a simple-minded fool, a perennial idealist that believes in a simple rule that seems to work quite well: If you reward and treat your users with respect and create exceptional value for them that they will return that in spades,” Saddington said. “The challenge is finding a way to extract that tangible value without offense. That’s the entrepreneur’s challenge, that’s their mission, that’s the goal. It’s a noble one, at the very least.”

The reason why I am highlighting the above example is to show artists the amount of work that has gone into this iOS application and there is no guarantee that it will make any money apart from the $56K it got from KickStarter. However a lot of misguided musicians and record label executives believe that just because they spent their time and money writing and creating a song they need to be paid, over and over and over again for it.

Musicians can’t be immune to reality. If they want to stay in the game, they need to innovate on the rules that came before. NOT FOLLOW THEM. Innovate on them. Great artists innovate. Entrepreneurs innovate. Entrepreneurs take what has come before them and create something new. Hell, that is the Steve Jobs model.

Singing generic songs about relationships and heartbreak over and over again is death. How many times is David Coverdale from Whitesnake going to search for love or ask for love to be given or to be in love? Is there any motivation to create something different.

Knowing how to play and writing a song is not enough these days. The public needs a point of view, something of substance. Musicians need something to say. This is getting harder in an era where people are concerned more about stardom. Just because music saves your soul and rocks your world it doesn’t mean that the rest of the population is interested.

Dream Theater recently had a listening party in New York. In the show bags given out, the attendees got a CD. Those CD’s had the attendees name on it. It also had a certain form of DRM. The only way to play the CD was via a good old fashioned stereo. If the disc was put into a computer CD tray it wouldn’t play. You can say that this is a way to control any leaks of the album.

So let’s just say that if I put the CD through the stereo and plugged the stereo output into the computer. I think I would be able to record the music on my hard drive. I also believe that it would be decent quality.

Or let’s just say that if I put the CD through the stereo, cranked it, had the microphone out and recorded the album into the computer. I think I would have a pretty decent recording on my hard drive as well.

So what Roadrunner Records would have done is given some company a lot of money for this form of DRM and charged it back to the band. To be honest it can be easily circumvented if people WANTED to do it.

Piracy is hard to be stopped however it can be competed against. Piracy is a service issue. Pure and simple.

Read this story from the Economist. http://www.economist.com/news/leaders/21583688-internet-really-so-different-phonograph-pennies-streaming-heaven

The internet is just another disruptive service to the entertainment industries; you know like the time that the VCR was going to destroy Hollywood. Instead the VCR opened up a whole new ownership and rental income stream for Hollywood. Or when Cassette tapes came out and home taping was said to be killing the music industry. With all new technologies, the entertainment power brokers try to destroy it at first. When they release that they are going to fail, it then becomes part of the new market. In 2012, recorded music had its first year of small growth.

Music-streaming services will reduce piracy. The free option is already there for Desktop users. It is ad supported. The next step is to move this free option to smart phones as that is where the market and subscriber base resides. Otherwise, you will lose the customers to YouTube, which is unlicensed.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

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Music, My Stories

Twenty Years

1993 vs. 2013 – What Has Changed in Twenty Years?

An old teacher of mine showed me a photo of my school year from 1993. There I am in the back row with the long hair, a beard and a stoner look. How things have changed?

Then, my only ambition was to get my driver’s licence, finish high school (to make my parents happy) and to be in a band (to make me happy). Now, ambition is replaced by duty. I have a duty to my family to ensure that I keep my job, I pay the bills and keep all the wheels turning in my family life.

Then, all I wanted to do was party hard. Now, all I want to do is take some R&R. However life is too short to spend it alone. That is why I choose to do everything with my wife and kids. Eventually my kids will start doing their own thing, so while they are young, I am going to enjoy doing as much things with them as possible.

Then, all I wanted to do was write cool music. Now, I still write music. Instead of picking up the guitar and pressing record on the 4 track, I switch on my laptop, open up Guitar Pro and I start writing. I don’t even touch the guitar.

Then, I wrote a song each day (lyrics and basic chords) in a diary. Now, I still do the same. In this case, I write lyrics only and then eventually I get around to writing music to them via the computer.

Then, the way music was consumed was undergoing a transformation. The CD was becoming popular as a delivery system, so people started re-purchasing their vinyl and tape collections on CD. Now, the way music is consumed is undergoing a radical transformation. People buy MP3’s, people stream and people share. The labels still try and push the CD as it makes them the most money, however people are now selecting what they like.

Then, radio was popular. Today, YouTube is popular. Internet radio is making inroads and traditional radio is struggling for listeners.

Then, hard rock music was killed off by the record labels who jumped ship onto the grunge / alternative rock bandwagon. Now, hard rock music is back, stronger than ever. The labels are still jumping ship, this time focusing on the pop market and songs written by committees. Then when an independent artist starts selling big numbers, the labels jump ship again to find other like artists.

Then, MTV was king. Now YouTube is king. The entertainment industry screams piracy and calls for more legislation, while the biggest sharing site, YouTube remains untouched. Why? The RIAA and its labels are now making money from the ad revenue on YouTube, so it is okay.

Then, to discover new music, we needed to rely on a knowledgeable record store operator, gatekeepers, radio and expensive import magazines. Now, we just use Google, YouTube, Bandcamp, Sound Cloud, Spotify, Pandora, iTunes, blogs and many more.

Then, all the hard rock /metal bands started to release live albums, cover albums and B – sides. Metallica released Binge and Purge, Guns N Roses released The Spaghetti Incident, Def Leppard released Retro-Active, Iron Maiden (lost Bruce Dickinson in 1993) released A Real Dead One, A Real Live One and Live in Donnington. Now Metallica are still releasing live albums, via their own bootleg soundboard recordings, Def Leppard are doing a run of dates in Las Vegas, Iron Maiden are still out there touring, with Bruce Dickinson back on vocals and a version of Guns N Roses still exists.

Then, Rage Against The Machine at a Lollapalooza concert used their entire 14-minute set to protest their single “Killing in the Name” being banned from radio. With only guitar feedback for sound, the group appears on stage naked with the letters “PMRC” painted on their chests and electrical duct tape over their mouths. Now, everyone wants to be loved, wants to be liked. No one wants to be hated. No one stands up for what they believe in.

Then, we only had a home phone. Now, we have smart mobile phones. We are connected 24/7.

The biggest change has been the rise of technology. The rock stars of 2013 are the tech heads.

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A to Z of Making It, Classic Songs to Be Discovered, Music

The Evolution of Burnside

I’m listening to an album from a band called Burnside. The album is called Evolution and it was released in December, 2012. I really like it and I recommend it.

I need to know more. So I go straight to Google. I type in Burnside.

I get all these results about Uniting Care, the city of Burnside, the Burnside Public School and all these other results that do not deal with music. Not a good start.

So I change the search words to “Burnside Band” and the website, http://www.burnsideband.com is the first one that comes up. That is better. However I would have expected the Facebook and Twitter accounts to come up as well.

So I change the search words to be, “Burnside Band Facebook” and it comes up, however it is not the first one. Anyway, I go onto the Facebook page, and I see that they have an album launch happening soon. I am confused. The album came out in December 2012. An album launch six months later is a bit weird. 

This is why the idea of the album fails in this day and age, especially if you are a band starting off. Evolution is a great album, one of the best I have heard in the last few years, and it is in my top 10 of releases for 2012. So how does a band, that recorded a great album get it out to the people, without disappearing.

The answer is the fans. The fans need to be sharing the songs on their Facebook accounts, on their twitter accounts or blogs. Once upon a time there was an old way. Bands and new music where broken by radio and the press. Theses outlets are obsolete today. The fans are the new way. They are the new press. They are the new radio.

Burnside have over 7000 likes on Facebook. It’s time to mobilise these fans. The fans need to share. The band needs to record themselves playing some of the songs acoustically and put them on YouTube and then get fans to share those YouTube clips. It’s not about the sales anymore, it’s about remaining relevant and in the public eye. That is the battle.

Burnside are from an area called Penrith, Australia, which is about 70 minutes away from where I live. This is typical of Australia, where talented bands fail to escape the local area. I only live 90 minutes away and I have never heard of them. They formed in 2009, however the members Grant O’Hara (Vocals, Guitar, Bass), Sheldon Wharton (Vocals, Guitar, Bass) and David Rice (Guitar, Bass) have been in other bands prior.

Their bio has them comparing themselves to Birds of Tokyo. Why? They are way better than Birds of Tokyo. Silverchair is also mentioned. Evolution is an album that Silverchair wished they could make. Foo Fighters is another reference. Foo Fighters are renowned for releasing albums with four to five great songs and the remainder is seen as pure filler. Evolution is an album that has no filler.

Be sure to check out Remember When.  If you like Everything from Lifehouse, you would like this song.

The combination of The Battle moving into With A Gun is brilliant.  The strings over the distorted guitars sounds grand.

Lost The Will is modern rock in the vein of Shinedown.

Will I Find You There reminds me of The Calling.  The Last Time is the best song that Daughtry hasn’t written.

What You’ve Become merges brilliant piano playing with distorted guitars.  Its melodic and haunting at the same time.

Through My Veins, has that AC/DC, Long Way To The Top vibe.

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Classic Songs to Be Discovered, Music, My Stories

Thin Lizzy – Cold Sweat – Classic Song to be discovered

I am a big fan of John Sykes.  It was the Whitesnake 1987 album that had me converted.   It was very guitar heavy and I loved it.  I was dismayed when I found out he got fired from the band before the album was released.  I couldn’t even stand to watch Adrian Vandenberg and Vivian Campbell pose around like they where the creators of the music.

So I started to ask people about John Sykes and no one could answer me.  This is in 1988.  There was no Google.  There was no internet.  You had to find out this information by yourself.  I then picked up a magazine of Metal Edge and I saw the information I needed.  Metal Edge was sold in Australia for $10, so it was an expensive purchase.

The article spoke about John Sykes and his new band, Blue Murder.  It also mentioned his beginnings.  Tygers of Pan Tang and Thin Lizzy.

The record shop was next door to the newsagent.  I went in and of course in the hard rock / heavy metal section there was no Thin Lizzy album that had John Sykes playing on it.  Nor did it have any Tygers of Pan Tang.  Regardless I was on a mission to find out more.  That is how super fans are made.  We needed to know more about the artists we liked, so we went searching, we asked people, we spread their name.  I asked the lady at the counter if she can tell me what albums John Sykes played on with Thin Lizzy and Tygers of Pan Tang.  She gave me this look.  Was I speaking a different language apart from English.  I mentioned the album, Whitesnake.  I pulled it from the hard rock section to show her the guitarist.  She answered back, “who cares, he is only the guitarist.  He doesn’t even matter.”  Doesn’t matter.  I go to her, “what instrument makes music”.  She answers back “the guitar”.  Enough said.  I knew I was going to get anywhere with her.

Imagine my surprise when my cousin Mega called me to tell me he picked up Tygers Of Pan Tang – Spellbound and Thin Lizzy – Thunder and Lightning for me for $5 each from a second-hand record shop and that John Sykes plays on those albums.  I was on the train to Sydney (a 90 minute journey) in a heartbeat.

Cold Sweat.  It’s written by John Sykes and Phil Lynott.  It’s the only one on the album that has a John Sykes co-write.  The riff is heavy and sleazy.   Phil Lynott’s vocals reek of desperation.  It was like he really owed some money to a mafia style bookie.  The lead section from John Sykes, confirmed my suspicions.  He wasn’t plucked from out of nowhere by David Coverdale, he was paying his dues.    He nails so many different styles, and also makes it sound human.

Stone cold sober and stone cold sweat running down the back of my neck.  

The Thin Lizzy influence on John Sykes would re-surface in later years, especially the Phil Lynott style of lyric writing and vocal line delivery.  We All Fall Down from Blue Murder’s – Nothing But Trouble comes to mind immediately.

Here it now.  Revisit a classic song.

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