A to Z of Making It, Music, My Stories, Stupidity

Are Bands Disappearing?

Did Adam Levine just say crap without thinking or did he have a point?

The Twitteratti went into meltdown to prove that bands exist.

A look at some of the bands, shows that they do exist in their niche. Which is a good place to be, as that niche audience will sustain you for a long time, while the popular music consumers move on to the next hit and the next hit and the next hit.

Even the Guardian went into bat for him with this article, about young people not being excited by bands.

Meanwhile, Levine clarified that he meant to say that bands don’t exist on the popular charts.

There’s no doubt that popular music has moved towards the solo artist. It’s easier to make a deal with one person than many others. Then again, in most bands, there is always one person who writes the majority of material and who really gets the record deal.

It’s easier for the labels to deal with a solo artist than a band, as band members seem to come and go these days. And this pisses the labels off. Especially when a member leaving could be the person they want to stay. Having a shared vision amongst members is much harder these days then the days of old. Then again even it was hard. Musical differences anyone.

It’s easier for a solo artist to start creating, as our culture is shaped by technology and a recording studio is available at their fingertips, in their own bedroom.

Meanwhile, starting a band, means putting in some time to jam, playing shows and each member owning at least $5K worth of equipment. It’s expensive and time consuming to be in a band. Apart from owning equipment, you need to pay for rehearsal spaces, travelling expenses and studio time to record. And the venues available to you are spread far and wide, whereas once upon a time the venues were clustered around each other.

Social media also makes it hard for bands because it lends itself to “the one”. The band is never the influencer. It’s the person in the band, provided they control their account and not a PR person.

I guess I’m an old school rocker who still gets excited by bands.

In the last ten years a lot of bands have impressed me enough to buy.

From memory, and this isn’t a definitive list, they are The Night Flight Orchestra, Volbeat, Corroded, Rise Against, I Am Giant, Revolution Saints, Art Of Anarchy, King King, Audrey Horne, TesseracT, Tremonti, Parkway Drive, King Company, Halestorm, Kingcrow, Dynazty, Days Of Jupiter, Royal Bliss, Reach, Rival Sons, Gathering Of Kings, Art Of Dying, Free Spirits Rising, Blacktop Mojo, Bad Wolves, Work Of Art, Cyhra, Leprous, H.E.A.T, Long Distance Calling, Night Demon, Tokyo Motor Fist, Michael Grant And The Assassins, Haken, In Flames, Storm Force, Adelitas Way, Seether and Jorn.

And then I have the usual suspects like Trivium, Evergrey, Vanishing Point, Bush, Black Label Society, Shinedown, Alter Bridge, Thirty Seconds To Mars, Godsmack, Iron Maiden, Metallica, Dee Snider, Michael Sweet (projects), George Lynch (projects), Mike Portnoy (projects), Whitesnake, Coheed and Cambria, Slash, Megadeth, Soilwork, Papa Roach, Tesla, Machine Head, Jimmy Barnes, Killswitch Engage, Tool, A Perfect Circle, Harem Scarem, Red, In This Moment, Protest The Hero, 10 Years, Vandenberg and Stryper.

They don’t break the Top 20 streaming charts but that doesn’t mean they don’t have a career.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Rare “Glam Metal” Bands

I was looking for a quick and short podcast episode today and I came across an episode titled “Rare Glam and Hair Metal Bands” that was less than 10 minutes on the 80’s Glam Metalcast. Now the podcast itself is not a big production, it’s unpolished and garage like, but that’s why I like it.

So I’m thinking. A cool short and sweet episode on rare glam metal bands. Wham bam, Amsterdam.

And then I started to write down all the bands mentioned and suddenly a short podcast ended up as a long blog post.

Cold Sweat

From Ex-Keel guitarist, Marc Ferrari.

They only released one album, “Break Out” in 1990 on MCA Records, otherwise known as “No Idea Records” when it came to promoting rock and metal bands.

Produced by Kevin Beamish.

Oni Logan was the original singer and he left the band to join Lynch Mob, just as they were about to record the album.

Singer Rory Cathey was found from a lot of demo tapes to replace Logan. The band was rounded out by Erik Gamans on guitars, Chris McLernon on bass and Anthony White on drums.

The album didn’t get any traction and if you couldn’t find it in stores it’s because the label had already dropped the band.

Check out the 12/8 Blues groove of “Cryin’ Shame” and the great guitar playing or the power ballad, “Waiting In Vain” or the melodic rockers “Take This Heart of Mine” and “Let’s Make Love Tonight”.

“Killing Floor” is the usual “run of the mill” hard rock tunes. Then there is “Riviera/Long Way Down” which is an acoustic instrumental merging into a massive rock groove for “Long Way Down”.

Sweet F.A

They had Howard Benson producing them. For those who don’t know Benson, towards the late 90’s and onwards, Benson became like the new Tom Werman for me. I would gravitate to the records he produced.

Sweet F.A is another band signed to “No Idea Records” otherwise known as MCA Records.

The band is made up of Steven David DeLong (really, how long) on vocals, Jon “Lightning” Huffman and James Thunder (really, Lightning and Thunder) on guitar, Jim Quick (really, please stop with these names) on bass and Tricky Lane (they saved the best for last) on drums and percussion.

So what do ya get when The Long, Lightning, Thunder, Quick And Lane get together?

The debut album “Stick To Your Guns” came out in 1989.

And it did nothing commercially and of course, they got dropped by their label and then released another album “Temptation” on another label a few years later and that also did nothing commercially and the band was done.

The title track is very Led Zepplenish with a bit of Bad Company and “Shooting Star”. And I like it. The hair metal tag doesn’t really suit a cut like this, but then again, these terms weren’t meant to be complimentary.

“Whiskey River” is worthy and “Breaking The Law” is sort of like a Badlands tune. Maybe with a bit of “Hot For Teacher” chucked in for good measure.

But the rest is the usual “this track bleeds into this track and this track bleeds into this track”.

Silent Rage

I’m surprised this one didn’t do greater based on its cover. You know the one, a buffed bod, six pack showing, wearing tight leathers with the album title “Don’t Touch Me There” just over the crotch.

I guess Silent Rage and their label RCA forgot that males made up the majority of the record purchases in 1989 when it came to rock and metal releases.

And I was thinking why would a band who formed in 1976 and who finally got a chance to release an album 13 years later go with that cover. Because the stupid cover hindered the chances of the album doing anything.

Because I didn’t but it because of the cover.

But I should judge an album by its cover.

As soon as I pressed play I was a fan of the music.

“Runnin On Love”, “I Wanna Feel It”, “Tonight You’re Mine” and “Rebel With A Cause” is a four punch knockout combo.

I guess whatever Gene Simmons touched, turned to black. There’s a story there as well. Paul Sabu started producing the album and then Gene took over. I guess when you’re a band on Simmons Records, the boss takes precedence.

Most of the songs are written by E.J. Curse on bass, Mark Hawkins on guitar and Jesse Damon on vocals.

Producer Paul Sabu assisted on “Tonight You’re Mine”, Joe Lynn Turner assisted on “I Wanna Feel It” and Bruce Kulick assisted with “All Night Long”. There is a cover song from ELO called, “Can’t Get Her Out Of My Head”. Then there is “Don’t Touch Me There” written by Bob Kulick with Adam Mitchell. Album closer “I’m On Fire” is one of those fast paced hard rock songs that rhymes fire and desire.

It’s an arena rock album. But they never got to em.

Kik Tracee

It’s 1991, the third wave of L.A Metal (now known as Glam Metal or Hair Metal) is in full force and “No Rules” comes out, produced by Dana Strum from Slaughter on BMG Records.

Kik Tracee’s metal and hard rock sound is mixed with some alternative. Even the Hugh Syme cover is different.

An old steam train has arrived in a cityscape environment, and there is the same person walking out of it multiple times, dressed in old clothing and a hat, with a badge on his chest that states “No Rules”. It’s like the train is a time machine, entering our current lives to bring about a little chaos and anarchy.

Rolling Stone even had this album at 46 of the 50 Best Hair Metal Albums, which was a surprise. Even the great Martin Popoff who is normally tough on bands known as hair metal gave it some nice words on his “Collectors Guide” book.

“Big Western Sky” was called “the centrepiece” in the same Rolling Stone review. It’s one of those tunes that moves between acoustic and distortion.

It’s hard to escape the comparison to Guns N Roses. Tracks like “Soul Shaker” even starts off with that “Mr Brownstone” feel. “Tangerine Man” has an intro that could have come from Zakk Wylde’s fingertips. “Lost” feels like a Neil Young cut with a bit of The Beatles chucked in. “Velvet Crush” reminds me of Van Halen with an Axl Rose style vocal.

And by the end of the album, I didn’t feel like I listened to a “glam metal” album. Just a solid rock album. One review described it as Gunners meets The Cure meets The Beatles meets Paul Simon meets Neil Young meets Van Halen. I think that sums it up.

But being part of the third wave of acts, they were part of the first wave of acts to be dropped by the labels.

Singer Stephen Shareaux auditioned for the lead singer job in Motley Crue, losing out to John Corabi and in the late 90’s he also auditioned for Velvet Revolver, losing out to Scott Weiland.

Sleeze Beez

I didn’t like the band name at all.

“Screwed Blued And Tattooed” came out in 1990 on Atlantic Records. They are from the Netherlands formed in 1987.

“Stranger Than Paradise” was a hit on U.S MTV because of its melodic rock chrorus and a riff influenced by “Kashmir” but it’s the hard rocking tracks that get me interested.

Opener “Rock In The Western World” is a mixture of ZZ Top (Eliminator/Afterburner era), Van Halen and AC/DC. It’s perfect and one of the most underrated tracks from 1990. “House Is On Fire” is basically a rewrite of an AC/DC song called “This House Is On Fire”.

The title track “Screwed Blued N Tattooed” is a Van Halen like cut, similar to the hard rocking tracks from “5150”. Lyrically by know I had heard all of the “kids in a candy store” and “dog without a bone” references.

“When The Brains Go Down To The Balls” is pretty self-explanatory and it’s the most AC/DC sounding track on the album.

Guitarists Chriz Van Jaarsveld and Don Van Spall are excellent and they are virtually unknown. And the band is rounded out by Andrew Elt on vocals, Ed Jongsma on bass guitar and Jan Koster on drums.

They released one more album in 1992 on Atlantic called “Powertool” and that was the last I heard of em.

Salty Dog

This band deserved better as their blues rock still sounds fresh today as it did back then.

“Every Dog Has Its Day” came out in 1990, on Geffen Records.

Tom Werman mentioned in his interview on Lefsetz, that he produced the band and he liked their blues, funk, rock vibe, which was different and removed from the glam hair metal they got marketed with. So sonically, the album is great.

Formed in L.A in 1986 by guitarist Scott Lane, bassist Michael Hannon, and drummer Kurt Maier. Later, they were joined by lead singer Jimmi Bleacher. Founding guitarist Scott Lane was replaced by Pete Reeven in 1987 and with this version of the band they got their Geffen deal.

The cover for a generic “Every Dog Has It’s Day” title, is pretty cool with the great Biblical flood consuming great empires and cities, as they are the “dogs” having their “day”. It’s a pretty cool piece of early Photoshop art.

According to Wikipedia, the record was recorded in Wales, and the band was reportedly not told by the label they had to pay back the recording costs. Artists are naïve when they get their first deal and find out the hard way when the label starts to claim it back from money they’ve earned in sales or on the road.

Check out tracks like the bluesy AC/DC “Cat’s Got Nine”, the swinging blues of “Ring My Bell”, the alternative bluesy sounds of “Where The Sun Don’t Shine”.

“Spoonful” has this blues riff that sounds like something James Hetflied used on “Load” and “Reload” or Zakk Wylde on his Black Label Society band.

“Just Like A Woman” is like a southern rock ballad. “Keep Me Down” has this Led Zeppelin and Peter Frampton style groove. “Heave Hard” is an excellent Cinderella cut.

And the album doesn’t really have a bad tune if you are into blues rock.

Other bands mentioned are Beau Nasty, London (the same London that had Nikki Sixx and Blackie Lawless in it), Shotgun Messiah and my favourite, Hericane Alice which I have already posted about in the past.

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Copyright, movies, Music, My Stories

Bands

Bands, the way we have known them will be no more.

It will be the era of the songwriter. It might look like a band on the outside but really it will be the main person or two and the supporting musicians. Sort of like how it was in the 50s and 60s up to a certain point. Until The Beatles changed everything.

For example, like James Hetfield and The Metallica Band or like Jon Bon Jovi and The BJ Band or like David Lee Roth and The Van Halen Band or Rob Halford and The Judas Priest Band.

Maybe they will just use their name like Bryan Adams, Keith Urban, Don Henley, Neil Young or Ozzy Osbourne.

Even Alice Cooper started off as a band and morphed into a solo artist with musicians supporting the artist.

Maybe a return to the Crosby, Stills and Nash kind of names.

These are just examples of using artists that I know. The new artist could use just their name or their name with a backing band or a group name but the reality will be that the group is really just the artist with other musicians supporting the artist.

If you look at bands right now and in the past, most of their songs are written by one main member. Sometimes two or three members, especially when bands had artists who paid their dues and had experiences before joining.

Ignore pop songs for the moment who seem to have 10 writers to start with, and if the songs are a hit, there is a writ and more songwriters are added to the list.

Yeah I know what your saying, U2, Def Leppard, Black Sabbath and Van Halen just to name a few, have albums saying that the songs are written by all the members.

But the truth is, what is in print for us to see on the lyric sheet or album, is not always the truth. Songs are complicated beasts when it comes to a band setting. It didn’t used to be that way but it is that way now. Especially when there is money involved.

For example ASCAP is a music publisher in the US, had total revenues of $1.226 billion dollars in 2018. They paid $1.109 million in royalties back to artists. And they kept $117 million in administration costs. Basically money for nothing and the chicks for free to the publishing company.

That’s just one of many in the US. Then there is BMI who had total revenues of $1.283 billion and paid out $1.196 billion to artists by 30 June 2019. And they kept $87 million for administration costs.

And each country has multiple publishing companies. And each country has record labels. And everyone is making multi millions from music for nothing.

The actual copyright registration and the splits associated with the song plus the band agreement which also has percentage splits determine who is entitled to what. Van Halen even took Michael Anthony off the songwriting credits when they renegotiated a multi million dollar publishing deal in the early 2000’s.

COVID-19 has changed the game.

A normal band makes their money on the road.

Some bands might have streams in the billions and own their own copyrights, but if they are that level, they will have a team of people in their organization like managers, legal, accountants and other employees who do fan club and website.

Right now, no one can tour and they don’t know when they can start touring again because having so many people in a room, theatre, arena or stadium is a problem when it comes to social distancing. And even if concerts are allowed, will people just go back to life as normal or be cautious. Maybe concerts will resume with a cap of 500 people max.

And no one gets into bands or starts writing songs to get paid. They do it because they love it and there is a need within them to create. But with any artist that starts to become popular, money is a byproduct of creating something which resonates.

And then it becomes about the revenue streams and how is the artist going to make money.

Streams will pay and the artist will get more if they own their rights. And the person who wrote the song will get two bites of that revenue. One from the streaming service to the Copyright owners account and another from the Rights Organization which administers their catalogue. This always causes resentment between members because one person has more than others.

Especially when the band agreement in place favors one over the other. And the other member feels like their songs should be considered but they are not up to standard.

Remember when Kirk Hammet told everyone he lost his phone with riffs and that’s why he had no song writing contributions on the “Hardwired” album but James set the record straight when he said that Kirk’s riffs just weren’t there, meaning they weren’t good enough to James and Lars to consider.

We wait to see what live music will look like post COVID-19.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Then (1984) and Now (2014)

Then
A large marketing budget broke bands.

Now
Fans break bands.

Then
Musicians and bands were picked out of a pool of people by record label representatives based on the strength of the songs and the buzz around them.

Now
Musicians and bands are still picked out of a pool of people by record label representatives based on how they look and dress.

Then
Radio fed us streams of crafted products created by the record label machine.

Now
Radio hasn’t really changed however people can stream songs on playlists that they have created.

Then
You HAD to go into a big expensive studio to record.

Now
Musicians at home can record, mix and master their own work with little money.

Then
Bands/Artists wrote what they wanted and then the record label told them what they wanted and then the bands would go back and re-write songs to what the record label wanted.

Now
Bands/Artists can create whatever they want and in the version they want.

Then
A record label was needed to release music.

Now
Bands and artists can release their music in the way they want. No label is needed.

Then
It was hard being a musician. There was no guarantee that a band or an artist would make money from music.

Now
It’s still hard being a musician. There was no guarantee that a band or an artist would make money from music.

Then
Unknowns had no way of reaching millions.

Now
Unknowns can reach hundreds of millions of people with their music.

Then
Piracy was an issue however it still didn’t deter bands and artists from creating new music.

Now
Piracy is still an issue and it still doesn’t deter bands and artists from creating new music.

Then
Musicians rarely banked on making cash from recordings

Now
Musicians feel entitled that they should be making cash from recordings because they poured their heart and soul into it.

Then
Musicians focused on creating, recording and playing live.

Now
Musicians have their fingers in a lot of pies to make a living.

Then
Musicians obsessed about booking shows. That is where people went to find new music.

Now
Musicians hardly play shows. They are more selective. And people don’t go to watch unknown bands anymore, as they have so many different avenues to find new music.

Then
Music was the event.

Now
TV Shows are the events with music being relegated to a sideshow.

Then
Musicians made a living by putting the hours in.

Now
Those same musicians are still making a living by putting the hours in.

Then
Musicians did the hard work of building up a local fan base.

Now
Musicians want to take over the world in an instant.

Then
There was a monopoly on the distribution. There was a monopoly on the price.

Now
That monopoly has been replaced by the internet.

Then
The cream of the crop always rises to the top.

Now
The cream of the crop still rises to the top. It just takes a little bit longer.

Then
The record labels killed off genres by pushing acts they signed to copy other acts.

Now
99 percent of artists and musicians still copy other acts. That 1 percent that do it differently are the ones that have a career.

Then
The Record label set up was basically a lot of non-creative people living off the backs of those who create content

Now
The record label set up is still the same, however it is starting to diminish.

Then
Artists believed that once they got signed by a record deal, fame and riches would follow.

Now
Artists know that there is no single solution and they are aware that record labels rip off the artists.

Then
Artists and Bands had two paths of getting our music out. The record label path or the do it yourself path.

Now
Artists and bands have hundreds of paths for pushing our music out. They just need to work harder at it.

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A to Z of Making It, Music, My Stories

Bands: Do You Want To Know What It Is Like?

This one gig forever lives in my memory.

After slugging it out in our regional area, we finally had a decent buzz to get a show in the City. Now this venue is renowned for its metal and rock nights so people of those genres always ventured to it. However, it’s location was a deadest nightmare. Without being able to stop in front of the venue due to it being a no stopping zone, our only option was to find a parking station which was a decent 10 minute walk. The venue was basically at the corner of two main streets in and out of the city.

So yippee we had a gig in the city. Great.

We drove two hours to get there. Double Great.

We parked at a parking station that charged us $52 dollars. Triple Great.

We walked for 10 minutes, carrying amps, guitars and drums. Quadruple Great.

We played the show. We got it filmed via the venue and paid an extra $150 for it. Multi-Great x Five.

I never had an image in my head that music was a way to meet chicks and travel the world. My image was one of writing and playing. However on this day, I really needed to reassess the whole playing live part in my life. As this wasn’t fun anymore. And the reason why it wasn’t fun is that the venues just didn’t respect music. Having a venue in the middle of the city with no loading dock for musicians shows that disrespect.

All the years of hard work doesn’t prepare you for the crap you need to deal with in relation to venues and other bands.

It doesn’t prepare you for the sense of elitism between genres. Our style was Progressive Metal. The other bands on the bill were Death Metal bands. Having a chorus that soared melodically was frowned upon because the singer could actually sing. The other bands just screamed and growled their way through.

The years of practicing and writing do not prepare you for the realities of the music business. To me the big one is the sense that bands just can’t get along. Because the odds of success are so rare no one wants to give an inch just in case that inch was their chance at making it. It got to the point where fans of one band were told to wait outside while the other bands played, just in case some magic record label rep was in the audience and saw people having a good time.

I started to see band members from other bands admonish their fans for enjoying our performance. I started to see hostility around start times and set times between bands. For example, the opening band started late but didn’t cut their set which meant the second band got squeezed.

We played one show in Melbourne where there was a management company and a record label A&R dude there. We had no idea that they would be there. Even if we did, I do not believe that it would have changed our performance. Musically we delivered a killer set. Vocally I could never tell, because on stage I couldn’t even hear the vocalist. The in-house monitors just didn’t cut it.

After the show, the Record Label A&R rep and the management team introduced themselves, we went and had dinner and they said that they are interested in the band but a few things need to change.

“The singer was off-key the whole night”, said the prospective manager.

They mentioned that right in front of the singer.

Then they mentioned that they had a singer from another band that would be a perfect fit for our style. Again they said this right in front of our current singer. It was their way of destabilising the band and getting their own guy in.

I said a flat-out NO.

I said that we will fork out the cash to get proper ear monitors for the current singer and work on that as the on stage monitors just don’t deliver when it comes to independent bands.

The drummer looked at me with dagger eyes. This was his chance to make it and I was getting in the way because I stood up for the singer. But the drummer didn’t do anything about his animosity towards me because I was the songwriter in the band. And this upset the drummer to the nth degree.

But this is a reality. There are always people there, ready to push their own agenda. In this case, the manager and the label wanted to push their vocalist into the band that I formed. The drummer and the bass player were happy for it to happen. But for me, it didn’t sit well.

So what happened after that?

Within four months I had left the band because the arguments of holding each other back got to the point of fisticuffs.

They then got a fill in guitarist and within six months they burned everything that I built up over the last two years down to the ground.

And that’s what its like to be in a band.

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Music

Bands Will Have That One Big Product, and Then They Will Write Some Sequels To It

There is a story over at the NewYorker from a while back about the One Hit Wonder known as “Candy Crush Saga”.

As we all know by now millions upon millions of people around the world play Candy Crush Saga.

– It is a free download and it has been downloaded over half a billion times.

– A person can play the game for free.

– However, certain users of the game are willing to pay for extra lives and various performance boosting tools while the other users are happy to remain on the game without paying for any extras.

– The Irish company “King Digital Entertainment” who is the maker of the game had close to two billion dollars in sales, with a pure profit margin of $567 million.

It seems like there is a lot of money to be made if there is a freemium option available especially if you have a star product to push.

King Digital has over a hundred different games that are available, however it is Candy Crush that brings in the money. It is King Digital’s “star product”.

Even in music, bands normally have hundreds of other songs or countless albums in existence, however it is that one star product that they are known for, except for the few great acts who would have multiple star products.

Metallica had “Master Of Puppets” and “The Black” album.

Motley Crue had “Shout At The Devil” and “Dr Feelgood”.

Dream Theater had “Images and Words” and “Scenes For A Memory”.

Machine Head had “Burn My Eyes” and “The Blackening”.

AC/DC had “Back In Black”.

Def Leppard had “Pyromania” and “Hysteria”.

Ronnie James Dio was a true legend by having a few star products in different acts. First off was Rainbow then Black Sabbath and then as a solo artist with “Holy Diver”.

Kingdom Come had their self titled debut.

Skid Row had “Slave To The Grind”.

Bon Jovi had “Slippery When Wet”.

Twisted Sister had “Stay Hungry”.

RATT had “Out Of The Cellar”.

Quiet Riot had “Metal Health”.

Ozzy Osbourne had “Blizzard Of Ozz” and “No More Tears” as a solo artist.

The world of heavy metal and hard rock contains many more examples. In the end luck plays a huge part in breaking music to the masses.

And as the article eludes too, most new products fail in general. In the music industry, the failure rate of new music is amplified and as it is an industry that faces a lot of competition between the acts alone.

And as with everything that rises it eventually falls. The true greats pick themselves up and rise again, while the ones in it for the money just fade away. Check out this quote;

“Typically, companies will have that one big product, and then they’ll sell some sequels to it. But, unless they manage to become the center of an ecosystem, over time they tend to weaken and disappear.”
By Michael Cusumano, a professor at the M.I.T. Sloan School of Management

There is a lot of truth in that.

Remember when Bon Jovi rewrote “Slippery When Wet” and called it “New Jersey”.

Or when bands rewrote their main hit song over and over again trying hard to recapture the success

Music is a competitive, hit-driven industry and there is no guaranteed recipe for success. But in order to give it a shot you need to know how to play your instrument and you need to practice your songwriting skills.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Content Rockundrum or The Content Metalundrum – Finding an audience for your content.

I just finished reading an article called “The Content Conundrum: How to get people to view what you create”, that was published on the website, Smartcompany.com.au

Of course it got me thinking about rock and metal music and artists.

FACT – It’s getting easier to get content out in the world for musicians. iTunes, CDBaby, Soundcloud, Tumblr, Facebook, iTunes, Google Play, Spotify, Instagram, website, WordPress and many more. Due to this ease, the web is saturated with content.

As the article alludes, “the challenge is no longer how to publish content, it’s how to find an audience for it.”

FACT: There is so much competition, how does an artist stand out and compete for someone’s time. Back in the glory day of the recording industry, the record labels would be competing for the listener’s dollar. Now it is record labels and artists themselves competing for the listener’s time, attention and maybe their dollar.

For example, it’s funny how a lot of bands or artists don’t think about uniqueness and branding when it comes to deciding what band name or artist name they should go forward with. I was listening to a melodic rock band called “Rain” today. I wanted to know more about the band, so I Googled the words “Rain band.” Of course I knew that the term “Rain” would bring back everything to do with actual rain. To my amusement, the term “Rain band” also brought back everything to do with the weather term “rainbands”. Do you get where I am getting with this? Other bands I listened to today are called “Prime Circle”, “The Black Rain”, “Redline” and “Vaudeville.” Google these band names and tell me if you get the bands website or Facebook page as the first search result.

Motley Crew is not unique, Motley Crue however is.

Metallica is unique. Metal Britannica is not.

Megadeth is unique. Mega Death is not.

Aerosmith is unique. Aeroplane is not.

Coheed and Cambria is unique. That’s it.

Judas Priest is unique.

Queensryche is unique.

Pink Floyd is unique.

Twisted Sister is unique.

Volbeat is unique.

Dream Theater is unique, however Dream Theatre is not unique. Get the difference one little letter change has achieved.

Every artist should aim to have their name to come up as search item result number 1 in Google. If I type in “Tool” in Google, I get 6 returns for the band Tool and 4 returns for other forms of tools, like Tax Tools, Definition of Tool and so forth.

If I type in “Rush” in Google, I only get 2 returns for the band Rush and that is because they have a history in Google’s “SEO” algorithm. I guarantee you, that if a new band called Rush came out on the scene today, there web presence would be lost as the name is generic.

What are you doing different compared to what all the other artists are doing? By using the phrase that you are “putting your heart and soul into the music”, just doesn’t cut it these days. What reasons are you giving for the fans to connect with you and for the fans to buy from you?

If you want to be a millionaire by playing Djent music, then you are dreaming. It will not happen. You could have a career in music, however you will not be rolling in the cash. If cash is the reason why you got into the music industry, then get out right now. There is more money to be made in banking and the technology sector.

Which area or space are you trying to occupy with your music?

Remember the movie Highlander, “there can be only one.” Look at technology. Facebook is unrivalled at the moment. Sure there are other little players on the scene, however all the social media fame goes to Facebook. Amazon has the online shopping experience cornered. Google has the search area cornered. Apple did have the innovation market cornered, however they stopped innovating and Samsung is rising up to take the crown. Blackberry is dead as they refused to see that the future lays in apps. One will become dominant and the other will fall.

Music is the same. Sure, we all have our little niche bands that we love, however there is always one band that rises to conquer all.

Metallica have no challengers at the moment for the Thrash, Rock and Metal crown. Of course, I still love Slipknot, Stone Sour, Machine Head, Megadeth, Slayer, Trivium, Killswitch Engage and so on, however none of those bands can rival the juggernaut that is Metallica.

Avenged Sevenfold and Five Finger Death Punch are fighting it off to be the current conqueror of the Modern Metal movement. Of course, other bands exist in this era that fans also like.

Killswitch Engage are the kings of the metalcore movement in the U.S. Of course there are a thousand wannabes however, Killswitch remain unchallenged.

Dream Theater are the undisputed kings of progressive rock and metal.

Coheed and Cambria are kings of their comics and sci-fi world and they get a fair amount of crossover fans.

If any artist looks back at the careers of the bands/artists that influence them they would see that those artists didn’t release the same content as their competitors.

Metallica in 1991 released an album vastly different to what the other thrash bands released in 1991. They are still selling copies of that album, while all the other releases from their competitors have no traction today.

Motley Crue released a sleazy heavy classic rock album with “Dr Feelgood” in 1989, a far cry from the glam rock and pop metal/rock releases that the other competing bands released.

Guns N Roses released a very heavy blues rock album with “Appetite For Destruction” in 1987 and they stood out from the pack. Axl Rose is still doing victory laps on this album.

Dream Theater released “Images And Words” in 1992, which was totally different to the hard rock releases of the day. When compared to the new wave of Seattle sounds coming through, “Images and Words” was a total outlier.

The blog states that “Content should be influenced by a blend of audience needs, brand positioning and values, and corporate and communication objectives – and these are likely to be unique to your business and enable you to find a unique voice.”

The way I view the above comment is as follows;

I call it “The Led Zeppelin Fix.” When you have one of the largest bands in the history of music call it a day in 1980, what are all the hard rock fans of the band going to do. “Zebra” took in a decent cut, however it wasn’t until “Whitesnake” released their self-titled album in 1987 and “Kingdom Com”e released their self-titled in 1988 that fans of Led Zeppelin had their “Led Zeppelin fix”.

When a novice listener hears the albums mentioned above for the first time they will never notice the obvious influences. Kids these days do not know enough about the history of rock and metal music, in order to make the comparisons. They are too busy trying things out.

This is what Dream Theater is trying to do with their new album. They are trying to make it a great reference point for any new fans hearing the band for the first time. Time will tell if they have succeeded.

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Alternate Reality, Music, My Stories

Top 10 Metal Albums of 1994 According To Guitar World (& then a new Top 10 is born with my additions)

I am in a “dust off” process at the moment. As an avid purchaser of all things musical, especially anything to do with rock and metal, I have a huge collection of magazines from 1986 to today’s date.

At the moment I am flicking through a Guitar World issue from 1995. The first thing that got my attention, is their Top 10 lists for the 1994 year. In the issue, they had a Top 10 list for Rock, Alternative, Metal and Roots/Blues. So here is the list from the esteemed Jeff Gilbert.

1. SOUNDGARDEN – Superunknown (A&M)

“It’s darker than Slayer’s underwear, moodier than Weiland and more depressing than an empty keg. It’s also the best hard music album of the year.”

What a production team of Michael Beinhorn and Brendan O’Brien. Surround yourself with the best and expect them to get great results for you. This is the album that Soundgarden is doing it’s victory lap on. It had a lot of elements that crossed over into the mainstream and it had a lot of elements still rooted in the rock/metal vibe they are known for. The fans agreed, sending the album into the millions. At last count, the album is pushing close to 6 million physical units in the U.S.

2. DANZIG – Danzig 4 (American)

“Danzig kiss the abyss with yet another moon-howling symphony for the devil. All the musical chaos and only one guitar solo. Cool.”

Rick Rubin is on board to produce, along with Glen Danzig. In my view, this shouldn’t be on the list.

3. MEGADETH – Youthanasia (Capitol)

“Dave Mustaine sounds like he’s getting a vacuum cleaner enema, but that’s okay because his riffs and Marty Friedman’s solos are among the best the band has ever spewed forth.”

Youthanasia continued the path away from thrash and more toward a classic rock feel. However the lyrical matter is still dark and depressing, which was perfect for 1994. Max Norman is behind the desk and he completes his trilogy of albums with Megadeth, that also includes Rust In Peace and Countdown To Extinction. In the ends, the fans spoke with their wallets and they liked the mix of rock and metal and another PLATINUM album was on board the “Train of Consequences.”

4. SLAYER – Divine Intervention (American)

“Furious buzz-bomb guitar runs eat away at your face like flesh-eating syndrome. Swarming solos sting you out of your drunken stupor. Slayer know what’s good for us.”

WTF. It’s like a Nostradamus prophecy. I am reading this in 2013, post Jeff Hanneman (RIP) and the term “flesh eating” just sticks out. The next term that sticks out is “drunken”. Knowing what we know now about Jeff Hanneman’s addiction to alcohol and the problems caused by the flesh eating parasite, the review above just doesn’t sit right. Modern metal producer Toby Wright is on hand to produce a 500,000 seller.

5. PANTERA – Far Beyond Driven (EastWest)

“Shits nails and wipes with barbed wire.”

Terry Date is at the boards again and a number one album is released. What can you say about Pantera that hasn’t been said. Due to Dimebag’s passing, we will never see the original band reconcile and perform again, so what we are left is the memories. Who knew back in 1994, that Dimebag would be shot dead 10 years later.

6. SKREW – Dusted (Metal Blade)

“The metallic counterpart of Nine Inch Nails and Ministry and they used one chord on the entire album. What gods!”

Pop, Dance producer Howie Beno is on board for an industrial slab of metal. It’s a peculiar mix, however 1994 was a peculiar time, with a lot of genre mash up’s happening. I don’t remember anything outstanding from this album that would have made me want to play it again.

7. ENTOMBED – Wolverine Blues (Sony)

“Grindcore masters Entombed pay crunching tribute to the coolest member of the X-Men. Maybe we can hook them up with the Silver Surfer and … oh sorry; someones already beat em to it.”

Grindcore was never my thing however the Swede’s sure know how to create something interesting. The thing about this album that I liked is that each song, had certain sections that just killed it. I remember taking out all of those sections from the songs, mashed them up and recorded them all as one track (a note for note rendition). It came to about 7 minutes. Then I started tweaking the song around, moving some riffs into different places, shortening a few and them combining the shorter riffs to form a new riff and so on. Within about three hours, i had a killer 5 minute tune, all inspired by Entombed, however totally unrecognisable.

8. DREAM THEATER – Awake (EastWest)

“Faster than a Silver Bullet, tighter than the jeans i bought six months ago, more powerful than a box of Ex Lax, this shred party left me punch drunk and, for once in my life, fully awake.”

John Purdell and Duane Baron are on board to produce. Again, another peculiar choice from the record label. A progressive band, has been given hard rock / pop metal producers. Not counting the Terry Date produced, “When Dream and Day Unite”, “Images and Words” had David Prater behind the boards. Following up the very unexpected and successful “Images and Words” album, “Awake” already had an uphill battle. For anyone that has read the “Lifting Shadows” book, it is mentioned there, that Derek Oliver was asking for another “Pull Me Under” and the band was trying to oblige.

9. MACHINE HEAD – Burn My Eyes (Roadrunner)

“Machine Head explore the world of religion gone mad with aggressive and severe riffing more dangerous than a cult leader with a vision.”

What a perfect blend of old school thrash and modern metal. Robb Flynn is the star from the outset. He is what ultimately sets Machine Head apart from the competition. Another difference between “Burn My Eyes” and all the rest of the hardcore/grindcore bands from 1994, was that Machine Head could actually write songs and in Robb Flynn, you had a vocalist that could actually sing.

10. KYUSS – Welcome To Sky Valley (Elektra)

“If you ever wanted to know what it feels like to be a laval lamp plugged into a Marshall, this album will take you there. The hairiest thing this side of Kim Thayil’s back.”

This one is a strange addition to a metal list, however it is that good and that varied, it deserves to be on some list. A mix of stoner rock and metal scene with progressive psychedelic elements.

Here are my additions to the above list;

LEVIATHAN – Deepest Secrets Beneath (Rock The Nations)

The best progressive metal album from 1994. It is a very accomplished debut album. While Dream Theater had the backing of a major label, Leviathan was on Rock The Nations, a small independent label. Produced by the excellent Jim Morris (Death, Control Denied, Circle II Circle, Iced Earth and many others).

KORN – Korn (Epic)

Now if this album went platinum or gold in 1994, it would be on the above list. However, this album was a slow burner. It reached GOLD status in 1996, on the back of the “Life Is Peachy” album. Even though I have been a Guitar World subscriber since 1986, it was very typical of what the magazine became renowned for; beholden to the advertisers and the PR companies. This album didn’t rate a mention however years later they trumped it up.

MOTLEY CRUE – Motley Crue (Elektra)

Of course, the Guitar World list is based on what was trending back in 1994 and Motley Crue was not in. However, their self titled album released in 1994, with John Corabi on vocals is heavy as hell and deserves to be on the list. It’s funny that the band that was cool in the Eighties was not cool in 1994. So if you are not cool, don’t expect to get any press from the established magazines. The only magazine that was giving the Crue any press was Metal Edge and then Nikki fucked that up as well.

SAVATAGE – Handful Of Rain (Atlantic)

Another so called “Eighties” band that wasn’t cool in 1994. Reeling from the death of their lead guitarist, Criss Oliva, Paul O’Neill and Jon Oliva wrote the most darkest, sorrowful and heavy as hell album. A worthy addition to any metal list from 1994. Jon Oliva also made his brother proud by recording all the rhythm guitars while gun for hire, Alex Skolnick came in and did the leads.

TESTAMENT – Low (Atlantic)

This is a killer album that got lost in the mix. After the Metallica “Black” album sound of 1992’s “The Ritual” didn’t get a great response, 1994 saw some changes. Guitarist Alex Skolnick and drummer Louie Clemente left. In came James Murphy (Death) and John Tempesta. The end product is “Low.” A different sound and a good one. The songs became lower and faster and groovy. Another slow burner, that kept on selling into 2000 and beyond.

So based on all of the above, here is my top 10 list from 1994;

1. Motley Crue – Motley Crue

What can I say, Bob Rock killed it in the producer’s chair, capturing Motley Crue at their heaviest. It is groove rock, mixed with classic rock, mixed with heavy metal. Listen to the interludes of Droppin Like Flies and Hooligan’s Holiday for supreme Korn like heaviness.

2. Machine Head – Burn My Eyes

Robb Flynn’s vocal style is his life style. A lot of people have tried to imitate it however you have had to have lived his lifestyle in order to pull it off.

3. Leviathan – Deepest Secrets Beneath

A progressive metal band that deserves greater accolades. Think Geddy Lee vocals on a bed of technical metal riffs.

4. Dream Theater – Awake

Worthy follow up to “Images and Words” and the last album to feature the talents of Kevin Moore. Of course Jordan Rudess is a far more accomplished pianist, however to me Kevin Moore is a better band member, due to his lyrical and vocal melody writing.

5. Pantera – Far Beyond Driven

What else can be said about Pantera that hasn’t been said. They kept the flag flying for groove and thrash metal, while other leaders jumped ship or broke up.

6. Korn – Korn

Any album that has an ominous shadow of a man in a kids playground on the cover already has a lot to live up to. In this case, Korn delivered a brutal first album. Not bad for a band that got signed solely based on their demo and no live shows.

7. Savatage – Handful Of Rain

Dark and sorrowful. The best way to pay a tribute to a fallen brother is to keep the music alive. Savatage and especially Jon Oliva, did exactly that.

8. Megadeth – Youthanasia

Dave Mustaine and Megadeth never achieved the “success” in sales as Metallica however to me, they defined and pushed the boundaries of technical thrash metal. Can you ever imagine James Hetfield singing over the “Holy Wars” riff. With “Youthanasia”, Megadeth delivered a killer rock album, which if i had to pick between “Youthanasia” and “Load” from Metallica, “Youthansia” wins hands down.

9. Testament – Low

When a band is more or less written off by the press, that is when they deliver. However due to a lack of label support, the album didn’t get out of the gates properly.

10. Slayer – Divine Intervention

I was going to put Kyuss or Soundgarden here, however my loyalty to Slayer wins out in the end.

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A to Z of Making It, Music, My Stories, Stupidity

So What Is It With Bands And Producers Not Liking Each Other After An Album Explodes?

What is it with artist’s dishing out hate on a producer that was involved in producing their greatest triumph?

A good producer is meant to be tough and opinionated. They are meant to challenge the artist, so that the artist delivers the goods. Look at what Bob Rock did to Kirk Hammet in Metallica, especially around “The Unforgiven” solo piece. If you look at Kirk’s legacy that will be the solo that he will be remembered by. I remember in the “Classic Albums” documentary of the “Black” album, as well as in the video, “A Year and A Half With Metallica”, Bob Rock said something similar like, “it is a great song and it needs a great lead. What Kirk is playing at the moment is not great. He has to live and breathe this solo.”

Bob Rock got the guys to slow down the tempo on “Sad But True” and detune everything down a whole step. He told Lars Ulrich to take drum lessons before he started to record his parts. Which producer does that? Lars Ulrich is coming off 4 definitive thrash albums and there is Bob Rock telling him to take drum lessons. He questioned James on his lyrics and his melodies, something that hasn’t been done before. He recommended vocal lessons as well to the formidable front man.

Lars even said that once the Black album was finished, he couldn’t talk or see Bob Rock for over 12 months. Bob Rock has even gone on record saying that it was a tough album to make. The end result is every bands dream coming true. The biggest selling album of the SOUNDSCAN era with a total of 16 million sales as at December 2012. The Black album still to this day moves 2,000 units per week in the U.S. A a lot of websites pointed out that it outsold, Megadeth’s new album “Supercollider”.

As much as Nikki Sixx dishes on Tom Werman, the facts are out there. With Tom Werman, Motley Crue had three multi-platinum albums in “Shout At The Devil”, “Theatre of Pain” and “Girls, Girls, Girls”. Each album has sold 4 million copies plus in the U.S. That is a total of 12 million plus sales in the U.S market. Furthermore, the bulk of the “Decade Of Decadence” album is made up of songs from these albums, and that album also sold over 2 million copies in the U.S. In addition, the “Music To Crash Your Car” box sets also had the three albums produced by Tom Werman on them.

If all the stories about the drug use from the Motley Crue members are to be believed, then Tom Werman deserves special recognition for getting anything musical onto tape.

Dee Snider also doesn’t have many kind words for Tom Werman. If anyone has read Dee’s bio, “Shut Up and Give Me The Mic,” you can connect the dots and come to a conclusion that Dee is also blaming Tom Werman for the failure of Twisted Sister’s next album even though Tom Werman never worked on it. The routine used to be that Dee Snider would be working on songs for the next album, while the current album is being mixed.

According to Dee, in his bio “Shut Up and Give Me The Mic” due to Werman being difficult to work with and Mark Mendoza doing his best to sabotage everything that Dee was working on, he couldn’t take the time out from the studio to work on songs for the next album. So when it came time to write the songs for Come Out And Play after the hugely successful “Stay Hungry” tour, Dee’s mindset was in a different place. He had money, he had fame, he had success and he didn’t have the same hunger, anger and motivation that he had during the Stay Hungry recording. If he wrote the songs during the “Stay Hungry” sessions, the output could have been very different. Super producer, Bob Ezrin even passed on working on “Come Out And Play”, because he didn’t hear any great songs.

However, the facts are there. The Tom Werman produced “Stay Hungry”, sold over 3 million copies in the U.S alone. The singles, “We’re Not Gonna Take It” and “I Wanna Rock” also sold by the truck load and they sounded great on radio, due to special radio mixes that Tom Werman did for them. It’s funny that the song “The Price”, didn’t get the same radio mix and it tanked as a single, even though it is the strongest of all three songs.

In relation to Nikki Sixx and Dee Snider, Werman said the following on Popdose.com;

“There were two individual musicians who had a problem with me in the studio out of about 200 musicians I produced. Nikki Sixx was a friend until he revised history in his book. Dee Snider was a friend, until the Twisted Sister album became a hit, and he couldn’t deal with sharing the credit for its success. Both of these guys were literally back-slapping glad-handers; years later, they soured badly. I had fine relationships with all the other members of those two bands.”

Kix was another band that was critical of Tom Werman. Bassist and band leader, Donnie Purnell hated and distrusted Werman.

George Lynch from Dokken also had a problem with Tom Werman, when Werman requested that he play a better lead break on a particular song. If you believe Don Dokken, George Lynch has an uncontrollable ego. If you believe George Lynch, Don Dokken has an uncontrollable ego. Regardless who you believe, when Lynch was asked to play a better lead break, he had a dummy spit.

And now here are the facts for Dokken’s “Tooth N Nail” and Kix’s “Blow My Fuse”. Both albums on release went to GOLD status within a year. “Tooth N Nai”l was released in 1984 and ended up reaching PLATINUM status in the U.S in 1989 (yep that’s right, four years after its release), after the mega successful “Back For The Attack” album, got people interested in Dokken’s back catalogue. “Back For The Attack” reached PLATINUM status within 2 months of its release date.

“Blow My Fuse” was released on September 12, 1988. By November 2, 1988, seven weeks later, the album was certified GOLD by the RIAA. In May 1989, the single “Don’t Close Your Eyes” was released. By February 5, 1990, eight months later, the single was certified GOLD by the RIAA. Finally, on August 28, 2000, the “Blow My Fuse” album was certified PLATINUM by the RIAA. Yep, that is almost 12 years from when it was released. This is what the artist of today need to take into account. Great music will live on and it will keep on selling for a long time.

However, so many artists and record label executives want the platinum sales with the first release. Dokken’s back catalogue sold well after the mega successful “Back For The Attack” album (their 4th album). Metallica’s back catalogue sold even more, after the mega successful “Black” album (their 5th album). Motley Crue’s back catalogue sold well again after the mega successful “Dr Feelgood” album (their 5th album). However in today’s mindset of profits before creativity, most bands will not get to the fourth or fifth album. Most bands will not have a comeback like Aerosmith or Alice Cooper did in the Eighties. I digress.

Dream Theater, especially Mike Portnoy blasted Dave Prater on the “Images and Words” sessions, however with Prater at the helm, Dream Theater had their biggest album to date. Read the book “Lifting Shadows”. The interviews with Prater are brilliant. The rebuttals of the band members are in some cases subdued but fiery at the same time. Somewhere in between all of the stories is the truth.

Of course, Dream Theater with Dave Prater at the helm have had their most success in relation to album sales. “Images And Words” is the album that Dream Theater is still doing victory laps with in 2013.

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