Category Archives: Copyright

A to Z of Making It, Copyright, Influenced, Music, My Stories, Stupidity, Treating Fans Like Shit

Shifting Thoughts with Evergrey, Dream Theater and Five Finger Death Punch – Are Corporate Deals the New Music Business?

The internet is flush with information about artists needing to do what is valuable to them. However what is valuable to them doesn’t always mean that it is valuable to everyone else.

So artists are always going back to square one. This is when artists will start to compromise their artistic vision and produce cookie cutter crap. However what an artist should be doing is to keep on writing. In the end, that valuable song will be written and it will translate to your audience. This is when the thing that you love to do, translates to an audience that loves what you do.

Evergrey is a Swedish progressive metal band. They are eight albums in so far. Their first album The Dark Discovery came out in 1998 and the most recent one Glorious Collision came out in 2011. The mainstay of the band is guitarist/vocalist Tom Englund, who also functions as the main songwriter in the band. Around him, band members come and go, with the most recent change happening in 2010.

Englund is remaining true to his artistic vision. He is not compromising on it and he is not changing his vision to chase any current trends. Drummer Jonas Ekdahl and guitarist Henrik Danhage left Evergrey in 2010 to form a metal core outfit called Death Destruction with the lead singer from another Swedish band called Dead By April. Chasing trends.

It all comes down to what the artist wants to achieve from their career. Englund is all about the art and to me it seems like he is happy with the level of success he has. Would he like to be bigger? I am sure the answer would be YES to that, however would he complain about his lot in life. I think not. Englund is doing the thing that he loves to do and he has found an audience that loves what he does.

Bands like Coheed and Cambria, Digital Summer and Protest The Hero all get it.

Digital Summer is all fan funded. They have been around since 2006. They have toured strategically since inception as all the band members hold down full time jobs. They are three albums and one EP in so far and based on their business model, they will be around for a long time.

Protest The Hero is also fan funded. Their recent Indiegogo campaign more than tripled their goal (and YES I am one of those fans that donated). They have even rewarded the super fans that have shared the contribution link and gotten other people to contribute with additional perks.

Coheed and Cambria are a very fan centric band. The way they have packaged The Afterman releases with the digital downloads available on the day of release, along with demos and back stories of each song, as well as an 80 odd page hard cover book is just brilliant. They did it their way and with a price that was just right.

Dream Theater is one band that is sitting on the fringe here. They are still doing it the old way as they know their fan base will lap up the new self-titled album. Their recent co-promotion with mainstream entity USA Today to launch their new single The Enemy Within is just another corporate deal in the same vein as Jay Z partnering with Samsung.

USA Today offer a certain amount of dollars so that they are the exclusive and first on line website to premier the new song. By doing this, Dream Theater, their label, their manager and whoever else has a stake in the band will get paid up front and USA Today will get traffic to their website which they can then use to get a higher ad revenue from their advertisers’.

Before all the DT Forum Elitists start jumping up in arms and start calling me an idiot, every band is entitled to earn money in any way they see fit. This is no different to Dire Straits and Phillips teaming up in the Eighties, to push the new CD format onto consumers. If that what Dream Theater’s business model needs them to do, good on them. In the end the fans will decide the fate of the band, as they have done for every band that came before and that will come after.

Five Finger Death Punch did something similar were they teamed/partnered with Loudwire to produce a track by track webisode series. The Five Finger Death Punch co-promotion was super cool as it focused on delivering back stories to each of the songs. As a fan, it is those little extra details that I really like. That could be the reason why Five Finger Death Punch have reached Gold status with each album release. Those little things, like a track by track webisode.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Where are the new Classic Rock heroes?

The main classic rock bands were all about individuality. The Eagles, Boston, Styx, Deep Purple, Black Sabbath, Led Zeppelin, Kiss, Rush, Bad Company, Foreigner, Aerosmith and Cheap Trick all had a unique sound. 

The Eighties gave us Metallica, Motley Crue, Guns N Roses, Bon Jovi, Def Leppard, U2, Duran Duran, AC/DC, Journey, Whitesnake, Van Halen (and yes i know that some of these bands formed in the seventies), Aerosmith again and Foreigner.

Look at the list, Metallica played fast speed metal that was labelled thrash, Motley Crue played a hybrid version of pop, punk, rock and metal. Van Halen wrote the book on the nuclear band, Guns N Roses rewrote the seventies classic rock period with a dash of punk and Def Leppard merged Queen, with Bowie with Mott The Hoople with their NWOBM leanings into a pop rock format. Each band spawned thousands of imitators.

Today, all the young bands want to be a member of the same club. Metalcore is one club that is completing suicide on itself. Each year, thousands of bands come out that sound the same as the original bands that came before it.

Modern Rock is another genre that is suffering from over saturation. Where is the uniqueness. The reason why Imagine Dragons are at the top of the food chain is that they had that uniqueness that separated them from the pack.

What is the difference between Pop Evil, Young Guns, You Me At Six, The New Black, The Maine, Tango Down, Smile Empty Soul, Red Line Chemistry, Redlight King, Pillar, Plan Three, Projected, Nonpoint, Three Doors Down, My Darkest Days, Rev Theory, Three Days Grace, Eye Empire, Egypt Central, Emphatic and so on? Absolutely nothing is the answer.

All the young uns want is to be a member of the club however individuality is the key to creating everlasting art. Don’t shun your individuality. Dream Theater stayed true to themselves at a time when grunge, industrial and nu metal ruled the mainstream. Tool came through on their terms and in the words of Frank Sinatra, they did it their way.

Today’s world has everybody Tweeting and Facebooking just to be liked. Where is the edge of the Classic Rock era?

Dave Mustaine and Ted Nugent have an opinion and everyone has a knee-jerk reaction to it.

Rolling Stone is coping a lot of flak for their cover of the Boston Bomber. What did the outburst of David Draiman or Nikki Sixx or any other celebrity that wanted to join the anti-Rolling Stone club do to change the matter? Nothing.

If anything they brought more attention to the Rolling Stone article. It’s the Streisand Effect all over again. However at least they are going out there and stating an opinion. Did anyone come out and say that the Rolling Stone cover was cool?

Magazines like artists live in the culture of being paid right now. Do the people that work for Rolling Stone magazine care if the magazine is still around in 12 months’ time? Of course not. They will dust themselves off and get another job.

Everybody’s got their own agenda. When I read a tweet or a post from a celebrity, I evaluate where they are coming from as opposed to accepting it as truth. Has anyone seen a news story that says piracy doesn’t hurt sales?

A lot of research has come out from various Universities that support this argument. Instead we get the RIAA/MPAA piracy stats banded about on major television, with no information as to where those numbers come from. Why? The major televisions are owned by the giant copyright monopoly organisations.

Another important distinction from today’s artists and the Classic Rock era artists is that no one can say no to the money. Rush could have recorded a mainstream radio friendly album in 1976 just to please the record label. Instead they recorded 2112, an album that set up a very lucrative future for Rush and an album that made the record label very nervous when they heard it. As guitarist Alex Lifeson has stated in numerous interviews, 2112 set up a career for Rush.

Egypt Central wanted to be a member of the Modern Rock club and have disbanded. Three Days Grace were a member of the Modern Rock club and lost their vocalist with the parting words that the recording industry just want hits and push artists to write songs in that vein. My Darkest Days and Rev Theory are all modern rockers and they have lost their lead guitarists, which are normally significant songwriters.

Remember, individuality is the key. How good is Machine Head, since they broke away from following the trends that the label used to push on them. Since 2003, they have gone from strength to strength. 

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Record Label Innovation – Kill Music Service to Protect Old Business Models

What are the Record Labels worth without the talent? ZERO!

So what do the Record Labels do to their talent?

They treat them to a world of creative accounting.

They treat them to a world where they spend monies on DMCA takedowns and litigation to protect the old income streams, instead of nurturing new income streams for their talent. Throughout life, people are always looking for something new, however the recording industry believe in selling the same old thing in music. When something different comes out like Mumford & Sons, Adele, PSY and Imagine Dragons it triumphs in unforseen ways.

The whole approach of the Record Labels and the RIAA has been if they can’t control a business, their next best option is to kill the business off. Napster showed the music business what the fans wanted, however they killed it off and to this day, not one legal service has risen to offer what Napster offered, which was Community and Convenience.

There is a song called Red City on the new Stone Sour release, House Of Gold and Bones II. In the story line, our hero is in the clutches of the bad guys and the song Red City marks the beginning of the end for the main character. If the Entertainment Industries and their stooges get their way, it is the beginning of the end for the Internet and the opportunities it gives to creators.

Sort of like the lyrics in the new Black Sabbath song, End of The Beginning that states “rewind the future to the past”. That is what the Entertainment industries want. The past to return. That is the future they want.

Look at the recent behaviour of the one they call Prince. Even the Electronic Frontiers Foundation has inducted Prince into its “Takedown Hall of Shame”. To sum up, Prince has issued DMCA takedowns on six second clips of a Prince concert, on fan recorded concert videos of him covering Creep from Radiohead (which by the way he doesn’t even own the rights to the song), threatening to sue people for thinking of doing a tribute album to him and a takedown of YouTube video of a toddler dancing to a Prince song (which is in the Courts at the moment).

The reason why I am mentioning Prince is to show people what a misguided artist he has become. The labels send millions of DMCA takedowns each day and in a lot of cases they censor free speech under a copyright claim. They have even taken down their own websites. Universal Music Group even took down Black Sabbath’s God Is Dead YouTube stream from the Black Sabbath YouTube page.

When is the Recording industry and people like Prince going to stop complaining? When are they going to stop lamenting the passage of the good old days? When are they going to stop blaming the technologists and the fans for ruining their business models. There is a reason why Indie labels have claimed a large slice of music sales this year than the three majors. It’s because they are working on the outside, digging deep and finding those real stars, the real golden nuggets.

Music used to be cutting edge and it used to drive the conversation and the culture. These days music is just another consumable, ready to be consumed like milk. Musicians like Prince, Jon Bon Jovi, Jay Z and so forth are trying to get in bed with the Fortune 500. Where is it written that musicians must be rich? You create quality that resonates and connects, then you will be a star.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy

MAKING A DIFFERENCE – Progress is derivative and quality equals success.

I am a volunteer coach and administrator for the football team my kids play. Another parent mentioned to me how it amazes them the amount of work that volunteer coaches put in and that they put in hours of preparation just to organise training. On top of that, I work full time as well, juggling work commitments, and still taking time out to prepare and make training every Tuesday and Thursday and then help out every Saturday and Sunday. Just recently I spent seven weeks attending a Youth Licence course, so that I am also qualified to coach my kids.

So I am thinking to myself, is it all worth it? Am I making a difference? Are my methods having an impact? How many artists have walked away from their dreams or the direction that lead to their dreams at this stage. In the end, musicians are just volunteers to begin with?

I am always looking for ways to improve things. I am looking outside my circle, looking at what others have experienced and drawing on that inspiration, twisting it and making it better.

John Petrucci from Dream Theater more or less said the same thing in a Roadrunner interview about the upcoming self-titled album.

“I see every new album as an opportunity to start over. To either build or improve upon a direction that has been evolving over time or to completely break new ground. This is the first self-titled album of our career and there is nothing I can think of that makes a statement of musical and creative identity stronger than that. We’ve fully explored all of the elements that make us unique, from the epic and intense to the atmospheric and cinematic.”

Like Five Finger Death Punch, like Karnivool, like Heartist, like Stone Sour, all of these bands are focusing on their core uniqueness and expanding it in new ways. Remember my catch cry: Progress is Derivative. You keep on building what you started until a connection is made, between song and listener.

Then watch that one listener, hook another listener and so forth.  Then you have the outlier, the one band that did things just a touch differently; Imagine Dragons.

The band did six-hour gigs at the main Las Vegas casinos when they started out. The set list was mixed up with cover songs and originals.

Playing the casinos were classed as hometown gigs. The big difference here is that those hometown gigs are not played to hometown crowds. Due to Las Vegas’s reputation as a holiday strip, the band performed in front of new people every night. They needed to adapt fast as live performers, so that they win over a new crowd every night. That is why their album is back in the Top 10 again, 10 months after it was released. The band is touring and winning.

They have the momentum going. The numbers and the stats are on their side. Night Visions was released last September. In the US alone it has sold over 1 million copies so far. The songs, Radioactive, It’s Time and Demons have sold in total 7.2 million digital downloads. YouTube plays for the three songs number over 100 million. Spotify streams for the three songs are also close to the 100 million mark.  They performed and created as much as possible. That is the key. Created as much as possible. Progress is derivative and quality equals success.

They knocked on the doors so many times, and those doors finally opened up. They kept on improving on what they started and they got better at it.

And in relation to the kids football team, I am making a difference. 13 games into the season, they have won 10, drawn 2 and lost 1. As each day goes by, I am getting better at it and the kids are getting better at it. IT IS WORTH IT.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity

Quality Equals Success and Those Doomsday Scenarios From Misguided Artist

Remember a time when people used to fear Doomsday. Back then Doomsday was the end of the world through some act of nature or nuclear warfare. These days Doomsday has gone all up market.

Doomsday now has a three piece suit and it is a trader on Wall Street. Each week, there is a new poll that states, “Doomsday; 98% risk of 2014 stock market crash”. “Doomsday; Critical Warning as 2013 shocker looms”. This is how far we are gone as a race. Our whole doomsday scenarios now revolve around the loss of money. Our priorities revolve around wealth and the accumulation of it.

I remember back in June 2011, Chris Clancy the vocalist of Mutiny Within, posted on his Facebook page (which was then removed) about the labels not making any money from music sales, so they take from the band’s income and after four years of working almost every day, he had only earned $100 in all of that time. There was also a rant about illegal downloads and how the band was dropped from Roadrunner because they sold less than 10,000 legal sales in the US and that their album had been illegally downloaded more than 60,000 times. It is that same argument you get from ignorant musicians, that their music is stolen because the label didn’t make any money of it.

So what does Doomsday and Chris Clancy from Mutiny Within have in common. Clancy’s priorities revolve around wealth and the accumulation of it. So when he got signed by Roadrunner, he must have thought he made it. The cold hard reality is, if he wanted to be paid millions, he should have gotten into banking. Even then, not all the people that get into banking get to make millions. That is life. Some win, some lose, others just do enough to get by. Making money is not the be all and end all.

Quality = Success

I listened to both albums that Mutiny Within did, the one under the Roadrunner umbrella, and the second one, under their own umbrella. In my view, Heartist and Mutiny Within sound very similar. So why does one band have more traction than the other.

THE BUZZ

Heartist took as much time as they could to build up an online buzz for themselves before they played any shows. So Heartist end up playing their first show and Roadrunner was there along with a few other labels. Mutiny Within didn’t build up an online buzz. They did it the old way, by building up a local scene buzz, which then got the label interested. Heartist went cyber world-wide with their buzz. They did it the new way, connecting with fans and letting the fans spread the word. That is why Heartist are touring everywhere and Mutiny Within are not. That is why the Heartist EP has sold a lot of copies, even while it is still downloaded illegally. Mutiny Within when they got signed only had a buzz in their local market.

DO IT YOURSELF

Heartist did it themselves. They kept on writing and creating, on their own time schedules and own budgets. The first Mutiny Within record was a Roadrunner financed record. Heartist was all DIY.

LETTING THE MUSIC TAKE SHAPE (without thinking it will sell)

All artists and songwriters come from a variety of music backgrounds. If you write and allow those backgrounds to come to the fore, each song will end up being different and unique. Don’t stick to one song formula, just because it could generate a hit. Remember the real hits, the songs that last forever are the outliers, the rule breakers, the game changers.

Stop thinking about the RECORDING INDUSTRY and start thinking about the music

Here is a DOOMSDAY scenario for you: The record industry started to collapse when it lawyered up and went to war against technology, beginning with Napster.

So why are artists still playing to the rules set by the recording industry.

In Sweden, Spotify is the king and the queen. Digital sales (downloads and streaming) accounts for 80 percent of music revenue in the territory and remember Sweden is the original home of The Pirate Bay.

Remember quality equals success.

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A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy, Stupidity

You Don’t Know Me, But You Will…. From Controversy, Popularity Is Born

I watched Fast 6 the other day, and the final additional scene had me all pumped up. For those that haven’t seen it, I will not spoil it, however it sets up Fast and Furious 7 very nicely. The final words said in the movie, are the words of the villain, “you don’t know me, but you will……..”

Isn’t that what every musician wants. To be known.

So how does it came to be, that the villains end up known to the world and the ones that do real good are forgotten. Does the world at large know the names of the police officers that captured the Boston Bombers? Does the world know the names of the victims that died in the bombing? The answer is NO, however everyone knows about the Bomber brothers, their family links to Chechnya and so forth. Even Rolling Stone has glorified the bombers with their recent front page issue. By doing this, Rolling Stone has sent social media into meltdown.

David Draiman and Nikki Sixx are two rockers leading the outcry against Rolling Stone. It looks like the Rolling Stone magazine is taking the “you don’t know me (or maybe forgot about me), but you will “mantra to heart. Once upon a time Rolling Stone mattered. Today, Rolling Stone is a dead magazine. They needed to do something shocking like Rammstein did with the Pussy video to bring their name back into the mainstream. You can’t get more shocking than putting a terrorist bomber on the front cover, regardless of what kind of story you are trying to sell. The wounds are too fresh.

Another person looking for publicity is Thom Yorke from Radiohead. He has gone onto a Twitter rampage against Spotify and what they pay artists. For those people that didn’t know about Spotify, they sure know about it right now. Every mainstream news story has picked up the story and run with it. Every blog is talking about it, including this one right now.

Thom Yorke on the other hand, should write great quality music as a solo artist and take control of his own catalogue of music. That way he will know exactly what Spotify pays him, instead of waiting for the statements that the labels give him. It’s funny to look back and read stories about how Thom Yorke and Radiohead was praised for releasing an album under a “pay what you want” model. From this recent outburst, it is clear that Thom wasn’t expecting fans to pay nothing for it, however they did. That is why they never tried that model again.

The big grey area that hangs over Spotify is the lack of transparency over the payments made to the labels, because in order for Spotify to operate in the US, the labels wanted a 50% share in the company.

One thing is clear from all of the above, from controversy, popularity is born.

Ozzy Osbourne’s solo career at the beginning was all about controversy. The dove and bat biting incidents, the tragic death of Randy Rhoads, the drinking and partying which lead to the Alamo incident, the court cases about backward messaging on the song Suicide Solution and the drugs.

Motley Crue built a career from controversy with their sexual innuendos, the pentagram on Shout At The Devil, their partying and drug taking lifestyles which lead to the tragic death of Razzle at the hands of an intoxicated Vince Neil and the death and rebirth of Nikki Sixx.

Even Dream Theater experienced controversy when in a Guitar World interview circa 1994, certain musicians from the grunge / alternative scene blasted John Petrucci for playing with no feeling. Since Petrucci responded gracefully that he likes the music that those bands do, all it did was divert people’s attention to Dream Theater.

Did anyone in the mainstream world know that Black Metal existed? Of course the fans of the style did, however it was just a niche. Then churches started to burn and people started to die. So the Black Metal movement is all over the news.

From the Napster controversy, the people got to know that you can find and download mp3’s of music that you liked, from people that had similar tastes. 13 years later, people are still downloading. From the Napster controversy, the people got to know who the RIAA is and how corrupt they really are. Throughout the years, the RIAA popularity as a corrupt organisation has grown tenfold. From the Napster controversy, everyone got to know Lars Ulrich and Metallica. For better or for worse, Metallica had fully become embedded with mainstream media and pop culture. Press Organisations that never reported on Metallica, suddenly where reporting on Metallica.

Metallica in 2013 is now the biggest metal band there is. Did the Napster controversy hurt Metallica? My answer is No it didn’t. It made them bigger, it spread their name out across all the corners of the world and most importantly it made their music available to everyone.

As an artist, that is your mission statement. Your music needs to be available to everyone. It is not about money right now.

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Prophetic Writings of Dave Mustaine

Throughout my life, bands like Megadeth, Metallica and Queensryche, have commented a fair bit on governments, democracy and the corruption that happens.

In the last 10 years, the Entertainment Industries have shown to the world, how corrupt they really are, and how they would do anything to protect obsolete business models. When I started writing this post, the themes that started to appear, reminded me of Megadeth songs.

Dave Mustaine is renowned for his mouth and his witty/snarly lyrical writing. Remember a time when musicians used to lead. Dave Mustaine is one of those musicians.

Seeking Asylum

There is a current role reversal happening in our lives today. Once upon a time in a galaxy far far away, political dissidents would actually SEEK asylum in Democratic Free countries like the US, UK, Australia and Canada. Now people are looking for asylum in other countries to get AWAY from the Democratic Free countries. How the times have changed?

It reminds me of the lyrics to The World Needs A Hero (from the album The World Needs A Hero, released in 2001).

An Iron Fist quietly sits inside the Velvet Glove
Take control, untouchable just like God above
I can’t escape, wrapped in red tape, what will become of me?
If I object, then I defect my country tis of thee

Bradley Manning, detained in red tape and military courts. What will become of him? He didn’t kill anyone? He didn’t terrorise anyone? He didn’t bomb any public infrastructure? So why is he imprisoned? All he did was to embarrass a government.

Ed Snowden, leaked information about the NSA spying on US Citizens and now he is treated as a criminal, seeking asylum in countries that will not hand him over to the US. Remember the time when Communist defectors seeked asylum in the US. This is what corrupted democracy leads too? All Snowden did was to embarrass a government.

Copyright Levy

Most of Europe has a Copyright Levy imposed on the purchase of storage media, smartphones, tablets and any other connected devices.  In my view, since there is such a levy on digital products, whether devices or storage media, then non-commercial infringement should be permitted. The copyright monopolies shouldn’t get to have it both ways – either they need to go after alleged “pirates”, or they can tax the items “pirates” use. Makes you wonder why organisations like HADOPI (in France) were formed, since the public had already paid for the content without even wanting to?

Sort of like the song Dread and The Fugitive Mind (from the album The World Needs A Hero, released in 2001).

What’s yours is mine and what’s mine is mine too
If you shake my hand better count your fingers

Nothing else can sum up the Entertainment lobby groups and the Copyright Cartels better than the above two lines from Dave Mustaine.

ENFORCEMENT

Speaking of enforcement, Hadopi in France, has been a total waste of time and money. It was created as a gradual response system to piracy. Basically three warnings and then no internet. The aim of Hadopi was to push people to legal paid services.

“While illicit file sharing has dropped, legal paid services have not benefited as was hoped.”

The entertainment industry focus should be trying to figure out ways to make more money however the entertainment industries believe that getting rid of piracy will lead to more money. All it will do is push piracy further into a darknet.

Sort of like the lyrics in Symphony Of Destruction (from the album Countdown To Extinction, released in 1992).

You take a mortal man
And put him in control
Watch him become a god
Watch people’s heads a roll

Let’s change them up to suit;

You take the RIAA
And put them in control
Watch them become gods
Watch people’s heads a roll

BLOCKADES

All over the world, blockades of websites is becoming common. The site they are all after is The Pirate Bay. The labels claim that the infamous torrent site facilitates copyright infringement. In countries like the UK and Ireland the courts agreed and ISP’s are forced to implement the block. Of course, users can easily bypass any blockade by using one of the many available Pirate Bay proxy sites. It’s that old whac-a-mole game. The Recording Associations around the world are spending monies in costly legal avenues and lobbying/bribery, instead of innovating.

Reminds me of the song New World Order  (originally recorded for the Youthanasia album of 1994 and released on the Th1rt3en album in 2011).

Monitoring all wages
New world order comes in stages
Your currency is obsolete
Feel the agony of defeat

Power resides in the ones that can purchase legal solutions to assist in their bad business models. The currency of fairness and justice is obsolete, against the power of money. We are all slaves to it. The whole blockade of websites is due to money, not piracy.

THE ART OF WAR VIA THE ARM OF THE LAW

The Entertainment industries like the RIAA seem to think that by using the arm of the law to extract money by force or to threaten people by force is a satisfactory response for copyright infringements. Remember people, copyright infringement is a civil matter not a criminal matter. However when power resides with the ones that control government, anything is possible.

Reminds me of the song Endgame (from the album Endgame, released in 2009).

The Ex-President signed a secret bill that can land a legal US Citizen in jail
And the Patriot Act stripped away our Constitutional Rights

All rights removed, you’re punished, captured and enslaved
Believe me when I say, This is the Endgame

Admins of websites have been found guilty for facilitating copyright infringement, have been given sentences harsher then murderers and drug dealers. These admins didn’t kill anyone, however if you take a penny from the wealthy, you have committed a grievous crime that needs to be punished severely.

INNOVATION STIFLING

Spotify has been far more successful in tackling piracy than any law. So what does the RIAA do? They want to charge more for the licensing fees. I am waiting for the punch line to come from the RIAA that this increase is needed to protect the artists that create the content. When it comes to money people just become dumb and those people are in charge of companies that make dumb decisions.

Sort of like the song, Millennium Of The Blind (from the album Th1rt3en, released in 2011)

All your money’s ours to bankroll corrupt wars
You can’t see what you’re fighting for
Trust your leaders as they send you out to die
The true face of evil can’t be seen without eyes

You can tweak the above to read;

All the money’s ours to bankroll shakedown wars
You can’t see what we are legislating for
Trust in the RIAA as they protect what you create
Through bribery and corruption so that politicians legislate

JUDGES SET MARKET PRICES

A 3 judge panel has set prices on the rates that internet services like Pandora need to pay, so that they can play music on line and the RIAA claims it is a free market.

Reminds me of the song Bite The Hand That Feeds (from the album Endgame, released in 2009).

They ball-gagged Lady Justice
And blindfolded her so she can’t see

They took everything and anything
As long as it once belonged to me

When the Courts have Judges that used to work for the Copyright Monopolies, the verdict is always the same. Good for business, bad for the people.

POLITICIANS PUSH CORPORATE PROPAGANDA

When are politicians going to stand for the people again. Instead we have the people that we voted in, pushing the agendas of corporations. A good example is the new RIAA stooge Marsha Blackburn. Enough said.

All of this reminds me of Peace Sells (from the album Peace Sells But Who’s Buying, released in 1986) and We The People (from the album Th1rt3en, released in 2011).

What do you mean “I couldn’t be President of the United States of America?”
Tell me something, it’s still “We The People” right

Nope, it is not we the people anymore and it hasn’t been for a long time. It is We With The Money.

Violate your rights, no more equality
Surrender freedom, your social security

When our politicians started to want to earn the same as Wall Street bankers, the writing was on the wall for equality and justice. Looking at all of the headings in this post, it makes me feel like I am living in a dictatorship. All of this is happening in Democracy. Peace Sells people, and the Copyright Cartels have purchased it all up.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

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A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy

Metal Music and Piracy

Dave Mustaine from Megadeth was asked the question “What do you think about the state of the music industry right now with all of the changes that have been made?” when he appeared on That Metal Show (S12:Ep5)

“This generation has grown up to believe that music should be free. We focus on the live shows now. People are very song-focused now.”

While I disagree with David’s assessment that this generation has grown up to believe that music should be free, I do agree with his other comment that people are song focused and that the bands focus should always be on the live show.

This generation is a product of their times. The medium of the times is the Internet. This generation has grown up with the internet. This generation has grown up on quality. Dave Mustaine in the same interview was asked to rate his top 5 Megadeth albums. Guess which albums made his top 5.

1. Countdown To Extinction
2. Rust In Peace
3. Peace Sells
4. Killing Is My Business
5. So Far, So Good, So What

This is Dave Mustaine saying that his best work is in the first five Megadeth albums.

Scott Rockenfield (from Queensryche) was also asked the same question.

“Records are different these days, they are good calling cards for us to continue our legacy. Bands can’t earn a lot of money in record sales anymore. We started out as a live band. A lot of new bands don’t have that.”

No one wants to wait two years for a 14 song record with three or four good songs. We want more songs on a regular basis and we want quality.
The internet allows the bands to do this as the distribution costs are zero.

Record song, upload and share.

If the song is great, the fans will market it for free. That is the way the game is played today. Instead you still have artists thinking that they should record many songs, hype up their release, spend money on a scorched earth marketing policy and then release the product so that people can buy it. It’s all wrong.

As an artist you want your creations to live forever. For that to happen, people need to share the songs, talk about them, do derivative versions and make a connection.

This brings me to artists who just have it all wrong, when it comes to their views on the current state of the music business.

Scott Ian said that people should lose their connection because they share his recorded music. I listened to Worship Music on YouTube. I didn’t download it and I didn’t pay a cent for it. You can say that I unofficially streamed it, since YouTube is the first streaming platform that the entertainment business tried to shut down unsuccessfully.

As far as I’m concerned I went onto a legal site and listened to the music. So based on Ian’s interpretation of the law, the internet connection of the people that went on to YouTube to listen to the album has to be suspended (as we stole it) along with the Anthrax fan who put it up.

The Recording Business is just an arm of the Music Business, that is trying in vain to hold on to its old business models. No one wakes up in the morning, thinking they need to buy a CD. We wake up in the morning, thinking we need to hear this song.

Doc Coyle from God Forbid summed it up in a post on the Metal Sucks website;

“We seem to think people want CDs or books or DVDs as individual items to own and keep, but the truth is, what we really want is the content contained on these capsules of information. The CD, DVD and book are just messengers for the experience contained therein.”

I am going through an issue of Hot Metal from May 1993. As soon as I open the magazine, there is a two page advertisement for the release of Anthrax – Sound of White Noise. One page has the album cover art and the second page has the heading, RESERVE YOUR COPY OF ANTHRAX’S NEW ALBUM “SOUND OF WHITE NOISE” AT THE FOLLOWING IDN STORES.

Back then we needed to buy CD’s so that we could hear the music. If they said we needed to buy a stereo that plays unlimited music, we would have.

Speaking of buying:
Black Sabbath had week three sales of 25,300 and week four sales of 16,942. (U.S. sales)

It is doing the same decline as other rock/metal artists like Skillet.

Metal bands need to take a leaf from the Imagine Dragons playbook. This band has entered the Top 10 again with sales of 33,223 for its Night Visions album.

Think about that. Imagine Dragons has been selling for 44 weeks. It has sold more in its 44th week than a Black Sabbath album in its 4th week. The last couple of weeks has seen a resurgence for the band. Why? The band is touring.

People are talking about the shows and they are buying the music. Some people might see it as strange that people went to a rock show without owning a physical copy of the music.

These are the times we live in. These are the times that artists need to live in.

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A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner – 4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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