Tag Archives: Metallica

A to Z of Making It, Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories

The Derivative Effect In Action with Avenged Sevenfold and Hail To The King.

All hail. The King has arrived. Good artists copy, great artists steal is the saying. I am really digging the new Avenged Sevenfold album. A7X said they wanted to make a classic rock/metal album in the vein of AC/DC – Back In Back, Metallica – Master of Puppets and Black, Megadeth – Rust In Peace and Countdown To Extinction, Ozzy Osbourne – Blizzard Of Ozz, Iron Maiden – The Number Of The Beast and Powerslave, Judas Priest – Screaming For Vengeance, Vah Halen – 1984, Guns N Roses – Appetite For Destruction, Dio – Holy Diver and Black Sabbath – Heaven And Hell.

On release, it went to Number 1 on the Billboard charts. Once upon a time going to Number 1 was important, however these days, it is a fad. Longevity is the new importance. Does the album have the longevity? Will it be streamed forever and a day? My answer is YES it will.

On first listen you will hear influences (and on some tracks it is really obvious) from quite a few of the albums and bands mentioned above. They do it so well, it is hard to not like it. The lead breaks are brilliant and very Maiden like. They have gone for that sing along lead break. It will be interesting to see how those lead breaks translate to the very passionate and vocal South American fan bases. Overall, all the songs will work well in a live setting.

In the end A7X has definitely given a “popular band’s feel” to all the songs along with their own A7X bits and twists in between.

All metal and rock music and popular music in general has come to exist because of evolution, because of progress being derivative. It is never the result of creating something out of nothing that it is so original, it would blow everyone away.

“Live Wire” from Motley Crue released in 1981 borrowed from Girlschool’s “Yeah Right” also released in the same year.

“My Sanctuary” from Unisonic released in 2012 has a vocal melody that is very similar to the A Flock Of Seagulls song called “I Ran (So Far Away)” that was released in 1981.

“The Ghost Inside” from the band Vendetta released in 2012 is very similar to Michael Schenker’s “Desert Song” released in 1981. “Desert Song” is then very similar to what Michael Schenker did with UFO on the song “Love to Love” released in 1976.

“Hey Hey My My from Neil Young, released in 1979 is very similar to the song” I’d Love To Change The World” from Ten Years After released in 1971. In addition the riff to Tom Petty’s “Refugee” is also very similar to “I’d Love To Change The World.”

“Ten Black Roses” from The Rasmus released in 2008 borrows from Muse’s “Showbiz” released in 1998.

“Life is Beautiful” from Sixx AM released in 2007 borrows it’s Chorus from Duran Duran’s “Come Undone” released in 1993. The song “Beautiful” from the band Since October released in 2006 has a verse that is influenced by “Come Undone” from Duran Duran. The chorus riff also borrows from the same song. In addition, the song Come Undone is a derivative work from an earlier Duran Duran song called “First Impression” released in 1990.

The song “This Is It” from the band Staind released in 2011 has the chorus vocal melody that borrows from The Offspring’s “Gone Away” chorus melody.

Anyone that listens to the above examples, will be able to note the similarities from beginning to end. This is what I mean by the term progress is derivative.

By taking similar phrasings and chord structures, A7X was able to reinvent a past work with a fresh perspective. They have created new songs that are rooted in the past. That is why we as fans appreciate music so much. It is all built on something that came before. What makes the song unique and great is the musicians ability to express it and play it. If James Hetfield was a flawless virtuoso, I am sure the Metallica songs would have sounded a touch different, maybe less personalised and more sterile. If Motley Crue was a bunch of virtuosos then I am sure it would have been a different band. Good or bad, we will never know, however what we do know is that musicians sound the way they do because they are influenced by emotions and by their technical ability on the instrument.

It is produced by Mike Elizondo. Mixed by Andy Wallace and Engineered by Adam Hawkins.

Management is Larry Jacobson and Alex Reese for World Audience.

Shepherd Of Fire

The rain and the bell at the start and the feedback riff with the evil tri-tone is influenced from the song “Black Sabbath”. The main riff is very “Enter Sandman” like and it also has touches of Megadeth like the songs “Disconnect” from “The World Needs A New Hero” and “Trust” from Cryptic Writings. Since Metallica got the “Enter Sandman” riff from a band called Excel, we can safely say that progress is derivative. The drumming in the Intro, After The Solo and Outro is very “Enter Sandman” like, which Lars Ulrich said is based on AC/DC’s “Dirty Deeds Done Dirt Cheap”. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track:
“We intentionally wrote it as an intro track. The idea was that the arrangement would evoke a sense of imagery with the tribal yet primordial drums. It seemed to resonate from Hell almost. It’s something of an apocalyptic call to arms. I love the arrangement. We wanted to set up the album and foreshadow what was to come, being that it’s a groove-based, riff-oriented record. We haven’t really done Zeppelin-style or Sabbath-like riffs before, so this is our version of an album that’s along those lines.”

Hail To The King

From the outset this song has that Iron Maiden vibe. The intro reminds me of “Wasted Years” from the “Somewhere In Time” album. The chorus reminds me of the song “Sign Of The Cross” from “The X Factor” album. Synester Gates said that he was playing a lot of “gypsy jazz guitar – Django Reinhardt and a few others”, so for the intro, he took those techniques and metalized it. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track:
“The whole solo is based on minor blues changes. I like it when it transfers to that regal feel, which aligns with the lyrics. A lot of people get confused and think that it’s neo-classical, but it’s really gypsy jazz.” 

Doing Time
This song is a Guns N Roses merged with WASP. The whole intro has got that “You Could Be Mine” / “Welcome To The Jungle” vibe. The vocals in the verse remind me of GNR and The Cult. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website for the track;

“This was a Mike Elizondo suggestion. He was hearing a kind of low vocal, swagger-based rock song, sort of a quintessential ‘80s or ‘90s vibe but with a very modern approach. It’s a bad freight train that never stops.

“For this solo – and for all of them, actually – I tried to just jam with the songs instead of being overly analytical about what I was doing. I sat with Mike and the rest of the guys, and I would play until everybody was on board with the way it was going. The main thing was that I wanted the songs to influence my playing rather than me imposing a signature style on the music.”

This Means War

Three words. “Sad But True”. With each listen I keep on enjoying the album just a little bit more. The songs flow well together and with similarities aside (seriously “This Is War” is a very ballsy song to release due to how similar it sounds to “Sad But True”) the album has a pretty epic feel to it. Yep, it’s perfect and it is the derivative effect in action.

Synester Gates said the following on the Music Radar website about the track;
“We wanted a really impactful, riff-based intro but one that would also feature our dual lead harmony approach. It’s pretty cool how it fits into the slow groove of the track and just hammers through.

“This song is becoming one of my favourites. I’ve been really enjoying watching people listen to it because it so fits the vibe of the album. When they hear it, they start moving, and they don’t stop. Sometimes, with more progressive songs, you lose that feel somewhere along the line, but This Means War never quits – the energy is always there.”

“All of my solos were improvised initially – I would go in and get my bearings and see what I came up with. I was hearing something chaotic in the intro, a machine-gun spray that would build into something more melodic.”

Requiem

This is classic Euro metal. It has that vibe. It’s got that Yngwie Malmsteen / Swedish metal influence. The choir at the beginning reminds of Carl Orff “O Fortuna”. The Metal Sucks website calls this song a “Kashmir” rip off and while I get that aspect, this song is one of those songs that is a little harder to pin down. The vocal part were Shadows screams “In Flames” reminds me of “No More Lies” from Iron Maiden, that came out on the “Dance Of Death” album in 2003. Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Rader website;

“The choir in the beginning is great. I’m very excited about how this song turned out. We wanted the foundation to be a metal band’s approach to classical orchestration.”

“Matt’s vocal is more like a lead violin part, and when my guitar chugs underneath the riff, it’s almost like what low brass would do. We layered each element very carefully, and the result is one of the more cinematic tracks on the record.”

“The solo was a fun one. I don’t do a lot of wah stuff, so I had a great time playing around with that. The wah gave it an added dimension and colours, some new life.”

Crimson Day

This is what Synester Gates had to say about this song on the Music Radar website.

“That’s a clean-sounding electric guitar on the opening, not an acoustic – there were no mics on the guitar involved, just on the amps. It’s one of my favourite clean tones I’ve ever fucking heard.”

 “We stumbled onto it by accident, actually. There were a few secrets in getting it, mainly that it’s a baritone guitar with a capo on it so I could play it in open E standard tuning. It has a really sick, rich, sparkly sound. Seriously, I’m so proud of how it turned out.”

“We wanted the song to have huge drums and be an epic rock ballad. It has a sombre vibe, but it doesn’t make you fucking sad all the way through. We were listening to a lot of Elton John, some Ozzy ballads and some Zeppelin. Actually, the lyrics are inspired by my nephew, so the song has a very personal meaning to me.“

Heretic

Like This Is War, the song is very ballsy as it is like Megadeth’s – Symphony Of Destruction. Overall it has that Megadeth feel to it and yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates said on the Music Radar website:
“This was probably the first song that we wrote for the album, so there’s a bit of a throwback to the old, traditional Avenged stuff. It’s a little progressive, but we wanted to maintain some space in the arrangement so the drums could shine and the riffs and vocals could breathe.”

 “That’s a pretty important point, really, because we tend to fill things to the brim with guitar harmonies, vocal harmonies, lead things going in and out. Leaving a feeling of air made a big difference in how all of the parts stood out.”

“This is a lot of guitar, though, some big moments. If you’re not the biggest groove fan – and it you’re not, you should be – there’s still a progressive element. So it’s a mix, this song, and it worked out really well.”

Coming Home

This song is weird. I am getting an overall Iron Maiden feel but its hart to pin point exactly what. I’m sort of getting “Ghost of Navigators” for the verse but there is something else, which might not even by Maiden, maybe WASP? I am starting to sound like a psychic. The Harmony guitars at the end is Megadeth, “A Toute Le Monde.” Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates said about the song;
“Another Mike suggestion. He wanted us to do something upbeat, but we wanted to make sure that it didn’t get hokey – we’ve done upbeat before, and sometimes things can get a little too cutesy and sugary. Our goal was to have a darker, more serious tone, which can get lost when you increase the tempo.” 

“It’s very adventurous, but it maintains that upbeat vibe. There’s some great drumming on it, and I’m really excited about the guitar work. The solo is big. Instead of doing a vocal bridge, we decided to do one with the guitar and have it take you places. I think it fits with the imagery of the lyrics, which are very personal but still presented in a way that people can relate to it. The words are very ‘storytellery,’ concerning travel and endeavours, but they’re not necessarily concerned with present time. The guitar stuff goes hand-in-hand with all of that.”

Planets

The way the drums are in the Intro it reminds me of a song that I cant put my finger on. Kiss comes to mind, something from the Psycho Circus album. Also the riff. Yep familiar, not sure what like though, riff is similar to the outro of “Broken” except heavier, Bridge bit is Pantera: “Mouth of War” for the drums. Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Radar website;
“To me, the last two songs, in addition to being my favourites, make up the best ending to a record we’ve ever had. Lyrically, Planets is the precursor to Acid Rain; it’s about a meteoric, intergalactic war that results in an apocalypse and the human species aligning together to go fight something much better than us, our individual trials and tribulations.”

“Musically, the song was incredibly difficult to write and pull off – the elements of dissonance, tension and resolution. We wanted to have that friction throughout, but it still had to be palatable; it couldn’t be like listening to Penderecki or Stockhausen. There had to be a relate ability and connect ability to it.”

“We really toiled over the track, but it turned out great. I’m so fucking excited about it.”

Acid Rain

This is Gary Moore – “Still Got The Blues/Parisienne Walkways” merged with GNR – “November Rain”. The Solo is definitely “November Rain’ish.” Yep, it’s perfect and it is the derivative effect in action.

This is what Synester Gates had to say about the song on the Music Radar website;
“It’s a cool way to end the record – not a typical ballad, but it’s not soft or sugary, either. The song takes you to an emotional place, especially if you pay attention to the lyrics, which are some of the best Matt has ever written.

“The song is about coming to the realization that you’ve lost the battle, but at least you’re with that one special person who matters. It’s something of an apocalyptic love story, which is pretty unique for us.”

In the end what we are hearing is a mish mash of different artists, a verse from one artist, a chorus from another artist, an intro riff from another and with the A7X little elements chucked in.

Of course, it’s not a bad form to go with, the only issue here is that some sound so close that they are unmistakably obvious, or perhaps that was the point. I wonder if they are going to see some action over it?

When I first heard the album, the first thing I did was Google, “Avenged Sevenfold copied” and heaps of pages come up. To me, it all comes down to this. Music is a sum of our influences. A person that hasn’t heard a piece of music can say that what they created is original as they have not heard anything else before that. However for all of us, music is a sum of what we have heard, mixed in with our style and ability to play those influences.

So will there be any action of these “similarities.” I see it as a double edged sword.

Because the bands they are “ripping off” are popular I don’t see how those bands can bring some action against A7X. They haven’t taken anything away from the original versions of those songs. If anything it’s made me interested to go back and listen to those songs to see if I can pick up more similarities. Those bands should be posting things like, “Thanks to Avenged Sevenfold for bringing attention to our song Symphony Of Destruction on the song Heretic from their new album Hail To The King. Check out the Megadeth version here.” That is what they should be doing.

However, if they borrowed or where influenced from unknown bands, like how Metallica and Led Zeppelin did, then I am sure that the unknown band/artist would be bringing action to the band, however I still believe it is a stupid idea. Use it to your advantage in other ways. Point to it. Market yourselves like the example above.

In the end Avenged Sevenfold released an album that has people talking about. We are engaged with it, talking about the influences we hear on it and the similarities to other artists. Some are negative, some are positive. In the end we are engaged with the product and we are forming a relationship with it.

For the record, I ripped the CD of the album and then I gave the CD to a few friends to rip on their own computers so that he can listen to it. WHY? I wanted them to listen to it so that we can talk about it.

Nah, people are talking about it on the web. The first thing I did was Google, “Avenged Sevenfold copied” and heaps of pages come up. To me, it all comes down to this. Music is a sum of our influences. A person that hasn’t heard a piece of music can say that what they created is original as they have not heard anything else before that. However for all of us, music is a sum of what we have heard, mixed in with our style and ability to play those influences. Show me someone who says what they wrote is “original” and I’ll show you a liar. Everything has been written, we are just a sum of our influences and how we interpret those influences through our own individualism, and there is nothing wrong with that in my opinion.

For action against them it’s a double edged sword.

Because the bands they are “ripping off” are popular I don’t see how those bands can bring some action against A7X. They haven’t taken anything away from the original versions of those songs. If anything it’s made me interested to go back and listen to those songs to see if I can pick up more similarities. Those bands should be posting things like, “Thanks to Avenged Sevenfold for bringing attention to Symphony Of Destruction on the song Heretic.” That is what they should be doing.

However, if they borrowed or where influenced from unknown bands, like how Metallica and Led Zeppelin did, then I am sure that unknown band would be bringing action to the band, however I still believe it is a stupid idea. Use it to your advantage in other ways. The same way the big bands should use it. It’s always better to enforce positive approaches in order to take advantage of whatever scenarios are encountered.

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Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Piracy Was Rampant Even In The Eighties

Back in the Eighties, piracy was rampant. Most of my music collection during that period was made up of music taped onto blank cassettes. My “wealthier” older cousin in Sydney always seemed to have his finger on the pulse on the latest releases and every time I visited, I was armed with blank cassettes and proceeded to copy (download) albums that he recommended to me. There was also another shadier character locally that used to sell dubbed cassettes from 50 cents to $1 dollar. He then used the money obtained from his buyers to purchase more albums that he would sell to us on dubbed cassettes.

I was not alone in doing this, nor was I the first. Most of the music from the seventies that was passed down to me by my brothers was in the same format (blank cassettes that got filled with music).

So what did my brothers do in the Eighties, when they were old enough and had their own incomes. They started purchasing the music they listened to in the seventies. It worked like this; for example, they would purchase “Destroyer” from Kiss on LP or CD and once they did that I would get the cassette copied version that they had.

Another interesting thing in the Seventies was that while we all lived together, we only needed one version of the album to listen to the music. So what happens when family members move out. One brother purchases the album, the other brother purchases the album and then I need to purchase the album and so on. You can see the exponential growth here when children grow up and move out.

So what did I do in the Nineties, when I had more cash at hand. I purchased every album I had on dubbed cassettes on CD. I re-purchased every LP I had on CD. I went to second hand record shops and purchased LP’s from the Eighties and Seventies very cheap. If I found a real gem in those purchases, I then purchased that album on CD.

I went to the Record Fairs and Collector Fairs that started to gain traction during this period. Again, I purchased a lot of LP’s very cheap at those Fairs. I saw it as a try before you buy. If I found a real gem, I then purchased that album on CD.

I was not the only one that did the above. Based on sales figures during this period, the Record Labels had their largest ever profits to date. Everything that came after 1999 has been linked back to the unbelievable profits the record labels made during 1998 and 1999.

In the end, did all the piracy from the Seventies and Eighties hurt any of the bands that I supported. These are the bands that where pirated heavily on cassettes (from a list of the shady dealer selling them for 50 cents to $1 dollar);

Motley Crue
Bon Jovi
Iron Maiden
Metallica
Megadeth
Guns N Roses
Van Halen
David Lee Roth
Poison
Warrant
Skid Row
Twisted Sister
Kiss
Dio
Europe
Def Leppard
Dokken
Whitesnake
Judas Priest
Yngwie Malmsteen
Night Ranger
Queensryche
Ozzy Osbourne
Rush
Savatage
Stryper
Scorpions
WASP
Y&T
White Lion
Fastway
Joe Satriani
Loverboy
Meatloaf
Queen
Slayer
Survivor
UFO
Michael Schenker
Quiet Riot
Black Sabbath
Rainbow
Deep Purple
Anthrax
Motorhead

The answer is a resounding NO. All of those bands mentioned above are still around today in some form or another. All of those bands are part of pop culture in some form or another. They still have a loyal cult following and that cult following happened because of piracy.

If it wasn’t for cassette piracy, I never would have heard the full length albums of bands that did the rounds on MTV. I never would have heard “Master Of Puppets” from Metallica (I know own “Master Of Puppets” on CD, mp3 and LP).

The real hurter of bands was the Record Label. It was never piracy. Due to the labels having all the power in breaking a band, plus having all the control over the distribution, they would offer bands an unfair deal that stacked the deck in the Record Labels favour. For any musician that wanted their music exposed to a greater audience, it was the only option they had.

A lot of studies have come out stating that “pirates actually purchase the most.” I know it is a cliché statement at the moment however back in the Eighties I went to an Iron Maiden concert without actually owning an original copy of any of their albums. I went to a Megadeth concert without owning an original copy of their albums. The same with Bon Jovi, David Lee Roth, Guns N Roses and Stryper.

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Music, My Stories

Saint Control: James Is Madly In Control With You

Some Kind of Monster was on TV a few nights ago. It has been a long time since I watched it, so I stayed up late to refresh my memory. I have been meaning to re-watch it for a long time, however with so much new content released each day, it’s hard to find the time to revisit something from the past.

Basically, Kirk and Lars are beholden to James Hetfield. That is the message that I got out of the documentary this time around. During the whole “James in rehab” period, Kirk and Lars did nothing and could do nothing. The documentary is really about James Hetfield and his personal struggles. By adding crappy footage of an art auction that involved Lars and footage of Kirk surfing, the directors were as diplomatic as they could be to the other members of Metallica. In the end it was all about James.

There is a scene. James and Lars are arguing about control. James doesn’t like how decisions are made without him being consulted and he is blaming Lars for controlling the decision-making process. Lars counters back by saying that even though James talks about having no control, James actually has all the control.

The band was on hold until James got his act together (one form of control), the band is working on a time schedule designed by James (another form of control), they cannot listen and discuss the “St Anger” songs without James present (another form of control) and they cannot make changes to songs once James has departed for the day (another form of control).

It all comes down to this. James could replace Lars, Kirk and Rob with other musicians and the band is still Metallica. However Lars, Kirk and Rob cannot replace James with another singer/guitarist and still call it Metallica.

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Alternate Reality, Music, My Stories

Motley Crue: Flashback to Metal Edge – 1988. From “Monsterous” to “Sex, Sex and Rock’N’Roll” to “Dr Feelgood”.

I remember picking up the Metal Edge magazine from 1988 and seeing the update from Motley Crue. In the pre-Internet era, the only way we got information from our favourite bands was via magazines and MTV. The last news I heard was that all the guys in the band attended rehab and that they are all clean and sober.

Impatient Crue fans have been ceaselessly inquiring as to the whereabouts, health, and progress of their favorite foursome, and Metal Edge is happy to report that they’re alive, well, and busy at work on their fifth album.

We caught up with Nikki Sixx and Mick Mars in LA. as they worked on tracks for the LP, which they’re sure will be a monster—in fact, Monsterous is one title they’re toying with. Another is SSRR—Sex, Sex, and Rock ‘N Roll, appropriate considering the subjects of the 17 songs they’ve written.

In the end, I don’t think the title of the album would have mattered. Obviously, “Dr Feelgood” is a strong title, however if the title was “Monsterous” or “Sex, Sex and Rock N Roll”, I still believe the album would have had the same impact. The secret was Bob Rock. Motley Crue had a good batch of songs and Bob Rock was on hand to sonically capture it.

Some typically Motley titles: “Dr. Feelgood,” “Kick Start My Heart,” and two hot numbers we got an early preview of, “Rodeo” and “She Goes Down.” “That’s about back seat love.” says Nikki. who describes the music’s sound in general as having “a lot of groove to it.”

Mick came up with a major share of the music, refined and reworked with Nikki. “We’re getting better, writing better songs,” says the axe slinger, and Nikki agrees: We’re the best we’ve ever been.”

When the history of Motley Crue is told, the contribution of Mick Mars to the “Dr Feelgood” would be forgotten. Coming into the Dr Feelgood sessions, the majority of songs from the previous albums had “words and music by Nikki Sixx” as the composer. On “Dr Feelgood”, Mick Mars’s name is all over it.

“Rodeo” was eventually released on the expanded re-issue of the “Girls Girls Girls” album. The article makes you believe that the song was written during the “Dr Feelgood sessions, however it was a leftover from the “Girls Girls Girls” sessions.

The band will spend the winter recording in Vancouver with producer Bob Rock. “We needed a change. We were getting too much in a rut.” says Nikki. explaining why they opted not to work closer to home in L.A. As on “Girls, Girls, Girls”, the background vocals of the Nasty Habits will be featured on the album, which should be out some time in the first part of ’89.

The partnership with Bob Rock would end up changing the course of hard rock and heavy metal music forever. It was the “Dr Feelgood” album that fell into the hands of Lars Ulrich and it got the ball rolling for Bob Rock to work with Metallica on the 20 million plus “Black” album.

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Vito Bratta: A Rock N Roll Technician That Got Lost In All The Noise

Vito Bratta is one of the most searched artists on the internet, especially around what he is doing right now. Like me, thousands of other people that visit this blog, can’t believe that a talent like Vito, just walked away from it all.

In order to understand why Vito Bratta walked away from it all and stopped writing music, I went back into the past and I started re-reading a lot of the interviews I have from him.

THE STATE OF SONGWRITING

In a “Guitar World” interview from July 1991, Vito had the following to say on the state of his guitar playing vs. song writing.

“A weird thing happened to me this year I started thinking less in terms of guitar and more about song writing. I’ve never been the kind of player to showboat, but more and more I’ve been concerning myself with structuring and orchestrating.

On the last record, everyone commented on my playing, but hardly anyone said anything about the songs. That really bothered me. This year people have been saying. “Man, that song killed me.” which I prefer. When I heard the last Van Halen record, my comment was. “It’s not Eddie any more, but the songs sure are great.” That’s the way it should be.”

Vito thought he needed to change to accommodate the expectations of the fans and the label. In the end, the fans didn’t want him to change. We loved him exactly as he was. His guitar playing made the songs.

So Vito changes the way he thinks around songwriting. The results don’t generate into sales. In 1991, success in the music business was relative to the sales of the record. The confidence and the self-doubt that comes with disappointment is enough to kill a career.

Brad Tolinski, the person who was conducting the interview mentioned to Vito that it seemed that he made a conscious effort to play differently on “Mane Attraction” and that there are less broken arpeggios and other styling’s that Vito is renowned for.

Vito answered that with the following words;

“I don’t play like myself on this record. My sound is much heavier. For example, the lead break on “The Warsong” marks one of the first times I really explored what I call those “Zakk Wylde Pentatonic’s” and “Ace Frehley Bends”. It was just a mood I was in. While on tour with Ozzy last year, we started feeling like we weren’t the hard rock band that we used to be. On this record I just wanted to rock out.”

Remember back in 2007, when Vito appeared on the Eddie Trunk show. One of the comments he made on that show, was that he realised during the “Big Game” tour, that White Lion need heavier songs that worked more in a live setting. So instead of having a mindset about writing songs, Vito now has a mindset that he needs to write better songs, heavier songs, rockier songs and songs that work in the live show.

Vito’s whole thought process is now putting unwanted pressure on the song writing process, which to me should be natural and not forced.

In the “Guitar World” interview from July 1991, Vito also said the same when Brad Tolinski mentioned, that he could understand why Vito is frustrated as the tonal subtleties of his best work, like the solos in “Wait” and “Little Fighter,” tend to get lost in an arena.

Vito responded with the following; “Yeah, I agree. But I think “The Warsong” will kick ass in any situation. The real subtle tasty stuff seems to get lost outside the studio, and that’s a real problem.”

This is an important distinction to make between bands that have gone through the stratosphere and bands that stagnated.

On the Justice tour, it was noted that Metallica fans were seen yawning during the longer complex songs from the Justice album. So what did Metallica do next? They released the monster known as the “Black” album. Shorter songs, less complex and songs that rocked hard.

All the Classic Rock bands used to perform their songs live before they recorded them. That is why all of those albums from the Seventies had songs that rocked hard in the studio and in the live arena. In the end a musician’s level of success depends on their ability to entertain. It is never about their level of technical proficiency. Bands like Kiss, Motley Crue, Metallica, Van Halen and Bon Jovi are mega successful in the business because they can entertain. Are they the most virtuosic bands out there. Of course not, however they have had a career at a level that the most virtuosic artist out there dreams to have.

THE PROBLEM WITH OVERTHINKING

Brad Tolinski mentioned that the “opening track, “Lights And Thunder,” is interesting. It’s epic in length and structurally complex, yet the solo is relatively simple and minimal.”

Vito responded with the following;
“The lead part is simple, but I think it fits. When I was listening to some of our old records, I noticed a few lead breaks that struck me as being inappropriate. It’s not that they were bad; in fact, most of them were melodic and performed well. But in retrospect, some of them struck me as being too busy or ornate. When I first played the lead to “Lights And Thunder,” I thought, “God, I can’t play that. It’s bullshit. It’s too easy.” But everybody in the studio loved it and told me to sleep on it and listen to it again when I was fresh. The next day I came in and thought, “It still doesn’t sound like anything I would play, but it sure fits the bill.”

He is not sure and he is doubtful. He is over analysing his past work. It is all counter-productive. The interview with Guitar World was in the issue from July 1991. By September 1991 it was all over. When you overthink things too much, you second guess everything you do and in the end, you lose your fire, the motivation that kept you hungry.

THE STATE OF HARD ROCK MUSIC

In the June, 1989 issue of “Kerrang”, Vito states the following on his views of the current state of hard rock;

“I know a lot of bands who’ll write a song and their guitar players will say I’ve got to do a lead break here, I’ve got to let rip there. It’s an ego thing. When I write, I say well, the song will sound better if I have an acoustic here or a clear sounding guitar, maybe no lead. I think it’s really annoying when a melodic song is ruined by a guitar player blasting away, it grates on my nerves.”

In an issue of “Guitar World”, dated July, 1991, Bratta more or less stated the same view point as he did a few years ago.

“You can see the guitarist thinking. “Forget the song, forget the band, I just want to get my name in Guitar World.” That’s not where it’s at anymore. Everybody can play these days.

While I was living in L.A. last year, I went into a local music store to pick up an issue of your magazine, and I heard this incredible guitar player. It turned out to be some little kid with his dad! I mean, he had twice the chops I had. He came up and asked for my autograph, and I said, “Sure, one minute.” Then I snuck out the back door before he had a chance to ask me to jam.

I’ve run into kids that can play “Wait” better than I can, but what’s the point? Being a technician is only part of the equation, and I’m trying to study the other half: song writing.

I hate it when people say things like, “I know you write songs that are heard by millions of people, but are you really happy?” I mean, yeah. Don’t be absurd. I want as many people as possible to hear the band. I’m convinced that the reason people like Jimi Hendrix and Eric Clapton and the reason why they have endured is that they have composed memorable songs as well as solos.”

I have always said that Grunge didn’t kill the hard rock / glam rock movement. The rock movement killed itself. Hard Rock in the Eighties started off with the first wave of L.A bands. Then the second wave of L.A bands came along with the Classic seventies rockers who started to rebrand themselves to fit the scene. Then the third wave came and the fourth and the fifth further diluting the pool. Every two years, new cities got identified as the next big hub. So the Record Labels swarmed and so many inferior derivative bands got signed, that in the end, it all imploded. The real good acts couldn’t be heard from all the noise of the crap acts.

The current state of affairs in the music business bothered Vito. It played on his mind. He was a technician trying to find out how he fitted into the current climate. Should he write they way he also had or should he change and adapt so that he can meet expectations placed on him.

Unfortunately, Vito gave in to the expectations. He gave in to all the leaches that made multiple millions from his hard work.

VITO BRATTA RIG 1991

The “Mane Attraction” record was done with his trusty Steinberger guitar. In the “Guitar World” interview from July 1991, Vito said that he was planning on using something different when White Lion goes on tour as the Steinberger was starting to bother him because it was almost too easy to play.

“I’m not fighting for the notes anymore and I miss that tension. This may sound bizarre, but if you give me a Les Paul or a Strat I’m lost, and that bums me out. Lately I’ve been using an old ESP Strat that I’ve had laying around, just to get me back in shape.”

His amplification was basically the same system he has used for the last few years. The heart of Vito’s rack consists primarily of three units: an ADA MP-1 preamp, a BBE 422A Sonic Maximizer and a Digitech DSP 256 multi effects processor. The system is powered by a Carvin FET Series amplifier, and a Rocktron Hush keeps the lid on any excess noise.

“It’s a relatively simple rig, but it’s very effective. I put it together with Michael Wagener, who produced Pride and Big Game.”

THE GUITAR WORLD REVIEW

Mane attraction is Top 40 stuff, for sure. But not quite as gooey as the usual radio fare more like what the Baby’s used to do. Except White Lion has Vito Bratta. Though you have to wade knee-deep through patently clichéd arena rock-ioms for that Bratta burn, when he does cut loose it’s worth turning up the volume knob a decibel or three. But in bands where song writing is the chief concern, really exceptional guitarists always end up getting be shrouded like a lace covered end table. Your little sister is gonna buy it, so borrow it when she’s watching Dance Fever. And try to figure out how Vito manages to retain his credibility.

It’s funny reading the Guitar World interview first and then the review (They both appeared in the same issue). In the interview, Vito is talking about how he wants people to say that the song knocked them out, and then you have the reviewer saying that you need to “wade knee deep through patently clichéd arena rock-ioms for that Bratta burn.”

TRIBUTE TO SRV

In the same Guitar World interview from 1991, Vito commented on his tribute to the late Stevie Ray Vaughan.

“”Blue Monday” was my way of paying tribute to Stevie Ray Vaughan. I’m not really a lyricist, but I figured I could try to express my gratitude to him through my guitar. To this day I can’t even figure out why Stevie meant so much to me. He was just a guitarist, but his playing destroyed me. He was probably my favourite. You don’t really hear him in my playing, but I could listen to him night and day. I wasn’t trying to show off my blues chops. It was just a simple memorial to someone I admired very much. I don’t care if people think it’s the worst thing they’ve ever heard. It was my tribute to a great man.”

FINAL WORDS FROM MIKE TRAMP

Mike Tramp had the following to say on Vito in an interview with the website Metal Sludge; http://www.metalsludge.tv/?p=36727

“I had made a public statement that I was not willing to talk about all this anymore, and I don’t know what he is doing, but as far as Vito the guitar player and Vito the songwriter and musician, he was in a calibre all by himself. It shows in his great solos, and so many people love the way he played like Eddie with the hammer-ons and all that stuff like the Van Halen solo on “Ain’t Talkin’ Bout Love.” I just love the way Vito played solos on “Wait” and “Little Fighter” and some of the others. He was like Mozart.

We tried to do new White Lions with Warren DeMartini and Paul Gilbert and all these others, and no one wanted to do Vito. He was unlike anyone else, he had his own way of doing thing, and plus he was a great songwriter. Had he remained in the business, Vito would have been bigger than Steve Vai and all those types of guys. With him the melody came before anything else, and that’s nothing but the highest praise. I loved the sound of his guitar and I loved writing songs with him and stuff like that, but we had nothing else in common, unfortunately. There isn’t any bad blood between us. It’s just frustrating that I’ve had to carry on White Lion all by myself 100 percent. I just want to set in on record once again: We were White Lion once, but never again. But as for Vito, I am surprised he isn’t a million percent bigger in the music business. I don’t have an answer. No one ever will.”

Could you imagine White Lion with Warren DeMartini on guitar or Paul Gilbert? Great players, however as Mike said, they wouldn’t touch Vito. He was better then all of them and the above words from Mike prove that. The difference between them is the mindset. Vito confused thought process with what was expected of him, instead of what he expected of himself. That is the difference between followers and leaders.

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Classic Songs to Be Discovered, Copyright, Influenced, Music, My Stories, Piracy

Uprising – This Revolution Is Calling For War. The spying on people controversy done in a Rock N Roll way.

As fans of music, we always looked to our heroes and the artists we liked for inspiration. So what would Queensryche say on the current state of the world and the spying on U.S citizens by its own government? The song Speak is from the Operation Mindcrime album, released in 1988.

The rich control the government, the media the law

1988 was a time when hard rock ruled the day, and the bands at the forefront had the whole rock n roll cliché surrounding them. You know the one, party hard, sleep with groupies, trash hotels and eventually get together to perform live and record.

Queensryche on the other hand simmered under the surface, focusing on issues that affected everyone, however at that time in 1988, we were all blind to it.

Revolution Calling led the way with the words;

Got no love for politicians
Or that crazy scene in D.C
It’s just a power mad town

Let’s look at some recent events making the news. Copyright czar, Victoria Espinel, is best known for playing a large role in the SECRET negotiations between Hollywood and the recording industries to punish internet users under a six strikes initiative. She has know taken up a job with one of the groups that used to lobby her office.

Let’s reword the Revolution Calling verse;

Got no love for corruption
As everyone sells their soul in D.C
It’s just a knife in the back town

Later on, Geoff Tate summed up American corruption in Spreading the Disease. In 2013, people actually care, however they should have cared back in 1988.

Religion and sex are power plays,
Manipulate the people for the money they pay.
Selling skin, selling God
The numbers look the same on their credit cards
Politicians say no to drugs
While we pay for wars in South America
Fighting fire with empty words
While the banks get fat and the poor stay poor
And the rich get rich and the cops get paid to look away
As the one percent rules America.

Let’s reword the above lyrics in the following way;

Copyright Infringement is a power play
To shakedown the people and to get them to pay
Lobbying hard, bribing all
As the numbers need to look good on their balance sheets
Politicians say no to piracy
While judges allow copyright trolls to extort
Fighting fire with empty words
While the banks get bailed and the poor stay poor
And the rich get rich and the cops get paid to act for them
As the one percent still rules America

Does anyone remember the shutdown of MegaUpload in January 2012? Yep, the FBI was in charge of the shutdown, based on evidence provided to it by the Hollywood Movie Studios and the MPAA. Talk about cops doing the bidding for the wealthy. Isn’t it funny how Victoria Espinel, now has a job with a lobby group that used to lobby her department!

Another recent event is how a cyber-locker like Hotfile was found to be personally liable for facilitating copyright infringement. In a nutshell a judge in the U.S. Courts, found a business entity that provides a cloud service liable for how users choose to use it. Of course, Hotfile was no saint in this matter, however, what Hotfile did show is that Hollywood still doesn’t get it, when it comes to servicing the people or fans of content.

Finally, Grooveshark has achieved licensing agreements with Sony and EMI. So for years, the record labels pursued them in the courts, while also sending Google millions of takedown requests. A court in Denmark even ordered that the ISP’s block access to Grooveshark. WHY? The site was providing a service to customers by allowing the users to stream and upload music that they can play immediately or add to a playlist. However the record labels wants the music to be licensed, which means that Grooveshark needs to pay a fee. So if you are a user and you have uploaded music that you have purchased legally, why should you need to pay a monthly fee for it to license it.

Makes me think of the excellent Metallica song, Eye of The Beholder from the ..And Justice For All album also released in 1988. It looks like something was afoot around this period, as both Metallica and Queensryche touched on the same subject matter. They even toured together.

Independence limited
Freedom of choice is made for you my friend
Freedom of speech is words that they will bend
Freedom with their exception

The “they” in the song can be the Corporations, the lobby groups, the judges, the government. As Warren Buffett said, the class war is already over and the rich have won. The 1 percent own all the important land and they either own or control the corporations. In the process, they have also purchased the Politicians and the Judges. They also own the big media companies, so they control what news we get. THAT IS WHY they fear the INTERNET. They spend millions on lobbying, so that they get what they want, which is more wealth for them and less for everybody else.

Where is the voice of the people, like the song Vox Populi from 30 Seconds To Mars, that was released on their excellent, This Is War album in 2009.

This is a call to arms
Gather soldiers
Time to go to war
This is a battle song
Brothers and sisters
Time to go to war

And the story ends with the lyrics of Uprising from Muse, that was released on Resistance in 2009. In the same way that Queensryche and Metallica touched on similar themes in 1988, Muse and Thirty Seconds To Mars did the same in 2009.

Rise up and take the power back
It’s time that the fat cats had a heart attack
You know that their time is coming to an end
We have to unify and watch our flag ascend

They will not force us
They will stop degrading us
They will not control us
We will be victorious

Amen.

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A to Z of Making It, Music, My Stories

1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Machine Head songs

Getting dropped by Roadrunner U.S after the Supercharger album saved Machine Head. The first album Burn My Eyes (released in 1994) was a success. For a debut album Machine Head went on a three year victory lap. The second album The More Things Change (released in 1997) stagnated.

In order to keep their deal with Roadrunner Records going they had to resort to the metal music that was popular at the time. In this case it was Nu Metal. The Burning Red (released in 1999) and Supercharger (released in 2001) came and went during this period.

Then the band got dropped. They even got rejected by every record label they approached for a new deal.

They could have broken up. Instead they went away and wrote Through The Ashes of Empires (released in 2003) which they self-produced. Just like how Rush’s, 2112 laid the foundations of what was to come for Rush, Through The Ashes of Empires did the same for Machine Head.

The lifestyle of a musician isn’t just rags to riches. It cycles back to rags and then back to riches and back again. I always use the Apple analogy. Apple was a leader when it came out on the scene. Then it was going out of business. Then the company got Steve Jobs back in and it became a leader again. In the process, it changed the way live and how we consume music. Now it is running on fumes again.

The list of songs you are about to read are cult favourites. They are not the songs that Machine Head will put into a concert set list every time, however they deserve the same attention as the big ones.

Left Unfinished released in 2003 on Through The Ashes of Empires.

Lyrics and music are written by Robb Flynn. It starts off with the creepy tinker box music. Robb Flynn was adopted at birth. He told LA Weekly that for the longest time he hated his biological parents and never wanted anything to do with them. He wrote this song as a “F.U” to them.

After the tinker box music, a Pantera groove kicks in.

How Korn like are the verses? All the way from the vocal melody to the phased/flanged/tremolo’d guitars to the bass hitting the note and sliding the finger down to the hip hop groove of the drums.

The chorus again is a standout, with the perfect backing vocals of Adam Duce.

I’ll never forget
Life you disdain
So to the parents that bore me this pain
With all those things you left unfinished

This is real life, this is real hurt. This isn’t no Bon Jovi song written by a committee. It isn’t pretty. It is the anthem for all the other kids given up for adoption. I can never relate to the lyrical theme of the song however I can relate to the pain. Pain doesn’t discriminate. It affects us all. The abandonment that Robb feels can be translated to the abandonment a kid feels when the school bully lays into him or her.

You never could love me
I’m glad that you never did
My parents that raised me
Had plenty of that to give
And for that
I’ll love them forever with all my heart
But to you don’t let there be no mistake about it
F.U you cocksucker F.U, you whore
I’ll live my life the opposite of what you are
Love will be my rock
The rock that I stand on

It’s all there. The exorcism of a childhood denied from one set of parents to the childhood obtained from another set of parents. I can’t help but make the connection to Queensryche and Chris DeGarmo’s Bridge, which served as his exorcism of being abandoned by his father.

Don’t try to reach out to me
Don’t try to call
The boy that you created
Is dead for all you f&@king know
You just pretend you’ve never heard or seen
The name Lawrence Mathew Cardine

Wow. The world knows him as Robert Conrad Flynn. However his birth certificate states Lawrence Matthew Cardine. I have seen Robb perform with Machine Head on three occasions in Australia, and he commands the stage. When he says the words, the circle pit gets into a frenzy. You would never pick up on his wounded past.

We are all damaged a little bit. The ones that make it through the heartache and the depression end up changing the world.

As I have said many times, you cannot copy the vocal style of Robb Flynn. You need to have lived his lifestyle to have his vocal style. To me it is the best voice in the metal genre. He can be melodic in a Rob Halford /Bruce Dickinson way, he can be aggressive in a James Hetfield way, he can be progressive in a Jonathan Davis/Maynard Keenan way, he can be hardcore in a Phil Anselmo way and he can be deathly in a Chuck Schuldiner way.

In a world where everyone believes they are a winner, a world-beater who feels entitled to success, you have Robb Flynn the anti-hero to the victorious life portrayed by the fakes. The maestro Flynn who has more questions than answers.

People like Robb Flynn and Corey Taylor have made it through and they are changing the world.

Descend The Shades Of Night released in 2003 on Through The Ashes of Empires

Lyrics are written by Robb Flynn and the music is written by Robb Flynn and Dave McClain. It’s my favourite song on the album.

What can I say, when I heard this song I was in a bad place. The acoustic intro is so sad and depressing. The reason why this song connected with me, is knowing that there are other people out there feeling the same way.

Sitting in the empty black
The last slivers of dusk have passed
Accept the dawn to ease the fear
One day I will not be here

They don’t teach you about death in school. They don’t tell that death can come at any time. You feel invincible when you are 18. As you get older you start to think about death a bit more.

The lead break from Phil Demmel and Robb Flynn for some reason reminds me of Tesla. I know, they are two separate bands from two totally different time periods and genre’s, however the whole passage and even coming into the harmony guitars, just reminds of The Great Radio Controversy from Tesla released in 1988.

Then the sing with me part is up lifting.

It is the humanity in the song, knowing that Robb Flynn has got more questions than answers. We can put on a happy face and we can get along with those at work but what we really want to do is let go, be ourselves and be accepted.

Pearls Before The Swine released in 2011 on Unto The Locust

It’s a Robb Flynn, Phil Demmel and Dave McClain composition.

It’s the familiarity of the Ride The Lightning intro. The drums and bass groove from McClain and Dice is identical to what Ulrich and Burton play in Ride The Lightning. It is that familiarity that hooks me in. I didn’t like this song when I first heard it because the other songs like Unto The Locust, Be Still and Know, This Is The End, Darkness Within and Who We Are really stood out. However, playing those stand out songs to death, I unearthed this little gem, sitting between Darkness Within and Who We Are.

This is what guitarist Phil Demmel told Sonic Excess magazine about the song;

“It was a song without lyrics really for a while, without a concept. We kind of came up with an idea to write about addicts and addiction, when talking to each other and watching Breaking Bad episodes to kind of catch up and start again to see it. (laughs) It’s not a song about hope. It’s just a song about being in the throes of addiction, in its claws, and a lot of my lyrics are in there. So, there’s a lot of descriptive thoughts of addiction. It’s not a song of hope for sure. It’s not ‘Stairway To Heaven.'”

Lie in this state of perdition
Never to awake

Perdition – A state of eternal punishment and damnation into which a sinful person passes after death. What a powerful line that sums up what addiction and depression is.

Make love to denial her sober embrace
Nails they’ve embedded never to release

If you don’t realise you have a problem, you can never treat it.

Count the 12 times you step equal 12 times you fail
No abstination relapse tip the scale
As you swallow the hook and you chew on the line
Choke on the sinker in this sea of lies

Man, what a verse. The 12 steps of rehab just didn’t work out and before you know it, the habit is back; hook, line and sinker.

The passage from 3.18 is superb. The music, the build and the melodic vocals. People have tried to imitate Robb Flynn in his vocal style, however as far as I am concerned, you need to have lived his life in order to sing like him. His vocal style is his lifestyle. I will replay this song a thousand times just to hear this section.

Broke vows and broken rosaries
Bind these rusted hopeless dreams
Broke vows and broken rosaries
Bind these rusted hands in prayer
Faith trust and love are mowed down lonely In these killing fields

What a vocal melody. It’s goose bumps all the way. The double kick from McClain keeps it rolling.

Then it’s all thrash from 4.36. I would have loved to be in the studio when they wrote this bit. It would have been high fives all around. The whole song is progressive. Not in the weird time changes progressive, just the fusion of so many different styles and melodies and riffs.

Machine Head hold their own against the Big 4. Hell, that concept should be expanded to include Machine Head. Better yet get rid of Anthrax and put Machine Head on the bill.

A Farewell To Arms released in 2007 on The Blackening

This is the album where Machine Head finally got their victory lap. The Blackening is such a strong album that other songs could be missed if you don’t dig deep into it. A Farewell To Arms is unbelievable. Great music and great vocal melodies. The lyrics are written by Robb Flynn, Adam Duce and Phil Demmel. The music is written by Robb Flynn and Phil Demmel.

Mutilated lives
Blackening as coffin line the sides
Filled with fathers
Who has won?
When only sons
Hold their grieving heads and mourn
A farewell to arms

The end product of war for the ones that do not return. It comes across in a powerful way. While the verses are great what truly makes the track is the chorus.

I’ll wave this flag of white
So the venged see the light
We’ll pay for closed eyes
With our genocide

Is venged even a word? Who cares right, as it fits the vocal melody to a tee? The chorus has a similar guitar melody like Halo underpinning the vocal melody.

Then the Iron Maiden-esque lead break wails from 7.10. The drumming and the backing tracks all have that Maiden Trooper Gallop. Then at 7.40 it is the Creeping Death “Die By My Hand” part from Metallica.

Somehow they bring it all back to an ending reminiscent of Master Of Puppets, again from Metallica. Just when I think it’s over, a few more bars of clean tone and the immortal words A FAREWELL TO ARMS.

Who has won when we’re all dead? This song also points the finger at the rich and the government officials that pushed the country into war. One of the verses deals with how the children of the fallen are left without fathers and how the children of the government officials will never know what it is like to fight a war.

Kick You When You’re Down released in 2001 on Supercharger

It’s a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition. The Supercharger album didn’t get as much attention from me as it should have when it first came out. As I got older, I went back and listened to it. Now I appreciate it more.

You have to trust in yourself
You must believe in yourself
You have to follow your heart
You overcome, improve, endure

It’s the anthem for the determined. As the other lyrics in the song state, sometimes you fight and you win, sometimes you fight and you lose, however it is the fighter in you that will never lose. In the end you move forward by overcoming obstacles, improving on what you did before and enduring. Remember, to be a winner, you need to outlast the competition.

Deafening Silence released in 2001 on Supercharger

This song is a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition.

One thing I really liked about this period of Machine Head (1999 to 2001) is that Robb Flynn was pushing himself lyrically and really went to town writing about his own personal issues. That is why the albums that came after had the perfect mix of personal reflections, political reflections and religious reflections.

You drink a thousand lies,
to freeze the past in time

Numbing the present with alcohol. I am sure every metal head has been in this situation. That is why we gravitate to this kind of music. We are the outcasts, the ones that society couldn’t pigeon hole. Note the reference to a song from Burn My Eyes.

See the pain in my eyes
see the scars deep inside
My God, I’m down in this hole again
With the laughter I smile
with the tears that I cry
Keep going down this road called life

The chorus above speaks volumes about society in general. My favourite lines are “With the laughter I smile, with the tears that I cry, keep doing down this road called life.” That is who we are in a nutshell. We just roll along. The ones that don’t, end up taking their lives.

Silver released in 1999 on The Burning Red

It’s got similar lyrics from A Nation On Fire. This song really reminds of Tool, especially that Cold breakdown. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Dave McClain, Ahrue Luster and Dave McClain.

Take my hand
Across this land
Escape this, all the hell inside

Creating that other shell of a person to take the pain while the real person is hidden somewhere in the recesses of the mind.

Create this man
To make my stand
And break this hardened shell in time

It’s like this, we put out a face of confidence to all who see us, however inside, we are filled with doubt. We are scared. We are questioning. And if we feel like everything is going great, the real person will break away the mask and step into the light.

I see a mirror to me
The lines along my face are drawn in
I believe reflections bleed
The sorrows of our souls

I remember reading an interview with Robb Flynn that he was bulimic at one point in his life, always forcing himself to chuck up so that he can look the part. It’s a powerful verse with great imagery. We have all stood in front of the mirror and we have all judged our appearances.

A Thousand Lies released in 1994 on Burn My Eyes

The verse riff is the same as Cowboys From Hell from Pantera. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

In poverty there is no democracy

Basically in poverty there is the motto that only the strong survive. That whole fairness and equality is rubbish. Even in poverty there is class warfare.

This urban life is so volatile
An inner city or a concrete hell

This is it, you either live, or you die or you end up in prison.

What is a man who don’t stay true to the game
Don’t care for no one, only cares for his greed
He’s playin’ God killin’ thousands of people ‘
Cause the power is the fix that he needs

When Robb is writing about themes that piss him off, he is always on game. He is basically saying, who can we trust in this world anymore, when all we get is lies.

A Nation On Fire released in 1994 on Burn My Eyes

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce. The intro clean tone riff is that good, that it was re-written for A Farewell To Arms and Unto The Locust.

A world that spends more to kill than to cure

Another brilliant line. What kind of a world do we live in? Our Governments give more money to the military then what they do for research on finding cures.

So take my hand across this land

There are the lines that re-appear in Silver. It’s almost like he is saying to an angel to take him away from this world.

You tell me peace, Well I hear gunshots all night
The scars I have, I’ve earned ’cause I’ve had to fight

As we get older and we accumulate knowledge, we find it hard to believe the B.S that our Politicians try to push. The themes that Robb explores on the first Machine Head album keep re-occurring time and time again on other albums.

How cool is the SLOW part at the end. The groove just gets slower until the song ends.

I’m Your God Now released in 1994 on Burn My Eyes.

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

The vocal melody at the start is that good, that Robb Flynn used it again for A Farewell To Arms. It’s a sad and sorrowful tale of addiction. The “her” in the song is the heroin. Drug addiction is covered a far bit in the songs of Machine Head.

So pain told you to take her
Well I learned to accept that feeling
‘Cause I found how to numb it
If only for just a short while
I’d get so high, I’d forget my own name
I scarred my fist, I scarred my brain
I think that I’m going insane
I think that I’m going insane

This song was brought back into my memory when I was listening to the Sixx AM album and the song, The Girl With The Golden Eyes. Nikki Sixx is another person that struggled to deal with the abandonment of his father.

So now I’m in your system
And I’m what helps you numb your pain
With time you will confide in me
So lonely my friend, I’ve made you lose control
You’ll use me more and more with time
Our friendship grows with each mainline
So glad that you could be so blind
So glad that you could be so blind

Again I am thinking of the Sixx AM song.

She speaks to me in Persian
Tells me that she loves me
The Girl With Golden Eyes

And though I hardly know her
I let her in my veins
And trust her with my life

I wish I never kissed her
Cause I just can’t resist her
The Girl With Golden Eyes

Every time she whispers
Take me in your arms
The way you did last night

Everything will be alright
Everything will be okay

People like Robb Flynn, Nikki Sixx and Corey Taylor have made it through and they are changing the world.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Rock N Roll Lessons from a Clothing Billionaire and a D.I.Y band like Digital Summer

Article on Zara Billionaire

All of our Rock N Roll heroes should read the above article. For those that don’t want to click on the link I will sum up the lessons that all rock n roll and heavy metal super stars or wannabe superstars can take from it.

First the backstory, Rosalia Mera is the co-founder of fashion giant Zara. At the time of her death at 69, she was estimated to be worth around US$6.1 billion thanks to her stake in the Zara chain. 

Focus On The Core

The article has the heading “Embrace what you know best.” Back in the 1960s, Mera and her former husband, Armancio Ortega, started a small clothing business producing lingerie and dressing gowns from their home. Mera focused on her core skill of being a seamstress.

Bands start getting traction by focusing on an audience that is similar to their core influences. This becomes the bands core audience. These are the people that will spread the word every chance they get. This is what bands should focus on. Songs that cross genres are songs that exceed the hopes and desires of the hard core audience.

Finding A Niche

By focusing on the core skill to create music which is a sum of their influences, in time this will lead to a niche. For the Zara founders, this didn’t happen overnight. It took about 15 years before it exploded.

The L.A Glam Scene was a sum of its influences. On one hand you had the American Classic Rock influences of Kiss, Journey, Styx, Aerosmith, REO Speedwagon, Boston, Alice Cooper and The New York Dolls. On the other hand you had the British influence in the form of Led Zeppelin, Deep Purple, Black Sabbath, Sweet, Mott The Hoople, David Bowie, Rolling Stones and Judas Priest. These two worlds collide, with the addition of The Sex Pistols punk attitude and the LA Glam Scene is born.

You need to be prepared to live in your niche until you get lucky. Lucky comes to those who keep at it. The more art you create the  more opportunity to succeed. It’s always something that you didn’t want to do that ends up breaking through. Nothing is a waste of time.

Everyone says Metallica’s breakthrough happened with the Black album. I say it happened with Metallica creating a video clip for the song One. Suddenly, you had them on MTV. This was something they didn’t want to participate in originally.

The reason why music exploded in the Seventies and the early Eighties is that record companies didn’t ask the band for a hit single. The bands got the money and the Record Labels hoped that the band delivered. That is why the gatekeeper model was born. The Record Labels needed to select people that they believed in. One thing is clear, the Record Labels steered clear of the creative process.

Get the name right

Zara was going to be called Zorba originally. Can you imagine that, a fashion label with a very masculine name. Can you imagine Queensryche as The Mob or Def Leppard spelt as Deaf Leopard?

What about Van Halen as Mammoth or Night Ranger as Stereo or just Ranger?

What about Bon Jovi as Johnny Electric or Aerosmith as The Hookers or Spike Jones or Led Zeppelin as The New Yardbirds or Lead Balloon?

If Dream Theater came out with the name Majesty on their first release, I would have been dismissive, as that name alone puts a preconceived notion of a Lord Of The Rings style band in the style of Blind Guardian or a Rainbow and Dragons band like Dio and to me, you can’t top Blind Guardian or Dio. However Dream Theater is perfect.

What about The Facebook vs. Facebook?

Getting the name right is crucial. Do your research? Get the spelling correct. Get it unique.

Lars Ulrich took the Metallica name from a friend of his who wanted to start up a metal fanzine. His friend provided Ulrich a list of names he was considering. Metallica is a combination of the words Metal and Britannica. The name stuck out so Ulrich recommended Metal Maniacs as the name of the fanzine and kept Metallica for himself. Motley Crue was going to be spelt to Motley Crew originally and then Motley Cru.

You need to be willing to adapt if the name is already taken. I am sure there are many of other bands out there that have had different names.

Art can last forever, so you need to have the name to last with it. To put it into prospective, does anybody remember who was the richest person in the Seventies. Of course not. Everybody with money has been forgotten after they die. However, ask anyone on the street if they remember John Lennon, The Beatles, Jimi Hendrix, Marc Bolan, The Who, Keith Moon, The Eagles and so on.

Does anyone remember Al Coury? He was a record executive back in the seventies. He recently passed away, almost unknown by the masses. If I ask the question if anyone remembers the soundtrack to “Saturday Night Fever” I am sure everyone will be saying YES. He was the person behind it, the mastermind. Those songs are forever, the artists are forever, however Al Coury is unknown.

In the current era, it will be the tech heads that will be remembered. They are the new artists like Steve Jobs with the iPod, iPhone, iMac and iPad.

Mixing friendship and business can be trouble.

The actual title was mixing love and business can be fraught. In the Zara example, Mera and Ortega created an empire, and had two kids during it. However by 1986, they separated. One stayed on in charge while the other became a board member.

In a band context, transpose the love part for friendships. All bands are a bunch of friends jamming with each other in the beginning. Then they start to get traction. Then they start to make money. Then they get outside influences. Then the arguments start. One person does more than the other, so why should the other person get the same amount of money and so forth. One person is the main songwriter however the other people in the band want to be credited as well.

Then there is still the mindset of the Seventies and Eighties were successful musicians are portrayed as rich, however that is so far from the truth. The musicians were in debt to their label, so they had to work and create to pay it all off, which meant getting even more into debt. So that leads to the current situation were musicians are not satisfied with their incomes. Everyone is always comparing themselves to others that are earning more.

Don’t Give Up Your Rights

Copyright was designed to protect the artist. However, as soon as the Recording Industry started to grow, business people came out from their corporate offices and stuck their claws into Copyright and now you have these same business people defending the copyright monopoly, while they are robbing artists and their fans dry. These same defenders of the copyright monopoly are laughing all the way to the bank while exploiting the system in a legal way.

Artists create not because they can make money off it as individuals, but because of who we are. We have been creative creatures from the start of civilisation. 

Be A Voice

The article had the title of “Use your power for good.” The Zara founder was a voice for topics close to her heart. In this case, it was questioning Government policies and trying to raise awareness on the loss of education services. Of course, the more money you have, the better the platform from which you can speak from. However, even a small artist can make a difference.

Piracy is a term that is screamed out by the rich corporations. However where is the voice of the artist on this subject.

The Live Business is overpriced and it needs a reset, however artists are blaming everyone else except themselves. The problem is, no wants to upset anyone.

The frequently heard notion that you don’t create culture if you’re not paid for it comes from those who exploit artists, and never from artists themselves. Artists need to speak up.

Enjoy what you have

Enjoy your life. Socialise, be seen. Life is too short, so enjoy your family. It’s not about the number of digits in the bank account.

Digital Summer to me is a band that enjoys what they have. They are professional musicians who also manage to maintain additional professional careers. Digital Summer is building a career without the support of a record label. When they began back in 2006 (before the explosion of social media), it was all about burning CD’s, passing them out and getting their name out. So when social media became the new marketing platform, the band took the same grassroots self-promotion into the digital realm. They know have established their name and they are still working hard to keep that name afloat.

http://hardrockdaddy.wordpress.com/2013/07/30/independent-artist-spotlight-digital-summer/

Read the above interview, it is essential reading for any DIY artist.

I really like the part when the band is talking about being on the road with signed bands. It was an eye opener to see bands with number 1 singles struggling financially. It squashed any perception they had of the rock star lifestyles and it made them realise that they can do all of that and still have the freedom and full control of the band.

The other part of interest is that the band is 100% fan funded. The professional careers the members have outside the band fund their home lives and the band career funds the band. Their latest album Breaking Point was funded via Kickstarter. They had a project goal of $25,000 and by the time the campaign was over, they had raised over $51,000. I have all of their albums, so you can say that I am a fan. The band is basically a machine running itself. Whatever money the band makes goes back into the band.

Another interesting part is the balance between their professional careers and touring. As the band answers, “it’s tough, but we make it work”. That is how it always has been for a musician. It’s a tough gig, how hard do you want to work at it.

One thing that I took out of the interview is the honesty of the band. This alone speaks of the integrity.

They formed a company called Victim Entertainment, that they use to publish anything that is Digital Summer. They have a business model that sets out what the individual roles are of each member. They even had feelers from other signed bands and Grammy winning artists asking if they could sign with Victim Entertainment. They answered NO, because it will take away from Digital Summer. Remember point one in this post, Focus on the CORE. I am sure other artists would have said YES, as the prospect of riches could be too much to ignore.

They have a substantial social media following. They even mentioned that the word of mouth from fans alone has brought them tons of new fans. Their social media presence brings in an income which they use to advertise and promote the band. That’s right kiddies, they are not spending their money on drugs, football team franchises or million dollar penthouses. They are spending it on the band.

Their focus was always the live show. That is why they have been on big tours. The final part of the interview is about what advice would Digital Summer give to other hard rock artists who want to remain independent. This is their answer;

Be ready to work your ass off!  The more you put in, the more you will get out. Never settle for promoting your shows on Facebook or text messages only. A lot of people don’t check that shit anyway (especially with Facebook constantly changing). Spend a little bit of cash, get some decent flyers printed, record a decent quality demo, and get your ass out there on the street and physically hand stuff out! You meet a lot of cool and interesting people doing this too.  Just remember, not everyone is going to like it, and some may put it down, but at least you’re getting your name out there one step at a time.

Know The Truth

Don’t get caught up in the saga of how artists will be paid. You are an artist so keep on creating. We live in a market economy. Everybody is responsible for finding a way to make money by providing value that somebody else wants to pay for.

Once artists start making some money from their art they will eventually become entrepreneurs. That means that you have to offer something which somebody else wants to buy. Writing a song and releasing it, doesn’t mean that people have to buy it to hear it.

Know the truth that business is business, and there is nothing that entitles an entrepreneur to sales. You need to work hard at it.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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