Tag Archives: Shinedown

A to Z of Making It, Influenced, Music, My Stories, Piracy

Metal and Rock Quotes That Will Change The Way Artists Think

There is a post over at Music Think Tank called “12 Powerful Quotes That Could Change The Way You’re Promoting Your Music” that was written Lukas Camenzind.

You can read the quotes in the link. All the quotes are great.

Here are 10 of my favorite quotes that have the potential to change the way artists think (with a rock and metal flavor):

#1

“Unless you find another way of making money besides controlling copying, you will not last in the digital age.” – Ram Samudrala (in an article on the first “MP3 Summit” that appeared in the July 18, 1998 issue of Billboard.)

This quote forms part of a speech that was directed at the Record Labels in 1998. 15 years ago. The labels ignored the advice and went to war in 1999 against Napster and innovation.

Do you think they won? If anything they failed the artists that they claim to serve.

#2

“Some people get into this business for the attention, they want the babes or the money or the Porsche, but when we first got together we didn’t know that this was going to become a business. We were just friends who wanted to jam.” – Chris DeGarmo (Queensryche founder, ex guitarist and main songwriter)

Be in it for the right reasons.

#3

“Our web site is extremely interactive right now. We worked very hard on it in order to make it very fan orientated. There is so much stuff that you can do on our web site. We want to talk to fans. We want video blogs. Sell streams on there. You can talk to us personally.” – Brent Smith (Vocalist, Shinedown)

Your fans are your everything. Treat them with the respect they deserve. They are the only ones you are accountable too. Not managers, agents, labels or the press.

#4

“We owe everything we have to those of you that follow us and give us your love and devotion.” – Brent Walsh (I The Mighty band)

This is from a newer band in the scene. They get it. Fans are the only people bands and artist have to answer.

#5

“When I started, I decided to devote my life to it and not get sidetracked by all the other bullshit life has to offer.” – Cliff Burton (RIP) Bassist

There is no plan B for musicians. There is no safety net. Are you ready to fly?

#6

“The hell with the rules. If it sounds right, then it is.” – Eddie Van Halen

Songs don’t have to be Verse – Pre – Chorus. You don’t need to have the same verse riff each time the verse is played. Let your ears guide you. Those bands that have had a long career broke the rules.

#7

“One must feel strongly to make others feel strongly”
Paganini

If you don’t believe in what you are doing, how will others believe in you.

#8

“We view making it like it’s a finish line. It’s not. You never know what it’s going to be. You never know if you need to keep climbing or it’s a sheer drop down the other side. Sometimes it’s a plateau. Few of us have the Ozzy, Clapton, Billy Joel, Elton John careers, that go on for a lifetime. Most of ’em are a few years and thank you, you’re done.” Dee Snider, Vocalist, Twisted Sister

Making it is the start of the chase. That is when you need to keep on climbing in order to stay at the top. Vito Bratta struggled with this. Dee Snider struggled with it.

#9

“A band is a dysfunctional family. A brotherhood, a family business, and a renaissance-era-court. You’re room-mates in studio-apartment-on-wheels for years-at-a-time, 24-hours-a-day. Plus you’re in the pressure cooker of the spotlight, every move analyzed, read into, or attacked. Everybody wants something from you, everybody wants to be your friend, everybody loves you, everybody can do so-much-better-for-you-than-the-people-you-have-now. Some people try and turn you against each other, and everyone wants to take credit for your success.” – Robb Flynn (Machine Head)

The music industry is tough. Are you ready for it? Your best friend in the band will become your enemy, especially if you are the main songwriter.

#10

“To this day I don’t have a guitar idol. I have people who are my favorites.”– Randy Rhoads (RIP) Guitarist

Be influenced. Progress is derivative.

Standard
A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth The Sequel – Music Is Melody and Improvisation Is A Genesis Of Composition

The website Classic Rock Revisited conducted an interview with Yngwie Malmsteen recently. The interview was aimed at promoting Malmsteen’s new biography. Malmsteen is one musician who is not afraid to share his opinions. His recent opinions on the state of the music industry has polarised the internet. The mere mention of the word “piracy, and music” a reaction is always forthcoming.

“When I started out, it was very much like the guy with the big cigar in a big office saying, “I’ll give you a record deal, boy.” You had tour support, tour buses, local A&R people, the whole nine yards. I did that, but it’s all gone now. It can be for better or worse, because if you don’t have name recognition now.”

This is what used to happen. Any musician that wanted to write songs and have those songs released to an audience, had to meet that “guy with the big cigar.” In no way did a recording contract guarantee an artist success. Yngwie Malmsteen seems to forget that between the period of 1983 to 1988, he released an album each year in order to get name recognition. The reason why he got name recognition is because he had the songs and two great vocalists in Jeff Scott Soto and Joe Lynn Turner. In the end, as good as Malmsteen is on the guitar, if the song sucked and if the vocals sucked, he would have remained in the underground.

“If you want to start out now, how the f!&k do you do it?”

The same way you always have done it. Create great songs. In the end, it is the songs that will sell you. Regardless of how good you play your instrument, if the songs are not making a connection with people, then nothing will happen. The only difference is that bands these days, don’t need to play 2000 shows to get traction.

Look at bands like Heartist and Digital Summer. Heartist is signed to Roadrunner and Digital Summer is all DIY. Both bands have decent traction. Heartist built their following online. Digital Summer did it in a hybrid way. Starting out before the MySpace craze, they did it with feet on the ground, handing out flyers and playing shows. When technology started playing a part in promoting and marketing a band, these new opportunities got filtered in to their workload.

“Back in the day, DEF LEPPARD said if they could get a few singles on MTV, they’d be able to make it, and they did. That happened with a lot of bands who did that back then. Now we have YouTube, but there are billions of videos and musicians on there and if nobody knows your name, nobody’s going to look you up. It’s a little bit weird, but in that sense, the music industry situation is really bad for whoever wants to start out now.”

FACT – MTV used Heavy Metal music as a means to get traction. Look at the clips produced by hard rock / metal bands. Twisted Sister, had “We’re Not Gonna Take It” and “I Wanna Rock”. Motley Crue had “Smokin In The Boys Room”. Van Halen had “Hot For Teacher.” All of those clips were game changers in the video format. As soon as MTV got traction, they booted metal music and put it back to a monthly/weekly segment that would become Headbangers Ball.

FACT – Music is getting released on a grand scale today. With so much new music out there fighting for listeners attention, artists need to give fans a reason to listen to their music. By saying that they put their heart and soul into it, just doesn’t cut in this day and age. You need to have great songs.

Look at the band Periphery. The band got traction via message boards. Has piracy stopped the band? I saw them live in Australia this year at the Annandale Hotel in Sydney.

Look at the band Shinedown. They came out in 2005, when piracy was rampant. Has piracy stopped the band from becoming a giant in the hard rock scene? They have two albums that have sold over a million units and two albums that have sold over 500,000 units. Singles on the other had have moved in the multi-millions.

Look at the band Digital Summer. They came out in 2005, when piracy was rampant. Has piracy stopped the band from touring and releasing new music? They are all DIY and have total control over their affairs. Even bands that had major deals have asked the band to represent them.

Look at the band One Less Reason. Another DIY band. One of their albums has gone GOLD. Has piracy stopped the band from touring and releasing new music?

Look at the band Protest The Hero. While they were signed to a label, they were told that never made any money. Finally they broke free from the label and started an Indiegogo campaign, raising over $300K (with the goal being $120K). Has piracy stopped the band from touring and releasing new music?

“The good part is that there is no longer this slavery to a certain format going on, where in the ’80s, if you didn’t follow format, they wouldn’t give you the time of day. You had to conform to get a shot at a record deal. That’s gone now, and it’s bizarre.”

I love Malmsteen however he is a confused albeit funny individual. He is putting a lot of information out there without any thought. If anyone was treated like dirt by record labels, it was Yngwie Malmsteen. Elektra chased him, signed him to a large deal and then dropped him cold after one album. During the Nineties, no label in the U.S would touch him. If it wasn’t for the Japanese market, Yngwie would be broke and destitute and without a career in 2013.

As much as Malmsteen is seen as a musical dictator, he knows it deep down, that if he didn’t conform and write more accessible songs, then his career would have been over. That is the power that the labels held over the artists.

Classic Rock Revisited: The Internet changed a lot for the industry; piracy has certainly had a hand in changing the game. Do you think that piracy can be beneficial to some of those bands starting out? How has it affected you?

Yngwie: How could it possibly be positive? If you go into a store and you see a car that you like, you can’t just drive off with it. The cost and the blood and sweat and tears that go into making music is the same thing, it’s not free. Try telling the engineer and the producer that they have to work for free. It’s utterly bizarre. It’s like just going into a store and taking things off the shelves. It’s stealing. The reason there are no bands coming out now is that the money that was once there is not there anymore. So what happened was, in essence, by pirating music, you kill the music industry. The music industry died because of the piracy, and now all the fans will have no new music. Isn’t that wonderful? It’s a direct consequence of that.

Again, Malmsteen is confusing the recording industry with the music industry. The recording industry is not dying. It has changed. The labels made the most money from selling the LP and then the CD. So when fans could pick and choose what tracks they wanted to buy, the biggest cash cow for the labels became obsolete. Licensed streaming is gaining traction. Unlicensed streaming on YouTube is bigger than ever. If the recording industry listened to advice back in 1998, maybe it would still be as powerful as it was back then. However, they ignored the advice.

The whole stealing analogy has been shot down a billion times. Maybe Scott Ian, Duff McKagan and Yngwie Malmsteen should form a band called “Steeler.” Oh wait, Malmsteen was already in a band called Steeler.

It’s simply economics. Digitised music equals less CD’s. The MP3 made music easy to share and distribute just by the click of a mouse button. Chart success and sales of actual music is not as relevant today as it was back in the Eighties and Nineties. What is relevant today is what music of the band are fans listening too.

Look at the band Shinedown. Call Me is their most streamed track, however they do not play the song live.

Finally, the best part of the interview, the quotes.

“Improvisation is a genesis of composition”
Malmsteen

“Music is melody and melody is music”
Mozart

“One must feel strongly to make others feel strongly”
Paganini

“When you’re a writer, you write the whole book, when you’re a painter like De Vinci you don’t say to someone, hey come over here and help me with my painting. There are a few reasons why I work this way. First of all, I’m so full of creativity that I don’t need any other input. The other is that I feel so strongly about my work, it’s like a burning passion to create something that is uniquely me.”
Malmsteen on song writing.

“Back in the day the record label was putting up all this money and you had to record whether you were inspired or not. I like to capture the moment.”
Malmsteen on recording now.

“ I don’t live in the past. The best show I’ve ever done is the one I’m going to do next. The best album will be the next one I do. I don’t look back, I look forward. It’s dangerous too, because if an album does well you might get stuck in that one sound for the next couple albums instead of having this evolution of your sound. I like to have the classical stuff on my records, and some blues. An album to me is supposed to be a snapshot of who you are at that time.”
Malmsteen on progress

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

Standard
A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Call Me – Shinedown

This song is a hit, however it was never released as an “official” single. How can that be? The fans have spoken. “Call Me” has racked up 12.83 million streams on Spotify and 11.2 million plays on YouTube. These are the numbers that matter. It is the most played/streamed song from Shinedown.

In a recent interview with the website “artistdirect”, Brent Smith, the vocalist from Shinedown was asked the question if they had played “Through The Ghost” live yet.

“We have not. We’ve actually been asked if we’re going to do that. “Call Me” also gets asked for quite a bit. It wasn’t a single, but it is asked for. There might be a possibility of adding a few songs.”

I can understand the reasons why the band is not playing the song, as it is deemed a ballad and probably not suited for the high energy show that Shinedown puts on, plus they already play a ballad in “Second Chance”. However based on the numbers above, it is a fan favourite.

When I first heard “Call Me”, I immediately thought of Tracy Chapman. The vocal style and the phrasing was the trigger. It is written by Brent Smith and Tony Battaglia.

Tony Battaglia is an interesting choice. He is a frequent colloborator with Shinedown and has also co-written songs for Puddle of Mudd and Submersed (a very underrated band that is sadly no more. Eye Empire has the vocalist and Creed has the original guitarist as its backing guitarist). He also played guitar and composed songs with the Backstreet Boys and NSYNC. He was the vocalist in a band called BlackJack that goes back to 1978.

Having the additional song writer can be a double edged sword. The song could be clichéd or it could sound forced or it could lack personality. In this case, it works well. The song is perfect with as a piano/orchestra style song, as the vocal melody is so strong, it doesn’t need anything else.

Wrap me in a bolt of lightning
Send me on my way still smiling
Maybe that’s the way I should go,
Straight into the mouth of the unknown

If you have been addicted to something in your life, you would understand the bolt of lightning reference. You are charged up, electrified.

I left the spare key on the table
Never really thought I’d be able to say
I merely visit on the weekends
I lost my whole life and a dear friend

Coming into this album, Shinedown took 18 months to get it right. Brent Smith wanted “The Sound Of Madness” to be the record that would define him. You know the saying, that an artist gets their whole life to do their first record and then they are given about three months to do their second one.

That is what happened to Shinedown. The first album, “Leave a Whisper” took a lifetime and it achieved platinum status. The follow up “Us and Them” had all the writing, recording and everything else done in six months and it achieved gold status. While all of this “success” is happening, the main creative force behind Shinedown is getting burned. Two band members would leave before “The Sound Of Madness” was even started.

That is what you hear on the album and in the strained voice of Brent Smith. His experiences. This is what Rock Music got right once upon a time. It was about music that defined culture. Then came the dollar signs and that is where Rock Music has remained. Shinedown’s “The Sound of Madness” is a monster of an album on the same playing field as Motley Crue’s “Dr Feelgood” and Bon Jovi’s “Slippery When Wet”.

I’ve said it so many times
I would change my ways
No, nevermind
God knows I’ve tried

When Brent Smith decided he wanted no time limit for this album, he wasn’t looking for anything connected with money. He was looking for that raw and honest connection. The music became the vehicle for it. That is why songs like “If You Only Knew”, “Second Chance” and “Call Me” resonate with people. We have lived it and we have experienced something similar.

Call me a sinner, call me a saint
Tell me it’s over I’ll still love you the same
Call me your favorite, call me the worst
Tell me it’s over I don’t want you to hurt
It’s all that I can say. So, I’ll be on my way

Great music will last forever. Five years since “The Sound of Madness” was released, “Call Me” is still being played/streamed/viewed. “Call Me” wasn’t the hit song from the album, however it is the song from the album that will not be an obscure footnote in history.

I finally put it all together,
But nothing really lasts forever
I had to make a choice that was not mine,
I had to say goodbye for the last time

When you are at rock bottom, you find something to get you through. As much as people talk about support from family and friends, in the end if you don’t want to fix yourself, no one else can make you. Music is always there for you. There is a reason why Motley Crue didn’t give us “Dr Feelgood” as a debut album.

I kept my whole life in a suitcase,
Never really stayed in one place
Maybe that’s the way it should be,
You know I live my life like a gypsy

Are we settled in life? Are we happy with what we have in life? We always want something else, that when we are asked what we want, we answer back that we don’t know, but we know that we want something else.

Brent Smith broke down a lot of walls on “The Sound Of Madness.” It’s personal and as a fan it is an emotional roller coaster ride. It’s evolution through experiences.

Standard
A to Z of Making It, Music

Social Media is Not Just About The Broadcast – What Dream Theater can be doing better compared to other bands?

Dream Theater is all about the advertisement/broadcast. Look at their Facebook account and it is all about the sell. This is expected as they have a new product and they are trying to push it. However, have they spent any time reading, listening or understanding what their fans are saying? The fans are the best advocates and for some reason bands are not realising it.

Compare what Dream Theater is doing to what Robb Flynn is doing for Machine Head with The General Journals: Diary Of A Frontman… And Other Ramblings. He is engaging with his fan base through personal stories. Of course they still have the sell aspect going on for their Mayhem shows and no one is expecting the artist to stop the sell. The difference is those personal touches and stories.

Compare what Dream Theater is doing to what Randy Blythe from Lamb Of God is doing on Instagram. He takes unbelievable photos and the stories he shares with those photos via Instagram is all about engagement with people. There is no sell here. It is authentic and heartfelt. This is pure gold.

Compare to what Dream Theater is doing to what Trivium is doing on Facebook. Both bands have the same label and both have albums coming out within a month apart. Trivium had the official download of the song Brave This Storm (it was just one post and the post was called Transmission #2) and then it has all been fan and band pictures posted from various shows. Dream Theater have plugged the new song post after post after post. We get it, you have a new song.

Also when Dream Theater had the corporate deal with USA Today to stream the song, a lot of their fans from other parts of the world couldn’t listen to it. Of course that problem was fixed within a couple of days and then Dream Theater started re-posting links for the song.

I recently posted that the years of when artists took a year to make an album and went on a two to three year victory lap are over. The artists that still take a year to make an album in this current climate are doing themselves a great disservice as they will have an album that is basically dead on arrival. The faithful will buy the album and then the victory lap is over.

It looks like the bigger the network around a band, the less they focus on fan engagement. Bands or artists cannot expect to use their social media accounts only when it suits them, just because they have a product to push or a song to push and expect that the fans will remain engaged.

A perfect example is Metallica, Black Sabbath, Iron Maiden or Bon Jovi. Dream Theater is trying to play in this field, however they don’t have the runs on the board to play against Metallica or Bon Jovi.

Bands with better runs on the board than Dream Theater like Five Finger Death Punch, Shinedown, Halestorm, Lamb Of God, Sixx A.M, Kid Rock and Stone Sour are still looking at ways to engage with their audience on different levels. Don’t focus on how many followers or likes you have. It’s all about connections and trying to make those connections bring value to the relationship.

Bands like Metallica and Bon Jovi use PR agencies to run their social media accounts. Of course the whole business model of the PR company is the less is more model and to have total control over the message. This is in contrast with the social principles of giving out as much information and seeing what connects and what misses.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

Standard
A to Z of Making It, Music, My Stories

The old rock star is dead. Its time to create a new rock star that is a product of the times

Influences/Inspiration

Nobody exists in a vacuum. Inspiration comes from what you read, watch and experience.  Inspiration is the merging of these experiences and influences into something new. When Metallica came on the scene they were inspired and influenced by the New Wave of British Heavy Metal. They were influenced by Punk. They were inspired and influenced by Classic Rock. They were excited and this made them nervous. Nerves made them play faster.

When Black Sabbath came on the scene they were originally influenced by the Blues. Just another blues band among the many blues bands doing the rounds at that time. Then they applied their gloomy industrial upbringing and the rest is history.

Experience

Inspiration doesn’t take place in a vacuum. All day long you are experiencing.

Could Nikki Sixx have written Kick Start My Heart if he didn’t experience death and life? Could James Hetfield have written The Unforgiven if he was brought up in a wealthy household that didn’t have Christian Science beliefs? Could Richie Sambora and Jon Bon Jovi have written Wanted Dead Or Alive if they never toured? Could Dee Snider have written We’re Not Gonna Take It, if he was rich?

If you think you can write a hit song with no prior experience, you’re dreaming.  Our whole life is information. Be ready to reference it.  Trust your first initial feeling.

Sign Of The Times

Don’t get caught up in doing things in the old way. Today’s medium is the Internet. No one wants to hear new music from their favourite artist every two years. We surf the net each day, looking for new music and information.  If there is a demand for your music, you should create and distribute constantly.

The days when we used to have very little music are over. The days of saving up to buy an album and the playing the same album over and over again are also gone.  Now, we’ve got the history of recorded music at our fingertips. YouTube has everything that you want, Spotify has almost everything that you could want and if all of that fails cyber lockers and The Pirate Bay fill the void.

Product Of The Times

The old rock star is dead. Its time to create a new rock star that is a product of the times. Keep innovating.  Embrace the new reality that is being born. Stop playing by the rules of the Classic Rock artists.

Look at the band Heartist. When they formed, they decided that they would not play by the old rules of playing as many gigs as possible just to get noticed.  They decided to not play by the old rules of guaranteeing promoters 50 presales for each gig (which more or less meant, the band either had to beg people to come to their show that didn’t want to be there or they basically paid to play).  They decided to write songs.  They decided to keep on writing. They started posting demos on YouTube. They started building a buzz. The songs had quality. People started to spread them, share them, talk about them. They played ONE gig and got signed by Roadrunner and management.

What Does Music and Success Mean These Days?

Music is for the fans. Music is for the people. Music is not for a record executive to make billions so that they can compete with the Forbes 100 Rich List.  If you want to be in the music business, you need to focus on what music means. Be inspired! Create!  You have to practice, be original and wait for your moment, when you have to deliver.

Def Leppard’s Hysteria was out for over a year before it exploded on the back of the Love Bites single. A sleeper hit that no one saw coming. If the song is really damn good it will get people’s attention.

If you want success, you need to get people’s attention. If you want success you need to work hard and don’t plan for it. If you want success, practice and be ready to turn that inspiration into a product.  If you want success, you need to know that you have no control over what spreads and what doesn’t. Don’t judge the success of your project straight away. Success is always ten steps behind. It takes a while for it to happen.  Don’t just the success of your project in dollar terms. Success is about laying a solid foundation and building on it.

Your music has to be accessible. It needs to make an instant impact. Fans do not have the time to spend on letting an album sink into our brain like the old ways. These days there are so many options and people don’t endure that which is not pleasing to them, They move on. Repetition is not an artist’s friend in the current times. The life span of a song is different these days.

Most of the time you get one shot for each new fan. It is that one time when people will hear what you have created. One time where you need to satisfy them, so that they can respond and share.

Today, you need to have that one unbelievable cut, that makes the people need to hear it over and over again. That one cut that makes the people want to go and find out more about you.

Whether it be Twisted Sister’s “We’re Not Gonna Take It”, Dio’s “Holy Diver”, Ozzy Osbourne “Crazy Train”, Kiss “Lick It Up”, Shinedown’s “Second Chance” or Metallica’s’ “One”. It works in every genre of music.

Connections

Artists can go straight to their audience, there are no restrictions. Artists by now should know that their career depends on building a loyal relationship with as many fans as possible. In order to build relationships, you need to get people’s attention. You need to find a way to be heard over all the noise.

Standing Out – Visuals and Music

You want to be remembered. You want to be talked about. How can you achieve that? Society is a visual culture. That is why we watch TV shows, movies, take pictures and film ourselves.

Why do you think, when you see a preview for a new movie coming out, the studio marketeers have music with it? Why do you think TV shows and movies have soundtracks? They are re-enforcing the visuals with music, as people take more notice when that happens. If people notice they will talk about.

Putting your music with visuals is a big step forward to getting people’s attention. How many times have you walked out of a movie, thinking, what a tough score. I just watched World War Z and I loved the track that Muse did for it.  Man Of Steel had an unbelievable score by Hans Zimmer, that captured the emotion in each scene. It was also inspiring and uplifting. I still remember the preview to the Captain America movie, where they had the music (46&2) from Tool playing and that was almost three years ago.

Standing Out – Opinions

No artist can please everyone. So don’t try. All artists stand for something. If you write a song that is anti-(insert topic here), you will alienate some, and connect more with others. When people get fired up (via positive or negative feelings) they pay attention.

Standing Out – Different = Success

If you look at all of your heroes, they are there for a reason. They are different. When they came on the scene, they were different. Twisted Sister was different to all the other bands in the Eighties in how they dressed and looked. Their style was a combination of AC/DC style rock, mixed with Judas Priest metal, with a dose of punk chucked in. Metallica was different to all the metal and rock bands when they came onto the scene. Motley Crue was different to all the new wave music that was popular at the time. Nirvana, Pearl Jam and Soundgarden were all different to the Eighties Glam Rock movement. Black Sabbath was different to all the hippie folk music at the time.

Different also includes doing cover versions of popular songs. Take jazz songs and turn them into rock songs. Take pop songs and make them into rock songs.  The original artist’s fans will be curious to hear these versions.  Led Zeppelin did a lot of covers, Metallica the same. Van Halen had cover songs on their first five albums. Motley Crue did Smokin In The Boys Room and Helter Skelter.

What Does It Mean to be an Artist Today?

You don’t want to be an artist that becomes who others want them to be. You don’t want to be an artist that whores themselves out to make money. You don’t want to be an artist that does what they have to do to keep the status quo.

It’s okay to not be liked by everybody.

Real artists don’t believe in conforming. Real artists stay true to who they are. Real artists play to their fans and allow the fans to talk about them. Do not change for all the new people that could tag along to your success train, that’s death. You need to keep playing to the hard core fan base. A great artist is someone who leads us into the unknown who we can’t help but follow.

Dream Theater is one artist that comes to mind, that did it their way or the hard way. Signed as a progressive band, they released When Dream and Day Unite, which the label ignored and then went on a long search for a vocalist. When Pull Me Under got traction on MTV and Radio, the band was then a commercial prospect for the label. So the label now wants more crossover songs, and this lead to the issues with the label around the Falling Into Infinity project. After that the band stayed true to who they are and they have grown with each album and are more successful now than ever.

Standard
A to Z of Making It, Music

Who Cares About Sales?

It’s not just about the sales anymore.

Who cares if an album had a good opening week in sales. What matters these days is how long will the music remain in the public eye. Will people stream it, YouTube it, share it. That is the new model.

NOTE: Sales figures are U.S figures.

Megadeth’s Super Collider moved 30,000 copies in its first week. Big deal. It will not last more than 8 weeks in the public eye. The fans need to spread it and talk about it. In this case they won’t be. It’s a forgettable album.

Alice In Chains, The Devil Put Dinosaurs Here has sold 80,000 after two weeks and 30 Seconds To Mars, Love, Lust, Faith and Dreams has sold close to
70,000 after 3 weeks.

Will they have the same staying power as Halestorm’s The Strange Case Of…which is 60 weeks old and sold over 236,000 units or Shinedown’s Amaryllis which is 64 weeks old and it has sold over 410,000 units.

I believe they will.

Volbeat’s Outlaw Gentlemen & Shady Ladies has moved 90,000 after 8 weeks and Killswitch Engage, Disarm The Descent has moved over 90,000 after 10 weeks.

Will they reach the 500,000 mark of Kid Rock’s Rebel Soul after 30 weeks or Five Finger Death Punch, American Capitalist, which has moved over 500,000 in 87 weeks.

The Revolver Gods Most Hated, Black Veil Brides, Wretched and Divine: The Story of the Wild Ones has moved over 110,000 in 23 weeks. On the other hand, In This Moment, Blood is 44 weeks old and moved over 163,000 units.

Standard
Music

Prime Circle

Prime Circle has my attention.  Last week, I didn’t know who this band was.  Then I heard the 2012 album, Evidence.  Now I need to write about them.

This is what happens if you write an album that has substance and quality, so that when a listener hears it for the first time, you seize that moment and get their attention.

This is what bands like Prime Circle, Vaudeville, Burnside and The Night Flight Orchestra have done.  They have written quality albums.  Quality will always rise above the noise.  For some it might take longer than others.

So who is Prime Circle.  They are South African.  Formed in 2000, they have a style that merges Alter Bridge, Three Doors Down, Breaking Benjamin and Shinedown. It’s just good rock music.  Evidence is their fifth album.  It took them that long to get my attention.  13 years.

“Without the fans, we would be nothing. And I don’t ever want to do anything else. Creating music for a living is a privilege, and we never forget that.”

That is a quote from their bio. All musicians that create music with the expectation that they will earn millions, will never make it.  Those musicians that create music, because they just want to create music, will end up rising to the top.

It’s very important that artists’ realise, that very few people get to make a living as a professional musician.  That is the reality of the musical market, however in order to create quality music, you need to be in it for the long haul.  Experience breeds greatness.

“Time Kills Us All”

Standard
Classic Songs to Be Discovered, Music

Brent Smith (Shinedown) – What Do You Mean I Don’t Write Good Lyrics

Another week, another “What Do You Mean I Dont Write Good Lyrics” post.

This week, Brent Smith from Shinedown is under the microscope. For the first two records Leave A Whisper (2003) and Us and Them (2005) he was addicted to cocaine, OxyContin and alcohol. By the time The Sound of Madness (2008) came out, he was drinking a lot of alcohol. For some reason he reminds me of Nikki Sixx.

Burning Bright from Leave A Whisper (2003)

There’s nothing ever wrong but nothing’s ever right
Such a cruel contradiction

Such a cruel contradiction it is. We tell everyone that everything is okay, however it never is. It could be debt problems, work problems, gambling problems or something else.

Adrenaline from Amaryllis (2012)

Which way is up, when your high is low?
It’s time to find it are you ready to go?

How do we know how to go up when we have been down the whole time. When the time comes to go higher, are we ready to go? Do we want to go higher?

Cry For Help from The Sounds Of Madness (2008)

‘Cause when you lie like the devil himself
No angels gonna hear your Cry for help!

I have been friends with quite a few people like that. All they do is lie. With each lie, they dig their hole deeper. Then one day no one is going to give a shit about them anymore. The song Enemies from Amaryllis (2012) also has a similar lyrical theme. “You started something that you just couldn’t stop, You turned the ones that you love into the angriest mob, And their one last wish is that you pay for it, And there’s no way you’re getting out of this.”

Bully from Amaryllis (2012)

Seems I’ve crossed the line again
For being nothing more than who I am

This is how the metal / rock community was treated in the Eighties. Employers bullied us, teachers bullied, the police bullied us.

Atmosphere from Us and Them (2005)

Once I met a leader
Born from genocide
Once I knew a preacher
To his faith, he said goodbye

The lyrics are great in this song. It’s just about how messed up our world has become. A leader born from genocide, what a brilliant line. It brings up so many different meanings.

Second Chance from The Sound of Madness (2008)

Sometimes goodbye is a second chance

I have always seen goodbye as one door closing and a million other doors opening.

Sound of Madness from The Sound of Madness (2008)

Somehow I’m still here, to explain,
That the darkest hour never comes in the night

The darkest hour comes when you least expect it and it is never at night.

Call Me from The Sound of Madness (2008)

I kept my whole life in suitcase,
Never really stayed in one place
Maybe that’s the way it should be,
You know I live my life like a gypsy

When I first heard this song, I immediately thought of Tracy Chapman, as the vocal delivery is very similar. Are we ever settled in life? We always want something more, something different, something else.

Heroes from Us and Them (2005)

All my heroes have now become ghosts
Sold their sorrow to the ones who paid the most

We all die in the end. What legacy will we leave behind?

My Name (Wearing Me Out) from Amaryllis (2012)

My name is revenge and I’m here to save my name

Enough said.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Music

The Evolution of Burnside

I’m listening to an album from a band called Burnside. The album is called Evolution and it was released in December, 2012. I really like it and I recommend it.

I need to know more. So I go straight to Google. I type in Burnside.

I get all these results about Uniting Care, the city of Burnside, the Burnside Public School and all these other results that do not deal with music. Not a good start.

So I change the search words to “Burnside Band” and the website, http://www.burnsideband.com is the first one that comes up. That is better. However I would have expected the Facebook and Twitter accounts to come up as well.

So I change the search words to be, “Burnside Band Facebook” and it comes up, however it is not the first one. Anyway, I go onto the Facebook page, and I see that they have an album launch happening soon. I am confused. The album came out in December 2012. An album launch six months later is a bit weird. 

This is why the idea of the album fails in this day and age, especially if you are a band starting off. Evolution is a great album, one of the best I have heard in the last few years, and it is in my top 10 of releases for 2012. So how does a band, that recorded a great album get it out to the people, without disappearing.

The answer is the fans. The fans need to be sharing the songs on their Facebook accounts, on their twitter accounts or blogs. Once upon a time there was an old way. Bands and new music where broken by radio and the press. Theses outlets are obsolete today. The fans are the new way. They are the new press. They are the new radio.

Burnside have over 7000 likes on Facebook. It’s time to mobilise these fans. The fans need to share. The band needs to record themselves playing some of the songs acoustically and put them on YouTube and then get fans to share those YouTube clips. It’s not about the sales anymore, it’s about remaining relevant and in the public eye. That is the battle.

Burnside are from an area called Penrith, Australia, which is about 70 minutes away from where I live. This is typical of Australia, where talented bands fail to escape the local area. I only live 90 minutes away and I have never heard of them. They formed in 2009, however the members Grant O’Hara (Vocals, Guitar, Bass), Sheldon Wharton (Vocals, Guitar, Bass) and David Rice (Guitar, Bass) have been in other bands prior.

Their bio has them comparing themselves to Birds of Tokyo. Why? They are way better than Birds of Tokyo. Silverchair is also mentioned. Evolution is an album that Silverchair wished they could make. Foo Fighters is another reference. Foo Fighters are renowned for releasing albums with four to five great songs and the remainder is seen as pure filler. Evolution is an album that has no filler.

Be sure to check out Remember When.  If you like Everything from Lifehouse, you would like this song.

The combination of The Battle moving into With A Gun is brilliant.  The strings over the distorted guitars sounds grand.

Lost The Will is modern rock in the vein of Shinedown.

Will I Find You There reminds me of The Calling.  The Last Time is the best song that Daughtry hasn’t written.

What You’ve Become merges brilliant piano playing with distorted guitars.  Its melodic and haunting at the same time.

Through My Veins, has that AC/DC, Long Way To The Top vibe.

Standard