Category Archives: A to Z of Making It

A to Z of Making It, Derivative Works, Influenced, Music, My Stories

Karnivool – Progress is Derivative and what Does Different Mean These Days?

I follow Tesseract on Spotify and I was going through a playlist that Tesseract put up. When I heard the new album Altered State, I immediately made a comparison to an Australian band called Karnivool. So I am going through the songs on the playlist and I come across Karnivool. They are on the list. It is a form of validation, that my senses are correct. It makes you feel good that you are in tune with the artists that you like. So I go onto YouTube and do a search on Karnivool and I find two new songs posted,  “We Are” and “The Refusal” from the album called “Asymmetry” that is due out on 19 July.  14 songs in total.

The songs are different.  Different in the way that the two new songs are not in the same theme as the preceding album.

How?

In the same way that Sound Awake is different to Themata, if these two songs set the general theme for Asymmetry then I would say all three albums have their own individual unique theme while still holding on to some bits of the bands character, which is pretty good coming from the one band.  They are still playing to their core audience and improving, growing and experimenting. That is all we can ask for in the artists that we like.

Definitely interested in hearing more of the new album now. I remember first listening to Sound Awake and I was like these guys have changed, but the more I paid attention to it the more I thought it wasn’t in a bad way, just unique, I think I’ll be having the same feeling when listening to this album, and I reckon for a band to do that is pretty cool.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity

Get Down With The Trivium – Progress Is Derivative

Trivium has been doing the usual PR interviews about the new album that is scheduled to come out in August (no date has been set as yet). So from the interviews I have read, these six words have been mentioned constantly, “Bigger Melodies, Bigger Hooks, Bigger Riffs.” How would you interpret that?

My thoughts are that this is their attempt at a commercialized product.

Oooo Ah A A A Get down with the Trivium…

Hey there all will you listen to me, we are trivium but it is disturbed we want to be
Hey there all will you listen to me, we have the bigger riffs and melodies, just wait and see
Hey there all will you just listen to it, we are sure that you will like it
Hey there all will you just listen to it, we spent thousands on it so you need to like it.

I am sure you get the hint of the vocal melody line for the above.

So will the new Trivium album sound like Disturbed. I think not. Why? It is this comment from bassist Paolo Gregoletto in an interview on the Roadrunner website;

…. “now we’ve really learned what works within our band and it’s really about improving those things, bettering them each time we go into it. I think once you find what your identity is, you just want to keep improving and building upon that, and adding new elements in but also retaining what makes your band unique among the thousands and thousands of bands that are out there.”

Sound familiar. Heard the above before.

The guys from Five Finger Death Punch are also pushing the same line. Bands have finally realised that they need to play to their core. It is the core that will sustain them and it will be the core that will abandon them. While Jon Bon Jovi is trying to get all the 15 year old One Direction fans to like Bon Jovi with the Because We Can release, it is refreshing to see bands staying true to who they are and building on it.

When Def Leppard released Slang in 1996, it was an attempt to sound grungy and alternative. It was an attempt to play to a new audience that never liked them to begin with, and never would. By doing that they abandoned their core and they still haven’t recovered from that debacle. Def Leppard stated that they wanted to get away from the way they did the albums coming into Slang. This was just a too far departure sound wise. The songs are there and Def Leppard have mentioned that they are planning on re-issuing Slang with a new mix and so forth, so maybe some of those songs that had potential will stand up and be counted as Def Leppard classics.

When Megadeth released Risk, I was curious as to what audience they were trying to win over? It definitely wasn’t the core audience. When Metallica went alternative in the Nineties, the core was still loyal enough to stick with him. They laid down five ground breaking albums before that, we could forgive them for a decade of slip ups.

If there is one band that has stayed loyal to their audience, it is AC/DC. Iron Maiden is a close second. By doing that, look at the careers they have had so far.

Progress is made by improving on what came before. It is the same in music. If you want a career, if you want to make progress, you need to improve on what came before. Progress is derivative.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Five Finger Death Punch Encompass Their Past and Improve On It

When Zoltan Bathory was putting together a new band in 2004, his vision was to bring metal back to the masses. The first foundation was established with  2007′s ‘The Way of the Fist’. 2009’s War Is The Answer and 2011’s American Capitalist both added to the foundation. The house that Death Punch built is still going full steam ahead with two new albums about to hit the streets in the next seven months.

Chris Kael the bassist of Five Finger Death Punch said the following on the new album in a recent interview;

“It’s basically all the things that Death Punch have learned over the last three albums, we put into this new album, so it’s basically the best of Death Punch all in one brand new release. The melodies are strong, Ivan’s still pissed as hell, the musicianship is at its best and we are really proud of it! “

Ivan Moody the vocalist had the following to say on the new album;

“This is everything Death Punch has ever done and it pushes the bar up. That’s the great part about doing two CDs—we got to experiment this time. We didn’t want to change our style—the machine isn’t broken. So instead, what we did is encompass what we’ve done already and advance on it.”

So what do the above statements say in relation to Five Finger Death Punch. Inspiration doesn’t take place in a vacuum. All day long you are experiencing. All year long you are experiencing. If people think you can write quality songs with no prior experience, they are delusional.  Our whole life is a database of information. Be ready to index it and then reference it. Use it to create something better. Learn from it and create something better.

Five Finger Death Punch are merging all of their experiences and influences into a new double album.  They have their signature voice and they are not changing it for anybody and they are still playing to their fans. In the end it is the fans that matter. They are the ones that give the band the chance to create and release albums. Not the record labels or the money that they throw at the band. The fans are king here and FFDP are playing to their core. As I have said many times before, don’t spread your wings too far. Focus on your core audience as that is your foundation.

Just listen to Lift Me Up. If you are a music fan, you will hear the vocal melody inspiration from the song The Ultimate Sin by Ozzy Osbourne, released in 1986. Ivan Moody experienced that song, he heard it, he allowed it to take him somewhere and he stored it. Fast forward 26 years and Ivan Moody is referencing it, twisting it and making it his own.

Some people will call this plagiarism, I call it being influenced. Allow yourself to be influenced.

I am pretty sure in fifty years’ time some publishing company that will end up owning the Ozzy Osbourne catalogue will end up suing the publishing company that owns the Five Finger Death Punch catalogue for plagiarism, much the same way the Men At Work songwriters were sued for a flute solo that they didn’t even write that referenced a long forgotten children’s classic.

This is real. This is happening in the Entertainment business. People are trolling for lawsuits. Companies have been formed for this purpose. While everyone tries to get legislation passed to protect the entertainment business models from 1980, they should be focusing on these trolling organisations that are stifling innovation and progress with B.S cases.

The point in all of this. Experiences are everything in music. It is the difference between making a connection with a fan or not making a connection. Sometimes that experience can be the influence of another song. It is okay to allow it. That is how music has evolved throughout the ages.

Five Finger Death Punch have paid their dues, they have lived and experienced life, they have been patient, they have mined their lives for content and they didn’t quit.

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A to Z of Making It, Influenced, Music, My Stories

The Song Needs To Be A Song First – Words of Wisdom from Zoltan Bathory

“Every one of us can play. We are technical players. When it comes to songs, there’s a difference between just shredding and showing of or writing songs. That’s a different talent. First and foremost, the song has to be a song then you start to think about yeah, let’s add a guitar solo.”

(Zoltan Bathory from Five Finger Death Punch in a recent interview with Loudwire.)

I remember towards the end of the Eighties, hard rock and glam rock bands are getting signed up left, right and centre by all the record labels. The greedy labels over saturated the market with diluted quality. They got talented musicians and sold them the dream of fame and fortune. Once they had their signature on paper, they told them to go and write songs like Cherry Pie.

Have you read or heard what Jani Lane (RIP) said about Cherry Pie. He wishes he never wrote the song. The album was done, it was going to be called Uncle Tom’s Cabin. The label wanted a hit song or they wouldn’t release the album. Jani had two options, tell the label to go F themselves and by doing that he knew that his songs will never be heard or he could comply with their request, write them a sugar pop song and get the album out.  We all know how the story goes?

Writing songs and playing technical are two different things and it’s good to see Zoltan make that distinction.

Would people still be interested in Dream Theater if they just played technical passages, without having a real song as the springboard. Pull Me Under is the song that you can say broke Dream Theater to the masses. It is the most simplest Dream Theater song to learn and play, however it was written by musicians who have great technical ability. The second track, Another Day is another Dream Theater  song that is simple to play and again it is from the same well. Of course Images and Words has Learning To Live, Metropolis, Take The Time and Under A Glass Moon and the reason why those songs have become cult songs in the progressive genre, is because they are songs first and technical masterpieces second.  The bottom line is, you need a great foundation.

When Ozzy relaunched his career with the Blizzard Of Ozz band (that then became the Ozzy band when the record was released), it was on the back of great songs and great technical guitar playing from Randy Rhoads. A simple catchy AC/DC style song like Flying High Again, had a dazzling tapped lead break. The Crazy Train solo is one of those songs within a song guitar leads, however who would have cared if it was there, if the song it was on is terrible.

The bottom line for both Dream Theater and Ozzy Osbourne is; if you take away the progressive instrumental breaks and guitar leads from the songs that we love, you still have a great song and that is the essence to everything.

When the Whitesnake album exploded in 1987, it was on the back of great songs and great guitar playing from John Sykes. Listen to his lead break on Crying In The Rain. John Kalodner, the A&R rep that signed Whitesnake to Geffen, knew that was a great song. It just need to be re-done in a way that it could get massive exposure. The song was a song already as it already did the rounds on the Saints and Sinners album from 1982 and by adding the one minute plus tour de force lead break by Sykes to it, it made the song even more dazzling and a product of the times. However, as I mentioned above, if you take away the lead break, you still have a great song.

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A to Z of Making It, Influenced, Music, My Stories

The Signature Voice Manifesto

SIGNATURE VOICE

Zoltan Bathory said  “Every vocalist has a signature” when he was asked what it was like to work with Rob Halford on Lift Me Up.  For some reason that statement just stuck in my head and it got me thinking. I came to the conclusion that the so-called “SIGNATURE” is the difference between bands that stand out above the noise of the internet and the bands that don’t. The signature statement isn’t just relevant to vocalists either. All the band members need to have a signature sound.

Why did Korn rise above all the other bands from their scene in 1993 to get a record deal? They had the signature vocalist in Jonathan Davis. Love him or hate him, one thing is undeniable, he is original. Munky and Head delivered a signature guitar sound, based on down tuned seven string grooves and effects. The bass and the drums delivered their own signature groove’s fusing, hip hop, R&B, funk and metal.

Why did Pantera rise to a metal god status? Dimebag and Vinnie are in their element. They are locked in so tight, it became the Pantera signature groove.  Suddenly all the other bands out there started to have the drums and the guitar lock in like Pantera. The other element is Phil Anselmo. As a Dimebag fan, I still blame Anselmo for Dimebag’s death. If Pantera remained together, Dimebag wouldn’t be playing a venue with crap security. However, one thing is also undeniable in this. When Phil changed his vocal style from Rob Halford metal god, to a combination of Rob Halford metal god meets hard-core god,  another signature sound was born. Suddenly, a host of bands sprang forth.

Why did Machine Head have a rebirth in 2003 and since then they have continued to go from strength to strength? Machine Head came out at a time (1994) when Groove Metal had already done its victory lap (as the labels had already over saturated the market with crap bands). Burn My Eyes, stood out because it still contained that Eighties thrash metal vibe, merged with groove metal, so they went on a two year victory lap for it.

By the time, The More Things Change came out in 1997, the musical scene changed again as it was starting to move to a more Industrial metal sound. The More Things Change is a continuation of what they did with Burn My Eyes, however the climate was different, so the album suffered in promotion from the label, who was chasing the big dollars by signing industrial bands.

By the time The Burning Red came out in 1999, the scene changed again as it was moving to Nu Metal. Then Supercharger comes out in 2001 and it comes out at the time when Nu Metal is finishing its victory lap and Metalcore is on the rise. The Trade Towers fall, their clips get pulled from music shows, because they have falling buildings and their label drops them.

They are on their own, left to their own vices and their own influences. So what do they do? They start writing, free from the pressures and influence of the label machine. In doing so, they created the Machine Head signature sound (that merges their thrash roots, with their hard rock roots, with their power metal influences, with their groove metal influences, with their nu-metal influences ) and Robb Flynn creates his signature vocal style that a thousand other bands try to imitate. He is older, he is angrier and he is more melodic. If you want to have Robb Flynn’s vocal style, you need to have lived his lifestyle. You can’t have the same impact, if you come from Orange County and had parents rolling in the green.

Why did Disturbed rise above all the other bands that came out in 1999? The music is nothing original, and you can say it is a clone of the nu metal movement. What set Disturbed apart is the unique signature vocal sound of David Draiman. He is that unique and special, no one is even bothering to clone him or copy him. There is a band from Sweden called, Days Of Jupiter that comes very close to filling the void that Disturbed has left behind when they went on their self-imposed hiatus.

Why did Metallica become the premier thrash band, and not Slayer, Anthrax or Exodus or Megadeth? In my opinion I believe that Slayer and Megadeth are up there as well, however if you look all over the internet, it is Metallica that has the pull and the numbers. Two reasons – James Hetfield and the Compositions. James delivered that signature bark and it wasn’t just a bark like all the other bands and the NWOBM bands, it had a melodic sense to it. Second, it was the compositions. As much as people like the fast 4 minute songs, it is the longer compositions that set Metallica streets ahead of the others. Then when all the other thrash bands started to go into the longer form, Metallica changed the rules again with the Black album.

So if you want to be an artist, you need to have a signature sound and to get that signature sound, you need to mine your life experiences and influences.

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A to Z of Making It, Music, My Stories

The old rock star is dead. Its time to create a new rock star that is a product of the times

Influences/Inspiration

Nobody exists in a vacuum. Inspiration comes from what you read, watch and experience.  Inspiration is the merging of these experiences and influences into something new. When Metallica came on the scene they were inspired and influenced by the New Wave of British Heavy Metal. They were influenced by Punk. They were inspired and influenced by Classic Rock. They were excited and this made them nervous. Nerves made them play faster.

When Black Sabbath came on the scene they were originally influenced by the Blues. Just another blues band among the many blues bands doing the rounds at that time. Then they applied their gloomy industrial upbringing and the rest is history.

Experience

Inspiration doesn’t take place in a vacuum. All day long you are experiencing.

Could Nikki Sixx have written Kick Start My Heart if he didn’t experience death and life? Could James Hetfield have written The Unforgiven if he was brought up in a wealthy household that didn’t have Christian Science beliefs? Could Richie Sambora and Jon Bon Jovi have written Wanted Dead Or Alive if they never toured? Could Dee Snider have written We’re Not Gonna Take It, if he was rich?

If you think you can write a hit song with no prior experience, you’re dreaming.  Our whole life is information. Be ready to reference it.  Trust your first initial feeling.

Sign Of The Times

Don’t get caught up in doing things in the old way. Today’s medium is the Internet. No one wants to hear new music from their favourite artist every two years. We surf the net each day, looking for new music and information.  If there is a demand for your music, you should create and distribute constantly.

The days when we used to have very little music are over. The days of saving up to buy an album and the playing the same album over and over again are also gone.  Now, we’ve got the history of recorded music at our fingertips. YouTube has everything that you want, Spotify has almost everything that you could want and if all of that fails cyber lockers and The Pirate Bay fill the void.

Product Of The Times

The old rock star is dead. Its time to create a new rock star that is a product of the times. Keep innovating.  Embrace the new reality that is being born. Stop playing by the rules of the Classic Rock artists.

Look at the band Heartist. When they formed, they decided that they would not play by the old rules of playing as many gigs as possible just to get noticed.  They decided to not play by the old rules of guaranteeing promoters 50 presales for each gig (which more or less meant, the band either had to beg people to come to their show that didn’t want to be there or they basically paid to play).  They decided to write songs.  They decided to keep on writing. They started posting demos on YouTube. They started building a buzz. The songs had quality. People started to spread them, share them, talk about them. They played ONE gig and got signed by Roadrunner and management.

What Does Music and Success Mean These Days?

Music is for the fans. Music is for the people. Music is not for a record executive to make billions so that they can compete with the Forbes 100 Rich List.  If you want to be in the music business, you need to focus on what music means. Be inspired! Create!  You have to practice, be original and wait for your moment, when you have to deliver.

Def Leppard’s Hysteria was out for over a year before it exploded on the back of the Love Bites single. A sleeper hit that no one saw coming. If the song is really damn good it will get people’s attention.

If you want success, you need to get people’s attention. If you want success you need to work hard and don’t plan for it. If you want success, practice and be ready to turn that inspiration into a product.  If you want success, you need to know that you have no control over what spreads and what doesn’t. Don’t judge the success of your project straight away. Success is always ten steps behind. It takes a while for it to happen.  Don’t just the success of your project in dollar terms. Success is about laying a solid foundation and building on it.

Your music has to be accessible. It needs to make an instant impact. Fans do not have the time to spend on letting an album sink into our brain like the old ways. These days there are so many options and people don’t endure that which is not pleasing to them, They move on. Repetition is not an artist’s friend in the current times. The life span of a song is different these days.

Most of the time you get one shot for each new fan. It is that one time when people will hear what you have created. One time where you need to satisfy them, so that they can respond and share.

Today, you need to have that one unbelievable cut, that makes the people need to hear it over and over again. That one cut that makes the people want to go and find out more about you.

Whether it be Twisted Sister’s “We’re Not Gonna Take It”, Dio’s “Holy Diver”, Ozzy Osbourne “Crazy Train”, Kiss “Lick It Up”, Shinedown’s “Second Chance” or Metallica’s’ “One”. It works in every genre of music.

Connections

Artists can go straight to their audience, there are no restrictions. Artists by now should know that their career depends on building a loyal relationship with as many fans as possible. In order to build relationships, you need to get people’s attention. You need to find a way to be heard over all the noise.

Standing Out – Visuals and Music

You want to be remembered. You want to be talked about. How can you achieve that? Society is a visual culture. That is why we watch TV shows, movies, take pictures and film ourselves.

Why do you think, when you see a preview for a new movie coming out, the studio marketeers have music with it? Why do you think TV shows and movies have soundtracks? They are re-enforcing the visuals with music, as people take more notice when that happens. If people notice they will talk about.

Putting your music with visuals is a big step forward to getting people’s attention. How many times have you walked out of a movie, thinking, what a tough score. I just watched World War Z and I loved the track that Muse did for it.  Man Of Steel had an unbelievable score by Hans Zimmer, that captured the emotion in each scene. It was also inspiring and uplifting. I still remember the preview to the Captain America movie, where they had the music (46&2) from Tool playing and that was almost three years ago.

Standing Out – Opinions

No artist can please everyone. So don’t try. All artists stand for something. If you write a song that is anti-(insert topic here), you will alienate some, and connect more with others. When people get fired up (via positive or negative feelings) they pay attention.

Standing Out – Different = Success

If you look at all of your heroes, they are there for a reason. They are different. When they came on the scene, they were different. Twisted Sister was different to all the other bands in the Eighties in how they dressed and looked. Their style was a combination of AC/DC style rock, mixed with Judas Priest metal, with a dose of punk chucked in. Metallica was different to all the metal and rock bands when they came onto the scene. Motley Crue was different to all the new wave music that was popular at the time. Nirvana, Pearl Jam and Soundgarden were all different to the Eighties Glam Rock movement. Black Sabbath was different to all the hippie folk music at the time.

Different also includes doing cover versions of popular songs. Take jazz songs and turn them into rock songs. Take pop songs and make them into rock songs.  The original artist’s fans will be curious to hear these versions.  Led Zeppelin did a lot of covers, Metallica the same. Van Halen had cover songs on their first five albums. Motley Crue did Smokin In The Boys Room and Helter Skelter.

What Does It Mean to be an Artist Today?

You don’t want to be an artist that becomes who others want them to be. You don’t want to be an artist that whores themselves out to make money. You don’t want to be an artist that does what they have to do to keep the status quo.

It’s okay to not be liked by everybody.

Real artists don’t believe in conforming. Real artists stay true to who they are. Real artists play to their fans and allow the fans to talk about them. Do not change for all the new people that could tag along to your success train, that’s death. You need to keep playing to the hard core fan base. A great artist is someone who leads us into the unknown who we can’t help but follow.

Dream Theater is one artist that comes to mind, that did it their way or the hard way. Signed as a progressive band, they released When Dream and Day Unite, which the label ignored and then went on a long search for a vocalist. When Pull Me Under got traction on MTV and Radio, the band was then a commercial prospect for the label. So the label now wants more crossover songs, and this lead to the issues with the label around the Falling Into Infinity project. After that the band stayed true to who they are and they have grown with each album and are more successful now than ever.

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A to Z of Making It, Classic Songs to Be Discovered, Music

Heartist

I am listening to an EP called Nothing You Didn’t Deserve from the band Heartist. They are signed to Roadrunner. The band members in Heartist all came from older bands and older projects that did the standard grind of playing as many shows as they can. This is how the music business was run once upon a time. It doesn’t work in the current times however people still try and run it this way.

So what do the members of Heartist do? They leave those bands and get together to form Heartist.

They knew how the game is played and decided to not participate this time around. So they wrote as much music as they could before releasing any of it to the public. They sat on their EP for over a year and a half, making sure it got into the right hands at the right time. From being in various projects, they made a lot of friends through shows and networking. They put up demos on YouTube and sent them to various connections that they had been acquainted with.

They developed a strategy. They took as much time as they could to build up a buzz before they played any shows. If they just recorded their songs and released them on line, with no real demand or market to satisfy, it would have been a great waste of time. However, they waited, kept on creating that buzz and in the end the stars aligned and they got lucky.

They played their first show and Roadrunner was there, along with a few other labels. Management was also in attendance. They played one show and then Roadrunner signed them.

Is it a good thing that they are on a major metal label like Roadrunner? In my opinion, no, however it was a goal for the band to be signed by a label. You can say that being on Roadrunner has given them a chance to play with Killswitch Engage and go on tour. Could they have done that themselves? Maybe, however we will never know.

Vocalist Bryce Beckley sounds like Spencer Sotelo from Periphery. Another comparison I can make is to Chris Clancy from Mutiny Within, an ex – Roadrunner signed band. Guitarists Jonathan Gaytan and Tim Koch remind me of Adam Dutkiewicz and Joel Stroetzel from Killswitch Engage. Rounding out the band is Evan Ranallo on bass and Matt Marquez on drums.

For a first off release that is also self-produced, this band has potential plus. It’s heavy and progressive with good melodies/riffs and a certain range of diversity within the songs as well. However they need that one great song to hook me in and I haven’t heard it yet. This is a good thing, as they have done enough to keep me interested, wanting to hear more.

Disconnected is the opening track and it comes very close to making that connection. In an interview, on the http://highwiredaze.com/wordpress/heartist website, Matt Marquez the drummer describe the meaning of Disconnected in the following way;

“This song is about the spirit of a dead man still being stuck here and not being able to move on to the afterlife until he finds out why his life took an unexpected turn for death. He can see and hear people and try to make his presence known, but ultimately he is on his own in finding answers that could bring him closure to finally move on to the afterlife.”

Heart Of Gold also comes close to greatness. Back in the Eighties, metal bands or rock bands always had that one song on the album that was sort of called the CROSSOVER song. One that is rock or metal enough to please the rock fans, and one that could satisfy the large pop audience. This is that type of song for Heartist. It is meant for the charts and it is a good song that deserves to be on the charts. It has more integrity than what the other songs are on there. It has that Linkin Park feel and they recently released a YouTube clip, handmade using over 3000 printed images and stop motion photography.

Tangled is another song that comes close to greatness. As with Disconnected, I am hearing a Periphery connection, especially in the vocal melodies.

Rhinestone has a Dream Theater style intro that hooks me in, however it goes downhill from there and The Answer has an awesome 30 Seconds To Mars style intro, however the Chorus doesn’t take it to the next level.

Where Did We Go Wrong has an unbelievable pre chorus and chorus. The song is about losing a relationship. The kind of relationship where one party is putting all of their effort into making a relationship work and it’s just not working, while the other person is giving up and no one really understands why it is all over when it is over.

Nothing You Didn’t Deserve needed more work to it in my mind. It starts off heavy and melodic and it has some decent sections. The lyrical theme on the other hand is world class. It deals with psychosis. The male character has split personalities that are battling each other. The screaming parts are the darkness and the melodic singing is the light. It is a different twist to the clichéd heartbreak song. He gets cheated on and like all metal songs, it ends in death, so that nobody else can have his love.

Heartist are a product of their time.

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A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy

Metal Music and Piracy

Dave Mustaine from Megadeth was asked the question “What do you think about the state of the music industry right now with all of the changes that have been made?” when he appeared on That Metal Show (S12:Ep5)

“This generation has grown up to believe that music should be free. We focus on the live shows now. People are very song-focused now.”

While I disagree with David’s assessment that this generation has grown up to believe that music should be free, I do agree with his other comment that people are song focused and that the bands focus should always be on the live show.

This generation is a product of their times. The medium of the times is the Internet. This generation has grown up with the internet. This generation has grown up on quality. Dave Mustaine in the same interview was asked to rate his top 5 Megadeth albums. Guess which albums made his top 5.

1. Countdown To Extinction
2. Rust In Peace
3. Peace Sells
4. Killing Is My Business
5. So Far, So Good, So What

This is Dave Mustaine saying that his best work is in the first five Megadeth albums.

Scott Rockenfield (from Queensryche) was also asked the same question.

“Records are different these days, they are good calling cards for us to continue our legacy. Bands can’t earn a lot of money in record sales anymore. We started out as a live band. A lot of new bands don’t have that.”

No one wants to wait two years for a 14 song record with three or four good songs. We want more songs on a regular basis and we want quality.
The internet allows the bands to do this as the distribution costs are zero.

Record song, upload and share.

If the song is great, the fans will market it for free. That is the way the game is played today. Instead you still have artists thinking that they should record many songs, hype up their release, spend money on a scorched earth marketing policy and then release the product so that people can buy it. It’s all wrong.

As an artist you want your creations to live forever. For that to happen, people need to share the songs, talk about them, do derivative versions and make a connection.

This brings me to artists who just have it all wrong, when it comes to their views on the current state of the music business.

Scott Ian said that people should lose their connection because they share his recorded music. I listened to Worship Music on YouTube. I didn’t download it and I didn’t pay a cent for it. You can say that I unofficially streamed it, since YouTube is the first streaming platform that the entertainment business tried to shut down unsuccessfully.

As far as I’m concerned I went onto a legal site and listened to the music. So based on Ian’s interpretation of the law, the internet connection of the people that went on to YouTube to listen to the album has to be suspended (as we stole it) along with the Anthrax fan who put it up.

The Recording Business is just an arm of the Music Business, that is trying in vain to hold on to its old business models. No one wakes up in the morning, thinking they need to buy a CD. We wake up in the morning, thinking we need to hear this song.

Doc Coyle from God Forbid summed it up in a post on the Metal Sucks website;

“We seem to think people want CDs or books or DVDs as individual items to own and keep, but the truth is, what we really want is the content contained on these capsules of information. The CD, DVD and book are just messengers for the experience contained therein.”

I am going through an issue of Hot Metal from May 1993. As soon as I open the magazine, there is a two page advertisement for the release of Anthrax – Sound of White Noise. One page has the album cover art and the second page has the heading, RESERVE YOUR COPY OF ANTHRAX’S NEW ALBUM “SOUND OF WHITE NOISE” AT THE FOLLOWING IDN STORES.

Back then we needed to buy CD’s so that we could hear the music. If they said we needed to buy a stereo that plays unlimited music, we would have.

Speaking of buying:
Black Sabbath had week three sales of 25,300 and week four sales of 16,942. (U.S. sales)

It is doing the same decline as other rock/metal artists like Skillet.

Metal bands need to take a leaf from the Imagine Dragons playbook. This band has entered the Top 10 again with sales of 33,223 for its Night Visions album.

Think about that. Imagine Dragons has been selling for 44 weeks. It has sold more in its 44th week than a Black Sabbath album in its 4th week. The last couple of weeks has seen a resurgence for the band. Why? The band is touring.

People are talking about the shows and they are buying the music. Some people might see it as strange that people went to a rock show without owning a physical copy of the music.

These are the times we live in. These are the times that artists need to live in.

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A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner – 4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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