Category Archives: A to Z of Making It

A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Victory Records Saga

It’s been almost three weeks since Spotify pulled Victory Records catalogue of songs in a dispute over $23,000 in royalty payments to Another Victory, the Publishing Arm of Victory Records.

The Victory Records founder has stated in an email that somehow “found its way to the press” that if Victory’s catalogue of songs is not placed back on Spotify soon, with their histories and stream counts as they were, he would be forced to lay off staff and drop artists.

You see, it’s no longer about sales, but streams.

Did you see how Metallica, once anti-digital are on iTunes and Spotify? Did you see how Pink Floyd and Led Zeppelin also caved? It’s just a matter of time before the Beatles are there as well as the imitators of Beatles music are raking in due to holdout.

All the action is in streaming and that is where the artists need to be. The music business has undergone a revolution where a “hit song” is something people listen to forever and ever, not something which they buy once.

Forget about how the media trumpets Adele’s “25” as a music industry (it should be recording industry instead of music industry) saviour.

Adele’s figures of 1.1 million first week sales for her new single are impressive and news worthy. There is a limited supply of Adele music and she has a universal “mainstream” appeal (by the way all of the Eighties Hard Rock bands had this mainstream appeal with the backing of a cultural juggernaut in MTV). This in turn makes demand for her music very high.

As appealing as the first week numbers are, they are just numbers. A lot of the times the real hits are “slow burners”.

To use books as an example, Dan Brown’s “Angels and Demons” his second book, sold only 98 copies in its first week. It wasn’t until his fourth book “The DaVinci Code” which sold hundreds of millions that “Angels and Demons” got a second wind to the tune of about 40 million copies.

Five Finger Death Punch’s debut album only moved a couple of hundred copies when it came out. Within a few years it was certified “Gold” and it is still selling, almost 8 years later.

Def Leppard’s “Hysteria” was out for 12 months before it got a second wind on the backs of “Love Bites” and “Pour Some Sugar On Me”.

However, the tides of change set forth by the customer show that streaming is the way forward. Labels like Victory Records collect between 25 and 50 percent of their digital income from streaming services.

This whole saga highlights so many wrongs with the music business;

  • Lack of transparency
  • Bad data collection
  • The length of copyright terms means that heirs of the artists (kids, grandkids, step kids, business partners, lawyers, accountants, etc.) are “songwriters” of the song and they should be paid.
  • Who actually should be paid?
  • Missing money (about 25%) to songwriters due to all of the above not being met.
  • Artists selling away their copyrights to the labels for an instant pay-day (advance) and then the record label keeps all monies earned as “recoup costs” (charged expenses like recording costs, marketing budgets, advances) that the artist needs to pay back.
  • Who is the rights holder? The artist or the record label and/or publisher? Because it is the rights holder who is receiving the 70%. If a writer or artist isn’t seeing the money, the answer to their question can probably be found within their label or publisher contract.

But when artists are in control of their own copyrights with a lot fewer people in between, guess what happens. They actually make money if their music is listened too.

One song can earn a decent amount to the songwriter if there are fewer hands in the cookie jar. In the link, the take away line is that 10,929,203 streams on Spotify has resulted in royalty payments of $56,329.35 to the rights holder, which in this case is the artist and songwriter. If one song has been streamed that many times, by default, other songs from the artist will be streamed and the article talks about another song earning $37,000 from 11 million streams.

The consumers have made their choice that streaming has a future.

It’s time for artists to wake up and be smart about their choices when it comes to signing away their most valuable asset, their “COPYRIGHT”.

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A to Z of Making It, Music, My Stories, Piracy

Rich And Famous

“Don’t expect to be rich and famous in this day and age, that is a very narcissistic attitude. You get into it because you love artistic expression, actually making music.”
Phil Collen in 2015

It’s a bit misleading when artists that have made money from the music business, state “don’t expect to be rich in this day and age”.

Artists never expected to get rich from creating. The classic rockers from the Sixties, Seventies and Eighties had no idea there was that much money in music. No one thought being a rock musician was a role they could keep till death.

The stardom always came after, but when MTV put the rock stars into our lounge rooms, a hive mindset was created who wanted to be rich and famous without being musicians first. You know the kind of musician I am talking about, the one who practiced alone instead of Facebooking how great their practice is and how a possible song might come out of it. You know, the type of musician who is oftentimes ignored. Sometimes for their entire career.

“Rock ‘n’ roll should never have any limitations. That’s why Elvis took the guitar and not only did he play it, but he swayed his hips with it and he sang cool songs and he did choreography. When you start holding yourself back, then you lose the meaning of rock ‘n’ roll.”
Bret Michaels in 1987

Let me tell you a story about Vincent Van Gogh.

He never sold a painting in his life even though he had family members as art dealers.

He died broke.

100 years after his death, one of his paintings sold for over $100 million.

Did Van Gogh create art expecting to be rich and famous ?

There is a lot of discussion about the state of music today.

  • There are people who are asking where are the Lennon/McCartney’s, the Todd Rundgren’s, the Paul Simon’s, the Tyler/Perry’s, etc. of today.
  • Then there are people who believe that music is in a good place today and because there is so much music out there, it is ignored.
  • Then there are people who believe that artists these days write songs with an ulterior motive, replacing the art of music with the art of a product/service.
  • There are people who believe that there is still good quality music out there but it’s all underground and on the fringes.
  • There are people who reckon that the major labels ruined it all, by chasing what will make them the most money today, instead of years down the track.
  • Finally, there are people born way after the 60’s and 70’s finished who listen solely to artists from that era because they don’t see anything worthwhile/creative these days.

You see, in 2015 fans of music have a problem. Depending on your point of view it could be a good problem or a bad problem. As Steve Albini stated in a recent lecture;

“Now there is so much music it’s hard to be noticed. But that means there’s so much music available because it’s so easy for music to become available. If your music is not special, it’s no longer possible for hype and promotion to do all of the work. There are always going be a few mainstream pop stars, but that is no longer the main focus of music scene. The main focus is going to be people finding music on their own and discovering stuff that they like specifically for themselves.”

There is no doubt we live in a pop-dominated world so who can we can trust to give us the truth when it comes to metal and hard rock music news.

  • If you go to Loudwire or Ultimate Classic Rock or Diffuser, you will see that it is paid advertising from the bands PR companies.
  • Go to Blabbermouth and what you get is a carbon copy of a post that happened somewhere else on the internet. Why give the view to Blabbermouth?
  • Metal Injection and Metal Insider are two cool sites, but they also border on promoting one style of music over another because it suits their ideal.

The speed of change is increasing and the ones that are most adaptable will survive. And that means in the way the artists connect with the fans or market their music.

“They called it ‘nu metal’ is because it damn well was. When we came out of Hollywood, the ‘hair metal’ bands totally killed the scene. The Roxy, the Whisky… nobody was drawing anybody. And here comes COAL CHAMBER, here comes the DEFTONES, selling out shows. The Roxy, the Whisky… Here you’ve got this new scene — ‘nu metal,’ cause it was heavy. But I think the term ‘nu metal ‘is almost, like, pretty badass. Because you’re doing something new within a genre that existed forever and is heavy as hell, but it sounds newer and [with] newer influences.”
Dez Fafara – Coal Chamber

No one saw it coming. Great art comes from a hard life.

Like the British Invasion between ‘66 and ‘72. Like the NWOBHM and Punk movements between ’78 and ’81. Like the Sunset Strip from ’81 to ’87. Like Seattle in ’91.

And the story is still the same.

No one started to create for riches and fame in this “day and age” or in old “day and age”.

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A to Z of Making It, Copyright, Music, My Stories

Money In Music

“I’m not lying when I say I’ve got £100 in my bank account right now. In the six years I’ve been doing this, I’m not anywhere near the wage that I used to be on when I was a copper.”
Dan Tompkins – TesseracT’s old vocalist who has become the new vocalist again.

You see, being a Police Officer is a job on a salary. It is a community need to have Police Officers. They are there to keep public order and to enforce the rules. Now, being a singer in a progressive rock band means that you are one of many in a crowded marketplace. There is no salary and no guaranteed income. Everyone needs to make a living, however you need to be in the industry for the music first. Money comes a distant second.

Simply economics 101 dictates, when there is unlimited supply of a similar product, demand is low. When supply is limited, demand is high. At this point in time, there is a lot of new music coming out everyday.

So what are the fans going to latch onto?

We don’t know, there is just too much noise, so we wait. Meanwhile that act is percolating, spreading slowly from city to city, country to country. But that takes time. In some cases, a lot of time.

So, it’s time to bust a myth.

Being in a band is a financial struggle.

Being in a band with a label behind you is also a financial struggle, unless you are in the one percent of acts that cross over. The label will give you an advance that they will need to recoup from sales, touring, etc. However if you are in a band and you have an audience that cares, you can monetize that audience so that life is not a financial struggle.

In today’s market, the audience needs to go and find you. The hype and marketing of the past doesn’t work anymore.

TesseracT is a good band who are good musicians and songwriters. However, the big money-oriented labels find these kinds of acts no longer acceptable, unless they start making millions on an indie label.

It’s just a shame that so many fall by the wayside because there’s just too much saturation. It’s always been that way. There’s plenty of good music, it’s just in different places than the equivalent of what being on the radio used to be.

Being an artist means that you have to work for free and if you have worked for free and have built up an audience, then it’s up to you to monetize them. Normally, the record label would enter at this point in time. However, the myth of the label as the hero is greatly exaggerated. I remember the transitional period in the early 80s after MTV broke and made everyone a star and music become a sales driven vehicle.

Look at Protest The Hero. They had a label deal. They sold decently. They had decent film clips. They toured a lot. Then the sales dried up. By the end of it, they had no label and no money. They could have packed it in and done something different.

So what did they do?

They went to their fans to see if anyone cared. They set a target of $125K. They got a lot of hate in the process. Days after launching Indiegogo, they broke past their target. The fans cared.

Just this week, I got an email from Protest about another campaign, a subscription based service. I signed up straight away for the $25 package. Imagine they get the same 10,000 people signing up. You do the math.

Coheed and Cambria broke away from the label’s and went DIY for “The Afterman” releases. Claude got creative with the release package for the double album release and offered up an excellent Super Deluxe package at $70.

And they get opening week sales of 49,500. Assuming those sales are a mixture of Super Deluxe and Normal releases, the gross return is still pretty impressive. Then they had second week sales of 10,200. Third week sales of 4,000. Fourth week sales of 2,800. After four weeks, the band had moved over 60,000 units of the “Ascension” album. Then they went on a year-long victory lap around the world. During that tour, “Descension” comes out, three months after “Ascension” and it moves 40,600 units.

Again, you do the math on gross sales.

It’s hard making money in music, there is no doubt about it, but so is every business enterprise. There is no guarantee that every start-up will succeed, and it’s the same deal for artists. But history has taught us one thing. The artists that stick it out, percolating on the fringes, do end up crossing over. Pink Floyd, Yes, Metallica, Iron Maiden, Def Leppard, Nirvana, Pearl Jam, Nine Inch Nails and Disturbed are just a few acts that come to mind quickly. And then, the sky is the limit.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

…And Streaming For All

“I judge (the current state of heavy metal) it more by people coming to shows rather than on people buying music. It’s very different to what it was 20 years ago, but the live environment is unchanged, and that’s when you see if you are doing well. The tour that’s coming up is almost sold out already which is great news. It does seem to be a good time for metal.”
KERRY KING – Slayer

Damn right. The live environment is unchanged, however one important fact to add to that is that with more people than ever having access to music, guess what is happening. Shows are selling out quicker than ever.

Suddenly that Metallica fan or Venom fan or Iron Maiden fan that didn’t have the cash to purchase a Slayer album as we did have to choose once upon a time what albums to purchase based on the cash in our pockets, now has Slayer’s whole catalogue in front of them and at their fingertips. And it’s not just Slayer benefiting from this. All of the bands that have deep catalogues are benefiting from this, provided they are still together in some shape and form and roadworthy.

And of course, there is a lot of P2P illegal downloading going on, along with legal streaming options both paid and free.

In Australia, we are labelled a land of pirates, however, in the last year, these pirate fans of music have added 15.7 billion to the live music industry, which is a record for Australia.

Also, if you think that streaming is priced too high, then it is. The average music listener spends on average $22.80 a year on music. Set the yearly streaming fee of $25 and watch the user base grow exponentially. Hard core fans will always pay top dollar, but for music to grow exponentially, it is the casual music fan that needs to be monetized consistently.

What would the artists want, 20 million paying listeners at $100 a year or 100 million paying listeners at $25 a year?

Also if you read the ABC story, China, India, Mexico, Brazil, South Korea, Canada and Spain are markets that bands are consistently monetizing through live performances and they are also markets that spend the least amount of money on legal music options. High rate of P2P leads to high returns at the box office, if you are able to tour there.

Megadeth played China recently, to sold out crowds and even had their set censored. Metallica played China a few years ago to sold out audiences. Bon Jovi booked shows and the Chinese Government cancelled them. Avenged Sevenfold also played a censored set in China. Meanwhile, India, Mexico, Brazil, South Korea and Canada are consistent stops for Metallica, Bon Jovi, Avenged Sevenfold and Iron Maiden.

You see, when more people have access to music, there are rewards in other areas.

Let me talk about some artists for a moment that are not hard rock or metal.

Glass Animals is a four piece UK indie rock band. They have over 100 million streams, generating $700,000 in royalties for the rights holders. But the reason why I am mentioning this band is that their debut album came out in June 2014, and after 64 weeks, it is still selling units and it is still being streamed. It is getting more and more popular as time progresses.

“Without the word-of-mouth excitement that came via the streaming platforms – first Spotify and now apple music – we would never have managed to sustain a campaign that took the band from unknowns to headlining sold out shows.”
Amy Morgan, Manager 

Ed Sheeran (yes I know he is not metal or hard rock) is one of the biggest acts in the world. He has always gone on record about the benefits of Spotify and streaming services in general. He’s winning on the live circuit while those who are complaining about streaming are losing. He is two albums deep in his career and is selling out stadiums and arenas.

“The audience grew as people shared the album and play listed tracks thanks to the platform and support Spotify gave us. Tickets sold to shows sold globally and the world around “Zaba” (their debut album) and Glass Animals began to grow. Without that initial connection between band and audience and the word of mouth excitement that came via the streaming platforms – first Spotify and now Apple Music as well – we would never have managed to sustain a campaign that took the band from unknowns at SXSW 2014 to headlining sold out shows at The Wiltern in LA, T5 in NYC, Shepherds Bush in London and gathering huge crowds at major international festivals all round the world just over 15 months later.”
Emma Greengrass, Caroline International 

Streaming is not the enemy. It is the artists best friend. Read this article on Troy Carter’s (artist manager) views on streaming.

If you don’t click on the link, here it is…

Musicians, it’s time to stop hating streaming services, and here’s why. Troy Carter, one of the world’s most powerful artist managers (John Legend, Meghan Trainor, and previously Lady Gaga) just busted some myths with four reasons streaming is the future of music, not the end.

Streaming Will Earn Artists A Lot With Enough Users – Royalty payouts from streaming might seem small now, but that’s because it’s very new. Eventually as more listeners sign-up, the payouts could match the amount artists made at the height of the $16 CD era.
The Alternative Is Piracy – If music isn’t easily accessible for free with ads or through a subscription, people will just steal it and then artists earn nothing.
Labels Are Hoarding The Royalties – Services like Spotify and Apple Music pay more than 70% of what they earn to the labels, and most of the rest covers expenses of running the apps. The problem is that the labels push artists into exploitative record deals where they only get a tiny share of the royalties, and the labels keep the rest.
The Big Money’s Always Been In Touring And Merchandise – Labels have always screwed artists out of recorded music dollars. Artists should think of streaming as a way to get more famous, and sell more concert tickets and t-shirts.

Basically artists who are mad about streaming should demand better deals from their labels, remember the alternative is getting their work stolen, be patient, and tour. CD sales didn’t get huge overnight either. Once more people realize how amazing it is to be able listen to any song they want, the money will come.

You don’t see Metallica complaining about streaming payouts. They control their music and negotiated with Spotify on their own terms. And as Kerry King from Slayer puts it, Metallica is living on the first five records.

Bands in the Eighties had more freedom. It was just the times. The labels didn’t know how to handle the hard rock and metal bands in the beginning. As far as the labels were concerned the music was too abrasive for radio and crossover appeal, however the albums just kept on selling. The tours kept on selling. So the bands had free reign to do what they want initially.

And each time a band put an album out, it sold.

So the labels continued to stay out of the writing process and the bands produced works that are considered classics or monumental game changers for the genres the bands got classed in.

What we do know is that change is constant in music and the artists that manage to hold it all together end up winning in the long run. But it all starts with the song and giving people access to that song.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Thoughts on Streaming, Longevity and Access to Music

“Rock bands were only supposed to last around 5 years. The Beatles, as far as Americans knew them, were only around for 7 years and that seemed like an eternity to the millions of musicians that they inspired, many of which became famous rock stars themselves.”
Jay Jay French 

Once upon a time, that was the case. All of the good Seventies band had more or less finished up or turned into bad imitations of themselves by the early Eighties. Some of the musicians went onto successful or not so successful solo careers.

  • Eagles
  • Deep Purple
  • ELP
  • Yes
  • Bad Company
  • Led Zeppelin
  • UFO
  • Aerosmith
  • Kiss
  • Pink Floyd
  • Kansas
  • Alice Cooper

Throughout it all, the world was changing.

People suddenly had access to more credit than ever before. Their wages increased at an astronomical rate. Ownership of music became a big thing as MTV put our heroes into our lounge rooms.  On the heels of this new cultural phenomenon, suddenly there was more money to spend on entertainment products.

So what do all of these bands do?

They reformed. It didn’t matter if it was with the original band members (if that was possible at all) or with different musicians. The labels would bring in extra songwriters.

Aerosmith cashed in. So did Alice Cooper. So did Kiss. Desmond Child and Jim Vallance proved to be songwriters most hard rock bands started to use.

Suddenly we had rock bands lasting 20 years, then 30 years and in 2015 we have rock bands that have lasted 40 years.

But, it is the fans of music that made it all happen.

The fans of music made the record labels rich and the fans of music are the ones that ruined the record labels business models that relied on physical sales.

It is the fans of music that turned Spotify and streaming into a billion dollar industry. That’s the power of the people.

We will play the same song over and over again for decades and under the new model we are generating cash for the streaming service who then pass 70% of it on to the rights holders, which in all cases are the record labels and the publishing companies (who are also owned by the record labels). $4.5 billion dollars have been paid by Spotify and Pandora in royalties. All of that has gone to the record labels or to entities controlled by the record labels. You can see why songwriters are frustrated. Where’s all that money going?

Regardless, when it comes to consuming music and what price should be charged, the people have spoken.

The people decide what is of value and what it wants to pay for something. And artists’ should do everything they can to hook them into a new system or their system.

Look at Coheed and Cambria. I am hooked into the way they release their albums with the Super Deluxe Editions, instant digital downloads and VIP membership.

Remember when the book publishers said that e-books are undervalued and people must pay more. Did they ever think that the people don’t want to pay more?

Amazon finally relented and gave the publishers a chance to set their own prices. So what do the publishers do, they set the e-book price the same as a hardcover price. So the people screamed “Rip off” and E-book sales tanked.

Apple Music launches and it has no free tier after the three months sweetener. By default Apple along with the record labels are excluding people and to really succeed, streaming services like the artists need to hook in the casual users. Fans will always pay top dollar. But casual listeners are important as well. Spotify, Pandora and YouTube are at least servicing these listeners.

In the end the recording industry, along with the artists need to get more people paying for streaming. The bigger the streaming pool, the bigger the payouts, as long as the record labels are honest.

But that works by first exposing people to the service. It could take 3 months, 6 months, 12 months or years before people lay out cash. Instead, the labels put a high fee on licensing and then they want streaming services to raise the price immediately.

Did everyone miss the memo?

Music has completely changed. Once upon a time, songs would be sent out to radio or a video would be sent to MTV, with the hope that people would be hooked in enough to go to the record store and buy the album. It was all about monetizing up front. Today, songs are available instantly and monetization comes last. First comes attention. If people are checking something out, and if it sticks…it will grow.

“I think this is the new millennium Number of the Beast. That was one of our best albums and the follow-up to that (Piece of Mind) was probably the best of the lot of them. It has something for everybody. Take Speed of Light, for instance. It is the old Maiden. That intro is a testimony to Deep Purple.”
Nicko McBrain – Iron Maiden drummer

I purchased the album, however I didn’t hear it on CD. As a collector, the CD went straight on the shelf. Through the magic of the internet and Spotify, I can hear the album without paying for it. Isn’t that a better outcome than keeping the music locked up behind paywalls?

If people like it, they will spread the word.

If people like it, they will pay for the CD, pay for the vinyl, or pay to get a higher quality stream.

This is the new world, everything is different now.

The charts are irrelevant, while listens are in. If you don’t believe me, then have a look at the paltry sales that lead to a number one album in Australia.

More people are accessing music through streaming and that is a very good thing. Has anyone heard Iron Maiden complaining about their box office returns after each show, or the fact that they are one of the bands that has huge P2P traffic. It takes a non-rocker to sum up the effect of people accessing music easily.

“I’m playing three Wembley Stadium (shows) on album two. I’m playing sold-out arena gigs in South America, Korea, south-east Asia and Australia. I don’t think I’d be able to do that without Spotify or if people hadn’t streamed my music. My music has been streamed 860 million times, which means that it’s getting out to people. I get a percentage of my record sales, but it’s not a large percentage, (whereas) I get all my ticket sales, so I’d much rather tour. That’s why I got into the business — I love playing gigs. Recording albums, to me, is a means to an end. I put out records so I can tour. For me, Spotify is not even a necessary evil. It helps me do what I want to do.”
Ed Sheeran

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Say Hello To Lemmy From Motorhead

Lemmy Kilmister has been in the news again for ill-health and for some reason Ozzy Osbourne’s “No More Tears” album came to mind. Great album and if you want a great review of it, look no further than the one that Bob Lefsetz did.

You see, while Ozzy Osbourne went onto another victory lap with the “No More Tears” album, selling millions, Lemmy continued his niche career, putting out “1916”, “March Or Die” and “Bastards” within a year of each other.

History will show that if it wasn’t for good old Lemmy writing some killer lyrics, the album would have been a different beast as two of his tracks proved cross-over hits.

Several of the tracks “I Dont Want To Change The World”, “Mama, I’m Coming Home”, “Desire” and “Hellraiser” were all co-written with Lemmy from Motorhead. In a Hot Metal interview from October 1991, this is what Ozzy said about the Lemmy Kilmister connection;

“The reason I got Lemmy to help out with some of the lyrics is that I like his tongue in cheek attitude. He’s cynical, but he can say fuck you in four sentences. One the greatest lines he wrote was “Tell me I’m a sinner, I got news for you, I spoke to God this morning and he don’t like you.” I’d hum a melody and sing “Mama I’m coming home” and he would take it from there. It’s really weird coz I listen to that song and it’s as if i wrote it. It’s as he’s read my mind.”

Lemmy further recalls the arrangement in his autobiography “White Line Fever”.

“That was one of the easiest gigs I ever had – Sharon rang me up and said, ‘I’ll give you X amount of money to write some songs for Ozzy’, and I said, ‘All right – you got a pen?’ I wrote six or seven sets of words, and he ended up using four of them…I made more money out of writing those four songs than I made out of fifteen years of Motörhead – ludicrous, isn’t it?!”

Ludicrous alright.

The “No More Tears” album was meant to be called “Say Hello To Heaven”. At the last-minute, it got changed. Ozzy said in a Hot Metal interview from November 1991, that the album was originally scheduled to be released at the beginning of 1991, however it took a significantly longer time to see the light of day. It finally came out in September 1991.

First there was the change of producers from “Thompson/Barbiero” to “Rick Rubin” to “Duane Baron/John Purdell”. The shift from Thompson/Barbiero to Rick Rubin involved the scrapping of all the work on the grounds that it was too much like Black Sabbath.

 

As with previous Ozzy projects, a certain bass player from the past was also involved up to a certain point.

Bob Daisley got another SOS call from Ozzy’s camp after all of the songs were written and played on the whole album. Daisley was also the original lyrical writer for the songs, however according to Daisley, Sharon Osbourne didn’t want to pay him and that is where Lemmy came into the picture.

However, Lemmy would also experience some of the pain that Bob Daisley and Jake E.Lee experienced about not been credited for their work. In an interview on Banger.com, this is how Lemmy put it.

“I wrote two songs on that album (Ozzmosis)-one they didn’t fucking credit me for! And I did four on “No More Tears”. So that’s six. Ozzy and I are old friends and he asked me to give him some songs for the new album-I gave him ten, he used two. It’s not a very inspiring album, I didn’t think, especially after “No More Tears”

History will show that Ozzy Osbourne wrote every song on the “Bark At The Moon” album and history will also show Lemmy as having one songwriting credit on Ozzmosis.

That’s show business, where the people with the money get to do what they want and the ones that actually contribute something worthwhile get shafted.

And Lemmy is a true superhero. For him it was all about the music. His output is massive.

Live long Lemmy.

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A to Z of Making It, Music, My Stories, Piracy

It’s Always Been About The Songs

“The biggest thing that surprised me about fame was that it was fleeting. You work so hard to get there and you just assume that it’s some sort of finish line, or you take a victory lap and maybe spike the ball, run around the field screaming ‘Goal,” I don’t know.”
Dee Snider 

It is pretty well-known how long and hard Twisted Sister worked at getting their sound and image out to the masses. It is also pretty well-known how short their fame was in the Eighties and how quickly they faded from the conversation.

You see, the biggest untold story in music is that when an artist hits a high with one album/song, it doesn’t mean that the next album/song will also hit that same high.

“Stay Hungry” sold over 2 million copies when “Come Out And Play” was released in 1985. At that point in time, “Under The Blade” was still selling, “You Can’t Stop Rock ‘N’ Roll” was still selling and so was “Stay Hungry”. Because when an album crosses over into the mainstream, the back catalogue of the artists suddenly become popular.

Then a new album drops and suddenly the sales are not as high as the previous album. It doesn’t mean the band is not famous or popular anymore, it just meant that a re-adjustment was going on with the fans.

A lot of fans were still digesting the back catalogue and a lot of fans moved on to the next flavour of the year.

So instead of Twisted Sister’s management team booking a normal theatre and shed tour, they booked an arena tour for “Come Out And Play”. And when the arena shows failed to sell out, the tour got canned which cost the band money. The merchandise agreement for the tour became null and void which cost the band money.

“The reality is that rock and roll, in the mainstream, it’s in a difficult place right now. People don’t buy music, and they certainly don’t buy rock bands’ music in the way that they used to. And so, for our genre, it’s kind of… We’re limping along when it comes to public appeal. I believe that rock and roll is alive and well. I just think that people need to show their support and let the genre keep thriving.”
Andy Biersack – Black Veil Brides

People never wanted to buy music. I know I never did. I wanted to listen to music. However, corporations got involved with music, and a big business was born from it. Guess how many records Kiss sold from their first album, before they started to record their second album.

If you answered 70,000 units, then you are correct. If you don’t believe me, read Paul Stanley’s “Face The Music”. Metallica’s “Kill Em All” didn’t set any sales records when it came out either. Nine months after the album’s release, Metallica went back into the studio to record “Ride The Lightning”.

But today, bands want instant success. They want their first album to sell like Metallica’s “Black” album or Bon Jovi’s “Slippery When Wet”.

“Metal was really strong in the 80s and kind of had hard times in the 90s. I think we treaded water and kept alive and kept focused on being Testament, and writing songs that we wrote without thinking or trying to change and play with what’s current at the time. It really hurt a lot of bands trying to do that. Fortunately, we didn’t do that. We went opposite. We went a little darker and heavier at that time. Then the metal got healthy again, and coming out the other end, we were in the right spot with the direction we were going, and the history we had, it just carried through. Metal has been real strong since the early 2000s. It’s been gradually picking up. I see the generation changing with a lot more younger fans coming to shows now over the last ten years.”
CHUCK BILLY – Testament

The crux of longevity is the replenishing of your fan base, year after year. And you do that by being in the game. Each album release will do some of the following;

  • Pick up new fans and keep all of the old fans
  • Pick up new fans and lose some of the old fans
  • Pick up new fans and lose all of the old fans
  • Keep all of the old fans
  • Lose some of the old fans

It’s just the way it is. You see for me, I lost interest in Testament after Alex Skolnick left. My cousin Mega, still purchased their albums, I heard them and forgot them. It was just part of getting older. Musical tastes changed for a while. That is why in 2015, my music collection has everything from folk, blues, classic rock, metal, hard rock, glam rock, thrash metal, death metal, metalcore, progressive rock, etc…

So in 2015, the album is just not as important as it was once was. With streaming it is all about the songs. For all the artists that complain about sales, the truth is if you’re popular, people want to listen to your music and they want more of it, if it is good. My kids don’t even care if the songs all came from the same album.

Today, the artists get paid every time we listen.

Elektra sold Metallica’s self-titled album and the band only got paid once for the sale. Today, Metallica is cleaning up, as fans are streaming their tracks over and over again. They are getting paid continuously. And right now payments are low, but they will grow as more people subscribe. And if we are listening to our favourites music, they will get paid forever.

So it all comes down to listens and good songs have a long listening life, a long time to make money.

And it’s always been about good songs.

Metallica did not break big until “Enter Sandman” crossed over. Twisted Sister did not break big until “We’re Not Gonna Take It” crossed over.

We all want more if the artists are great and the hard truth is that very few are.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Guess What: Not A Lot Has Changed

“In 1981, there was a crackdown after the big payola scandal of the late 70s. Right at the beginning of the 80s, the record companies were being safe. They were not handing out advances. They would advance your recording budget, but that was it.”
Brian Forsythe – Kix

So what has changed in 2015.

The record labels are still being safe and with recording costs so low, the recording budget is even lower.

Yeah, of course, we all know that the record labels had a massive boom that started with “Thriller” in 1984 and that allowed them to take more risks. And for some reason it looks like musicians and the labels are only looking at the boom when they compare now vs then. Typical revisionist history.

“None of us knew what we were doing. We were just so excited to have a record deal. There are writer’s royalties, and the mechanical royalties that go to the band. The record company gets paid back through the mechanical until the bill (advancement) is paid off. Donnie was the main songwriter, so he was still getting his (writers) money. By the time we got to “Blow My Fuse” – our biggest selling record – we were two million dollars in debt.” 
Brian Forsythe – Kix

Even in the era of information, with everything is at our fingertips, artists are still unaware of their entitlements. And when they do find out, it is the crux of every argument. Especially between band members because every band has a person that just writes better songs than the others at certain points of time, or in some cases always. Kix’s bass player Donnie Purdell, was another Nikki Sixx. He was crucial to Kix.

It should act as no surprise to anyone that bands in the Seventies, Eighties or Nineties, ended up with such large debts to the label. That is the label creative accounting machine at its best. And the shameful part of it all is that current musicians still look at the past to gauge what success means in 2015.

“Go pull up the sales for 1985, 1986 for heavy metal bands. I guarantee you it’s ten times what it is now. That doesn’t mean there’s ten times less fans — in fact, I think there’s more heavy metal fans now than possibly there ever was. But the bottom line is the numbers show that metal bands are not selling what they did back in the day, and that’s because of Internet piracy. I don’t wanna get on that subject, because it always turns into a depressing, negative subject, but it is a fact. So the answer to the question, ‘Would that record sell more in 1985?’ I would say the answer would be yes.”
Shawn Drover – Act of Defiance

Shawn Drover, wishes it was 1985 and 1986 because for some reason, he believes that he will have more money in his pocket and if his new band “Act Of Defiance” sold a million copies of an album, they would be mega rich and popular. Brian Forsythe from Kix, lived that period and ended up with a $2 million debt, even though they had albums that sold in excess of a million.

And guess what venues they are playing right now?

Clubs and theaters.

Dokken albums achieved Platinum awards and the band today plays clubs and theaters. Stryper and Ratt albums achieved Platinum awards and the bands today play clubs and theaters.

A sale of a record never equaled a fan. It’s the usual comparison between;

  • a person that purchased a record, heard it once and hated it
    vs
  • a person that purchased a record, heard it, loved it and listened to it every day
    vs
  • a person that purchased a record, heard the popular songs and then moved on to whatever else was popular

So why do artists still see sales as important today?

Metal and rock artists still sell. There is no doubt about that. Especially the ones that connect with audiences. But sales is not the only stat that artists should be basing their careers on.

With all of the streaming services out there, the most important stat is how many listens an artist is getting and in which cities they are getting those listens.

The second most important stat is how many illegal P2P downloads an artist is getting and in which cities they are getting these illegal downloads. These listeners/downloaders need to be monetized in different ways.

Otherwise if you are an artist and you are waiting for profits to come in from recorded music sales, then you need to change your business model.

“I’ve never seen a check. Donnie probably still gets writer’s royalty checks. The rest of the money is going back to the record company. Donnie was such a better songwriter. For every 20 songs he would write, I would write one. We were working on his songs all the time and we never even had time to write our own stuff. Back in the early days I may have gotten a couple checks. The biggest one was maybe $350. One time I remember getting one for $1.99. I could count the amount of checks I’ve received on one hand.”
Brian Forsythe – Kix

Remember all of the stories that have come out over the last five years from artists complaining about their low royalty payouts from streaming services. Guess that in 30 years nothing much has really changed. For the small amount of 1% artists that have broken through to mega status, it’s all good.

For the rest, it is still the same story.

“The standard stat given is that 90% of major label deals “fail.” That does not mean they are not profitable for the label. The way RIAA accounting works, the labels can make out like a bandit on many of those record deals, while the artist gets hung out to dry.”
Mike Masnick, Techdirt

Nothing has changed on that front, even with the rise of the internet, Napster, P2P illegal downloading and so forth. The 90% stat was relevant even in the golden years of recorded music sales and it is still relevant now.

“We never expected to get rich, but we certainly didn’t expect to be millions of dollars in debt.”
Jared Leto – Thirty Seconds To Mars

No artist expects to get rich. The need to create is the calling card. However, when they start making money and they see the recording executives living it up while the actual creators are not, then money becomes an important conversation point.

The recording industry has always been known for its creative accounting.

Remember when Tom Petty declared himself bankrupt to get out of a recording contract because he had no money to show after two very successful albums in the seventies.

It all goes against what Gene Simmons said about rock music in general being murdered due to internet piracy. It’s a very narrow-minded and hostile view to have to all of the change that has happened in music. It also mimics, the view that the record labels have held.

A hostile one.

However as Tim Westergren, the Chief Strategy Officer – Pandora (until last year) states;

“I think we’re moving out of an era where the music industry is looking for enemies and into one where it’s now looking for allies.”

The record labels have been dragged kicking and screaming into cassettes, mp3’s and then streaming. Guess what happened. It increased their bottom line on all occassions. Guess that not much has changed in the era of change when it comes to record label abuses.

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A to Z of Making It, Copyright, Music, Piracy, Unsung Heroes

Keep On Selling In A Free World

Five Finger Death Punch moved 119,000 units of their new album “Got Your Six”. 114,000 of those units are pure album sales and it a time of free, it even surpassed the 112,000 opening sales week of 2013’s “The Wrong Side Of Heaven And The Righteous Side Of Hell: Volume 1”.

In the U.S, Iron Maiden moved 75,000 of their “The Book Of Souls” album and in a time of free, it is Iron Maiden’s best sales week since Nielsen Music began measuring sales in 1991. It even surpassed 2010’s “The Final Frontier” sales by 12,000 units. Again in a time of free, you would expect a sales decline to happen.

In the U.K, Iron Maiden moved over 60,000 units and Five Finger Death Punch also landed in the Top 10.

In Australia, we know that Iron Maiden came in a Number 2 and Five Finger Death Punch at Number 3.

Both of the above bands have had their BEST SALES week for these latest releases. Especially in the U.S market. For Iron Maiden, it is their best sales week since 1991. Consider that. Piracy was at an all-time low in 1991 however in 2015, when piracy is meant to be at an all time high, bands sell more than before in opening weeks.

But it’s not always like that.

Disturbed’s “Immortalized” sold 98,000 total copies. If you compare these sales with 2002, when their second album “Believe” sold 284,000 copies you can see a steep decline in first week sales.

2005’s “Ten Thousand Fists” sold 239,000 copies, 2008’s “Indestructible” sold 253,000 copies and 2010’s “Asylum” sold 179,000 copies. On the same week that Disturbed made their comeback, Swedish metal act Ghost had opening week sales of 29,000 units of their second album “Meliora”

So what does all of the above tell us?

Has anyone seen the latest MTV Video Music Awards?

How many metal and hard rock bands got mentioned

If you are an artist in 2015, there is no use comparing 2015 to 1985.

Shawn Drover can complain all he wants.

The truth is, no one really cares about his new act “Act Of Defiance” first album at this point in time.

What the above data shows me, is that the music business is not all about the first album. It is about what comes after the first album. Remember, “Kill Em All” from Metallica had a life span of about nine months, before Metallica was back in the studio recording “Ride The Lightning”. That album also had a nine month life span before Metallica was back in the studio to record “Master of Puppets”.

There is no doubt that internet piracy has affected every genre, especially the metal and hard rock genre.

Does that mean that there is no money in music?

Of course not.

Publishing agency, BMI raked in $1.013 billion dollars for the financial year. ASCAP, also raked in $1.001 billion. This is money, earned by agencies for licensing out artists songs to radio, TV, streaming services and other platforms. And the reason for this big boom is;

  • Music streaming

But with everything corporate, the payouts to artists comes after both BMI and ASCAP subtract their operating expenses and other creative expenses from the revenue. This is what happens when you have a monopoly on music licensing. You abuse it.

BMI actually paid $877 million to its thousands of members, including songwriters like Dave Grohl, Linkin Park, Nickelback and Evanescence. ASCAP on the other hand paid its members $883 million.

What about that?

ASCAP had less revenue than BMI but paid out more. Regardless, when you add the expenses that both organisations kept, that is another $600 million kept away from artists.

But BMI blamed their legal fight against Pandora for the reduced payouts?

And certain artists have jumped on the bandwagon to criticise Pandora. But so many are clueless to the work that Pandora has done to help the recording industry and the music industry at large. They have 80 million listeners.

But did you know that Five Finger Death Punch partnered with Pandora to launch their album “Got Your Six”. Mumford and Sons, partnered with Pandora for a live stream of a concert. Jack White did the same. All of these partnerships led to Pandora increasing their fan base and the artists increasing their exposure and sales.

Pandora put on 79 live events last year and this year it’s expected to rise to 120.

This is on top of Pandora paying out half its revenue to SoundExchange in licensing fees, which in turn has ensured that the company is in a loss position. Other countries are not that quick to embrace Pandora, because to date, the service only operates in the U.S., Australia and New Zealand.

Which is silly.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Recovering with The Eagles, Thirty Seconds To Mars, AC/DC and Iron Maiden

I had my ACL Reconstruction on my left leg on Tuesday 1 September. So I have been at home recovering since then. And I am thinking about what the surgeon said before the operation.

The surgeon said that I would walk out of the hospital the next day after the surgery. Well that was complete bullshit.

On day one I was so drugged up on morphine and other painkillers that my head was spinning every time I tried get up. Plus the fact that I probably won’t shit for a month due to all of the painkillers. So how the fuck would I be able to walk out the hospital if the Earth can’t stop spinning.

So I was wheeled out on a wheelchair.

But not before the Physio girls tried to make me walk with crutches on a straight line and up and down stairs. With my head spinning. Some would say I have managed to walk up stairs before with a spinning head.

So I’ve been watching a lot of Netflix and other TV shows. And the following documentaries are still stuck in my head.

  • The History of the Eagles Part 1.
  • Artifact – The Thirty Seconds To Mars documentary about the label lawsuit against them for $30 million dollars.
  • Blood and Thunder Documentary about Ted Albert’s search for the Australian sound with a focus on “The Easybeats”, “AC/DC”, “Rose Tattoo”, “The Angels” and the songwriting/production of “Young/Vanda”.

All three documentaries have four common threads.

  • The path to stardom isn’t overnight.

Let’s not kid around when we talk about “The Eagles”. The main drivers and creative forces of the band are Don Henley and Glenn Frey. Their journey started in different parts of America. It took some time paying their dues with different acts, until they ended up as backing musicians to Linda Ronstandt and then finally into their own act.

And when “The Eagles” formed, the band was rounded out by seasoned and well rehearsed musicians.

Success is dependent upon education and hard work. Henley and Frey educated themselves by working with different artists, learning different traits and building on their skills.

Thirty Seconds To Mars main driver is Jared Leto. AC/DC’s main driver in the early days was Malcolm Young. Jared would go and do movies, educating himself a little bit more. Malcolm Young and Angus Young would do session work for songs his older brother wrote for other artists.

The difference between successful artists and not successful artists is recognition always came LAST! The music and the show came first.

Since the rise of MTV, a certain belief came over the mindsets of musicians that if they are not famous on their first track, cut moments after they picked up an instrument, then someone else is to blame. It wasn’t always that way.

  • Keeping that stardom is not easy.

You’ve got to want it. And you’ve got to be willing to do the work.

How many bands have failed to reach the lofty heights of a previous album again?

Metallica will never top the “Black” album. AC/DC will never top the “Back In Black” album. Twisted Sister will never top the “Stay Hungry” album.

And the successful never stop working. Those classics on other albums didn’t come by accident.

  • The middlemen who make more than the acts.

All of the bands mentioned in the documentaries built their audience with a dependence on middlemen. The labels had it rigged that whatever they produced from their studios would get radio airplay and in stores. They would put the band on tour. All of this label love to the acts would mean that all monies received from the sales of recorded music would end up on the labels profit and loss, with very little given back to the artists.

There is a conversation in the “Artifact” documentary between Jared Leto and Irving Azoff, which Azoff abruptly ends. Leto questions how much that call is going to cost him. He questions how he could be millions in debt to his label when the “A Beautiful Lie” album moved over 3.5 million units in the U.S.

And the guys in Thirty Seconds To Mars, they are financing the recording of the album that would become “This Is War”. If you think this is common, it’s not. Again, due to some creative propaganda by the labels, musicians believe they need someone else to pay. Independent artists normally finance their own recordings.

Are you willing to do this?

Now, more than ever in the modern era, no one else is gonna pay.

 

  • Belief

The Eagles wanted to be a rock band. Their producer of choice “Glyn Johns” who worked with Led Zeppelin and Cream, didn’t think so. This is why people hate The Eagles. Their desire to do it their way. They didn’t allow other people to drag them down into a hole.

The Eagles didn’t want to be pigeonholed as a folk rock act, the same way Led Zeppelin didn’t want to be pigeonholed as a blues rock act.

To truly be king you have to believe in yourself and play by your own rules. You’ve got to stick it out.

Sort of like Iron Maiden. They just kept at it and believed in what they did. A massive corporate empire has been formed around that belief.

So I am getting into “The Book Of Souls” album. It is my bedtime music. At the moment I last to track five before I dose off to sleep.

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