Author Archives: destroyerofharmony

Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Lifehouse

Lifehouse just seems to hang around in my life. Maybe it is because my wife played the No Name Face album to death at home and in the car when it came out in 2000. While the lead-off single Hanging By A Moment had the traction, it was cuts like Cling and Clatter, Quasimodo and Everything that hooked me in. I especially enjoyed the song Everything and its movement from an acoustic introspective song into a Stairway To Heaven big finish.

No Name Face was the pinnacle. Stanley Climbfall and the self titled album didn’t even come close. I was starting to lose interest and to my surprise so was my wife. Who We Are in 2007 got my attention with the sorrowful Storm, the soul searching rock of Disarray and the Johnny Cash vibe of Broken . Then in 2010, came Smoke and Mirrors. Tracks 1 to 8 are top notch. They should have stopped the album right there. It would have been perfection. The most recent album Almeria has the song Moveonday, which reminds me of When The Levee Breaks from Led Zeppelin. The rest however pales compared to No Name Face and Smoke and Mirrors.

All In is a great song from the Smoke and Mirrors album released in 2010.

It’s a Jason Wade and Jude Cole composition. The soft first fret capo’d strumming in the intro is all an illusion to the rock song that lay in waiting. The chords that are played are F, C, G and Am, with a capo on the first fret. 

The chords then change to C, F, Am – G and F for the verse and the chorus. This is a part of Lifehouse I like a lot. They use the same chords for the verse and for the chorus and they change the vocal melody. This is the extreme opposite to say Dream Theater, who will have a verse riff that is unique and a chorus riff that is unique.

And I’m all in
Nothing left to hide
I’m all in
I’m all in for life

It’s those moments in time when you realise, yeah, I am in love, so let’s do this. My father always said to me that you marry for life. In 2013 my wife and I are going to celebrate 15 years of marriage with our three kids. It’s been a ride. There have been highs and there have been lows. However, I am all in for life.

There’s no taking back what we’ve got
It’s too strong we’ve had each other’s back for too long
There’s no breaking up this time

When I come across people that tell me they never argue and that everything is perfect, I just smile and reply that they are so lucky. However I am thinking that at least one person in the relationship is not telling the truth. Eventually they implode. It could have been a secret gambling addiction, not being truthful about money and so on. There have been times in our relationship were it is easier to just walk away, however we have had each other’s backs for so long, walking away was never an option that came in our minds.

It’s the best song on Smoke and Mirrors.

Falling In would not be out of place on a Daughtry album. It’s the laid back feel that hooks me in. It’s a Jason Wade, Jude Cole, Jacob Kasher Hindlin and Kevin Rudolf composition.

Outside writers can bring a lot to the table, however they can also make the song very formulaic. Kevin Rudolf is known to be the “King Of The Cross Genre”. His resume is diverse, involving song writing credits with Timbaland, Cobra Starship, My Darkest Days, Lil Wayne, Natasha Bedingfield, Flo Ride and so on. As I mentioned earlier, the overall sound of the song would not be out of place on a Daughtry album. I am hearing the pop formula at work.

This is another song where the verse riff and chorus riff use the same chords. In this case they are G, D, Em and C. The vocal melody is designed to carry the song and it does a marvellous job at it.

Every time I see your face
My heart takes off on a high speed chase
Now don’t be scared, it’s only love
Baby that we’re falling in

It’s that moment when you commit. You don’t know what the outcome is going to be, you just know at that point in time there is nothing else you want except the love.

Smoke And Mirrors

It’s the Tom Petty and REM influence that hooks me in. It’s another Jason Wade and Jude Cole composition. The Intro of Em, G and D times 3 is the familiar Chorus progression. This ends with a dissonant Eb6 sus4 chord and then a C/G chord.

The verses move from C to D times 3 and it ends with the same dissonant Eb6 sus4 chord and then a C/G chord.

Now the days roll hard and the nights move fast
They say be careful what you wish
But having everything means nothing to me now
What we had is everything to miss

All the riches we have, we cannot take to the grave. All that will be left is the memories. That is the legacy we leave behind. If people talk about their experiences and the moments they had with you, that is a legacy. No one is going to remember if you had millions or billions in your bank account. This whole song is about striving to be someone you are not, and then when you get those riches, you realise that it really meant nothing to you. The real smiles, the romance, the good and the bad of a relationship are the things that really mattered.

Gonna drive all night ’til we disappear
Chasing down the miles so far from here
As the smoke and mirrors start to fade away
And we’re all we’ve got so let’s hold on tight

When the masquerade is over and all the crowds are gone you are either all alone or you still have your loved one hanging in. Strange as it is, this song reminds me of the Savatage song, When The Crowds Are Gone from the Gutter Ballet album, released in 1987. The message of the song is about a person who is sitting on the empty stage, reflecting on all the unfinished dreams and trying to remember those memories that seem to slip away like faded photographs. Throughout his or her life, they conformed to win over the masses and then when the masses then went on to something else, what is left?

The story’s over, when the crowds are gone

You need to have that other life, that place of sanity, that when the crowds disappear and all the money disappears, you still have that love. When one story ends, the other story still continues.

This is the beauty of music were a song from a different genre brings back a memory of another song that is 26 years old.

When the crowds are gone
And I’m all alone
Playing a final song

For any artist or an actor, that is the way it will end. The crowds and the riches will not be around forever. Look at Johnny Cash, who in his last days was recording his music from a hospital bed, without the crowds and the riches. He just had his family.

Had Enough is an interesting song. First it is written by Jason Wade, Chris Daughtry and Richard Marx. What a combination of Top 10 writers. It also features Chris Daughtry. Furthermore, Bon Jovi has been trying to write a song like this for years, however he just never nailed. Just Older from the Crush album is probably the closest Bon Jovi got.

The intro and verse are built around an Am, F, C and G progression, moving to a Dm and F progression just before the chorus. The chorus is built around a C, F, Am and F progression. I like the movement from the minor key sadness in the verses to the major key “hope” and it’s time to move on mantra in the Chorus.

Loneliness facing up and down these hallways
Second guessing every thought
Mystified, just spinning ’round in circles
Drowning in the silent screaming with nothing left to say

You know the feeling of suffering in silence trying to make things work, but really doing nothing special to make it work.

Every time I reach for you, there’s no one there to hold on to
Nothing left for me to miss, I’m letting go, letting go of this
Lost my mind thinking it through, the light inside has left me too
Now I know what empty is, I’ve had enough, I’ve had enough of this

The part in the relationship where you know that the other side has checked out emotionally and lovingly, however they are still around physically because both sides cannot find the strength and the effort to call full time.

From Where You Are is a Jason Wade composition. According to Wikipedia the song is dedicated to the teens who have lost their lives in car accidents.

The intro and verse is a F, Am and G progression, while the Chorus moves to a Am, F, Am, G progression. The song moves from a major key in the verses to a minor key in the Chorus.

I miss the years that were erased
I miss the way the sunshine would light up your face
I miss all the little things
I never thought that they’d mean everything to me

In the end, no one is going to miss the wealth or the fame. We will miss all those little things that at first glance we didn’t see as important.

It Is What It Is

It’s another Jason Wade and Jude Cole composition.

Play the Capo on the 4th fret and the intro/verse progression is Em | C | G-D | G-D. The Chorus progression is G | D | Em | C and the Bridge progression is C | D | Em | Am.

It is what it is
I was only looking for a shortcut home
But it’s complicated

It’s hard trying to keep a relationship going. There are no shortcuts and its very complicated. So many strings are attached to it. Sometimes in those times of doubt it is better to be without each other. Love is complicated. More complicated than we think.

If the time could turn us around
What once was lost may be found
For you and me, for you and me

Time moves on. Once it is gone, we cannot get it back. To use a plate analogy for love, once the plate is broken, it doesn’t matter how the plate is glued back together, it is never the same.

Nerve Damage

It’s another Jacob Kasher Hindlin, Jude Cole, Kevin Rudolf and Jason Wade composition. It has that Stairway To Heaven feel at the beginning that hooks me in. In this case the song begins in Bm instead of Am. I also love the bluesy feel of the lead.

New circus freak
With black eyes that speak
Life takes it’s toll
You push and it pulls
You’re losing control

The mask that we wear makes us look like circus freaks. Even though this song is about a relationship, I take a different meaning from this verse.

I see the lines “New circus freak with black eyes that speak,” is the aftermath of the violence. The person is so battered and so bruised, they look like a circus freak. The black eyes is the result of the violence.

The lines, “Life takes its toll, you push and it pulls, you’re losing control,” is the result of the bed the person made for themselves. There is an old saying, “you live and die by the life you lead.” In this instance, the person is losing control of their life as the situation they are in takes its toll.

Meltdown’s looking for a new clown
Living in a world that’s make believe
Used up burned out always got a hand out
Ain’t nothing here for free
Now you’re hanging on the edge of tomorrow
Let go let it be

This is what happens when you play a game of being someone you are not. You end up used, burned up and hanging by a thread to this thing called life. The meltdown is like the machine of life, always looking for new souls to keep it running. In the end, nothing is for free. We all end up paying the price for something we have done.

Hell bent looking for a god send
Kicking down the door waiting for a sign
Right side turning on the bright side
That might not be what you find
Wake up move on nothing left to prove
Got nightmares in your dreams

This last verse is about restoration. Get out of the make believe nightmare you created and move on. Let that past life be a nightmare in your dreams from this point forward. Don’t let it drag you down anymore.

Halfway Gone is a Jason Wade, Jude Cole, Kevin Rudolf and Jacob Kasher composition. It is using the same chords as Had Enough, which are Am, F, C and G with a capo on the 4th fret.

You were always hard to hold
So letting go ain’t easy
I’m hanging on but growing cold
While my mind is leaving

You know that it is over in your head, but you haven’t called it quits in the physical realm.

Cause you’re halfway in but don’t take too long
Cause I’m halfway gone, I’m halfway gone

The contradiction. One is halfway in, while one is halfway gone. 

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Trial Of Tears – Dream Theater

Trial of Tears is from the Falling Into Infinity album released in 1997.

The Falling Into Infinity album is a controversial subject for Dream Theater fans. Some say it is incredible, others cry that it was a sell out and others say it’s crap. Mike Portnoy said he hated it, and that by releasing the Official Bootleg of the album in a Double CD format, he felt that he has corrected that hate and given the album its due justice. If the other members agree with that statement is an entirely different matter.

Trial of Tears is a three movement song. John Myung owns this song. His groovy bass lines are all over it and for any aspiring bass player, this is a song that should be in your bible of bass songs to learn.

I: It’s Raining

The vocal melody on the chorus below is George Harrison’s While My Guitar Gently Weeps. It comes back again in the third movement.

It’s raining
It’s raining
On the streets of New York City
It’s raining
It’s raining
Raining deep in heaven

I can picture myself in New York City and allowing the rain to fall on me. That is the connection that the melody makes with me.

As I walk through all my myths
Rising and sinking like the waves
With my thoughts wrapped around me
Through a trial of tears

Wow, what a verse. How many different masks do we wear in life? How many myths do we create around us? Are these myths there to make us feel better about ourselves or do we create these myths just to fit in. In the end it all ends with a trial of tears.

Hidden by disguise, stumbling in a world
Feeling uninspired, he gets into his car
Not within his eyes to see, open up, open up
Not much better than the man you hate

James LaBrie’s voice has been a topic of many discussions I have had about Dream Theater however in Trial of Tears he nails this bridge part. He is barking it out, pushing his throat until it blows. It fits with the music to a tee.

II: Deep In Heaven

The instrumental section of the song is a mash up of influences. Coming into it, at the 5.58 mark, Dream Theater is referencing Metropolis I: The Miracle and The Sleeper from the Images and Words album, and then during the guitar lead break from 6.12 to 8.10 the bass groove is reminiscent to Learning To Live (again from Images and Words) and also Yes – Heart Of The Sunrise.

Then from 8.11 to 10.04 the bass line lays a funky groove in a style very similar to the verse riff in Take The Time which is also from Images and Words.

Overall it is a great jam session and it reminds me of the Kevin Moore era of Dream Theater. Derek Sherinian and Kevin Moore had similar abilities on the keys, however the big difference between them is that Kevin Moore brought songs to the table, with lyrics and vocal melodies.

III. The Wasteland

When The Wasteland section kicks in at the 10.05 mark, I am immediately reminded of George Harrison’s, While My Guitar Gently Weeps. It’s perfect. A sense of familiarity and also something that is new.

Welcome to the wasteland
Where you’ll find ashes, nothing but ashes

I remember hearing this back in 1997 and my mind picturing this great garbage dump where peoples’ dreams, possessions, hopes and memories end up and that there is a massive machine that is churning it out into massive piles of ash. Again LaBrie is firing on all cylinders.

Rising, sinking, raining deep inside me
Nowhere to turn,
I look for a way back home

I took the above to mean that the rain was never physical rain outside. It was always a storm inside the persons soul. For a long time, the person controlled it and then one day the rain/storm exploded. Now the rain falls as a metaphor for the tears that fall when someone passes away.

It’s raining, raining, raining deep in heaven

How effective is the above line, done over and over again? The way the music picks up around it, it gives me a sense of hope and that everything will be okay.

Trial of Tears is another John Myung’s masterpiece. This song is not the heaviest Dream Theater song however it is one song that has heaps of melody around it. Words can’t describe the emotions this song stirs, so let your ears do the listening and give it the time of day.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Hellyeah – Stand Or Walk Away

This song is so underrated. It’s got that Kashmir groove and even though the band is called Hellyeah, the song would not be out of place on a Mudvayne album.

Stand Or Walk Away is not one of those tracks you listen to passively. Your whole body becomes involved. The head nods, the foot starts to tap and your fingers start to lay down the beat. There is heaps of stuff happening in the track. There is a sense of classic rock familiarity that intrigues you and it is modern at the same time.

It’s dark yet uplifting and at position number nine it is best track from the 2010 album Stampede. With all the negative reviews around the overall album, it is very easy to miss a great song.

The Diary Of A Madman influenced acoustic intro kicks it off and then the Led Zeppelin Kashmir groove kicks in. Any song that is a derivative work of two classic songs that came before it, deserves attention.

I was told that life is beautiful
Well I’m not looking through those eyes
Wished upon a star and watch it fall away
Well that’s just one more thing that couldn’t be forever

Growing up I wasn’t told that life is beautiful. My father was quick to remind me that life is hard. He is an honest realistic man. He didn’t sugar coat things. So as I got older and I started to see what my father was taking about come to fruition it wasn’t much of a shock or a letdown to me as it was to some of my friends, who had parents that raised them with unrealistic ideals. There is a difference between providing realistic guidance and providing false guidance.

Don’t know if I should live or die
Should I stand or walk away

This is the reason why this song makes a connection with me. It is those two sentences. This world that we live in forces you to measure your worth in gold and status. It forces you to betray the honest ideals you grew up with to attain both. Then that moment comes were I needed to press the reset switch and start again.

I’m full of scars but I’m not made of stone
And my hearts exposed, my transparent life of terror

Our life is mistake riddled. That is the only way that we can really learn. You don’t appreciate the value of money until you hit rock bottom and have lost it all. You don’t appreciate the value of life, until you are laying in a hospital bed, broken and bruised.

Did I throw it away because of my ways?

If you are asking the question, then you know the answer to it.

The band Hellyeah is sort of like an enigma. Chad Gray is a great vocalist. His voice is unique and original. That is why the Mudvayne tag is hard to shake. Much in the same way that Device is seen as an extension of Disturbed due to David Draiman’s uniqueness, I am pretty sure that the fans see it same way between Mudvayne and Hellyeah. For me, it is all about the songs. If the songs are there to make a connection with me, then I am tuned in.

The Stampede album is nothing special. I only have this one song on my iPod from it. When I heard that Hellyeah was a goer, I thought to myself, geez, this band is going to have to live up to a lot of expectations, with the fusing of Mudvayne, Pantera and Nothingface. Those expectations to me is still the Achilles heel of the band.

It will be interesting to see what kind of magic, Kevin Churko brings to the next album. Kevin Churko to me is the definition of a rock star. He has the same traction as the musicians he works with. I can honestly say that I will purchase an album of music just because Kevin Churko produced it. I seriously believe that Churko will get a better crafted album from them.

One last thing, when the future generations write the history of metal guitarists, talented players like Greg Tribbet will be forgotten. But they shouldn’t be. Tribbet is a sum of his influences. He can be progressive (Mudvayne’s 2nd album is the piece d resistance in progressive riffage), he can be heavy, he can be the guitar hero and he can be soulful, bluesy and even countrish. He is very underrated and a great talent.

So since we are in the single music era, go and stream the crap out of this song. It will be worth your time.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy

Beyond The Horizon – The Future Of Music

Beyond the horizon lies a very different musical and entertainment landscape, one that has been completely reshaped by technology. Back in the Eighties, the goal was to work in the music business for a record label while you dreamed of being a rock star. Fast forward thirty years and the goal is to work in technology. The new rock stars are the tech heads.

The control that the entertainment industries had on entertainment has diminished with the rise of the Internet as a distribution and marketing platform.

Barriers of entry have been lowered. Artists don’t need a middle man to distribute their music. However, artists are in love with the story of fame and wealth. Artists today seek to have what the megastars of the Seventies, Eighties and Nineties had. The reason why we had megastars in the music business is that those acts took risks. Today the majority of acts play it safe. The ones that sit on the fringes are the ones that end up building a career.

The aim of the game is to outlast the competition.

So what will the new landscape look like?

Ownership and Premium Content – Once upon a time we paid money just to hear the music. I just looked at my Amazon purchases for 2013 and I have purchased $750 worth of music so far. I am sure by years ends I will have done close to $1000 of music purchases. There is still a sense of ownership. However the ownership aspect has shifted more to premium products.

Sound – Once upon a time we paid large sums of money for hi-definition sound systems, just so that we can listen to our music in aural bliss in the comfort of our homes. Now we listen to compressed mp3’s on headphones in the car, at work, in the gym or on the running track. The focus is now on expensive hi-def. headphones. I believe it is an expensive fad. The majority of music consumers will still remain on the cheap alternative headphones however the push is on for better alternatives.

Performing Live – Once upon a time we used to wake up early to queue in massive lines so that we can buy an affordable ticket to the rock n roll show. Back then, we could afford to go to a show every month. Now, tickets are so overpriced that we can go to a show maybe twice or three times a year.

Actually this year, I have gone to a few concerts. I have seen Coheed and Cambria ($70 ticket), Bullet For My Valentine ($70 ticket), Periphery ($60 ticket), Black Sabbath ($160 ticket), Motley Crue and Kiss ($200 ticket, in total $800 for the family) so far. In December, I am taking the family to see Bon Jovi ($250 a ticket, in total $1000 for the family). That is $2,160 spent on concert tickets so far.Add to that figure merchandise purchases of $500 and you have a $2560 bill for live entertainment.

The Pirate Bay – While the Entertainment lobby groups are high fiving each other about getting court orders for ISP’s to block access to The Pirate Bay, they are failing to see the New Pirate Bay slowly coming over the horizon. Remember that the initial plan of The Pirate Bay was to create a small BitTorrent tracker for an extended circle of friends. No one predicted what was to come. The Pirate Bay’s aim was always to be copied. It never wanted to be the biggest or the most visited. It wanted to spawn a billion offspring’s.

So if you are an artist starting off today, there is a very good chance that you have downloaded a lot of music via The Pirate Bay. Don’t fight it, use what if offers and exploit it.

What needs to be done now to sustain the system?

Artists hold the key. They are the ones that the system thrives on. They are the ones that can set the rules. We are in the midst of a creative renaissance. It is the Labels, Studios and Networks worst nightmare. They used to be in control. They had the money for production and they had the control on distribution. If artists wanted to play in the game before, the needed to sell out, they needed to kiss butt. Those days are over. The means of production is in the hands of the artist.

Distribution is free. The world television is YouTube.

So what happens when everyone can participate? Only great will win. If an artist is great and they are willing to be in the business for a long time, then they will become an icon. Success and the audience will catch up with their greatness in due time.

Today it’s all about being the king of the individual and creativity. Money comes last.

How do artists transform their businesses to succeed in this new environment?

Repeatability – Music isn’t for the once anymore. iTunes is dead. I have spent over $700 on purchasing music this year so far. I am moving to the streaming option. It is for the many. The fan needs to immediately click on replay once they hear the song. If they don’t, the artist has done it wrong.

The era of taking a year off to make an album is over. The hard-core will buy the album and then it is over. We can listen to everything for free online. We only have time for great. The concept of buying an album and finding out it sucks is over.

Delayed Acknowledgement – An artist needs to keep at it, even though there is no obvious chance of success in sight. It is the lifers who last. This goes against the message of the era, which is that we need to be paid and we need to be paid right now. Volbeat is a perfect example of delayed recognition. The success they had in the USin 2012, is based on a song that was released on their 2008 album. Eventually the audience will catch up with the artist and when it happens the artist needs to be around to capitalise on it. Volbeat released a new album in 2013, and they still had their 2010 album selling decent numbers.

Mindshare – There is just too much content out there looking for attention. That is the nature of the new music business. Piracy hasn’t dented the recording business. The statistics from the record labels are all bogus. The flow of constant new content is the killer of the recorded business model. When there is so much competition, only great will rise to the top. So if the record labels and other misguided artists whine about piracy, they should know that what they released was just not great. The money is now spread across thousands of bands instead of hundreds of bands.

The “rock star myth” was a deliberate creation of the major labels. Wannabe musicians bought it hook, line and sinker. The Record Labels licked their lips at all the talent waiting to be exploited. Generally speaking, every artist puts in over 40+ hours per week just to make it. Once they get some traction, those 40 hours a week goes up to 60 hours a week. Artist need to be prepared to put in the hard work on a consistent basis as music doesn’t last these days because it’s too accessible.

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A to Z of Making It, Music, My Stories

Offering Premium Value To A Fan vs. Making Money For The Artist – Case study on Dream Theater and Coheed and Cambria

Are deluxe editions just basically overpriced boxes, offering the same thing over and over again for a higher price or are deluxe premium editions offering something of value to a super fan that no one can get anywhere else.

I am going to use Dream Theater for this case study. Dream Theater is in the business of making music. They have a fan base that will purchase the music. They also have a fan base that will go and purchase concert tickets and merchandise. At the moment, they have a new album coming out in September. They also have a Limited Deluxe Edition priced at $100. It is common knowledge that the labels will manufacture between 1000 to 1500 of these limited deluxe editions. So if all of the Limited Editions sell out, which is common for a band like Dream Theater, the label stands to gross $150,000.

If they sell 1,500 album downloads on iTunes at $10, they stand to gross $15,000 (of course then 30% goes over to Apple). If they sell 1,500 Standard Edition CD’s at $10, they still stand to make the same amount of money. So it is a no brainer that PREMIUM products is what artists should be focusing on.

However is the fan getting a premium edition of the album that no one else can get for that price? The answer is NO.

What the fans are getting is the same album in different formats. A CD version, a VINYL LP version and a FLAC version. $100 for format shifting. I am sure the VINLY will never be played, the CD will hardly be played as most of the fans that will purchase the album will also have downloaded the album illegally to have it on MP3 because for some reason the fan will still need to format shift what they spent $100 on to get an MP3.

What the fans are also getting from Dream Theater are some extra’s that to be honest are not really worth it and do not really make it a limited edition. The whole remix angle of a song has been used to death by other artists especially in the hip hop and EDM genres . There is nothing creative here and to be honest, I find it hard how the marketing team from Roadrunner saw this as a great initiative. They did it on the Black Clouds and Silver Linings release as well. That is the label business for you, so stuck in the old that they fail to see the new.

Is the music in itself a premium product? Are digital downloads a premium product? The answers are both NO.

So what is a premium product? A premium product is something that is scarce. It is something that is rare and unique. It is something that is off high quality and something that it cannot be found again.

A premium product is not something that is created via an automated machine and then packaged into a nice box. It is something that has a personal touch to it. A premium product is difficult to create again exactly the same. It is in our human nature to pay for something more if it is personalized. That is why we pay more for a signed CD. That is why we pay more for a meet and greet.

So I am about to purchase the Limited Edition Collectors Box Set from Dream Theater. I see that it is priced at $100. So I am thinking now, what do I get for the $100 plus postage of about $25 to be shipped from Sydney to Wollongong (which is about 70 minutes away). All up I am giving over $125. This is what I will get:

* Custom 2GB USB stick in the shape of the Majesty Symbol containing Isolated stems of “Behind The Veil.” Fans are encouraged to post their remixes; prizing to be awarded; details forthcoming.

* “Take This For The Pain (Mike Mangini Audition Improv Jam)”- 30 minute documentary of previously unreleased Mangini audition footage and jam.

* Exclusive 7” of “The Bigger Picture” on clear vinyl, wrapped and sealed with a custom wax seal

* Gel-skin iDots of Majesty symbol for the iPhone

* 2-Disc embossed Deluxe Edition digi which includes bonus disc of 5.1 audio mix and expanded packaging

* 180-gram 2-LP embossed gatefold vinyl that includes a download of the album as high quality FLAC files

So now I am thinking of what I am getting above that I cannot get anywhere else that makes me feel special. The answer is NOTHING. However, this is a very common premium limited edition release from Record Label funded bands.

So I am now comparing this to my purchase of Coheed and Cambria’s “The Afterman Limited Edition Deluxe Box Set Amory Award Edition.”

I purchased that for $59.99 with shipping costs of $22.95 (which is coming from the US to Australia) with a total price of $82.94.

So what did I get with the Coheed and Cambria purchase;

* 64 page Coffee Table Book that covers each song, they real life story that influenced the song, the lyrics to the song, plus how that song has been made to fit The Armory Wars storyline. (This was the best part of the purchase)

* DVD of Coheed and Cambria on the Road

* Digital Downloads of both albums plus the Big Beige demos on actual release date

* CD of The Afterman: Ascension

* CD of The Afterman: Ascension – Big Beige Demos – that includes bonus tracks

* Blank CD to burn The Afterman: Descension – (which I still haven’t burned as I already have the Digital Downloads)

* Blank CD to burn The Afterman: Descension – Big Beige Demos – that includes bonus tracks and remixes – (which I still haven’t burned as I already have the Digital Downloads)

* Sirius Armory Medallion and Certificate

* VIP Pass (which I used with my concert ticket purchase when Coheed and Cambria toured Australia)

At the time of my purchase I believed it was a brilliant price for the content I am getting. Fast forward 12 months and I am thinking what did I get above that I cannot get anywhere else. The answer is the 64 page Coffee Table book that goes in depth into each song story.

It looks like Coheed and Cambria have realised that the book is the reason why the deluxe edition proved so popular, so now they have done it death. The released the book in a VINYL edition, and they have released it again with the two Afterman CD’s plus a LIVE release.

The game is changing all the time. Artists need to think with a different mindset.

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A to Z of Making It, Music, My Stories, Piracy

The Master Manipulator

Lady GaGa is the master at manipulating the mainstream media and the public. She is that good at what she does that everyone is blind to it. I am not a fan of Lady GaGa nor do I have any interest in her music or what she will be releasing. The reason why I am even commenting on her is that she is so good at self-marketing, her recent anti-piracy dummy spit went viral and entered the topic circles that I am interested in.

Let’s recap. Lady Gaga will release her new album ‘ARTPOP’ in November.

Just last week she was in the news for appearing nude in a bizarre video to fund a campaign for Marina Abramovic and some weird art meditation retreat. Of course, all those news articles mentioned the release of her new album ARTPOP. How convenient that this video happened so close to her single release date?

This is Perfect Marketing 1.0 and she didn’t even spend a cent. Her appearance in her birthday suit went viral. The story of the ARTPOP album also went viral along with the news that a new single called ‘Applause’ will be released towards the end of August.

So over the weekend (August 10 and 11), several snippets of the songs are leaked onto the Internet. At first no one really cared. Leaks of songs these days is not even news. So what does Lady GaGa do? She goes to her Twitter account that has almost 40 million followers. She tells her fans she is not impressed at the leak of the snippets. So what do some of her fans do; they launch their very own anti-piracy campaign. Gaga then re-tweeted the campaign on Twitter and then it really gained traction. The snippets went viral. How convenient for Lady GaGa?

Fast forward to today (August 12) and Lady Gaga has released “Applause,” in its entirety a week earlier than planned. Her Twitter account said the following; “DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS…WE ISSUE THIS POP MUSIC EMERGENCY…MONSTERS SPREAD THE WORD,”

Kudos to Lady Gaga. She played her part in this mainstream media exercise to a tee. Her manipulation of the situation is one that all artists can learn from. This was the plan from the beginning. Watch the track go straight to number one and get ready for further media manipulation marketing strategies as the album date approaches. Lady GaGa is the master.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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A to Z of Making It, Music, My Stories

Dream Theater has a listening party and invites the fans this time around – That’s what I’m talking about.

The Dream Theater post on the band having a listening party and forgetting to invite their fans was the most viewed post on the Destroyer of Harmony blog. It even started The Great Debate on a Dream Theater forum. Knee jerk reactions from forum members Misunderstood the intentions of the post.

As a fan, it is with a sense of renewed optimism to see Dream Theater rewarding London fans with a chance to listen to the album with John Petrucci and James LaBrie. Did the post on this blog cause this change of heart? Maybe it did. I will own it.

So what does this new listening party mean?

Dream Theater will give ten fans a chance to hear the new album. Casual fans will not be queuing up for this. It will be their super fans that will Take The Time to email. These same fans will have walked the Rite Of Passage and purchased the Lifting Shadows book each time it has been released.

They will have seen the band live every time they have visited and they will have purchased all of the Official album releases, DVD releases, Official Bootleg releases and merchandise. This is a chance for Dream Theater to form an everlasting connection with these super fans. Studies released have shown that super fans are worth about $700 to a band on a yearly basis. These same studies have shown that these super fans once enabled are better than any marketing PR firm. Just Google, “Hypebot Superfans”.

When Dream Theater started off back in the late 1980’s, the marketing was the actual narrative that would sell the product. Fast forward to 2013 and Dream Theater started off their marketing campaign in the same way as 1988. It’s good to see that the marketing plan has switched to the actual product, as the current day marketing is the actual product itself. Otherwise, the product will end up like Megadeth’s Supercollider, outsold by the Metallica Black album that is 22 years old regardless of the narrative that Dave Mustaine puts on it about being his best work as it is an album that has come from his heart, not his mind.

Perception is all that matters these days. If people start to believe that a band doesn’t care about their fans or if they have lost control of their career, then they are done, regardless of what the numbers say in relation to sales, tour and merchandise grosses.

Kudo’s to Petrucci and Co.

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A to Z of Making It, Music

Social Media is Not Just About The Broadcast – What Dream Theater can be doing better compared to other bands?

Dream Theater is all about the advertisement/broadcast. Look at their Facebook account and it is all about the sell. This is expected as they have a new product and they are trying to push it. However, have they spent any time reading, listening or understanding what their fans are saying? The fans are the best advocates and for some reason bands are not realising it.

Compare what Dream Theater is doing to what Robb Flynn is doing for Machine Head with The General Journals: Diary Of A Frontman… And Other Ramblings. He is engaging with his fan base through personal stories. Of course they still have the sell aspect going on for their Mayhem shows and no one is expecting the artist to stop the sell. The difference is those personal touches and stories.

Compare what Dream Theater is doing to what Randy Blythe from Lamb Of God is doing on Instagram. He takes unbelievable photos and the stories he shares with those photos via Instagram is all about engagement with people. There is no sell here. It is authentic and heartfelt. This is pure gold.

Compare to what Dream Theater is doing to what Trivium is doing on Facebook. Both bands have the same label and both have albums coming out within a month apart. Trivium had the official download of the song Brave This Storm (it was just one post and the post was called Transmission #2) and then it has all been fan and band pictures posted from various shows. Dream Theater have plugged the new song post after post after post. We get it, you have a new song.

Also when Dream Theater had the corporate deal with USA Today to stream the song, a lot of their fans from other parts of the world couldn’t listen to it. Of course that problem was fixed within a couple of days and then Dream Theater started re-posting links for the song.

I recently posted that the years of when artists took a year to make an album and went on a two to three year victory lap are over. The artists that still take a year to make an album in this current climate are doing themselves a great disservice as they will have an album that is basically dead on arrival. The faithful will buy the album and then the victory lap is over.

It looks like the bigger the network around a band, the less they focus on fan engagement. Bands or artists cannot expect to use their social media accounts only when it suits them, just because they have a product to push or a song to push and expect that the fans will remain engaged.

A perfect example is Metallica, Black Sabbath, Iron Maiden or Bon Jovi. Dream Theater is trying to play in this field, however they don’t have the runs on the board to play against Metallica or Bon Jovi.

Bands with better runs on the board than Dream Theater like Five Finger Death Punch, Shinedown, Halestorm, Lamb Of God, Sixx A.M, Kid Rock and Stone Sour are still looking at ways to engage with their audience on different levels. Don’t focus on how many followers or likes you have. It’s all about connections and trying to make those connections bring value to the relationship.

Bands like Metallica and Bon Jovi use PR agencies to run their social media accounts. Of course the whole business model of the PR company is the less is more model and to have total control over the message. This is in contrast with the social principles of giving out as much information and seeing what connects and what misses.

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A to Z of Making It, Derivative Works, Influenced, Music, Stupidity

Put Your Efforts Into Twenty Little Derivative Projects Throughout The Year

Music and movies just don’t seem to last anymore. The way movies and music are done these days, they don’t fit the modern paradigm of needing to be in the face of the consumer week after week. TV on the other hand has a longer lifespan because it fits the modern paradigm.

George Lucas once said that the $200 million movie is dead. At the moment there are a lot of blockbusters that cost $100 million to $200 million to make that are flops.

Movies like R.I.P.D (a derivative version of Ghostbusters and Men In Black), Pacific Rim (a derivative version of Godzilla and Transformers), The Lone Ranger (a derivative version of The Lone Ranger TV show, National Treasure and Pirates of The Caribbean), Turbo, After Earth and White House Down.

Remember that progress is derivative. Each movie mentioned above is a derivative version of a previous movie that had come before it. So what went wrong. Remember, that this is Hollywood. Hollywood is well known to play on the stupid idea that they need a $200 million movie. So in order to make a $200 million movie, Hollywood focuses on a lot of formulaic material that the public is pushing back on as we are sick and tired of watching it. Meanwhile, the movies that are doing well are the lower budget films.

The Conjuring cost $20 million to make and so far it has made $140 million. The Heat cost $43 million to make and so far it has made $190 million. Now You See Me cost $75 million to make and so far it has made $233 million.

It’s just bad business sense. If you are in the market to sell a product, a better strategy is to test your luck with ten $20 million movies rather than dumping $200 million into just one movie? The public is speaking up. They want the studios to focus on how to make good movies that doesn’t involve following a formula. They want the studios to find quality content.

So what does the failure of several blockbusters have to do with music.

DO NOT PUT ALL YOUR EFFORTS INTO ONE GIANT PROJECT. Put your efforts into twenty little derivative projects throughout the year.

The years of when artists took a year to make an album and went on a three year victory lap as it sold by the truckloads are over. The ones that still take a year to make an album basically have an album that is dead on arrival. The faithful will buy the album and then the victory lap is over.

There is a massive paradigm shift happening in the way the audience consumes entertainment. The best way to sum up the change in consumerism mindset is to use the good old photo analogy. Once upon a time it used to cost a decent amount of dollars to have a photo done. You needed a camera and batteries. Then you had to buy a 35mm film roll for taking the photos and then once the roll was all used up, you needed to take that roll to a photo lab who then converted the roll into negatives and then printed up the photos for you. You then paid the photo lab money and they gave the prints and the negatives back to you. Then we would buy a photo album to store the photos in so that we can view them in the future over and over again. Some people even purchased slide machines to view their negatives on a wall.

Today we just take a photo on our smartphones. Today, photos cost nothing and are oftentimes shot and then discarded. In most cases, they are saved to a hard drive where they will sit forever or uploaded to a social site like Facebook, Instagram, Pinterest, Flickr or Tumblr.

Music is also uploaded to a social site. YouTube is the unofficial and original streaming service. The record labels execs that are doing everything they can to keep their fat pay checks and thinking about yesterday didn’t see that one coming.

The change in consumer behaviour has led to the traditional photo print shop from disappearing. In music, this has led to the reduction in brick and mortar stores that sell recorded music.

Kodak the biggest player in the photography field has disappeared. They made the mistake of ignoring the changes in technology and assumed that people will remain true to the film roll technology. Hang on a second. Isn’t that the same viewpoint the Record Labels hold.

Once upon a time you could only play your music at home. Once upon a time you could only view your photos at home. Today we can view and take our photos everywhere we go. Today we can expect to have all of our music available to us everywhere we go.

So why are the artists creating content with the old Record Label mindset.

Record more frequently, release frequently. Give the people a reason to listen to your music.

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