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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Vito Bratta: A Rock N Roll Technician That Got Lost In All The Noise

Vito Bratta is one of the most searched artists on the internet, especially around what he is doing right now. Like me, thousands of other people that visit this blog, can’t believe that a talent like Vito, just walked away from it all.

In order to understand why Vito Bratta walked away from it all and stopped writing music, I went back into the past and I started re-reading a lot of the interviews I have from him.

THE STATE OF SONGWRITING

In a “Guitar World” interview from July 1991, Vito had the following to say on the state of his guitar playing vs. song writing.

“A weird thing happened to me this year I started thinking less in terms of guitar and more about song writing. I’ve never been the kind of player to showboat, but more and more I’ve been concerning myself with structuring and orchestrating.

On the last record, everyone commented on my playing, but hardly anyone said anything about the songs. That really bothered me. This year people have been saying. “Man, that song killed me.” which I prefer. When I heard the last Van Halen record, my comment was. “It’s not Eddie any more, but the songs sure are great.” That’s the way it should be.”

Vito thought he needed to change to accommodate the expectations of the fans and the label. In the end, the fans didn’t want him to change. We loved him exactly as he was. His guitar playing made the songs.

So Vito changes the way he thinks around songwriting. The results don’t generate into sales. In 1991, success in the music business was relative to the sales of the record. The confidence and the self-doubt that comes with disappointment is enough to kill a career.

Brad Tolinski, the person who was conducting the interview mentioned to Vito that it seemed that he made a conscious effort to play differently on “Mane Attraction” and that there are less broken arpeggios and other styling’s that Vito is renowned for.

Vito answered that with the following words;

“I don’t play like myself on this record. My sound is much heavier. For example, the lead break on “The Warsong” marks one of the first times I really explored what I call those “Zakk Wylde Pentatonic’s” and “Ace Frehley Bends”. It was just a mood I was in. While on tour with Ozzy last year, we started feeling like we weren’t the hard rock band that we used to be. On this record I just wanted to rock out.”

Remember back in 2007, when Vito appeared on the Eddie Trunk show. One of the comments he made on that show, was that he realised during the “Big Game” tour, that White Lion need heavier songs that worked more in a live setting. So instead of having a mindset about writing songs, Vito now has a mindset that he needs to write better songs, heavier songs, rockier songs and songs that work in the live show.

Vito’s whole thought process is now putting unwanted pressure on the song writing process, which to me should be natural and not forced.

In the “Guitar World” interview from July 1991, Vito also said the same when Brad Tolinski mentioned, that he could understand why Vito is frustrated as the tonal subtleties of his best work, like the solos in “Wait” and “Little Fighter,” tend to get lost in an arena.

Vito responded with the following; “Yeah, I agree. But I think “The Warsong” will kick ass in any situation. The real subtle tasty stuff seems to get lost outside the studio, and that’s a real problem.”

This is an important distinction to make between bands that have gone through the stratosphere and bands that stagnated.

On the Justice tour, it was noted that Metallica fans were seen yawning during the longer complex songs from the Justice album. So what did Metallica do next? They released the monster known as the “Black” album. Shorter songs, less complex and songs that rocked hard.

All the Classic Rock bands used to perform their songs live before they recorded them. That is why all of those albums from the Seventies had songs that rocked hard in the studio and in the live arena. In the end a musician’s level of success depends on their ability to entertain. It is never about their level of technical proficiency. Bands like Kiss, Motley Crue, Metallica, Van Halen and Bon Jovi are mega successful in the business because they can entertain. Are they the most virtuosic bands out there. Of course not, however they have had a career at a level that the most virtuosic artist out there dreams to have.

THE PROBLEM WITH OVERTHINKING

Brad Tolinski mentioned that the “opening track, “Lights And Thunder,” is interesting. It’s epic in length and structurally complex, yet the solo is relatively simple and minimal.”

Vito responded with the following;
“The lead part is simple, but I think it fits. When I was listening to some of our old records, I noticed a few lead breaks that struck me as being inappropriate. It’s not that they were bad; in fact, most of them were melodic and performed well. But in retrospect, some of them struck me as being too busy or ornate. When I first played the lead to “Lights And Thunder,” I thought, “God, I can’t play that. It’s bullshit. It’s too easy.” But everybody in the studio loved it and told me to sleep on it and listen to it again when I was fresh. The next day I came in and thought, “It still doesn’t sound like anything I would play, but it sure fits the bill.”

He is not sure and he is doubtful. He is over analysing his past work. It is all counter-productive. The interview with Guitar World was in the issue from July 1991. By September 1991 it was all over. When you overthink things too much, you second guess everything you do and in the end, you lose your fire, the motivation that kept you hungry.

THE STATE OF HARD ROCK MUSIC

In the June, 1989 issue of “Kerrang”, Vito states the following on his views of the current state of hard rock;

“I know a lot of bands who’ll write a song and their guitar players will say I’ve got to do a lead break here, I’ve got to let rip there. It’s an ego thing. When I write, I say well, the song will sound better if I have an acoustic here or a clear sounding guitar, maybe no lead. I think it’s really annoying when a melodic song is ruined by a guitar player blasting away, it grates on my nerves.”

In an issue of “Guitar World”, dated July, 1991, Bratta more or less stated the same view point as he did a few years ago.

“You can see the guitarist thinking. “Forget the song, forget the band, I just want to get my name in Guitar World.” That’s not where it’s at anymore. Everybody can play these days.

While I was living in L.A. last year, I went into a local music store to pick up an issue of your magazine, and I heard this incredible guitar player. It turned out to be some little kid with his dad! I mean, he had twice the chops I had. He came up and asked for my autograph, and I said, “Sure, one minute.” Then I snuck out the back door before he had a chance to ask me to jam.

I’ve run into kids that can play “Wait” better than I can, but what’s the point? Being a technician is only part of the equation, and I’m trying to study the other half: song writing.

I hate it when people say things like, “I know you write songs that are heard by millions of people, but are you really happy?” I mean, yeah. Don’t be absurd. I want as many people as possible to hear the band. I’m convinced that the reason people like Jimi Hendrix and Eric Clapton and the reason why they have endured is that they have composed memorable songs as well as solos.”

I have always said that Grunge didn’t kill the hard rock / glam rock movement. The rock movement killed itself. Hard Rock in the Eighties started off with the first wave of L.A bands. Then the second wave of L.A bands came along with the Classic seventies rockers who started to rebrand themselves to fit the scene. Then the third wave came and the fourth and the fifth further diluting the pool. Every two years, new cities got identified as the next big hub. So the Record Labels swarmed and so many inferior derivative bands got signed, that in the end, it all imploded. The real good acts couldn’t be heard from all the noise of the crap acts.

The current state of affairs in the music business bothered Vito. It played on his mind. He was a technician trying to find out how he fitted into the current climate. Should he write they way he also had or should he change and adapt so that he can meet expectations placed on him.

Unfortunately, Vito gave in to the expectations. He gave in to all the leaches that made multiple millions from his hard work.

VITO BRATTA RIG 1991

The “Mane Attraction” record was done with his trusty Steinberger guitar. In the “Guitar World” interview from July 1991, Vito said that he was planning on using something different when White Lion goes on tour as the Steinberger was starting to bother him because it was almost too easy to play.

“I’m not fighting for the notes anymore and I miss that tension. This may sound bizarre, but if you give me a Les Paul or a Strat I’m lost, and that bums me out. Lately I’ve been using an old ESP Strat that I’ve had laying around, just to get me back in shape.”

His amplification was basically the same system he has used for the last few years. The heart of Vito’s rack consists primarily of three units: an ADA MP-1 preamp, a BBE 422A Sonic Maximizer and a Digitech DSP 256 multi effects processor. The system is powered by a Carvin FET Series amplifier, and a Rocktron Hush keeps the lid on any excess noise.

“It’s a relatively simple rig, but it’s very effective. I put it together with Michael Wagener, who produced Pride and Big Game.”

THE GUITAR WORLD REVIEW

Mane attraction is Top 40 stuff, for sure. But not quite as gooey as the usual radio fare more like what the Baby’s used to do. Except White Lion has Vito Bratta. Though you have to wade knee-deep through patently clichéd arena rock-ioms for that Bratta burn, when he does cut loose it’s worth turning up the volume knob a decibel or three. But in bands where song writing is the chief concern, really exceptional guitarists always end up getting be shrouded like a lace covered end table. Your little sister is gonna buy it, so borrow it when she’s watching Dance Fever. And try to figure out how Vito manages to retain his credibility.

It’s funny reading the Guitar World interview first and then the review (They both appeared in the same issue). In the interview, Vito is talking about how he wants people to say that the song knocked them out, and then you have the reviewer saying that you need to “wade knee deep through patently clichéd arena rock-ioms for that Bratta burn.”

TRIBUTE TO SRV

In the same Guitar World interview from 1991, Vito commented on his tribute to the late Stevie Ray Vaughan.

“”Blue Monday” was my way of paying tribute to Stevie Ray Vaughan. I’m not really a lyricist, but I figured I could try to express my gratitude to him through my guitar. To this day I can’t even figure out why Stevie meant so much to me. He was just a guitarist, but his playing destroyed me. He was probably my favourite. You don’t really hear him in my playing, but I could listen to him night and day. I wasn’t trying to show off my blues chops. It was just a simple memorial to someone I admired very much. I don’t care if people think it’s the worst thing they’ve ever heard. It was my tribute to a great man.”

FINAL WORDS FROM MIKE TRAMP

Mike Tramp had the following to say on Vito in an interview with the website Metal Sludge; http://www.metalsludge.tv/?p=36727

“I had made a public statement that I was not willing to talk about all this anymore, and I don’t know what he is doing, but as far as Vito the guitar player and Vito the songwriter and musician, he was in a calibre all by himself. It shows in his great solos, and so many people love the way he played like Eddie with the hammer-ons and all that stuff like the Van Halen solo on “Ain’t Talkin’ Bout Love.” I just love the way Vito played solos on “Wait” and “Little Fighter” and some of the others. He was like Mozart.

We tried to do new White Lions with Warren DeMartini and Paul Gilbert and all these others, and no one wanted to do Vito. He was unlike anyone else, he had his own way of doing thing, and plus he was a great songwriter. Had he remained in the business, Vito would have been bigger than Steve Vai and all those types of guys. With him the melody came before anything else, and that’s nothing but the highest praise. I loved the sound of his guitar and I loved writing songs with him and stuff like that, but we had nothing else in common, unfortunately. There isn’t any bad blood between us. It’s just frustrating that I’ve had to carry on White Lion all by myself 100 percent. I just want to set in on record once again: We were White Lion once, but never again. But as for Vito, I am surprised he isn’t a million percent bigger in the music business. I don’t have an answer. No one ever will.”

Could you imagine White Lion with Warren DeMartini on guitar or Paul Gilbert? Great players, however as Mike said, they wouldn’t touch Vito. He was better then all of them and the above words from Mike prove that. The difference between them is the mindset. Vito confused thought process with what was expected of him, instead of what he expected of himself. That is the difference between followers and leaders.

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Classic Songs to Be Discovered, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

Bloodied But Unbowed – Passing Time with Dee Snider, Desperado and Shut Up And Give Me The Mic

I am about 200 pages deep into the Dee Snider bio, “Shut Up and Give Me The Mic.” It got me into a Snider mood, so I turned to “Desperado – Bloodied But Unbowed”. You cant find it on Spotify, however all the songs are available on YouTube, the original unofficial streaming site. You see, while the Record Labels procrastinated over licensing Spotify, YouTube slipped in through the back door and won the streaming war. If you want to buy it, iTunes also has it for sale.

Bloodied But Unbowed means “harmed but not defeated by an unpleasant situation or competition”. It is a typical Dee Snider statement especially coming off the Twisted Sister meltdown. For the uninitiated Desperado also includes Clive Burr (RIP) on drums, Bernie Tormè on guitars and Marc Russel on bass.

The project never saw a proper release due to the record label Elektra, pulling the CD from the shelves, two weeks before its release. The quote from Bernie Tormè more or less sums it up; “Well, it took years out of all our lives, though for me 99.9% was pure pleasure. It was a great album, great singer, great band, but unfortunately for us, a shit record company.”

Dee sums up his feelings in “Shut Up And Give Me The Mic”;

“I was literally packing to leave for England to shoot our video when I received a devastating call from my manager, Mark Puma. Elektra Records had dropped Desperado and shelved our album.

The news hit me as if I’d been told a family member died. I collapsed in a chair and listened to an explanation of how my record—which already had a catalog number and was in the Elektra database and slated for release in just weeks—had come to an end. Brian Koppelman—the fan who had signed us—had left the label for a better offer at a new record company called Giant Records. Insulted by Brian’s move, Elektra got even with him by “shelving” all the projects he was working on. As if we were inanimate objects, Elektra Records shut down our careers. I couldn’t believe it.”

Back in the heyday of the record labels, as a musician, your career was in the hands of the record labels. The record company moguls had the power to make or break not only musical careers but the financial lives of individuals. Even though the Desperado project started in 1988, the story of their album getting shelved goes back to 1983, when Bob Krasnow was put in charge of Elektra and given the task of turning the Label’s fortunes around.

So what happens when making music and making profits collides? Careers get destroyed and careers get put on hold. Bob Krasnow came into power, destroyed the careers of many artists between 1983 and 1993. Desperado wasn’t the first project that Bob Krasnow left nor would it be the last. By 1994, he abruptly resigned (aka for pushed to resign) from Elektra, after he was excluded from the new Warner Music corporate inner circle. How does it feel to be on the outer, sucker? Payback

Emaheevul

Clive Burr lays the foundation for the song after the harmonica intro. The version on “Blood and Bullets” from Widowmaker, is a modern radio friendly take, however the Desperado version has that Bluesy Classic Rock rawness that I like. This is the same feeling I had when I compared the Atlantic re-issue of “Under The Blade” with the original Secret Records version. For me the Secret Records version had that rawness that was just perfect.

Big credit to Bernie Torme and Clive Burr for the Classic Rock touch. Dee always wrote great melodies and with Torme on the scene, he now had a person that could write music that was more intricate.

Never thought much about right or wrong
Never thought much about what I’ve done
Never think much about what I’ll do

You know the story. Our upbringing is all about living as a member of the family, the community and the nation. It’s all about doing the right thing instead of the wrong thing and so on. Pursuing your own dreams and pleasures is frowned upon and seen as selfish, especially if it doesn’t involve earning a weekly wage.

Then you have Dee spitting out the words of Emaheevul. Don’t think about it, don’t procrastinate about it, just do it.

Am I evil?
What’s it to you?
Am I evil?
Compared to who?
Am I evil?
Death, where’s thy sting?
How you dare
Point and stare
Who made you king?

A funny thing happens to all the ones that point and stare. Their life eventually ends up in the doldrums because it isn’t as great as they make it out to be. The ones that judge end up being judged.

The Heart Is A Lonely Hunter

It’s 7 minutes long and it’s got that large Def Leppard style chorus ala, “Headed For A Heartbreak”. Bernie Torme is allowed to take centre stage on this song, with his leads and fills.

Dee has said that “The Heart is a Lonely Hunter” is his proudest moment as a writer and nobody even knows the song. I know about and a lot of others know it. In time, millions more will know it. The music business model has always been about creating great music now, only to get recognition years later. Then the record labels got powerful and made the music business all about creating music now and expecting to be paid handsomely now. No wonder Dee has lost his motivation to create new material.

But a man ain’t a man if he don’t take a stand
And he won’t put it all on the line

One thing that I am taking out of the Dee Snider bio so far, is that he always put everything on the line just to make it. He was a leader. Leaders question authority, while followers obey the rules. Leaders have no safety net, while followers have a back-up plan. Leaders, start the corporation, while followers work for the corporation. Leaders do it their own way, while followers have conformity as their way of doing things.

I can’t see any band in today’s times, hanging in for seven to nine years before they get international recognition. The kids these days don’t have that mindset. Furthermore, the music model is totally different. Look at the band Heartist. They built their following online and then when they played their first gig, the buzz was there, the record labels came out in force and so did all the prospective managers.

The book also highlights the difference between “breaking through” in the 70s/80s and today. Fame and fortune in the music business can be gone in an instant no matter how hard a person works at it. The music industry is a brutal machine. From 1976 to 1992, Dee Snider was chewed up and spat out numerous times and he still made it through. The music business is about survival.

Ain’t the only one to ever lose
Ain’t the only man who had to choose
I’m no stranger to that kind of news
But a man ain’t a man if he don’t make a stand
And he won’t put his heart on the line

If you are afraid to lose, then you are a follower and you don’t belong in the music business. If you believe that you are destined to win and are not afraid to lose, then you belong in the music business. While followers plan, leaders make it up as they go.

This song is written before the “Desperado” album was pulled. It’s like Dee could see the future. Great music and great messages are timeless. The themes in “The Heart is a Lonely Hunter” were relevant in 1988/89 when the song came to fruition. The same theme was relevant when Widowmaker came to be in 1992 and in 2013 the message is still relevant. You will never be a winner if you don’t put everything on the line.

Calling For You

95% of the love ballads that came out during the Eighties I found corny. I really liked “Love Song” from Tesla. It was a whole different take on the format, with many different movements, like the Randy Rhoads inspired classical guitar intro, to the normal stock standard hard rock ballad and the big “Hey Jude”, “love will find a way” ending.

The original version of “Calling For You” leaves me speechless and the Widowmaker version is also top notch. When you have a quality song, the output will always be quality. Its great to hear Bernie Torme’s style in this song as I was so used to Al Pitrelli’s take. Clive Burr is hitting the skins, like it is his last day on this Earth especially on the pre chorus part of the song, when Dee starts singing, “Girl I want you to stay / I beg you, I pray / Don’t leave me this way / I’ve so much to say / Oh, don’t walk away / How long must I pay?”

There is that familiarity in the lyrics. The lyric line of “How long must I pay?” is referencing the song “The Price” from the Stay Hungry album. Back in 1984 it was a price that Dee had to pay and in 1988/89 he is asking the question, for how long must he pay the price.

See You At Sunrise

Classic solo by Torme. The lead break alone is one of those songs within a song compositions. It’s melodic and shredilicous. It goes on for about two minutes and it closes the song. No one has got the balls these days to go with a two minute lead break in a song. Everything is about conformity. Followers play the political game. Leaders on the other hand, play their own game. I really like how Dee uses the cowboy showdown analogy for the breakdown/showdown of a relationship.

See you at sunrise
See you in the morning’s light
There won’t be any compromise when I’m blowin’ you away

I was reading some reviews on Dee’s bio, and quite a few of them had the words that Dee’s ego is still uncontrollable. Maybe it is. While followers conform their personalities to get along, Dee just got to be himself. There was no compromise. That is what leaders do.

In the end, Twisted Sister became international stars because of Dee Snider. No one cares about the hard work that Jay Jay French put in behind the scenes. In the end, artists are judged by their songs and the songwriter in Twisted Sister was/is Dee Snider. Case closed.

Gone Bad

It’s perfect for 1989. It’s pop metal and it’s sleazy as hell. Again, both versions between Desperado and Widowmaker have their own uniqueness. The Desperado version, is edgier and rawer. If anything it is under produced. Torme again shines with his Guitar Heroics. The lead break is again a “song within a song” composition. Torme was really in his element working with Dee.

So I’m bad, cut off from the rest
So I walk alone, everything you detest
Why should I play the games you play
Should I worry ’bout all the things people say
Tell me why should I care
Won’t you tell me what should I prove
That I’m just as feeble and lost as you?

The Maverick (Run Wild, Run Free)

This is probably as close as Dee got to his Twisted Sister days with Desperado. It reminds me of the “You Cant Stop Rock N Roll” period. The song to me is autobiographical.

It stood in the meadow, wind blowin’ through its mane
Cryin’ go, go, go, go and do it
He stares out the window, anger feeds his flame
Cries oh, oh, oh I can’t lose it
And he asks no questions why ’cause he knows it’s do or die
He got colder and tough, now he’s hard to the stuff
He’s got to go and try

While the majority of society argues about their pay, for Dee Snider money was secondary. The mission statement was always about succeeding. It was about making it. Any price would be paid in order to succeed.

Run wild, run free on the road to nowhere
No one’s gonna change your life

The mission statement is about running wild and running free and doing things your own way. Do not expect a shining light to arrive from out of nowhere and change your life. You are in control of your own life. If something is not working then something needs to change. It always starts with you.

But she asks no questions why ’cause she knows it’s do or die
She just smiles and hangs tough ’cause she’s hard to the stuff
She knows he’s got to try

The other side to the mission statement. In chasing dreams, how much are you willing to sacrifice. When it comes to music, a lot.

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A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Dreams of Machine Head’s new album, Great Fear Metaphor and the views of Mr Sixx

Machine Head’s trajectory in the 2000’s is comparable to Metallica’s trajectory in the Eighties. Yep, I know that Machine Head began in the Nineties and that their first album came out in 1994. However, after “Supercharger” in 2001, Machine Head pressed the reset switch on their career and due to certain circumstances, they started writing songs that they were producing as well.

In 2003, Machine Head released “Through The Ashes Of Empires”. To me this is comparable to “Ride The Lightning” from Metallica released in 1984.

In 2007, Machine Head released “The Blackening”. To me this is comparable to “Master Of Puppets” from Metallica released in 1986.

In 2011, Machine Head released “Unto The Locust.” To me this is comparable to “…And Justice For All” from Metallica released in 1988.

It looks like the new Machine Head album will have a street date sometime in 2014. The question is, will the new Machine Head album be comparable to the spectacular Black album from Metallica released in 1991.

Robb Flynn has put out some thoughts around the consumption of music and the way it is released and marketed. He was asking fans, what do they want Machine Head in respect to the new album. I agree with his mindset and his view point. So the question is, how will Machine Head release their new music?

Will they focus on just the existing CD format and packaging that the record labels have done since day dot?

Will they focus on the idea, that if you purchase the CD, you also get a digital rip of the album at the same time? (Amazon does this for participating bands and Coheed and Cambria did this for The Afterman releases).

Will they have a super deluxe packaging option for their hard core fans?

I actually had a dream that I purchased a super deluxe pack from Machine Head for their new album. In my dream, my subconscious mind gave the album the title of “Great Fear Metaphor”.

The pack included the following items (I still can’t believe I dreamt this stuff);

*A unique T Shirt, with band art on the front and on the back of the T-Shirt, the fans surname with a number like 00001 for the first person to purchase it, 00002 for the next and so forth. Each premium package focused on it being unique  and personalised.  I was allowed to purchase extra multiple T-Shirts in different sizes for a decent price so that I had the same shirts for my wife and my kids.

* Different album art for each Premium box.

* A 30 page booklet, that talks about the songs, their meanings, the musical inspirations behind the riffs with each page littered with tab like musical drawings/excerpts of some of the riffs and their leads.

* The usual CD plus DVD plus access to a digital download area, where I could download the mp3’s of the songs, plus early demo drafts of the songs.

In my opinion, the super deluxe packaging is for the super fan market and if bands are not satisfying this market, they are leaving money on the table.

I remember reading some of the negative comments in relation to Robb’s views on the CD format, and a lot of them said the same thing, like how can Robb Flynn be talking about abandoning the CD format when he is in the business of selling CD’s.  

Umm, no. Machine Head and Robb Flynn are in the music business. First and foremost, they create music. They are not in the business to sell CD’s. That was the role of the record label. In the past, for a fan to hear that music, it needed to be placed onto a format that could be distributed. These formats involved, LP’s, Cassettes and CD’s. This in turn gave control to the Record Labels. The record labels made money by exploiting the work of the artists it signed.  

Read this article about the introduction of certain formats and the resistance to those formats initially.

Two main things stood out to me in the article. The first is when cassettes came out in the seventies. People started to copy music onto these cassettes. So what do the music business do? They scream piracy and demand government action. In 1971, the music business had a Piracy convention in Geneva, to put into force an agreement to stamp out piracy. This is the comment from the article;

“Twenty-three countries have signed the agreement, which is expected to be widely ratified to provide an effective international protection against the pirating menace predicted as formidable enough to disrupt the whole of the world music industry if allowed to continue unchecked.”

Sound familiar to 2013. It looks like the music business didn’t get the hint back in 1971. People want to copy and share their music.

The next thing that stood out is the following comment;

“Unless you find another way of making money besides controlling copying, you will not last in the digital age.”

A person by the name of Ram Samudrala made that comment in Billboard Magazine issue that was dated July 18, 1998. That is 15 years ago. The Record Labels and the RIAA ignored the advice and as such, they failed their artists on their roster.

Fast forward to 2013, and you have the real artists trying to find other ways of making money besides record sales, while the record labels are still ignoring this advice and are trying to get back the control they had over copying and distribution by litigating against ISP’s, sharers, downloaders and trying to get legislation passed to benefit them.

Does it all sound familiar? A failure to innovate leads to a piracy unchecked problem. A failure to service the customer base leads to a piracy unchecked problem.

On the topic of innovation I want to comment on a favourite artists of mine, Nikki Sixx. He posted the below comments recently and I was very surprised at his stance, as I always viewed him as an innovator and someone that was always trying to find other ways to make money besides selling recorded music;

When I was scrounging through record shops as a kid you usually (unless you just shopped for single’s) bought the whole album. I always fell deeper in love with the band because “ALL” their songs spoke to me. Of course some jumped out at you right away while others grew on you but you didn’t skip any songs, you would listen from top to bottom over and over again.

When I started making albums I always believed the WHOLE album was the adventure. Of course there is the lead single for radio but when did THAT become the whole experience?

I talk to more and more people every day who tell me they only buy singles now. iTunes hasn’t helped for that of course. We have asked them many times to bundle our album as one download so fans wouldn’t cherry pick the hits and miss the hidden gems but it’s not part of their business model. I love iTunes and buy music almost daily from it but it still frustrates me. I just wish more people clicked “BUY ALBUM”. Maybe I am old fashioned in how I believe music should be listened to but I refuse to ever buy just a band’s single. I always buy the WHOLE album. I encourage you to do the same. Technology may have changed but the fact that a band makes a WHOLE album for you hasn’t.  Dig deep and I promise you, you will fall deeper in love with the artist than you ever could only listening to one song.

In relation to his first paragraph and the comment “you usually (unless you just shopped for single’s) bought the whole album”.

Yes, that is correct, we usually purchased the whole album because that was the only way we could hear the music. In a lot of independent record shops during the mid to late eighties, you couldn’t even find a single. The only option we had to buy was the album.

Remember the comments from Brad Paisley, it is always about the songs. That is why the fans stick around with the artists. As soon as the quality of the songs disappears, the fan becomes burned on the artist and they turn away. For any artist these days, if you want people to purchase the whole album, you need to create greatness. If you have 8 great songs, put 8 great songs on it. Don’t put 8 great songs and 4 fillers.

I have always purchased the albums from Motley Crue (as well as their box sets Music To Crash Your Car Vol. 1 and 2, Loud as F… and so on), Brides Of Destruction, Sixx A.M., 58, Tommy Lee, Methods of Mayhem and Vince Neil’s solo albums.

I always skip tracks from each Motley Crue album, because they are just not great.

One thing that Motley Crue has been very poor at is releasing super deluxe packaging for their super fans. They are dead set not satisfying this market.

I really like what Nikki Sixx has done with Sixx A.M so far, in the way that they have a book and a body of music with each release. However, as a fan you still needed to buy them separately. There was no super deluxe pack that was unique.  

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A to Z of Making It, Music, My Stories, Piracy

It’s Always About The Songs

I am reading an article on Brad Paisley.

When he was asked about why he thinks his popularity resonates so strongly with audiences around the world, Paisley answered with the following:

“It’s always songs.”

He further adds that the minute an artist starts to think it’s them and not the songs they are singing that resonates, it is the moment that they start to think they are larger than life.

We are fans of music. We are attracted to the songs. If that same artist keeps churning out great songs, then we stick around. If they don’t, we go looking for something else.

I got into the band Bon Jovi because of the songs, not because of an individual. Desmond Child and Billy Falcon have co written alot of songs for the band, however their solo careers didn’t get any traction while Jon Bon Jovi’s solo career is a one hit wonder and Richie Sambora’s is aimed at a whole different audience.

I got into Coheed and Cambria because of the Amory Wars story and the songs. If I got into Coheed and Cambria because of an individual, then I would be also listening to all of the side projects.  

When it all comes down to it, the song is the only thing that remains. The top 10 list for my kids are the following songs;

1. Eye Of The Tiger from Survivor
2. Lick It Up from Kiss
3. We’re Not Gonna Take It from Twisted Sister.
4. Livin On A Prayer from Bon Jovi
5. Anyway You Want It from Journey
6. Smoke On The Water from Deep Purple
7. The Final Countdown from Europe
8. We Will Rock You from Queen
9. Back In Black from AC/DC
10. Iron Man from Black Sabbath

The kids of today don’t say the band name, they say the song name. In time the above songs will be covered over and over again, further obscuring, the original writer. All The Young Dudes from Mott The Hoople and originally written by David Bowie, has been covered by Bruce Dickinson, Ozzy Osbourne, Aerosmith, Angel, Tesla, The Smashing Pumpkins, Judas Priest and Stone Temple Pilots.

My kids love the song Cum On Feel The Noize. They don’t care which version they hear (Slade or Quiet Riot), they only care about hearing the song. I never went back to hear the original Slade version. I was quite content with the Quiet Riot version.

In the same interview, Paisley talks about some truths in relation to technology.

“It’s a constant challenge to try and get people’s attention,” Paisley said. For instance, he can put a huge amount of effort in a music video (such as his recent “Southern Comfort Zone”), “and then you’re upstaged by ‘David at the Dentist.‘”

This is real life example of an artist and their backers, spending time and money to produce something of decent quality, only to be trumped by a video that cost almost nothing to make.

The record labels whine and complain about piracy, however their real problem is that they do not know how to compete in the market place.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Who is Jon Bon Jovi these days?

What happened along the way? What happened to the 1970’s kid that got fired from his job because he cranked Bruce Springsteen up on the radio?

I am a Bon Jovi fan from their inception. I saw the “Runaway” clip doing the rounds on late night TV. The next single “She Don’t Know Me” did some rounds as well and then it was “In and Out of Love”. Of course when “Slippery When Wet “came out and started moving 700,000 units each month, the Jersey boy went from suburbia to high-class royalty. I always saw Bon Jovi as a band, much the same way I saw Van Halen as a band.

So who is Jon Bon Jovi these days? He is the face of a rock n roll band that has sold millions. He is the reason why Richie Sambora is not it the band? He is the reason why fans at the New York State Fair missed out on a Bon Jovi performance, so that he could play at a Government private fundraiser. He is the reason why Bon Jovi fans, who paid money for a Bon Jovi concert got treated to a beach party Kings of Suburbia show.

Of course Jon Bon Jovi does his bit, donating $1 million to the Sandy relief (monies obtained from his fans), donating to his Soul Foundation (which is again financed by the fans via the fan club) or playing a show in Spain where ticket prices are lowered and in some cases free.

This is Jon Bon Jovi playing to the mainstream press, ticking all the boxes that he is a good guy. Things change. Just because Bon Jovi sold a ton of tickets yesterday, that does not mean he can sell a ton today. Once again, it all comes down to money. Didn’t used to be that way, it used to be about music.

 

First and foremost Jon Bon Jovi is a musician and the current Jon Bon Jovi has forgotten that. These days, he just all about the sell so that he can fund all of his other adventures that have nothing to do with music however he over charges his musical fans in order to fund them. I paid $1000 for 4 tickets to Bon Jovi’s Australian shows and I was really hoping that Richie Sambora will be in town for them, for the reason that I was taking my children and they are fans of Sambora. 

Once upon a time Jon Bon Jovi’s story was not all about the hype and the sell. He failed like all of us before he succeeded. After two Bon Jovi albums that the band worked hard to tour and to promote, he was in debt by half a million to the label and still living in his parents’ house. Things had to change.

The whole reason he started using Desmond Child was to write songs for other artists. He was trying to find another income stream as a song writer. So they wrote and wrote. He then got a top notch production team in Bruce Fairbairn and Bob Rock. They released Slippery When Wet and Bon Jovi had finally become a winner. He then tried to do the same thing with the New Jersey album, however it just wasn’t the same.

Bon Jovi obtained an audience because the band had formed a relationship with the songs. The album was just a format to get the music out there that the Record Labels exploited. The problem with Jon Bon Jovi, is that he believed he gained his audience because of the album. He based his success on the number of albums he sold. He measured his success on the numbers. So what did he do afterwards? He tried to re-write “Slippery When Wet” over and over again, losing that specialness. Relationships are formed on specialness.

Jon Bon Jovi is too far gone at the moment, seduced by the B.S of making money right now instead of making creative everlasting art. The fan base of Bon Jovi was built on the poor, the ones that who couldn’t afford much, the ones that believed in the message of “Livin On A Prayer”. The fan base was never built around the rich who would pay anything. What does this do? It separates the band from the real audience. 

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Cog

When the History of Australian music is written by the mainstream pop writers, a certain band from Bondi, Sydney called Cog will be forgotten. Seeing the band play live on a lot of occasions, I can say without a doubt, they are one of Australia’s best live bands.

The star of the show without doubt was always Lucius Borich on drums. He rolled and he grooved. The energy he produced on stage, he somehow miraculous transferred over to the audience.

I remember the times when we played with Cog at the Oxford Tavern and UniBar in Wollongong. We all had to load in early as the doors to the venue would shut. (Note: The venue was normally open and entry to watch the live show was free, however when Cog came into town, the venue was turned into a concert hall.)

So we just sat around, drinking beer and watching Lucius sound check. There he is, sound checking the drums, then the guitars and then the bass. The thing that blew me away was the riffs he was playing during the guitar sound checks. At that time, the information doing the rounds on Cog was very vague.

So I had no idea that Lucius was such an accomplished instrumentalist and songwriter. That is why as a drummer he really locks in with the guitar and the bass. That is why his drums move with the peaks and valleys of each song.

No Other Way

What an album track! For an Australian band, it is a ballsy move to open an album with a 10 minute song. The rules are made to be broken and that is what Cog kept on doing with all of their releases. While all their contemporaries went to the hook immediately, Cog took their time to build up to it and when they did, it was well worth the wait. Every time I go back to this song, I keep on hearing little things that I missed with each play before.

Once upon a time albums were not made for radio. Of course, each band had a few songs that could be considered radio friendly, however, the soul of the album was always found by digging deep into the cuts. I remember reading a lot of polarising reviews of the “Sharing Space” album released in 2008, however, if you listen to “No Other Way” and not nod your head, then you must be dead.

Bridges are burning but faces are looking away
People are yearning for someone to show them the way
Tables keep turning and time is the price that we’ll pay
Fast cars and freedom as long as you learn to obey

Fear is the virus they use to divide us
Hoping we’ll all just pretend
That there’s no other way

I remember sitting down to learn this song and I started to break it down into movements. The above lyrics form part of the intro which I call “Movement 1 (0:00 to 2:17)”. It’s got that major chord to minor chord transition and it’s got a melodic hook that draws you in. This is Cog saying to the fans, we are still progressive, we are still mathy, however we are a touch different to what you are used too. This track has melody, it has soul and it has groove.

The subject matter is way understated and so relevant. This is Cog, not playing for a radio hit, but somehow if people stumbled onto it, they would be hooked like it was a radio hit.

Ordered by a god above
To murder in the name of love
And they’ll always claim that truth is on their side

Holding keys to a paradise
All their noise is a lullaby
For years they have ruled over you and I

I called the above, “Movement 2 (2:18 to 3.32)”. Anyone seen the documentary, “Zeitgeist”. It is great viewing. Even Robb Flynn spoke about it recently in one of his journal posts.

Lay down your guns people and start again
And stop digging this hole
Into which we’re all sliding

Screaming down a dead end track
We took a wrong turn now we’re heading back to love
Once this ship has departed
Everyone can feel at home

All invited
Humans undivided
Why not set aside the time to understand your mind

Take it slowly
While facts are showing
Until we’re there
Until we all arrive

I call the above Movement 3 (3:33 to 6:05). People need to listen to each other and take the time to understand each other, instead of talking over each other. “Anybody Listening” from Queensryche, also invokes a similar theme of trying to find a freedom for the soul and to pay attention to what people are saying.

Bridges are burning but faces are looking away
People are yearning for someone to show them the way
Tables keep turning and time is the price that we’ll pay
Fast cars and freedom as long as you learn to obey

Take it slowly
While facts are showing
Until we’re there
Until we all arrive

Fear is the virus they use to divide us
Hoping we’ll all just pretend
That there’s no other way
No other way

I call the above Movement 4 (6:06 to 9.55) – Hearing the melodic hook of the intro sung again over a different chord progression is brilliant.

Are You Interested?

The most famous song off “Sharing Space” is “Are You Interested?” The song embedded itself into the listeners mind and it never left. Producing something magical rarely follows formula. The vocal line of Flynn Gower drives the song.

Yes they’re making lists of people interested in this
And they’re scanning all their databases
Hunting terrorists
Yes their making lists of people interested in this
And anyone who speaks their mind is labelled anarchist

In 2008, Cog sang about how personal privacy is extinct. In 2013, the world is in uproar at the Governments spying on their own citizens.

Four Walls

I am sitting at work listening to “Four Walls” telling myself THIS IS A HIT!. You need to dig down deep into the album to check out “Four Walls” as it is track 12. It’s truly genius, a hooky track based on agoraphobia.

I’m stuck in a space
Four walls
In a room again
But I feel safe
Cause I know, where the end begins

What If

It is the 5/4 timing at the start that hooks me. Again, the vocal line drives the song. It sounds primal and angry. It is almost robotic. It is one of the shorter tracks, however it is still infectious. The song has elements of math rock in it, and in a way the message is one of hope.

What if
In the future
People
Just decided
No more leaders
Fighting to control us

This is Cog offering solutions.

What if
Life was
Just an
Illusion
Made up
By you

We don’t trust our own voice or conscience anymore. We procrastinate and we fail to make important decisions in life. We are fearful of losing what we have, so we over analyse everything to death. So we live a life, that we surround with illusions, just to make us feel better about where we are at in life. I remember this phrase, about proving that a chair exists outside of our mind.

Some things don’t seem right
Change is in sight
Some things are so wrong
Blind eyes too long

It’s like the Queensryche song, “Sign of the Times”, where they ask the question, “Can we do better than this?” The answer is we can, however we have been blinded for so long, we fail to see the wrongs.

Bird Of Feather

This song is dark. It is confrontational.You can hear the anguish in Flynn’s voice at the separation from his three year old daughter and his partner. He was away from them for eight months while he was recording the album in the U.S and then once the album was released, he had to seperate from them again to tour.

 

But I’m only trying to make it better,
Is there no other way,
No other way to go,

Bridging the gap with calling,
Don’t fade away,
Tuning my ears to the sound of your tears,
Is there no other way?

Of course she’s wondering why,
Only three years old,
Dad’s gone again,
Don’t know when,
We’ll all be back home together

Sharing Space

All the faces that we’ve learnt to love
And all the tears we cried when we opened up

I been working, dreaming, wanting something more
And I’m thinking; all this shit I’m doing, what’s it for?

I’m waiting for the day to arrive

They have been writing and touring for years and they have come a long way. They set themselves goals and then complete them. Now they are at a point in their life where they are doing some self-evaluation. They are re-assessing, asking the question why they are together, as life moves so fast, they need to take a pause to absorb it all.

All the fighting, the hurting, the bleeding, the crying
What’s it for?
All the people living, breathing, dying
Wanting more…

For some reason it reminds me of the song, “Promised Land” from Queensryche. Queensryche asks the question, what is success and what is happiness in that song. Does success equal happiness? Our whole society is based on consumption. We are all part of this system, so what’s this life for? Basically all of the ideals our society stands for is a load of crap.

Listening to Cog brings back memories of Tool. Progressive, a bit alternative, a bit rocky, a bit metally, very left of centre, quirky and artistic and in the same way that Tool could cross over with a song like Sober from their album Undertow, Cog do the same with What If?

In the end it just looks like the people that dealt with them, didn’t know what to do with them, how to market them, how to sell them to the public on a world-wide scale. Despite a hard core of die hard fans who purchased every album and went to see the show, the core never really increased.

“Sharing Space” did crossover and the band did see an increase in the fan base during that tour. Maybe they just needed that force of nature personality type, who would not take no for an answer to take them to the next level.

In a country that is infatuated with American Culture and reality TV shows like The Voice, X Factor, Got Talent and Idol, Cog was the antihero to all of this crap.

Cog’s music will endure forever.

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Uprising – This Revolution Is Calling For War. The spying on people controversy done in a Rock N Roll way.

As fans of music, we always looked to our heroes and the artists we liked for inspiration. So what would Queensryche say on the current state of the world and the spying on U.S citizens by its own government? The song Speak is from the Operation Mindcrime album, released in 1988.

The rich control the government, the media the law

1988 was a time when hard rock ruled the day, and the bands at the forefront had the whole rock n roll cliché surrounding them. You know the one, party hard, sleep with groupies, trash hotels and eventually get together to perform live and record.

Queensryche on the other hand simmered under the surface, focusing on issues that affected everyone, however at that time in 1988, we were all blind to it.

Revolution Calling led the way with the words;

Got no love for politicians
Or that crazy scene in D.C
It’s just a power mad town

Let’s look at some recent events making the news. Copyright czar, Victoria Espinel, is best known for playing a large role in the SECRET negotiations between Hollywood and the recording industries to punish internet users under a six strikes initiative. She has know taken up a job with one of the groups that used to lobby her office.

Let’s reword the Revolution Calling verse;

Got no love for corruption
As everyone sells their soul in D.C
It’s just a knife in the back town

Later on, Geoff Tate summed up American corruption in Spreading the Disease. In 2013, people actually care, however they should have cared back in 1988.

Religion and sex are power plays,
Manipulate the people for the money they pay.
Selling skin, selling God
The numbers look the same on their credit cards
Politicians say no to drugs
While we pay for wars in South America
Fighting fire with empty words
While the banks get fat and the poor stay poor
And the rich get rich and the cops get paid to look away
As the one percent rules America.

Let’s reword the above lyrics in the following way;

Copyright Infringement is a power play
To shakedown the people and to get them to pay
Lobbying hard, bribing all
As the numbers need to look good on their balance sheets
Politicians say no to piracy
While judges allow copyright trolls to extort
Fighting fire with empty words
While the banks get bailed and the poor stay poor
And the rich get rich and the cops get paid to act for them
As the one percent still rules America

Does anyone remember the shutdown of MegaUpload in January 2012? Yep, the FBI was in charge of the shutdown, based on evidence provided to it by the Hollywood Movie Studios and the MPAA. Talk about cops doing the bidding for the wealthy. Isn’t it funny how Victoria Espinel, now has a job with a lobby group that used to lobby her department!

Another recent event is how a cyber-locker like Hotfile was found to be personally liable for facilitating copyright infringement. In a nutshell a judge in the U.S. Courts, found a business entity that provides a cloud service liable for how users choose to use it. Of course, Hotfile was no saint in this matter, however, what Hotfile did show is that Hollywood still doesn’t get it, when it comes to servicing the people or fans of content.

Finally, Grooveshark has achieved licensing agreements with Sony and EMI. So for years, the record labels pursued them in the courts, while also sending Google millions of takedown requests. A court in Denmark even ordered that the ISP’s block access to Grooveshark. WHY? The site was providing a service to customers by allowing the users to stream and upload music that they can play immediately or add to a playlist. However the record labels wants the music to be licensed, which means that Grooveshark needs to pay a fee. So if you are a user and you have uploaded music that you have purchased legally, why should you need to pay a monthly fee for it to license it.

Makes me think of the excellent Metallica song, Eye of The Beholder from the ..And Justice For All album also released in 1988. It looks like something was afoot around this period, as both Metallica and Queensryche touched on the same subject matter. They even toured together.

Independence limited
Freedom of choice is made for you my friend
Freedom of speech is words that they will bend
Freedom with their exception

The “they” in the song can be the Corporations, the lobby groups, the judges, the government. As Warren Buffett said, the class war is already over and the rich have won. The 1 percent own all the important land and they either own or control the corporations. In the process, they have also purchased the Politicians and the Judges. They also own the big media companies, so they control what news we get. THAT IS WHY they fear the INTERNET. They spend millions on lobbying, so that they get what they want, which is more wealth for them and less for everybody else.

Where is the voice of the people, like the song Vox Populi from 30 Seconds To Mars, that was released on their excellent, This Is War album in 2009.

This is a call to arms
Gather soldiers
Time to go to war
This is a battle song
Brothers and sisters
Time to go to war

And the story ends with the lyrics of Uprising from Muse, that was released on Resistance in 2009. In the same way that Queensryche and Metallica touched on similar themes in 1988, Muse and Thirty Seconds To Mars did the same in 2009.

Rise up and take the power back
It’s time that the fat cats had a heart attack
You know that their time is coming to an end
We have to unify and watch our flag ascend

They will not force us
They will stop degrading us
They will not control us
We will be victorious

Amen.

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Cog – Are You Interested? (Classic Song Waiting To Be Discovered)

I just finished reading an article from TorrentFreak about databases that store everything we do online. In light of the N.S.A surveillance scandal in the U.S, it is a timely reminder of issues that should matter to everyone.

On the one hand we have the entertainment companies moaning and complaining about piracy and the need for everyone else to do something for them in order to prop up their dated business models.

On the other hand, we have other IT companies taking up government contracts to COLLECT and STORE data on its own citizens. The observations range from web browsing habits, emails, Facebook activity, phone activities and text messages. All of this totalitarian overheads in the name of democracy and protection.

As I was finishing reading this article, a song from the super excellent Australian band COG came on. The song is called Are You Interested? and it more or less tells the listener that personal privacy in today’s society doesn’t exist. It was released on the excellent Sharing Space album from 2008. I loved this album back in 2008 and five years later I still love it. That to me equals a GREAT album.

I still can’t believe it has been 5 years. I remember watching them at Waves in Wollongong, on the Sharing Space tour.

Cog had their own groove going and a massive big sound for a three-piece. Lucius Borich was on drums, Flynn Gower on guitar and his brother Luke Gower on bass. It is a dead set shame that they never got a higher level of international recognition. I am sure they still had some of their best work to come.

On the album Sharing Space, Cog really went to town on the politics, especially around governments that do the bidding for the Corporations.

Yes they’re making lists of people interested in this
And they’re scanning all their databases
Hunting terrorists
Yes they’re making lists of people interested in this
And anyone who speaks their mind is labelled anarchist

So we know that the NSA collects and stores information from U.S. internet and telephone companies. All of the data goes to different data centres. As mentioned in Wired Magazine, these data centres will “intercept, decipher, analyse, and store vast swaths of the world’s communications as they zap down from satellites and zip through the underground and undersea cables of international, foreign, and domestic networks.”

Sure sounds like a big list to me. I am just curious as to how many bad people the NSA/Prism scheme actually captured or prevented from doing anything nasty.

Barcodes and fingerprints
Obedience identikit

It’s like the book 1984. Actually one of my favourite movies, Equilibrium, is influenced by the concepts in 1984. Who is to say that the Government will not expand their data collection to medical data.

Yes, they’re making lists are you interested?
Yes, they’re making lists but maybe they’re the terrorists

It looks like the terrorists have won. America and other “democratic” nations have done a great job of destroying themselves in the aftermath of 9/11. Democracy is now a Police State.

The vocal style of Flynn is so unique, it makes the song remain in my head space for a long time after it is finished.

A bit of back story in relation to Cog. The band I was in during the time period between 2000 and 2004, opened up for Cog. This was the period of the Just Visiting Part 1 and Part 2 EP releases. As a live band, they killed it.

They knew which songs to open a set with so that they could pump everyone up. For the Just Visiting EP’s it was Moshiach, for the New Normal it was Doors and for Sharing Space it was No Other Way.

Another thing they did really well was their light show. For an independent band, they put a lot of effort into their live show. It changed for all three albums;
· Just Visiting had the Chinese lanterns
· The New Normal had the lasers and the spotlights
· Sharing Space had the strobes, traffic light and heater like lights

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1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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Influenced, Music, My Stories

The Enigma That Is Vito Bratta – Will He Write New Music?

It’s 1991 and Vito Bratta is doing the rounds for the Mane Attraction album. White
Lion needed Mane Attraction to be rock solid, as the previous effort Big Game was classed as a disappointment by fans and critics. In order to understand the pressure that Vito placed on himself, we need to go back to 1989. This is what Vito Bratta said in the June 1989 issue of Kerrang magazine.

“I hate recording. I can’t stand it. I cant stand the pressures of writing and recording a record. If they told me tomorrow that i was going to go out on tour for fives years, i’d say, fine, i love it. Playing every night is what i love.” 

When Vito did the Eddie Trunk show in 2007, he had this to say about the expectations placed on them by the Record Label;

“So the record company’s saying we need another Pride.  I say, Ok, so what exactly does that mean?  The label goes we need the hit singles… I go listen the songs we gave you, on “Pride” weren’t hit singles written purposely to be to be hit singles. They were just songs that became hit singles and they were just songs we wrote.  Now you’ve got somebody telling you now you have to purposely write a hit single.  Now how do you do that?  How do you purposely write a hit single, I mean there are people out there that do that…”

It is clear that Vito hated this extra pressure layer that now existed in White Lion. So for Mane Attraction, Vito and singer Mike Tramp locked themselves in a small apartment and held marathon writing sessions. The idea was to escape all the distractions of managers, record labels and MTV.

In a Guitar World interview from the June 1991, Brad Tolinski asked Vito if Mane Attraction was difficult to make.

“In a way it was.  It was the first time I ever felt real pressure. When we recorded
our first record, Fight To Survive, we were real naive and just happy to have a deal. Our next record, Pride, was also very relaxed. It was written over a period of three years, so we had plenty of time to compose and experiment. Pride went double platinum, which was both good and bad. When we went to record the follow-up. Big Game, everyone told us, “Don’t worry, whatever you write will sell a million.” 

The feeling was too good on Big Game, and I think the album was soft. There wasn’t
any real fire or hunger on that record. We were playing arenas, getting big checks in the mail, getting calls that we were going platinum, and so on. The vibe was too relaxed and it showed. On top of that, we had convinced ourselves that we had to write hit singles in order to maintain our popularity, and in the end. Big Game was too contrived. It didn’t sell as well as Pride, because people knew something was lacking. It was a valuable lesson to learn. 

White Lion and Dream Theater had similar time frames for their breakthrough second albums. When you have time to fine tune the arrangements without any pressure, greatness will ensure.

So the buzz from Pride is dying down and the label wants another album. They tell the band that whatever they write, it will sell millions. It was a false reality. To me Big Game is a good progression from Pride, however I understand the comments that Vito made about the album and how the songs didn’t translate will in the live arena. In the end, all rock bands are live performers. This is what Vito had to say on the Eddie Trunk show;

““Big Game” was a setback for the Label. It didn’t sell as many. We were doing a headlining tour of Europe by ourselves for the Big Game album and they (the Label) said, “wouldn’t it be great if we played at Wembley with Motley Crue and Skid Row?” 

Skid Row went on and they were just killing the place. And Motley Crue had a great show and here we are sandwiched in between.

We realized, that night, on stage at Wembley that these songs from the Big Game album aren’t translating well in the live show because when you’ve got tens of thousands of angry British rockers out in the audience and if you don’t have a certain type of music; it just wasn’t working. So we all looked at each other on stage and said we need to throw in some of our better stuff in here. I was like what better stuff. We need to write more for who we are because these songs are not translating.  

Then we went back to the States and we told the record label, no more tours on this album.  We are going to do the album that we want to do.  And they said well considering how the last album went, they said “go ahead”.  They gave us unlimited funds.  Mane Attraction was a half a million dollar record.  They just said go and do everything that you want.”  

In the same June 1991, Guitar World interview, Vito goes onto say that the real pressure on Mane Attraction didn’t come from trying to write hit singles, but from wanting to find their original source of motivation and creativity.

“By coincidence we write songs that can be singles, because we’re still big fans of bands like Boston and Journey. But we wanted to let that other side through, the more experimental side that his its roots in music by Robin Trower, Frank Marino and Rush.

Right when we were finishing this album, the record company came to us and said, “Can you guys write another single for us?” Mike and I got so crazy that we wrote “The Warsong,” which is about as far away from a single as you can get. “

Vito put everything he had into Mane Attraction. He believed in it. He created the songs that he wanted to create. He made it clear that the band’s creativity wasn’t stifled in any way by the record label. So when it failed to connect with a large audience, I believe he threw his hands up in the air and just gave up. There was nothing more that he could give.

Going back to Vito’s comment about trying to recapture the original source of motivation and creativity.

When bands come out with ground breaking albums, they do so because of motivation. Motley Crue got sober and detached themselves from the LA scene, by moving to Vancouver. They were motivated to make a big statement. The end result was Dr Feelgood.

Metallica had a reputation as a live band and they were motivated to make an album that captured that live energy. The end result was the biggest Soundscan album.

I am not sure that music is the same if you’re popular. With success and money, comes baggage. The baggage adds an extra layer of pressures.

Music was once everything to Vito and somehow music become a pressurized boiler room that he couldn’t stand anymore.

That is why I don’t believe that Vito will write any new music. 

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