It’s 1991 and Vito Bratta is doing the rounds for the Mane Attraction album. White
Lion needed Mane Attraction to be rock solid, as the previous effort Big Game was classed as a disappointment by fans and critics. In order to understand the pressure that Vito placed on himself, we need to go back to 1989. This is what Vito Bratta said in the June 1989 issue of Kerrang magazine.
“I hate recording. I can’t stand it. I cant stand the pressures of writing and recording a record. If they told me tomorrow that i was going to go out on tour for fives years, i’d say, fine, i love it. Playing every night is what i love.”
When Vito did the Eddie Trunk show in 2007, he had this to say about the expectations placed on them by the Record Label;
“So the record company’s saying we need another Pride. I say, Ok, so what exactly does that mean? The label goes we need the hit singles… I go listen the songs we gave you, on “Pride” weren’t hit singles written purposely to be to be hit singles. They were just songs that became hit singles and they were just songs we wrote. Now you’ve got somebody telling you now you have to purposely write a hit single. Now how do you do that? How do you purposely write a hit single, I mean there are people out there that do that…”
It is clear that Vito hated this extra pressure layer that now existed in White Lion. So for Mane Attraction, Vito and singer Mike Tramp locked themselves in a small apartment and held marathon writing sessions. The idea was to escape all the distractions of managers, record labels and MTV.
In a Guitar World interview from the June 1991, Brad Tolinski asked Vito if Mane Attraction was difficult to make.
“In a way it was. It was the first time I ever felt real pressure. When we recorded
our first record, Fight To Survive, we were real naive and just happy to have a deal. Our next record, Pride, was also very relaxed. It was written over a period of three years, so we had plenty of time to compose and experiment. Pride went double platinum, which was both good and bad. When we went to record the follow-up. Big Game, everyone told us, “Don’t worry, whatever you write will sell a million.”
The feeling was too good on Big Game, and I think the album was soft. There wasn’t
any real fire or hunger on that record. We were playing arenas, getting big checks in the mail, getting calls that we were going platinum, and so on. The vibe was too relaxed and it showed. On top of that, we had convinced ourselves that we had to write hit singles in order to maintain our popularity, and in the end. Big Game was too contrived. It didn’t sell as well as Pride, because people knew something was lacking. It was a valuable lesson to learn.
White Lion and Dream Theater had similar time frames for their breakthrough second albums. When you have time to fine tune the arrangements without any pressure, greatness will ensure.
So the buzz from Pride is dying down and the label wants another album. They tell the band that whatever they write, it will sell millions. It was a false reality. To me Big Game is a good progression from Pride, however I understand the comments that Vito made about the album and how the songs didn’t translate will in the live arena. In the end, all rock bands are live performers. This is what Vito had to say on the Eddie Trunk show;
““Big Game” was a setback for the Label. It didn’t sell as many. We were doing a headlining tour of Europe by ourselves for the Big Game album and they (the Label) said, “wouldn’t it be great if we played at Wembley with Motley Crue and Skid Row?”
Skid Row went on and they were just killing the place. And Motley Crue had a great show and here we are sandwiched in between.
We realized, that night, on stage at Wembley that these songs from the Big Game album aren’t translating well in the live show because when you’ve got tens of thousands of angry British rockers out in the audience and if you don’t have a certain type of music; it just wasn’t working. So we all looked at each other on stage and said we need to throw in some of our better stuff in here. I was like what better stuff. We need to write more for who we are because these songs are not translating.
Then we went back to the States and we told the record label, no more tours on this album. We are going to do the album that we want to do. And they said well considering how the last album went, they said “go ahead”. They gave us unlimited funds. Mane Attraction was a half a million dollar record. They just said go and do everything that you want.”
In the same June 1991, Guitar World interview, Vito goes onto say that the real pressure on Mane Attraction didn’t come from trying to write hit singles, but from wanting to find their original source of motivation and creativity.
“By coincidence we write songs that can be singles, because we’re still big fans of bands like Boston and Journey. But we wanted to let that other side through, the more experimental side that his its roots in music by Robin Trower, Frank Marino and Rush.
Right when we were finishing this album, the record company came to us and said, “Can you guys write another single for us?” Mike and I got so crazy that we wrote “The Warsong,” which is about as far away from a single as you can get. “
Vito put everything he had into Mane Attraction. He believed in it. He created the songs that he wanted to create. He made it clear that the band’s creativity wasn’t stifled in any way by the record label. So when it failed to connect with a large audience, I believe he threw his hands up in the air and just gave up. There was nothing more that he could give.
Going back to Vito’s comment about trying to recapture the original source of motivation and creativity.
When bands come out with ground breaking albums, they do so because of motivation. Motley Crue got sober and detached themselves from the LA scene, by moving to Vancouver. They were motivated to make a big statement. The end result was Dr Feelgood.
Metallica had a reputation as a live band and they were motivated to make an album that captured that live energy. The end result was the biggest Soundscan album.
I am not sure that music is the same if you’re popular. With success and money, comes baggage. The baggage adds an extra layer of pressures.
Music was once everything to Vito and somehow music become a pressurized boiler room that he couldn’t stand anymore.
That is why I don’t believe that Vito will write any new music.