Tag Archives: sales

A to Z of Making It, Copyright, Influenced, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Being A Musician Means ….

I still have the debate with people about the economics of being a musician vs earning money and the debate always ends with me asking the question;

Would a musician prefer to have their song or album shared/copyright infringed on/pirated (use whatever word you want, depending on what side of the debate you are on) 100,000 times or ignored and not shared at all?

The same conversations come up over and over again.

Musicians are either complaining about streaming payouts, copyright infringement/piracy of their music or jumping in with the corporations or the lobby groups looking for stronger copyright laws and enforcement. However, the music business wouldn’t be a business if it wasn’t for the fans. The customer. The consumer.

So what value is there to the consumer?

You see once upon a time, the musician and the consumer met with the RECORD. The record was an attempt by the musician to make something unique and likeable that it could be purchased.

A musician and a listener met with a performance via Radio, a TV spot or some other form of promotion.

This kind of listener might not end up as a consumer of the recorded product however there was always a good chance that this listener might end up at a concert hence making them a consumer in a way. From buying the record or from buying a ticket to the show, all of the exchanges are very one-sided. It is all about money leaving the consumer and going to the musician. The musician believes that the value comes in the music they provide.

With so much competition in the entertainment industry these days, surely obscurity is a much larger threat to a musician than copyright infringement will ever be. The more a musicians’ music spreads, the more true fans they will find that will end up becoming consumers. It doesn’t mean that all of those people will become consumers.

There is tons of music available that I will listen to. I enjoy doing that, however it doesn’t mean I like it enough to become a true fan and invest in the artist. However with Spotify I am investing in them by listening to them. In the past, I could listen to an artist from a taped copy or a mix CD and the artist got nothing from those listens. In the end each consumer has so much money to spend on entertainment products.

I like drinking wine and one thing I have learned from all the drinking I have done is that the price of the wine is not always indicative of the quality. So with all of the discussions about taking away Spotify’s free tier, it doesn’t mean that people will suddenly start to pay for a subscription. Just because music has a price, it doesn’t mean that it is something of quality that needs to be paid for.

There are other similarities between the winemaking business and the music business. Even in the wine making business, there are brilliant wine makers from around the world trying to break through the monopolies that control different markets.

Just like artists starting off, young wine makers invest a lot of time and money in their craft/product without knowing if that investment will pay off. They do it because they love it. The weather could be that severe/extreme that years could go by with so little yield and zero income. And once they produce that wine, it doesn’t mean that they have a consumer base to market it too.

Anyone gone wine tasting. You are physically at the door of the wine maker’s house where they open up bottles of wine and allow you to sample them. That is how wine makers form their tribe. By their cellar doors.

Metallica are kings of the hill because they formed a tribe around the people who heard their music and those fans followed the band everywhere. It didn’t mean that all of those fans purchased their music. And then Lars Ulrich did his best to divorce the band from its fan base with the Napster shenanigans. However the boat already sailed, with a lot of free music from Metallica doing the rounds. All of this copyright infringement established a whole new tribe for Metallica that is still sustaining them to this day. Yep those free loaders from Eastern Europe, the Middle East, South East Asia and Central/South America have become consumers to their sold out shows.

The fans are all a musician has.

Warren Buffet (investor) has an investment rule that rings true here when I think about the current status of some of my favourite artists;

“Be fearful when others are greedy, and be greedy when others are fearful.”

Tidal is all about greed. Taking away Spotify’s free tier is all about greed. Destroying the public domain by hijacking copyrights true intent is all about greed. The whole music business is about income inequality.

So can anyone blame us when we, the consumers became fearful of greedy people.

I support what is in my opinion the best music. I know other people’s opinions differ from mine. That’s just life.

As a musician I would be happy if my music was downloaded illegally 100,000 times and I am not one of those deluded people that equates those illegal downloads to 100,000 missed sales.

Do the math.

With no downloads a musician has no fans/listeners/future consumers and no cash.

With a 100,000 downloads via cyber lockers or torrents, the musician has possibly 100,000 fans and no cash at this point in time. I know what I would prefer.

There is a reason why Metallica and Iron Maiden have played to large audiences in Eastern Europe, the Middle East, China and South/Central America respectively and it has nothing to do with sales of recorded music.

Fame always came after however MTV made everyone believe that fame comes first.

And musicians in most cases are ignored for long periods of time before they break through.

Five Finger Death Punch is a band that sells a decent amount of recorded music right now and they have been doing those numbers since 2007. However the musicians in the band didn’t just come from out of nowhere. If you look at the individual band members careers before FFDP, you will see musicians who have been ignored. Their previous bands did not set the world on fire, however it was all stepping-stones. And the musicians that have that mindset end up reaching the top. The ones that want only the fame and the money end up in the rear view mirror.

Europe is a band that I have followed since “The Final Countdown” days. I purchased their back catalogue once that album broke through. I purchased John Norum’s solo output and I hold the “Face The Truth” album (with Glenn Hughes doing vocals on quite a few songs) in high regard. I followed Joey Tempest solo albums and with pleasure I took in their comeback from 2004 and onwards.

The first version of the band came together in 1979 and was named Force. Via a song writing contest they got a recording deal in 1982 with a Swedish label. By 1985, they had some songs in a movie that gave me some more traction. Joey Tempest wrote a song for aid in Ethiopia however at this stage the band was still largely ignored. That all changed in 1986 with “The Final Countdown” album. The journey was seven years long. Compare that to some of the ideals today of musicians. They believe that by putting up a video or a song on YouTube, we should all pay attention.

Michael Poulsen from Volbeat was in a death metal band called Dominus from 1991 to 2000. Then he formed Volbeat in 2001. Their first album came out in 2005. For the next seven years they kept on building on their following and it wasn’t until Metallica took them out as an opening band that American success came knocking. By 2012, Volbeat was a big business.

Do the math on the years in between. Poulsen became an overnight success however that success was 21 years in the making and a large part of those years dealt with being ignored.

That is what being a musician is.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Just Another Day In The World

Game Of Thrones

It looks like Piracy does pay. The sales of DVD/BluRay box sets for Season 4 of “Game Of Thrones” are going crazy. Season 3 also experienced the same craziness.

Led Zeppelin

Meanwhile, an album from 40 years ago is back on the charts. Led Zeppelin, who was so late to the streaming party, is now fighting for a spot on top of the charts due to their fans streaming their music.

Sales

So the recording industries response to piracy is to have a global release day on Friday. Hello, its 2015. Every day is a good day to release new music because music when done right doesn’t need a blockbuster opening day. Last week, 36 Crazyfists released their album “Time and Trauma” with first week sales of 3,500.

Yeah, high fives all round. Let’s blame piracy.

Meanwhile, ageing rockers AC/DC moved another 8,000 units as they move closer to 500,000 sales. However, sales of 500,000 does not mean that the record is popular amongst their fans. Does anyone know if it’s continually getting played? It’s not on Spotify so we can’t use any data from there.

Meanwhile, the “Rock Or Bust” clip has over 7 million views on YouTube, while “Play Ball” has over 6 million views. However, if you compare those YouTube views to Slipknot’s “The Devil and I” 26 million plus views, it’s easy to see what fans of rock and metal are listening too.

But hang on a second, the media outlets give ink to the fact that AC/DC has almost sold 500,000 copies of their album, while Slipknot is closer to the 300,000 mark. Further evidence today, that sales don’t equate to the actual popularity of the album. Listening data does.

Sales are old school and they are not coming back. In Norway, piracy is non-existent however revenues from recorded music haven’t increased. Goes to show that people never really wanted to own music, they just wanted access to it.

American Sniper

However if an entertainment product is done right, people will still spend their money. “American Sniper” is a perfect example of that. The movie is all over the piracy sites, and it is also approaching the $500 million mark on Box Office Returns. Compare that to the “The Expendables 3” which bombed big time. One movie hit the mark with the audiences while the other didn’t.

So when something does well, piracy is not mentioned at all as maybe a possible reason for its success, while when something does not do well, piracy is always blamed.

Performing Live

For musicians, piracy is exposure. Machine Head grossed $33,000 for one show in front of 850 Head Cases. If they play 100 shows with the same return, that would mean, they would have grossed $3.3 million. It sure sounds like a decent take home.

On a larger scale, Slash Feat. Myles Kennedy & The Conspirators grossed $316,696 for a show in Dublin.

Music is all about people listening and if we listen and we like it, we will spend our dollars.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Saints (Winners) and Sinners (Losers)

WINNER
Machine Head are doing the opposite of what all the other bands are doing. Playing smaller venues, selling them out and doing “An Evening With..” extravaganza. The prices of tickets are affordable and not extravagant. This is one band that realizes their niche place in the metal music business and they play to their core audience, the Headcases.

In Robb Flynn, they have one of the best frontmen in thrash/metal circles that is not afraid to take a stance on an issue. He speaks to his core audience via his journals. He controls his own narrative and not the press, which is the downfall of a lot of other artists.

Flynn, along with Monte Conner from Nuclear Blast have realized that music is all about the souvenirs. The “Killers and Kings” single release for Record Store Day with the four different tarot covers proved once again that if people believe in the artists, they will spend their money. Machine Head weren’t selling music, they were selling collectibles. I purchased all four and I still haven’t opened them.

WINNER
Megadeth. As a guitarist I didn’t really dig Broderick’s uninspired lead breaks so I am pretty happy that he has left. Just because a person is super technical it doesn’t mean they are good songwriters. Seriously put those lead breaks up against the jazzy shred work of Chris Poland, the neo – classical shred metal of Marty Friedman, the tasteful phrasing of Al Pitrelli and the pentatonic chaos of Dave Mustaine and you will see where Broderick stacks up. Drummers are plentiful so I am sure that Megadeth will have no issues here finding one that will suit.

LOSERS
Chris Broderick and Shaun Drover.

The history of guitarists and drummers that have departed Megadeth is vast. The real good ones have had stellar careers pre and post Megadeth. Marty Friedman had a fan base before he joined and then he became a Japanese musical icon post Megadeth. Al Pitrelli also had an established fan base prior to joining and he was already in demand as a session guy and touring guitarist for various projects. Chris Poland did “Damn The Machine” which was an unbelievable album/band that wasn’t embraced by the waves of change that happened to metal in 1993 and Poland’s instrumental album “Return To Metalopolis” was also a favourite back in the day.

WINNER
Streaming. Fans of music didn’t care at all that The Pirate Bay got raided or that Kickass Torrents got taken down. Those raids/takedowns are all pure PR stunts by the associations and a waste of money/legal resources because copyright for the last 15 years has been hijacked and used purely for criminal pursuits and nothing to do with aiding the artist.

LOSERS
Artists and entities that compare the streaming dollars earned today to those pre 1999 sales dollars without understanding that streaming is all about scale. The more people using the platform, the higher the payments will be in the future. But no one can look that far, when everyone thinks about “right now”. The ones complaining about streaming royalties just don’t have enough fans interested in listening to their music consistently.

WINNER
Slash. He has shown that he is more Guns N Roses than Axl Rose is. His output has been solid via his many projects, like Slash’s Snakepit, Velvet Revolver, Slash (the guest vocalist album) and now Slash featuring Myles Kennedy and The Conspirators. He is doing what every other musician should be doing, which is releasing product and touring.

LOSER
Duff McKagan. His views on piracy/copyright infringement are restricting him from doing what he needs to do, which is, to create music.

WINNER
Dee Snider. His views on Doug Aldrich are spot on.

LOSER
Doug Aldrich. He’s a good guitar player but nowhere in the league of the Eighties guitarist he was competing against when he was with “Lion”. For the years he has been involved in music, there is not one definitive song/riff that can be attributed to Doug Aldrich.

WINNER
Data. The era of feeling it or rorting the charts is over. It’s all about the fans and what they listen too.

LOSER
Sales. Just because Spotify is killing off piracy, it doesn’t mean that people will start to buy physical CD’s, vinyls or pay to download MP3’s again. Seriously there is a lot of rubbish reporting out there stating something like “sales are worse now since Spotify has entered the market”. Well, hello genius, Spotify and streaming for that matter are also competing with sales.

WINNER
George Lynch. He realizes it’s all about the music and without making new music, he has no career. That’s why people come back. Lynch Mob, his solo career, KXM, Sweet and Lynch and now the announcement of a new project called “The Infidels” which is another pseudo-supergroup.

LOSER
Don Dokken. Without the involvement of Lynch and Pilson in the songwriting department, the band Dokken is a shadow of its former self.

WINNER
Indegoot Entertainment. They have a roster of bands that make up a very large portion of the U.S Hard Rock market, that have proven to be consistent sellers in a recorded music sales market that is contracting instead of expanding. Shinedown, In This Moment, Halestorm, Chevelle, Adelitas Way, Black Stone Cherry, Theory of A Deadman and Story of The Year.

Rock is far from dead when you have rock artists like these. And with a good roster of talent comes power on the live circuit. That is why Indegoot is a winner.

LOSER
Any metal or rock band that is spending months upon months creating their new album and being out of the public consciousness. The modern way is to be in our head space every day. If an artist today takes a break then they are on their way to being forgotten. And you don’t want to be in the news if it is not about your music. No one can forget what their core business is.

Slipknot took almost seven years to release their new album, only to have “The Devil In I” rack up 9.6 million streams. What about the other songs?

Yngwie Malmsteen has delivered a lot of dud albums in the last ten years and he still takes his time before issuing the next one.

WHY?

You would think after one crap album, he would get going with delivering a better song quickly to make amends. Malmsteen can be doing much more to keep in touch with his fan base which doesn’t revolve around issuing ten to twelve songs every two years under his own name.

Take a leaf out of George Lynch’s or Michael Sweets or Marc Tremonit’s or Russell Allen’s playbook.

WINNER
Kevin Churko. Everyone wants to work with him. He is the modern-day version of Tom Werman or Keith Olsen. Five Finger Death Punch, In This Moment, Hellyeah, Papa Roach are all bands that have used the might Churko as producer and on some occasions as songwriter. If you want to use sales as a statistic of reach, then bands produced by Kevin Churko are some of the best sellers in the genre.

LOSER
EVH.

My EVH Peavey 5150 Combo that I purchased back in 1995 is still my favourite amp to record with. So it is a shame that the greatest and most innovative guitarist cannot get it together to deliver new music worthy of his stature. Reading Sammy Hagar’s bio recently cemented my views on EVH who has become a person that is so out of touch with reality and a victim of his own vices. His future without any doubt is with Sammy Hagar as the front man.
WINNER
Allen Kovac’s move from management to the label business has paid off. Eleven Seven Music is another label doing their bit in bringing hard rock back to the masses. Artists involve Hellyeah, Mötley Crüe, Papa Roach, Pop Evil, Sixx:A.M, Nothing More, Art Of Dying, Apocalyptica, Escape The Fate and Drowning Pool.

LOSER
AC/DC without Malcolm Young have lost their foundation. Don’t get me wrong, I love AC/DC and always will. They will make a killing on the live circuit however no one cares for their new music. On top of all that their views about withholding their music from certain digital outlets (while it is available for free on pirate sites) shows how out of touch they are. They are leaving money on the table.

WINNER
Marc Tremonti. He showed the world that he was the brains and driving force behind Creed. He kept his career going with Alter Bridge. He started his own solo band. He went away and mastered the art of shred. His PRS guitars are state of the art and brilliant to play. Trust me on that one as I have one. The PRS through the 5150 is the perfect sound for me.

LOSER
Metallica. They are trying to replicate the corporate deals of U2 and the product saturation of Kiss. This in turn leaves the hard-core fan base squeamish. Meanwhile it has been seven years since they released “Death Magnetic” and music is the very reason why Metallica is in the powerful position they are in right now. However it seems they have forgotten that part of their career. “Lords Of Summer” will most probably be turned into a totally different song however if it doesn’t, then it doesn’t bode well for Metallica as they sit down to write the next album.

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Copyright, Music, My Stories, Piracy, Stupidity

What We Know

Machine Head is a premium metal band. They have earned their spot through killer releases since 2003. Slipknot did sell more with their new one however the quality of the music this year was with Machine Head while Slipknot became an institution like Metallica.

Big Corporations fail to learn. Sony got hacked in 2011 and did nothing to tighten up their security or to encrypt their data. In the 2011 hack, all of the Playstation user names, passwords and credit card details were stored on a text file with no encryption. Fast forward to 2014, and a lot of the sensitive information around salaries, payroll numbers and social security numbers were stored on a text file with no encryption.

No one cares that Chris Broderick or Shaun Drover left Megadeth. In the same way no one cared that Jason Newsted left Metallica. Hell no one cared when Dave Ellefson was not a part of the band. Just because they can write riffs it doesn’t mean they are any good. And there is no doubt that Chris Broderick can play and is very technical. But can anyone name a definitive song or riff that he wrote in Jag Panzer or in Megadeth.

The most pirated TV shows are also the most successful commercially and financially. And seriously isn’t it any surprise that the most locked up show behind paywalls and corporate deals is the most pirated. For anyone living under a rock, that show of course is Game Of Thrones.

The most pirated movies this year are movies from 2013. So when are the movie studios going to make these movies available on proper streaming services. The Wolf Of Wall Street finally made it to Netflix just a few weeks ago and it is a 12 month old movie.

Vinyl. Do you see dial-up internet and analog mobiles coming back or Amiga 500’s?

Speaking of vinyl, the fans as usual are getting ripped off. Vinyl is way overpriced, and if you purchase a vinyl record, you don’t get a digital download code. Some bands do it, especially in Pledge Music campaigns however if you purchase vinyl from an online store or a brick and mortar store, you get nothing.

Hellyeah’s “Blood For Blood” is a very underrated album and Tom Maxwell rose to the occasion as a songwriter and a guitarist.

Making money in music is still the same as it has always been. Jesse Leach from Killswitch Engage provides some truths.

Irving Azoff and Global Music Rights (his company) is representing artists in their demands that YouTube take down their music. If YouTube doesn’t comply they will be suing YouTube for billions. And the reason why they are going after Google is that they have been the least co-operative and that Google has failed to license the works properly, while Goolge maintains it has. Yep this is another lawsuit to protect the 1% and nothing else.

The streaming argument is always loaded with emotion and no intelligence. Look at the facts. Pandora pays differently, Spotify pays differently and so does YouTube. Artists get a different payday and the songwriters get a different payday. If the artist is also the songwriter then they get a different payday. But when you add into the mix the record labels (who normally get the monies as the copyright holders) and the Publishing groups (who get a share) and the Performance Rights groups (who also get a share) and the Managers and the Accountants and the Legal teams and you get to see how decent payouts trickle into low payments back to the artist.

To prove my point a silent album experiment earned an independent band $20,000 for a 3 month period. And there stream counts had nothing on the numbers that the bigger artists generate. Goes to show what can happen if you cut out a lot of middle people.

Old men attached to the old ways are still running the music business. Take away their radio lifeline and the labels would be clueless as to what to do.

Data is sales. Why do you think Metallica and Iron Maiden hit markets and sell out straight away? Hell, Metallica is going to hit the road again in 2015. When a band can see huge numbers in certain cities from P2P traffic, streams, Shazam look up and they have the means to hit the road, they do.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Random Thoughts

The Grammy nominations are out and as usual the metal category reads like a comedy. Why even bother, no one cares. The Grammy’s are as relevant as the sales metric. Maybe next year they will be renamed into the Streammy’s and some magic formula will be used to find nominations.

What is it about people or organisations sense of entitlement these days?

Consumers of music are finally given a choice (legally and illegally) on how to consume their music and all the middlemen come out screaming for the Governments or the courts to write new laws or set precedents that protect their business models. In the current case, you have the publishers BMG Rights Management and Round Hill Music via copyright troll “Rightscorp” using a 1998 law to compel ISPs to support its pre-internet business model. These organisations think that shaking down people is the way forward.

Sort of like Billboard. Seriously, what kind of fucked up maths goes into their charts. Hello, look at everything that is successful and you will see one common theme. They all kept it SIMPLE. Steve Jobs knew it. Daniel Ek knows it. Sean Fanning knows it. Mark Zuckerberg knows it. However, the people at Billboard have no idea. Someone, decided that 1,500 streams of any song equals an album sale. WTF. How does the stream count of any song reflect the influence (if any) of an album?

It’s good that Billboard is focusing on what people are listening to however it is bad that they are trying to recreate that listening metric to show a fake album purchase. Buying an album does not mean one listens to it, oftentimes people only listen to the hit. Report that.

The charts are there to purely satisfy the recording industry. It was never about the consumer. The recording industry and their press outlets all want to “high-five” each other on the number ones. And then what. 99% of the classic albums never got to Number 1. “Back In Black” from AC/DC never reached Number 1 in the U.S. “Led Zeppelin IV” never got to Number 1 in the U.S. “Master Of Puppets” from Metallica never reached Number 1.

I get it. Change is inevitable. For all the talk about monies, and what are those “poor start-up independent bands going to do” in the current free music industry it’s funny to see that more indie/self-funded music is being made now than ever before. Do you think the new breed of musicians are sad because recording studios or CD plants have closed?

Of course not.

While the recording industry promotes what it has lost, it fails to see what fans of music have gained. And by those fans gaining , the recording industry gains.

In Australia, the Government posted all of the individual submissions to the Australian Government’s Piracy Discussion Paper online and one of them caught my attention.

“I have spent a lot of time and money on my song to be mastered and distributed through CDBABY and iTunes. In the last 4 months since my song was released there has been over 30,000 hits on Utube [sic] where someone has uploaded it. To make matters worst [sic] there is only about $80 in the bank from the sales. Can someone tell me how to stop this.”

The first thing that comes out of that rant is how misinformed the “musician” is.

First, if someone put the song up on YouTube, then they are obviously a fan. Connect with them.

Second, YouTube’s has a Content ID system. There are players out there that can assist with this. Find them.

Third, 30,000 views on YouTube means an audience. Surely that is a good thing. What steps are in place to mobilise and grow that audience?

Fourth, without YouTube, how would that artist reach 30,000 people. Of course that would be via a record label. Which means gatekeepers and the chance of not being signed.

Final point, no one is rushing out to buy CD’s again or mp3’s.

Another that got my attention was the following;

“I am a writer so I want copyright to be protected to protect my livelihood.”

It’s hard to believe that people are in an industry without fully understanding why Copyright came into being. In a nutshell, Copyright was always about promoting the progress of society by returning works into the public domain once their copyright expired. Once upon a time, it did and it worked brilliantly and now (since about the Seventies), not so much as Copyright got twisted into what it is now.

Copyright was never about having people’s livelihoods depending on it.

Also there is no evidence that stopping copyright infringement leads to more purchases of music, movies or books.

After reading through a bit more of the submissions, I was dismayed at some of the words used like STEALING and THEFT.

It’s COPYRIGHT INFRINGEMENT.

No one has stolen nothing. iTunes still has the song for sale, Spotify still has the song for streaming, YouTube has multiple copies of the song for viewing. Amazon still has the book for sale in both hardcover and e-book format.

What the people have done is COPY the work.

It’s not that hard to understand, however people need to do the research to educate themselves.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Music Overload, Fans And Platinum Albums

Back in the past there used to be about a thousand metal and rock releases a year and from those releases only a few got traction and if an artist didn’t get traction or press they were doomed. Now there are thousands upon thousands of metal and rock releases. And they are all online and unless someone that we trust verifies their quality or a track becomes a viral phenomenon, we don’t care and suddenly most people don’t care, and then that album that the artist worked on for two years is gone.

The days of multi-platinum sales are over. Have you seen the latest report on the state of the recording industry?

The sales model is dead. No artist-album released in 2014 has gone platinum in the major U.S market. Sure, bands like Avenged Sevenfold, Five Finger Death Punch and Volbeat are pushing close to the GOLD mark however their albums came out in 2013. And yes Metallica’s self-titled album is pushing closer to 20 million in sales however that was released back in 1991.

The RIAA began certifying American platinum records in 1976. A long time ago and since then 345 albums have received the award.

Think about that for a second and do the math. Even when the record labels controlled the distribution and set the price, only 345 albums achieved platinum status over the last 38 years. 345 albums out of 40,000 plus albums. It comes to about 1%.

And of course, the record labels and the misguided artists will be quick to blame piracy and simply forget about streaming, the outdated albums format, the quality of the music released or the fact that fans of music prefer access over ownership.

Things change.

And one of the big changes is the shift in consumer behaviour. It seems that a lot of people don’t miss owning music. We have put our trust in the internet and the speeds they offer. Sort of like flicking a light switch. We have faith that the lights will switch on.

And bands that are still writing long players. You end up putting them online to be cherry-picked. It doesn’t make sense.

We live in a world where what was a hot news item in the morning is forgotten by days end.

Hell, with everything at our fingertips, we gravitate to the few that break through. We only want the very best all the time and therefore it takes an incredible effort to penetrate our consciousness and stay there. Furthermore, the more successful something is, the more it continues to grow, reinforcing its success. The rich get richer and the poor get poorer.

Digital downloads were once hailed as the saviour, however they only provided a bridge between the CD and streaming. And the whole issue about money. Just because you released a song or an album it doesn’t entitle you to be paid. As the Metal Sucks piece notes,

“Nowhere is it written that rock stars should be well-off — the only reason it worked for the 50-year period between 1950 and 2000 is because of a market inefficiency whereby distribution was completely monopolized by the rights holders.”

And here is where the misguided and out of touch people talk about the cost of production, the years of blood, sweat and tears and the entitlement that all of that deserves our attention and our money.

Rubbish.

And yes, music is hard. Writing a great song is hard. The new Five Finger Death Punch double albums for me have four definitive tracks. “Lift Me Up”, “The Wrong Side Of Heaven”, “A Day In The Life” and “Watch You Bleed”. On the Avenged Sevenfold album, “Shepherd Of Fire”, “Hail To The King” and “Coming Home” are the definitive tracks.

So as we move forward, more than ever, it depends on the hit. And with so many of us listening to music in different places no one knows how to aggregate all of that data. And because of that the onus is on the fans. That’s right, the fans make and promote the hits. Once the fans find you, you need to feed them and that doesn’t mean one song a month or one song a week, or an album every two years.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

The Money Business

As bad as the RIAA makes out the piracy epidemic sound like the end of the world, is piracy really taking away from sales of recorded music.

I have been looking at some metal sales recently.

All up, from June 18, 2014 to July 2, 2014 in total there have been 289,810 hard rock/metal sales. It total that is a retail gross taking close to 3 million dollars. Not a bad take for two weeks.

Mastodon’s “Once More ‘Round The Sun” makes up 12% of that total. And that is their label “Reprise” only entry. Eleven Seven Music had two entries with “Hellyeah” and “Nothing More” and those sales in total came to 6% of the total.

Warner Bros along with “Linkin Park” take up 50% of those sales. And this fits right in with the “Blockbuster” strategy of Anita Elberse that has proven that a very very small percentage of artists make up the majority of the sales.

Warner Bros also have Avenged Sevenfold and Gemini Syndrome on their roster, with Avenged Sevenfold having moved 490,000 units of “Hail To The King” in the US and Gemini Syndrome having moved 22,000 units of their “Lux” album in the US since their release dates.

Yep, that Avenged Sevenfold release in actual sales has generated close to $5 million for Warner Bros. And of course, let’s not forget the streaming income, radio plays income and so on.

There is a few takeaways from this.

There is still a lot of money in hard rock and heavy metal music.

Aggregate sales of 300,000 over two weeks, equates to 7.8 million sales in the U.S alone for 52 weeks, with a gross retail sales value of $78 million. And of course, let’s not forget the streaming income, radio plays income and so on.

The issue is that the sales are spread over a lot of releases.

And it’s good to see labels like “Artery”, “Fearless”, “Prosthetic” and many other independent ones flooding the market with releases. It’s good to see a lot of bands self releasing and recording sales. And you still have the regulars like “The Pretty Reckless”, “Five Finger Death Punch”, “Chevelle” and “Volbeat” still moving units.

And yes, the recording business still generates a lot of money. It’s just a shame that every band is held captive to the creative accounting of the record labels, especially the larger ones. It’s also a shame that every band is configured with band agreements that take into account payments to managers, accountants, lawyers and the band members themselves. Heaven forbid if a band member leaves. Then the money business starts to get messy.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

So Do You Want To Know What Being In A Band Is Really Like?

Do You Want To Know What Being In A Band Was Really Like?

It was a lifestyle of round ’em up from whatever place or establishment they were in, go on the road, and see what happens. In between trips they will write songs, try em out live, and then go and record the tracks that worked the best in a live setting. Some people got rich in the process and the others get rich from the lifestyle.

“Highway Star” from Deep Purple was written in 1971 during the day while the band was travelling to a gig and performed that same night. In 1972, it was the lead off track on the excellent “Machine Head” album.

Towards the end of the seventies, artists ceased doing it this way.

Why?

Because of the “Blockbuster” record label business model.

In the music business, the Blockbuster Business Model refers to a method of spending large amounts of money on recording and marketing, with the hope that the music will become a blockbuster, generating high returns. If a band had some traction, then they were perfect candidates for the “Blockbuster Record”. Plus it also helped that before the Soundscan era, the record labels found a loophole in the certification process that was based on distribution numbers instead of sales numbers.

That is why bands started to spend 12 months in a studio. That is why albums started to cost millions.

The record labels knew what they were doing. Spend millions recording it, then print up a million copies of it and you have a platinum record to give to the band.

It as an accepted fact that there are a low amount of blockbusters each year. And it those blockbusters that prop up the rest.

Let’s look at last year. The blockbuster albums for the rock and metal genre’s could be broken down to the following releases;

Five Finger Death Punch
Avenged Sevenfold
Volbeat
Thirty Seconds To Mars
Black Sabbath
A Day To Remember
Bring Me The Horizon
Skillet
Black Veil Brides
Bullet for My Valentine
Killswitch Engage
Stone Sour
Trivium
Dream Theater
Coheed and Cambria

But what are the songs that people are cranking. If you go to Spotify and check the top ten songs for each band, you will see that following;

Five Finger Death Punch have no song from “The Wrong Side Of Heaven” albums in the Top 10, however they have the sales on the board.

Avenged Sevenfold are streaming stars with “Hail To The King”, “Shepherd Of Fire”, “This Is War” and “Doin Time” leading the charge. They are also selling stars.

Volbeat are super streaming stars. “Lola Montez”, “Cape Of Our Hero”, “Pearl Hart” and “The Nameless One” are leading the way. And the album is still selling, 12 months after it was released.

Thirty Seconds To Mars are also streaming stars. “Up In The Air” and “City Of Angels” are the stars from the new album, with “Do Or Die” slowly rising as a serious challenger. And after the Oscars, the album got a new lease of life in the sales department.

Black Sabbath have “Loner”, “God Is Dead” and “End Of The Beginning” as the songs that people decided are worthy of their attention. The album also had a three-month run in the sales department.

A Day To Remember have no real star songs to remember from their “Common Courtesy” album but they do have the sales.

Bring Me The Horizon have their whole album in the Spotify Top 10 and man, the streaming numbers are good. “Can You Feel My Heart” has 7.2 million streams, “Sleepwalking” has 7.5 million streams. Plus they have the sales.

Skillet has nothing from “Rise” in the Top 10 songs for Spotify, however their album is still selling.

Black Veil Brides have “In The End” leading the charge for them and also had a good run in the sales department.

Bullet for My Valentine have “Tears Don’t Fall (Part 2)”, “Breaking Point”, “Riot” and “Temper Temper” leading the way.

Killswitch Engage have “In Due Time” leading the charge with four of other songs also in the Top 10.

Stone Sour have “Do Me A Favour” leading the charge from the 2013, House Of Gold and Bones release.

Trivium have “Strife” leading the way.

Dream Theater have “The Enemy Inside” with 800,000 streams but it’s pretty clear that compared to the other bands, Dream Theater fans purchased the album and are listening to it that way.

Coheed and Cambria really pushed the sale deluxe editions of the “The Afterman” releases to their fans and it paid off for them very handsomely. Which is probably why they have no songs in the Top 10 for their Spotify account. It’s because we, the fans have the mp3’s due to the way Coheed and Cambria packaged it.

So do you want to know what being in a band is really like now?

It is a lifestyle of writing and releasing songs, connecting with fans and being as human as possible. Some people will make money in the process, some people will walkaway and complain that piracy is killing everything and then others will still get rich from the lifestyle. Then when the great song turns into great songs, the band will hit the road.

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A to Z of Making It, Music, My Stories, Stupidity, Unsung Heroes

If You Want To Succeed In 2014

I was listening to Fuel’s new album “Puppet Strings” today.

Fuel was one of those rock bands I latched onto in the late nineties, early two thousands.

Why call it Fuel without Carl Bell?

Why did Carl Bell call it Fuel without Brett Scallions for the “Angels and Demons” album cycle?

Keeping a band together is a job in itself. No one tells you how hard it is. Read about the making of “The Wall” from Pink Floyd. Watch, “The History Of The Eagles” documentary. Read, “The Dirt” or “Face The Music” or “Lifting Shadows” or “Enter Night” and you will see countless examples of bands trying to hold it together.

Listening to the Fuel album got me thinking about the current state of the music business.

We live in an age where only blockbuster albums make serious money.

The income gap divide between the bands that release blockbuster albums and the ones that don’t is growing wider and wider.

The days of paying your dues and breaking through are over.

Now it is all about being great 24/7.

The internet noise has made it almost impossible for messages to rise above it and new releases come out one week and if they are not great, they are forgotten the next.

It’s a cold hard truth. In 2014, you have to be great.

Five Finger Death Punch. Great.

Volbeat. Great.

Avenged Sevenfold. Great.

Skillet. Great.

Gemini Syndrome. Great.

Halestorm. Great.

In This Moment. Great.

All of the bands mentioned above have had albums out for at least 10 months and more, and they are still part of the social conversation.

If you are one of those people who uses sales as a metric of success then all of the above bands are still moving units. However sales are not the only measures of success these days.

If you want to succeed and make money from recorded music in 2014, understand how streaming royalties work.

If you want to succeed and make money from recorded music in 2014, stop bitching about streaming royalties and re-negotiate with the record label.

Ever heard the story of Loreena McKennitt, who is a Canadian Folk/Celtic/World music artist.

She couldn’t get a record deal. She spent a long time networking and building a connection with her audience. Eventually she created a substantial fan base that started to purchase her music and she was getting 70% of it. When Warner Bros. came knocking, she showed the label what she was making and the “crap contract” that the label came with got torn up and she negotiated a new deal with the label that benefited her as well as the label.

In the end a harp playing harpist had enough bargaining chips on her side that she was able to negotiate a real deal. And then you have people like Scott Ian and other metal heads complaining about piracy and the state of the industry.

If you want to succeed and make money from recorded music in 2014, know that it is a relationships business with the fans first and foremost.

If you want to succeed and make money from recorded music in 2014, know that the press doesn’t matter. It might make you feel great and it might please your vanity, however it is the fans that break acts.

If you want to succeed and make money from recorded music in 2014, you only get ONE SHOT to make a first impression.

If you want to succeed and make money from recorded music in 2014, you need to know how to write, play and sing.

If you want to succeed and make money from recorded music in 2014, take a note from the Dave Matthews band. They are huge because they have fostered an audience that is more or less a cultural movement.

If you want to succeed and make money from recorded music in 2014, you need to keep creating hits. The biggest songs of a band’s career are the ones that didn’t rise up the charts. The fans made them hits in their cultural universe. Seen a recent set list of Metallica or Megadeth. None of the songs ended up as Chart Hits, but they are still hits.

If you want to succeed and make money from recorded music in 2014, know that streaming revenue is just going to keep on rising. If you are on a label and an old contract start re-negotiating right now. Otherwise you will be left behind.

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A to Z of Making It, Music, My Stories

M. Shadows and The Sales Of Music Today vs The Magical Eighties

In a recent Loudwire interview, M. Shadows mentioned some viewpoints on the current state of the music business.

One of the big comparisons that every artist or media personality makes today, is the status of sales right now vs sales more than 30 years ago. And everyone today, especially artists or media personalities, always say that the Eighties was so much better. It is a bold claim to make, especially when the Eighties have been known as the era that record labels ripped off artists.

In a way, the magical Eighties was easier for an artist as “a lot of the work around them” just happened like magic. All the artist needed to do was create songs, record them in a studio the label selected, then go on tour that someone else organised. Fast forward to 2014, the artist is across all aspects of their career and they need to make the decision. Things just don’t magically happen anymore. The artist is aware and they make these things happen.

In relation to sales, let’s look at Metallica and Megadeth compared to Avenged Sevenfold.

FIRST ALBUM

Metallica released “Kill Em All” in 1983. It wasn’t until 1989 (yep six years after) that the album was certified GOLD for sales in the U.S. So much for the argument bandied about in 2014, that sales from the Eighties are better. After six months, Metallica was back in the studio recording the follow up.

Of course, on the back of the Black album juggernaut, by 1999, “Kill Em All” was certified 3 x Platinum, 16 years after it’s release. Yes, 16 years later.

Megadeth released “Killing Is My Business (And Business Is Good) in 1985 and still to this day it hasn’t been certified anything. So by default this album hasn’t passed 500,000 sales in the U.S.

Avenged Sevenfold released “Sounding The Seventh Trumpet” in 2001 and like Megadeth’s debut, it still hasn’t passed the 500,000 Gold barrier.

So if you compare the first album release of each band, all of them failed to achieve GOLD status within the first two years.

But, but…. sales of the eighties are awesome compared to today. How can bands today survive? Rubbish is what I say.

SECOND ALBUM

Metallica released “Ride The Lightning” in 1984. It wasn’t until 1987 that the album was certified GOLD in the U.S, three years after it’s release. In 2012, twenty-eight years after it’s release, the album was certified 6 x platinum.

Megadeth released “Peace Sells.. But Who’s Buying” and it was certified GOLD in 1988, two years after it’s release. By 1992, the album was certified Platinum for 1 million sales in the U.S.

Avenged Sevenfold released “Waking The Fallen” in 2003. In 2009, it was certified GOLD for sales in the U.S., six years after it’s release and with the new anniversary edition coming out, expect these sales to increase even more.

So who is the winner for the second album sales. Megadeth reached GOLD in two years, Metallica in three years and Avenged Sevenfold in six years. Still, is the Eighties so much better. Both Megadeth and Metallica went back into the studio nine months later to record follow ups, while Avenged Sevenfold had a longer run before entering the studio.

Who really knows what level of sales, “Waking The Fallen” will be at in 2031. Who really knows, the amount of streams or YouTube views the album would reach by 2031?

THIRD ALBUM

Metallica released “Master Of Puppets” in 1986 and it was certified GOLD for sales in the U.S in the same year. In 2003, 17 years after it’s release it was certified 6 x platinum. The digital mp3 of the song “Master of Puppets” has also passed the 500,000 barrier. Again, massive sales numbers did not come right away. It took time and a lot of great music.

Megadeth released “So Far, So Good, So What” in 1988 and it was certified GOLD in 1990, again two years after it’s release. By 1998, 10 years after, it was certified Platinum. Again, massive sales did not come right away. It took time.

Avenged Sevenfold released “City Of Evil” in June 2005 and six months later it was certified GOLD for sales in the U.S. Eventually the album would pass the 1 million sales barrier in 2009 four years after it’s release. In addition, the song “Bat Country” also being certified GOLD in Digital sales.

So after three albums each, which band reached GOLD the quickest? Metallica and Avenged Sevenfold both reached 500,000 sales for their third album, within six months.

But…. Bands had way more sales in the Eighties than today…. The answer is NO, they didn’t.

Sales for Megadeth and Metallica got a lot better after the Black album and the Countdown To Extinction albums. Those albums converted alot of fence sitters into fans who then went and purchased the back catalogues.

In reality, sales of music really haven’t dried up. The fact that “Master Of Puppets” has moved six million units since it’s release should not be taken into account right now. Who knows how much “City Of Evil would have moved by 2022?

People still purchase music, so it is not harder for bands like Avenged Sevenfold, Bullet For My Valentine or Five Finger Death Punch to sell millions like the artists from the magical Seventies, Eighties and Nineties.

All they need is an album that will unite the fragmented metal genres in existence today.

What is harder is getting the great music heard from the rest of the noise that internet distribution has allowed. I am a believer that all great music will rise above. It might take years for some artists or it could be instant for others.

I am sure by 2030, young bands starting up will be saying that there will no band at that point in time that will be able to sell millions of albums or have their songs streamed 100,000,000 times or have YouTube views in the trillions.

However like the artist of today, they are as successful or if not more than those bands from the “glory” years.

As M.Shadows mention in the interview, don’t be worried following the sales metric as a sign of success. Focus on writing good songs and delivering live.

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