Tag Archives: Dream Theater

A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories

Back in 1989, Derek Oliver said the following; Dream Theater: one of the most innovative bands in town.

I am re-reading a Kerrang interview that Derek Oliver conducted with Dream Theater back in 1989. It has the title; PROG ROCK LIVES… RUN TO THE HILLS.

Yes, that is the same Derek Oliver that negotiated Dream Theater’s deal with Atco and the same Derek Oliver, that had a song written in his name.

Pull Me Under originally had the working title of “Oliver’s Twist”. It was a last minute song written at the request of Derek Oliver. The original version also had the unbelievable solo section from Erotomania in it. Pull Me Under was so good, that John Petrucci used the 1st verse riff of Pull Me Under in The Count Of Tuscany 1st Verse from the album, Black Clouds and Silver Linings released in 2009. He also used the songs structure for the song On The Backs Of Angels from the album A Dramatic Turn Of Events released in 2011.

“They stand alone. Unique in their quest for musical perfection. Dream Theater have no boundaries. Their frontier terminates at the edge of infinity. Not surprisingly, yours truly has taken to this band like a fish to water.”

He is a fan, and in two years’ time this fan would play a major part in breaking Dream Theater to the masses. See what fans can do for a band. Throughout the article, Oliver is full of praise of the band. He introduces the band’s new album, When Dream and Day Unite and covers the Dream Theater backstory from 1985. Oliver also touches on the name change from Majesty to Dream Theater and the reasons behind it. Most importantly the article finishes with the following comment; “Dream Theater: one of the most innovative bands in town.”

There it is. The magic word. Innovative. To be successful, you’ve got to change something that is not working. To remain successful, you need to keep on changing something that is not working.

Why did Apple become a giant in the first place?. Innovation. Why did Apple fade from view after 1985? Lack of innovation. Why did Apple become a giant again from 1999? Innovation. Why is Apple fading again since 2011? Lack of innovation.

On the day that I purchased When Dream and Day Unite, I also purchased the Watchtower album Control and Resistance. Watchtower had guitarist Ron Jarzombek and to be honest, he was one technically wired maestro. I listened to Watchtower’s album and was blown away by the technicality of it. Then I put on Dream Theater’s album and was blown away by the technicality and the songs.

This is in 1989. At that time, hard rock was ruling the charts and the sales. Every band more or less sounded the same. The ones that innovated, ending up breaking through and remaining.

So the album comes out, the label Mechanix does nothing with it, the band doesn’t tour behind it and compared to the numbers that other bands achieved in 1989, the album was classed a failure. Remember to be successful, you’ve got to change something that is not working.

Vocalist, Charlie Domicini was let go. At first the band focused on trying to find a new singer. During this time, they also focused on writing better songs. Most bands normally have 3 months to come out with album number 2. Dream Theater in this case had 2 years. Furthermore, their sound evolved from the technical derivative metal sound on When Dream and Day Unite, to a more warmer sound, rooted in classic progressive rock.

Remember to be successful you need to change something that is not working. In this case Dream Theater changed vocalists, their sound, their song structures and in the end they change labels as well.

Mike Portnoy also said in the interview that most styles of music tend to go around in cycles and he thought it was about the right time for Dream Theater’s sound to make an impact.

There it is. The second magic word. The Right Time.

Let’s look at the competition in 1989. Dream Theater needed to compete against bands that released albums in 1987 and in 1988, as well as bands that released albums in 1989. That is a lot of music there to compete against. Was 1989 the right time for Dream Theater? Of course not. Look at the list below.

1987 – Guns N Roses – Appetite For Destruction
1987 – Ozzy Osbourne – Tribute
1987 – Whitesnake – Whitesnake
1987 – Def Leppard – Hysteria
1987 – Motley Crue – Girls, Girls, Girls
1987 – Kiss – Crazy Nights
1987 – White Lion – Pride
1988 – Poison – Open Up and Say Ahh,
1988 – Bon Jovi – New Jersey
1988 – David Lee Roth – Skyscraper
1988 – Megadeth – So Far, So Good… So What
1988 – AC/DC – Blow Up Your Video
1988 – Kingdom Come – Kingdom Come
1988 – Iron Maiden – Seventh Son of a Seventh Son
1988 – Scorpions – Savage Amusement
1988 – Queensryche – Operation Mindcrime
1988 – Van Halen – OU812
1988 – Stryper – In God We Trust
1988 – Slayer – South Of Heaven
1988 – Cinderella – Long Cold Winter
1988 – Britny Fox – Britny Fox
1988 – Danzig – Danzig
1988 – Europe – Out Of This World
1988 – Winger – Winger
1988 – Metallica …And Justice For All
1988 – Anthrax – State Of Euphoria
1988 -Ozzy Osbourne – No Rest For The Wicked
1988 – BulletBoys – BulletBoys
1988 – U2 – Rattle and Hum
1988 – Guns N Roses – Lies
1989 – Skid Row – Skid Row
1989 – After the War – Gary Moore
1989 – The Great Radio Controversy – Tesla
1989 – Extreme – Extreme
1989 – ..Twice Shy – Great White
1989 – The Headless Children – W.A.S.P.
1989 – Headless Cross – Black Sabbath
1989 – Blue Murder – Blue Murder
1989 – Dangerous Toys – Dangerous Toys
1989 – Badlands – Badlands
1989 – Repeat Offender – Richard Marx
1989 – Big Game – White Lion
1989 – Bad English – Bad English
1989 – Danger Danger – Danger Danger
1989 – The End of the Innocence – Don Henley
1989 – Dirty Rotten Filthy Stinking Rich – Warrant
1989 – Trash – Alice Cooper
1989 – Practice What You Preach – Testament
1989 – Trouble in Angel City – Lion
1989 – Perfect Symmetry – Fates Warning
1989 – Mother’s Milk – Red Hot Chili Peppers
1989 – Conspiracy – King Diamond
1989 – Enuff Z’nuff – Enuff Z’nuff
1989 – Cocked & Loaded – L.A. Guns
1989 – Dr. Feelgood – Mötley Crüe
1989 – Alice in Hell – Annihilator
1989 – Gretchen Goes to Nebraska – King’s X
1989 – The Real Thing – Faith No More
1989 – Mr. Big – Mr. Big
1989 – Slowly We Rot – Obituary
1989 – Bleach – Nirvana
1989 – The Offspring – The Offspring
1989 – Alice in Hell – Annihilator
1989 – Louder Than Love – Soundgarden
1989 – Wake Me When It’s Over – Faster Pussycat
1989 – Pump – Aerosmith
1989 – Let Love Rule – Lenny Kravitz
1989 – Seasons End – Marillion
1989 – The Seeds of Love – Tears for Fears
1989 – Trouble Walkin’ – Ace Frehley
1989 – The Years of Decay – Overkill
1989 – Nothingface – Voivod
1989 – Long Hard Look – Lou Gramm
1989 – Storm Front – Billy Joel
1989 – Hot in the Shade – Kiss
1989 – Pretty Hate Machine – Nine Inch Nails
1989 – Flying in a Blue Dream – Joe Satriani
1989 – Slip of the Tongue – Whitesnake
1989 -…But Seriously – Phil Collins
1989 – Presto – Rush
1989 – Gutter Ballet – Savatage

So fast forward to 1992. Based on the competition, fate would have that 1992 was the right time for Dream Theater to explode. I have always said that the bands that remain successful are the ones that outlast the competition. Let’s see the competition that Dream Theater had for listeners attention.
1991 – Metallica – Metallica
1991 – Skid Row – Slave To The Grind
1991 – Guns N Roses – Use Your Illusion I and II
1991 – Nirvana – Nevermind
1991 – Pearl Jam – Ten
1991 – Van Halen – For Unlawful Carnal Knowledge
1991 – Alice Cooper – Hey Stoopid
1991 – Rush – Roll The Bones
1991 – Tesla – Psychotic Supper
1991 – Ozzy Osbourne – No More Tears
1991 – Red Hot Chilli Peppers – Blood Sugar Sex Magik
1991 – Soundgarden – Badmotorfinger
1992 – Alice In Chains – Sap
1992 – Pantera – Vulgar Display Of Power
1992 – Kings X – Kings X
1992 – Tool – Opiate
1992 – White Zombie – La Sexorcisto: Devil Music, Vol 1
1992 – Def Leppard – Adrenalize
1992 – Yngwie Malmsteen – Fire and Ice
1992 – Slaughter – The Wild Life
1992 – Iron Maiden – Fear Of The Dark
1992 – Testament – The Ritual
1992 – Kiss – Revenge
1992 – WASP – The Crimson Idol
1992 – Firehouse – Hold Your Fire
1992 – Black Sabbath – Dehumanizer
1992 – Helmet – Meantime
1992 – Megadeth – Countdown To Extinction
1992 – Danzig – Danzig III: How The Gods Kill
1992 – Warrant – Dog Eat Dog
1992 – Ugly Kid Joe – America’s Least Wanted
1992 – Extreme – III Sides To Every Story
1992 – Alice In Chains – Dirt
1992 – Soul Asylum – Grave Dancers Union
1992 – REM – Automatic For The People
1992 – Prince – Love Symbol Album
1992 – Rage Against The Machine – Rage Against The Machine

Notice the diminished presence of hard rock music in the above list. Hard Rock music is a big reason why 1989 didn’t work out for Dream Theater. Fans of rock music got sledgehammered with substandard hard rock releases in 1989, as the record labels tried their best to cash in on a movement that was starting its own self implosion. Dream Theater was just lost in the mix.

So what do the hard rock fans in 1992 do? At this point in time they are starved of quality hard rock releases. Some of them jump onto the Seattle movement. Some go back and re-discover the past. The rest go in search of something that is similar to what they have known.

Enter Dream Theater with Images and Words. The album was unique and innovative to remain rooted to the prog rock niche that Derek Oliver spoke about in 1989 and it was familiar enough to cross over to the hard rock audience, looking for something new and exciting.

So to remain successful, you need to keep on changing something that is not working. The Kevin Moore situation was unexpected to the rest of the band and because of that, they had to make a decision on the fly. That is when Derek Sherinian was hired.

Fame also produced record label expectations and all of that came to a head with the Falling Into Infinity project and tour of 1997/98. Something had to change.

Jordan Rudess was in, Derek Sherinian was out. The role of Producer shifted from hired outsiders to Portnoy and Petrucci. Finally, an ultimatum was given to the label, do not get involved in the songs that we create.

What came next? Metropolis II: Scenes Of A Memory. A truly innovative album. It had the hard rock vibe that Dream Theater is renowned for, it had the progressive rock vibe and more importantly, it had that connection with the current musical climate, referencing bands like Tool and Alice In Chains.

How can you top it? Easy, do a double album that is even more innovative. Say hello to Six Degrees Of Inner Turbulence.

By the time 2003 came around, the New Wave Of American Heavy Metal was in full swing. So what do Dream Theater do? Create a metal masterpiece in Train Of Thought. Another album that was rooted in so many different styles and an album that still remained unique to the progressive rock movement.

Then came another unexpected change with the departure of Mike Portnoy in 2010 and again Dream Theater had to make a decision on the fly.

It’s 2013. Dream Theater are about to release their first self-titled album. In this current environment, music is getting released left, right and centre. Independent DIY bands are competing against label funded bands. Is Dream Theater still one of the most innovative bands in town?

Standard
A to Z of Making It, Copyright, Influenced, Music, My Stories, Piracy

Musicians can’t be immune to reality – Say Hello To The Entrepreneur

Piracy can never be handled with a one size fits all business model. Each product that is released needs to have its own strategy to combat piracy.

Sending a million takedown requests to Google will not solve the problem. It is a waste of money and resources. Even a recent study by the Computer and Communications Industry Association challenges the long-held perception that search engines actively promote unlicensed content. According to the paper, even if all capability to search for pirate sites is removed, sites like Isohunt and The Pirate Bay would still survive.

So how will artists get paid?

If the artists’ works are copied, does it mean they need to be paid and if artists are not paid, is going after the people who shared their content going to get them paid?

The answer is NO. The only ones who get paid are the lawyers.

So if artists are not paid for the songs they write and record because, hey, they spent money doing these songs, so they should be paid. If they are not getting paid then the industry needs to get powerful people to write up laws that give those same powerful people even more power and we will say it is for the poor old artist who will still not paid.

In the end, once artists start looking for sales of their recorded music they start to become entrepreneurs. An entrepreneur is an individual who organizes and operates a business, taking on the financial risk to do so. As an entrepreneur you have to offer something which somebody else wants to buy. If you want to make money you need to provide something of value that somebody else wants to pay for. I want to show the difference between the mentality of the majority of artists and a software developer.

John Saddington is a software developer from the U.S. He loves to snap photos of his life. As a WordPress blogger, Saddington grew restless with the services available for uploading images to his blog and the lack of ownership he had over them. So what did Saddington do? He decided to build his own iOS app. Read the full story here: http://www.forbes.com/sites/toyota/2013/08/19/entrepreneur-develops-new-way-to-share-images-online/

Saddington started doing it part time, then went on a Kickstarter campaign, got backers/funding and has now spent all his time working on the app. By July 2013 it was in testing. He wants to monetize the app, however he wants to avoid advertising and purchases inside the application. Saddington is also looking for venture backers, however many are waiting to see whether the app gains traction after its August launch in 2014.

The last part of the story is a great piece of advice for any artist starting out:

“In the end I may be called a simple-minded fool, a perennial idealist that believes in a simple rule that seems to work quite well: If you reward and treat your users with respect and create exceptional value for them that they will return that in spades,” Saddington said. “The challenge is finding a way to extract that tangible value without offense. That’s the entrepreneur’s challenge, that’s their mission, that’s the goal. It’s a noble one, at the very least.”

The reason why I am highlighting the above example is to show artists the amount of work that has gone into this iOS application and there is no guarantee that it will make any money apart from the $56K it got from KickStarter. However a lot of misguided musicians and record label executives believe that just because they spent their time and money writing and creating a song they need to be paid, over and over and over again for it.

Musicians can’t be immune to reality. If they want to stay in the game, they need to innovate on the rules that came before. NOT FOLLOW THEM. Innovate on them. Great artists innovate. Entrepreneurs innovate. Entrepreneurs take what has come before them and create something new. Hell, that is the Steve Jobs model.

Singing generic songs about relationships and heartbreak over and over again is death. How many times is David Coverdale from Whitesnake going to search for love or ask for love to be given or to be in love? Is there any motivation to create something different.

Knowing how to play and writing a song is not enough these days. The public needs a point of view, something of substance. Musicians need something to say. This is getting harder in an era where people are concerned more about stardom. Just because music saves your soul and rocks your world it doesn’t mean that the rest of the population is interested.

Dream Theater recently had a listening party in New York. In the show bags given out, the attendees got a CD. Those CD’s had the attendees name on it. It also had a certain form of DRM. The only way to play the CD was via a good old fashioned stereo. If the disc was put into a computer CD tray it wouldn’t play. You can say that this is a way to control any leaks of the album.

So let’s just say that if I put the CD through the stereo and plugged the stereo output into the computer. I think I would be able to record the music on my hard drive. I also believe that it would be decent quality.

Or let’s just say that if I put the CD through the stereo, cranked it, had the microphone out and recorded the album into the computer. I think I would have a pretty decent recording on my hard drive as well.

So what Roadrunner Records would have done is given some company a lot of money for this form of DRM and charged it back to the band. To be honest it can be easily circumvented if people WANTED to do it.

Piracy is hard to be stopped however it can be competed against. Piracy is a service issue. Pure and simple.

Read this story from the Economist. http://www.economist.com/news/leaders/21583688-internet-really-so-different-phonograph-pennies-streaming-heaven

The internet is just another disruptive service to the entertainment industries; you know like the time that the VCR was going to destroy Hollywood. Instead the VCR opened up a whole new ownership and rental income stream for Hollywood. Or when Cassette tapes came out and home taping was said to be killing the music industry. With all new technologies, the entertainment power brokers try to destroy it at first. When they release that they are going to fail, it then becomes part of the new market. In 2012, recorded music had its first year of small growth.

Music-streaming services will reduce piracy. The free option is already there for Desktop users. It is ad supported. The next step is to move this free option to smart phones as that is where the market and subscriber base resides. Otherwise, you will lose the customers to YouTube, which is unlicensed.

Standard
Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Trial Of Tears – Dream Theater

Trial of Tears is from the Falling Into Infinity album released in 1997.

The Falling Into Infinity album is a controversial subject for Dream Theater fans. Some say it is incredible, others cry that it was a sell out and others say it’s crap. Mike Portnoy said he hated it, and that by releasing the Official Bootleg of the album in a Double CD format, he felt that he has corrected that hate and given the album its due justice. If the other members agree with that statement is an entirely different matter.

Trial of Tears is a three movement song. John Myung owns this song. His groovy bass lines are all over it and for any aspiring bass player, this is a song that should be in your bible of bass songs to learn.

I: It’s Raining

The vocal melody on the chorus below is George Harrison’s While My Guitar Gently Weeps. It comes back again in the third movement.

It’s raining
It’s raining
On the streets of New York City
It’s raining
It’s raining
Raining deep in heaven

I can picture myself in New York City and allowing the rain to fall on me. That is the connection that the melody makes with me.

As I walk through all my myths
Rising and sinking like the waves
With my thoughts wrapped around me
Through a trial of tears

Wow, what a verse. How many different masks do we wear in life? How many myths do we create around us? Are these myths there to make us feel better about ourselves or do we create these myths just to fit in. In the end it all ends with a trial of tears.

Hidden by disguise, stumbling in a world
Feeling uninspired, he gets into his car
Not within his eyes to see, open up, open up
Not much better than the man you hate

James LaBrie’s voice has been a topic of many discussions I have had about Dream Theater however in Trial of Tears he nails this bridge part. He is barking it out, pushing his throat until it blows. It fits with the music to a tee.

II: Deep In Heaven

The instrumental section of the song is a mash up of influences. Coming into it, at the 5.58 mark, Dream Theater is referencing Metropolis I: The Miracle and The Sleeper from the Images and Words album, and then during the guitar lead break from 6.12 to 8.10 the bass groove is reminiscent to Learning To Live (again from Images and Words) and also Yes – Heart Of The Sunrise.

Then from 8.11 to 10.04 the bass line lays a funky groove in a style very similar to the verse riff in Take The Time which is also from Images and Words.

Overall it is a great jam session and it reminds me of the Kevin Moore era of Dream Theater. Derek Sherinian and Kevin Moore had similar abilities on the keys, however the big difference between them is that Kevin Moore brought songs to the table, with lyrics and vocal melodies.

III. The Wasteland

When The Wasteland section kicks in at the 10.05 mark, I am immediately reminded of George Harrison’s, While My Guitar Gently Weeps. It’s perfect. A sense of familiarity and also something that is new.

Welcome to the wasteland
Where you’ll find ashes, nothing but ashes

I remember hearing this back in 1997 and my mind picturing this great garbage dump where peoples’ dreams, possessions, hopes and memories end up and that there is a massive machine that is churning it out into massive piles of ash. Again LaBrie is firing on all cylinders.

Rising, sinking, raining deep inside me
Nowhere to turn,
I look for a way back home

I took the above to mean that the rain was never physical rain outside. It was always a storm inside the persons soul. For a long time, the person controlled it and then one day the rain/storm exploded. Now the rain falls as a metaphor for the tears that fall when someone passes away.

It’s raining, raining, raining deep in heaven

How effective is the above line, done over and over again? The way the music picks up around it, it gives me a sense of hope and that everything will be okay.

Trial of Tears is another John Myung’s masterpiece. This song is not the heaviest Dream Theater song however it is one song that has heaps of melody around it. Words can’t describe the emotions this song stirs, so let your ears do the listening and give it the time of day.

Standard
A to Z of Making It, Music, My Stories

Offering Premium Value To A Fan vs. Making Money For The Artist – Case study on Dream Theater and Coheed and Cambria

Are deluxe editions just basically overpriced boxes, offering the same thing over and over again for a higher price or are deluxe premium editions offering something of value to a super fan that no one can get anywhere else.

I am going to use Dream Theater for this case study. Dream Theater is in the business of making music. They have a fan base that will purchase the music. They also have a fan base that will go and purchase concert tickets and merchandise. At the moment, they have a new album coming out in September. They also have a Limited Deluxe Edition priced at $100. It is common knowledge that the labels will manufacture between 1000 to 1500 of these limited deluxe editions. So if all of the Limited Editions sell out, which is common for a band like Dream Theater, the label stands to gross $150,000.

If they sell 1,500 album downloads on iTunes at $10, they stand to gross $15,000 (of course then 30% goes over to Apple). If they sell 1,500 Standard Edition CD’s at $10, they still stand to make the same amount of money. So it is a no brainer that PREMIUM products is what artists should be focusing on.

However is the fan getting a premium edition of the album that no one else can get for that price? The answer is NO.

What the fans are getting is the same album in different formats. A CD version, a VINYL LP version and a FLAC version. $100 for format shifting. I am sure the VINLY will never be played, the CD will hardly be played as most of the fans that will purchase the album will also have downloaded the album illegally to have it on MP3 because for some reason the fan will still need to format shift what they spent $100 on to get an MP3.

What the fans are also getting from Dream Theater are some extra’s that to be honest are not really worth it and do not really make it a limited edition. The whole remix angle of a song has been used to death by other artists especially in the hip hop and EDM genres . There is nothing creative here and to be honest, I find it hard how the marketing team from Roadrunner saw this as a great initiative. They did it on the Black Clouds and Silver Linings release as well. That is the label business for you, so stuck in the old that they fail to see the new.

Is the music in itself a premium product? Are digital downloads a premium product? The answers are both NO.

So what is a premium product? A premium product is something that is scarce. It is something that is rare and unique. It is something that is off high quality and something that it cannot be found again.

A premium product is not something that is created via an automated machine and then packaged into a nice box. It is something that has a personal touch to it. A premium product is difficult to create again exactly the same. It is in our human nature to pay for something more if it is personalized. That is why we pay more for a signed CD. That is why we pay more for a meet and greet.

So I am about to purchase the Limited Edition Collectors Box Set from Dream Theater. I see that it is priced at $100. So I am thinking now, what do I get for the $100 plus postage of about $25 to be shipped from Sydney to Wollongong (which is about 70 minutes away). All up I am giving over $125. This is what I will get:

* Custom 2GB USB stick in the shape of the Majesty Symbol containing Isolated stems of “Behind The Veil.” Fans are encouraged to post their remixes; prizing to be awarded; details forthcoming.

* “Take This For The Pain (Mike Mangini Audition Improv Jam)”- 30 minute documentary of previously unreleased Mangini audition footage and jam.

* Exclusive 7” of “The Bigger Picture” on clear vinyl, wrapped and sealed with a custom wax seal

* Gel-skin iDots of Majesty symbol for the iPhone

* 2-Disc embossed Deluxe Edition digi which includes bonus disc of 5.1 audio mix and expanded packaging

* 180-gram 2-LP embossed gatefold vinyl that includes a download of the album as high quality FLAC files

So now I am thinking of what I am getting above that I cannot get anywhere else that makes me feel special. The answer is NOTHING. However, this is a very common premium limited edition release from Record Label funded bands.

So I am now comparing this to my purchase of Coheed and Cambria’s “The Afterman Limited Edition Deluxe Box Set Amory Award Edition.”

I purchased that for $59.99 with shipping costs of $22.95 (which is coming from the US to Australia) with a total price of $82.94.

So what did I get with the Coheed and Cambria purchase;

* 64 page Coffee Table Book that covers each song, they real life story that influenced the song, the lyrics to the song, plus how that song has been made to fit The Armory Wars storyline. (This was the best part of the purchase)

* DVD of Coheed and Cambria on the Road

* Digital Downloads of both albums plus the Big Beige demos on actual release date

* CD of The Afterman: Ascension

* CD of The Afterman: Ascension – Big Beige Demos – that includes bonus tracks

* Blank CD to burn The Afterman: Descension – (which I still haven’t burned as I already have the Digital Downloads)

* Blank CD to burn The Afterman: Descension – Big Beige Demos – that includes bonus tracks and remixes – (which I still haven’t burned as I already have the Digital Downloads)

* Sirius Armory Medallion and Certificate

* VIP Pass (which I used with my concert ticket purchase when Coheed and Cambria toured Australia)

At the time of my purchase I believed it was a brilliant price for the content I am getting. Fast forward 12 months and I am thinking what did I get above that I cannot get anywhere else. The answer is the 64 page Coffee Table book that goes in depth into each song story.

It looks like Coheed and Cambria have realised that the book is the reason why the deluxe edition proved so popular, so now they have done it death. The released the book in a VINYL edition, and they have released it again with the two Afterman CD’s plus a LIVE release.

The game is changing all the time. Artists need to think with a different mindset.

Standard
A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

Standard
A to Z of Making It, Music, My Stories

Dream Theater has a listening party and invites the fans this time around – That’s what I’m talking about.

The Dream Theater post on the band having a listening party and forgetting to invite their fans was the most viewed post on the Destroyer of Harmony blog. It even started The Great Debate on a Dream Theater forum. Knee jerk reactions from forum members Misunderstood the intentions of the post.

As a fan, it is with a sense of renewed optimism to see Dream Theater rewarding London fans with a chance to listen to the album with John Petrucci and James LaBrie. Did the post on this blog cause this change of heart? Maybe it did. I will own it.

So what does this new listening party mean?

Dream Theater will give ten fans a chance to hear the new album. Casual fans will not be queuing up for this. It will be their super fans that will Take The Time to email. These same fans will have walked the Rite Of Passage and purchased the Lifting Shadows book each time it has been released.

They will have seen the band live every time they have visited and they will have purchased all of the Official album releases, DVD releases, Official Bootleg releases and merchandise. This is a chance for Dream Theater to form an everlasting connection with these super fans. Studies released have shown that super fans are worth about $700 to a band on a yearly basis. These same studies have shown that these super fans once enabled are better than any marketing PR firm. Just Google, “Hypebot Superfans”.

When Dream Theater started off back in the late 1980’s, the marketing was the actual narrative that would sell the product. Fast forward to 2013 and Dream Theater started off their marketing campaign in the same way as 1988. It’s good to see that the marketing plan has switched to the actual product, as the current day marketing is the actual product itself. Otherwise, the product will end up like Megadeth’s Supercollider, outsold by the Metallica Black album that is 22 years old regardless of the narrative that Dave Mustaine puts on it about being his best work as it is an album that has come from his heart, not his mind.

Perception is all that matters these days. If people start to believe that a band doesn’t care about their fans or if they have lost control of their career, then they are done, regardless of what the numbers say in relation to sales, tour and merchandise grosses.

Kudo’s to Petrucci and Co.

Standard
A to Z of Making It, Music

Social Media is Not Just About The Broadcast – What Dream Theater can be doing better compared to other bands?

Dream Theater is all about the advertisement/broadcast. Look at their Facebook account and it is all about the sell. This is expected as they have a new product and they are trying to push it. However, have they spent any time reading, listening or understanding what their fans are saying? The fans are the best advocates and for some reason bands are not realising it.

Compare what Dream Theater is doing to what Robb Flynn is doing for Machine Head with The General Journals: Diary Of A Frontman… And Other Ramblings. He is engaging with his fan base through personal stories. Of course they still have the sell aspect going on for their Mayhem shows and no one is expecting the artist to stop the sell. The difference is those personal touches and stories.

Compare what Dream Theater is doing to what Randy Blythe from Lamb Of God is doing on Instagram. He takes unbelievable photos and the stories he shares with those photos via Instagram is all about engagement with people. There is no sell here. It is authentic and heartfelt. This is pure gold.

Compare to what Dream Theater is doing to what Trivium is doing on Facebook. Both bands have the same label and both have albums coming out within a month apart. Trivium had the official download of the song Brave This Storm (it was just one post and the post was called Transmission #2) and then it has all been fan and band pictures posted from various shows. Dream Theater have plugged the new song post after post after post. We get it, you have a new song.

Also when Dream Theater had the corporate deal with USA Today to stream the song, a lot of their fans from other parts of the world couldn’t listen to it. Of course that problem was fixed within a couple of days and then Dream Theater started re-posting links for the song.

I recently posted that the years of when artists took a year to make an album and went on a two to three year victory lap are over. The artists that still take a year to make an album in this current climate are doing themselves a great disservice as they will have an album that is basically dead on arrival. The faithful will buy the album and then the victory lap is over.

It looks like the bigger the network around a band, the less they focus on fan engagement. Bands or artists cannot expect to use their social media accounts only when it suits them, just because they have a product to push or a song to push and expect that the fans will remain engaged.

A perfect example is Metallica, Black Sabbath, Iron Maiden or Bon Jovi. Dream Theater is trying to play in this field, however they don’t have the runs on the board to play against Metallica or Bon Jovi.

Bands with better runs on the board than Dream Theater like Five Finger Death Punch, Shinedown, Halestorm, Lamb Of God, Sixx A.M, Kid Rock and Stone Sour are still looking at ways to engage with their audience on different levels. Don’t focus on how many followers or likes you have. It’s all about connections and trying to make those connections bring value to the relationship.

Bands like Metallica and Bon Jovi use PR agencies to run their social media accounts. Of course the whole business model of the PR company is the less is more model and to have total control over the message. This is in contrast with the social principles of giving out as much information and seeing what connects and what misses.

Standard
A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Modern Music Paradigm is the 1982 Paradigm (Comparing the output of Iron Maiden, Judas Priest and Ronnie James Dio with Dream Theater, Trivium and Machine Head)

So you want to make it in the music business as an artist? You want to set the world on fire. Since I have been doing some reading on a New Wave of British Heavy Metal band called Bleak House, I wanted to share their story.

Let’s go back in time.

It’s 1982. Bleak House have two highly-regarded releases out in the market and a loyal fan base. One of those releases was a single called Rainbow Warrior, that had a movable power chord verse riff that went from B to C to D over an E pedal tone. Sound familiar. It should. It is Metallica’s Welcome Home (Sanitarium).

The below quotes are all from an interview that Graham Killin did with the website http://www.hrrecords.de back in November 2012. So what went wrong.

“Looking back now I think we got a bit complacent. We weren’t trying to push enough, the new material wasn’t coming through so easily, and when we were going out playing we were just rehashing what we’d done before. We should have knuckled down and put some new material together, and done more gigs. We should have stuck at it. You look back and you think ‘if we’d stuck at it and done a few more gigs, put some more new music together, who knows what might have happened.”

The modern paradigm is as follows;

1. Stick around and outlast the competition
2. Keep on writing and putting new music together
3. Keep on networking and building relationships – artist to fan. Not artist to record label.
4. Keep on writing and putting new music together

Remember back in 1982, it was very rare to get a two year gap between albums. In 99% of cases, most artists that released an album in 1982, had another album out in 1983 and then another one in 1984. If Bleak House wanted to be a force reckoned with, they had to compete with the competition.

Look at Judas Priest. In 1980 they released British Steel, in 1981 they released Point of Entry and then in 1982 they released the big one, Screaming For Vengeance. Then they went on a two year gap between long players.

Let’s look at Iron Maiden. In 1980 they released Iron Maiden. In 1981 they released Killers. In 1982 they released The Number Of The Beast. In 1983 they released Piece of Mind. In 1984 they released Powerslave. In 1985 they released Live After Death. In 1986 they released Somewhere In Time. Then they started to go on a two year gap between long players. Iron Maiden worked hard for their success. That is why they are on top right now.

Another hard worker I want to mention is Ronnie James Dio. Let’s look at his output.

In 1975, Ritchie Blackmore’s Rainbow was released. In 1976, Rising came out. In 1977, On Stage came out. In 1978, Long Live Rock N Roll came out.

With Black Sabbath, he was involved with the Heaven and Hell release in 1980. In 1981, Mob Rules came out. In 1982 Live At Last came out.

In 1983, Dio released Holy Diver under his own name. In 1984, The Last In Line came out and in 1985 Sacred Heart was released. 1986, the Live EP Intermission and then in 1987 Dream Evil came out with Craig Goldy on guitar.

That is 12 releases in a 12 year period. Remember that all of these releases took place at a time when it was expensive to create and release music. During a period when the artist was king and in control of what they created, before the dark times of when the Record Labels controlled what style of music would be recorded and what songs would be released. As an audience we felt that those records deserved our attention. Today, anyone can record and release material. However, the fan now needs a reason to pay attention.

So for any artist starting off. This is the standard again. You need to be creating and releasing. You need to be giving us a reason to pay attention. Forget about the 2 to 3 year gap between albums. That is the Record Label standard. It was never the artist standard.

Compare the above paradigm to the music released in the last 10 years.

Trivium kicked things off in 2003 with Ember To Inferno. In 2005 they released Ascendancy. In 2006 they released The Crusade. In 2008 they released Shogun. In 2011 they released In Waves. In October 2013 they are going to release Vengeance Falls an album that was finished in March 2013. Five albums in ten years.

Machine Head released Supercharger in 2001. In 2003 they released Hellalive and Through The Ashes of Empires. In 2007 they released The Blackening. In 2011 they released Unto The Locust. In 2012 they released Machine F***ing Head. It looks like a new album will see the light of day 2014. Five proper albums in 12 years and seven all up (including the live albums).

Dream Theater is an interest subject on this. Let’s look at the 2000’s era with Mike Portnoy in the band.
2001 – Metropolis 2000: Scenes From New York
2002 – Six Degrees of Inner Turbulence
2003 – Train Of Thought
2003 – Official Bootlegs – The Majesty Demos 1985-1986
2003 – Official Bootlegs – Los Angeles, California 5/18/98
2003 – The Making Of Scenes From A Memory
2004 – Images and Words: Live In Tokyo/5 Years In A Livetime DVD (re-release of their 1990’s VHS releases)
2004 – Live At Budokan
2004 – Official Bootlegs – When Dream and Day Unite Demos 1987 – 1989
2004 – Official Bootlegs – Tokyo, Japan 10/28/1995
2004 – Official Bootlegs – Master Of Puppets
2005 – Octavarium
2005 – Official Bootlegs – Images and Words Demos 1989 – 1991
2005 – Official Bootlegs – The Number Of The Beast
2005 – Official Bootlegs – When Dream and Day Reunite CD and DVD
2006 – Score
2006 – Official Bootlegs – Awake Demos 1994
2006 – Official Bootlegs – Old Bridge, New Jersey 12/14/96
2006 – Official Bootlegs – The Dark Side of The Moon CD and DVD
2007 – Systematic Chaos
2007 – Official Bootlegs – New York City 3/4/93
2007 – Official Bootlegs – Falling into Infinity Demos
2007 – Official Bootlegs – Made in Japan – Deep Purple
2007 – Official Bootlegs – Bucharest, Romania 7/4/02 DVD
2008 – Chaos In Motion: 2007-2008
2008 – Greatest Hit (…and 21 Other Pretty Cool Songs)
2009 – Black Clouds And Silver Linings
2009 – Official Bootlegs – The Making of Falling Into Infinity
2009 – Official Bootlegs – Train of Thought Instrumental Demos 2003
2009 – Official Bootlegs – Uncovered 2003-2005
2009 – Official Bootlegs – Santiago, Chile 12/6/05 DVD

And this is the Dream Theater era without Mike Portnoy
2011 – A Dramatic Turn Of Events
2013 – Dream Theater
2013 – Live at Luna Park

“Gez wanted to earn some money from it and we weren’t doing enough gigs for that and besides, whatever we used to earn we’d plough straight back into the band for merchandise and to cover recording costs and have more singles pressed, stuff like that. But he wanted to actually earn something, make some money out of it; and yes, he did join a country & western outfit, as the urban myth goes, and yes, he has made money out of it; he joined a band that was actually making money. And he ended up marrying the singer!

As for Roy, it was inevitable that he might get an offer from somebody else. At one stage I think he had the opportunity to audition when AC/DC were looking for a drummer. But he didn’t go! He bloody well should have done; I’m sure he would have got in because he was such a great drummer. After Gez and Roy left I don’t think the magic was there any more. Bleak House got put on the shelf, and there it stayed. I think that was around September 1983, and we never played live again after that.”

It’s time to add a fifth point to the modern paradigm.

5. Don’t focus on the money side of the art. If you want a weekly wage, it is time to get a job that pays weekly.

Great art and everlasting music comes from inspiration. It doesn’t come from a thought process that involves money. As soon as a band member or an artist is thinking about the pay day, they are not in it for the right reasons.

Standard
A to Z of Making It, Derivative Works, Influenced, Music, My Stories

Music Is A Long Road – A Trip Down Memory Lane with Fates Warning, Tom Petty and Dream Theater

For any artists these days, be it Bon Jovi or Metallica or Dream Theater or Motley Crue or Imagine Dragons or Shinedown or Machine Head or any new band starting off right now, they all need to understand one thing. We are living in the generation of kids born from 1997 onwards. This generation wants to consume music. Their sense of community is all online. Anyone that says they don’t have a Spotify account is not living in the modern age. These kids weren’t alive when the Record Labels ruled the day, so they have no desire for yesterday, they are all about today and what lays beyond.

For any artist these days, their whole career is about relationships. If you want an audience to invest, you need to establish a relationship. You need to make the effort. The days of touring a city based on the record sales figures for that city are long gone. Ask Dream Theater or Iron Maiden how many albums they have sold in South America? Then ask them how many people came to their shows in those countries.

Mike Portnoy stated in the linear notes on the released bootleg recording of Dream Theater’s Santiago, Chile show from June 2005 that they didn’t know what to expect from South America due to the low number if records they had sole there. They even went to the show with a cut down stage set to save money. In the end, they played to their biggest headlining audience ever.

It’s all about roots. If an artist doesn’t have any, the audience is not interested. Experience moulds the artist, it influences them. Music is an end unto itself. When done right, the sound and the feel is enough. It doesn’t need the videos, the PR sell and all the pyro that comes with the rock n roll show.

Tom Petty sang that Love Is A Long Road. That is the aim of every artist. To foster the love of the audience into a sustainable career. To paraphrase Tom Petty, Music is A Long Road. The same way that a relationship with a partner has its ups and down, so does the relationship between artist and fan. The same effort that an artist puts into a loving relationship is basically the same effort they need to put in to their music career.

The music community has shifted to being a song centric community. We just dont know it yet. The album format that used to make the most money for the record labels is almost a dead format. However artists still go back and release a collection of songs as an album.

In order for the album format to work for you, you need to create an album that is playable throughout. You need to create an album that needs to be heard over and over again. You need to create an album that stands up years after its release.

Fates Warning released an unbelievable album called Disconnected in 2000. However talk to anyone these days and it is like the band never existed. It’s been years since I’ve heard Disconnected and to my amazement, it sounds as fresh and innovative today as it did 13 years ago. Jim Matheos is the pure definition of the progress is derivative statement. He has the ability to take good things from songs that came before and mould them into something great, unique and innovative.

In the Year 2000, progressive music was at opposite ends of the spectrum. You had the Dream Theater style of progressive music on one side and the Tool style of progressive music on the other side. In between you had a band like Porcupine Tree, merging Tool like aggression with Pink Floyd like atmospherics. The mainstream was ruled by Nu-Metal bands. The missing link was Fates Warning.

With Disconnected, Jim Matheos merged the Tool and Porcupine Tree progressive elements with the Dream Theater progressive elements and put them through the Fates Warning blender.

Disconnected is a fusion of all the best progressive elements at the time into a cohesive piece of work that can be listened to over and over again from start to finish. It is a tragedy that this album is so overlooked these days. In the same way that each lick and melody from Images and Words by Dream Theater sticks in my head, Disconnected from Fates Warning does the same.

I am looking forward to hearing “Darkness In A Different Light” when it comes out on September 27. Nine years is a long time between albums. Nine years in the music business is an eternity. So much has changed. Love is a long road. Music is a long road.

Standard
A to Z of Making It, Copyright, Influenced, Music, My Stories, Stupidity, Treating Fans Like Shit

Shifting Thoughts with Evergrey, Dream Theater and Five Finger Death Punch – Are Corporate Deals the New Music Business?

The internet is flush with information about artists needing to do what is valuable to them. However what is valuable to them doesn’t always mean that it is valuable to everyone else.

So artists are always going back to square one. This is when artists will start to compromise their artistic vision and produce cookie cutter crap. However what an artist should be doing is to keep on writing. In the end, that valuable song will be written and it will translate to your audience. This is when the thing that you love to do, translates to an audience that loves what you do.

Evergrey is a Swedish progressive metal band. They are eight albums in so far. Their first album The Dark Discovery came out in 1998 and the most recent one Glorious Collision came out in 2011. The mainstay of the band is guitarist/vocalist Tom Englund, who also functions as the main songwriter in the band. Around him, band members come and go, with the most recent change happening in 2010.

Englund is remaining true to his artistic vision. He is not compromising on it and he is not changing his vision to chase any current trends. Drummer Jonas Ekdahl and guitarist Henrik Danhage left Evergrey in 2010 to form a metal core outfit called Death Destruction with the lead singer from another Swedish band called Dead By April. Chasing trends.

It all comes down to what the artist wants to achieve from their career. Englund is all about the art and to me it seems like he is happy with the level of success he has. Would he like to be bigger? I am sure the answer would be YES to that, however would he complain about his lot in life. I think not. Englund is doing the thing that he loves to do and he has found an audience that loves what he does.

Bands like Coheed and Cambria, Digital Summer and Protest The Hero all get it.

Digital Summer is all fan funded. They have been around since 2006. They have toured strategically since inception as all the band members hold down full time jobs. They are three albums and one EP in so far and based on their business model, they will be around for a long time.

Protest The Hero is also fan funded. Their recent Indiegogo campaign more than tripled their goal (and YES I am one of those fans that donated). They have even rewarded the super fans that have shared the contribution link and gotten other people to contribute with additional perks.

Coheed and Cambria are a very fan centric band. The way they have packaged The Afterman releases with the digital downloads available on the day of release, along with demos and back stories of each song, as well as an 80 odd page hard cover book is just brilliant. They did it their way and with a price that was just right.

Dream Theater is one band that is sitting on the fringe here. They are still doing it the old way as they know their fan base will lap up the new self-titled album. Their recent co-promotion with mainstream entity USA Today to launch their new single The Enemy Within is just another corporate deal in the same vein as Jay Z partnering with Samsung.

USA Today offer a certain amount of dollars so that they are the exclusive and first on line website to premier the new song. By doing this, Dream Theater, their label, their manager and whoever else has a stake in the band will get paid up front and USA Today will get traffic to their website which they can then use to get a higher ad revenue from their advertisers’.

Before all the DT Forum Elitists start jumping up in arms and start calling me an idiot, every band is entitled to earn money in any way they see fit. This is no different to Dire Straits and Phillips teaming up in the Eighties, to push the new CD format onto consumers. If that what Dream Theater’s business model needs them to do, good on them. In the end the fans will decide the fate of the band, as they have done for every band that came before and that will come after.

Five Finger Death Punch did something similar were they teamed/partnered with Loudwire to produce a track by track webisode series. The Five Finger Death Punch co-promotion was super cool as it focused on delivering back stories to each of the songs. As a fan, it is those little extra details that I really like. That could be the reason why Five Finger Death Punch have reached Gold status with each album release. Those little things, like a track by track webisode.

Standard