The Dream Theater post on the band having a listening party and forgetting to invite their fans was the most viewed post on the Destroyer of Harmony blog. It even started The Great Debate on a Dream Theater forum. Knee jerk reactions from forum members Misunderstood the intentions of the post.
As a fan, it is with a sense of renewed optimism to see Dream Theater rewarding London fans with a chance to listen to the album with John Petrucci and James LaBrie. Did the post on this blog cause this change of heart? Maybe it did. I will own it.
So what does this new listening party mean?
Dream Theater will give ten fans a chance to hear the new album. Casual fans will not be queuing up for this. It will be their super fans that will Take The Time to email. These same fans will have walked the Rite Of Passage and purchased the Lifting Shadows book each time it has been released.
They will have seen the band live every time they have visited and they will have purchased all of the Official album releases, DVD releases, Official Bootleg releases and merchandise. This is a chance for Dream Theater to form an everlasting connection with these super fans. Studies released have shown that super fans are worth about $700 to a band on a yearly basis. These same studies have shown that these super fans once enabled are better than any marketing PR firm. Just Google, “Hypebot Superfans”.
When Dream Theater started off back in the late 1980’s, the marketing was the actual narrative that would sell the product. Fast forward to 2013 and Dream Theater started off their marketing campaign in the same way as 1988. It’s good to see that the marketing plan has switched to the actual product, as the current day marketing is the actual product itself. Otherwise, the product will end up like Megadeth’s Supercollider, outsold by the Metallica Black album that is 22 years old regardless of the narrative that Dave Mustaine puts on it about being his best work as it is an album that has come from his heart, not his mind.
Perception is all that matters these days. If people start to believe that a band doesn’t care about their fans or if they have lost control of their career, then they are done, regardless of what the numbers say in relation to sales, tour and merchandise grosses.
Kudo’s to Petrucci and Co.