Category Archives: A to Z of Making It

A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

The Cover Song Is A Doorway Into Your Act

My first introduction into Trivium and Bullet For My Valentine was from the Kerrang “Master of Puppets” 20 Year Anniversary album. My initial interest to hear the album was because Machine Head was covering “Battery”. So after they blew me away with their downtuned cover, along came Trivium with their cover of the title track and man what an undeniable job they did with it. Bullet For My Valentine didn’t set the world on fire with their cover of “Welcome Home (Sanitarium) however they did enough to get me interested in it.

By hearing those two cover songs, I started to seek out the actual original music of Trivium and BFMV.

Another record was “Maiden Heaven: A Tribute to Iron Maiden.” That one had Black Tide covering “Prowler”, Fightstar covering “Fear Of The Dark” and Madina Lake covering “Caught Somewhere In Time”.

Upon hearing those cover versions, I had to go and seek out more music from those bands.

So you see, as an artist trying to make it, those original songs that you create and release might be great, but it doesn’t get you the connection with the audience just yet. Sometimes a cover song does the job.

There is a reason why Jimi Hendrix connected with “Hey Joe” and “All Along The Watchtower”. “Hey Joe” didn’t do much for “The Leaves” in 1965, however it was The Jimi Hendrix Experience’s first hit single in 1966. “All Along the Watchtower” these days is well-known as a Hendrix psychedelic groove rock song instead of a Dylan folk song.

There is a reason why Van Halen connected with “You Really Got Me”. As good as the debut album is, the needed an introduction and “You Really Got Me” was the introduction.

There is a reason why Joan Jett and The Blackhearts connected in 1981 with “I Love Rock N Roll” that was penned by Alan Merrill and Jake Hooker from the British rock band Arrows and released in 1975.

There is a reason why “When the Levee Breaks” became so enduringly influential. It’s origins go back to 1929 when husband and wife singer-songwriters Kansas Joe McCoy & Memphis Minnie originally recorded it as a blues song about the Great Mississippi Flood.

“Hard TO Handle” was the breakthrough hit single for “The Black Crowes” in 1990 and it is a cover song from 1968, originally written by Otis Redding.

Quiet Riot went platinum in 1983, with “Cum On Feel The Noize” and it was a cover song from 1973. The thing is, the Slade version went straight to #1 in the United Kingdom and Ireland and was a top 10 single throughout parts of Europe. The Quiet Riot version reached the #5 spot on the Billboard Hot 100 in the US.

“Black Magic Woman” is known as Carlos Santana’s flagship song, however it is also a cover from the Peter Green version of Fleetwood Mac. Actually, Carlos Santana’s Woodstock-era period made a career out of re-imagining other peoples’ songs.

Cover songs are not the enemy and on a lot of occasions, the cover song broke a band to the masses. It was the doorway to the other treasures that lay in waiting.

Recently bands like “Within Temptation” or the “Smith/Meyers” project have taken to re-interpreting cover songs.

Machine Head have always selected great cover songs from “Battery” to “Hallowed Be Thy Name” to “The Sentinel” to “Our Darkest Days/Bleeding.”

Find a great tune and get cranking on a kick-ass remake/re-imagining of it. You never know how it could connect as music has a way of making peculiar connections.

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A to Z of Making It, Copyright, Music, My Stories

The Old And The New – Times Are Changing

MY MUSIC COLLECTION vs THE KIDS MUSIC COLLECTION

My Record and CD Collection

This is my record and CD collection along with the issues from Guitar World from January 1986.

My kids have all of this on their iPod’s and iPad’s.

THE PURCHASE OF MUSIC from RETAIL STORES vs INSTANTANEOUS

The Way I Purchase Music On Occassions

I took the kids to the “Record Store Day” two days ago.

They loved the record store and it was their second record store that they had visited ever. They enjoyed searching through the piles of records but hated the following things;

– the line up/wait to pay for our purchases compared to clicking a few keys and having it all happen instantaneous.

– the chance that what I wanted to buy at the Record Store Day could not be there or it could have sold out compared to having the history of music available at your fingertips without any issues. For the record, it was the last copy of the “Killers and Kings” single and the second last copy of the “The Illumination Theory” picture LP.

– that once they found a record that had a cool cover from an unknown act, they couldn’t hear it BEFORE they decided to buy it compared to what they do on-line with YouTube and Spotify.

– the price of the special edition releases. As a hobbyist/collector I paid $30AUS for the Machine Head “Killers and Kings” single and $40AUS for the Dream Theater “Illumination Theory” picture LP. My kids thought I was insane, spending $70AUS on two products, especially when a years subscription to Spotify is just a touch more and for that you get millions upon millions of songs.

MY BOOK COLLECTION and DVD COLLECTION vs THE KIDS BOOK COLLECTION

My Book and DVD Collection

In other words, Physical books vs The Kindle Touch.

If you are a business that is in the entertainment/arts arena that is still hoping on physical sales for profits, then your business model is challenged.

Research is constantly showing that in order to compete with piracy, sellers of music, movies and books need to have a “free music approach, targeted at young users and supported by advertisements along with a high-quality music offering to older customers, where they pay for downloads but with no visible advertising.”

The take away is this comment;

“Our research shows that consumers do prefer legal and ethical options if available but each age group has different ways of making this economically viable.”

I bet that comes to a shock to the traditional labels and marketing firms. The days of when music was only made available to people who had disposable incomes are over and have been for a long time.

Music consumption is now being driven by different age brackets. The 113 million streams of Katy Perry’s “Roar” is being driven more by the kids in the 4 to 14 age bracket than the 25 plus adults. It is the song of the young, their anthem, their “We’re Not Gonna Take It”.

It all reminds me of a song I once wrote called “Times Are Changing”.

I wrote it in 1993, just when Grunge finally made the hard rock movement a footnote in history for the next decade. And the song wasn’t about the death of hard rock, it was the about the power of a cultural movement enforcing a change that no one could stop. As the pre-chorus stated;

It’s a revolution in their eyes
Against society and its lies

Times are changing, re-arranging x2

Guess the times are constantly changing and they are changing even faster in the era of the internet. And when I compare the new to the old, the times have really changed.

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A to Z of Making It, Influenced, Music, My Stories, Unsung Heroes

Jamming and Nuances

The last band I was in didn’t jam. The drummer in the band wanted to hear a finished song with riffs and vocals before he even contemplated putting drums too it.

So the way it worked was that I would put a song together and then on a working day, get together with the singer and the bassist to flesh out and finalise the melody. We would record that acoustic/vocal demo on one of those Zoom Handheld devices and then circulate the mp3 out to the drummer.

In most cases, that finished song would be given to him with another sheet that would say something like;

0.00 to 0.45 – Reference the drum part in the verses of “The Bleeding” from Five Finger Death Punch
0.46 to 1.20 – Reference the drum part from the 2nd Verse in “Forsaken” from Dream Theater
1.21 to 1.40 – Is the 7/8 time section. Listen to “Natural Science” from Rush.
1.41 to 2.05 – Is the next 7/8 time section. Listen to “The Masterplan” from Evergrey.

On one hand I didn’t mind doing it this way, as I gave me a lot of control and on the other hand it bothered me. Because from jamming a lot of good musical ideas and progressions and performances could come out of it. It is those little musical nuances that make or break a song.

You know when that riff you had in 4/4 just got better when it syncopated with the bass and instead of playing 8th notes constantly it developed some groove.

Or that little hammer on and slide choice of notes coming out of the chorus and into the verse, just made that section flow better. Or that solo section building to a crescendo along with the beat.

It is all of those little nuances that come up from jamming a song. Bob Daisley summed it up when he said that Randy Rhoads, Lee Kerslake and himself got the best performances out of each other.

But then I thought about the band I was in before that. All we did was jam and record. It seemed like we had infinite rolls of tape. In one year we wrote 4 songs. The singer/guitarist at the time said quality over quantity. I argued back that quantity breeds quality by default. You try out all of the ideas and the quality ones will always stand up. What I had instead was a dictator saying either YES or NO to an idea.

There are no happy mediums for all involved.

Democracy in songwriting doesn’t work. Democracy in songwriting is like the Democracy in Australia (or the US or the UK). We believe that we have a say, however our Governments are ruled by the bureaucrats and the rich.

Growing up with the MTV generation suddenly our heroes were everywhere and the focus on writing THE SONG to film an expensive video clip for, meant that the bands or artists would have two to three-year gaps between albums.

And we have continued that trend well into 2014. Everyone still tries to write THE SONG or THE SONGS in some cases and then they surround THE SONG or THE SONGS with filler and call it an album. If you don’t believe me, name me all the tracks from your top 10 albums of the last two years. I guarantee you that you will fail.

And with what we know now, we don’t want that album unless it is great from start to finish or unless it is part of a vanity concept story.

Machine Head almost nailed the complete album with “The Blackening”. Go to Spotify and you will see that five from the top 10 most played tracks from their catalogue come from that album. If you add the two cover songs from Metallica and Iron Maiden, then that makes it seven.

I also dig the fact that for “Unto The Locust” they had only seven songs on the album with four stand outs in “Be Still and Know”, “Unto The Locust”, “Darkness Within” and “Who We Are”.

And from reading the blogs that Robb Flynn writes it is safe to say that Machine Head are a jam band with the final say sitting with him.

That is why after Machine Head pressed the reset button on their career after “Supercharger” they have gone from strength to strength. They’ve jammed themselves into lifers and still dealt with the complexities that are bands.

And there is no doubt about it, bands are complex and simple rules just don’t do anything to govern certain situations.

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A to Z of Making It, Music, My Stories

What Happened to The Guitar Riff?

The mighty Guitar is still in the forefront of all the main hard rock and metal music. Regardless of what music style came and regardless what technological new medium came to kill it off, (like the Eighties midi craze), the mighty guitar has fought its way back time and time again.

Like a true champion it rises up from the canvas. That sound through glass tubes and cones made from paper. What can beat it?

To quote Dark Helmet, “Absolutely Nothing”.

Try as the trend setters might to eliminate distortion, the power chord and it’s many different versions remain unique. The human feel of a guitar is the essential element that makes a song unique and intimate enough to form a connection with a listener. You don’t see people growing up wanting to be clarinet and flute players.

It is an integral part of culture, both past and present. Think of Jimi Hendrix burning one or Pete Townsend smashing one or Randy Rhoads playing that immortal polka dot guitar or Eddie Van Halen’s Frankenstein guitar.

Think of all of the album covers that featured a guitar;

Dire Straits – “Brothers In Arms”
Stryper – “To Hell With The Devil”
Def Leppard – “On Through The Night”
AC/DC – Take your pick of the many classic album covers that involve Angus and his trusty Gibson SG.
The Cult – “Sonic Temple”
Van Halen – “Women And Children First”
Bruce Springsteen – “Born To Run”
Jeff Beck – “Guitar Shop”
MSG – “Built To Destroy”
Boston – The self titled debut and “Dont Look Back” covers are iconic.

At the moment, the number 1 hits around the world are “The Monster” by Eminem/Rihanna, “Timber” by Pitbull/Keisha and Happy by Pharrell Williams. Not a lot of guitar in those songs and if there is guitar, it is in the background, relegated to a support act.

It is not the main instrument in popular culture anymore.

The guitar is disappearing from popular culture.

So what happened.

So what happened to that riff that connects. The one that we can play air guitar to.

Commercial sensibilities are trumping artistic sensibilities.

Rock and Metal bands are churning out songs. Good songs. Great choruses. But no definitive riff. We hum the melodies, we tap the groove, but we don’t do the der, der, derr on the riff. For those who don’t know what the “der, der der” is, it is “Smoke On The Water” from Deep Purple.

Avenged Sevenfold came close with the “Hail To The King” album. Pissed off a lot of people in the process. They called them copycats. But they had the balls to create a classic rock album. And Classic Rock albums are created from influences.

Machine Head nailed it with “Be Still and Know” and “Unto The Locust”. But because of their niche, popular culture would never even know about it. Too ignorant to care.

Maybe it is the downtuning. Maybe it is the speed. Maybe it is the focus on the melody to be catchy.

One thing is certain, there are no riff driven songs, with a great hook doing 100,000,000 streams on Spotify. All of those numbers belong to Imagine Dragons, Avici, Daft Punk and a whole host of EDM artist and pop artists that have songs written by Max Martin.

And one last thing, for all the doubters that Spotify is hurting artists.

Check out this story.

Yep an independent artist that uses Tunecore as its digital distributor has earned from September 2010 to November 2013, $334,636 for over 57 million plays. It’s easy money earned by people listening to his music on a consistent basis. It’s that simple. It’s that pure. We create music so people can listen to it. First and foremost. And Spotify along with YouTube are here, telling the creators which songs are being listened too.

Isn’t that a great thing.

But hey, Spotify doesn’t pay artists said the old guard. Bullshit I say.

Spotify pays. It pays well. It is the record labels that don’t filter it down to the artists. It is the same old argument like before of Record labels not paying artists.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

In Music, Rules Are Meant To Be Broken (If You Want To Rock N Roll)

Small businesses need to understand that life’s changing and because it is changing so fast, it is a case of adapt or die.

To put it into perspective, the Australian Government recently signed a few Free Trade Agreements with South Korea and Japan, with China set to follow soon. All of this will make it easier for the big retail giants of those countries to enter the Australian market. All of these FTA’s makes it harder for small businesses to compete. Because as is the norm when big giants come into a market, prices go down, and for small businesses it does not make life easier, it makes it harder.

However, opportunities always emerge for the fast adapters.

Sort of like the music business.

The ones that adapted to the changes fast, survived. While the ones that complained and whined about peer-to-peer either perished or downsized.

Traditional music distributors. Gone or downsized. Replaced by Digital distributors.

Record Store Retail Outlets. More or less gone. Replaced by online shopping carts, streaming and digital downloads.

Publishing companies. Downsized or merged.

Record Labels. Downsized or merged. Saved by the tech industry.

Bands. Either are breaking up or are constantly replacing members.

So if small businesses needs to adapt to survive on a constant basis, than artists, record labels and the music business in general should be no different. And just because the recording business was dragged kicking and screaming to embrace mp3’s, then YouTube and then streaming, the innovation doesn’t end there. Adaption is the key.

Instead, the music business is cashed up and the record labels have a powerful lobby group that instead of innovating and adapting to the changes, they lobby hard to have laws passed to assist them.

Instead of adapting, they have the courts step in to assist them.

Instead of innovating, they had the Federal Police step up to the plate and assist them in using terrorist style raids on unsuspecting victims, like a 5-year-old girl and her Winnie The Pooh laptop.

And now that the recording business is all in with the techies, those same techies now have shareholders and boards that want profits first and innovation second.

Seen the stocks of Netflix, Facebook and Twitter recently. But tech is where the action is I hear people say. Well I say tech is where the action is up until profits trump innovation.

Music drove culture up until a point in time in the mid Eighties when executives put profit margins ahead of music.

And in business, cash flow is everything. In music, cash flow is a byproduct of great music.

In music, rules are meant to be broken. Innovation is about breaking the rules.

New musical legends will combine both and rise from the ashes to enrapture the public. And they will be different. These artists will not be interested in corporate deals and sponsorships.

These new artists will not be concerned about the past. They will be concerned about changing the future. With music. Like it was once before. When music led the way.

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A to Z of Making It, Music, My Stories

Divided We Stand. But It Doesn’t Have To Be That Way.

Metallica resorted to a professional coach to get it together again. So did Aerosmith.

Motley Crue imploded at the peak of their powers with the firing of Vince Neil and then sued each other in the courts. Then when Vince Neil was back in, John Corabi was out and soon it was Tommy Lee that was out.

Bon Jovi and Megadeth resorted to group therapy. For Bon Jovi it was a way to keep the band together after “New Jersey” and for Megadeth it was a way to keep a stable line-up together.

Van Halen ousted David Lee Roth and there was a few years of bad mouthing each other. Then when Sammy Hagar was ousted, the feud turned ugly with both sides airing their dirty laundry.

Guns N Roses appetite for destruction more or less has the band as an Axl Rose solo project. According to Axl, “Slash is a cancer”. There was a lawsuit as well from Axl to Slash to stop the “It’s Five O Clock Somewhere” album as Axl claimed those songs were written for Guns N Roses by Slash.

Scott Weiland had a nasty split with his first act, Stone Temple Pilots (on more than one occasion) as well as with the Velvet Revolver project that featured Slash.

Sebastian Bach and Skid Row are still at loggerheads. Matt Kramer left Saigon Kick because he felt ripped off.

Machine Head and Adam Duce are in the courts because Adam Duce felt ripped off. Dave Lombardo is spitting venom at Slayer and their management team because he feels ripped off.

Paul Stanley went to town on Ace and Peter, calling them anti-semitic. Gene Simmons said that Ace and Peter didn’t deserve to wear the make up.

Dream Theater and Mike Portnoy ended their relationship abruptly.

And Rock and Roll was supposed to be fun. Yeah right, I hear people say.

The ugly truth is that the biggest obstacle standing between musicians and a career in music is the simple fact that we cannot get along.

Every band I have been in imploded because I was writing the music and the lyrics from the beginning. So when the other members realised that I am getting extra royalties and publishing moneys, then money becomes a factor and suddenly everybody wants to write a song or make suggestions to change a finished song just so they could a songwriting credit.

And I said NO a lot of times.

And that starts to put a strain on the relationship and the band dynamics. Eventually we became assholes to each other and one of the main commandments that I swear by is to “Don’t Be An Asshole”.

It’s easier said than done. Especially in metal and rock circles. You know, we are all alpha males in this business.

So how can we achieve a healthier band dynamic.

We need to handle criticism better. At one point in my life, the way I offered criticism wasn’t at all constructive and criticism towards me was seen as a personal attack.

Don’t be assholes to each other as everyone is replaceable.

True love of music is the best reward. Money is a byproduct.

Realise that if the guitarist does come in with a completed song, or an albums worth of songs, it’s okay. Same goes for the other musicians in the band. And if your song doesn’t make the cut, that is also okay.

If the band is a democracy, then happy creating, however let me tell you one truth. Bands that claim that their songwriting is a democracy are lying. There is always one that will be the boss.

Look at Van Halen. Songwriting credits originally showed Edward Van Halen, Alex Van Halen, Michael Anthony and David Lee Roth. However it is a well-known fact that Eddie Van Halen wrote all the music and David Lee Roth wrote the lyrics, with little input from Van Halen’s rhythm section.

Slow and steady wins the race. Remember a music career is a lifers game.

You will get screwed by someone in the music business. Don’t let it get you down. Roll with it and learn from it.

In order to be seen or be heard, we need to stand united.

Don’t see every other artist or band as competition. The history of rock n roll shows that it was friendships and recommendations from other artists that broke artists to an audience. This is needed even more so in 2014.

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A to Z of Making It, Copyright, Music, Piracy, Unsung Heroes

The Piracy Debate… Goes On and On and On and On.. But The Hard Work For An Artist Never Goes Away

BitTorrent is a tool. How people decide to use the tool depends on them. Technology has a history of people/society shaping the technology. The BitTorrent protocol was designed to move large amounts of data. So of course, companies like Facebook and Twitter use BitTorrent to send updates to its employees. Then you have other people who use it to download torrents.

To use an analogy, knives are used in the kitchen to great effect. However people also use knives in illegal ways. Should we ban knives because they are also used illegally. According to Robert Steele, one of the bosses at the copyright troll Rightscorp outfit we should.

This is what Robert Steele said;

“BitTorrent’s architecture and features are designed for one reason only – to assist people in avoiding legitimate law enforcement efforts when they illegally consume other people’s intellectual property.”

As TorrentFreak points out, people who use BitTorrent are easy to track down, which is in fact something that Rightscorp is basing its entire business model on.

So why is it that so many people in the industry are so against Pirates.

Studies of Industry Professionals show that the “Sales and Distribution” sector are the ones saying that they’d been most affected by piracy because it is those middlemen who sit behind the scenes, have the largest vested interest in stopping piracy as they don¹t have many other reasons for doing what they do.

Artists just want to create. Money is a byproduct of those creations. All the rest of the enablers are trying to make money of the creation.

P2P research even shows that Piracy helps push the overall industry forward and that downloaders actually spend more on music than non downloaders.

There is a reason why bands are going to South America, even when the number of albums sold in the continent dont equate to the fans who attend shows. Look at all the DVD’s coming out from bands. Dream Theater, Rush, Iron Maiden and Megadeth are four bands that come to mind that have all released DVD’s of concerts in South America. Metallica have covered Mexico.

I was also going through some Billboard BoxScore figures from last week and based on recorded sales, the concert grosses don’t really equate. So in the same way that the RIAA correlates an illegal download to a lost sale, I will say that each fan that buys a ticket to a live show has also illegally downloaded at least ten full albums. (I am being conservative).

Who would have thought that a bill of “Bring Me The Horizon” and “Of Mice & Men” would gross about $70,000 per show. Play 20 of those shows and you have a $1.5 million tour.

Who would have thought that a bill of “The Used”, “Taking Back Sunday”,”Tonight Alive” and “Sleepwave” would also gross about $70,000 per show. See above, do 10 shows and you have a $700,000 gross tour.

Even the mighty “Manowar” still gross $60,000.

A bill of “Asking Alexandria”, “August Burns Red”, “We Came As Romans”, “Crown the Empire” and “Born of Osiris” grosses about $50,000 per show. The albums sales combined from all of the artists wouldn’t even pass 50,000 in the U.S.

“Falling In Reverse” and “Escape The Fate” gross about $30,000 per show.

While a bill that featured “In This Moment”, “Butcher Babies”, “Devour The Day” and “All Hail The Yeti” gross about $19,000 per show which was the same as a bill featuring “Animals As Leaders”, “After the Burial”, “Navene-K” and “Chon” gross about $19,000 per show. Not bad for a progressive djent band.

“Sevendust” are doing a run of shows and they are grossing at least $13,000 per shows Since the start of April 2014 to July 2014, they will play about 54 shows. Do the math on that one. It comes to about $700K in gross.

Indiegogo champions “Protest the Hero” played a small venue and grossed $4,000 per show. If they do a 50 date run like Sevendust, then do the math. It all adds up.

It’s hard work being an artist however if you are in the game because you love it, it makes it easier. If you are in the game to bitch and moan about piracy, then get out of it and join the bankers or the techies.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

YouTube

Do you want an audience or a fan base?

An audience will go and check out a song after being instructed to do so. The fan base will choose what song to play or what album to play when they want to.

It’s always the techies that are getting it right for the music industry. They can see how to make dollars in between all of those ones and zeroes.

“An audience changes the channel when their show is over. A fan base shares, it comments, it curates, it creates.”

YouTube’s global head of entertainment Alex Carloss said the above.

So where do you stand as an artist.

Do you have an audience? People who are directed to check you out?

Or do you have a fan base, people who share, comment, create playlists and do everything else.

It is a global world and YouTube is a platform that can reach all corners of the world. The reason why it is so popular is that while the major labels procrastinated over how much they would get from the streaming services, YouTube entered via the backdoor and became the leader. And it wasn’t even licensed.

Recent research has shown that by not having your music on YouTube could lead to an increase in music sales. What this clearly shows to me is that there are more factors out there that have led to reduced sales of recorded music than piracy alone. It also shows the shift of people’s listening habits. But wait, Neil Young and the Ponos team still reckon we need studio quality files. Yep, good luck with that.

If you are not using YouTube to promote yourself, then you are doing it all wrong and your career is challenged.

Even if the record labels do not renew their licensing agreement with YouTube, it will still survive. Because it is the fans that want it. YouTube’s success is made by the people, who apart from going to listen to music or view videos, they also upload as well. If I want to hear a new release before I buy it I normally go to YouTube. The whole album is there. Spotify is good as well, however it’s search algorithms are rubbish, plus it doesn’t have everything there.

I wanted to listen to Badlands “Voodoo Highway” album recently. It’s not on Spotify, however YouTube has it. Unlicensed.

I wanted to listen to Don Dokken’s “Up From The Ashes” album recently. For both, I could have gotten the CD and played it or I could have plugged in the portable drive and played it from there, however that was too much effort. Spotify didn’t have it, but YouTube did. Again unlicensed.

The record labels get wined and dined by Apple for exclusivity around their streaming service. And then when the cash rolls in from another licensing agreement to them, the artists will complain that streaming is killing the music business.

NO.

The Record Labels are still killing the music business. Their own greed will kill off streaming services. A stream is not a sale, so the royalty rates that labels pay artists are bullshit. Because the labels classify a stream as a sale which in turn brings with it a lower royalty rate.

Because if a band can stand to make $24,000 for putting up a silent album on Spotify that has been streamed for a combined sum over 4.7 million, then surely the larger acts that have 40 million streams will be making better dollars.

But they don’t.

Because that low royalty rate per stream that Spotify pays, gets further diluted when the Record Label applies it’s 80/20 split to it. Then that low 20 percent is split again by managers, lawyers, band members, etc..

What about illegal downloading of music?

It is still going on and it will never stop because people still want to have the mp3.

14 years have passed since the Napster revolution and music lovers still don’t have a legal ad-supported peer-to-peer download service for mp3’s. It’s leaving money on the table if you ask me.

Do you know what one of the main income revenues is for the record labels?

Yep, its YouTube fan clips that go viral. The ones that have unlicensed music playing in the background. With the YouTube Content ID system, labels can claim the clip as theirs and then reap the benefits that the clips views bring in.

Even Governments fear it. Turkey’s government blocked access to YouTube when an audio recording of top civilian and military officials appeared, which involved high-level security talks on Syria. The Government has classed it as illegal content. I see it as a form of censorship.

YouTube was seen as the enemy to TV stations and to the Music Industry. Now it is their greatest ally, only if they know how to use its potential. Expect to see the various YouTube networks become bigger than the movie studios in the future. Because they realise that it’s not all about the blockbuster effect. Releasing content more frequently is king.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

Who Is Ahead Of The Game and Who Is Behind The Eight Ball

Ahead Of The Game
Demonoid. As the single largest semi-private BitTorrent tracker that ever existed, Demonoid offered a home to millions of file-sharers. Throughout it’s history it has been taken offline a few times and the most recent one occurred last year. However, the site is known as the “COMEBACK KID” and it is back again. Never underestimate innovation. It always trump corruption and money.

Behind The Eight Ball
As expected and predicted by everybody, the Entertainment Industries/Hollywood Studios are now suing MegaUpload. The fact that they conspired with the Government to take a cyberlocker off-line was not enough. The fact that they made a lot of people lose personal content like photos, papers and videos is not enough. Let’s spend more money and sue the organisation. I suppose the catchcry is going to be the whole “WE NEED TO SEND A MESSAGE”.

Ahead Of The Game
YouTube dominates music streaming UNOFFICIALLY.

Behind The Eight Ball
Apple’s got no streaming solution. iTunes Radio is no match for Pandora so Apple/Cook making a billion dollar deal with Beats Music (which was losing money) so that they could have a streaming solution. And Trent Reznor (who was an investor in Beats) cashed in with the Beats sale to Apple by making way more money than he ever made in music.

Ahead Of The Game
Streaming wins.

Behind The Eight Ball
Spotify laid the foundation for streaming by fighting from trench to trench. Can they compete with Apple? The word on the street is that Apple will have a better royalty rate when it comes to streams.

Ahead Of The Game
The Techies are still the winners when it comes to music and distribution.

Behind The Eight Ball
Ponos and Studio Quality music in our ear buds.

Ahead Of The Game
Independent bands that come up with creative ways to engage their fans. “The Airborne Toxic Event” a few years back released a series of stripped-down, single-shot videos for every song on their album. Check out their Spotify and YouTube numbers today. A lot of the established rock bands do not have those numbers. The lesson here is that the artists in today’s world have way more opportunities to reach out to their fans and share content with them. It’s a lifer game.

Behind The Eight Ball
Artists talking about CD sales. Or research that focuses on innovation hurting sales of music. Hell, lets bring back Eight Track Tapes and Cassettes while we are at it.

Ahead Of The Game
Number crunching. MusicMetric, Echo Nest and Next Big Sound are all out there providing analysis on music by examining all aspects of a bands presence, like Social Media, Peer To Peer, legal mp3 purchases and streaming numbers.

Behind The Eight Ball
Lobbyists are still pushing hard for prosecution of online pirates and that new law is known as the Trans-Pacific Partnership (TPP). Basically it is a free trade deal that is being negotiated in secret and it has similar provisions to America’s controversial SOPA and ACTA bills.

And what about these other little innovative beauties from the entertainment industries;

DreamWorks calling for a piracy crackdown while they rake it in.

MUSO (a takedown service) is the Entertainment Industries answer to piracy. And the UK Government is providing funding.

If you are an artist, you need to keep on creating so that you can stay ahead of the game. If you are a label, you need to be finding talent and innovating to stay ahead of the game. Otherwise, you will be behind the eight ball and blaming everyone else for your shortcomings.

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A to Z of Making It, Music, My Stories, Piracy

Then And Now: Changes In Music

THEN
Music was all about achieving LIBERATION.

NOW
Music is all about the tyranny of MONEY.

THEN
Money served a purpose and it was a by-product of music

NOW
Money is the primary marker of status and success.

THEN
Music greats led the way in breaking down barriers and enhancing culture

NOW
We inhabit the world that The Beatles, Rolling Stones, Deep Purple, Jim Hendrix, Black Sabbath, Pink Floyd, Led Zeppelin, Rush, Free, Bad Company, Van Halen, Thin Lizzy, Aerosmith, Doobie Brothers, Electric Light Orchestra, Kiss, Metallica, Motley Crue, Bon Jovi and AC/DC created.

THEN
We lied about what we earned.

NOW
We still lie about what we earn as the ability to make money is seen as a primary marker of acceptance. The shame of failing financially is so great that a number of people every year commit suicide because of it.

THEN
Bands/Artists needed to be busy to make it or stay relevant.

NOW
Bands/Artists still need to be busy to make it or stay relevant. Look at George Lynch and the amount of releases since 2008. Look at Mark Tremonti or Myles Kennedy and their involvement in various projects. Avenged Sevenfold are out on the road promoting the “Hail To The King” album, working on the “Deathbat” game and an anniversary re-issue for “Waking The Fallen”.

THEN
The challenge was getting your music heard

NOW
The challenge is still about getting heard.

THEN
No one toured South and Central America.

NOW
Touring dollars are in South and Central America. If you are an established band and are not touring South/Central America, then you are leaving money on the table. M Shadows from Avenged Sevenfold summed it up nicely in a recent Loudwire interview.

THEN
Platinum selling bands/artists were told that they owed the label millions. Check out Van Halen’s story during the Van Halen II era. “We went platinum. We toured for a year, we came back, and Warner Bros. told us that we owed them $2 million,” said drummer Alex Van Halen. “And on top of that, we owed them another record,” added guitarist Eddie Van Halen. “It was the end of the year. We had three weeks to deliver another record…then boom, we went straight out on tour again. The first record took about a week, seven days to do. The second record took about three weeks.”

NOW
Platinum selling bands/artists are still told that they owe the label millions.

THEN
Bands/Artists covered songs as a career choice and made them unique. They made those cover songs their own. Van Halen did it with “You Really Got Me” and again with “You’re No Good”, which Linda Ronstadt also covered.

NOW
Bands/Artists do cover songs as a tribute to their influence.

THEN
Bands/Artists borrowed heavily from other artists and styles without the fear of being sued. It was a cultural thing. Led Zeppelin comes to mind immediately. Jake Holmes played “Dazed and Confused” at a show in 1967 when he was opening up for The Yardbirds who had Jimmy Page on guitar. “Stairway To Heaven” had its whole intro lifted from a song called “Taurus” by Spirit. Again Led Zeppelin opened for Spirit once upon a time. In both cases, the artists didn’t sue.

NOW
Borrow anything, expect a lawsuit. Kudos to Avenged Sevenfold for having the balls to do so. They borrowed heavily and in turn they created an album that works brilliant live. And that is what it is all about. In addition it is one of the best metal sellers for 2013 and it is still selling in 2014.

THEN
The Record Labels didn’t know what would succeed or what would fail. Look at Metallica. “Kill Em All” was independently financed. Look at Motely Crue. “Too Fast For Love” was independently financed. Look at Twisted Sister. “Under The Blade” came out on a small independent label. “You Can’t Stop Rock N Roll” came out on Atlantic UK. The US arm didn’t want to touch the band. It was after the imported version of “You Can’t Stop Rock N Roll” started selling like hot cakes that Atlantic US became interested.

NOW
The Record Labels still don’t know what would succeed or what would fail. Five Finger Death Punch is a big seller in the world of metal and hard rock. Their first album was financed by themselves and issued on a small subsidiary label. Volbeat was a supergroup of Death/Extreme metal bands signed to a small sub label of a larger independent label.

THEN
Music was a risk business.

NOW
Music is still a risk business.

THEN
Labels invested in a lot of projects because they didn’t know what would connect.

NOW
Labels invest in fewer projects and blame piracy because they still don’t know what will connect.

THEN
Metal and rock labels signed the act first and then they figured out how to market them and sell them.

NOW
Labels sign an act based on how they decide to market them.

THEN
Recording was expensive.

NOW
Recording is cheap.

THEN
Distribution was expensive and controlled by gatekeepers.

NOW
Distribution is cheap.

THEN
Marketing was all about radio and record shops.

NOW
It is about Spotify, YouTube, social media and virality.

THEN
Labels had executive boards/owners that were music fans.

NOW
Labels have executive boards that are actual business executives with the exception of a few.

THEN
Universality is the key to success.

NOW
We have endless niches.

THEN
The release of music was controlled.

NOW
We have plenty. We are overloaded.

THEN
The song would sell the act.

NOW
The marketing hype sells the act with the exception of a few.

THEN
Rock music was liberating the masses.

NOW
It is known as Classic rock to the masses.

THEN
Acts wanted to lead. They challenged the paradigm.

NOW
No one wants to lead.

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