Small businesses need to understand that life’s changing and because it is changing so fast, it is a case of adapt or die.
To put it into perspective, the Australian Government recently signed a few Free Trade Agreements with South Korea and Japan, with China set to follow soon. All of this will make it easier for the big retail giants of those countries to enter the Australian market. All of these FTA’s makes it harder for small businesses to compete. Because as is the norm when big giants come into a market, prices go down, and for small businesses it does not make life easier, it makes it harder.
However, opportunities always emerge for the fast adapters.
Sort of like the music business.
The ones that adapted to the changes fast, survived. While the ones that complained and whined about peer-to-peer either perished or downsized.
Traditional music distributors. Gone or downsized. Replaced by Digital distributors.
Record Store Retail Outlets. More or less gone. Replaced by online shopping carts, streaming and digital downloads.
Publishing companies. Downsized or merged.
Record Labels. Downsized or merged. Saved by the tech industry.
Bands. Either are breaking up or are constantly replacing members.
So if small businesses needs to adapt to survive on a constant basis, than artists, record labels and the music business in general should be no different. And just because the recording business was dragged kicking and screaming to embrace mp3’s, then YouTube and then streaming, the innovation doesn’t end there. Adaption is the key.
Instead, the music business is cashed up and the record labels have a powerful lobby group that instead of innovating and adapting to the changes, they lobby hard to have laws passed to assist them.
Instead of adapting, they have the courts step in to assist them.
Instead of innovating, they had the Federal Police step up to the plate and assist them in using terrorist style raids on unsuspecting victims, like a 5-year-old girl and her Winnie The Pooh laptop.
And now that the recording business is all in with the techies, those same techies now have shareholders and boards that want profits first and innovation second.
Seen the stocks of Netflix, Facebook and Twitter recently. But tech is where the action is I hear people say. Well I say tech is where the action is up until profits trump innovation.
Music drove culture up until a point in time in the mid Eighties when executives put profit margins ahead of music.
And in business, cash flow is everything. In music, cash flow is a byproduct of great music.
In music, rules are meant to be broken. Innovation is about breaking the rules.
New musical legends will combine both and rise from the ashes to enrapture the public. And they will be different. These artists will not be interested in corporate deals and sponsorships.
These new artists will not be concerned about the past. They will be concerned about changing the future. With music. Like it was once before. When music led the way.