Tag Archives: YouTube

Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Complicated Copyright and Why Do People Pay Good Money To Go To A Concert And Then Spend The Whole Time Filming It?

I do not understand why people go to a rock show or a metal show to film the whole damn thing on a smart phone. Seriously are they going to go back home and watch it over and over again afterwards? Of course not because it will sound like crap as smartphones are not designed to capture high volumes without distorting the sound.

Having been a high gig attendee my whole life, I have also been known recently to break out my iPhone and capture some footage or a few photos for posterity. However, I can honestly that 99% of the time I’ve never gone back and referred to my amateur filming or photography.

The reasons are simple, those captures can never accurately reflect the concert as I witnessed it.

So why did I do it? Why do other fans do it?

Is it for them to validate or prove to other people that they were there at the concert?

Like does anyone care these days. Everybody goes to concerts these days. Maybe once upon a time it was a big thing to go to a concert but these days it’s a nothing thing. Hell, I took my kids last year who were 8 and 7 to see, Kiss, Motley Crue and Bon Jovi. This year I took them to see Richie Sambora.

Do you think my father would have taken me to a rock concert at the age of 8? No chance.

Even if those people placed their concert video footage on YouTube, would anyone really care?

For example, Metallica is the biggest metal band in the planet right now. So they played “Frayed Ends Of Sanity” live for the first time and a fan of the band put it up on their YouTube account called MetallicaSoloFan and it has a whopping 2,473 views. Other accounts have the same song filmed from different viewpoints and again the view count is dismal.

Because no one cares that you went or for the crappy footage on display.

And what about the poor old fan that is standing behind a person filming the concert. As is the norm, in order to film a concert, you would need to hold up your device high above your head to capture the footage and in turn you are taking away from my viewing experience. Me and my boys copped that at the Richie Sambora gig.

However it is a product of the times. I get that.

In 2014, we don’t leave home without our Apple or Samsung devices. It is part of our make and build.

There are bands out there that would like this process of filming their show to be stopped.

The Eagles are one such band.

They want to stop people from filming their concerts by banning the use of the smart phone. Don Henley has hinted their tour of Australia could possibly be the band’s final tour and he wants fans to experience it with their eyes not their phones.

Of course we all know that Don Henley is very knowledgeable about artists copyrights and he is also opposed to fan filmed footage ending up on YouTube. For him it is all about CONTROL. He should be the one that CONTROLS how his music or the music that he is involved in is distributed.

So is videoing a concert with a phone a violation of an artist’s copyright. Don Henley says it is, however he also said that he doesn’t want the shows posted on YouTube because it spoils it for people who are going to come to a show in the future and that he doesn’t want to see Eagles content out there that sounds horrible.

However, live concert filming is done every day by multiple people at the same show. Some use it as a form of a diary record, to remember or relive that moment when their favourite song came on. Some do it to share the moment and their love for the artist. Some do it because they simple can. A smart phone or an iPad or Tablet, allows us the convenience to do so.

To put into context about how messed up the current music copyright business is you need to get your head around the Copyright laws that have been written over the last sixty years.

At a high level, every live performance has a multiple set of rights that come into play.

(1) the copyright in the music, usually controlled by the publisher;
(2) the copyright in the lyrics, also usually controlled by the publisher;
(3) the copyright in the live performance, usually controlled by the label;
(4) the band’s right of publicity;
(5) trademarks owned by the band;
(6) contractual rights (potentially arising from signage posted by the band or the venue, the ticket stub or the terms and conditions of the website to which the footage is posted.
(7) the performance rights organisation like APRA or ASCAP, from which the venue needs to obtain a license.

Music was never meant to be this complicated but over the last sixty years it has come to be so.

And what about the rights of the fan who paid $600 for a front row ticket and another $100 plus at the merchandise store.

What about the rights of the fan, who had to drive 90 minutes to get to the venue and then pay another $30 in parking fees and then get charged $10 for a beer and $20 for a Hotdog and Chips.

There needs to be a sensible re-think but due to the money involved the copyright holders are not playing ball. They want stricter copyright laws, which is contrary to the public and culture in general.

ARTICLE

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Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What I Am Over Reading …..

Metallica’s New Album

Seriously it has been six years since Death Magnetic was released. For the last six months, the band has been working on songs. They have mentioned in press interviews that they have thousands of riffs stockpiled. The hype means nothing in 2014. Do people want a full Metallica album every six or seven years? I know what I would prefer, more quality frequent releases.

In relation to new music, “The Lords Of Summer” is the only new offering, while “Beyond Magnetic” broke the cobwebs on some old Death Magnetic demos. And the less said about “Lulu” the better.

However the Metallica live show sells out.

Led Zeppelin ReIssues

Seriously. How many times can someone own the original three albums or the songs contained within those albums.

Rockstars becoming owners of ,insert business venture here>

The fans want you to write music and play for them. Instead we get our heroes become owners in football clubs, technology start ups and so forth.

Piracy

Seriously. Is this still an issue in 2014?

YouTube and Spotify more or less have everything that a person would want. However the labels along with the RIAA still use piracy as a means to get more laws written. In Australia, our Attorney General is talking up a three strikes policy as a means to combat piracy even though evidence from all over the world has shown that these policies have done nothing to stop copyright infringement.

It’s because the people have no respect for copyright law anymore and the corporations that abuse it. Music survived for centuries upon centuries because there was no copyright. Artists copied each other. Music and melodies got passed on from family members to family members via copying each other.

Google Needs To Do More

People like U2 manager Paul McGuinness or the RIAA or the MPAA or the various bots they employ to issue takedowns need to get a life because Google is not to blame for copyright infringement. Google is not to blame for the THEFT of music. I believe the latest comment from McGuinness is that “Google is the greatest theft enabler on the internet”.

Seriously McGuinness should look up what THEFT means because as far as I know, U2 still has their music on iTunes. No one has stolen the mp3 that exists there. However if millions of copies of that same mp3 exist all over the internet, is that Google’s fault.

Streaming Doesn’t Pay

It does pay. If you are not getting any of the pie speak to the label or the organisation that is getting the pie. But according to Paul McGuinness again, bands should gate their releases like the good old days.

Sales

Seriously,they are irrelevant. All they do is give the old guard a way to measure something that is irrelevant because the new way to measure an artists reach is just too hard to fathom for them.

Are people listening to the album? That is the question. Instead of focusing on Soundscan numbers, what is happening on the live front?

Press Releases for new albums

People can see through the hype and bullshit. In other words, we don’t care about what the bands say about “how great this new album is” or “how it is a definitive statement of the band right now”. All we care about is if we like it. If it is great we will push it. If it is crap, expect it to disappear.

Because if publicity does increase sales, then bands should be selling by the millions and selling out their shows. But they don’t.

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A to Z of Making It, Copyright, Music, My Stories

The Old And The New – Times Are Changing

MY MUSIC COLLECTION vs THE KIDS MUSIC COLLECTION

My Record and CD Collection

This is my record and CD collection along with the issues from Guitar World from January 1986.

My kids have all of this on their iPod’s and iPad’s.

THE PURCHASE OF MUSIC from RETAIL STORES vs INSTANTANEOUS

The Way I Purchase Music On Occassions

I took the kids to the “Record Store Day” two days ago.

They loved the record store and it was their second record store that they had visited ever. They enjoyed searching through the piles of records but hated the following things;

– the line up/wait to pay for our purchases compared to clicking a few keys and having it all happen instantaneous.

– the chance that what I wanted to buy at the Record Store Day could not be there or it could have sold out compared to having the history of music available at your fingertips without any issues. For the record, it was the last copy of the “Killers and Kings” single and the second last copy of the “The Illumination Theory” picture LP.

– that once they found a record that had a cool cover from an unknown act, they couldn’t hear it BEFORE they decided to buy it compared to what they do on-line with YouTube and Spotify.

– the price of the special edition releases. As a hobbyist/collector I paid $30AUS for the Machine Head “Killers and Kings” single and $40AUS for the Dream Theater “Illumination Theory” picture LP. My kids thought I was insane, spending $70AUS on two products, especially when a years subscription to Spotify is just a touch more and for that you get millions upon millions of songs.

MY BOOK COLLECTION and DVD COLLECTION vs THE KIDS BOOK COLLECTION

My Book and DVD Collection

In other words, Physical books vs The Kindle Touch.

If you are a business that is in the entertainment/arts arena that is still hoping on physical sales for profits, then your business model is challenged.

Research is constantly showing that in order to compete with piracy, sellers of music, movies and books need to have a “free music approach, targeted at young users and supported by advertisements along with a high-quality music offering to older customers, where they pay for downloads but with no visible advertising.”

The take away is this comment;

“Our research shows that consumers do prefer legal and ethical options if available but each age group has different ways of making this economically viable.”

I bet that comes to a shock to the traditional labels and marketing firms. The days of when music was only made available to people who had disposable incomes are over and have been for a long time.

Music consumption is now being driven by different age brackets. The 113 million streams of Katy Perry’s “Roar” is being driven more by the kids in the 4 to 14 age bracket than the 25 plus adults. It is the song of the young, their anthem, their “We’re Not Gonna Take It”.

It all reminds me of a song I once wrote called “Times Are Changing”.

I wrote it in 1993, just when Grunge finally made the hard rock movement a footnote in history for the next decade. And the song wasn’t about the death of hard rock, it was the about the power of a cultural movement enforcing a change that no one could stop. As the pre-chorus stated;

It’s a revolution in their eyes
Against society and its lies

Times are changing, re-arranging x2

Guess the times are constantly changing and they are changing even faster in the era of the internet. And when I compare the new to the old, the times have really changed.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

YouTube

Do you want an audience or a fan base?

An audience will go and check out a song after being instructed to do so. The fan base will choose what song to play or what album to play when they want to.

It’s always the techies that are getting it right for the music industry. They can see how to make dollars in between all of those ones and zeroes.

“An audience changes the channel when their show is over. A fan base shares, it comments, it curates, it creates.”

YouTube’s global head of entertainment Alex Carloss said the above.

So where do you stand as an artist.

Do you have an audience? People who are directed to check you out?

Or do you have a fan base, people who share, comment, create playlists and do everything else.

It is a global world and YouTube is a platform that can reach all corners of the world. The reason why it is so popular is that while the major labels procrastinated over how much they would get from the streaming services, YouTube entered via the backdoor and became the leader. And it wasn’t even licensed.

Recent research has shown that by not having your music on YouTube could lead to an increase in music sales. What this clearly shows to me is that there are more factors out there that have led to reduced sales of recorded music than piracy alone. It also shows the shift of people’s listening habits. But wait, Neil Young and the Ponos team still reckon we need studio quality files. Yep, good luck with that.

If you are not using YouTube to promote yourself, then you are doing it all wrong and your career is challenged.

Even if the record labels do not renew their licensing agreement with YouTube, it will still survive. Because it is the fans that want it. YouTube’s success is made by the people, who apart from going to listen to music or view videos, they also upload as well. If I want to hear a new release before I buy it I normally go to YouTube. The whole album is there. Spotify is good as well, however it’s search algorithms are rubbish, plus it doesn’t have everything there.

I wanted to listen to Badlands “Voodoo Highway” album recently. It’s not on Spotify, however YouTube has it. Unlicensed.

I wanted to listen to Don Dokken’s “Up From The Ashes” album recently. For both, I could have gotten the CD and played it or I could have plugged in the portable drive and played it from there, however that was too much effort. Spotify didn’t have it, but YouTube did. Again unlicensed.

The record labels get wined and dined by Apple for exclusivity around their streaming service. And then when the cash rolls in from another licensing agreement to them, the artists will complain that streaming is killing the music business.

NO.

The Record Labels are still killing the music business. Their own greed will kill off streaming services. A stream is not a sale, so the royalty rates that labels pay artists are bullshit. Because the labels classify a stream as a sale which in turn brings with it a lower royalty rate.

Because if a band can stand to make $24,000 for putting up a silent album on Spotify that has been streamed for a combined sum over 4.7 million, then surely the larger acts that have 40 million streams will be making better dollars.

But they don’t.

Because that low royalty rate per stream that Spotify pays, gets further diluted when the Record Label applies it’s 80/20 split to it. Then that low 20 percent is split again by managers, lawyers, band members, etc..

What about illegal downloading of music?

It is still going on and it will never stop because people still want to have the mp3.

14 years have passed since the Napster revolution and music lovers still don’t have a legal ad-supported peer-to-peer download service for mp3’s. It’s leaving money on the table if you ask me.

Do you know what one of the main income revenues is for the record labels?

Yep, its YouTube fan clips that go viral. The ones that have unlicensed music playing in the background. With the YouTube Content ID system, labels can claim the clip as theirs and then reap the benefits that the clips views bring in.

Even Governments fear it. Turkey’s government blocked access to YouTube when an audio recording of top civilian and military officials appeared, which involved high-level security talks on Syria. The Government has classed it as illegal content. I see it as a form of censorship.

YouTube was seen as the enemy to TV stations and to the Music Industry. Now it is their greatest ally, only if they know how to use its potential. Expect to see the various YouTube networks become bigger than the movie studios in the future. Because they realise that it’s not all about the blockbuster effect. Releasing content more frequently is king.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

Who Is Ahead Of The Game and Who Is Behind The Eight Ball

Ahead Of The Game
Demonoid. As the single largest semi-private BitTorrent tracker that ever existed, Demonoid offered a home to millions of file-sharers. Throughout it’s history it has been taken offline a few times and the most recent one occurred last year. However, the site is known as the “COMEBACK KID” and it is back again. Never underestimate innovation. It always trump corruption and money.

Behind The Eight Ball
As expected and predicted by everybody, the Entertainment Industries/Hollywood Studios are now suing MegaUpload. The fact that they conspired with the Government to take a cyberlocker off-line was not enough. The fact that they made a lot of people lose personal content like photos, papers and videos is not enough. Let’s spend more money and sue the organisation. I suppose the catchcry is going to be the whole “WE NEED TO SEND A MESSAGE”.

Ahead Of The Game
YouTube dominates music streaming UNOFFICIALLY.

Behind The Eight Ball
Apple’s got no streaming solution. iTunes Radio is no match for Pandora so Apple/Cook making a billion dollar deal with Beats Music (which was losing money) so that they could have a streaming solution. And Trent Reznor (who was an investor in Beats) cashed in with the Beats sale to Apple by making way more money than he ever made in music.

Ahead Of The Game
Streaming wins.

Behind The Eight Ball
Spotify laid the foundation for streaming by fighting from trench to trench. Can they compete with Apple? The word on the street is that Apple will have a better royalty rate when it comes to streams.

Ahead Of The Game
The Techies are still the winners when it comes to music and distribution.

Behind The Eight Ball
Ponos and Studio Quality music in our ear buds.

Ahead Of The Game
Independent bands that come up with creative ways to engage their fans. “The Airborne Toxic Event” a few years back released a series of stripped-down, single-shot videos for every song on their album. Check out their Spotify and YouTube numbers today. A lot of the established rock bands do not have those numbers. The lesson here is that the artists in today’s world have way more opportunities to reach out to their fans and share content with them. It’s a lifer game.

Behind The Eight Ball
Artists talking about CD sales. Or research that focuses on innovation hurting sales of music. Hell, lets bring back Eight Track Tapes and Cassettes while we are at it.

Ahead Of The Game
Number crunching. MusicMetric, Echo Nest and Next Big Sound are all out there providing analysis on music by examining all aspects of a bands presence, like Social Media, Peer To Peer, legal mp3 purchases and streaming numbers.

Behind The Eight Ball
Lobbyists are still pushing hard for prosecution of online pirates and that new law is known as the Trans-Pacific Partnership (TPP). Basically it is a free trade deal that is being negotiated in secret and it has similar provisions to America’s controversial SOPA and ACTA bills.

And what about these other little innovative beauties from the entertainment industries;

DreamWorks calling for a piracy crackdown while they rake it in.

MUSO (a takedown service) is the Entertainment Industries answer to piracy. And the UK Government is providing funding.

If you are an artist, you need to keep on creating so that you can stay ahead of the game. If you are a label, you need to be finding talent and innovating to stay ahead of the game. Otherwise, you will be behind the eight ball and blaming everyone else for your shortcomings.

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Thirty Seconds To Mars

Jared Leto is a star in every sense. He was born to be in the arts.

I watched “Thirty Seconds To Mars” last night at the Sydney Entertainment Centre. Actually, it has been renamed the “Qantas Credit Union Arena”. The beauty of corporate sponsorships.

Leto had the crowd in his grasp from the word go and he manipulated the audience to jump, chant and sing with him throughout the whole performance.

I got into the band from the “A Beautiful Lie” album. It was the song “Attack” that hooked me in. And then after I purchased the album I was blown away by just how strong it was.

I then found out that they had a previous album and I purchased that as well and I really enjoyed the Tool-Pop Rock sound throughout. The song “Fallen” comes to mind immediately as I type this. Also produced by the excellent Bob Ezrin, who of course was a name I was very familiar with from all of the classic rock albums that I had.

So by the time they released “This Is War”, well that was the album that I enjoyed and it also hooked my wife in. When the new album came out, I became hooked on “Conquistador” while my wife became hooked on the whole album.

First let’s get the bad out-of-the-way. If there was a point of criticism it was that stupid white bright light in each corner of the stage. By looking at the stage, the one on the left corner was shining out towards the audience and all I saw from the show was that lovely bright light. For the few sections and songs that it didn’t go on, it was good, otherwise that stupid bright light made it torturous.

The biggest surprise.

“End Of All Days”.

I didn’t rate it when I heard it on the album because after being blown away by “Conquistador” I sort of felt that the album went too soft. However after seeing “End Of All Days” performed live, I was converted. Even thought it is a ballad, the song is powerful and man it resonated with the audience.

And seriously look at their worldwide digital numbers. Yes, that’s right. While stupid executives and mainstream rags focus on sales within a country, the fans of music have shown over and over again that it is a world wide music industry.

“Closer To The Edge” has 46,243,437 views on YouTube and 12,480,144 streams on Spotify.

“This Is War” has 39,320,835 views on YouTube and 13,992,986 streams on Spotify.

“The Kill (Bury Me) has 31,501,058 views on the official channel and 20,922,479 views on a fan channel called mina58 for a total of 52 million plus views. Add to that the 12,303,344 + 5,479,614 = 17,782,958 streams on Spotify.

“Kings And Queens” has 19,382,518 views on YouTube as well as 19,683,580 streams on Spotify.

“Up In The Air” has 19,220,663 views on YouTube and 7,994,167 streams on Spotify.

The point. They are a success story.

Sales on the board. Tick. Streams. Tick. YouTube plays. Tick. Box office score. Tick. Merchandise. Tick. The line ups for the merch store went forever at the gig. Talented front man. Tick. Super talented live performer in the front man. Tick. Social media presence. Tick.

Did that happen off the bat?

Of course not. They worked hard at it. The first album didn’t set the charts alight even though it had a brilliant supporting cast and some real Tool like pop rock gems.

“A Beautiful Lie” became a juggernaut on the backs of four songs, “The Kill”, “From Yesterday”, “Attack” and the title track. This is the album that gave them a career. This is the band rocking out and they should have played these songs with the full band set up instead of bringing a few of them up with the acoustic part of the set.

Remember, it is about the songs and they need to be great.

So I was surprised after I finished reading a few reviews from journalists that write for the Sydney Morning Herald. The review is critical of the songs. First, they say that the band doesn’t have the songs to be a big act. Maybe, they just had the sales from ARIA in front of them, because if they did some digging they would have seen the digital stats.

But then again, this is a mainstream institution that still believes it’s about selling newspapers and locking up news content behind subscription models. Hello, it’s 2014.

While the “New York Times” and all of the other main papers in the US tried these subscription models, the very free Huffington Post came from left field and overtook their online presence. You procrastinate, so prepare to be overtaken by the ones who innovate.

In the end the band is on the road until the end of September. That is the music business. Hit the road and deliver. And with Jared Leto as the front man, Thirty Seconds To Mars do deliver.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Piracy Conversation: The Good and The Bad

Anyone heard of this beautiful new piece of software called “Popcorn Time”. There are no registrations, or restrictions on content. It looks like Netflix and it is free. The user just presses play. It’s easy to use and its design is elegant.

Did you also know that “Popcorn Time” was designed by programmers in Argentina, where the movie “There’s Something About Mary” is still classed as a new release by the movie industries in that country.

So of course, the “Popcorn Time” development team created an innovative piece of software to meet a service problem for their country because the content industries failed to. There is a reason why South America has the highest rates of copyright infringement when it comes to music. Access to content is not serviced in an affordable way.

Of course the creators shut the service down when their “experiment” put them at the doors of legal threats around piracy and copyright infringement.

However the saga did not end. Remember that the internet is a copy system. So of course, the source code was made available and now other programmers took over the open-source code and made it available to people once again.

Hollywood is not up against people who want to be millionaires. They are up against educated people who want to create something new to solve a problem that they have in their home country. If the developers followed the “laws” then “Popcorn Time” would never exist. The restrictions around copyright and patents would have killed it in the start-up phase.

To compete, Hollywood needs to employ the best and the best don’t want to work for companies who see innovation as a way to prop up profits from the past. They want to work for companies who see innovation as a way to stay ahead of other companies.

So the best minds go into business for themselves, or for companies that meet their expectations or they just stay in their bedroom and innovate without the law in mind.

We all know that piracy is wrong, however it opens up the conversation to the larger issue.

Let’s put into context what piracy/copyright infringement has done.

THE BAD

It made the RIAA spend millions suing music customers.

THE GOOD

While Apple started to see a market here and began to turn those Napster digital natives into iTunes buyers by making it easy to grab the latest music, anywhere, at any time.

THE BAD

It made the RIAA/Record Labels sue/kill off thousands of technologies that would have given them better profits if they only had the foresight to innovate instead of legislate. Think of Napster, Limewire, mp3tunes and many others.

THE GOOD

With the rise of Spotify/Pandora, the music piracy problem is declining and the labels are now cashed up

THE BAD

Artists are not seeing a lot of it.

THE GOOD

Piracy opened the door for format shifting.

THE BAD

The music industry introduced DRM and the ones that got hurt by it were the ones that actually paid money to purchase the product while the pirates bathed in DRM free mp3’s.

THE GOOD

YouTube piracy has also led to another source of income. It’s actually official now that record labels make more money from fan-made videos uploaded to YouTube than they do from their official music videos. Check it out on the link at the end of the post. And this is coming from Universal Music Group.

THE BAD

And still the labels send out billions of takedowns to these kinds of videos on YouTube because they still see fan made videos as a breach of copyright.

THE GOOD

However, YouTube has innovated even more and now the label is notified when a user uploads copyrighted content. The label can then choose to place advertising before the video, making royalties from the views.

THE BAD

And the labels/RIAA still scream that Google (the owner of YouTube) isn’t doing enough to protect their profits.

THE GOOD

YouTube fan made pirated videos is a massive growth area alright.

THE BAD

How much is the artist seeing? Again a lot of power in the hands of the label and a lot of money coming into the label accounts for work done by fans this time around. These monies should be at least 70% to the artist.

THE GOOD

Basically, piracy has also highlighted how broken Copyright is. The pure essence of Copyright has been hijacked by the Corporations that now hold the majority of copyrights. To further show how broken it is, Sir Tim Berners-Lee (one of the main creators of the World Wide Web) has called for a copyright reform passage to be included in any new legislation written as part of the “Web We Want” initiative. He further stated that the current law is purely there to protect the interests of movie producers, not the public at large.

THE BAD

The labels see piracy as a case for even more draconian copyright legislation and even longer terms post death.

THE GOOD

Piracy has opened up more distribution channels

THE BAD

However the “Popcorn Time” software has shown that the current movie industry is still employing the old distribution model.

THE GOOD

However, Netflix has shown the movie industry that fans of movies and TV want content on demand/twenty-four hours a day for a fair price. And Popcorn Time has shown that they want top-tier content.

THE BAD

Google is still blamed for not doing enough.

THE GOOD

Because the future is in streaming for music and video.

THE BAD

However the RIAA and the MPAA are doing their best to kill it. Pandora had to raise their fees to cover the cost of licensing the songs. Plus they also had an expensive lawsuit in relation to the royalty rate paid on a radio stream. While the movie studios still lock content away.

THE GOOD

Legacy analog revenue sources get replaced by digital revenue sources. It’s a transition right now. The transition isn’t happening fast enough for the labels however it is their fault in the end. As their need to control has more or less slowed the transition process down.

THE BAD

It is a shame that the RIAA and the record labels focus on the shortfalls between analog and digital revenues at this point in time, instead of looking at the bigger picture.

http://www.businessspectator.com.au/article/2014/3/21/technology/how-video-piracy-killing-hollywood-star

http://techcrunch.com/2014/03/17/popcorn-time-is-hollywoods-

http://www.themusicnetwork.com/youtube-fan-videos-earn-labels-

http://www.nbcnews.com/tech/tech-news/pandora-raises-

http://www.linkedin.com/today/post/article/20140317203156-

http://www.businessspectator.com.au/article/2014/3/21/technology/tuning-musics-digital-struggle

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The World According to Nikki Sixx

“When you spend nine months working on an album, all the work that goes into it and recording it, mixing it, mastering it, then you release it and it falls on deaf ears.”

“I’d rather work on two songs under that plan (exploring the idea of placing their songs in films, or signing sponsorships deals through integrated marketing with other types of companies that want to use their song specifically to reach tens of millions of people) than do eleven songs that only reach 100,000 people.”

Nikki Sixx from Motley Crue said the above in a recent interview.

The album format is dead and buried. People just don’t have the time to sit down and play an album from start to finish over and over again anymore, especially when there is so much other content out there to consume.

So what is this telling us. It all depends on which side of the argument you sit.

The record labels and the RIAA will say that this is what happens when people pirate/copyright infringe. They will call for stronger copyright enforcement.

Sociologist would say that sales of recorded music have declined due to the rise of other desirables, like apps and gaming in general. Look at the sales of the “Halo” games series by Microsoft. “Halo 4” made $220 million in 24 hours. Overall, the whole series has grossed over $3.4 billion. Have any rock bands reached that many people?

“Angry Birds” caused an app sensation in 2009, “Candy Crush” caused a bigger credit card sensation in 2013 due to its innovative in-app purchase system. What about the recent free game “Fluffy Bird”? It was free and it got downloaded 50 million times. Then the creator just pulled it.

Fans of music will still listen to music, however music now has to play on a crowded field compared to the Eighties. We had music on terrestrial radio, LP’s, CD’s and Cassettes. The profit margins on these items were huge for the record labels.

In 2014, we have music on LP’s, CD’s, on iTunes, on streaming sites, on Amazon, on terrestrial radio, on internet radio, on YouTube, on various other downloading sites, both legal and illegal. The profit margins vary from high to low on the various ways we consume music.

In addition, we also have television on Free to Air, Pay TV, Internet TV. We have movies on streaming sites, at the cinemas, on pay TV channels, on DVD’s, on BluRays, on various other downloading sites, both legal and illegal. We have Games on PC’s, Consoles and Apps. We have books electronically and on paper. We have Facebook and Twitter to connect. More time is spent on these sites than listening to actual music.

Fans of Motley will say this is a product of the times. It’s a singles market. Daft Punk released an album, however it turned out that it was the song “Get Lucky” that people actually wanted. The single format works well for pop music.

However, metal and rock fans are still stuck in the album ideology.

Dream Theater released an album without a decent single and after six weeks, it’s US sale run was over. However, they are happy to do that every two years. They know that their livelihood is touring.

Protest The Hero organised distribution deals with other labels for “Volition”, however it was all for nothing, as the 8000+ hard core fans already had a digital version of the album via the Indiegogo Campaign. It’s just a shame that the perks still haven’t arrived, almost 5 months after the release date.

Other fans will say, that Motley Crue should release something worth buying and that they will buy it. Motley Crue released “Sex” in 2012. Since I am on the Motley Crue email list, it was offered as a free download for 24 hours when it first came out. I went and downloaded it. It is classic Crue and a great song to add to the set list.

James Michael from Sixx A.M. also released a single called “Learn To Hate You” in November, 2012. It only has 116,034 views on James Michael’s YouTube channel, while Motley Crue’s “Seek” has 108,038 views on their Motley Crue Vevo Channel and 449,397 views on a user channel called Lachi James.

So from reading Nikki’s views on new music, I believe now that the release of “Sex” from Motley Crue and “Learn To Hate You” from James Michael was an experiment in how can an artist release a song and reach millions of people.

How many people would have acted quickly enough to download the song as a freebie within the 24 hour window?

How many people from a certain city would have purchased the song via iTunes after hearing Motley Crue perform it on the Kiss tour while they were in that city?

How many people would have downloaded the song illegally?

How many people viewed a YouTube post of the song?

How many people streamed and shared the song?

If a band wants to monetize and have reach, they need to create and keep on creating. They need to release everything on YouTube and Spotify and iTunes all on the same day. It is better for the band to control the YouTube releases than allowing others to monetize their content.

So what is happening with Sixx A.M.?

The new album has been talked up a fair bit by Nikki via his Facebook posts. New music for them has been in the pipeline for a while. So is it because Sixx A.M is classed as a new band, radio will play them. Terrestrial radio is dead. That format is dead. The opportunities are all on line now.

I consider Nikki Sixx a musician. A musician by definition is someone who creates music. And that is what musicians do when they are hungry. It is all about the music and only the music. But, once they reach the top and start focusing on the trappings, the music part starts to fade away as the focus moves to keeping what they have attained.

Musicians took risks and stood for something. They made money, they blew money, they did drugs, they made money again. Rock stars did it their way. That is why we flocked to them. That is why we became fans. They represented an attitude, a sense of freedom that connected with us.

As a fan of Motley Crue, I am disappointed that there decision to make new music is because on money and reach. The people that want new Motley Crue music will get it. So why don’t they service those fans.

And the Final Tour. Serious. They just finished touring. Kid Rock did a tour with $20 concert tickets. His risk paid off. All his shows sold out and those $20 ticket fans got converted into Kid Rock fans. Digital sales increased. Merchandise sales increased. Streams increased. Kid Rock went on that tour without a guarantee that he will be paid. He played the game without a safety net.

However, no one is keen to follow in his lead. Everyone wants that contract from Live Nation, the cash up front, the guarantee. The artist, along with their managers, agents, enablers, handlers, the pet dog and whoever else is attached to the entourage, want the money first and to leave the onus of recouping to the promoter.

Come on Crue. Put all of your issues aside and record a decent amount of music and get it out there.

http://ultimateclassicrock.com/motley-crue-no-final-album/

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A to Z of Making It, Music, My Stories, Piracy

A Metal Heads Guide To The Key Of Music Success

The technology of today allows for convenient costless copying and transportation of large chunks of data across the internet. Before the rise of streaming, people were still given a raw deal when it came to digital music and forced to overpay. In Australia, an iTunes song costs between $1.69 and $2.69. This price remained the same, even when our dollar was stronger than the US dollar.

Then the ACCC, our competition watchdog launched an inquiry into these geo-blocking price restrictions. Apple went in front of the commission and stated that they didn’t set the price for music in Australia and that the price was set by the Record Labels. It was found by the Commission that there should be no reason why Australians should pay more for software and music. However, nothing has changed in relation to the prices.

When music is offered in a convenient and low-cost legal alternative, the rate of piracy drops because most people do want to support artists and the various research out there points out that is the case.

For example, let’s look at TesseracT, the band. They released a great album in “Altered State”. It didn’t sell huge amounts in the U.S, so based on the record label success model, the album is a fizzer. However, the band knows that touring is where they make their money. And that is what they are doing. Musicmetric data showed (before it went behind a pay wall) that TesseracT’s music was downloaded the most in North America via peer-to-peer Torrent networks. So guess which area’s TesseracT have toured?

Yep, North America. They are touring there again from March and April 2014. The previously toured North America between September and October 2013. Coincidence. Maybe.

In relation to Spotify, they have a combined album stream count of 1,705,734. What this means, is that if you tally up all of the album songs shown in their popular list you will get to that number.

Go on YouTube and you see that the “Nocturne” (OFFICIAL VIDEO) by Century Media Records has 302,002 views. My favourite track from “Singularity” on the Century Media Records channel has 260,817 views compared to the 130,835 on Spotify. These numbers matter. Especially for a band that plays to a niche market.

What about the band Volbeat? They fall on all sides of the equation. They are one of the most streamed metal bands out there, plus they are downloaded a lot via peer-to-peer networks and in addition to all of this, they are still selling albums in the U.S. Their “Outlaw Gentlemen And Shady Ladies” album was released on 5 April 2013 and as at 29 January 2014, it is still selling in the U.S.

Yep, that’s right, in an era were physical sales of recorded music are non-existent, Volbeat has been selling consistently for 42 weeks straight. Prior to the release of “Outlaw Gentlemen And Shady Ladies”, their previous album “Beyond Heaven, Above Hell” was still selling up to and past the release date of the new album.

From a record label point of view, this is pure gold. They have a band that can consistently sell albums and Volbeat has been doing that each week for the last three years in the very competitive US market.

That is why they are hitting the U.S market again for the third time, this time with “Trivium” and the best DIY independent band out there in “Digital Summer”.

Look at their song “Still Counting” on Spotify. It has 21,193,159 streams. On the YouTube channel of Tomas Grafström “Still Counting” has 11,725,300 views.

My favourite song “Fallen” has 12,392,089 streams. On the VolbeatVEVO channel, “Fallen” has 4,583,706 views.

“Cape Of Our Hero” from the new album has 5,838,326 streams. On YouTube, “Cape Of Our Hero” has 2,999,070 views on the VolbeatVEVO channel.

Another band that is doing great numbers both in actual sales, streams and peer-to-peer downloads is Skillet. The album “Rise” was released on June 25, 2013 and at this point in time, 31 weeks after that, it is still selling. That is what the labels want, bands that can sell week in and week out. What does the band want? They want people to listen to their music.

To compare to the current mainstream rock band, none of these bands come close to Imagine Dragons. “Night Visions” came out on September 4, 2012. 73 weeks later, the album is still moving physical albums. At this point in time the album has sold over 1.8 million copies in the US. The main songs are high on Spotify’s streaming chart. They are also very high on the peer-to-peer download lists.

Seriously their Spotify numbers are insane. “Radioactive” is at 172 million streams compared to 128 million views on YouTube. “Demons” is at 73 million streams compared to 50 million views on YouTube. My favourite “It’s Time” is at 75 million streams compared to 59 million streams on YouTube.

Music is now a game of data. The key to any artist is not how many albums or songs are sold. The key is this;

ARE PEOPLE LISTENING TO YOUR MUSIC?
ARE PEOPLE SHARING YOUR MUSIC?
ARE PEOPLE TALKING ABOUT YOUR MUSIC?
ARE PEOPLE DOWNLOADING YOUR MUSIC?
WHERE ARE THESE PEOPLE LOCATED?
MUSIC IS A RELATIONSHIP BUSINESS. DO YOU HAVE A RELATIONSHIP WITH THESE PEOPLE?

If you answered YES to the first question, move on to the next question. If you haven’t answered YES to the first question, take a step back and start writing more music.

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Music

While My Depression Gently Weeps – Part 1 of The Music My Savior Chronicles

I gave up smoking in 2010. My last cigarette was at Thessaloniki Airport, Greece in August, 2010. I had the last drag, coughed and gagged like I was choking and said with determination that I quit.

I haven’t had a smoke since then. You see back in November 2008, I was diagnosed with high blood pressure. For a 32 year old, this came as a big surprise. When I went into the doctors surgery complaining of migraines, my blood pressure was 170/120. This was on a Tuesday and the doctor said to come back on a Friday to see if it was just an off-spike. So what did I do after hearing this news.

I started drinking straight whiskey, three shots a day, believing that whiskey will ease the pressure readings. I walk into the Doctor’s office on Friday and proceed to sit down while the doctor puts the arm band on, presses start on the machine and I am confident that all will be well.

210/130. The Doctor’s eyes popped out of his head. He wrote referreals for echograms, cardio tests and blood tests for blockages, along with scripts for blood pressure meds. He asked me if I was a smoker and I said yes. He said to me to STOP immediately if I want to watch my kids grow up. He asked me to lose weight and to start taking the medication and to come back on Monday morning.

So of course, I started taking the medication however I didn’t stop smoking. On Monday, my blood pressure was at 150/110. Another type of tablet was added to my dose that involved two tablets in the morning and one at night. I went back on Friday and it was all better. 140/90.

I was still smoking and every month when I went for a check up the blood pressure was still up but “controlled” in my own twisted way. I was spending $90 on Blood Pressure medication a month, along with a $200 smoking habit. The good deeds of the medication was getting undone by the smoking habit.

It wasn’t until 2010 that I started coughing and gagging every time I had a smoke and eventually that year I stopped smoking. Apart from the blood pressure problem, I was in between houses, selling one house and building another house, while the Global Financial Crisis was happening all around me. On top of that, one of my boys was hospitalised on two occasions for urinary tract infections and had to undergo two procedures. I swear I couldn’t see the light at the end of this journey. To top it all off the band I created was splintering and I had so much money invested in it, I couldn’t walk away from it without the guys paying me back. So during this period 2008 to 2010, I started listening to music with sad and depressing lyrics.

Breaking Benjamin entered my life around this time. The “Phobia” and “Dear Agony” albums got played constantly.

Machine Head’s “Descend The Shades Of Night”, “Goodbye To Romance” from the Blizzard Of Ozz band (yep, every time I refer to the Randy Rhoads era it will be via the name Blizzard Of Ozz) and Megadeth’s “A Tout Le Monde” came back in my life.

And as depressing as some of the songs are they helped me through my own depressive period.

The reason why I started thinking about smoking is because I was at a party on the weekend and everyone smoked, making it very difficult to interact with the people.

20. Give Me A Sign

It is from the album “Dear Agony” by Breaking Benjamin released in 2009. On YouTube it has 7,088,460 views and on Spotify it has 1,229,610 plays. The song is a superstar in the modern metal and rock circles.

Daylight dies
Blackout the sky
Does anyone care?
Is anybody there?
Take this life
Empty inside
I’m already dead
I’ll rise to fall again

Benjamin Burnley sings the above over a slow haunting riff about losing his way and screaming for help, looking for the sign. My advice to myself from listening to this song is that “when it comes to the end, you have to let go”.

19. Break Away

It is from the album “The Illusion Of Progress” by Staind released in 2008. One YouTube channel has the song up to stream and it has been viewed 382,520 times.

Like a wheel
That keeps turning
If I could break away
From this moment
Break away
What is real
Break away
Never showing
Break away
How I feel
If I could break away

Apathy
The ignorance it brings
The tragedy
Of all these things
We keep repeating

I felt like the song was about me when I heard it in 2008. It is about repeating the same actions everyday, looking for a change and not having the guts to make it happen, believing that some deity in the sky will do it all for me.

My advice to myself from listening to this song is that it was time to make the change and break away. By the end of 2010, the band was over (at a large financial loss to me), the house was finished and I had quit smoking. I made the change/s.

18. What A Shame

It is from the album “The Sound Of Madness” by Shinedown released in 2008. On YouTube, 4 channels have it up with a combined view count over 2.5 million.

Two packs of cigarettes a day
The strongest whiskey
Kentucky can make
That’s a recipe to put a vagabond
On his hands and knees

When I heard the opening verse, I said to myself, damn, that is me. That is exactly what I am doing. Brent Smith nails the emotion in this song. It is about his uncle and a beautiful song. So many of us are judged from everyone around us. It is wrong. Even I do it. Sometimes we all need some help and what we get is criticism instead.

My advice to myself from listening to this song is the chorus line; “What a shame, to judge a life that you can’t change.”

17. Broken Bones

“The Rev Theory” is a very underrated hard rock band. “Broken Bones” is from their 2008 release “Light Me Up.”

Caught in the confines of the simple life
And I am
Holding my head high in the rising tide
And I can’t win
And I can’t fight
I keep holding on too tight
Running away from the world outside

It’s the denial principle within us all. We run away from the problems we are facing by putting on a smile when all we want to do is cry. And when we have problems, the person that we need the most isn’t there to help or is there and doesn’t understand what the hell is going on, which is a shame.

I’m not coming home now
I know
I’m so far away
So far from home
I’m not coming home now
I know
I’m so far away
I’m so far away

This part is emotional. I know that the song is about a band member that they lost along the way, however when i was in hospital with a shattered foot waiting surgery to reconstruct it, this song got me through the days. Coming into 2010, I was in a dark place that I didn’t think I would survive to see the end of the year. “Broken Bones” helped me through it.

My advice to myself from listening to this song is that I needed to get back home and realise that everything that loves me and everything that I love is right in front of me. Like the Three Doors Down song “Heaven” released in 2011 on the “Time Of My Life” album, “I didn’t have to let myself get so far gone, I didn’t have to make the ones I love feel so alone, I didn’t have to die to go to heaven, i Just had to go home.”

16. Let Me Be Myself

Three Doors Down nailed what I was feeling in this song. It was released in 2008, on their self-titled debut. To me it is all about doing what society and my family wants me to do, instead of doing what I want to do. You only get one chance at life, so why waste it living someone else’s life.

I guess I just got lost
Being someone else.
I tried to kill the pain,
But nothing ever helped.
I left myself behind,
Somewhere along the way
Hoping to come back around
To find myself someday

Life has its highs and lows, however I made the choices that got me in these situations. So when I made the choice to get married, the part of the word “me”, I should have left behind and focused on the word “we”. However for years, I focused on the ME and the I. Even after I had kids. Listening to this song when it came out, I said to myself, damn, this song nails my feelings.

Then listening to it at the end of 2010, my view was different. When the lyric states “I guess I just got lost being someone else”, I saw that as me being lost on how to be a dad, thinking I had to do things in a certain way because hey, everyone is a judge in life.

15. Alias

Released in 2009 by In Flames on the “A Sense Of Purpose” album.

Don’t tell me,
Tell my ghost,
Cause I blame him
For all I don’t want to know

In Flames are a great band. I love this song and the title and the Freudian lyrics.

We all keep the real part of us hidden. That is why we are able to adapt to different situations. The ghost is the face that the people all see. It is the mask that we all wear to keep ourselves protected from the truth.

Life’s wrapped in a riddle,
Easier said than done,
Hate to play the victim,
Rather run and hide.

It was time that I acknowledged that I was in fact my own victim. Only I could make the decision to change.

14. Wake Up

Story Of The Year are very underrated in the metal community. From the outset the band got labelled as Emo. However, to me I always saw them as a metal band. It took an album about “The Black Swan Theory”, released in 2008 that got my hooked.

So what is “The Black Swan Theory”. It is a metaphor that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight;

Wake up!
To the sound of this time bomb
Wake up!
To it’s deafening song
Wake up!
Cause you don’t know what you’ve got until it’s gone
Until it’s gone

With all the chaos in my life at that point in time, this song made me feel alive, calm and confident. It was like it understood me. The message was simple. Wake Up.

13. That Was Just Your Life

Call it the “Enter Sandman” riff backwards. Call the harmony guitars at about the 5.50 minute mark Thin Lizzy rip offs. Call it that they plagiarised “Jump In The Fire”. Call it a great song, to open up the “Death Magnetic”.

“Like a release from a prison that i didn’t know i was in”

What a brilliant lyric. That is what music is on the days where the blues kick in. A release from the prison we are in.

“I blind my eyes and try and force it all into place,
I stitch them up, see not my fall from grace.
I blind my eyes, I hide and feel it passing me by
I open just in time to say goodbye.”

Denial and acceptance of what I believe the version of the truth is. You can easily combine verses from so many different songs and come up with a new Buddhist mantra that is a hundred pages long.

12. The Forgotten

The last album of the Howard Jones Killswitch Engage era released in 2009 and what an album it is.

What have you given up will never return again
Now you’re dead inside I hope it was worth the cost

This is like looking in the mirror at your own reflection and asking yourself “was it worth it”. Sometimes it is better to be the forgotten.

11. The Unforgiven III

Set sail to sea, but pulled off course

A welcome return from Metallica. By 2009, I thought I was doing what I wanted to do and that I was going out to be the best that I could be in my own way, however, I started to see that I was getting side-tracked, following paths that I never should have walked on. By the end of 2009, I was frustrated and I got even more frustrated when I realised that the position I was in, was all of my doing. There was no one to blame except me.

These days drift on inside a fog
It’s thick and suffocating
This seeking life outside its hell
Inside intoxicating

Alcohol and tobacco. It’s easy to numb the feelings when you are intoxicated. The funny thing is that even the songs mentioned deal with dark subject matters, I saw a sense of hope in them and when Robb Flynn screamed “Music My Savior – Save Me” in “Darkness Within” two years later, I knew exactly what he meant.

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