A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy, Stupidity

You Don’t Know Me, But You Will…. From Controversy, Popularity Is Born

I watched Fast 6 the other day, and the final additional scene had me all pumped up. For those that haven’t seen it, I will not spoil it, however it sets up Fast and Furious 7 very nicely. The final words said in the movie, are the words of the villain, “you don’t know me, but you will……..”

Isn’t that what every musician wants. To be known.

So how does it came to be, that the villains end up known to the world and the ones that do real good are forgotten. Does the world at large know the names of the police officers that captured the Boston Bombers? Does the world know the names of the victims that died in the bombing? The answer is NO, however everyone knows about the Bomber brothers, their family links to Chechnya and so forth. Even Rolling Stone has glorified the bombers with their recent front page issue. By doing this, Rolling Stone has sent social media into meltdown.

David Draiman and Nikki Sixx are two rockers leading the outcry against Rolling Stone. It looks like the Rolling Stone magazine is taking the “you don’t know me (or maybe forgot about me), but you will “mantra to heart. Once upon a time Rolling Stone mattered. Today, Rolling Stone is a dead magazine. They needed to do something shocking like Rammstein did with the Pussy video to bring their name back into the mainstream. You can’t get more shocking than putting a terrorist bomber on the front cover, regardless of what kind of story you are trying to sell. The wounds are too fresh.

Another person looking for publicity is Thom Yorke from Radiohead. He has gone onto a Twitter rampage against Spotify and what they pay artists. For those people that didn’t know about Spotify, they sure know about it right now. Every mainstream news story has picked up the story and run with it. Every blog is talking about it, including this one right now.

Thom Yorke on the other hand, should write great quality music as a solo artist and take control of his own catalogue of music. That way he will know exactly what Spotify pays him, instead of waiting for the statements that the labels give him. It’s funny to look back and read stories about how Thom Yorke and Radiohead was praised for releasing an album under a “pay what you want” model. From this recent outburst, it is clear that Thom wasn’t expecting fans to pay nothing for it, however they did. That is why they never tried that model again.

The big grey area that hangs over Spotify is the lack of transparency over the payments made to the labels, because in order for Spotify to operate in the US, the labels wanted a 50% share in the company.

One thing is clear from all of the above, from controversy, popularity is born.

Ozzy Osbourne’s solo career at the beginning was all about controversy. The dove and bat biting incidents, the tragic death of Randy Rhoads, the drinking and partying which lead to the Alamo incident, the court cases about backward messaging on the song Suicide Solution and the drugs.

Motley Crue built a career from controversy with their sexual innuendos, the pentagram on Shout At The Devil, their partying and drug taking lifestyles which lead to the tragic death of Razzle at the hands of an intoxicated Vince Neil and the death and rebirth of Nikki Sixx.

Even Dream Theater experienced controversy when in a Guitar World interview circa 1994, certain musicians from the grunge / alternative scene blasted John Petrucci for playing with no feeling. Since Petrucci responded gracefully that he likes the music that those bands do, all it did was divert people’s attention to Dream Theater.

Did anyone in the mainstream world know that Black Metal existed? Of course the fans of the style did, however it was just a niche. Then churches started to burn and people started to die. So the Black Metal movement is all over the news.

From the Napster controversy, the people got to know that you can find and download mp3’s of music that you liked, from people that had similar tastes. 13 years later, people are still downloading. From the Napster controversy, the people got to know who the RIAA is and how corrupt they really are. Throughout the years, the RIAA popularity as a corrupt organisation has grown tenfold. From the Napster controversy, everyone got to know Lars Ulrich and Metallica. For better or for worse, Metallica had fully become embedded with mainstream media and pop culture. Press Organisations that never reported on Metallica, suddenly where reporting on Metallica.

Metallica in 2013 is now the biggest metal band there is. Did the Napster controversy hurt Metallica? My answer is No it didn’t. It made them bigger, it spread their name out across all the corners of the world and most importantly it made their music available to everyone.

As an artist, that is your mission statement. Your music needs to be available to everyone. It is not about money right now.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

It’s Time That Artists Leave The Old Way Behind and Be Leader’s Once Again

I still don’t agree with the old business model of putting together twelve tracks just to sell them for ten dollars as a package. I would like to see established bands like Machine Head, Dream Theater, Five Finger Death Punch, Shinedown and Trivium lead the way with a new paradigm. Leave the old way behind.

I know that Five Finger Death Punch are about to release a double album and Trivium have a new one coming along as does Dream Theater and Machine Head is not that far away either. All of these new releases are based on the old way. The album still has a place if done right and what that means is that all the tracks have to be of high quality. No one has time for filler these days.

Five Finger Death Punch started the writing process for their new album/s on the Trespass Festival Tour at the start of 2012. They brought out a mobile recording studio with them, to hash out riffs and put bits and pieces together, so when they got into the studio in September 2012, they already had the songs.  This is where they should have been releasing some songs. At the end they had 25 songs written that they are releasing on two CD’s.

Five Finger Death Punch are signed to a label, so of course they will need to release an album, as that is what the labels demand. So keeping that in mind, FFDP should have picked the best 10 songs for a CD release and from September 2012 to July 2013 they should have been releasing a song a month from the other 15 songs they had left. It is a different take on the old way. It is keeping the labels happy as they are still stuck in the past and it is keeping the fans happy as they are living in the future and just want content.

One thing that artists need to be clear on; streaming has won the war. YouTube is the original and unofficial streaming king. That is where the kids go to watch and listen. If artists pull their albums from legal services like Spotify, those same albums will still be available on YouTube to be streamed unlicensed. The fans have spoken. The fans killed off the CD, by embracing new technology. It is time the artists take note.

One more thing that artists need to understand: Spotify gives them 70% of the revenues. The exact same amount as iTunes. The difference is that Spotify pays you over time instead of right now and that is the problem that a lot of artists with the pressure of the label and the manager do not understand. The reason why they don’t understand it, is because the label and the manager all want to be paid RIGHT now.

Go on to Black Sabbath’s Spotify account and check to see which songs are the most streamed from them. It is all the songs written 40 years ago and nothing from the new album. Streaming services do pay.  If the artists have a problem with not getting “paid” by streaming services, they should be checking with the company they sold their rights to. Black Sabbath might scream piracy, however who is collecting the monies from Spotify streams for their back catalogue. The answer: the company that holds the rights is collecting.

I remember a time when musicians used to lead. Now technologists lead, while the artists entourage of money leaches are screaming they are not making any money, while the association who represents the Record Labels (and who claims incorrectly that they represent the artists as well) the RIAA plays Whac-A-Mole with technology. They killed Napster only to get Kazaa and Limewire. They killed Kazaa and Limewire, only to get BitTorrent and The Pirate Bay. They kill one cyber locker like Megaupload and another ten more appear. They send DMCA takedowns to Google and then another 100 new links spring up. Seriously does Google need to be doing all this work, just for providing a service like a search engine.

What artists and the labels do not realise is that Spotify and YouTube has made a dent in people’s downloading habits. Progress doesn’t happen overnight or right now. It takes years and sometimes decades. Invest now for rewards later, however the record labels do not believe in this, the managers do not believe in this and they convince the artists that they sign to not believe in this. So what do they believe in; short term profits.

The answer to success is right there in front of the artist. If an artist wants to make plenty of money in music, they need to be a superstar as no one has time for anything less. Just like there is one Facebook, one Google and one Amazon, the same filtering will happen in music and their respective niches.

Five Finger Death Punch is knocking on that Superstar door for the metal genre. They have competition from Stone Sour, Bullet For My Valentine and Disturbed, however if fan engagement is an indication then Five Finger Death Punch are the new superstars.

Shinedown is already the new superstar for the hard rock genre. Bands like Hinder, Adelitas Way, Alter Bridge, Seether, Halestorm, Three Days Grace, Black Stone Cherry, Saving Abel, Pop Evil, Rev Theory, Breaking Benjamin are the challengers.

Dream Theater is already the superstar for the progressive genre. They are unrivalled and really unchallenged at the moment.

Periphery are the Djent superstars.

TesserAct are the new Pink Floyd superstars.

Machine Head are the new superstars of the thrash genre.

Metallica have surpassed superstar status and have moved into the Legends space.

If you want to survive in the future, you need to live in it. Metallica now understands this, however AC/DC still doesn’t understand it. For some insane reason, AC/DC is holding their music back from Spotify (which is licensed and pays) while it is on Grooveshark and YouTube (which are unlicensed and do not pay).

Spotify might not even win the streaming war. Maybe Google will come up with something better, maybe iTunes Radio will win, or some other new player will come on the scene and blow everyone away. One thing is clear, there will be only one streaming champion. Diehard fans will still pay up front for songs they have never heard, however with so much music coming out at the moment and our time so limited, this is not the business model that artists should base their future on.

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A to Z of Making It, Influenced, Music, My Stories

The Song Needs To Be A Song First – Words of Wisdom from Zoltan Bathory

“Every one of us can play. We are technical players. When it comes to songs, there’s a difference between just shredding and showing of or writing songs. That’s a different talent. First and foremost, the song has to be a song then you start to think about yeah, let’s add a guitar solo.”

(Zoltan Bathory from Five Finger Death Punch in a recent interview with Loudwire.)

I remember towards the end of the Eighties, hard rock and glam rock bands are getting signed up left, right and centre by all the record labels. The greedy labels over saturated the market with diluted quality. They got talented musicians and sold them the dream of fame and fortune. Once they had their signature on paper, they told them to go and write songs like Cherry Pie.

Have you read or heard what Jani Lane (RIP) said about Cherry Pie. He wishes he never wrote the song. The album was done, it was going to be called Uncle Tom’s Cabin. The label wanted a hit song or they wouldn’t release the album. Jani had two options, tell the label to go F themselves and by doing that he knew that his songs will never be heard or he could comply with their request, write them a sugar pop song and get the album out.  We all know how the story goes?

Writing songs and playing technical are two different things and it’s good to see Zoltan make that distinction.

Would people still be interested in Dream Theater if they just played technical passages, without having a real song as the springboard. Pull Me Under is the song that you can say broke Dream Theater to the masses. It is the most simplest Dream Theater song to learn and play, however it was written by musicians who have great technical ability. The second track, Another Day is another Dream Theater  song that is simple to play and again it is from the same well. Of course Images and Words has Learning To Live, Metropolis, Take The Time and Under A Glass Moon and the reason why those songs have become cult songs in the progressive genre, is because they are songs first and technical masterpieces second.  The bottom line is, you need a great foundation.

When Ozzy relaunched his career with the Blizzard Of Ozz band (that then became the Ozzy band when the record was released), it was on the back of great songs and great technical guitar playing from Randy Rhoads. A simple catchy AC/DC style song like Flying High Again, had a dazzling tapped lead break. The Crazy Train solo is one of those songs within a song guitar leads, however who would have cared if it was there, if the song it was on is terrible.

The bottom line for both Dream Theater and Ozzy Osbourne is; if you take away the progressive instrumental breaks and guitar leads from the songs that we love, you still have a great song and that is the essence to everything.

When the Whitesnake album exploded in 1987, it was on the back of great songs and great guitar playing from John Sykes. Listen to his lead break on Crying In The Rain. John Kalodner, the A&R rep that signed Whitesnake to Geffen, knew that was a great song. It just need to be re-done in a way that it could get massive exposure. The song was a song already as it already did the rounds on the Saints and Sinners album from 1982 and by adding the one minute plus tour de force lead break by Sykes to it, it made the song even more dazzling and a product of the times. However, as I mentioned above, if you take away the lead break, you still have a great song.

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A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy

Metal Music and Piracy

Dave Mustaine from Megadeth was asked the question “What do you think about the state of the music industry right now with all of the changes that have been made?” when he appeared on That Metal Show (S12:Ep5)

“This generation has grown up to believe that music should be free. We focus on the live shows now. People are very song-focused now.”

While I disagree with David’s assessment that this generation has grown up to believe that music should be free, I do agree with his other comment that people are song focused and that the bands focus should always be on the live show.

This generation is a product of their times. The medium of the times is the Internet. This generation has grown up with the internet. This generation has grown up on quality. Dave Mustaine in the same interview was asked to rate his top 5 Megadeth albums. Guess which albums made his top 5.

1. Countdown To Extinction
2. Rust In Peace
3. Peace Sells
4. Killing Is My Business
5. So Far, So Good, So What

This is Dave Mustaine saying that his best work is in the first five Megadeth albums.

Scott Rockenfield (from Queensryche) was also asked the same question.

“Records are different these days, they are good calling cards for us to continue our legacy. Bands can’t earn a lot of money in record sales anymore. We started out as a live band. A lot of new bands don’t have that.”

No one wants to wait two years for a 14 song record with three or four good songs. We want more songs on a regular basis and we want quality.
The internet allows the bands to do this as the distribution costs are zero.

Record song, upload and share.

If the song is great, the fans will market it for free. That is the way the game is played today. Instead you still have artists thinking that they should record many songs, hype up their release, spend money on a scorched earth marketing policy and then release the product so that people can buy it. It’s all wrong.

As an artist you want your creations to live forever. For that to happen, people need to share the songs, talk about them, do derivative versions and make a connection.

This brings me to artists who just have it all wrong, when it comes to their views on the current state of the music business.

Scott Ian said that people should lose their connection because they share his recorded music. I listened to Worship Music on YouTube. I didn’t download it and I didn’t pay a cent for it. You can say that I unofficially streamed it, since YouTube is the first streaming platform that the entertainment business tried to shut down unsuccessfully.

As far as I’m concerned I went onto a legal site and listened to the music. So based on Ian’s interpretation of the law, the internet connection of the people that went on to YouTube to listen to the album has to be suspended (as we stole it) along with the Anthrax fan who put it up.

The Recording Business is just an arm of the Music Business, that is trying in vain to hold on to its old business models. No one wakes up in the morning, thinking they need to buy a CD. We wake up in the morning, thinking we need to hear this song.

Doc Coyle from God Forbid summed it up in a post on the Metal Sucks website;

“We seem to think people want CDs or books or DVDs as individual items to own and keep, but the truth is, what we really want is the content contained on these capsules of information. The CD, DVD and book are just messengers for the experience contained therein.”

I am going through an issue of Hot Metal from May 1993. As soon as I open the magazine, there is a two page advertisement for the release of AnthraxSound of White Noise. One page has the album cover art and the second page has the heading, RESERVE YOUR COPY OF ANTHRAX’S NEW ALBUM “SOUND OF WHITE NOISE” AT THE FOLLOWING IDN STORES.

Back then we needed to buy CD’s so that we could hear the music. If they said we needed to buy a stereo that plays unlimited music, we would have.

Speaking of buying:
Black Sabbath had week three sales of 25,300 and week four sales of 16,942. (U.S. sales)

It is doing the same decline as other rock/metal artists like Skillet.

Metal bands need to take a leaf from the Imagine Dragons playbook. This band has entered the Top 10 again with sales of 33,223 for its Night Visions album.

Think about that. Imagine Dragons has been selling for 44 weeks. It has sold more in its 44th week than a Black Sabbath album in its 4th week. The last couple of weeks has seen a resurgence for the band. Why? The band is touring.

People are talking about the shows and they are buying the music. Some people might see it as strange that people went to a rock show without owning a physical copy of the music.

These are the times we live in. These are the times that artists need to live in.

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Music, Stupidity, Treating Fans Like Shit

Record Label Innovation – Bring Back The CD in Blu-Ray?

For years the compact disc was the preferred audio format for music fans. In addition those years were the most profitable in the recording industry’s history.

Fans/collectors of vinyl and cassettes started to re-purchase albums they already owned for the sake of convenience. That is what the CD offered. Convenience.

It saddens me to keep on hearing that the recording industry still prefers a return to that era instead of innovating.

The most recent “innovation” comes from Universal Music Group.

UMG is launching a new audio format called High Fidelity Pure Audio. Basically it is a Blu-ray disc that delivers high definition audio recordings. This is yet another attempt to reinstate a long-gone profit margin that has all been done before.

There is nothing innovative about re-factoring the compact disc.

Remember convenience. Fans didn’t choose to replace the CD format with MP3’s simply because MP3s sounded better. It was about convenience. Convenience is key here. For personal use, portability and speed is worth more. That is what UMG fails to understand.

UMG is banking on a demand for high-fidelity re-releases of their back catalogs.

The label business models are built upon lack of competition in their market. Once upon a time the only music available came from the established recording industry. They told us what we were going to listen to and in what format.

I liked CDs, I really did, but after a while I ran out of space. I still buy physical CDs from time to time however I never buy CDs for the music itself.

The last physical discs I bought were for the special edition of Coheed and Cambria’s Afterman: Ascension / Descension double album. This package was was sold when Ascension released in September 2012 and Descension was months away (February 2013).

So when the package arrived The Descension disc in the box is completely blank. The purpose of this is that I am meant to burn the 320 high-quality Descension track downloads to it. I still haven’t bothered to do it, however the art book that came with it is priceless.

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A to Z of Making It, Music

Record Labels – Who Needs Them In The Era Of The Independent Artist?

It’s the era of the independent artist and in my opinion nobody really needs a record label. The days when only a record label could introduce and expose an artist to the public are gone. 

The record labels have never been in the business to sell talented musicians. They never really did and they never will. The record labels are in the business to sell entertainment. What the record labels have created is a great divide between the highest paid entertainment and the talented musicians. If people think winning The Voice guarantees them a career, they are mistaken. The Voice is purely entertainment. It’s all about ratings. The creators of The Voice don’t care about next year or the year after.

The majors still pay to manufacture an artist because they have a certain look, and a certain sound. This is purely done to cash in on a current trend.

The barriers to distribute music do not exist anymore. If anything it is easier to distribute your music. All bands need to do, is to offer the path of least resistance.

Basically it’s a case of survival of the fittest. There are no guarantees in the music business and musicians need to keep fighting each day to first make a name for themselves and then to keep that name viable.

The World does not owe musicians a living.

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