Music, Stupidity, Treating Fans Like Shit

Streetlight Manifesto vs. Victory Records – Fans Treated Like Shit Again

Q: Why do I not have my record yet? I totally want it.
A: Simple – Victory Records has refused to send us any of Streetlight’s new album. Without that – we can not send out pre-orders. Classy move. Read on for more information about your order.

The above is on the front page of Streetlight Manifesto web site.  For some reason Victory Records always ends up in the news.

It first began in August 2006, when Hawthorne Heights filed a lawsuit against Victory Records, accusing the label of creative accounting practices, unpaid royalties and for damaging the band’s reputation and relationship with their fans.

By June, 2008, Hawthorne Heights had dropped the lawsuit and by August 2008, released their third album.  I enjoyed the first two Hawthorne Heights album, however the third album was a disappointment.  By the time Skeletons was released on Wind Up Records, it was all over for Hawthorne Heights.

In 2011, A Day To Remember also filed a suit against Victory Records for unpaid royalties. Victory Records is saying that the issue isn’t about unpaid royalties, and that the real issue is the band wanting out of their 5 album contract.

So back to Victory Records and Streetlight Manifesto.  The relationship is so strained, that Streetlight Manifesto even told their fans to download their album from other free sources, to not purchase the album from any physical and online retailers and to only purchase merchandise from the band’s website.

The loser in all of this is the fan.  What Victory Records fail to realise is that fans support bands.  If bands have fan support, then Victory Records will make money as well.  No one buys music because Victory or Century Media or any other label released it.  They buy music because a BAND released it.

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Music, Piracy, Stupidity

Richie Sambora Finally Speaks and Bye Bye, What About Now?

Let’s scream piracy.  Let’s scream tougher laws.

The PR machine from the RIAA and Bon Jovi will be saying that this album didn’t sell as much as it should have, because people downloaded it for free.  What a load of B.S?

The album is a DUD.  It is a bunch of 50-year-old men, trying to appeal to a teen market.  The teens that like Bon Jovi, like Bon Jovi because of the classic songs they have written, not because they try to sound like One Direction.

What About Now is sitting at 197 on the Billboard Chart.  The album has done its run.  Bon Jovi (the band) spent over 5 months recording and writing this album, only to have it do a run of 10 weeks.

Richie left for “personal reasons” according to Jon.  Now Jon Bon Jovi doesn’t want to talk about it anymore.   Then Jon drums up some publicity (as the album surely isn’t) by calling Justin Beiber an asshole.  Richie then finally speaks out about his departure.  He is pissed that Jon is talking trash and making it hard for him to return.

On the other hand, the Because We Can World Tour, is still continuing with shows booked all the way into 2014.

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Music

Bon Jovi struggling to sell tickets

It looks like the wheels are falling off. This is what happens when you go back to the same markets over and over again, with super high ticket prices. I just went onto Showbiz today and I could still purchase 4 Platinum Tickets for the Bon Jovi Australian Shows in December. This was unthinkable, once upon a time.

A lot of Bon Jovi fans got burnt at the Telstra Pre sale debacle. Bon Jovi’s Facebook page, the Bang Tango Facebook page and the Dainty Touring page had over 2,500 combined comments from disgruntled fans. Think about those numbers for a second. If all those fans purchased 4 tickets each, that is 10,000 ticket sales.

A lot of people are now waiting for the General Public Release via Ticketek on the May 20, 2013.

A lot of people don’t even know that the Showbiz pre-sale. It’s not even advertised on the Bon Jovi Facebook page, however the Telstra pre sale was.

Furthermore, Bon Jovi can’t even sell out a hometown gig. Tickets to the U.S. New Jersey shows are up on Goldstar, https://www.goldstar.com/e/69879 as inventory that no one wants.

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Copyright, Music, Piracy, Stupidity

Fans Rushing The Stage – Part 2 – Copyright As Censorship

It looks like the video I was linking too in this post, was taken down from YouTube, due to a copyright complaint filed by SME (Sony Music Entertainment).  This is wrong on so many levels.

For starters, there is no music playing on the footage.  So I am struggling to understand how this infringes on any copyright.

Next, Motley Crue is signed to their own label, Eleven Seven Music, and the distributors are Universal Music Group and RED Distribution, LLC which is a Sony Music Entertainment division that handles distribution for independent record labels.

Again, this is a very far reach from SME to say that they own the copyright to a fan filmed video, that first has no music in it and it is from a band that is on their own label and use a division of SME for distribution ONLY.

I see this as legacy industries using Copyright as Censorship.

What these legacy industries fail to understand is that the internet is a copy system.  Here it is again.

And again.

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Music

Thirty Seconds To Mars

This is one band that I never expected to get into, however the very Tool / A Perfect Circle sounding first album got my attention back in the early days of the 2000’s and A Beautiful Lie solidified it.  This Is War had its epic moments and so far the new album LOVE LUST FAITH + DREAMS is shaping up to be another monster.

I am really digging Conquistador.  You can hear it being performed in a large arena.  It feels like that is what they had in mind during the writing stages, the big anthem.  Even it’s opening riff, reminds me of early Black Sabbath for some reason.  Maybe due to the fact that I have been cranking early Sabbath recently.

Shannon Leto on drums is very underrated.  A lot of the songs from Thirty Seconds To Mars have significant drum patterns that really take the songs to another level.  (I still remember the We Will Rock You pattern that Shannon did for Vox Populi from the This is War album).

It’s the complete opposite to the first single Up In The Air.  That is another form of promotion that Jared Leto has down pat.  Chalk it up to his acting days.  Each video clip is a statement, a mini movie, a saga.  It’s very rarely over in 4 minutes.  I really like that part of the band.  Two out of two so far.

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Music, Piracy

Bon Jovi – The life cycle of What About Now – From 1 to 76 in six weeks.

The release of What About Now happened with a bang.  Due to record label collusion between Universal (Bon Jovi’s label) and Sony (Justin Timberlake’s and David Bowie’s parent label), the album was released the week before Justin Timberlake’s 20/20 album and because of that it went straight to Number 1, beating off David Bowie.

The second week saw the album slip to Number 7.  The third week saw it drop even more to 34 on the charts.  By the fourth week, it was down to position 50.  On the other hand, the Because We Can tour, was selling out arena’s and stadiums.

Digitally, the album performed even worse.  The iTunes chart had the album debut at 52 on the 12 March 2013, and by the March 15, 2013, it was out of the Top 100 iTunes chart. Three days.  That’s it.

Songs from the album do not even rank in the top 25 of the streaming charts.

The fans have clearly spoken.  The hard-core fans like me purchased the album so that we could have it in our collections.  It’s a collectors thing.  The fans that the band picked up during the Slippery/New Jersey era and the It’s My Life era, prefer to buy tickets to the show.

So where is the album, 6 weeks after its release.  Sitting at position 76.  Bands like Imagine Dragons and Mumford and Sons are still in the top 20 and their albums have been out since mid 2012.  Adele’s 21 (released in January 2011) is still charting and selling more than Bon Jovi’s new album (released in March 2013).

The labels will scream piracy.  However, data clearly shows, that if you release good music, it will sell, and it will be around for a long time.  Release crap music and expect it to be ignored.  Thank god, Bon Jovi delivered some classic albums in the past.

 

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A to Z of Making It, Music, My Stories

Rudolf Schenker – Guitar World – March 1986

RUDOLF SCHENKER ON THE AESTHETICS OF HEAVY METAL GUITAR
By Bruce Nixon

The below article in italics appeared in the Guitar World March 1986 issue.  I have re-typed here and added my bits and pieces to it.

The aesthetics of heavy metal guitar?  Well, think about it.  Rudolf Schenker was intrigued.  He was sitting in a backstage dressing room, a litter of soda cans, ashtrays and half filled beer bottles on the low table in front of him, quietly noodling on his trusty black-and-gold Flying V.  He balanced the guitar on his knees and spread his arms out wide, smiling broadly, his eyes sparkling.  Already, conversation had drifted over Vs and V players, and the Scorpions’ well-known axeman had displayed a deep and interested passion for the guitar life.

That is the iconic look, Rudolf Schenker with a trusted flying V.  This issue is from March 1986.  Rudolf had been in the game for over 26 years by now.  Rock You Like A Hurricane from 1984’s Love At First Sting album was a monster hit for the Scorpions.  Winners never quit.  They persist.  They persevere.  Sure, the Scorpions had an audience in Europe and Asia, but it wasn’t until 1984 that they broke through in the US.

“The aesthetics of heavy metal guitar…” His accent was middling thick with a slightly skewered command of idiom, but it didn’t set in the way of his enthusiasm. The idea had captured his attention, in any case.  

“I know of several different kinds of players,” he said. “There is Van Halen, very technical and very creative.  Him I like very much, because he has put new things into guitar playing.  He is very good rhythm-wise. And the other I like very much is my brother Michael.”  

This, of course, referring to Michael Schenker, the Scorpions’ original lead guitarist, now fronting his own band.

“He can play melodically—but he puts the three parts of the guitar together, the melodic, the technique and the feel. Some have more technical skill, but in my brother, all three parts are equal.  He has feel, but he keeps the melody inside and the exact rhythm inside.”

The impact of Edward Van Halen to rock music is immense.  Back in 1986, it was still at a level of what he brought to the guitar playing circles and how an expectation was made that any band with desires to make it, had to have a guitar hero.  Of course afterwards, EVH would branch out into guitars, amps and gear.

I am the youngest of three boys, so to hear Rudolf talk about his younger brother in such high regard, is cool.  His words ring true.  Michael Schenker was a monster player.  UFO couldn’t contain him.  Their best works happened when Michael Schenker was in the band.  (We will forget about the crappy 90’s reunion album and the bad Vinnie Moore reincarnation, even though i am a fan of Vinnie Moore as well).  His solo work in the eighties as part of MSG and McAuley Schenker Group was a stand out as well.

Going back to March 1986, Rudolf’s summation of his brothers ability made me curious to find out more about Michael Schenker.  This is artists promoting other artists.  I don’t believe that form of promotion happens these days anymore?  Growing up in Australia, the nineties brought a certain elitism ideal to certain local scenes, where each band only looked out for themselves as they where worried that another band might take their fans.  What artists failed to realise is that fans of music always like more than one band.  That is how fan bases are made, a common love of music across different bands.

“You see, metal is a new style.  Heavy rock is based on guitar and drums together.  If you want aesthetics, when you go looking for a good guitar player, you will find them in heavy rock.  This is a place where the guitar player has the most openings.  Look at Rick Springfield—his guitar player is good, but the music is based on the singer.  In heavy rock, the guitar player has more parts than the singer has.  In heavy metal, the players are young and fresh, too, open to new styles and new sounds, new everything!  Whole roads are open to them.  We all used to copy Led Zeppelin and Deep Purple, but bands don’t do that anymore.”

Bands started to copy their peers.

Motley Crue hit the LA scene in 1980 with a mix of Seventies Punk, Americana Rock / Pop and British Classic Rock.  Bands like Poison, Warrant, Bullet Boys and Tuff came out influenced by bands like Motley Crue and Ratt.

Bon Jovi came out influenced by Seventies Classic Rock, Bruce Springsteen and the New Jersey keyboard driven pop scene.  Then you had every band writing songs in a pop metal vein.

Van Halen came out influenced by the English Blues Rock and Americana Rock/Pop.  Name me one band in the eighties that didn’t try to sound like them.

Def Leppard wanted to record an album that mixed Queen style pop harmonies with the NWOBM sound they were involved in.  They achieved that with Pyromania and perfected it on Hysteria, spawning thousands of imitators.  

Guitar players became the ones that got the attention as well.  The band dynamic had evolved.  It started in the Seventies and continued with the Hard Rock / Glam Rock movement in the Eighties.

“I like to listen to heavy rock very much,” he added. “Jimmy Page, in his good days, was so good.  Now, Jeff Beck has always been good, and I like his solo album very much.  I hear Malmsteen—he s very fast, very technical, much into classical.  Take Ritchie Blackmore—of course, he is from the older generation of players, but he doesn’t get older  in his sound.  Beck is more for older people these days.  Ritchie is one of those guys who has old and young kids in his audience.  He has that fresh energy.”

Ritchie Blackmore from Deep Purple and Rainbow is one guitarist that appealed to both old and young guitarist.  The older crowd that is into the blues rock style loved what Blackmore did with it, the middle-aged got the best of both worlds and the younger crowds maybe didn’t appreciate the blues rock vibe of Blackmore however they related to his classical technicality that fit perfectly with the rise of the Eighties shred.  That is where Michael Schenker also comes into the picture.  He also accommodated both audiences.

He suggested that the greatest heavy rock players were European-except for Jimi Hendrix and Leslie West.  America has not been highly nourishing soil for metal guitarists.  In metal, at least.  Europeans maintain more of a purists approach to the genre.  

“I think European guitarists have been more original.” he remarked matter-of-factly.  Page—Beck—Clapton- Ritchie—my brother. In heavy rock. English players, especially, have had a more original feel. In coming from Germany, when I watch television over here, I see everything is made for posing—the advertisements and stuff.  In Europe, people are more natural, they are relaxed.  They don’t pay as  much attention to those things. Maybe the guitar players are like that, too.”

There is that name again Jimi Hendrix and who the hell is Leslie West.  It was years later that i heard Mississippi Queen, if you know what I mean.

By 1986, America had a decent amount of heavy rock players.  Going back to the Seventies, you had players like Ted Nugent, Ace Frehley, Steve Lukather, Neal Schon and Eddie Van Halen.  By the Eighties you had players like Randy Rhoads, Warren DeMartini and George Lynch join the ranks.

It was hard to come up with any more American guitarists who fit the bill.  At the mention of Randy Rhoads, Schenker nodded enthusiastically, and then shook his head sadly.

If it wasn’t for Randy Rhoads, I wouldn’t have been able to play the way I play.  His dedication and precision on the two Ozzy albums will be forever remembered.

“Blues is the basis of all good guitar playing in this style of music,” Schenker concluded.  The Americans are not as bluesy as the English are.  Clapton, Beck, Page—they’re all influenced by the blues.  English players found the right combination for bringing blues and modern rock together.”

Artists speaking their minds.  If you agree with Rudolf’s point of view or not, one thing is clear, he is not afraid to get it out there.  Maybe it is that famed German arrogance, or maybe it is truth.

I honestly believe that music captured in its purest form is magical.  The  purest form is when music is written without the thoughts of profits in minds.  In the late sixties and early seventies, this is what music was.  It was pure.  It wasn’t tainted by Wall Street, by profit margins and balance sheets.

According to his guitar technician, Vince Flaxington, Rudolf Schenker keeps it simple. The Scorpions’ veteran rhythm player carries six Flying Vs on the road, his favorite of the bunch being a black and white 1964 model that his brother gave him about a year or so ago; he also likes the black and gold model, an ’82 reissue, while the remaining four are strictly backups.  

Schenker is a Flying V fanatic, having forty-odd variations of the instrument at home, about a third of which are original issue models.  Indeed, he doesn’t own anything else. He saw his first V in the hands of Johnny Winter and became an instant convert to its sleek good looks.  The best one he ever had, he said, went with his brother when Michael Schenker left the Scorps.  His guitar tech says every one is stock, Rudolf uses only Gibson pickups and refuses to let anyone alter his beloved Vs.  Not even with Strap-Loks.

Onstage, the guitarist uses three 50-watt Marshall heads that drive six 4 x 12 cabinets.  The Marshalls are “quite old”—a ’67, a 1970, and a 1980, all stock.  The volume is set at 9; the EQ knobs are all full-tilt.  His sole effect is a Vox wah-wah, one of the first made, although Schenker only uses it for about five numbers in the current set.  The cabinets also are stock.  He uses a Nady wireless system. 

“His tone is like broken glass,” Flaxington grinned. “That’s the way he wants it—sharp, clear and raunchy.”

Simply and effective set up.  He is a purest.  He didn’t go searching for that sound the way others did.  He just plugged in and let it rip.

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A to Z of Making It, Music, My Stories

Persistence and the meaning of Making It

I just came back from a shopping experience with the wife and the kids.  You leave in the morning, happy, all together and as a family.  You come home, angry with each other, yelling at each other and wondering where did it all go wrong.

Does the above sound familiar to any bands out there?  How many rock stars have called the band they are in FAMILY?  Let me tell you.  That is complete B.S.  Bands are not families and never will be.

90% of the bands have one or two people working hard to get the band running.  In most cases, the songwriting is even done by the same one to two people.  All the organising comes from the same people.  For a while, this is cool, however it then comes to a point where it all explodes or implode’s (depending on which side of the line you are on).  Bands are dysfunctional.  Anyone that tells you differently is a liar.

The difference between a band/artist making it or not making it is persistence.  It could be the love of the music that keeps them going or it could be something else.

Now making it, to me has a different meaning to what others have it.  Making it is being able to live off your music/art.  It doesn’t mean that you are rich.  It doesn’t mean that you sell out arena’s.  It doesn’t mean that you are the mainstreams darling.  It means that you have found a niche, and that niche has found you, and you are in this ride together supporting each other.  You deliver music that the niche desires and the niche rewards you with the support that they desire.  You can make payments on loans and keep the lights on.

So if you are in a band (which to me, is a ridiculous idea if you are the main songwriter) and you expect to be famous like Bon Jovi.  Guess what, it aint going to happen.  The entry-level into music these days is zero.  The gatekeeper model of the past has lost its war with the internet.  Distribution was controlled by the Record Labels.  Not anymore.  Marketing before, was to over saturate the mainstream media outlets like radio, TV, magazines and newspapers with the hope that people will buy blind.  The majors still do this.  The Justin Timberlake 20/20 promotion is living proof, where I even saw his posters in a heavy metal section of a record shop.  Yeah, his album moved a million units in its first four weeks, however, will it have longevity, like Def Leppard’s Hysteria, Adele’s 21.

So what does this mean for you.  How do you get from Point A – starting out to Point Z – making it.

Persistence.  You can never reach Point Z if you quit.  You need to be on this road forever.  Once you are clear on that, you can start the journey.  The first part of the journey is building connections.  These connections are not built by promoting a song you have just released, or telling people you are writing this great song and you can’t wait for them to hear it.

Connections are built by life experiences.  Talk about a concert you went too and how did it make you feel.  Others that went to that concert could latch on.   Talk about your life experiences and pretty soon, hundreds of others will connect that have similar experiences.  That is the start.  Build on it.  Leave the music/art promoting out of it to begin with.

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Classic Songs to Be Discovered, Music

Last Man Standing – Classic Bon Jovi song waiting to be rediscovered

I have been critical of Bon Jovi, especially around their latest release What About Now.  However, the band has created a lasting legacy and a lot of great songs along the way.  Everyone knows the hits.  They are the songs we go to the live show to see.  However, there are a lot of songs that deserve more attention than what they have received. 

This song has had some history.  It is written by Jon Bon Jovi and Billy Falcon.  The studio version was meant to be on 2003’s This Left Feels Right greatest hits package, however, it ended up on the 100,000,000 Fans Can’t Be Wrong box set released in 2004.  It was a laid back acoustic style ballad with slide guitar and all the country twang you can get into a song.  An acoustic live version of the song was added to the This Left Feels Right DVD.

It was then re-worked into a great rock song for the 2005 Have A Nice Day album.  The intro grabs you and makes you want to pay attention.  It’s no longer a ballad, but a real rocker.  This is the beauty of music.  You can try different variations of the same song.  The rockier Last Man Standing leaves the original version in the dust.

The theme of the song is about kids turning up to a circus/freak show act to see the last real performer of live music.

Come see a living, breathing spectacle
Only seen right here
It’s your last chance in this lifetime
The line forms at the rear
You won’t believe your eyes
Your eyes will not believe your ears
Get your money out, get ready
Step right up, yeah you, come here

I live in Australia.  In most cases, the bands that come down are the large arena bands.  Normally around Soundwave (February each year), I will get to some sideshows of the medium sized bands to come down for this festival.

This year I caught Bullet For My Valentine and Periphery sideshows.  Last year I caught Machine Head, Times of Grace, Shadows Fall and Chimera side shows.  I paid like $60 for those tickets.  I saw Motley Crue and Kiss last month and paid $200 a ticket.  I’m going to see Black Sabbath in a few weeks’ time and that is $160, compared to Coheed and Cambria at $60 the week before.

Basically the larger bands will try and grab more of the punters dollar as they have a larger entourage and then it will be the last man standing in the audience.

Once upon a time, rock shows where exactly that, people lined up around the side of streets just to get in.  These days, it’s not like that.  I have been reading articles where a lot of artists state that no new band can become a mega star like the artist of the old, and they always make reference to Led Zeppelin, Eagles, Bon Jovi, etc…

Bullshit, I say.  Artists are just as relevant today as they were in the past.  The difference is, in the past, artists created music and followed their muse.  If they sold a million or sold a thousand it didn’t matter.  These days, artists are in it for the money only.  If they sell a thousand, they see it as a failure.  The ones that are in it for the music end up breaking through.  Adele’s first two albums where so personal, she wrote those songs as a sort of therapy to get over her relationship problems.  She didn’t write them, thinking Rolling In The Deep will sell millions and 21 will move 13 million units plus.  The question is what Adele will do now.  Will she become another corporate money making slave?

You ain’t seen nothing like him
He’s the last one of the breed
You better hold on to your honey
Honeys, don’t forget to breathe
Enter at your own risk, mister
It might change the way you think
There’s no dancers, there’s no diamonds
No this boy he don’t lip synch

The debate, live vs. lip synch.  These days, it is acceptable to lip sync if you tell the people buying the tickets that you will be lip syncing.  However it is not acceptable to lip sync if you are telling the people that you are performing live.  There was that whole Britney Spears debacle here in Australia when she toured last time around, as she was lip syncing and didn’t tell the paying customers that is the case.

See those real live calloused fingers
Wrapped around those guitar strings
Kiss the lips where hurt has lingered
It breaks the heart to hear him sing
The songs were more than music
They were pictures from the soul
So keep your pseudo-punk, hip-hop, pop-rock junk
And your digital downloads

Artists used to play a tonne of live shows, to build an audience, to create a buzz and to get a recording contract that promised to make them mega starts.   These days, it’s not like that.  Artists can create something magical in the bedroom on a laptop, and reach a global audience of millions.  There is no need for the gatekeeper.   Bon Jovi wrote this song around 2002/2003 and you can tell he is trying to hold on to the old ways.  He’s even gone on record saying that Steve Jobs destroyed the music business and the album.  What he should have been saying is that Steve Jobs added money to the music business because the legacy record labels where too stupid and clueless to innovate and do it themselves.

If you like the country style of Bon Jovi, check out the ballad version.  It’s a live version that has Jon’s message in the intro about the song.

If you like the rock style of Bon Jovi, check out the rock version.

If you are a fan of Bon Jovi, check out both.

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Music, Uncategorized

Guitar World – January – 1986

Guitar World – 1986 – January

I was unpacking boxes and I came across all of my Guitar World magazines, Guitar for the Practicing Musician which morphed into just Guitar, Guitar School, Guitar One, Guitar Player, Total Guitar, Guitarist, Australian Guitar and Guitar Player.

This was the first Guitar World magazine I purchased.  I remember purchasing it from the newsagency, bringing it home and slowly taking it out of the plastic.  I remember turning the pages over as delicate as a heart surgeon.   This was all I had back in 86, apart from a tape of Twisted Sister’s Stay Hunger, Van Halen’s 1984, Bruce Springsteen’s – Born In The USA and Motley Crue’s Shout At The Devil.  I also had some seven inch singles from my brothers that had Kiss – I Was Made for Loving You and Hard Times as its B Side.

It had Yngwie Malmsteen on the cover.   I don’t know why I purchased this edition as at that time I didn’t even know who Yngwie was or how he sounded.  However I was starting to get into guitars and the magazine was called Guitar World.

There was a small piece in a section called The Whammy Bar, which stated that Billy Sheehan will be joining David Lee Roth on his new solo project and that DLR is also trying to get Yngwie Malmsteen in there.  Here is the connection for me as I knew who DLR was from Van Halen.  This alone made me interested in seeking out the music from Malmsteen.

Who would have thought how interconnected Malmsteen and Steve Vai where at that time.  Talk about six degrees of separation.  So Malmsteen came to America and played in a hard rock band called Alcatrazz.  When he left that band to do Rising Force, Alcatrazz hired Steve Vai as his replacement.  DLR is looking at putting a new band together post Van Halen and Malmsteen is sought out, however it is Vai that gets the job.

Then I read the Malmsteen interview.

“I’d rather have people dislike my style than change it,” he says. “If someone says, ‘Hey, Yngwie, you play too damn much’ –- I don’t care. The way I play is the way I like to play. If people like it – great.  If they don’t, it’s still fine with me.”

I think 27 years on; it’s safe to say that Yngwie didn’t conform to any record label standard.   I have listened to every album he has produced and while quite a few became a yawn fest and a waste of time I will never get back, he never gave in and he never sacrificed his ideals to please the  corporate empires.  For any guitarist or musician coming out, this should be your motto especially when you have musicians from ‘successful ‘ groups departing and issuing comments like this (from Adam Gontier – ex Three Days Grace vocalist);

“The music BUSINESS.  Remember this people…, in my/our case; it’s always been about the “business”.  The money.  What about the love for creating real music from the heart?  Where did that fit in? Pretty much nowhere.  No room for music from the heart, when it’s just about music for the radio.”  

You can safely say that Malmsteen has always been about the music.

It’s okay to have haters.  You cannot please everyone.  However as soon as you lose what made you special in the first place, you are the same as everyone else.

“I’ve always sacrificed things in order to become the best musician I could be. “

Malmsteen dropped out of school at 15, got a job working in a guitar shop which further developed his skills (being able to play is one thing, however knowing your equipment and knowing how it all hangs together is another).  How many kids these days drop out of school at 15?  Why would they?  Isn’t it better to get an education and even go to Uni/College so that there is something to fall back on?

“If guitar players just listen to other guitar players it’s almost impossible to avoid sounding like them,” says Malmsteen, who acknowledges only Jimi Hendrix and Ritchie Blackmore as guitar influences.”

Isn’t that so true.  Look at all the metal guitarists around today, they can do all the guitar tricks from so many different styles, all packaged into one.  Malmsteen sweeps, Van Halen taps, Al DiMeola alternate picking, Steve Morse string skipping, John Petrucci legato, Randy Rhoads modal theories, and so on.  The ones that truly stand out are the ones that do it a touch differently.  Disturbed is a prime example that comes to mind of this where guitar and drums where one.  The guitar acted like a percussion instrument.  Great music can be born out of the syncopation of drums and guitar.

“It’s also important to me that what I play fast will also sound good if the same notes are played at a slower speed. I play classical runs, arpeggios and broken chords that if played at a slower speed would sound very nice as well. “

Has anyone ever done it?  I have.  I remember taking Trilogy Suite and playing it at 100bpm instead of the 200 bpm it is supposed to be.

“Anyone who’s witnessed Malmsteen on stage knows he is an intensely exciting performer. Most guitarists with mind-boggling technique are actually quite boring in concert, but Malmsteen manages to impress as well as entertain. He is always in constant motion, whether playing his Strat with his teeth or effortlessly twirling it around his body.”

This is a general rule for every musician.   The definition of musician also takes in the definition of performer.  You need to deliver the goods live and make it exciting.  You need to make the kids want to be you, you need to inspire the almost there musicians to be you and you need to leave the mouths wide open of seasoned musicians.   Otherwise the million plus other musicians will come along and push you aside.

“Much hard work, of course, has gone into honing his style.  “I’ve been playing constantly since the age of eight,” says the twenty-two-year-old guitarist.”

Yes that’s right, Malmsteen was 22 in 1986.  He came to the U.S in 1983 as a 19 year old.   This is what kids need to realise.  It takes time.  Nothing happens overnight.  You need to be in it for the long haul.  In the case of Malmsteen, he came to the US and joined Steeler and then Alcatrazz.  Both bands where stepping stones.

Would Led Zeppelin have been so great if they formed in 1964 or 1966?  Would Jimmy Page write the songs he did if he didn’t do time with the Yardbirds and the British studio scenes.

Would Metallica be where they are if they kept their original bassist and never hired Cliff Burton?   Would they have written Master of Puppets if Dave Mustaine was still in the band?

Basically it was a long road to success once upon a time and that hasn’t changed in the current internet era.  Even someone like PSY had put in time before he went viral.  His first album was released in 2001.  It wasn’t until 2011 that the world knew who he was and that was achieved without the traditional mainstream press and radio.

Even though the news carriers publicise the one in a million stories of people found and made into overnight sensations, there are still a billion of other artists still paying their dues.

“I’ve always been aware of recording techniques,” he says, “and I’ve always felt I could do a better job than an outside producer because they obviously don’t know the songs as well as I do.  I mean, I don’t think a painter would do the background and let someone else finish the rest of the painting.”

The musician definition just keeps on growing.  You create, you perform, you know your gear and tweak it to suit, you practice your art, you record your own music, you produce it and release it.  With the internet and advancements of technology, every musician should be doing the above.

 “Malmsteen’s desire to do it all obviously puts a lot of weight on his shoulders. Will he keep a clean head and progress? Or will he get caught up in the rabid attention he’s been getting and stagnate? The answers to these questions will prove if Malmsteen becomes the legendary guitarist he is so capable of becoming.”

The magazine came out in January 1986.  Malmsteen was promoting Marching Out which came out October 1985.  In September of 86 he released Trilogy.  Three albums in three years as a solo artist.  In total if you include Steeler and Alcatrazz releases that is six releases in four years.

Remember Malmsteen’s motto, it’s all about the music.  Keep on pumping the music boys and girls, that is how it was done back in the day so that artists could get traction and that is how it should be done in this day and age.  Six album releases in four years.  A total of 50 songs over a 48 month (as one Alcatrazz album was a live release).

A song a month should be the aim of every artist as a minimum.

Did Malmsteen become the legendary guitarist?  My view is YES.  He released Odyssey in 1988 with Joe Lyn Turner which became Malmsteen’s most successful album of his career and the one where you could have questioned if he was becoming another record label slave.  Remember his motto, its all about the music and the very commercial sounding Joe Lynn Turner was fired.

Did he maintain his legendary status?  My view is YES.  When shredding and neo-classical became out of fashion in the record label controlled U.S Malmsteen still forged a successful career in Europe and Japan during the 1990’s.  He never gave in to suit a flavour of the year style.  He remained true to himself and that to me is the sign of a legend.

Yes there are stories of his ego, his erratic behaviour, his fury (remember the plane incident) and his controlling manner however he never gave away himself, he never sold out to cash in.  As soon as he became commercially successful, he fired the singer and started a new again.

I remember reading in Metal Edge or another music rag sometime during the mid 90’s that Malmsteen and Ronnie James Dio ended up getting together to write some songs or where going to get together to form a supergroup.  I don’t know how true that is and what happened to the music they created.

Other guitarists mentioned in the magazine where Spacey T. from the band Sound Barrier, Kazumi Watanabe, George Thorogood, John Martyn, Lonnie Mack, Steve Stevens, Dave Meniketti and Al Di Meola.  But that is for another day.

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