A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

The Money Business

As bad as the RIAA makes out the piracy epidemic sound like the end of the world, is piracy really taking away from sales of recorded music.

I have been looking at some metal sales recently.

All up, from June 18, 2014 to July 2, 2014 in total there have been 289,810 hard rock/metal sales. It total that is a retail gross taking close to 3 million dollars. Not a bad take for two weeks.

Mastodon’s “Once More ‘Round The Sun” makes up 12% of that total. And that is their label “Reprise” only entry. Eleven Seven Music had two entries with “Hellyeah” and “Nothing More” and those sales in total came to 6% of the total.

Warner Bros along with “Linkin Park” take up 50% of those sales. And this fits right in with the “Blockbuster” strategy of Anita Elberse that has proven that a very very small percentage of artists make up the majority of the sales.

Warner Bros also have Avenged Sevenfold and Gemini Syndrome on their roster, with Avenged Sevenfold having moved 490,000 units of “Hail To The King” in the US and Gemini Syndrome having moved 22,000 units of their “Lux” album in the US since their release dates.

Yep, that Avenged Sevenfold release in actual sales has generated close to $5 million for Warner Bros. And of course, let’s not forget the streaming income, radio plays income and so on.

There is a few takeaways from this.

There is still a lot of money in hard rock and heavy metal music.

Aggregate sales of 300,000 over two weeks, equates to 7.8 million sales in the U.S alone for 52 weeks, with a gross retail sales value of $78 million. And of course, let’s not forget the streaming income, radio plays income and so on.

The issue is that the sales are spread over a lot of releases.

And it’s good to see labels like “Artery”, “Fearless”, “Prosthetic” and many other independent ones flooding the market with releases. It’s good to see a lot of bands self releasing and recording sales. And you still have the regulars like “The Pretty Reckless”, “Five Finger Death Punch”, “Chevelle” and “Volbeat” still moving units.

And yes, the recording business still generates a lot of money. It’s just a shame that every band is held captive to the creative accounting of the record labels, especially the larger ones. It’s also a shame that every band is configured with band agreements that take into account payments to managers, accountants, lawyers and the band members themselves. Heaven forbid if a band member leaves. Then the money business starts to get messy.

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The Death Of The Traditional Charts

The “traditional” single release used to get marketed and promoted for months. It would then get radio airplay and with all of the hype that goes with each single release, the record label and the artist would hope that the single would sell.

After the single does its run it would be removed from sale. During this period thousands or maybe millions of people would have purchased the single. They would hand over their money at the store and then take it home and play it as many times as they liked. The actual sale of the single was counted by the charts but all of those plays at home didn’t count for nothing.

Until now.

One sale is just one count towards the artist.

But now with streaming, a song/single can continue to have traction for months, years or decades. And there is the paradigm shift right there.

Albums were designed to have a longer shelf life. Singles were designed to have a short shelf life. Now with streaming, the border lines between singles and albums have dissolved. But the record labels and artists still insist on spending three to nine months recording albums. That was fine once upon a time, when albums did have a longer shelf life due to gated releases, but in 2014, albums have a shorter shelf life. Release frequently is the norm today, but nearly every established artists refuses to do it.

An artist will continue to earn a streaming income on a recording for years from their fans, whereas that fan would in the past have only paid once. Actually, if the artist gave their rights away to the record label for an advance payment, then it would be the record label that will continue to earn a streaming income on behalf of the artist.

Artists need to negotiate better. Sell your rights away for an advance payment, however have a clause in there that stipulates that if a song reaches a certain target, then a different rate of payment kicks in or the advance needs to be topped up. Because at the beginning no one knows how big or how low the actual song could go.

Going back to the new charts.

I am expecting the best to rise up again, the classic songs that we have known. Don’t be surprised if AC/DC and Metallica make a comeback to the charts. Journey will be there with “Don’t Stop Believin’ and Bon Jovi will be there as well. Old recordings will reappear. I have no doubt about that.

But with any technological product, it is open for misuse and I am sure that streaming services could skew the results based on their corporate deals with TV Shows and Record Labels.

But in the end it is a change and a big one.

Are the Heavy Metal artists and their fans ready?

This is their chance to bring Metal and Rock music back to the masses because the power of the radio and the labels is diminishing in this area for now.

The power is in the hands and ears of the individual streamer. The fans of the artist have the potential to control the musical career of their favourite artists. As an artist this is a good thing.

And business models around streaming and ownership of music will continue to grow.

“We can say with a high level of confidence that it no longer matters how many albums an artist has sold. All that matters now is how many listeners that artist can convert into owners.”

The words above are from the Arena CEO.

Who is Arena you ask?

Arena is another player on the scene and their business model is very different. Once a listener streams a participating single song 5 times, Arena then gives the listener the MP3 file to download and own. Arena then will pay the artist $0.85, in addition to the $0.21 for the 5 streams, as if the listener had purchased the song to own directly. This is a combination of streaming and ownership, because if peer-to-peer downloading has taught us one thing, it is that fans of music still want to own and they want to own music for free.

What Arena is paying is well above the industry standard rates from Pandora, Spotify, Beats Music, and YouTube. To top it all off there is no monthly subscription. If Arena will take off, or if it will get swallowed by Spotify is a different matter. What is clear is that it is addressing a gap in the record label business model that is still unaddressed.

And that is peer-to-peer downloads of mp3’s. And how these five streams = 1 download will count on a chart is another matter in its entirety and it further highlights how out of date the current charts are.

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The Classic Game Changer Albums

Is there any artist or band out there that can totally wow us like the first time that bands like Dream Theater, Motley Crue, Metallica, Guns N Roses, Pink Floyd, Rush, Iron Maiden, AC/DC, Van Halen, Twisted Sister, KISS, Judas Priest, Black Sabbath, Blizzard Of Ozz, Rainbow and so many others did.

Don’t get me wrong, I hear bands that are good all the time and most of those bands sound like the bands that I have mentioned however they still do not make me feel like when I first heard those classic bands mentioned above.

I know that people will argue the point, however they really need to put themselves back into that head space of that era.

Just think about it.

Put yourself back in 1983 and Metallica is on stage. You are watching this band play a hundred miles a hour and they are in your face. Then think back 10 years from that point and pick anything that resembles what Metallica does on that night in any shape or form.

The same for Van Halen. Imagine it is 1978 and you are there watching Eddie Van Halen on stage and he is ripping up the fretboard with hammer ons, legato runs and finger tapping. He isn’t doing it as part of an extended jam or a guitar solo moment, he is doing it as part of the songs riffs and leads. Then think back 10 years and find another guitarist that resembled what Eddie Van Halen is doing on that night.

Of course, people will argue that Jeff Beck, Eric Clapton, Jimmy Page and Jimi Hendrix were all doing the rounds in 1968. That’s a decent argument. Then I say go back another ten years from then to 1958 and then you will see what a massive change was happening during that twenty year period.

Hell, the sales of guitars jumped astronomically from the fifties to the eighties. That should be proof enough of the change that was happening during that time as music started to cross boundaries and become worldwide.

There is no doubt that music has played a vital role in our society. We listen to it, we play it, we create it and we use it for almost everything.

Regardless of where people’s loyalties lay when it comes to their favourite artist, the truth is this; there are only a handful of truly great hard rock albums from start to finish that will stand the test of time. Of course there there are albums with a handful or just one truly great rock songs that will stand the test of time.

Since Metallica is in the news a lot with their request by fans tour happening, the new song “The Lords Of Summer” doing the rounds, plus all the petitions in place to kick them off a festival, lets kick off with them.

There is no doubt that the “Black” album is their TRULY Classic moment. One album that encapsulated and re-defined and re-classified a genre. A game changer in every sense.

What about the albums that came before the Black album?

“…And Justice For All” had two defining songs in “One” and “Harvester Of Sorrow”. Other songs that on any given day could be up there or are up there are “Blackened” and “And Justice For All”. The album wasn’t a game changer in any way as it just built on the three albums that came before it.

“Master Of Puppets” is a pivotal album in Metallica’s career for two reasons. It was the first Metallica album that was a true Metallica album, written by the band and it was the last album to feature Cliff Burton before his tragic death.

The one two knock out punch of “Battery” and “Master Of Puppets” is undeniable. However the next two songs, although good are mere imitations of songs 3 and 4 from the “Ride The Lightning” album. “Disposable Heroes” picks it up, while “Leper Messiah” is a foreshadowing of the “Black” album style. “Orion” is a great instrumental to fans of instrumental music like me and “Damage, Inc.” is jarring and in your face, which people either dig or detest.

The first four Metallica albums could easily be packaged into one GAME CHANGER album.

1. Battery
2. Master Of Puppets
3. For Whom The Bells Toll
4. One
5. Disposable Heroes
6. Harvester Of Sorrow
7. Creeping Death
8. The Call Of Ktulu
9. Seek And Destroy

Same deal for Motley Crue. Their first four albums could easily be packaged into one GAME CHANGER album.

1. Live Wire
2. Shout At The Devil
3. Looks That Kill
4. Red Hot
5. Home Sweet Home
6. Wild Side
7. Girls, Girls, Girls
8. Too Young To Fall In Love
9. Too Fast For Love
10.On With The Show

Here are a few more game changer albums from the Eighties;

Bon Jovi – Slippery When Wet

It gave Jon Bon Jovi a career that he is still doing victory laps on almost 30 years later.

Guns N Roses – Appetite For Destruction

It gave Axl Rose a career that he is still doing victory laps on it. It also gave Slash and Duff a springboard to go solo.

Def Leppard – Hysteria

“Pyromania” got the ball rolling and “Hysteria” after laying dormant for a year went viral.

Motley Crue – Dr Feelgood

Sobriety leads to a lot of clarity and groove and a number 1 album.

Van Halen – 1984

The definitive statement of Californian Rock, launching David Lee Roth and Eddie Van Halen into every household of the planet

AC/DC – Back In Black

It launched the band world wide and solidified the growing reputation of a young producer called Mutt Lange.

Twisted Sister – Stay Hungry

It gave the band two cultural video clips and when they reformed in 2001, it was the launching pad for the next wave of SMF’s.

Ozzy Osbourne – Blizzard Of Ozz

It re-established Ozzy by giving his solo career a real boost and it gave the world the talents of Randy Rhoads and the lyrical writing talents of Bob Daisley.

Judas Priest – Screaming For Vengeance

It paved the way for metal to burn up the charts again in the U.S that no one saw coming.

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Crossfade – We All Bleed

It was five years from the last album. Five years are a long time to be gone from the music industry these days. A lot of living has taken place. Fans grow older. Tastes change.

Singer/guitarist Ed Sloan declared that music was his enemy. After doing two album and tour cycles, he was burnt. It wasn’t until the other Crossfade band members, Les Hall and Mitch James snapped him out of his slumber towards the middle of 2008 that they started on working on new songs for the album that would become “We All Bleed”.

They had a new label in Eleven Seven Music. Allen Kovacs knows how to spot a good act and he pursued them hard enough from when Columbia dropped them. Eventually he ended up signing them.

“Dead Memories”

It’s full of Muse’isms. It begins with a “Stockholm Syndrome” style riff that connects immediately. And then a Pantera style Chorus melody with a lot of groove. The song is credited to Les Hall and Ed Sloan and it’s a guitar heavy classic.

I’m not holding on to dead memories of what I used to be
I found a way to make this, I found me

It sets the theme of personal struggles evident throughout the whole album.

“Dear Cocaine”

It’s a brutal song even though it is a country-style ballad. The brutality lays in its honesty.

The song started off with the words “Dear cocaine, I’m not your bitch …” written on a piece of paper by guitarist Les Hall. Mitch James then added the next line “Dear Cocaine, I’m not your whore”. T

“I Think You Should Know”

It’s another ballad that comes across as brutal. A Les Hall composition who proves himself over and over again as a songwriter to be reckoned with.

I think you should know how it feels
Falling down and out alone when no one cares
I think you should know how it feels
When the world buries your soul and you’re still alive

Isn’t that always the case, when you feel that the whole world is against you, no one just understands.

“Lay Me Down”

The song has got some serious groove. The underlying feel is Deftones but the song has so many different decorations added to it, that it makes it unique. Especially the lead guitar lines under the chorus vocal melody. Another Les Hall and Ed Sloan composition.

I’m useless, I’m done
I’ve written letters to the ones
I’ve loved so much that it hurts to say goodbye
I don’t wanna die, I just don’t wanna be alive

It’s dark and disturbing. It’s actually even darker than “Suicide Solution” or “Fade To Black”, yet those songs ended up in the courts.

“Make Me A Believer”

It starts off as another Muse inspired song. Then it starts to go into a progressive groove, with shades of early Black Sabbath. Is that a bass solo from the 8 minute mark?

Lost
Something is lost
Alone
Dying alone
Make me a believer

“Open Up Your Eyes”

Is that a tapping string skipping/sweep arpeggio lead break? Another Les Hall and Ed Sloan composition. So many eclectic styles are heard on this album.

So everybody just sing along
Make the answer known
Know that none of us are alone
Everyone of us should feel life
So open up your eyes!

A message of hope.

“Prove You Wrong”

It’s credited to Les Hall, Ed Sloan and Mitchell James however the initial draft was written by Ed Sloan when he got off the road after the “Falling Away” touring cycle. He wrote a piano upbeat song as he didn’t know what direction to go in. Once he handed the song in to the band, Les Hall worked it up to the version that we know.

Lyrically it is about going through a tough time and when Sloan finally snapped out of his depression he realised that he was bringing a lot of people down with him, so he decided to write this song and let everybody know that he was going to prove them wrong and that everything’s going to be all right in the end.

Someday I might stay sober
Figure out where I went wrong
Make some sense of what’s left of me
Make a go of this alone

Life is complicated, and we count on our music to get us through.

“Suffocate”

It looks like Les Hall was listening to some Dream Theater. “Suffocate” reminds me of Dream Theater’s “Disappear” and “The Ministry Of Lost Souls” with the addition of a Deftones type groove and finished off with some tasty classic rock lead breaks. What a great combination. What a great song.

This empty image of myself
A different view from someone else
It turns and slowly counts to three then it fades out
Then it fades out

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What Happens After The Pinnacle?

Want some advice.

Each style of music regardless of what genre will reach its pinnacle within 3 to 8 years and then a freeze would come across it.

The bands involved in the growth of the will have their best memories and the most defining moments of their musical careers during this growth period. We can use any scene however let’s look at the Eighties LA scene. It began in 1981.

Motley Crue, RATT, WASP and Quiet Riot had the LA Scene cornered at that point in time.

Quiet Riot was a twelve-year overnight success story when they had the first big breakthrough, going to Number 1 with “Metal Health” in 1983 and becoming the first “metal” band to do so in the U.S. That was the bands pinnacle. Within 3 years the band was over.

RATT was also a ten-year overnight success story, when they had their big breakthrough with “Out Of The Cellar” released in 1984. That was the bands pinnacle and within 8 years the band was over.

WASP was an eight year overnight success story when they had their big break through with their self-titled debut in 1984. The band never really stuck together, however Chris Holmes and Blackie Lawless remained until 1990. At that stage, WASP more or less became Blackie Lawless’s solo project and I define “The Crimson Idol” as Blackie Lawless’s and by default WASP’s defining moment.

Motley Crue was a six-year overnight success story when they had their big breakthrough with “Shout At The Devil”, however their defining album was by far “Dr Feelgood” and that album was a twelve-year journey. However a few years after that Vince Neil was out.

Once the pinnacle is reached, after that, a freeze sets in. That freeze happened in 1992 for hard rock music.

It took Motley Crue another 12 years before they achieved the same heights as they did in the Eighties. In between, the members worked hard at their own home movies, cough cough, Vince Neil and Tommy Lee. Solo projects like Methods of Mayhem for Tommy Lee, Vince Neil solo albums, 58 and Brides Of Destruction for Nikki Sixx and eventually finding time to record three Crue albums. One with John Corabi on vocals, one with the band reunited and another with Randy Castillo (RIP) on drums. Then came the all-encompassing book. “The Dirt”. And the resurrection started. If you’re not afraid to go through one door, many more will open there after. And that is what happened to Motley Crue. The book was the door they went through.

And that is what Motley Crue have done, played the game their own way and ended up with riches and power.

Quiet Riot and RATT never re-covered.

WASP/Blackie Lawless realised early on in the Eighties that WASP was a cult band, with a hard-core audience, and it was that audience who Blackie has played for. He didn’t change the WASP sound when Grunge was king. He didn’t change the WASP sound when Industrial and Nu-Metal became king. He just kept on going, realising WASP albums and I am proud to say that I own all of them.

And after the hard rock ice-age was over a new status quo existed.

The previously successful acts need to work even harder to stay successful. The new acts starting off in the new frontier had to work ten times harder.

Because the people that we think are star’s many people around us have no idea who they are.

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Money In Music, Greed, Elitism And A Lifestyle Of Not Taking Things Too Seriously

One thing about the world of heavy metal and hard rock was that we never took ourselves too seriously. It was always a camaraderie, a culture to have “Nothin But A Good Time”. A culture to “Seek and Destroy” and just have some fun “Smokin In The Boys Room”.

So when Zakk Wylde was playing “In This River” at the Revolver Golden Gods Awards for the fallen rockers and a picture of Jani Lane from Warrant came up, and it stated, Jani Lane, Motorhead, 1964-2011, it was just one of those things we had to laugh about. Of course, a lot people these days take stuff a little bit too seriously and the elite Motorhead fans were outraged that a wussy singer like Jani Lane was associated with their band.

Or what about when the Salem Community Easter Drama titled “Lamb Of God” actually used the Lamb of God logo on their tickets. It made everyone have a laugh. Because this is what metal and rock is all about. A lifestyle of not taking everything too seriously.

Then you have the other side of the metal and rock community, which is the elitism view.

First let’s go back to the beginning. It was all just rock, blues and folk.

Then it started to branch out into hard rock, blues rock, folk, R&B, Surf Rock, Brit Rock.

Then metal/heavy metal came into the picture, along with Southern Rock, Americana Rock, heavy rock, progressive rock and so forth.

Then came Funk, disco and punk rock.

Then came the New Wave Of British Metal and everything was just metal again for a few years. Regardless of how different the style of metal was, the audience always crossed over between genres. Fans of NWOBHM, also supported the LA metal and hard rock scene. Fans of that LA scene also supported pop rock and Americana acts like Kiss, Ted Nugent, Styx, Bruce Springsteen, Journey, Survivor, Reo Speedwagon and others.

It didn’t last for long as the genre that defined a cultural movement splintered into Hard Rock, Glam Rock, Glam Metal, Pop Metal, Power Metal, Thrash Metal, Death Metal, Extreme Metal, Progressive Metal, Black Metal, Metalcore, Groove Metal, Industrial Metal, Nu Metal, EMO, Punk Metal, Gothic Rock, Doom Metal, Djent, Technical Metal. Folk Metal and the list just goes on and on and on.

Within each genre, there is a subset of elitism within it. The type of elitism that sees the hard rock style as not just not hard enough for the heavy metal community. The type of elitism that sees Metalcore and melodic death metal as not evil enough for the “real” death metallers out there. Or the type of elitism that sees progressive metal as just not brutal enough compared to death metal or black metal.

Sort of like an episode I saw on the cartoon show “Metalocalypse” where the new song that the band Deathklok was writing just wasn’t brutal enough according to their singer.

The elitism goes both ways, where elitism in hard rock sees other metal bands as not melodic enough.

In some occasions it is simply down to taste. People enjoy the pop structure of the “verse – chorus” sing a long, every day, all year round.

The way I see it, people either praise someone else’s success, or they try to tear it down because they believe they should have been there and that someone stole their ride.

People attach themselves to this cancer within them that says “If this band made it, they suck” because they don’t want to admit that they wish it was them on that throne. They don’t want to admit that they are undeserving because they are not qualified or talented enough or good enough.

From the people that I know, and doing some crude math, eighty percent of wannabe musicians drop out when the going gets tough. The remaining twenty percenters keep at it, networking, planning, practicing, creating and moving on. Then from those twenty percenters, another eighty percent drop out due to starting or having families, which means that they have obligations and the need to have a stable income. So let’s say 100 start off. After the first cut, 20 will remain. After the second cut, only 4 will remain.

See no one tells you that when you reach a certain age, the power players in music don’t really want you. That is why the focus is on the young. It’s like McDonalds. Get em young and work em hard for less money.

Making it is hard work. It involves a lot of variables and the main one is luck. Very few make it and a lot of others have excuses for failing.

Sort of like the people who always scream to anyone who cares about how Spotify is killing the music business and pointing to pay out figures without giving the full picture as to how much the label took, how much the manager took, how much the publishers took, how much the lawyers took and how much went to the slush account for expenses.

Seen what Jared Leto said recently.

“We all know that, as content creators, artists and musicians, a great deal of our work is going to be streamed, but the issue is that artists are getting the short end of the stick. The streaming companies are paying record labels, but record labels are not paying artists.”

I have been saying this for a long time in other posts that the greed of the record labels is putting a stain on the streaming model.

“Record companies are taking giant advantages, they’re taking pieces of stock options or technology companies in exchange for guaranteeing rights to artists’ streams, there’s all kinds of deals being made, and artists aren’t a part of those deals.”

This is a biggie. Spotify needed to give over half of the company to the Major Record Labels so that they could operate in the U.S. What did the Major Record Labels use as their bargaining chip in these negotiations?

Yep, you guessed it, the right to access the music of artists past and present. And as Leto alluded too, artists are excluded from these conversations and negotiations.

Spotify is a great enabler of getting music out to the masses. It’s also set to overtake iTunes in Europe due to the closing of a digital tax law loophole in the UK – that put an end to all song downloads being priced at £0.99 ($1.79AUD). This in turn is means that iTunes is expected to lose consumers opting for subscription streaming services instead of paying for each track as a download.

In relation to the heavy metal and hard rock communities, they are not doing a really good job at promoting Spotify by still relying on album sales as a measure of success. Streaming is a tried and true business model. Hell, the whole free to air TV industry is the same model as the free streaming option. And the TV stations made a monza. In 2014, there is no fundamental reason why music needs a “sales” business model.

And while popular culture artists are raking in 100 million plus streams a song, metal and rock bands are still going the mp3/CD sale route. It is the wrong way. There should be no reason why a metal act should not have a song that has surpassed 100 million streams on Spotify by now. No reason whatsoever.

It’s the selling (instant money in the pocket right now) mentality versus the streaming (money in the pocket later) mentality and everyone wants to be paid right now. From the labels, managers, lawyers and producers, down to the individual band members. Everyone wants money to live on and get by.

But music is a risk game. Music was never an industry that guaranteed an income.

So why are bands pushing that argument.

Guitar World ran an article back in April 1997, about where are the Eighties Guitar Heroes now. Now meant 1997 for the article. One of the questions they asked each guitarist was their FINANCIAL STATUS. This is what they had to say;

WARREN DeMARTINI (RATT) – “It’s not like I never have to work again, but I had the luxury of not doing anything right away and I really enjoyed the break.”

“Out Of The Cellar” sold over 3 million copies in the U.S. “Invasion Of Your Privacy” sold over 2 million copies in the U.S. “Dancing Undercover” sold 1 million copies in the U.S. “Reach For The Sky” sold over 1 million copies in the U.S. “Detonator” sold over 500,000 copies in the U.S.

In total Ratt sold over 7.5 million records in the U.S. Using the average retail price of $10, you can do the math on the gross sales of Ratt’s music.

And that break that DeMartini took was roughly 12 months. After that he was a touring guitarist for Whitesnake in 1994, releasing instrumental albums in 1995 and 1996 and new Ratt albums in 1997 and 1999.

In other words even though he was the main songwriter in a band that grossed $75 million in album sales in the U.S alone, he still had to work his arse off.

REB BEACH (WINGER) – “I’m certainly not set financially. I still have to work. I didn’t sign the best contract. Back then, it was ‘Sign this, or we’ll get another guitar player.”

ERIK TURNER (WARRANT) – “We made millions and we spent millions. Now we’re like everyone else: we work for a living.”

BLACKIE LAWLESS (WASP) – “Slow and steady wins the race. We’re a lot better off that a lot of bands that sold a lot more records at one point because we have a cult following. We have the most devoted fans in the world. I’ve never seen anything like it.”

STEVE BROWN (TRIXTER) – “We came out of the whole thing in decent shape. We all have to work, but we don’t have any day jobs and I have a nice house.”

TRACII GUNS (L.A. GUNS) – “I’m by no means set. But I’ve established myself where people buy my records and come out to see us live.”

There is a lot of money in the music business and the ones that create it are the least underpaid.

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The Cover Song Is A Doorway Into Your Act

My first introduction into Trivium and Bullet For My Valentine was from the Kerrang “Master of Puppets” 20 Year Anniversary album. My initial interest to hear the album was because Machine Head was covering “Battery”. So after they blew me away with their downtuned cover, along came Trivium with their cover of the title track and man what an undeniable job they did with it. Bullet For My Valentine didn’t set the world on fire with their cover of “Welcome Home (Sanitarium) however they did enough to get me interested in it.

By hearing those two cover songs, I started to seek out the actual original music of Trivium and BFMV.

Another record was “Maiden Heaven: A Tribute to Iron Maiden.” That one had Black Tide covering “Prowler”, Fightstar covering “Fear Of The Dark” and Madina Lake covering “Caught Somewhere In Time”.

Upon hearing those cover versions, I had to go and seek out more music from those bands.

So you see, as an artist trying to make it, those original songs that you create and release might be great, but it doesn’t get you the connection with the audience just yet. Sometimes a cover song does the job.

There is a reason why Jimi Hendrix connected with “Hey Joe” and “All Along The Watchtower”. “Hey Joe” didn’t do much for “The Leaves” in 1965, however it was The Jimi Hendrix Experience’s first hit single in 1966. “All Along the Watchtower” these days is well-known as a Hendrix psychedelic groove rock song instead of a Dylan folk song.

There is a reason why Van Halen connected with “You Really Got Me”. As good as the debut album is, the needed an introduction and “You Really Got Me” was the introduction.

There is a reason why Joan Jett and The Blackhearts connected in 1981 with “I Love Rock N Roll” that was penned by Alan Merrill and Jake Hooker from the British rock band Arrows and released in 1975.

There is a reason why “When the Levee Breaks” became so enduringly influential. It’s origins go back to 1929 when husband and wife singer-songwriters Kansas Joe McCoy & Memphis Minnie originally recorded it as a blues song about the Great Mississippi Flood.

“Hard TO Handle” was the breakthrough hit single for “The Black Crowes” in 1990 and it is a cover song from 1968, originally written by Otis Redding.

Quiet Riot went platinum in 1983, with “Cum On Feel The Noize” and it was a cover song from 1973. The thing is, the Slade version went straight to #1 in the United Kingdom and Ireland and was a top 10 single throughout parts of Europe. The Quiet Riot version reached the #5 spot on the Billboard Hot 100 in the US.

“Black Magic Woman” is known as Carlos Santana’s flagship song, however it is also a cover from the Peter Green version of Fleetwood Mac. Actually, Carlos Santana’s Woodstock-era period made a career out of re-imagining other peoples’ songs.

Cover songs are not the enemy and on a lot of occasions, the cover song broke a band to the masses. It was the doorway to the other treasures that lay in waiting.

Recently bands like “Within Temptation” or the “Smith/Meyers” project have taken to re-interpreting cover songs.

Machine Head have always selected great cover songs from “Battery” to “Hallowed Be Thy Name” to “The Sentinel” to “Our Darkest Days/Bleeding.”

Find a great tune and get cranking on a kick-ass remake/re-imagining of it. You never know how it could connect as music has a way of making peculiar connections.

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Music

Bands Will Have That One Big Product, and Then They Will Write Some Sequels To It

There is a story over at the NewYorker from a while back about the One Hit Wonder known as “Candy Crush Saga”.

As we all know by now millions upon millions of people around the world play Candy Crush Saga.

– It is a free download and it has been downloaded over half a billion times.

– A person can play the game for free.

– However, certain users of the game are willing to pay for extra lives and various performance boosting tools while the other users are happy to remain on the game without paying for any extras.

– The Irish company “King Digital Entertainment” who is the maker of the game had close to two billion dollars in sales, with a pure profit margin of $567 million.

It seems like there is a lot of money to be made if there is a freemium option available especially if you have a star product to push.

King Digital has over a hundred different games that are available, however it is Candy Crush that brings in the money. It is King Digital’s “star product”.

Even in music, bands normally have hundreds of other songs or countless albums in existence, however it is that one star product that they are known for, except for the few great acts who would have multiple star products.

Metallica had “Master Of Puppets” and “The Black” album.

Motley Crue had “Shout At The Devil” and “Dr Feelgood”.

Dream Theater had “Images and Words” and “Scenes For A Memory”.

Machine Head had “Burn My Eyes” and “The Blackening”.

AC/DC had “Back In Black”.

Def Leppard had “Pyromania” and “Hysteria”.

Ronnie James Dio was a true legend by having a few star products in different acts. First off was Rainbow then Black Sabbath and then as a solo artist with “Holy Diver”.

Kingdom Come had their self titled debut.

Skid Row had “Slave To The Grind”.

Bon Jovi had “Slippery When Wet”.

Twisted Sister had “Stay Hungry”.

RATT had “Out Of The Cellar”.

Quiet Riot had “Metal Health”.

Ozzy Osbourne had “Blizzard Of Ozz” and “No More Tears” as a solo artist.

The world of heavy metal and hard rock contains many more examples. In the end luck plays a huge part in breaking music to the masses.

And as the article eludes too, most new products fail in general. In the music industry, the failure rate of new music is amplified and as it is an industry that faces a lot of competition between the acts alone.

And as with everything that rises it eventually falls. The true greats pick themselves up and rise again, while the ones in it for the money just fade away. Check out this quote;

“Typically, companies will have that one big product, and then they’ll sell some sequels to it. But, unless they manage to become the center of an ecosystem, over time they tend to weaken and disappear.”
By Michael Cusumano, a professor at the M.I.T. Sloan School of Management

There is a lot of truth in that.

Remember when Bon Jovi rewrote “Slippery When Wet” and called it “New Jersey”.

Or when bands rewrote their main hit song over and over again trying hard to recapture the success

Music is a competitive, hit-driven industry and there is no guaranteed recipe for success. But in order to give it a shot you need to know how to play your instrument and you need to practice your songwriting skills.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Harem Scarem – The First Three Albums

From Canada. Not the early Eighties Australian band with the same name. And that is all the similarities that there is between the two.

No one even heard of the Canadian version in Australia. The first time I heard them was when I went to a blog that doesn’t exist anymore and that blog had zip files available to be downloaded via the Cyberlocker sites like Megaupload or Rapidshare or Hotfile.

The first three albums have a powerhouse set list. I was a fan of Honeymoon Suite and Loverboy, so Harem Scarem was right up my alley, however I didn’t hear their music until this year.

1991 – Harem Scarem

It is a strong debut with a terrible album cover. Actually all of their albums in the nineties had bad album covers.

Coming out in 1991, it was not out-of-place. Guitarist Pete Lesperance showed what a talent he is, hence the reason why he is still creating music in 2014. Hearing this album in 2014, I was attempting to shift my mindset back to 1991 and how I would have viewed it at that time. Basically it was just another standard melodic rock release in a genre that started to sound the same.

You see, when the classic rock bands sang about love they were breaking down taboo’s. It was a complex subject once upon a time. So when bands started singing about love and sex in the late eighties and early nineties, the barriers were all torn down. The subject wasn’t taboo anymore. The audience had moved on. Sure, some love songs could resonate with an audience, however you couldn’t build a metal and rock career based on love songs.

Artists needed to rock. And when Harem Scarem rocked, they rocked with the best of them.

Hard To Love

Written by songwriter Christopher Ward, vocalist Harry Hess and guitarist Pete Lesperance. Ward was already a hit maker, with the song “Black Velvet” from 1989 that he co-write with another Canadian songwriter in Dave Mason and sung by another Canadian, Alannah Myles.

When it comes to Canadian hard rock, it is about two to three degrees of seperation between artists, songwriters and producers. Just to give you an example.

Co-Producer Kevin Doyle was the engineer and mixer on the Alannah Myles album released in 1989. Christopher Ward was one of the main co-writers on the Alannah Myles album and he was also a co-writer on “Hard To Love”. Ward’s long time friend and songwriting partner on occasions, Stephen Stohn was executive producer on the TV show “Degrassi: The Next Generation” which also featured a lot of songs from Harem Scarem.

And for the song, it’s a classic melodic rock song. That Journey meets Bon Jovi vibe and the guitar playing from Pete Lesperance is liquid like.

As soon as the lead guitar kicks in, I am reminded of Boston. Chord wise, it’s got a basic Em to C to D progression in the verses and a G to D to C progression in the Chorus. When it comes to any song ever created these are the progression that artists/songwriters revert too.

White Lion’s “Hungry”, Bon Jovi’s “Livin On A Prayer” and “You Give Love A Bad Name (albeit in a different key), Van Halen
“Aint Talkin’ Bout Love”, every Iron Maiden song, Led Zeppelin’s outro in “Strairway To Heaven” and a lot of others.

The difference is always the vocal melodies. That is what makes each song unique enough to stand on its own two legs.

With A Little Love

It’s written by Harry Hess and Pete Lesperance.

When Harem Scarem do melodic rock ala Def Leppard, they do it well. “With A Little Love” set the standard for these type of songs however the songs that followed afterwards on subsequent album didn’t match up. For example, “Stranger Than Love” from the follow-up, didn’t cut it.

Like all melodic rock songs in the major key, “With A Little Love” is no different. The movement from G to Em brings back memories of “The Deeper The Love” from Whitesnake.

All Over Again

A major key rocker written by Harry Hess. Reminds me of Journey “Anyway You Want It”. The chord progression of D to A to G is a very common progression. A lot of my favourites have this kind of progression.

From a hard rock perspective, you can’t go past Randy Rhoads “Crazy Train”. It is in the key of A, so the chord progression is A to E to D in the verses.

From a ballad point of view, you can’t go past “Knocking On Heavens Door” moves with this progression in the key of G, so the chord progression is G to D to C.

From a musical theory point of view it is a I to V to IV progression.

How Long

Written by Harry Hess, Pete Lesperance and another Candadian songwriter called Dean McTaggart who also worked with an Australian singer called Tina Arena with great success.

From 3.03 it goes into overdrive. The riff under the solo is not just power chords. It is a riff, structured around a groove first and then a guitar solo tailor-made to fit the riff.

Something To Say

It’s written by Harry Hess and Pete Lesperance.

The first minute and 25 seconds is a classical/flamenco intro that shows the talents on display. After it’s got this “Mr Bojangles” vibe merged with The Beatles “Yesterday” in the same major key as the mentioned songs.

1993 – Mood Swings

Released at a time when Grunge was taking over the world, it was the definitive album from Harem Scarem. It is by far the fan favourite.

Saviours Never Cry

It’s written by Harry Hess and Pete Lesperance.

What a song to open the album. By far my favourite. That palm muted hammer-on intro has so much groove its undeniable. And the song just goes into overdrive. The heaviness of the track and the balls to the wall attitude makes this song a contender.

If your lips never move
You’re bound to lose the war

What a lyric. Stay silent and prepare to suffer the consequences versus speaking up and preparing to make changes.

No Justice

It’s written by Harry Hess and Pete Lesperance.

“No Justice In The World” is the catch cry and ain’t that the truth.

The piece de resistance as a guitar player is that Spanish/Arabic feel in the solo section. It is not clichéd and it fits the song perfectly.

Change Comes Around

Another song written by Harry Hess and Pete Lesperance.

It’s like “Ballroom Blitz” merged with Van Halen esque rock. Even the lyrics are spoken in a David Lee Roth baritone style. Unintentional connections are what music is all about. How our minds and ears perceive a song and connect with it.

Empty Promises

One more song written by Harry Hess and Pete Lesperance.

Again the groove and the rock attitude resonates. It connects from the opening notes. “Screw the System” is the catch cry here and twenty years later we are still trying to screw the system however on occasion the system is screwing us.

Had Enough

It’s written by Harry Hess and Pete Lesperance and those Eddie Van Halen overtones just keep connecting with me.

1995 – Voice Of Reason

Two years passed and we get a heavier/experimental version of Harem Scarem.

Voice Of Reason

It’s written by Harry Hess and Pete Lesperance. The heaviness, the progressive elements and the harder edge immediately connects with me. And the groove just keeps the head nodding and the foot tapping. That solo/bridge section has this Beatles “She’s So Heavy” vibe. Love it.

Warming A Frozen Rose

It’s written by Harry Hess and Pete Lesperance.

It’s got this Circus Big Top feel to it and the possibilities that offers in the world of rock and metal are huge. And what about that swing jazz like solo section.

Candle

It’s written by Harry Hess and Pete Lesperance.

Euro Metal. Love the heaviness and that wicked slow groove tempo.

Reminds me of the styles of Axel Rudi Pell and Yngwie Malmsteen.

If you need an introduction into the world of Harem Scarem, then the first three albums are essential listening.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Gun: Daringly Release A Classic Rock Album called Gallus in 1992.

It’s 1992 and the only terms on people’s lips are Metallica, Guns N Roses, Nirvana, Pearl Jam, Grunge, Seattle, Vince Neil leaving/fired from Motley Crue and Mr Big.

And then you have this rock band from Scotland called GUN releasing a straight-ahead hard rock album that had more roots in the Seventies era than the dying Eighties era.

Other acts from the late eighties that released an album or two, either called it a day or tweaked their sound to be more “grunge-like”.

With an album cover featuring, Benny Lynch, who was Scotland’s first boxing World Champion and who also remained undefeated throughout his career, “Gallus” was a defiant record. Serving as Gun’s second album, they let the music do the talking. The lyrical themes didn’t stray too much from the debut and like its predecessor, it is loaded with a shitload of attitude and energy. By not adopting certain American Glam looks, instead focusing on a general functional casual dress sense, also helped the band survive the big cull.

When the Rock’N’Roll history is written by the Whiggish winners, Gun will be relegated to a mere footnote. But their presence at a time when everyone was selling out to become mainstream darlings was a welcomed relief.

“Steal Your Fire”

It’s got this “AC/DC” meets “The Cult” attitude in the verse and chorus, while the Pre-Chorus has this INXS vibe. It’s a blend of rock’n’roll that is so distant from the LA Glam Rock scene however I love that Dokken “It’s Not Love” vibe after the solo section.

(You better listen to me while you can)
I’m sick of this world and it’s greed for gold
(It can never be the same again)
I’m sick and tired of being bought and sold
(There’s nothing left I’ve taken everything)
Life’s a gamble, nothing’s sure
(Why don’t you face it you can never win)
I can see it for the first time

Sounds like the recording business right there.

Greed came from the high profit margins that the CD was bringing in. Remember when CD’s came into effect the record labels explained that the high prices had to do with the start up costs of getting the CD warehouses and machinery operational and in time the prices would reduce.

Yep they sure didn’t.

“Money To Burn”

I love the “When The Levee Breaks” groove in this song. Progress is derivative is the catch cry.

“Some people lie for it, some people die for it,
Some people risk their lives and do time for it”

The real message coming out in 1991 and 1992 was the same. Skid Row said that we can’t be kings of the world if we are slaves to the grind. And why are we slaves to the grind. Because we were led to believe that we need money.

Metallica said that new blood is quickly subdued, learning the rules of life the hard way. Why are newborns disciplined this way? It’s because they need to learn that money rules the game.

Gun was saying that we shouldn’t focus too much on the attainment of money, as it is just there, purely to be spent (aka burnt).

(In the end all we are)
Is just a face in a crowded street
(In the end all we are)
Is just a soul on the open road
(In the end all we are)
Is just a pawn in a losing game
(In the end all we are)
One world that’s got money to burn

Aint nobody said it any better than that. In the end, it doesn’t matter how many dollars or zeroes sit in a persons bank account. Money is there to be earned and lost. When judgement happens, we are all just faces in the crowd.

“Long Road”

The tone of the vocals just resonate. It’s got that powerful “Jeff Martin/Tea Party” kind of tone vocally and the music is very melodic, like Def Leppard.

And I say life is like a long road
With open arms we walk this long road

“Welcome to the Real World”

“I see the poor man left with nothing, the rich man wanting more
And I ask myself a question, saying “What the hell are we living for?”

Again, the catch cry of the early nineties. Australia was coming out of Recession at this time and I tell ya, it was tough. My dad still held onto his job at BHP Steel, however my brother didn’t and it was my brother who had a mortgage to pay off when the interest rate hit over 15%.

With the expectations placed onto the band after the cult like success of “Taking On The World”, “Gallus” didn’t really break through like the record label hoped and it more or less sank like a stone until the success of their next album, “Swagger” got people re-interested in “Gallus”. Adding to the disruption, was the constant line up changes.

“Taking On the World” from 1989 had the following credited lineup;

Mark Rankin on vocals, Guliano Gizzi on guitar, Stephen “Baby” Stafford on guitar, Dante Gizzi on bass and Scott Shields on drums.

By 1990, the line up changed with Stafford out and Dickson in. This line up would go on to record the “Gallus” album.

Mark Rankin on vocals, Guliano Gizzi on guitar, Alex Dickson on guitar, Dante Gizzi on bass and Scott Shields on drums.

And it would change again. But that story is for another day.

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