Category Archives: Unsung Heroes

A to Z of Making It, Music, My Stories, Unsung Heroes

Music Is All About Change

The new music industry is all about change.

Do you think that if you pull your music from Spotify that it is not available on YouTube with ad support (which means income) and with no ad support (which means no income).

The new music industry is about exploring different business models and seeing which one works for you.

Black Veil Brides had a Pre-Order pledge campaign for their new album and the perks on offer just kept on getting sold out. First week U.S sales are anaemic at 29,925 however does that mean that the album is not popular or that it is not a success. Go on YouTube. The BVBArmyVEVO account shows 2,206,786 views for the “Heart Of Fire” video, 1,208,958 for the “Faithless” audio and recently a clip went up for the ballad “Goodbye Agony” and that has already accumulated 464,059 views. Compared to their big song “In The End” with 36,560,728 views, you can see that the fan base is experiencing the band in many different ways. In this case, the band and their team (record labels, managers, accountants, lawyers and publishers) are making money from the Pledge Campaign, YouTube views, streams on other services, physical sales, mp3 sales and radio plays.

Coheed and Cambria had a vinyl remastered re-issue of “In Keeping Secrets Of Silent Earth” which sold out its first pressing and then they went on a sold out commemoration tour of the album. They are remaining relevant even though their last album came out in February 2013. For them, 2014 was all about touring, vinyl sales, special edition live box sets and merchandise.

Basically new business models from bands are reshaping the way music is marketed and distributed. There are countless new artists emerging and there are countless new ways for fans to listen to those artists.

The music industry of the past consisted of great control. Distribution in those days consisted of record stores. Technology has made way for new opportunities, thus creating new models. The internet has eliminated a lot of past costs within the music industry; this goes for the way music is recorded, the format of music, the marketing, and especially the distribution outlets. New models have taken away the control aspect.

Digital Summer recently asked a Facebook question to their followers about how does everyone find new music. They wanted to know how their fans had heard of them and where they usually hear new music they like? I went through the comments and grouped them into categories.

Radio like Sirius XM Octane, local terrestrial stations, Pandora, Slacker Radio, iHeart, etc got 137 votes for 26%. At this point in time radio is still the best way to get your music out there. However it is the Live show that seals the deal for the band.

Live Shows especially comments around the opening slot that they had on the current Volbeat tour got 121 votes for 23%. It looks like the band really delivers on stage. Also the comments kept on saying that the band members took time out to meet newly converted fans and showed them where they can get free downloads of the band’s music. It’s all about connecting with fans folks.

Word of mouth from fans or band members got 63 votes for 12%. With the internet connecting everyone, I expect this to be more relevant.

YouTube via the algorithm suggestions got 57 votes for 11%. The tech industry is fragmented. When you combine the platforms like YouTube, Spotify, iTunes, Twitter, Facebook, Instagram, MySpace, Online publications, other online platforms and Amazon, you get a 37% reach from the Techies.

Spotify via the similar artists feature got 30 votes for 6%

Twitter via the band members following someone and that someone goes on to check the band out got 25 votes for 5%.

iTunes via the Genius or suggestions based on previous purchases got 25 votes for 5%.

Promotions like having cool looking merchandise, flyers, giving away free demo CD’s, having their stickers plastered all over town, endorsement companies, music stores got 16 votes for 3%.

Other Online Platforms like Reverbnation, Soundcloud, Google Play, XBOX Music, Last.fm, Gaming Music Videos got a combined 13 votes which also equates to 2%.

Instagram via the band members liking photos posted by users or following users got 10 votes for 2%. This was a surprise, however the work that the band members have done on this site is astounding. One fan commented that they are a Gemini Syndrome fan and when they posted a photo of Gemini Syndrome on Instagram, one of the Winterstein brothers liked the photo. The soon to be fan, clicked on his account, saw they had a band, checked out the band and then became a fan.

Facebook and MySpace got 10 votes each for 2%. Goes to show that while Facebook is a good tool for connecting with fans once you have them, it is not a good tool for finding new fans.

Online publications like Stereogum, Loudwire, Jango, Revolver, Ultimate-Guitar got 6 votes for 1%. This is another fragmented industry. The online publications offer no substance, no personal opinion. It’s just all thumbs up, pat my back and I will pat yours style of reporting.

The Pirate Bay/Torrents got 4 votes for 1%. Looks like copyright infringement is not such a big issue.

Amazon got 3 votes for 1%. This is how I found out about the band. Their “Counting The Hours” album came up with bands I might like based on my purchases.

So what does tell any new artist trying to build a career in music.

Be ready to change on the whim and be ready to try different ways of promoting, connecting and marketing your music.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Vivian Campbell Compendium

In June 2013, Vivian Campbell announced that he had Hodgkin’s lymphoma. In November 2013, Campbell said he was in remission from the disease. Then the cancer was back and Campbell is undergoing stem-cell treatments for it. In the meantime, Trixter’s Steve Brown will be filling in for at least four shows while Campbell undergoes treatment.

Killing Time
The first time I heard “Killing Time” was when I purchased the single for “The Unforgiven” from Metallica. So I went looking for the original band’s version which back in 1992 proved impossible. Sweet Savage was Vivian’s first band at the age of 16. The guitar styling’s included a heavy dose of Thin Lizzy with blues inspired leanings courtesy of Rory Gallagher, Jeff Beck and Gary Moore with a quickened punk-escue tempo. Add to that mix the Northern Ireland upbringing of the members. Two members were Catholic and the other two were Protestants. That was Sweet Savage and with time they became seen as one of the true unsung pioneers of the New Wave Of British Heavy Metal.

As bands from the NWOBHM started to break out and make it, Sweet Savage were still knocking on every door and exhausting all their possibilities. By 1982, Campbell knew Sweet Savage was not going to make it. Determined to make a living playing guitar, Campbell actively looked for another gig. Sweet Savage never made it big but in a way they did, they just changed their name to Metallica.

All of our heroes need to start somewhere and it was through Sweet Savage that Jimmy Bain heard Vivian play.

Rainbow In The Dark
He co-wrote “Rainbow In The Dark. 1983 was a big year for the rise of heavy metal and hard rock as a commercial force. While “Holy Diver” and “Stand Up And Shout” (which Vivian didn’t co-write) warmed up the fan base it was “Rainbow In The Dark” that mobilised them and sealed the deal. After the “Holy Diver” album went gold in the U.S., Campbell gave his father the framed gold album, which he hung proudly in his office. In relation to money, the road crew was making more than what the band was making.

The Last In Line
One year later and you are hearing another masterpiece. That guitar intro, the vocal, it’s like we were all children stepping out in the big world and never knowing if we will come home, but the magic we feel at that moment is worth a lifetime. The power of rock and roll. Once upon a time, music was the anti to the establishment. Forget the Top Forty charts, they were nearly meaningless for metal and rock bands until MTV took a stranglehold. The bands had hit songs but those hit songs lived in our hearts and minds as well as on the concert stage.

Egypt (The Chains Are On)
And the final track on album has an undeniable guitar riff. It is slow and all about the groove. And then there is Dio’s dreamy vocal. Now that is a rock star.

King Of Rock ‘N’ Roll
Another year later takes us to 1985 and this is my anthem…

Sacred Heart
The title cut off the third album, a satisfying cut that is made special by its nod to classic rock. But this was ’85, and bands like Metallica, Slayer and Megadeth started making an impact. And unfortunately, the band at this time couldn’t replicate the quality of the first two records. Was it the money equity issues or something else? And when you talk about the band Dio, you talk about the classic line-up, one of the best in rock and roll.

Stars
This would burn up Spotify if released today as the whole pop market is built around telling teenagers that they are stars. It’s written by Dio, Campbell and Bain however Campbell and Bain where the initial drivers. Stupid record label politics delayed the release of the song until 1986 which diminished its impact.

Campbell has stated in numerous interviews that his departure in 1986 stemmed mostly from Ronnie’s unfulfilled promises of equity ownership in the band after the third album. It was the difference between being a salaried musician and dividing up a pool of performance revenues and royalties in the millions.

There is a YouTube clip where Ronnie James Dio says “I hope he f***** dies, he is an asshole.” Dio further goes on to tell the eager autograph hunters if they have heard some of the things that Vivian has said about him. And then Dio answers his own question, by saying that Campbell called him the most despicable human being and from listening to it, Dio believes that Campbell should be grateful because Dio believes that it was him that made Campbell a star. Basically, money is the root of all evil.

Vivian then hooked up with Whitesnake in 1987, and played on the bands most successful world tour ever. However he didn’t stay with the band because when it came time to submit music for the follow-up album to the mega successful 1987 album, Campbell saw that he was not needed. During this time the past came knocking again. Wendy Dio called to see if he was interested in joining forces with Ronnie again. However the bitter split over money still lingered and nothing eventuated. So by 1989, Campbell was out of another band. A production gig came up with Riverdogs and a Lou Gramm appearance on his solo album. The production gig led to Vivian becoming a permanent member in Riverdogs, who released an album to critical acclaim but had lacklustre support from their record label. The Lou Gramm appearance led to “Shadow King” Lou Gramm’s new band, which had limited success, and Gramm eventually returned to Foreigner.

Water From The Moon
It’s from the Riverdogs debut. It is track two on side 2 of the LP version or track number 7 on the CD. It was also the B-side to the “Toy Solider” single. You had to go deep into the album to hear it. The song is written by Vivian Campbell and Rob Lamothe. Rob Lamothe on vocals sounds like a cross between John Mellencamp, David Coverdale and Paul Rodgers.

I picked up the “Riverdogs” album along with the “Shadow King” album at a second-hand store for $4. It’s totally forgotten today. The classic line up was Rob Lamothe on vocals/guitars, Vivian Campbell on guitars and Nick Brophy on bass. It came out on EPIC Records and it fizzled out due to lack of label support. It was a big step away from the 80’s metal/glam genre and more of a nod to the gritty rock albums of the 70’s. However, the label marketed it as another hair metal album and then a week after its release they shelved it.

And of course there’s outstanding guitar playing from Vivian Campbell. Not only is the guitar playing phenomenal, it is full of emotion and feel. Also credit deserves to go to bassist Nick Brophy who stepped aside as the lead guitarist to make room for Vivian Campbell.

The only way I knew about Riverdogs in Australia was via interviews in the Guitar Magazines with Vivian Campbell. Otherwise they didn’t get on radio or any store promo whatsoever. So if people don’t know about it, how can they invest their time in it.

Shadow King came next. The members included Foreigner lead singer Lou Gramm, guitarist Vivian Campbell, Lou Gramm’s former Black Sheep and then future Foreigner bandmate bass player Bruce Turgon, and drummer Kevin Valentine. Bruce Turgon, was the secret ingredient, being a long-time friend of Lou and co-writer of the majority of the songs. Vivian actually co-wrote a couple of songs however the majority Lou Gramm and Bruce Turgon wrote the majority of the album. While other “supergroups” like Bad English and Damn Yankees were tearing up the charts, Shadow King got ignored. It’s a forgotten release by one of rock’s greatest vocalists.

They released a self-titled album in 1991 on Atlantic Records. Keith Olsen was on hand to produce. My other favourite tracks like “What Would it Take”, “Once Upon a Time”, “Anytime, Anywhere”, “Don’t Even Know I’m Alive”, “I Want You”, “This Heart of Stone” and “Danger in the Dance of Love” are written by Bruce Turgon and Lou Gramm.

Russia
Great acoustic playing and vocal melody – what is the lyrical message… It comes in at track 10 and it’s written by Vivian Campbell and Lou Gramm. It’s actually the only song that has a Campbell co-write.

One Dream
From 1991, a classic AOR gem. From the delayed guitar intro, to the Bad Company style verses, to the Def Leppard style choruses, the song is brilliant throughout. Add to that mix the brilliant voice of Lou Gramm and you have a classic rock song. Vivian Campbell delivers a stellar lead break as well. It’s a shame it got lost in a crap movie soundtrack. For the uninitiated it was on the “Highlander II: The Quickening” soundtrack.

Shortly afterward, Vivian Campbell announced he was leaving Shadow King to join Def Leppard. Although replacements were considered, the band members eventually went their separate ways, with Gramm and Turgon joining the reunited Foreigner in 1993.

That first year, Campbell was a salaried player. Then by the “Slang” album he became a full-fledged partner in the band.

Work It Out
“Work It Out,” is one of the more quality songs on “Slang” which came out in 1996. It’s got that cool tremolo guitar line happening throughout the start and a very heavy leaning towards a certain Scottish band called “GUN” and their song “Better Days”.

It was bittersweet. “Slang” was the first Def Leppard album that did not achieve platinum success in the U.S. It was too much in left field. Radio stations wouldn’t play Def Leppard because the songs from the new album did not sound like Def Leppard. They also wouldn’t play the old songs because they represented the ’80s.

Truth
It’s also a Vivian Campbell composition. The album version has nothing on the demo version. That is where it was at. It rocked and it rolled. Great guitar intro, but that overall industrial drum sound just doesn’t sit right with me. Then the whole Eastern Arabic lead break and breakdown reminds of “The Tea Party” which is a cool connection.

The “Slang” album was quickly forgotten. The ’90s was a tough time for all the Eighties rock bands. Some broke up and some just gave up music all together.

To Be Alive
The band’s next record, “Euphoria,” went gold in the U.S. It featured Campbell’s song, “To Be Alive,” from his solo band, “Clock” and their album “Through Time”, and a return to their signature sound. It’s got beautiful guitar playing and that classic major key feel from songs like “Two Steps Behind” and “Hysteria”. Great ballad and great lyrics. The songwriters are listed as Vivian Campbell and P.J. Smith.

Paper Sun
It’s 1999 and the recording business is in the throes of Limp Bizkit, Britney Spears and every other act that didn’t have roots in the Eighties. This is a song that just screams “HEAR ME”. It is a forgotten Def Leppard classic. From start to finish it is a masterpiece. It’s written by Vivian Campbell, Phil Collen, Joe Elliott, Rick Savage and producer Pete Woodroffe.

Guilty
Up tempo derivative version of “Hysteria” merged with “Animal”. It is written by Phil Collen, Rick Savage, Joe Elliott, Vivian Campbell and Pete Woodroffe

Day After Day
Another forgotten Def Leppard gem. How good is that break down riff before the solo and then that solo is a nice little song within a song composition. This one is written by Phil Collen, Joe Elliott and Vivian Campbell.

Then came “X” and outside hit makers were brought in, but unfortunately the vocal melodies just didn’t do justice to the excellent music. When I picked up X with the black background cover and the white X, I had in my head that it would sound something like Bad Company’s self-titled debut, as I was really hoping that Joe Elliot would try to push his voice in more of a Paul Rodgers/John Mellencamp direction. It wasn’t to be.

“Songs from the Sparkle Lounge” was done rather quickly compared to Def Leppard standards and it stands as a favourite of Viv’s. However it is another forgettable album. The Vivian Campbell cut “Gotta Let It Go” has a cool and very heavy “Have A Nice Day” chorus.

Vivian Campbell still has more to say, so here’s to a speedy recovery.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Music Lives Because Of Sharing and Copying

We all want to first and foremost SHARE something. If you go to Facebook, people are sharing their day and their lives. Go to any internet page and you will see people sharing photos, writings, music, opinions, stories, etc. And all the things that we share are all free. We do it for free.

However, the recording industry will say that artists cannot survive without being paid. What the recording industry is saying is that the recording industry cannot survive if they are not getting paid. Artists NEED to create. And there are artists who WANT to make money from those creations. And a few of them actually CAN make money from their creations.

As always, there are lots of bands created every day. Only a few survive. Only a few of them make enough money to live. And only a very little few of them make a lot of money. That has always been the same. We know of Motley Crue, but how many bands were there in L.A at the time? How many of them have we never heard of? We know of Metallica, but how many bands were there in San Francisco at the time? How many of them have we never heard of? We know of Accept and Bonfire from Germany, but how many bands were there in Germany at the time? How many of them have we never heard of? Get my point.

The difference now is that musicians can reach many more people and they don’t need a whole industry for that, and the industry is frightened about it.

Music will always exist along with people’s need to share it. The fact that we have music alive today is because it was shared and copied from day dot.

Music is about beauty and beauty has no real set price. For super fans, that beauty could be worth thousands of dollars in music, merch and concert purchases. For others, the beauty could be worth a few dollars and for others that beauty could be worth just the enjoyment.

If we listen to a song and we like it, we will listen to more songs. We could purchase a CD, we could download an album, we could purchase a ticket to a show or a T-shirt. Hell, we could even fan fund the next recording. That is how the fans build social communities around their favourite acts. They chat about them to another person. Then they share the music that they love. And once upon a time, there was no law forbidding this. Information was exchanged freely. However when the entertainment industry kept on growing, and when they kept on getting the governments to pass laws to give the industry a monopoly, that is when the repression began.

I bet no one has heard about Paulo Coelho. He is one of the best-selling authors and a few years back he decided to create “The Pirate Coelho”, an non-official fan page that allows people to download the full texts of his books in different languages. And guess what happened. He started selling more books now than ever. Guess you need to balls to try something that is unknown.

In bands, this is a difficult card to play because band members very rarely see eye to eye, so as soon as something goes astray there will be one band member that will start throwing the blame at another band member.

 

 

 

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A to Z of Making It, Music, My Stories, Unsung Heroes

We Can Learn A Lot From History

I just finished reading Stephen Pearcy: Ratt and Roll. I don’t recommend it. It is the typical I got laid a thousand times and did drugs a thousand times ego trip. The disintegration of Ratt and the tough times of the Nineties is glossed over. The way the songs came together, and the influences behind them is not even mentioned.  Like all bios, you get the usual ode to trying to make it and doing whatever to takes to make it. All of the bios show their main characters as driven and determined.

Anyway it got me thinking about the Eighties and it seems that we can learn a lot from history. Back then it was Michael Jackson’s “Thriller” and Bruce Springsteen’s “Born In The USA” that saved the recording industry from their self-inflicted recession. In addition, a certain technology called “Compact Disc” would bring riches that the labels had never seen before.

In 2014, it is streaming and digital services like Spotify, Google Play, YouTube, iTunes and Pandora that are saving the recording industry from their self-inflicted downfall. Expect a twenty year plus reign of streaming services which will bring riches that the labels had never seen before and then keep your eyes open for a new style of Napster to hit the digital services the same way it hit the recording industry. In the end, every monopoly falls.

In 1983, a band from England called Def Leppard showed the world what can be done when rock and metal is merged with POP. “Pyromania” was the result. In 2013, a band from Denmark called Volbeat is showing the world what can be done when rock and metal is merged with country and rockabilly. “Beyond Heaven, Above Hell” and “Outlaw Gentlemen and Shady Ladies” are the results and a massive victory lap for the band.

The Eighties had a whole cultural movement form around the metal and rock bands. Today, those cultural movements are around technologies and TV shows like “Game Of Thrones” and “The Walking Dead”.

In 1983, a few new players entered the metal and rock scene in Quiet Riot with their number 1 album “Metal Health” and Metallica with their speed metal “Kill Em All” album. Dokken was also releasing its first album called “Breaking The Chains”. In 1984, a band from New Jersey called Bon Jovi released their self titled debut, along with an L.A band called Stryper and their “The Yellow and Black Attack” and a band from Seattle called Queensryche issued “The Warning”. Meanwhile Quiet Riot, Metallica and Dokken all followed up their debut albums with album number 2 in “Condition Critical”, “Ride The Lightning” and “Tooth N Nail”. Actually for Quiet Riot it was album number 4 if you count the first two releases that had Randy Rhoads. It was the norm that bands would release new music on a yearly basis and we have come full circle again.

In 2013, Black Veil Brides released “Wretched and Divine: The Story Of The Wild Ones” and followed up that album in 2014 with their self-titled fourth album. Audrey Horne also released “Youngblood” in 2013 and in 2014 they released “Pure Heavy”. Buckcherry released “Confessions” in 2013 and “F***” in 2014. Adrenaline Mob released “Coverta” in 2013 and “Men of Honour” in 2014.

In 1983, Marillion, a progressive rock band from England started to the rounds as well with a “Script For A Jester’s Tear” and they followed it up with “Fugazi” in 1984. In 2013, Tesseract, a progressive rock back from England is starting to make some in roads with “Altered State”. Both bands have issues with lead singers.

In 1983, Ronnie James Dio broke away from the band format and released his first solo record in “Holy Diver”. In 2013, David Draiman broke away from the band format and formed a solo band called Device. Two of his other band members in Disturbed also released Fight Or Flight with the singer from Evans Blue.

Established artists like Kiss had a resurrection in 1983 with the Vinnie Vincent influenced “Lick It Up” album and ZZ Top also set the charts on fire with their synth heavy “Eliminator”. In 2014, established artists like Everygrey, Europe, Protest The Hero, Volbeat, Slash, Alter Bridge and Zakk Wylde are all experiencing up swings in popularity.

But in the end, no one knows what will connect with audiences. That is the beauty of music. History will show us trends and cultural movements that come about from music, but there is no way to predict what will connect and wouldn’t.

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A to Z of Making It, Music, My Stories, Unsung Heroes

The World Created By Black Veil Brides

I am listening to the new Black Veil Brides album. So far I am five songs in and it is pretty good. Stand outs from the first five are the relentless “Faithless” and “World Of Sacrifice” while the ballad “Goodbye Agony” brings back memories of Bruce Dickinson’s “Tears Of The Dragon”. They are one band that gets a lot of hate from the metal elitists. They look like girls, so how can they be metal. They play commercial metal, so they can’t be metal. They follow fads so they are not genuine and therefore cannot be metal. I have read it all and I continue to laugh at the reasons people come up with for not liking the band.

However, they just keep on keeping on. Whatever boxes they need to tick on their world domination plan they are ticking. And they are doing it by focusing on their world. They understand the game that no one can be the biggest and best in everything. They’ve found their own thing that they stand for and they are working for the fans that stand with them. We all know that successful artists are NOT loved by everyone. Successful artists are hated as much as they are loved. It comes with the territory.

Five Finger Death Punch have connected with the blue-collar working class, the extreme sports and the military class.

Coheed and Cambria have connected with the comic book rock culture and fans that enjoy both narratives, heavy music and great storytelling.

Killswitch Engage with Jesse Leach on vocals are both political and entertaining at the same time.

Evergrey have connected with the people who don’t find the world as happy as social media makes it out to be.

Black Veil Brides have found a niche audience and that is their particular strength. The key for any artist is to ensure that the audience base is always added to or replenished by new fans or young fans. It’s like a ten-year cycle. AC/DC had an audience in the seventies, that got replenished in 1980 via “Back In Black” and by 1990, the audience base got replenished again via “The Razors Edge”. Dream Theater found an audience with “Images and Words”. That audience base got a boost almost 7 years later with “Metropolis Part 2”. The in the two thousands, “Train Of Thought” and “Systematic Chaos” brought in a metal audience while “Black Clouds and Silver Linings” and “Octavarium” saw a new progressive art rock fan base.

Being a metal/rock artist is not just about making music. It’s about a whole lifestyle that our favourite artists represent. Everything that Black Veil Brides does represents what their music represents. In This Moment is another artists that represents this lifestyle. They have both become the very thing that people associate with.

BVB are putting their own rock and metal concoction out there. It is a mixture of rock, metal, punk, pop, shred and thrash. They have dressed like goths, glam rockers, “Mad Max – Shout At The Devil” look and now they are dressed in metal black. That is where the backlash comes from. However they have their own style and following. And in a world that is moving to streaming services with each passing day, they still do decent sales numbers. They have defined their kingdom, their world, their space in the music business and now they are out to rule it. It’s never about the breaking into the mainstream. No metal/rock act has broken into the mainstream. The mainstream has come looking for them only when those acts have exploded all over the world.

Metallica, all but ignored by the mainstream became mainstream darlings after every circulation wanted them in their zine due to the massive Black album.

The take away in all this is to find your own world in the music business and dominate it. Your audience is the people who share the same tastes, values, attitude and lifestyle with you. When you know who those people are, you can travel around the world, because those people are everywhere, once you know who you are looking for.

And for the album, it is a solid listen.

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A to Z of Making It, Music, My Stories, Unsung Heroes

What Kind Of Time Is It For Musicians To Be Successful?

Today artists have the power to make, publish and become extremely successful from their own music. The need to use the almighty gatekeepers is over. Thank Napster and Sean Fanning for being real game changers and shaking up the recording business. Now every artist cane set up their own home studio and make excellent sounding recordings. They can use digital aggregators like Tunecore and CD Baby and within days, their music is sitting on Spotify and iTunes along with all of the major label backed artists.

It is a new frontier for artists and as more and more people take up these opportunities what we have is a lot of increased competition. With millions of songs still to be heard and only limited ears and time to listen, how can new music get out there. Nikki Sixx believes that everything he writes is off quality and without an avenue to get that quality heard by the fans he doesn’t have an incentive to spend time and money to create new music for Motley Crue. Gene Simmons, Joe Perry and Yngwie Malmsteen blame the copyright infringers.

Sp how do musicians get their songs heard?

There is the marketing (pitching a product) vs connecting debate.

The marketing to fans is seen as the old rock-star model while the new internet model is all about making connections with the listeners who then decide if they want to be patrons. In a nutshell, people don’t have to pay for music any more however if the music can create an emotional connection, then those listeners will choose to pay for music from their favourite artist. Look at Coheed and Cambria. They are a band that are 14 years deep into their career and their fans are loyal. The vinyl release of their 2003 album “In Keeping Secrets of Silent Earth” flew out the doors. They are content with the world and the connections that they created.

However other artists are not content and they always want more. Blame MTV for making people believe that every musician need to attain platinum sales to have a career in the music industry. This leads to a distorted definition of making it. To some, making it involves platinum albums and covers on magazines. Guess those artists are in for a rude shock. While for other hard-working artists, making it involves earning a living by creating music. If this means playing in cover bands, doing studio work, busking or whatever else needs to be done, they will do it.

Being in the right place at the right time is still bandied about. The difference today is that “place” can be anywhere. It can be a physical place or a place in the digital world. Lorde got traction from being on Sean Fanning’s Spotify playlist. Volbeat got traction in the U.S by opening up for Metallica. Bands like Motley Crue, Ratt, WASP, Quiet Riot and many other L.A acts go traction by riding the wings of a new cultural movement. Five Finger Death Punch opened for Korn and Disturbed and connected with their audiences. Periphery got traction by via online forums, message boards and a regularly-updated Soundclick account.

It’s still all about great songs, a story/narrative to tell, determination, perseverance and luck. Determination is a positive emotion that involves persevering towards a difficult goal in spite of obstacles. Determination occurs prior to goal attainment and serves to motivate the behaviour that will help achieve one’s goal.

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. (Vince Lombardi)

IN THE END, regardless of what the artist does, it is the LISTENERS/FANS that decide. The power is in their hands. And those relationships start like all relationships with a simple hello.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Metal Evolution – Glam Metal Episode

I watched the Metal Evolution Glam Rock, Thrash and Grunge documentaries a few nights ago. When you play “The Trooper” as your intro riff to the series, how am I not going to like the documentaries. That alone classifies it as a winner to me. The documentaries are great viewing and I recommend them to all fans of the rock and metal genres and also to any other fan who is interested in a good narrative.

YouTube Link

I think the Glam Rock/Metal movement doesn’t get the respect it deserves. If it wasn’t for “Sonic Temple” from The Cult and “Dr Feelgood” from Motley Crue there would be no such thing as the “Black” sound and the millions of metal bands that the Metallica album spawned. Yet this is not mentioned, even though Lars and James have gone on the record to state that the sound of “Dr Feelgood” is what they wanted for the “Black” album and that is why they went with Bob Rock.

However, in the Thrash documentary, Sam Dunn tells Lars he felt betrayed when the Black album was released and Lars responds by saying that it would have been a betrayal if Metallica did Justice Part 2. Brilliant interviewing. Since Sam Dunn is a fan, it was a fan question that a lot of Metallica fans from the first four albums wanted to ask. And Lars actually gave a great response back.

But back to the Glam Metal episode first.

I couldn’t stop laughing at Sam Dunn’s assessment of “Glam Metal”. To him he felt “they were boy bands put together by record label execs”.

There is a good history on the L.A Hard Rock scene and how it goes back to the original pioneers “Van Halen”. It set the style that bands needed to have a real showman for a lead vocalist, a real hot-shot guitarist and a rhythm section tighter than a G-string.

Franki Banali the drummer from Quiet Riot cracked me up with his assessment of Edward Van Halen “the name sounds like a painter”.

It’s good to see Spencer Proffer get recognition for his idea of trying to find a band to record “Cum On Feel The Noize” from Slade. It was a game changer for Quiet Riot even though they resisted it.

Then you have the big heavy metal day on the 1983 U.S festival. It was a game changer for the LA scene and for metal in general.

Randy Rhoads was always a big influence on the LA Glam strip with his guitar playing in Quiet Riot before he joined Ozzy.

MTV also had a perfect vehicle in Glam Metal as all the bands where all about the image and the performance. And MTV was the catalyst for getting bands that would normally sell a hundred thousand albums into the multi-million ranges. The seventies bands that became part of the movement re-invigorated their career and also replenished their fan bases.

John Kalonder was fucking hilarious. When he spoke, I couldn’t stop laughing. He sounded like that baddy voice over dub in the movie “Kung Pow”.

And it was a time of excess. If Tawny Kitaen is to be believed, then the 1987 Whitesnake album cost over $2 million dollars to record and produce.

One thing that is very rarely mentioned in the press is all the gear enhancements that took place during the Eighties era. Rock guitar players were customizing amps and guitars and they were always seeking new sounds.

As a musician it would be great to see how producers and technology shaped each genre. We all love a narrative and we all like to see unsung heroes get their time in the sun. The rise of Mesa Boogie and their Rectifier amps. Tom Werman, Bob Rock, Keith Olsen, Andy Johns, Bruce Fairbairn, Mike Clink and so on, also deserved to be recognised. The polished sounds from the Eighties records played a huge rule in the evolution in the metal and rock genres. The whole Grunge movement used producers that cut their teeth engineering on metal and glam rock albums from the 80’s.

Look at some of the stuff “The Edge” did with Digital Delays and Phasers. Eddie Van Halen is a classic that comes to mind with his innovative “Brown” sound. Warren DeMartini from Ratt had a hot rodded amp that everyone wanted to use.

As a fan of the genre, there needs to be another documentary that brings to light some of the unsung heroes of metals evolution, those guys that altered and enhanced the sounds.

Because in the first episode that covered the origins of metal Dunn touched on the sound aspects and about how a speaker was cut with a razor blade to get a distorted sound and how the invention of the first Marshall amp paved the way for a new style of sound.

Dunn’s reporting of the “Guns N Roses Effect” on glam rock spot on. That is the argument I have had with many people. I always said that Glam Rock died because it got over saturated with inferior bands, along with Gunners showing up the movement with their nod to Seventies classic rock. So when Grunge came along, it offered an alternative to the clichéd glam rock styles and lyrics.

To me the documentaries are also trying to change the culture of the metal fan, you know, get all the elitist judges to be more relaxed and appreciate the different aspects rather than seeing themselves as part of a niche. Get them to appreciate and open their mind and feel united as one big diverse family, to inspire evolution, a Metal Evolution

“Bang you Head…”

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Music, Unsung Heroes

Seriously When Did The Machine Head vs Children of Bodom War Start?

I just finished reading the latest blog post from Robb Flynn. Seriously I don’t know what the hell is wrong with a lot of people. I showed everyone in my circle of friends the previous blog post about “Children of Bodom” and everyone laughed their fucken arses off. The same deal happened with the Avenged Sevenfold post from last year.

I cannot understand how people don’t see the funny things in life. Seriously any person that has lived and experienced life, had children, seen births and deaths will appreciate that there are more important things in life.

But that is how life is today. The rock and metal communities are so fragmented it’s not even funny. People that I associate with cannot understand how I can go and watch a Bon Jovi concert and then go and watch a Coheed and Cambria concert and then go watch a Dream Theater concert and then go watch a Trivium concert and so on. But that’s how it was when I was growing up. We liked music. While labels and media outlets liked to give it tags like glam rock, hard rock, heavy metal, thrash metal, power metal, melodic metal, AOR, blah blah rock and something something metal. In the end the fans saw it all as rock music. And it worked.

There was no elitism in metal. There was no “I don’t like that band because they are not heavy enough”. Music was music and going to the show was exactly that, going to the show. It was an event. It was an experience. Somewhere along the line it all changed.

For the record I like Machine Head and I like Children Of Bodom. Machine Head is higher up on the list. I own all of the Machine Head albums and I only own a few Children Of Bodom releases. As far as I am concerned there styles are so far apart that each band satisfies a certain section of my musical brain.

To be honest, if you’re trying to be everybody’s friend, chances are you’re not making a difference. Everyone’s afraid to lose friends. Everyone’s afraid to stand out. Everyone’s afraid of criticism. That is why the world has been taken over by the nerds. The nerds are the outcasts of the day, the bullied ones. But once upon a time it wasn’t like that.

Dare to be unpopular. That is when true popularity begins.

Robb Flynn speaks a truth that he knows and people freak out. Seriously how funny are they both. Laiho refers to the Children of Bodom as “cob” and Flynn calls the rabid Machine Head fans “Headcases”.  All I could do was laugh. I love the world. It’s comedy gold.

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A to Z of Making It, Music, My Stories, Unsung Heroes

The Music Careers of the “Young Guns” from Guitar World September 1991

So I am flicking through an old issue of Guitar World that goes back to September 1991 and there is a D’Addario ad with the title “Young Guns II”. Pictured on the ad are the following guitar players;

Gary Hoey
John Axtel and Atom Ellis from Psychefunkapus
Tommy Bolan from Freight Train Jane
Gerard Zappa and Adam Holland from Valentine
Black Eyed Susan guitarists
Tristan
Matt Prudoehl

So what happened to these “Young Guns.”

Gary Hoey auditioned for Ozzy Osbourne in 1988, during the search for Jake E.Lee’s replacement. We all know that Zakk Wylde got that gig. He also auditioned for Def Leppard, which ended up going to Vivian Campbell. Then he teamed up with a few LA vets in “Heavy Bones” who released one album in 1992 and when it did nothing, they broke up shortly.

Good musicians never quit. He went solo and had a hit with “Hocus Pocus” a cover of the Focus hit. This led to some chart success, some soundtrack work and a monthly column in Guitar World called “Hocus Pocus” which I found informative and helpful to my guitar playing.

Although Extreme became famous for the funk rock in the early nineties, Hoey broke it down to a teachable lesson called “Get The Funk Out” from Guitar World June 1994 issue. But the best lesson for me was “Arpeggio Acrobats” that appeared in the November 1994 which involved playing string skipping arpeggios. Since then he has more or less released an album each year.

A true warrior of the music industry and a diversified artist. He doesn’t have the world-wide recognition but he has what a lot of musicians that had world recognition wish they had. A career in the music industry.

John Axtel (guitarist) and Atom Ellis (bass) from Psychefunkapus got together in 1986 and by 1992 it was all over. Two albums came out on Atlantic. 1990’s self titled debut and “Skin” in 1991. Then it was all over.

John Axtel has been around the scene with various projects and the same for Atom Ellis.  They also have shown their diversity and that is why they have been around in various bands and different genre’s.

Tommy Bolan was part of “Warlock” and then joined the solo band of “Black N Blue” vocalist Jamie St. James, which in the end became “Freight Train Jane”. “Mitch Perry” was the first choice however he was unavailable. Then Tommy Bolan auditioned and St.James had his “guitar guy”.

The band got together around 1991 as the ad for the “D’Addario” strings shows. The album “Hallucination” didn’t come out until 1994 and it did nothing.

Everyone is quick to blame “Grunge” however the decline of glam rock and hard rock bands has a lot to do with the songs and their messages just didn’t connect with the new generation of kids. For example, “You” from the album is great song musically but lame vocally. And when you compare it to another song called “You” from Candlebox, you would understand why connected and one didn’t. Tommy Bolan for all of his talent has been hit and miss. His most recent execursion was an instructional video/book out called “Metal Primer”.

This is one person that should have achieved more however for some reason didn’t.

Valentine started with Adam Holland (guitarist), Craig Pullman (keyboardist) and Gerard Zappa (bassist) in 1986. Once all the other band members joined they moved to LA and did some demos. Columbia Records came knocking only to see a record label re-shuffle put the band in a tough position which then turned out okay as their original A&R rep took the band with him to Giant Records who then released Valentine’s debut CD in 1990.

They they became Open Skyz, a new label deal with RCA eventuated and another self-titled album came out in 1993. Another label re-organisation meant no label and compounded with fatigue after almost a decade of music industry ups and downs, they called it a day.

However they have all remained in the music business and to this day continue to have a career in the music business. A new album called “Soul Salvation” came out in 2008 after a positive response to their Firefest appearance. Adam Holland is also the guitarist in the Steve Augeri Band (former Journey lead vocalist).

Blackeyed Susan had Dizzy Dean Davidson on vocals/guitar, Rick Criniti on guitar and Tony Santoro (RIP) also on guitar. Critini and Santoro both did time together in the band “Rage” while Dizzy Dean Davidson was fresh from his “Britny Fox” stint. Criniti also worked as a live keyboardist for Cinderella.   This band was talented and they had pedigree, however it wasn’t to be. The band split after their label Mercury pulled the plug and stopped the touring support dollars from filtering down in late 1991. However all three have had a career in the music business that lasted decades, even Santoro until his untimely death at 40 due to a heart attack.

Tristan and Matt Prudoehl I haven’t even heard off. Not back then and not now. Probably a reason why they failed to have a music career.

 

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Then and Now – Are We Living In A New Era Of The Eighties

THEN

Dee Snider and Twisted Sister told us to not take any crap from authority and institutions in “We’re Not Gonna Take It”. They also told us to stand up for ourselves if we want to rock in “I Wanna Rock”. Ronnie James Dio also told all of the “Rock’N’Roll Children” to “Stand Up and Shout”

NOW

Five Finger Death Punch are telling everyone that life never favoured weakness and that only the strong will survive. So welcome to “The Pride” if you got the scars to prove it.

Shinedown said that we don’t have to take the bullying for just being who we are and we can change it, by taking a stand together. Volbeat told us to feel the power of a warrior in “A Warrior’s Call” and to fight, fight, fight.

We also learned that the world’s a gun and that we have been aiming all of our lives, as warriors of youth, we are taking over, with a shot the new world order. WE ARE BULLETPROOF.

THEN

Quiet Riot reminded everyone to “Cum And Feel The Noise” again, while AC/DC saluted all of those who wanted to rock’n’roll and Judas Priest became the “Defenders Of The Faith”, ramming heavy metal down people’s throats. Europe told us to “Rock The Night” while the Scorpions rocked us like a hurricane and Night Ranger told the world that people can still rock in America.

NOW

Papa Roach are “Still Swingin” while Motley Crue is “Goin Out Swingin”. Like P.O.D we all feel “Alive” with “The Sound Of Madness” on board the “Rock N Roll Train” with those “Saints Of Los Angeles” on our way to “Hell Or Hallelujah”.

THEN

Dave Mustaine said “What do you mean I don’t support your system, why do you think I’m broke” while James Hetfield told us that the “halls of justice are painted green”.

NOW

The new “Youth Of The Nation” are “Indestructible” as the “Uprising” against “Re-Education” begins. The “Weak And The Powerless” “Minority” are “Here To Stay” as we have a “Second Chance” “Lifeline” to go from being “Kings Of Errors” to “Heroes”.  So “Boom” to the “World So Cold” as a new “Schism” is made between corrupt democratic governments and its people. Guess the pieces fit after all.

THEN

Rush put the “Limelight” on “The Spirit Of Radio” and Van Halen told us to “Jump” which David Lee Roth actually did not that long after.

NOW

Now, Sixx AM is driving down Sunset Boulevard, with Sex Pistols on the radio and he must be high because Jesus just walked by.

THEN

Bon Jovi summed it up and hit pay dirt by telling us that we are all “Livin’ On A Prayer” and that if we believed in each other we would make it. Sort of like how Journey told us to “Don’t Stop Believin” and how Bruce Springsteen said that tramps like us are “Born To Run”.

NOW

We have no “City Limits”. We have no “Barricades”. “We Are The Highway” and we ride it all day long like “Renegades” ready to “Seize The Day” from the “Bad Company”. In the end, this is “Who We Are”.

THEN

Motley Crue and Stryper proved unlikely allies. Motley Crue shouted at the devil, while Stryper said to hell with the devil. Is it safe to say that Motley Crue had released a Christian Rock record.

NOW

We are more segregated than ever. How can we reach for the sky with “Broken Wings”? How can we see the sun when we are dealing with the “Darkness Within”? Guess we are all just “Moths” to the flame, never really learning from our past mistakes and constantly getting burned.

THEN

Billy Joel told the world that “We Didn’t Start The Fire” and that it was always burning since the world started turning. Judas Priest forewarned us about our own governments spying on us with the “Electric Eye” and Metallica told us that justice was gone, sold to the highest bidder. Queensryche was calling for a revolution and Megadeth was “Setting The World On Fire”. Then the “Winds Of Change” came and “The Final Countdown” began.

NOW

Look no further than the “New Awakening” from Killswitch Engage.

Run the race that will lead to nowhere fast
Trapped in the haze of this mindless false reality
Wandering a path laid out by fools
That they call “progression” where chaos rules

There is more to life than this
We are more than just this flesh
We are alive and our time has come
For a new awakening

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