Category Archives: Unsung Heroes

Alternate Reality, Music, My Stories, Piracy, Unsung Heroes

June, 1993

It’s June 1993 and I am flicking through the new issue of Hot Metal Magazine, which at the time was Australia’s premier metal and rock magazine. For $3.50 it was an excellent alternative to the overpriced American and British magazines.

On the cover there was the John Bush fronted Anthrax. Three members are wearing white t-shirts with blue Jeans, and two members are wearing black t-shirts with blue jeans. It was a sign of the changing times as publicists and record labels pushed their artists to have a more grungy look.

“The Sound Of White Noise” got 5 skulls in the magazine review, which equates to ‘KILLER’. A few months after it’s release the album was certified GOLD. This is probably the album that Scott Ian was referring too when he made his comments that in the past they would sell a shitload of albums.

It was a hungry album. John Bush’s transition from a struggling band to a major label act was the catalyst. It was an album chock full of metal “hits”. “Only” comes to mind straight away. Even James Hetfield called it the perfect song. “Black Lodge” didn’t sit out-of-place with the current crop of chart toppers in Soundgarden and Alice In Chains. Credit producer Dave Jerden who produced both “Dirt” from Alice In Chains and “The Sound Of White Noise”. It was the last good Anthrax album and it is not even up on Spotify. Actually none of the John Bush-era of Anthrax is on Spotify which is a shame.

And the critics that said “Worship Music” is a great album cannot understand why it didn’t resonate with the audience. Look at the top ten songs on Spotify for Anthrax. Not one song from “Worhsip Music” is on the list. Same goes for YouTube.

Then you have the bloodbath from the Eighties scene.

Jani Lane (RIP) and Warrant had split and both acts had their contracts reduced to demo deals. So even though you had three albums that had moved 500,000 plus units each, they still ended up on the scrap-heap. Kik Tracee also split with vocalist Stephen Shareaux (bet he wished he tried harder for that Motley Crue vocalist spot) and both of them had been reduced to a demo deal. Looks like all the promo to sell the act just didn’t connect with the audience because in the end the songs where rubbish.

Meanwhile Rowan Robertson from “The Lock Up The Wolves” Dio era inked a deal with Atlantic Records for his new band that had Oni Logan from Lynch Mob on vocals. We all know that this didn’t end up going anywhere.

While, Roberston’s former employer, Dio (RIP) was working with WWIII guitarist Tracy G after his “Dehumanizer” venture with Black Sabbath went sour. These sessions would go on to create the “Strange Highways” album while Jake E.Lee was working with WWIII singer (and i use that term loosely) Mandy Lion.

Reports coming through at that time spoke about the new Bruce Dickinson solo album being an “updated, toughened up Santana vibe with a heavy leaning towards Peter Gabriel type atmospherics and experimentation.”  That album would become “Balls To Picasso” and apart from the song “Tears Of The Dragon” which sounds like an Iron Maiden song the rest of the album was a listen best avoided.

On the drug front we had David Lee Roth getting busted in New York after purchasing a $10 bag of weed. Seriously, for someone like his stature surely he could have done it more discreetly or gotten that $10 bag delivered to the studio. However, Roth is Roth and he decided that he should go out into the town and look for a dealer. On the other drug front, there was news that started coming out about Tim Kelly (RIP) from Slaughter who was alleged to have been involved in a major drug smuggling ring that was busted after a five-year investigation by the F.B.I.

Then we had the Motley Crue vs Vince Neil shenanigans.

The Vince Neil “Exposed” album got a good review in the magazine. I suppose it was inevitable that the solo album from Vince Neil would sound a lot like Motley Crue, even though NIkki Sixx insisted that Vince Neil had nothing to do with the creation of the songs in Motley Crue or the Motley sound. I think Nikki Sixx missed the memo that the actual voice plays a big part in the sound. Credit music business vet Phil Soussan for delivering a stellar performance in the songwriting department that helped kick-start Vince’s solo career.

Then on the other side you had “The Scream” with new singer Billy Scott battling to get their album done in time so that they can tour with Motley Crue as part of the singer transfer deal. For the uninitiated John Corabi from “The Scream” replaced Vince Neil in Motley Crue. However, the Crue’s album was REJECTED by Elektra Records. It wouldn’t be until the following year that the self-titled Motley Crue album saw the light of day. And within 6 months it disappeared from the public conversation and the tour got reduced from arena’s to theaters to getting cancelled.

Finally Pride and Glory was still on hold while Zakk Wylde worked with Ozzy Osbourne on the follow-up to “No More Tears”. Producers John Purdell and Duane Baron took over from Michael Wagener (who produced the first few songs and was then retained to mix the album until Micheal Beinhorn got involved). James Lomenzo was being used as a bass replacement for the recording sessions. The album that would become Ozzmosis would take another two more years before it saw the light of day and the style of the songs would be re-imagined into the modern sound of the day.

In the end the majority of artists mentioned above are still part of the music business in some way. And for the ones that aren’t, only death could separate them from the music world.

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A to Z of Making It, Influenced, Music, My Stories, Unsung Heroes

Are You in Music To Create Art Or For The Money

Blame MTV.

In the Eighties MTV made everyone believe that the music business was all about platinum albums. It made everyone believe that they had an entitlement to be paid if they just created music. It made everyone believe that success was measured on where you sat on the charts and how many records got sold. What got lost in all of this was the real people of the music business. While MTV celebrated the bands and artists that got the platinum and gold awards, it sent out a message to all aspiring artists that if you just write a song and get signed the same thing would happen.

From day dot, musicians always earned their keep by creating first and than performing. A lot of the times they performed for free. Times have always been hard for creative musicians. Just because some artists have Diamond Certifications on their walls does not mean that the rest of the musicians do. And the truth is money has ruined art. It doesn’t matter how good or bad something is, it’s all about how much money it makes. And songs written in that fashion will not last.

Which is a shame as a lot of up and coming artists are all about conformity. They want to be a member of the group. They don’t want to let their freak flag fly. Everyone wants to be liked. All this does is make everybody just like everybody else. The reason why artists became superstars is that they had a uniqueness about them. They had rough edges that connected with people.

And for all of those people who see live music as the saviour obviously haven’t toured. Touring is a tough gig because so many people who shouldn’t take a piece of the pie do. The label gets a cut (why), management gets a cut (why), the booking agent gets a cut (on top of the booking fees they charge the fan), the crew gets a cut (which is expected), the lawyers get a cut (why), the tour budget gets a cut (so that the band rolls from one city to another) and the band gets a cut (to keep up their repayments and for life expenses). But people know all this and they still get involved with music.

Why?

Because they want to create art.

So if you are an artist and you care about money then you don’t belong in the music world. Fakes, artists with no backbone or artists with an entitlement complex, please do not apply. Music is not a safety net or a pension scheme.

If you care about art, then welcome and start creating.

Take a leaf out of the Coheed and Cambria playbook.

They buck social trends with their concept albums, their comic book stories and their creative ways of releasing their albums. Even in a world that is stopping to buy albums, Coheed and Cambria have found unique ways to feed content to their fan base and this results in a ton of cash to them in the process. But it all comes down to the art and now that they are on their own, they are exploring more possibilities. They signed with Columbia Records as a successful indie artist and then when it came time to part ways from the majors, they ventured off on their own and became independent. What they do works for them and their fan base. It doesn’t mean that it will work for everyone.

Artists are more known today for a song or a body of songs instead of a body of albums.

There is a fan base out there that will like the song “Lift Me Up” from Five Finger Death Punch and not know from what album it came from.

There will be fans at a live gig that have never paid for recorded music.

That’s life right now.

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How Can You Jam Together With Different Goals and Different Viewpoints?

The nucleus of my first band was together was for about three years. After that, it was more unstable. My second band lasted two years, my third band made four years and my fourth band made two years. So when they all fizzled out in arguments, I was always answering questions to my doubters as to why the latest band I was in never made it.

My answer was always the same, “Each musician had a different goal and a different definition of success and because of those differing viewpoints we didn’t have a lot of time together and we never really gelled as a band”.

So I was surprised and heartened to hear Mike Inez say something similar. He made a few good points about the Seattle scene and the LA scene towards the end of the Eighties and the dawn of the Nineties. There are lessons to be learnt here.

“Soundgarden was a band for 10 years before they got signed to a major label. So they had a lot of time to get together and gel as a band. Even all the bands like Nirvana and Alice in Chains in their early days and Pearl Jam, Mother Love Bone – they had a lot of time to jam together before they released their music to the world. So I think that was very important. Where here in Los Angeles, they were just trying to mix and match bands by ‘Oh, we need a bass player with long, blonde hair,’ or ‘We need a singer with curly hair.’ They were just trying to do that. So the music started lacking, I think.”

I always say it. What people might see as an overnight success is a long time in the making.

I am currently reading the Stephen Pearcy book and like many other rock star books, there is a process involved of building your brand and developing your sound. That process involves a few key figures. In the case of RATT, the version that started off as Mickey Ratt is not the one that recorded the classic “Out Of The Cellar” album. As they continued to gel as a band, as they spent their time jamming together, the musicians that didn’t have the goods or the drive would fall by the wayside.

And throughout it all, there is always the main driver. In RATT’s case it was Stephen Pearcy. In Kiss’s case it was Paul Stanley. Hell, the most famous song that Gene Simmons is known for is “God Of Thunder” and it is penned by Stanley. In Motley Crue’s case it was Nikki Sixx. For Soundgarden it was Chris Cornell and Kim Thayill. For Alice In Chains it was Jerry Cantrell.

In Whitesnake it was Dave Coverdale. He kept the flame burning until John Sykes came on the scene to assist in the creation of the classic 87 album. In Deep Purple it was Richie Blackmore. Don’t believe me, then tell me all the albums without Richie Blackmore?

And for me, I didn’t have the drive to deal with anymore egos and bullshit. One of the bands I was in was exactly the same as what Ozzy said recently. When I said to the drummer lets jam and see where it takes us, he was like, “WHY. That is time wasting.” He wanted a song to be written out with melodies before he sat down to drum to it.

And that is why I am sitting behind a keyboard and writing this.

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Guitar Heroes

“There are guitar heroes and there are band guys. Guitar heroes are the top dogs – whatever they say goes. Band guys are team players, committed to the chemistry of the whole. Steve Howe is a band guy from way back.”

October 1989 Guitar World…

Players like Zakk Wylde, Slash, John Petrucci and Marc Tremonti could easily be classed as band guys. James Hetfield is all about Metallica and of course there are many more that have come and gone.

In that same issue George Lynch spoke about his relationship with Don Dokken and how his new band Lynch Mob is a band that will not have a revolving door of musicians just because the band leader might have woken up on the wrong side of the bed. We all know how that turned out.

So it got me thinking about guitar players who are plying their trade day in and day out without getting the recognition they really deserve. It’s tough to be an artist regardless of era. Today, the main focus is on money. However music slays money all the time if done right and when it is done right it usually generates a pile of it anyway.

And I started focusing on two guitar bands that are doing the rounds at the moment. The only criteria I used is that the guitar partnership was formed/created at the start of the 2000’s with their respective bands.

Tom Englund/Henrik Danhage

Evergrey is about to make twenty years in the business and they are stronger than ever in popularity. Thank Tom Englund for keeping the flame burning. They are a band that doesn’t go out to write hit singles however some of the fan base believe they did just that with the “Monday Morning Apocalypse” album in 2006. For me, Evergrey is Evergrey. Dark, honest, melodic and hopeful.

The Englund/Danhage partnership started in 2000, ceased in 2010 and rekindled again in 2013. Clearly the magic is still there. For the uninitiated check out the albums “Hymns For The Broken”, “The Inner Circle” and “Torn”.  “The Inner Circle” album gave me a whole new inspiration to create music again.

They are the antidote, the complete opposite of our phony culture.

Zoltan Bathory/Jason Hook

Five Finger Death Punch are record label darlings at this point in time. With the first three albums all going Gold and the current Volumes 1 and 2 both pushing close to that mark what isn’t there to like from a record label point of view.

Underpinning the mighty PUNCH is the rhythm playing of Zoltan Bathory. Rooted in European metal and its modes, with a dash of hard rock and melodic death metal, Bathory consistently delivers head banging, foot stomping riffola. And no one could have predicted the success that would come.

The Bathory/Hook partnership started in 2009. For the uninitiated check out “War Is The Answer”, “American Capitalist” and “The Wrong Side Of Heaven Volume 1”.

And yes, Five Finger Death Punch are consistent sellers proving once again, people will invest their time and money if they believe in the MESSAGE!

Adam Dutkiewicz/Joel Stroetzel

This partnership started before 2000, however Dutkiewicz was the drummer back then. But in 2001, Dutkiewicz took up the guitar again and a whole new era kicked off.

For the uninitiated check out “The End of Heartache”, “As Daylight Dies” and “Disarm the Descent”. “As Daylight Dies” was an important album for me, as it combined melodic vocals, with brutal riffs and technical playing. Even though the band is not classed as a progressive band, they are progressive. It is a shame that in 2014, progressive music is seen as how fast and technical you can get, where in the past progressive music didn’t mean that. And that is the definition that Killswitch Engage inherits.

Robb Flynn/Phil Demmel

They are like an old act that took four albums to find their voice and hit a groove. And what a groove they found in “The Blackening”. Enough said.  Also “Unto The Locust” is no slouch either and from what I have heard so far, “Bloodstone and Diamonds” is shaping up to be a monster.

Their Machine Head partnership began in 2003 although they knew each other from their time spent in Vio-Lence, it wasn’t until they got together to write the follow-up to the backs to the wall comeback album, “Through The Ashes Of Empires” that they set a new standard in metal and thrash circles. A three-year touring cycle followed. A deserved victory lap for a brilliant album.

And the thing about Robb Flynn that I like is that he fights back. If he is wrong, he apologizes however if he is not wrong he defends himself. Just because someone is criticizing him it does not mean they’re right. And Robb Flynn doesn’t give in so easily.

Claude Sanchez/Travis Stever

Coheed and Cambria have played a vital role in my developing skills as a songwriter. The “In Keeping Secrets of Silent Earth” and it’s follow up, “Good Apollo, I’m Burning Star IV” showed what can be achieved when you mash-up so many different styles into a story line. “Welcome Home” is a perfect example. It has punk elements, pop elements and classic rock elements. “In Keeping Secrets of Silent Earth” they showcase prog rock, atmospheric rock and classic rock with a twang of modern rock.

In other words, Coheed and Cambria are unlike anything else. They are so far from the me-too artist that is always trumped up by the media reporting outlets. An artist tests limits and Claude Sanchez definitely falls into this space.

Synester Gates/Zacky Vengeance

There is nothing about Avenged Sevenfold that hasn’t been planned and analysed to the smallest detail. Before they even started they decided on stage names, which is a throwback to the classic rock artists and the Eighties metal heroes. With their BLACK album “Hail To The King” they finally have songs that just rock on the stage.

I witnessed the energy the new songs output compared to the older more complex material. In relation to guitar playing, check out “Afterlife” and “Second Heartbeat”.

Even the mighty Zakk Wylde said that Gates is “the torchbearer for the young kids now to play solos, learn the scales, and develop a feel.”And with Synester’s influences ranging from Zakk Wylde, Dimebag Darrell, Slash, John Petrucci, Allan Holdsworth and Frank Gambale, a torchbearer he is.

Luke Hoskin/ Tim Millar

These guys are a perfect example of succeeding through hard work and hewing to their own vision and refusing to adjust to others’ input. While other artists might have had more of the limelight, all this did was allow the Protest The Hero guys to refine their song writing in relative obscurity.

For definitive albums, you can’t go past their new one “Volition”. Funded by the fans and written for the fans.

Matt Heafy/ Corey Beaulieu

Many of us are hooked by something. Trivium is one such band that hooked me. I put it down to their cover version of “Master Of Puppets”. Hell, they sounded better than Metallica.

And the thing that really connects with me is that they are always exploring themselves as artists. They don’t know if they are on the right path, but they are always trying to get there and that is important.

“Shogun” will be seen as their masterpiece album however songs like “In Waves” and “Strife” have proven to take a life on their own. I am really looking forward to their gig with In Flames in November.

Jake Pitts/Jinxx

With so many hard rock or modern rock bands out there, who does a person decide what band to gravitate to as our time is precious.

Having two guitar players that bring back memories of the early eighties is a good start. And that is where Black Veil Brides come in. Now the vocals are hit and miss but there is no denying the quality of the guitar playing and the song writing.

Dee Snider even called them “rockstars”.

Matthew Tuck/Michael “Padge” Paget

A similar set up like Trivium and their career trajectory is almost identical.

Like “Shogun” for Trivium, “Scream/Aim/Fire” is a definitive thrash metal album for Bullet For My Valentine.

Then there are songs from “Fever” and “Temper Temper” that have taken a life of their own. In this case “The Last Fight” and “Breaking Point”.

With so much new music, I usually stop paying attention and go back to my favourites. The above artists have proven themselves since the start of the 2000’s to become my favourites. For other up and comers, yell at me to notice you and I will ignore you. Yell a little bit more, and I will just retreat and burrow down deeper into my favourites.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Thinking Out Loud About Music

MUSIC OVER MONEY

Everybody wants to get paid. But if money is your primary desire, you’re not an artist.

First and foremost an artists want to create and have their creations experienced by as large an audience as possible. There is a local Australian artist called Ricki-Lee Coulter who is in the pop market game. She has spent the last two years making her fourth album. This process has involved her funding a three-month stint in New York to work with American songwriters and producers, paying rent there as well as back in Australia. Then there was a self-funded trip to LA to work with more American writers, aware of the need for an ‘international’ sound to compete on radio. Then she flew an LA-based writer called Brian Lee to Australia for a ten-day workshop to co-write three songs. She paid for his flights and accommodation. And this is how she sums it up;

“Over the last ten years if I added it all up I could have totally bought a really nice house with what I’ve spent on my career. But sitting in a big house with empty dreams? I’d always be wanting more. I always pay for my songwriting trips overseas. I don’t want to be reliant on anybody or answer to anyone. I want to have the freedom to do things the way I want, not the way someone else does because they’re paying for it. I don’t want to take away from the support I get from my record label, but if I want something I want it. Sometimes it’s me that has to suck it up and pay for it and that’s fine, because I don’t want to have any regrets. Record labels aren’t an endless source of money. I’m lucky with the opportunities I’ve been given and I’m not left wanting. But if I wanted to be a billionaire I wouldn’t be doing music in Australia. There’s plenty of other jobs where you can work as hard as you do in music and make a whole lot more money. But I don’t do it for dollars and cents, it’s who I am. I’d feel empty if I didn’t do it.”

If you are not investing in yourself how do you expect others to do so.

CREATE

An artist creates constantly. That’s their job. You’ve got to keep doing it because you love it. You need to be trying to create something that connects all by itself and you have the fans spreading its greatness, not some marketing campaign.

TRUTH

How many Googles are there? How many Apples are there? How many Facebooks are there or Amazons?

The answer is ONE Major player. So why do you think that musical fans have time for thousands of bands.

POINT OF VIEW

Robb Flynn puts it out there with his journals and it is a great way to keep in touch with the fan base. It is him also creating art. His recounting of the “Through The Ashes Of Empires” album making off was brilliant.

LIKES vs MUSIC

Keep the likes for social media. They have nothing to do with music. Music has an edge and as an artist if you rub off all of those rough edges that make you unique, then no one will care about you.

CHANGE

People will try to change you. There are a million ways to screw an artist financially and career wise. Don’t change.

ONE TO MANY

The tech game is all about how can I go from one to many. In other words how can I produce something so good that it sells itself.  It used to be the musical game however it hasn’t been that way in a long while. You will never make money from recordings if you don’t have hit songs. I don’t mean a Billboard Number 1 style of hit,I mean a Paranoid, Live Wire, Holy Diver, Lick It Up, Darkness Within style of hit. Apple as we know it today was built upon the iPod. That was their hit.

VINYL/CD’s

It’s a niche market selling these musical artifacts. Now, more than ever before, your success depends upon your music. The traditional recording sales revenue may have tanked, that does not mean new opportunities have not arisen.

STREAMING

Streaming is just too easy, and on streaming services everything is available. You need great music to rise above.

TOURING

Recordings keep your career alive. Spend too much time on the road or leave large gaps in your recorded output then you are moving in the direction or being irrelevant.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

THE CCC!! Capitalist Copyright Crap And How The New Breed Of Artist Will End Up Making More Than The Old Breed Of Artist

We live in a capitalist society. The wealthy dominate us and anyone who gets in the way gets their dues. Don’t believe me, then tell my why copyright laws are at their most protective.

Once upon a time in a galaxy far far away, the copyright length was set at 14 years with an option to renew it for another 14 years after which the work falls into the public domain. This was enough incentive for the people of that era to enjoy the profits from sales of their works and be encouraged to write more. What was made clear back then was that the ultimate beneficiary in all of this was the public. Then copyright was expanded to 42 years, then 56 years, then life plus 50 years and now it is life plus 70 years. Throughout all of the copyright term extensions, each passing was heavily supported by the ones that held the power, like book publishers, film studios and record labels.

“I worked half of my life for free. I didn’t really think about that one way or the other, until the masters of the record industry kept complaining that I wasn’t making them any money…. As I learned when I hit 30 +, and realized I was penniless, and almost unable to get my music released, music had become an industrial art and it was the people who excelled at the industry who got to make the art. I had to sell most of my future rights to keep making records to keep going.”
Iggy Pop – John Peel Lecture 2014

So what went wrong with copyright.

MONEY is what went wrong.

When people in the recording/entertainment business got very rich for doing absolutely nothing, they decided that they needed to pay their local politician a visit, send them some money and get laws enacted that helped to protect their monopolistic business models.

Don’t you just love how the powerful lobby groups like the RIAA and their stooges talk about “piracy” and how “piracy corroded the livelihoods of musicians who put blood, sweat and tears in creating those works”.

Don’t you just love how they seem to forget how the labels employed creative accounting to ensure that almost no album ever recouped.

And isn’t it funny how the RIAA and their stooges don’t want to talk about the antiquated recording contracts that the labels still get artists to sign. Maybe back in the day it was okay for record companies to keep 80% of the revenues as it was a costly exercise to produce, distribute and promote their fledgling talent’s works. But in 2014, especially with all of the different ways that music is monetized, aren’t these old contracts really out of touch with the real world.

So while the old breed of artists like the top 1% who accounted for at least 80% of the recording business revenue bemoan the new recording industry, the new modern breed of artists understand that online music is essentially a promotional vehicle for live performances. I also predict that these modern breed of artists will end up making more money than their heroes.

I seriously believe bands like Avenged Sevenfold, Shinedown, Five Finger Death Punch, Volbeat, In This Moment, Halestorm and so on, will make more money in the long run than Metallica, Motley Crue, Kiss and so on.

Why?

The new breeds have leaner organisations than their counterparts and they are more knowledgeable than their counterparts.

What I mean by this is that the new breed of artists don’t have to deal with expensive recording budgets like the artists of old. They don’t have to deal with distribution and breakage costs like the artists of old. They have a better understanding of economics and accounting principles. The new breed is more diversified. Their business is not all about recording and touring. They are branching out into different industries and they are finding interesting and innovating ways to connect with their audiences.

So watch out for the new breeds.

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Australian Music Scene – The Rise Of The Indies

Australian Music is ALWAYS a rich vibrant scene. And it is a scene that is underpinned by Independent artists. These independent artists are the real battlers, the one’s that carry the load of the vibrant music scene. Financially it is a miserable livelihood however the emotional experience is rewarding. And there is no escaping that Australian Independent artists are some of the hardest working artists and also the lowest paid members of the Australian workforce. The sad thing is that the elite levels of Government have no idea about the Independent artists. Any Government funding goes to the large Industry bodies who don’t really disperse the monies to the artists doing the rounds on the streets.

In music we have APRA/AMCOS, ARIA, AMIN, AIR, AMA and so many other local and state bodies. So all of these industry groups and associations are part of the music industry. Their main source of income is derived from Independent artists and Government Grants. The same independent artists that are living on or below the poverty line. For these artists, the larger music industry bodies are faceless monoliths that put profit first. While they may serve the major players in the Australian music industry, they do nothing for the rest. It is another example of taking care of the one percenters and forgetting about the rest.

The solution is for the mainstream to support and nurture independent artists. These music industry bodies need to ensure that all of the diversity and innovation created by the independent sector is supported and nurtured. Because the independent sector is the oxygen of the mainstream industry bodies. Once you cut them off and the major bodies will suffocate.

That is why it is great to see that 80% of the nominations for the latest ARIA Hard Rock/Heavy Metal Album Of The Year category were released “independently”. For the uninformed independent or “indie” is basically an artist or a record label that has no connection to a major label or interference from a major label. In most cases it is the DIY style of artist. However with everything that deals with the music business, the definition is more complex than it should be. Most indie labels operate without major labels interference, however they all still use the distribution and promotion arms of the major labels.

For example, Sumerian Records is an independent label in the US. They have distribution deals with the Alternative Distribution Alliance (ADA), who is the independent music and film distribution arm of Warner Music Group who is a major label.

Going back to the bands nominated for the Hard Rock/Heavy Metal ARIA, A DZ Deathrays “Black Rat” album was released on the independent label “I OH YOU” who has an affiliation with Mushroom Records who is owned by Warner Music Group. The Amity Affliction’s “Let The Ocean Take Me” and Shihad’s “FVEY” where released on Roadrunner Records who is a subsidiary of Warner Music Group. Sleepmakeswaves “Love Of Cartography” album was released through Australian independent record label Bird’s Robe Records, which is distributed through MGM Distribution in Australia. In 2013, UK label Monotreme Records licensed their album for an international release across the UK, Europe and North America. This is a true independent band and label in my eyes. High Tension’s “Death Beat” is under license to independent label Cooking Vinyl Records, who uses RED Distribution for U.S distribution and it is also owned by Sony.

Look at some of the successful crowd funding campaigns independent artists have taken.

In Australia, heavy rock band, “I Am Voyager” went to their fans with a goal of about $10,000 and ended up getting $18,000 plus. In the U.S, Protest The Hero went to market with a goal of about $115,000 and ended up getting $300,000 plus. Haste The Day went to market with a goal of $65,000 and ended up getting $139,276. Emery went to market with a goal of $50,000 and ended up raising $110,815. Spocks Beard went to their fans for their 11th album with a goal to raise $25,000 and ended up raising $69,119. Trapt had a goal to raise $50,000 and ended up raising $56,634. Chimaira went the crowd funding route for a fan edition CD-DVD of their CROWN OF PHANTOMS album with a goal of $30,000 and they ended up raising $60,758.

Independently minded musicians and label owners are the ones that are pushing boundaries in music because they want control over what’s being released, when it’s released, and how it’s released. And they are not afraid to use the major labels when it suits them, but ultimately they’re calling the shots.

So I am sick and tired of hearing the RIAA and major label rhetoric about how artists put in their blood, sweat and tears into their music and because of piracy they don’t have a say about how it is released. The “Indies” are finding new and creative ways all the time. For a musician it is an exciting time to be a part of the music scene. Especially if you are an indie.

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Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

The Paul Stanley Article

The Article
Paul Stanley reckons that if KISS started today they wouldn’t stand a chance because the music industry as it exists today isn’t even an industry, it’s just shambles.

KISS didn’t really blow up until “ALIVE” came out. So in today’s standards or even the late eighties standards they wouldn’t stand a chance to reach their fourth or fifth album. The thing with Paul Stanley and Gene Simmons is that they base a lot of their decisions on what piracy and peer-to-peer downloading has done to the industry.

Now if you search the RIAA database for the band KISS, you will see that “Destroyer” is 2x Multi-Platinum and that happened in September 2011. Two other KISS albums have been certified 2x Multi-Platinum and they are “Smashes, Thrashes and Hits” and “Alive II”.

They don’t have an official album that has been certified more than 2x Multi-Platinum and piracy has been around since 1999. So even in the heyday of record label control, KISS were not large sellers of recorded music as they would like you to believe. Especially when you compare them to Pink Floyd, Eagles, Bon Jovi, Metallica and Motley Crue. It wasn’t until the KISS Reunion in the late nineties that KISS finally went from playing to 10,000 people to 40,000 people. Credit Doc McGhee with the vision to make that happen.

As for Stanley’s comments on file sharing, it just shows how out of touch he is.

“File sharing is just a fancy way of saying stealing. You can’t share what you don’t own. It’s like me saying, ‘transportation borrowing,’ and I steal your car.”

If a person illegally shares or downloads the song “Lick It Up” what that person has done is infringe on the copyright of the song. The song is still available on iTunes for downloading. The song is still available on Spotify for streaming. The song is still available on YouTube for listening. The song is still available on the “Lick It Up” album that is gathering dust in the record store waiting to be purchased. No one has stolen anything.

Paul Stanley also reckons like Yngwie Malmsteen, Kirk Hammet and Gene Simmons that younger bands don’t have a chance in hell of ever getting that pot of gold.

What about Five Finger Death Punch, Shinedown, In This Moment, Bullet For My Valentine, Skillet, Red, Trivium, Halestorm, Black Veil Brides and many more others that are releasing albums and going from success to success.

What about musicians/bands who have been doing the rounds since the eighties and nineties who have all seen an upswing in recognition and success like Slash with Myles Kennedy, Godsmack, Stryper, Volbeat, In Flames, Machine Head, 10 Years, Coheed and Cambria, Lamb Of God, Avenged Sevenfold and Killswitch Engage.

Now, Ed Sheeran has nothing to do with heavy metal or hard rock music however the work ethic and ideas that he exhibits should be noted. His current tour of Australia has one ticket price at $99. All of his fans will have the chance to sit in the front row.

This in a way takes out the elitist tickets. It makes it affordable for people with rich parents and not rich parents. This is in contrast to say Kiss who sell front row tickets for a premium of around $2000 for some shows. In Ed Sheeran’s case he keeps the front row tickets and gives them out on the day. He and his team try to find fans outside of the venue of fans in the nosebleed seats and give them front row tickets. And what an artist to fan connection he is establishing.

And for hard work, Ed Sheeran is up there. It took two years to sell two million copies of the first album through constant touring and intimate acoustic gigs and now it’s taken 14 weeks for his new album “X” to do the same.

This more or less proves the piracy argument decimating the music business is invalid. People still purchase albums along with streaming and downloading the songs. The great thing about musicians being worldwide right away is that if a song’s not successful in one country like Australia it usually is in another. Different countries have different tastes. You can always have a hit somewhere. But Paul Stanley doesn’t get that. Which is a shame.

I actually finished reading his book Face The Music last week and the impression I got from it was an out of touch and sheltered rock star. Guess his comments sum it up.

And the thing is Kiss’s best song in the last fifteen years has been “Hell Or Hallelujah”. So how about coming up with more songs like that instead of the other garbage that has done the rounds.

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A to Z of Making It, Music, My Stories, Piracy, Unsung Heroes

What Does Volbeat’s RIAA Certification Tell Us About The Recording Business?

Volbeat just got a Gold Certification for digital sales from the RIAA in relation to their song “A Warriors Call” from the album “Beyond Heaven, Above Hell” released in 2010. So what does this tell us about the state of the metal/rock world in 2014 when it comes to sales.

Recognition Comes Much Later

Recognition and success come much later in the current world. In Volbeat’s case their entry in the mainstream American market was about ten years after they formed. This is extraordinary when you consider that they were very popular in parts of Europe before that. Overall, Volbeat’s first gold certification in the US has been 20 years in the making. The hardest thing today is to make a new fan or to get people to check you out. So anywhere music can be played, your stuff should be there. Volbeat do just that. On Spotify “A Warriors Call” is at 9,630,292 streams. On their YouTube account, the same song has 6,506,260 views.

If you create something that is good you will not be complaining about your income. Write a hit (and when I say hit, I don’t mean number 1 on the charts. I mean, a song that connects with a lot of listeners), you’ll make money in ways you never thought of, and you can sell your rights to the corporations you complain about, license it to every company or TV show or movie. But that means you need to create constantly as you don’t know what could connect with an audience. But that’s much harder to do than complain.

“A Warriors Call” was never a chart hit, however it connected with listeners.

The Bell Curve Is Prominent

With each metal/rock band there is a hardcore fan base that will try the band out straight away. These early fans make up 13% of the total future fan base and they are the ones that believe in the band and its music. Then within time there is a large 34% group called the early majority. These are the fans that will not try something, until somebody else tries it first and recommends it. Then there is another 34% group called the late majority. These fans adopt the band only after they see a clear majority of metal heads fully assimilating the band as a part of their daily life.

Metallica is a perfect example of the Bell Curve in action. From 1981 to 1983 they had a fan base based on early adopters. From 1984 to 1988, the fan base grew to include the early adopters and the early majority. After the explosion of the self-titled Black album that fan base grew even more as the late adopters and any laggards came to the party.

Volbeat is another perfect example. From 2000 to 2006 it was the early adopters. Then between 2007 and 2010 it was the early majority. During this period they also supported Metallica on the North American leg of Metallica’s World Magnetic Tour. And then from 2010 to know, we have the late majority all jumping into bed with Volbeat.

The internet is another perfect example. In the mid-1990s it was first used only by people who had access to and were familiar with personal computers. By the 2000s, the early majority started using it and a lot more development started taking place around communications, banking and financial services, and mass media (music, movies, books, journalism, newspapers, and television). Over the last five years, the late majority, previously unfamiliar with computers and the internet, have adopted computer skills after realizing the technology’s impact on society at large.

Albums

The core audience plus the early hardcore fans want it, but the public at large want the hits. Most people are casual listeners who don’t always go deep into every act they like. However if they want to go deep into an artist’s catalogue they will go onto Spotify. You can amass an albums worth of songs on Spotify and never actually release an album. That’s the new game.

Labels want albums because that is the best way to monetise for them. It is easier to charge money when there is a bundle of songs involved. Artists want albums, because they grew up on them and they want to be like their heroes and make a statement. However the album means nothing to the listener who has a music collection all on an iPod. Fans always wanted access and the internet era has provided that. And then there is the hardcore element that wants a little bit more like the the alternate cuts, demos, unreleased tracks and so forth.

Also remember this. The multi-Platinum “Stay Hungry” was a tight, nine-song, 37-minute set. “Blizzard Of Ozz” was 39 minutes long. Slippery When Wet was 46 minutes long. “Ride The Lightning” was 47 minutes long. All of them were classic albums that broke the bands involved to a larger audience.

What are these numbers trying to say?

You don’t need 80 minutes worth of new music to be released on one slab at one time to connect with fans. People don’t have spare hours anymore. They have spare minutes.

Streaming Is Not The Enemy

Streaming revenues will go up and you will get well paid eventually. But you need to utilize your recordings and mobilise your fan base to start streaming. If you still focus on the album sales, you will be destined for the scrapheap. So don’t keep your music off streaming services. Seriously what is the point in preventing people from streaming your music so that you can sell an extra 10,000 albums.

What advantage does AC/DC have by not being on Spotify?

What did Jimmy Buffett achieve by standing up in all his glory and asking Daniel Ek for a raise?

Record Labels

Are still clueless. Volbeat finally got a major label behind them in Universal for their latest release. The majors have no idea what connects. That is why they look to the independents or their off-shoot labels. In this case, thank god that Rebel Monster Records, which is an offshoot of Mascot Records showed interest.

Artists still want the label to make them famous as the labels have the marketing power and the relationships in place. So don’t bitch that you’re not getting paid by streaming services when in fact the record label is absorbing these payments and then drip feeding you the change.

 

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A to Z of Making It, Music, My Stories, Unsung Heroes

Perfection In The Modern Piracy Age

The music business world is changing every day. It has happening right now as I type this. That is how fast change happens. In the sixties and seventies groups/artists released an album each year on average. Then in the Eighties all the way up to Napster in 1999, it was okay to release an album with a couple of good songs every two to three years. It was all about getting it out the door.

Then there was the handful of albums that ended up as great iconic albums. These ones took a lot of months to write and record. The labels had the cash and they had the distribution. So they would put their acts into studios for long periods of time knowing that they will be able to recoup.

But in today’s world perfection is the enemy of progress. We’re moving to a world where artists either win it all or win nothing. The in between is slowly dissolving. And no one has time to wait for something to be perfect. Hell if that was the case, Apple and Microsoft or Google would not have released anything. Why do you think our computers are always installing updates for our operating systems. Because those operating systems are not perfect.

There is a reason why some bands have a sold out sign on the door while others are playing to empty halls. It is the product. No amount of marketing will break you. If your product fails to connect or just plain sucks, it’s over. Back to the drawing board. Ozzy Osbourne started the “No More Tears” with a different band and different producers. In the quest for a perfect album, musicians came and went and the producers also got chopped and changed. In between, songs got written and tweaked and outsider writers got called in. However for Ozzy to get to that level of comfort, all the way from his Black Sabbath days he was involved in releasing albums on a yearly basis.

Warrior Soul and Galactic Cowboys are two bands that come to mind that failed commercially. They had big label deals with Geffen. Great label support. Good music. They had critical acclaim however no money to back it all up. The labels put money into breaking them however the audience just wasnt ready for them. Their products just failed to connect like the labels expected them to connect. By 1994, both bands had been dropped by Geffen. On 1992’s “Salutations From The Ghetto Nation” this is how Kory Clarke from Warrior Soul summed up the song Love Destruction. “We have a lot of critical acclaim throughout the world but no money to back it up.”

Then on the other hand, you had Geffen Records hedging their bets. A flyer of Geffen’s which did the round in a May 1992 issue of Hot Metal has the label promoting the following albums. “User Your Illusion 1 and 2” from Guns N Roses, “Nevermind” from Nirvana, “Want Some” from Roxy Blue and “La Sexorcisto: Devil Music Volume One” from White Zombie. Whatever connected was kept and whatever didn’t got discarded.

The end result is that once a song becomes a hit, it then becomes a megahit. Music lovers demand excellence and they have the ability to filter out the average. So any artists that are just good at what they do are actually the same as average and more closer to bad than great.

HBO knows this. That is why they have first pick at the best people and best stories. Netflix knows this. That is why they are signing up filmmakers and TV shows. John Kalodner knew this and that’s why he fought to get good bands to become great. He knew that a ten out ten album was 300% harder to make than an album rated a seven. What this means for newbies is that the world has no place for good, let alone average material.

In the world of entertainment technology the two best technological developments for consumers is the “Bit Torrent” protocol and “The Pirate Bay”. And the creators of the tech have done it so great, that both products are still alive and relevant when you compare it to other tech products that launched the same time as these two products. And “The Pirate Bay” caters for music, movies, eBooks, TV shows, software, comics and many other different products. So even though Netflix and Spotify go a long way in addressing a problem, until there is an encompassing entertainment product that is better than The Pirate Bay/Bit Torrent relationship and a product that allows consumers to have all the options that “The Pirate Bay” offers, piracy will always exist.

Ask yourself, this. If people are downloading your music is that a good thing or a bad thing? If people are listening to your music on Spotify free, is that a good thing or a bad thing? If people are listening to your music on YouTube, is that a good thing or a bad thing?

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