Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Music Today: Hundreds Of Different Streams That All Flow Into One

Techies are the new rock groups. A lot of people have been saying it for a long time and recently even Bono got into it.

Instead of people forming bands, they are forming start-ups. The musical star has been replaced by the tech star.

At least in tech there is a pretty clear distinction as to what is paid. The recording industry still make royalty payments creatively. Taylor Swift is on schedule to earn $6 million from Spotify this year however she reckons Spotify doesn’t pay enough and her label head reckons Spotify makes a mockery of the SuperFan because the music is free on the site. In addition, her label reckons that Spotify is full of shit when it comes to the $6 million dollar amount. Those poor confused souls.

When did a payment of $6 million dollars to the rights holders = free/zero income? I must have been asleep at the wheel when that went down. Just because the user streams the music for free, it doesn’t mean that Spotify is not paying the rights holder. Accounting is the bedrock of the techies, however in music it is a different story.

Seriously how much extra did Coldplay make by windowing their “Ghost Stories” release and keeping it from Spotify. All they did was drive people to YouTube that had a mixture of ad-supported streams (which meant income) and no ad-supported streams (which meant NO income). P2P traffic also did wonders.

What the recording industry needs is transparency however what they still deal with is deceit, because in music everybody’s a street hustler who demands to get paid at every stop along the way. It’s short term thinking and it does not help the artist at all because there is still a lot of bastardry going on. The Majors are all concerned about pushing Spotify to an IPO which might be something to do with the fact that they own a piece of Spotify. And how does that relate back to the artist.

It looks like labels screwing artists is still pretty relevant today. Nothing really changes in that regard, however what has changed is that the fans of music are inundated with new album releases.

Here’s the new Slipknot. Here’s Black Veil Brides. Here’s Audrey Horne. Here’s Machine Head. Here’s Disciple. Here’s Evergrey. Here’s Nickelback. Here’s Otherwise. Here’s Sanctuary and Sixx AM. Here’s Wovenwar. Here’s a band that I haven’t heard off that I should hear.

And that has been in the last few months.

Add to that some of my favourites in the last 12 months or more from Avenged Sevenfold, Black Label Society, Five Finger Death Punch, I Am Giant, Trivium, Stryper, The Kindred and Digital Summer and you get the idea of my time being eaten up trying to catch up. And I am not alone.

That is why we want a smaller amount of music more regularly but of high quality. We all want to pay attention longer to our favourite artists and our artists are only as good as their last album. If they don’t continue to deliver then expect their career to fade away.

I remember being bored with the same damn records to play because I couldn’t afford any others. Now with so much choice I don’t know if I should try to hear something new or stick to the same damn records of yesteryear. To say that today’s world is overloaded is an understatement.

Maybe there was some madness method to Thom Yorke’s BitTorrent bundle initiative. 40 million people use BitTorrent each day and overall it has over 170 million users. If 1 percent of that user base pays for it, it is a win. Moby’s BitTorrent bundle from 2013 was downloaded 8.9m times in comparison.

That is a win that Moby would have seen in other forms of income because that is the music industry today. Hundreds of different streams that all add to the larger pool.

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A to Z of Making It, Music, My Stories, Unsung Heroes

The Arc

All of our favourite acts have an arc, their popularity comes and goes, no matter how talented they might be. Sometimes it’s got nothing to do with the quality of their music, rather the scene just changes. The fans will let them come back once. Our devotion and the pull of nostalgia are the reasons. After that, they need to stand or fall based on the quality of their work.

Machine Head had a brilliant debut with “Burn My Eyes”, then stumbled a bit with “The More Things Change”, “The Burning Eyes” and “Supercharger” only to return bigger and better than ever with “Through The Ashes Of Empires”. After that they have stood tall based on their quality of their work. Just look at the releases that came after in “The Blackening”, “Unto The Locust” and “Bloodstone And Diamonds”. For me, being a fan since day dot, those stumbles that other people see are all part of a bands evolution.

A favourite band of mine from the Eighties was Ratt. I really liked the DeMartini/Crosby guitar team. So they came onto the scene running out of the blocks with “Out Of The Cellar”. They kept the momentum going with “Invasion Of Your Privacy”, “Dancing Undercover” and “Reach For The Sky”. They then started working with Desmond Child on the “Detonator” album and even though it moved units, it was seen as a stumble. Then the band imploded and they never really came back as a recording force. A 1999, self-titled album came out that did nothing and “Infestation” came out in 2010 which to be honest, based on the calibre of players involved, it was a dead set let down. It looks like “King” Crosby (RIP) was the X-Factor behind Ratt’s success.

Motley Crue had notched up a lot of wins and then in 1992 they dropped a bombshell and Vince was out. They dug in deep and delivered a stellar album in 1994, with John Corabi on vocals, however the market didn’t reciprocate. Blame the times, blame the change of vocalist, blame the lack of record label support. Then Vince was back in and “Generation Swine” followed that further alienated the majority of the fan base with its industrial leanings. Then Tommy was out and “New Tattoo” followed which led to a club tour and talks that the band was washed up.

No one saw the comeback that would come on the backs of “The Dirt”. The “Carnival of Souls” tour with the original band captured that new-found fame and a whole new generation of fans along with the old generation came out to see the Crue. This was followed up by the excellent “Saints Of Los Angeles” album in 2008 and their arc was complete. And now instead of standing or falling based on their new musical output, Motley Crue decided to not participate in making an albums worth of music. We got a single in 2012 and maybe another single will follow next year.

And in 2014, new music is a common theme of contention with artists. Musicians are digging down deep and delivering what they believe is their best work and without the usual old sales metrics not truly capturing the impact of the new music, they believe that the reaction to their new music is…nothing.

In some cases that might be the truth. And in this confusion and fragmented music industry they find it hard to keep soldiering on. But the truth is if they are good, they will have fans that will believe in them. It may not be the platinum armies that the MTV generation grew up with, but just because a musician doesn’t break through to the masses that does not mean they should change direction. A lot of the times it takes a while for the marketplace to catch up with what a musician is doing.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

Digital Summer Compendium

Digital Summer

Who?

It’s criminal that a lot more people don’t know of them however there is a certain part of the U.S that does. And that seems to be growing a little bit at a time. The original three from 2006 are Kyle Winterstein on vocals, Ian Winterstein on guitar and Anthony Hernandez on bass.

It actually all starts with Kyle Winterstein. One of his bands “Shaded Grey” fell apart due to pregnancies, coke addictions and alcoholism which led to Kyle getting a real job with the fire department as an EMT (Emergency Medical Technician). But, he never stopped writing. And then fate would have it that his brother’s band “ADL” would also fall apart, which offered Kyle a guitarist and a bassist and with the addition of Kyle’s old guitar player, Digital Summer was born.

Forget You

Start here. It’s the opening track from the fan funded “Breaking Point” album released in 2012. The “Kickstarter” goal was $25,000 and the band ended up raising over $50,000.

The track features Clint Lowery from Sevendust. From a rock perspective, the song is heavy, angry, to the point and very catchy. The intro is like a car crash and it is the perfect energy for the live arena.

“Shut your mouth
I’m done listening to you”
It’s over, it’s over
I’ve had enough were through
I’m taking back
The person that I used to be
Before these scars
Before your lies
“So fuck you, forget you, goodbye”

The last line seals the deal. It is simple and it makes the point pretty clear. The end result is that “Forget You” is burned into my DNA. I have played it over and over and over again.

Counting The Hours
It is the title track from their 2010, album. This song is more rooted in the alternative metal sound. While “Forget You” is more frantic, “Counting The Hours” is slower and groovier. You can hear the Sevendust influence.

“There’s nothing like an apocalypse to open your eyes”

What a great protest lyric!

Just Run
Another up-tempo, frantic and angry track. Even though it is from the “Counting The Hours” album released in 2010, it’s lyrical theme is very similar to “Forget You” from the 2012 “Breaking Point” album.

Keep on talking we’ll find out
What you’re made of

Did you know that angry music can actually make you feel better? It brings out the emotions necessary to cope with a negative situation. And when you hear someone else tearing into a person that wronged them, you know that you are not alone in the world. You know that others feel the same pain that you feel.

Wanted To Love You
The foot is off the accelerator. It is a ballad from the 2012, “Breaking Point” album and in my opinion it is one of their best ballads. It’s about the feel, the plaintive vocal that showcases Kyle’s voice, the sampled music echoes and the digital delayed guitar lines in the chorus.

These city streets reflect my thoughts and moments that should have been with you

You feel consoled when you hear it. It’s a haunting song that made an undeniable impression upon me.

I’ve wanted to love you for so long
I just need to
It’s the only thing left
That this empty heart can do

Suffocate
It is from their 2007 debut album, “Cause And Effect”.

Another day, another sunrise
Calls to me
Saying get out of this place

The place can be a relationship, the town, your occupation or just a real shitty situation. With each new day, there is a new hope. Carpe Diem, I say.

Disconnect
The opening track from “Cause And Effect”. Everyone can relate. We’d experienced love and the disconnection therefrom

Disconnect me
From this awful dream
This world is not designed for me
I reject this reality

We are constantly connected today in our lives. That is where the world is at right now. That is why this song connects. We have all wanted to disconnect for a while when things go to shit.

Breaking Point
The title track from their 2012 album because the breaking point is where everyone was at. They either had to band together  or it was just going to fall apart.

I’m on a downward spiral
Past the breaking point

We’ve all been there at some point in life. I feel the lyric, the message. In my case, the breaking point led to the band falling apart. The drummer had two kids from a previous relationship. His current partner had one kid from a previous relationship. Then his ex had two kids with her current partner and the drummers current partner wanted to have a kid with him. He was bringing his shit into my life and I didn’t like it.

To top it off, the bass player just had a baby with his current girlfriend. He also has a kid from a previous relationship. The bass players current girlfriend also has three kids with two different dudes and due to her drug addiction, had those kids taken by the Department Of Community Services.

To top it off even more the vocalist was torn by what his parents wanted, which was a degree and a well-paying job versus his desire to be a musician. So his focus shifted from the music to “why aren’t we making millions”. I was at the breaking point alright.

So Beautiful, So Evil
Another track from the “Counting The Hours” album.

She’s so beautiful, so evil

It is lost deep within the 16 song album however it is a great track with excellent dynamics. Love that guitar melody line in the Chorus.

Use Me
Another track from the “Counting The Hours” album. Morgan Rose from Sevendust makes an appearance on drums.

Put our problems behind us and just for this moment pretend everything is alright
Let me use you…. And I’ll let you use me
Let me use you…. To forget these memories

We all have this incredible urge to connect with a soul mate because no one wants to be lonely. Life is about the yin and the yang. You can’t be happy without being sad.

Sick Inside
It is from their 2007 debut album, “Cause And Effect”.

I can see right through,
Your distorted views
I know whats underneath
Its nothing real

Relationships that go bad are like a locust swarm on green fields. The person that leaves the relationship, leaves you stripped of resources both financially and mentally. We always take a while to see through the masquerade because we don’t want to be lonely.

Love And Tragedy

It is also from their 2007 debut album, “Cause And Effect”. It’s got movements and breaks. It’s atmospheric and it’s progressive. It’s catchy and groovy and listen to that guitar sound!

The waves crash down all around me
And consume all the air I breathe
The sirens sing to me in my sleep
A familiar song of love and tragedy
But the sun wont shine were the shadow grows
Yet my heart beats still, so tell me is this real
Tell me is it real

It’s all about the flood, washing away our sins. As I mentioned before, the yin and the yang. How can you know what love is if you haven’t experienced loss and tragedy.

While The City Sleeps
Another track from the “Counting The Hours” album. The song is a modern-day take on a clichéd theme from the Eighties. Bruce Springsteen said it in “Born To Run”, The Animals said it first with “We Gotta Get Out Of This Place” while Journey told everyone to “Don’t Stop Believin”. The song is honest, sincere and inspiring.

While the city sleeps
We’ll make our way thru the night
Taking nothing to remind us
While the city sleeps
We’ll leave this world behind
Hoping they never find us.

No one has to know
We’ll just get up and go
Only guided by the night the stars and the road
With the destination nowhere
We don’t care
As long as it’s
Anywhere but here

They went out and set up their own label in Victim Entertainment which gives them a power to control their destiny. It’s a more difficult road. From a business perspective they would make more money as independent artists than they would on a major for a band of their size and stature. They turned down every record deal because they didn’t like the terms offered. They didn’t have the luxury to buy themselves onto a tour, which is known as a “buy on”.

But they had a work ethic and a business plan.

For Digital Summer another breakthrough came via Sevendust when Kyle became friends with Morgan Rose. The tour they did with Sevendust after that was a turning point. A management deal with “In De Goot” followed. SiriusXM Octane was willing to take a chance on an unsigned band.

The music industry is a brutal industry and the odds are stacked against the artist. Even if you’re the greatest musician, it doesn’t mean that people will hear you or care. And at the moment there is no shortage of bands trying to make it, with zero business minds.

This is not the ’80s. The industry has changed so much, it’s a different game right now.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Music Is All About Change

The new music industry is all about change.

Do you think that if you pull your music from Spotify that it is not available on YouTube with ad support (which means income) and with no ad support (which means no income).

The new music industry is about exploring different business models and seeing which one works for you.

Black Veil Brides had a Pre-Order pledge campaign for their new album and the perks on offer just kept on getting sold out. First week U.S sales are anaemic at 29,925 however does that mean that the album is not popular or that it is not a success. Go on YouTube. The BVBArmyVEVO account shows 2,206,786 views for the “Heart Of Fire” video, 1,208,958 for the “Faithless” audio and recently a clip went up for the ballad “Goodbye Agony” and that has already accumulated 464,059 views. Compared to their big song “In The End” with 36,560,728 views, you can see that the fan base is experiencing the band in many different ways. In this case, the band and their team (record labels, managers, accountants, lawyers and publishers) are making money from the Pledge Campaign, YouTube views, streams on other services, physical sales, mp3 sales and radio plays.

Coheed and Cambria had a vinyl remastered re-issue of “In Keeping Secrets Of Silent Earth” which sold out its first pressing and then they went on a sold out commemoration tour of the album. They are remaining relevant even though their last album came out in February 2013. For them, 2014 was all about touring, vinyl sales, special edition live box sets and merchandise.

Basically new business models from bands are reshaping the way music is marketed and distributed. There are countless new artists emerging and there are countless new ways for fans to listen to those artists.

The music industry of the past consisted of great control. Distribution in those days consisted of record stores. Technology has made way for new opportunities, thus creating new models. The internet has eliminated a lot of past costs within the music industry; this goes for the way music is recorded, the format of music, the marketing, and especially the distribution outlets. New models have taken away the control aspect.

Digital Summer recently asked a Facebook question to their followers about how does everyone find new music. They wanted to know how their fans had heard of them and where they usually hear new music they like? I went through the comments and grouped them into categories.

Radio like Sirius XM Octane, local terrestrial stations, Pandora, Slacker Radio, iHeart, etc got 137 votes for 26%. At this point in time radio is still the best way to get your music out there. However it is the Live show that seals the deal for the band.

Live Shows especially comments around the opening slot that they had on the current Volbeat tour got 121 votes for 23%. It looks like the band really delivers on stage. Also the comments kept on saying that the band members took time out to meet newly converted fans and showed them where they can get free downloads of the band’s music. It’s all about connecting with fans folks.

Word of mouth from fans or band members got 63 votes for 12%. With the internet connecting everyone, I expect this to be more relevant.

YouTube via the algorithm suggestions got 57 votes for 11%. The tech industry is fragmented. When you combine the platforms like YouTube, Spotify, iTunes, Twitter, Facebook, Instagram, MySpace, Online publications, other online platforms and Amazon, you get a 37% reach from the Techies.

Spotify via the similar artists feature got 30 votes for 6%

Twitter via the band members following someone and that someone goes on to check the band out got 25 votes for 5%.

iTunes via the Genius or suggestions based on previous purchases got 25 votes for 5%.

Promotions like having cool looking merchandise, flyers, giving away free demo CD’s, having their stickers plastered all over town, endorsement companies, music stores got 16 votes for 3%.

Other Online Platforms like Reverbnation, Soundcloud, Google Play, XBOX Music, Last.fm, Gaming Music Videos got a combined 13 votes which also equates to 2%.

Instagram via the band members liking photos posted by users or following users got 10 votes for 2%. This was a surprise, however the work that the band members have done on this site is astounding. One fan commented that they are a Gemini Syndrome fan and when they posted a photo of Gemini Syndrome on Instagram, one of the Winterstein brothers liked the photo. The soon to be fan, clicked on his account, saw they had a band, checked out the band and then became a fan.

Facebook and MySpace got 10 votes each for 2%. Goes to show that while Facebook is a good tool for connecting with fans once you have them, it is not a good tool for finding new fans.

Online publications like Stereogum, Loudwire, Jango, Revolver, Ultimate-Guitar got 6 votes for 1%. This is another fragmented industry. The online publications offer no substance, no personal opinion. It’s just all thumbs up, pat my back and I will pat yours style of reporting.

The Pirate Bay/Torrents got 4 votes for 1%. Looks like copyright infringement is not such a big issue.

Amazon got 3 votes for 1%. This is how I found out about the band. Their “Counting The Hours” album came up with bands I might like based on my purchases.

So what does tell any new artist trying to build a career in music.

Be ready to change on the whim and be ready to try different ways of promoting, connecting and marketing your music.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Music Lives Because Of Sharing and Copying

We all want to first and foremost SHARE something. If you go to Facebook, people are sharing their day and their lives. Go to any internet page and you will see people sharing photos, writings, music, opinions, stories, etc. And all the things that we share are all free. We do it for free.

However, the recording industry will say that artists cannot survive without being paid. What the recording industry is saying is that the recording industry cannot survive if they are not getting paid. Artists NEED to create. And there are artists who WANT to make money from those creations. And a few of them actually CAN make money from their creations.

As always, there are lots of bands created every day. Only a few survive. Only a few of them make enough money to live. And only a very little few of them make a lot of money. That has always been the same. We know of Motley Crue, but how many bands were there in L.A at the time? How many of them have we never heard of? We know of Metallica, but how many bands were there in San Francisco at the time? How many of them have we never heard of? We know of Accept and Bonfire from Germany, but how many bands were there in Germany at the time? How many of them have we never heard of? Get my point.

The difference now is that musicians can reach many more people and they don’t need a whole industry for that, and the industry is frightened about it.

Music will always exist along with people’s need to share it. The fact that we have music alive today is because it was shared and copied from day dot.

Music is about beauty and beauty has no real set price. For super fans, that beauty could be worth thousands of dollars in music, merch and concert purchases. For others, the beauty could be worth a few dollars and for others that beauty could be worth just the enjoyment.

If we listen to a song and we like it, we will listen to more songs. We could purchase a CD, we could download an album, we could purchase a ticket to a show or a T-shirt. Hell, we could even fan fund the next recording. That is how the fans build social communities around their favourite acts. They chat about them to another person. Then they share the music that they love. And once upon a time, there was no law forbidding this. Information was exchanged freely. However when the entertainment industry kept on growing, and when they kept on getting the governments to pass laws to give the industry a monopoly, that is when the repression began.

I bet no one has heard about Paulo Coelho. He is one of the best-selling authors and a few years back he decided to create “The Pirate Coelho”, an non-official fan page that allows people to download the full texts of his books in different languages. And guess what happened. He started selling more books now than ever. Guess you need to balls to try something that is unknown.

In bands, this is a difficult card to play because band members very rarely see eye to eye, so as soon as something goes astray there will be one band member that will start throwing the blame at another band member.

 

 

 

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A to Z of Making It, Music, My Stories, Unsung Heroes

We Can Learn A Lot From History

I just finished reading Stephen Pearcy: Ratt and Roll. I don’t recommend it. It is the typical I got laid a thousand times and did drugs a thousand times ego trip. The disintegration of Ratt and the tough times of the Nineties is glossed over. The way the songs came together, and the influences behind them is not even mentioned.  Like all bios, you get the usual ode to trying to make it and doing whatever to takes to make it. All of the bios show their main characters as driven and determined.

Anyway it got me thinking about the Eighties and it seems that we can learn a lot from history. Back then it was Michael Jackson’s “Thriller” and Bruce Springsteen’s “Born In The USA” that saved the recording industry from their self-inflicted recession. In addition, a certain technology called “Compact Disc” would bring riches that the labels had never seen before.

In 2014, it is streaming and digital services like Spotify, Google Play, YouTube, iTunes and Pandora that are saving the recording industry from their self-inflicted downfall. Expect a twenty year plus reign of streaming services which will bring riches that the labels had never seen before and then keep your eyes open for a new style of Napster to hit the digital services the same way it hit the recording industry. In the end, every monopoly falls.

In 1983, a band from England called Def Leppard showed the world what can be done when rock and metal is merged with POP. “Pyromania” was the result. In 2013, a band from Denmark called Volbeat is showing the world what can be done when rock and metal is merged with country and rockabilly. “Beyond Heaven, Above Hell” and “Outlaw Gentlemen and Shady Ladies” are the results and a massive victory lap for the band.

The Eighties had a whole cultural movement form around the metal and rock bands. Today, those cultural movements are around technologies and TV shows like “Game Of Thrones” and “The Walking Dead”.

In 1983, a few new players entered the metal and rock scene in Quiet Riot with their number 1 album “Metal Health” and Metallica with their speed metal “Kill Em All” album. Dokken was also releasing its first album called “Breaking The Chains”. In 1984, a band from New Jersey called Bon Jovi released their self titled debut, along with an L.A band called Stryper and their “The Yellow and Black Attack” and a band from Seattle called Queensryche issued “The Warning”. Meanwhile Quiet Riot, Metallica and Dokken all followed up their debut albums with album number 2 in “Condition Critical”, “Ride The Lightning” and “Tooth N Nail”. Actually for Quiet Riot it was album number 4 if you count the first two releases that had Randy Rhoads. It was the norm that bands would release new music on a yearly basis and we have come full circle again.

In 2013, Black Veil Brides released “Wretched and Divine: The Story Of The Wild Ones” and followed up that album in 2014 with their self-titled fourth album. Audrey Horne also released “Youngblood” in 2013 and in 2014 they released “Pure Heavy”. Buckcherry released “Confessions” in 2013 and “F***” in 2014. Adrenaline Mob released “Coverta” in 2013 and “Men of Honour” in 2014.

In 1983, Marillion, a progressive rock band from England started to the rounds as well with a “Script For A Jester’s Tear” and they followed it up with “Fugazi” in 1984. In 2013, Tesseract, a progressive rock back from England is starting to make some in roads with “Altered State”. Both bands have issues with lead singers.

In 1983, Ronnie James Dio broke away from the band format and released his first solo record in “Holy Diver”. In 2013, David Draiman broke away from the band format and formed a solo band called Device. Two of his other band members in Disturbed also released Fight Or Flight with the singer from Evans Blue.

Established artists like Kiss had a resurrection in 1983 with the Vinnie Vincent influenced “Lick It Up” album and ZZ Top also set the charts on fire with their synth heavy “Eliminator”. In 2014, established artists like Everygrey, Europe, Protest The Hero, Volbeat, Slash, Alter Bridge and Zakk Wylde are all experiencing up swings in popularity.

But in the end, no one knows what will connect with audiences. That is the beauty of music. History will show us trends and cultural movements that come about from music, but there is no way to predict what will connect and wouldn’t.

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A to Z of Making It, Music, My Stories, Unsung Heroes

The World Created By Black Veil Brides

I am listening to the new Black Veil Brides album. So far I am five songs in and it is pretty good. Stand outs from the first five are the relentless “Faithless” and “World Of Sacrifice” while the ballad “Goodbye Agony” brings back memories of Bruce Dickinson’s “Tears Of The Dragon”. They are one band that gets a lot of hate from the metal elitists. They look like girls, so how can they be metal. They play commercial metal, so they can’t be metal. They follow fads so they are not genuine and therefore cannot be metal. I have read it all and I continue to laugh at the reasons people come up with for not liking the band.

However, they just keep on keeping on. Whatever boxes they need to tick on their world domination plan they are ticking. And they are doing it by focusing on their world. They understand the game that no one can be the biggest and best in everything. They’ve found their own thing that they stand for and they are working for the fans that stand with them. We all know that successful artists are NOT loved by everyone. Successful artists are hated as much as they are loved. It comes with the territory.

Five Finger Death Punch have connected with the blue-collar working class, the extreme sports and the military class.

Coheed and Cambria have connected with the comic book rock culture and fans that enjoy both narratives, heavy music and great storytelling.

Killswitch Engage with Jesse Leach on vocals are both political and entertaining at the same time.

Evergrey have connected with the people who don’t find the world as happy as social media makes it out to be.

Black Veil Brides have found a niche audience and that is their particular strength. The key for any artist is to ensure that the audience base is always added to or replenished by new fans or young fans. It’s like a ten-year cycle. AC/DC had an audience in the seventies, that got replenished in 1980 via “Back In Black” and by 1990, the audience base got replenished again via “The Razors Edge”. Dream Theater found an audience with “Images and Words”. That audience base got a boost almost 7 years later with “Metropolis Part 2”. The in the two thousands, “Train Of Thought” and “Systematic Chaos” brought in a metal audience while “Black Clouds and Silver Linings” and “Octavarium” saw a new progressive art rock fan base.

Being a metal/rock artist is not just about making music. It’s about a whole lifestyle that our favourite artists represent. Everything that Black Veil Brides does represents what their music represents. In This Moment is another artists that represents this lifestyle. They have both become the very thing that people associate with.

BVB are putting their own rock and metal concoction out there. It is a mixture of rock, metal, punk, pop, shred and thrash. They have dressed like goths, glam rockers, “Mad Max – Shout At The Devil” look and now they are dressed in metal black. That is where the backlash comes from. However they have their own style and following. And in a world that is moving to streaming services with each passing day, they still do decent sales numbers. They have defined their kingdom, their world, their space in the music business and now they are out to rule it. It’s never about the breaking into the mainstream. No metal/rock act has broken into the mainstream. The mainstream has come looking for them only when those acts have exploded all over the world.

Metallica, all but ignored by the mainstream became mainstream darlings after every circulation wanted them in their zine due to the massive Black album.

The take away in all this is to find your own world in the music business and dominate it. Your audience is the people who share the same tastes, values, attitude and lifestyle with you. When you know who those people are, you can travel around the world, because those people are everywhere, once you know who you are looking for.

And for the album, it is a solid listen.

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A to Z of Making It, Music, My Stories, Unsung Heroes

What Kind Of Time Is It For Musicians To Be Successful?

Today artists have the power to make, publish and become extremely successful from their own music. The need to use the almighty gatekeepers is over. Thank Napster and Sean Fanning for being real game changers and shaking up the recording business. Now every artist cane set up their own home studio and make excellent sounding recordings. They can use digital aggregators like Tunecore and CD Baby and within days, their music is sitting on Spotify and iTunes along with all of the major label backed artists.

It is a new frontier for artists and as more and more people take up these opportunities what we have is a lot of increased competition. With millions of songs still to be heard and only limited ears and time to listen, how can new music get out there. Nikki Sixx believes that everything he writes is off quality and without an avenue to get that quality heard by the fans he doesn’t have an incentive to spend time and money to create new music for Motley Crue. Gene Simmons, Joe Perry and Yngwie Malmsteen blame the copyright infringers.

Sp how do musicians get their songs heard?

There is the marketing (pitching a product) vs connecting debate.

The marketing to fans is seen as the old rock-star model while the new internet model is all about making connections with the listeners who then decide if they want to be patrons. In a nutshell, people don’t have to pay for music any more however if the music can create an emotional connection, then those listeners will choose to pay for music from their favourite artist. Look at Coheed and Cambria. They are a band that are 14 years deep into their career and their fans are loyal. The vinyl release of their 2003 album “In Keeping Secrets of Silent Earth” flew out the doors. They are content with the world and the connections that they created.

However other artists are not content and they always want more. Blame MTV for making people believe that every musician need to attain platinum sales to have a career in the music industry. This leads to a distorted definition of making it. To some, making it involves platinum albums and covers on magazines. Guess those artists are in for a rude shock. While for other hard-working artists, making it involves earning a living by creating music. If this means playing in cover bands, doing studio work, busking or whatever else needs to be done, they will do it.

Being in the right place at the right time is still bandied about. The difference today is that “place” can be anywhere. It can be a physical place or a place in the digital world. Lorde got traction from being on Sean Fanning’s Spotify playlist. Volbeat got traction in the U.S by opening up for Metallica. Bands like Motley Crue, Ratt, WASP, Quiet Riot and many other L.A acts go traction by riding the wings of a new cultural movement. Five Finger Death Punch opened for Korn and Disturbed and connected with their audiences. Periphery got traction by via online forums, message boards and a regularly-updated Soundclick account.

It’s still all about great songs, a story/narrative to tell, determination, perseverance and luck. Determination is a positive emotion that involves persevering towards a difficult goal in spite of obstacles. Determination occurs prior to goal attainment and serves to motivate the behaviour that will help achieve one’s goal.

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. (Vince Lombardi)

IN THE END, regardless of what the artist does, it is the LISTENERS/FANS that decide. The power is in their hands. And those relationships start like all relationships with a simple hello.

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A to Z of Making It, Music, My Stories

Everyone Is Building Their Business On The Backs Of Artists

So all the news outlets are glossing over the 1.3 million sales of the new Taylor Swift album. As is the norm everyone in the mainstream media is trumping up the irrelevant and they are totally ignorant to the reality that exists in the music business. The reality is that more and more people are using streaming services.

So where do all of the profits go to from the 1.3 million sales. There is a common viewpoint put forward by the record labels that the music industry (which is funny how they refer to the recording industry as the music industry) is in dire straits. They blame piracy. The artists blame streaming services even though Spotify pays 70% of every dollar they get to the record labels and the music publishers. Pandora pays about 55% to 60% of every dollar they get to the record labels and the publishers.

In music, the deals between record labels and artists have two levels; a) a royalty percentage for recorded music that is sold like a CD, a VINYL album or a digital download and b) a different percentage for music that is licensed for use in a film, and other types of promotions like commercials, sporting events and so forth.

Different artists have different deals. Imagine being an artist, and the retailers get 30% of your music while the record labels keep more than 80% of the money they receive.

In the digital world, many artists like Enimen and Dave Coverdale have successfully argued that digital services are being licensed by labels and thus the licensed royalty amount should apply. Def Leppard couldn’t agree with their label and that is why their output is not on digital services. However we have current forgeries that the Def Leppard band re-recorded.

Retailers have built their business on the backs of artists. The record labels have built their business on the backs of artists. The live tour promoters have built their businesses on the backs of artists. The music publishers/rights organisations have built their business on the backs of artists. Radio has built its business on the backs of artists. It looks like everyone is building their business on the backs of artists except the artists themselves.

And how does all of this tie in to what fans of music want.

A digital music study that came out of the Nordic countries is being forgotten at this moment in time. For the uninitiated, the Nordic countries Denmark, Sweden, Norway and Finland are the earliest adopters of streaming services in a mainstream way and their growth of their recording industry is seen as a model for the rest of the world to follow.

So what we have is Spotify who has an estimated 7 million users in Denmark, Norway, Finland and Sweden. This is about 18% of Spotify’s worldwide reach. The takeaway is that 78% of Nordic Internet users are digital music consumers (an estimated 13.8 million), having used services such as YouTube, Spotify, Wimp or iTunes for accessing music content. Of those 78%, 20% said they had paid for some form of digital music, either downloads or streaming. YouTube was the most popular.

Fans of music like to listen to music for free and with each generation growing up this is more prevalent. However all of those organisations that built their businesses on the backs of music sales don’t like it. Got to give it to the technology retailers for adapting to an ever-changing marketplace. iTunes downloads are down however Apple are preparing for it with their own streaming service. Spotify is now offering one family account, which makes total sense, so expect Spotify’s premium user base to rise.

It’s a brave new fragmented world and it will be for a few more years, until streaming services in the large North American markets take a real foothold. Then watch out for a new battle to begin between artist and record label for unpaid monies.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Metal Evolution – Glam Metal Episode

I watched the Metal Evolution Glam Rock, Thrash and Grunge documentaries a few nights ago. When you play “The Trooper” as your intro riff to the series, how am I not going to like the documentaries. That alone classifies it as a winner to me. The documentaries are great viewing and I recommend them to all fans of the rock and metal genres and also to any other fan who is interested in a good narrative.

YouTube Link

I think the Glam Rock/Metal movement doesn’t get the respect it deserves. If it wasn’t for “Sonic Temple” from The Cult and “Dr Feelgood” from Motley Crue there would be no such thing as the “Black” sound and the millions of metal bands that the Metallica album spawned. Yet this is not mentioned, even though Lars and James have gone on the record to state that the sound of “Dr Feelgood” is what they wanted for the “Black” album and that is why they went with Bob Rock.

However, in the Thrash documentary, Sam Dunn tells Lars he felt betrayed when the Black album was released and Lars responds by saying that it would have been a betrayal if Metallica did Justice Part 2. Brilliant interviewing. Since Sam Dunn is a fan, it was a fan question that a lot of Metallica fans from the first four albums wanted to ask. And Lars actually gave a great response back.

But back to the Glam Metal episode first.

I couldn’t stop laughing at Sam Dunn’s assessment of “Glam Metal”. To him he felt “they were boy bands put together by record label execs”.

There is a good history on the L.A Hard Rock scene and how it goes back to the original pioneers “Van Halen”. It set the style that bands needed to have a real showman for a lead vocalist, a real hot-shot guitarist and a rhythm section tighter than a G-string.

Franki Banali the drummer from Quiet Riot cracked me up with his assessment of Edward Van Halen “the name sounds like a painter”.

It’s good to see Spencer Proffer get recognition for his idea of trying to find a band to record “Cum On Feel The Noize” from Slade. It was a game changer for Quiet Riot even though they resisted it.

Then you have the big heavy metal day on the 1983 U.S festival. It was a game changer for the LA scene and for metal in general.

Randy Rhoads was always a big influence on the LA Glam strip with his guitar playing in Quiet Riot before he joined Ozzy.

MTV also had a perfect vehicle in Glam Metal as all the bands where all about the image and the performance. And MTV was the catalyst for getting bands that would normally sell a hundred thousand albums into the multi-million ranges. The seventies bands that became part of the movement re-invigorated their career and also replenished their fan bases.

John Kalonder was fucking hilarious. When he spoke, I couldn’t stop laughing. He sounded like that baddy voice over dub in the movie “Kung Pow”.

And it was a time of excess. If Tawny Kitaen is to be believed, then the 1987 Whitesnake album cost over $2 million dollars to record and produce.

One thing that is very rarely mentioned in the press is all the gear enhancements that took place during the Eighties era. Rock guitar players were customizing amps and guitars and they were always seeking new sounds.

As a musician it would be great to see how producers and technology shaped each genre. We all love a narrative and we all like to see unsung heroes get their time in the sun. The rise of Mesa Boogie and their Rectifier amps. Tom Werman, Bob Rock, Keith Olsen, Andy Johns, Bruce Fairbairn, Mike Clink and so on, also deserved to be recognised. The polished sounds from the Eighties records played a huge rule in the evolution in the metal and rock genres. The whole Grunge movement used producers that cut their teeth engineering on metal and glam rock albums from the 80’s.

Look at some of the stuff “The Edge” did with Digital Delays and Phasers. Eddie Van Halen is a classic that comes to mind with his innovative “Brown” sound. Warren DeMartini from Ratt had a hot rodded amp that everyone wanted to use.

As a fan of the genre, there needs to be another documentary that brings to light some of the unsung heroes of metals evolution, those guys that altered and enhanced the sounds.

Because in the first episode that covered the origins of metal Dunn touched on the sound aspects and about how a speaker was cut with a razor blade to get a distorted sound and how the invention of the first Marshall amp paved the way for a new style of sound.

Dunn’s reporting of the “Guns N Roses Effect” on glam rock spot on. That is the argument I have had with many people. I always said that Glam Rock died because it got over saturated with inferior bands, along with Gunners showing up the movement with their nod to Seventies classic rock. So when Grunge came along, it offered an alternative to the clichéd glam rock styles and lyrics.

To me the documentaries are also trying to change the culture of the metal fan, you know, get all the elitist judges to be more relaxed and appreciate the different aspects rather than seeing themselves as part of a niche. Get them to appreciate and open their mind and feel united as one big diverse family, to inspire evolution, a Metal Evolution

“Bang you Head…”

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