Tag Archives: digital

Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Scott (Stealing) Ian

Piracy, Copyright Infringement, Plagiarism, Website Blocking, Trans Pacific Partnership (TPP) and on and on it goes.

Why would anyone create music?

The record labels via the RIAA have screamed black and blue that piracy is decimating the business. They fought tooth and nail against every digital service and start-up. Yet year after year, it was digital music that was making a fortune for them, because all digital monies are pure profit. There are no manufacturing costs (like vinyl and CD’s), there are no warehousing and distribution costs and there is no breakage.

Remember Napster. It showed the recording industry what the majority of customers want. Access to cherry pick the song they want and access to listen to whatever they want. 17 years later, you can say that what Napster started has almost become a reality. The only outlier is that people still want to download mp3’s for free.

Which brings me to Scott Ian!

Can someone please explain to him what stealing really means because he is making metal heads look stupid and uninformed?

Downloading a copy of an mp3 is not stealing because the mp3 is still up on the web for streaming, purchase or downloading. If anything, it is copyright infringement.

But the question that he fails to ask is why are fans of Anthrax downloading their music illegally?

Is it because;

  • They download music and have no intention to pay for anything, not even a concert ticket of the said artist?
  • They download music because they have no other way to get it?
  • They download music because they have no other way to get it and they will purchase the CD eventually and even a concert ticket
  • They download music because they don’t want to pay Apple to download it, but they want it on their phone, and have every intention to purchase a concert ticket when Anthrax hits their town?

I can go on and on with different types of viewpoints of fans.

The value of music was originally inflated, because we, the customers had to buy an album worth of songs for the three, maybe five good songs. The hard-core super fans will always purchase, however the rest will do what they want to do, when they want to do.

As a collector, I still pick up CD’s of bands when they are super cheap like $5, years after the album was released and after I’ve streamed the album to death. And they are still in the plastic wrapping which I am sure once I have joined the afterlife, my heirs will commit them to a second-hand store or just toss them. The value of music is different from person to person.

But how many artists can safely say they know who their hard-core fans are.

I bet you there are always fans who purchase deluxe bundles, every time the said artist releases an album.

Is that buyer information getting filtered back to the artist?

It’s these fans, Scott Ian should be caring about. Are they getting any bonus offer, a loyalty card, a discount to a concert or a simple personalised thank you that makes the fan feel special for supporting the artists with every release?

Imagine the fan getting a hand written letter sent to their address that thanks them for purchasing the last four super deluxe bundles of the said band, and here is a bonus mp3 album for you to download plus a special VIP pass for their upcoming concert.

Instead, the fans are made to feel like criminals, for streaming an album instead of buying,  for cherry picking a few songs instead of paying for all of them or for downloading the album illegally.

That’s not the way it’s done anymore.

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A to Z of Making It, Music, My Stories

Everyone Is Building Their Business On The Backs Of Artists

So all the news outlets are glossing over the 1.3 million sales of the new Taylor Swift album. As is the norm everyone in the mainstream media is trumping up the irrelevant and they are totally ignorant to the reality that exists in the music business. The reality is that more and more people are using streaming services.

So where do all of the profits go to from the 1.3 million sales. There is a common viewpoint put forward by the record labels that the music industry (which is funny how they refer to the recording industry as the music industry) is in dire straits. They blame piracy. The artists blame streaming services even though Spotify pays 70% of every dollar they get to the record labels and the music publishers. Pandora pays about 55% to 60% of every dollar they get to the record labels and the publishers.

In music, the deals between record labels and artists have two levels; a) a royalty percentage for recorded music that is sold like a CD, a VINYL album or a digital download and b) a different percentage for music that is licensed for use in a film, and other types of promotions like commercials, sporting events and so forth.

Different artists have different deals. Imagine being an artist, and the retailers get 30% of your music while the record labels keep more than 80% of the money they receive.

In the digital world, many artists like Enimen and Dave Coverdale have successfully argued that digital services are being licensed by labels and thus the licensed royalty amount should apply. Def Leppard couldn’t agree with their label and that is why their output is not on digital services. However we have current forgeries that the Def Leppard band re-recorded.

Retailers have built their business on the backs of artists. The record labels have built their business on the backs of artists. The live tour promoters have built their businesses on the backs of artists. The music publishers/rights organisations have built their business on the backs of artists. Radio has built its business on the backs of artists. It looks like everyone is building their business on the backs of artists except the artists themselves.

And how does all of this tie in to what fans of music want.

A digital music study that came out of the Nordic countries is being forgotten at this moment in time. For the uninitiated, the Nordic countries Denmark, Sweden, Norway and Finland are the earliest adopters of streaming services in a mainstream way and their growth of their recording industry is seen as a model for the rest of the world to follow.

So what we have is Spotify who has an estimated 7 million users in Denmark, Norway, Finland and Sweden. This is about 18% of Spotify’s worldwide reach. The takeaway is that 78% of Nordic Internet users are digital music consumers (an estimated 13.8 million), having used services such as YouTube, Spotify, Wimp or iTunes for accessing music content. Of those 78%, 20% said they had paid for some form of digital music, either downloads or streaming. YouTube was the most popular.

Fans of music like to listen to music for free and with each generation growing up this is more prevalent. However all of those organisations that built their businesses on the backs of music sales don’t like it. Got to give it to the technology retailers for adapting to an ever-changing marketplace. iTunes downloads are down however Apple are preparing for it with their own streaming service. Spotify is now offering one family account, which makes total sense, so expect Spotify’s premium user base to rise.

It’s a brave new fragmented world and it will be for a few more years, until streaming services in the large North American markets take a real foothold. Then watch out for a new battle to begin between artist and record label for unpaid monies.

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