Category Archives: A to Z of Making It

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Reach, Vinyl and Record Label Lies

Before Napster, the only way a band knew that their music was spreading was by record sales. However, the fact that if a person purchased an album and listened to it once or a million times was never taken into account.

Today, there are so many different distribution outlets. The old way has been blown to bits and 15 years after Napster the record labels are still failing their artists because they haven’t done their due diligence properly in creating tools that can measure “REACH”. Yep, that is the new catch cry for 2015, REACH, not sales.

However, the labels are still confused and the artists more so. Imagine the conversation;

BAND: We should tour [insert country or city or state].
LABEL: Why, you have sold no albums there?
BAND: But we are one of the most downloaded artists there?
LABEL: Well those downloads are not legal ones and P2P is illegal.
BAND: What about Shazam look ups? I see our name all over that report on your desk from Shazam. Our songs are one of the most looked up songs in [insert country or city or state].
LABEL: Look all of this doesn’t mean you have a fan base there that will support you financially.
BAND: But, our streaming numbers are huge there?
LABEL: Leave it with us, I might get the lawyers to get together a 360 degree that will protect us both.

And the cycle of the record label shafting the artist starts again.

The record labels need the artists. It is from all of the copyrights that they own the record labels have achieved this power. With power comes great reach. And the labels abuse that power.

They increased the price of music to cater for the “start-up costs” in the CD manufacturing process back in the early eighties. It was only meant to be temporary and they promised the consumers that the price would be cheaper once they started manufacturing at a certain scale.

However that price never came down when they saw these unbelievable profit margins from CD sales and guess what they decided to do. They colluded to price fix the price on a CD and they killed off vinyl.

And now they are using overpriced vinyl again to increase their bottom lines.

Guess what.

Vinyl isn’t making a comeback just because there are dedicated people out there that purchase it. I purchased the four vinyl singles that Machine Head issued for the “Killers and Kings” demo. I still haven’t opened them and the reason why I haven’t opened them is that vinyl has become a souvenir item.

Don’t get me wrong, I love the sound of vinyl. I have so many great memories around dropping the needle however the turntable that I have at home just doesn’t get used. It’s easier and convenient to bring up the music on the phone and to be honest, I can’t see myself sitting back on the coach, listening to the record and reading the credits while following the credits. I am pretty sure I would end up on my iPhone.

 

We multitask. Yesterday I was cooking a BBQ and I called up the Evergrey Channel on iTunes Radio and listened to that. While the meat is sizzling, I am writing lyrics and listening to music at the same time.

 

Kids today have grown up with the internet. They are full-blown digital natives. They know nothing of the music business before Napster. If they did, then P2P downloads would have dried up when The Pirate Bay was raided in mid-December. Instead, the kids just found different outlets because the past is never coming back.

 

I have three boys aged 9,8 and 3. The older two are high YouTube and Spotify users. The younger one knows of YouTube and everyday he asks me to find Thomas The Tank Engine, Batman, The Wiggles, Planes, Garbage Trucks, Twisted Sister or whatever else has his interest for that moment.

And I am pretty sure that my kids are not the only kids that access content via these outlets.

I’ve said it many times, we always gravitate to something that has reach and YouTube and Spotify have got the reach.

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A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Disruption Eruption

In life we are being disrupted all the time.

Music is no different.

The biggest challenge to artists is that it’s so much harder to reach people because everyone today has a voice. In the heyday of metal and rock it was all about scarcity. You know the drill. The bands and the labels were all about making it to the top of the heap and then once they got there, they aimed to dominate that heap.

The funny thing is that once the bands got to that heap, they would seem to implode and deliver their least valued work.

Pantera worked for years to get to top of the heap. “Cowboys From Hell” opened the door for domination, “The Vulgar Display Of Power” provided the steps to the top of the heap and “Far Beyond Driven” provided the motion to get to the top of the heap. As Vinnie Paul once said in a Metal Hammer interview, “Pantera could have been metal’s next Rolling Stones”. “The Great Southern Trendkill” came after and continued that domination however the fabric of the band was already tearing apart. “Reinventing The Steel” came next and the band split after that.

Metallica on the other hand delivered their least valued work after they reached the top of the heap with the “Black” album.

Twisted Sister struggled for years to get to the top of the heap. They where selling out local bars however they couldn’t get a record deal. In that Seventies and Eighties era you needed a label to go national. Finally, they got that major label deal. It all started via an Independent label called Secret, which led to the European division of Atlantic Records showing interest and eventually signing them, which then led to the U.S arm of Atlantic taking over.

They got on MTV and went multi-platinum.

Then they lost it all. Dee Snider filed for bankruptcy and so did Jay Jay French.

After the fall from the top, both Dee Snider and Jay Jay French had to pick up and start from the beginning again. An old saying always comes back into my head space. It’s not how hard you fall but how you get back up. In the end, failure is never final, however if you allow it to be, then it will be. Jay Jay had to take a job selling stereos before Sevendust came into the scene in the mid nineties and asked him to produce their first album. Dee Snider ended up with a “Reason To Kill” during this period.

The dirty little secret is that one year’s success does not guarantee the next year’s success. It doesn’t in sport, so why should it be any different when it comes to music. If money was the end game, then Jay Jay French made more money producing the Sevendust album than what he did while he was with Twisted Sister.

So what does that say about the correlation between success and money?

It says that while a band is successful, most of the money is going to others. Only when the band is at the stage of Metallica or Motley Crue who both own their masters/copyrights, do the economics change. Otherwise why do you think Tom Scholz from Boston and Don Henley from the Eagles and Jim Steinman for “Total Eclipse Of The Heart” are putting in motions to get back their copyrights. And why do you think the record labels are resisting even though the law states clearly that the labels have to return the copyrights back to them.

It’s all about negotiation power.

The labels don’t want to lose it and the artists that have the big songs want it.

Which means another disruption is around the corner?

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Seriously… Ray Luzier

Isn’t it time that the argument stops being about what has been lost to what can be gained when it comes to copyright infringement/piracy.

Seriously I am disappointed from artists in the metal and rock genres that talk shit like this. It started with Lars Ulrich and Napster. It continued with Gene Simmons and Paul Stanley talking crap. Scott Ian got in on the act. Yngwie Malmsteen and Joe Lynn Turner also had their views and now we have Ray Luzier.

Lets play a little game.

Who can name a song that Ray Luzier wrote? Does anyone know who Ray Luzier is?

I am pretty sure that no one can name one song that he has written of the top of their heads. So why is he given time to make uninformed comments.

He ripped on a fan of Army Of Anyone because he turned up with a burnt CD of the “Army Of Anyone” album and asked it to be signed. Any artists that equates a fan listening to their music as a lost sale should not be in the music business at all. So Ray starts to have a go at the fan because he didn’t have ten bucks to spend on a CD. He accused him of stealing it.

Does Ray even know the definition of stealing?

It means to take (the property of another) without right or permission.

Music is not property, however the CD that the music is on is property. So Ray is accusing a fan of stealing his CD. But wait a second, the kid turned up with a blank CD, that had music copied on it from a friend. It wasn’t Ray’s actual CD and the music on the burnt CD had not been stolen, because the “Army Of Anyone” catalogue is available for purchase and for streaming everywhere. It still could be available in brick and mortar shops (depending if they have old copies lying around because I can’t see many people clamouring to order it)

So what is it Ray.

Stealing or Copyright infringement. And I am sure that Ray Luzier was an angel who never ever got a copy of another bands music on a cassette tape. He must have had so much disposable income in the Eighties that he purchased the originals all the time.

But this is his best quote. “Someone’s gotta do something — put a chip in there where you can’t duplicate it. You know what I mean?!”

So at first he is having a bitch at people infringing on the music he is involved with and now he also wants is to punish the real fans that purchase the CD by not allowing them to media shift it to their mp3 player.

I think that Ray should read up a bit on the Sony BMG Rootkit scandal first. Sony tried to be that someone who tried to do something. What they did was that when a music disc was inserted into a computer, it installed software illegally (and in the background without the user knowing) that ended up creating vulnerabilities in the computer operating system which was then exploited by malware.

This attempt of DRM by Sony led to public outcry, government investigations and class-action lawsuits. DVD manufacturers also tried this and guess what happened. A kid in a bedroom created a program to circumvent the DRM on DVD’s.

Does Ray even know that Amazon has an AutoRip feature. So when a person buys a CD from Amazon, they get an AutoRip of it from download. Does Ray even know that all Pledge Music campaigns perks come with a digital copy of the album.

Seriously dude, I have the “KXM” CD because I am a George Lynch fan. I haven’t played it again after giving it around 20 plus spins. I have listened to the “Army Of Anyone” CD. I got a ripped copy as well from a friend who is a die-hard Stone Temple Pilots fan. It became a coffee coaster after the initial listen.

But Ray seems to fail to see that people still buy albums that they like, along with streaming albums that they like.

Five Finger Death Punch at the moment have combined sales of over 800,000 copies in the US of their “Wrong Side Of Heaven/Righteous Side Of Hell” releases. At the rate they are going, each album will be certified Gold in the U.S. All of their previous albums have been certified Gold in the U.S and again, they are still selling so expect them to pass Platinum in the years to come.

Shinedown, Avenged Sevenfold and Volbeat are bands that are also selling albums week in/week out.

All of the above bands have double-digit numbers on Spotify plus sold out shows at the box office.

So I think its time that the misinformed musicians stop ripping on their fans and start connecting with them. We are the ones that sustain you and if you choose to not be in music anymore because someone is downloading your music, then be gone because you are in the game for the wrong reasons.

Another will come and take your place that doesn’t think of money, because money was always a by-product of the music. It never was THE PRODUCT.

ONE FINAL NOTE: A local retailer in Australia called JB HI-FI is having a deal going on that is marketed as 3 for $10. I was in there on Friday to buy a Halo game for my kids and I thought I would spend 5 minutes to go through the various boxes to see if there was anything that I liked.

I found “Megadeth – Ruse In Peace Live” on Blu-Ray, “Megadeth – Countdown To Extinction Deluxe 20th Anniversary Boxed CD” ( I already own the 92 release CD along with the 2004 remastered/remixed edition bonus tracks edition, so this is the third time I have purchased this album) and a band that I have heard of in name only called “The Red Jumpsuit Apparatus” just so I could round out the $10 deal.

Today I went to another JB Hi-Fi store about 30 minutes away and they didn’t have those albums as part of their deal. And I was curious as to why. So I found them in the metal section and I took note of the prices.

MEGADETH – Rust In Peace (BluRay) was selling for $27.99

MEGADETH – Countdown To Extinction (20th Anniversary Edition) was selling for $28.99.

THE RED JUMPSUIT APPARATUS – Lonely Road was selling for $18.99

Now for the math. I picked up all three for $10 at one store, however 30 minutes away in another store if I wanted to pick up those three albums I would have had to pay $75.97.

ONE FINAL NOTE II: Today I picked up a “Rush Greatest Hits CD”, “Killers – Battleborn” and Guns N Roses – “Chinese Democracy.” The Gunners purchase was purely to add to the CD collection so that Gunners discography looks complete.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Build Your Own Music Road

The Madonna leak made something visible that was never there before. The record label along with the artist reacted swiftly. They didn’t react by going nuclear with lawyers. They reacted by coordinating to finish a sub-set of songs and having them available for purchase on iTunes. Hanging over Madonna and her team was the Christmas break and a deadline to get the music to iTunes before they shut down for the period. However they got it done and the result was that the songs dominated the iTunes charts and sales.

In the Eighties when Madonna broke through, the game was about marketing the album to death so that it would have a big first week and by default retailers would order more stock. Today, an album has a huge lead up and then what.

AC/DC had a huge lead up with “Rock Or Bust”. The Malcolm Young illness story was free marketing, the Phil Rudd legal shenanigans was also free marketing and add to that free marketing all the paid for marketing. And if the band expected huge sales on the board they would be seriously disappointed. However is that a true indication of an albums reach or influence.

In the end, its not about how many records or mp3’s got sold. It’s about who is listening to it. Does it really matter to AC/DC because everyone knows AC/DC makes their money on the road?

Machine Head released an album that sold decent in the first week for a metal band. The media were all over it and then it disappeared from the news outlets. However if you go on Spotify, you will see numbers there of people listening to it. Go to YouTube and you will see the same. Go on Facebook and you will see fans engaging with each other and talking about the album. Subscribe to Robb’s blog posts and you will see the discussions they generate among the people.

The game has shifted. It’s all about the audience and if the audience is listening to an album six months or a year after the release date then that is not news to the media outlets like Blabbermouth and Loudwire. What is news to these outlets is the album release and the lead up. But that is not the only news the audience cares about.

Robb Flynn is aware that to triumph in the future you need to be prepared for a long game. Excellence will survive and you need to work it.

Jonathan Coulton is not a name that is popular in metal and rock circles however the way he has embraced new business models is a great example of an artist who is building his own road and making a living in the process.

As with a lot of musicians, Coulton tried to become a professional musician 25 years ago, however he was unable to break through the gatekeepers. Thanks to the internet, he nurtured its power and reach and became a success this time around. This is the beauty of the internet when it is done right. It levels the playing field. Coulton didn’t have the opportunity under the old system however today he has found his niche and is making pretty good money in the process.

In 2010, he brought in $500,000. And guess what, because he doesn’t have the entourage that other artists have, the majority of the money earned was for him. In other words he cut out as many middle men as he could and that meant the record label.

He used the web and connected with people who became fans, however the big break came with a geeky song about an out of love computer programmer called “Code Monkey”. As I have said a million times it is all about the song. In this case, Coulton put the song on his site, techies picked it up and started discussion it in forums and the rest is history.

One other thing to note here, is that since 2003, he has released music consistently and every year. In some years it was multiple releases. How many metal and rock artists are doing that right now.

I know that George Lynch is and he is an established artist. Check out the last eight years:

2007 – George Lynch – Guitar Slinger
2008 – George Lynch – Scorpion Tales
2008 – Souls Of We – Let The Truth Be Known
2009 – Lynch Mob – Smoke And Mirrors
2010 – George Lynch – Orchestral Mayhem
2011 – George Lynch – Kill All Control
2012 – Lynch Mob – Sound Mountain Sessions
2012 – T&N – Slave To The Empire
2013 – George Lynch – Legacy (EP)
2013 – Lynch Mob – Unplugged: Live From Sugarhill Studios
2014 – KXM – KXM
2014 – Lynch Mob – Sun Red Sun
2015 – Sweet And Lynch – Only To Rise

Who else?

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A to Z of Making It, Music, My Stories

Distribution

Last year a couple of big corporation plays happened.

The Amazon/Hachette war was not about books. It was about a power play between Corporations. One Corporation has the distribution and the reach, while the other has the content. Somewhere in between are the writers who are paid sweet f.a while Hachette and Amazon rake in millions.

The YouTube/Independent Label war was not about music. It was about a power play between a new cultural gatekeeper and a union of labels that want to play the music game. As with the Amazon/Hachette war, one corporation has the distribution and the reach, while the other has the content. While the major labels got favourable licensing deals because they bring in most of the traffic, the independents got a pittance. Somewhere in between are the artists and the songwriters who are again paid sweet f.a while YouTube and the major labels rake in millions.

What does this tell us about the world?

It tells us that DISTRIBUTION IS KING. It was never content. Content has to go to where people can buy it, see it or hear it and distribution puts it there. However distribution as usual is controlled by corporations. The record labels used to control it and now the techies control it. Copyright infringement was never the issue for the record labels. Their real issue was that their control of the distribution chain was diminished or made obsolete by the internet.

As a by-product, creators may gain fame from the sales of their works however the money remains with the distributor. How do you think the major labels became major labels in the first place? It was due to distribution. Apple promotes itself as a manufacturer and a software maker however underneath all the front end marketing they make their money as a distributor.

So with different corporations controlling the distribution chain what does the mean for us?

The same as it always has. Corporations are not our friends as they are all about the bottom line and with the Internet every store is next door to each other and only a mouse click away. With so much competition only a select few survives.

Napster decimated the record stores. While ignorant media outlets trump up a small vinyl increase, YouTube and Spotify are increasing their power exponentially. That’s right, we have people celebrating the old vinyl format and overpaying while the digital distributors aren’t even paying attention as they grow bigger and bigger.

YouTube is the place we check out to try/sample everything. Google is the place we go to for search. Facebook is our digital home, showing the world what such great and happy lives we lead while under the surface it’s actually hard and depressing. Amazon is where we go and buy everything. Apple is still in front for the smartphone wars even though the Samsung products offer way more features. There is a war between various streaming services going on right now. Expect one to survive and at the moment Spotify is in the lead for music and Netflix for movies.

Is this good for us?

All we have done is replace one cultural gatekeeper with another. But the problem with this replacement is that we are also giving a large part of lives to these new cultural gatekeepers. Google has our search histories in waiting and target ads based on that. Amazon gives us recommendations based on our purchase and view history. Facebook has our private history and so on. We threw away our privacy like it was a piece of trash. We gave it away for free.

Are we really moving into a George Orwell Big Brother world?

We threw our hats in the rings with the techies because they stood for something once. But the truth is money corrupts everything. And our politicians are not going to stand up against the corporations because politics is all about money.

The ignorant still focus on the decline of CD’s and now MP3’s while trumping up the return of VINYL. The wannabe trash all end up on reality TV shows believing that it is a stepping stone to a career in the entertainment business. In all of this, the artists and the writers keep on getting hurt while the powerful fight over their creations. They are just pawns in their game.

Don’t get me wrong, I love a trustworthy shopfront that is reliable with their deliveries, however I don’t like a shopfront that can control everything. And that is the problem in the digital world. No one is looking out for the consumers, us. We believe that the techies have our best interests because so many of the things we do are free, like Facebook and Google and YouTube. However they are not looking out for us and the politicians we vote in are not looking out for us either as they are in bed with whoever contributes to their campaigns. And the big IT companies have no competitors at the moment.

We used to join together under artists however they are all now part of the corporate machine with so many deals crossing over it makes the mechanics of the brain look simple.

Why do you think Dodge and Motley Crue are in bed with each other?

Dodge has realised that Motley Crue fans will be more inclined to purchase high performing cars so the partnership will allow Dodge to distribute more vehicles so that they can make money.

So don’t believe everything you read. Distribution is the reason why corporations become monopolies and the truth is this; the corporation that controls the distribution chain wins.

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A to Z of Making It, Music, My Stories, Stupidity, Unsung Heroes

So You Wanna Be In A Band

ENTITLEMENT

I feel bitter as I’m going through a clean up/archiving process of some old emails. What can I say, they just brought back so many bad memories from my ex band members.

The first thing that stands out is the entitlement of my ex band members. Just because they played an instrument on a song, they argued that they were entitled to a song writing percentage. Just because they suggested that we play the riff once instead of twice, they believed they were entitled to a song writing percentage. And the bass player who joined to play live gigs also put in a song writing claim.

The band was formed in 2008. The majority of the songs that I used in the band were written during 2004 to 2006. I registered the songs with the rights organisation during that time as I was planning on shopping them around to other artists. Even though I showed these facts to my band members they still argued with me over their entitlement to a song writing share for the songs.

Let’s face it, bands are complex beasts and very hard to hold together. Instant fame and riches could push aside some of those bad vibes for a little while or maybe even a decade. However those bad vibes will always come to the forefront until an explosion happens of mass proportions. Motley Crue and Vince, Axl Rose and the rest of the Gunners crew, Don Dokken and George Lynch, The Eagles, Machine Head and Adam Duce. And there are many more examples when that innocent love for music turns sour.

Arguments ensure over money all the time because each band member is on a different financial path. Some are on unemployment benefits, some are on unemployment benefits and casual wages, some are on something else all the time and some are full-time workers. Some band members are more important to the band than others.

The thing that pissed me off the most was when I used to hear the drummer or the bassist or the vocalist telling other people that they were involved in creating the songs and that they had some input. That piece of dishonesty didn’t sit well with me and still to this day it makes me bitter.

DISHONESTY

I know that all of the songs have been written by me and only me. I was the one that spent time away from my family to write the songs. I was the one that recorded them on my Zoom 8 track machine alone late into the night. I was the one who tabbed them on Power Tab while my foot was rocking the bouncer in an attempt to put them to sleep.

To me, if a person suggests that we do the chorus once instead of twice that is not a reason to add them as songwriters. They didn’t contribute anything musical to the song nor did they contribute any new lyrical ideas or melodies. All they did was suggest to play a piece of music/words already written once instead of twice. In an end of credits scroll list from a movie these people will be listed as editors. The writer is still the writer regardless of what the editors do with the script flow.

So of course, I confront the drummer at his dishonest statements, and of course he disagrees with me aggressively stating that he did provide input. Of course I don’t let it slide easily and I ask him what input did he actually have. What piece of music did he contribute? What lyrical verse or melody did he contribute?

He answers that he provided ideas on subject matter. I reply that an idea does not mean that he wrote any music and lyrics. He answers that he assisted with a melody in a verse. I ask him what did he actually change that was so different to what I wrote in the first place.

Singing a word by enhancing the syllables is not a reason to get a song writing credit. Otherwise, James LaBrie or Vince Neil would get song writing credits all the time. Hell, if I used the logic that the drummer put forward that would mean that Bruce Dickinson needs a songwriting credit for every single Iron Maiden song, even the ones from the Paul Dianno and Blaze Bayley era of the band as Bruce did enhance the vocal delivery.

At this point, the singer and the bass player are on the drummers side and I feel betrayed.

BETRAYAL

I remember the day when I got a call from the rights organisation advising me that counter claims have been made on the songs I wrote from the drummer, the bassist and the vocalist. I was in a state of shock. And boy did I hate and curse them bad. I will never forget that moment because it made me realise how deceitful and dishonest people can be.

I told the rights organisation that I do not agree with their counter-claim however the rights organisation did not care either way. The songs go into suspension and any money accumulated from them is held by the rights organisation. For the rights organisation it is a win win. But for me, it was a loss. I had to get a lawyer who charged an arm and a leg however the work that he did was not of the quality that he charged me for. I was told that the onus was on me to prove that I wrote the songs. I saw this as unfair and unjust. The onus should be on them to prove that they contributed to the song writing.

So why did all of this rubbish happen?

GREED leads to a sense of ENTITLEMENT. What I had was a bunch of average musicians that have never written a song in their lives wanting to change the truth so that they are seen as more important than what they really are/were. To prove my point once I was out of the band, in the space of eight months they didn’t write nor release not one NEW song. What a bunch of talents, hey? And then the band ended.

So while forming bands are initially fun, if any artist is serious about making it in the music business and they think that the above doesn’t happen then they are living in a delusional world. This is what happens in the real world because untalented people are greedy. This is what happens because untalented people want to trump up their efforts as being more important than what they really were.

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A to Z of Making It, Alternate Reality, Music, My Stories

2015

STREAMING
Streaming wins. So if you are an artist and your business model is based on recording an album and selling it, then you are challenged. However if you are an artist that creates new music to engage with your fan base then the world is your oyster.

DATA
The greatest value of any online company lays in the consumer data it collects. Why do you think Google, Amazon and Facebook are valued so high? So if you are an artist with an online presence what do you know about your fans? How do you turn fans into customers? How do you reward them?

DIVERSIFY
Diversity is the key to survival in any business. Amazon back in 1993 started off as an online bookstore. Now look at what it sells and what other services it provides. If you are an artist you start off with creating music. Then what is the plan.

NEWS/MEDIA
Who can we trust to be impartial today? The main news outlets are owned by massive corporations who are conspiring to control the narrative. They exist today to serve a select few. The ones that control the narrative are the ones that control life because in the end people love a story. That’s why novels, TV and movies are popular. That’s why reality TV shows employ scriptwriters.

TOURING
All the money for the artists is in touring. If you are a new band, then you need to establish a fan base before you even contemplate playing a show or touring. It’s totally different to when I was starting out. If you are a small independent band and self funded or a large independent band and self funded your mission is to constantly release new music, connect with fans and play live. It’s a lot of hard work and if all band members are not on the same page animosity ensures.

ALBUMS
If you are going to spend the better part of a year writing and recording it, then it needs to be great from start to finish. Good is not good enough anymore. Even though Five Finger Death Punch released two albums worth of music they really had enough great songs for one nine track album. Machine Head went three tracks too many on their new slab. Megadeth on Super Collider really had three good songs with a cool cover of Thin Lizzy. It should have been an EP instead of an album. Isn’t it better to tour on four great songs then a whole albums worth of music where only one song is included in the live set.

TECH
Our digital lives are all tangled up with the big technology companies, like Google, Amazon, Apple and Facebook. These big techies are also becoming the powerful cultural gatekeepers that the much despised record labels held so dear for so long. Will the same hate befall the new cultural gatekeepers like it did the record labels.

TRUST
Our relationship with the large tech companies is based on trust: we trust them however we don’t really understand what they are gathering on us. And that trust will start to erode.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Thrash Metal

I am a great believer that certain musical styles rise to prominence on the backs of social change or a social movement. There is a quote from Deena Weinstein who is a Professor at DePaul University in the Metal Evolution Thrash Episode that goes something like this;

“When Thrash started in the early eighties Thatcher and Reagan were in charge and we had a highly conservative very restrictive kind of society and if you’re a teenager especially a teenage male, yuck, you don’t want to live in a place where they are in charge. This made males feel like they had to fight against the system just to stay in place and that kind of aggression leads to a sense of wanting to be louder and faster.”

By 1988, Thrash Metal in Australia was becoming huge. There was a substantial underground movement of thrash bands or bands that dabbled in rock, thrash and traditional heavy metal and there was an audience for it. Suburban garages became jam rooms for a million wannabe thrash bands.

And then came Metallica to our shorelines for the “Justice” tour.

All of those suburban teens who had seen their parents deal with the Black Monday Wall Street crash purchased tickets.

All of those suburban teens from immigrant families that had seen their parents get dicked around and racially abused purchased tickets.

All of those suburban teens that had seen their parents get shafted from various long-term state governments that dealt in corruption purchased tickets.

All of those suburban teens that had seen their parents get fired from companies that dealt in corruption and bribery of politicians purchased tickets

 

All of those suburban teens who didn’t fit in to the new divide between the haves and the have-nots purchased tickets.

All of those suburban teens who had finished high school or dropped out and couldn’t hold down any jobs or get work, scrapped up enough cash to purchase tickets.

We even made the news. In our excitement to get into the venue, we broke down gates and fences. When the police came we resisted. So many misfits, that just wanted to fit in.

We all stood together with people wearing Venom, Judas Priest, Iron Maiden, Ozzy Osbourne, first two albums Motley Crue, Twisted Sister and Slayer tops. This was our moment and the “…And Justice For All” album with its lyrical themes of corruption and truth being sold to the highest bidder was the same shit that we faced or our parents had faced. We all related to the “injustice” themes throughout the album.

I have always debated with people who was the biggest band in the genre. I always saw it from an influential musical point of view and others saw it from a sales point of view. Metallica and Megadeth to me are the two bands that had their feet in so many genres. With each album they kept on crossing over into new markets. That is why to me, the Black album wasn’t outside of the norm for what the Metallica sound is.

In the doco, Sam Dunn (the interviewer) felt betrayed when Metallica came out with the “Black” album. He wasn’t alone in that view-point. A lot of my peers also felt betrayed at the album however I couldn’t understand their viewpoint.

Metallica always had more accessible shorter songs on every single album leading up to the “Black” album.

What about, “For Whom The Bells Toll”, “Escape” and “Trapped Under Ice” from the “Ride The Lightning” album.

What about, “Leper Messiah” (how good is that bass riff (RIP: CLIFF BURTON) over the E5 power chords from 0.33 to 0.55) and “The Thing That Should Not Be” from the “Master Of Puppets” album while the “…And Justice For All” album had the big one, “Harvester Of Sorrow.”

All of those songs are more or less at the same tempo that the “Black” album songs are at.

I for one am glad that Metallica had the balls to make the “Black” album instead of “And Justice For All Part Two”, which if you look closely at it, the Justice album was more or less, “Ride The Lightning Part III”.

Megadeth on the other hand, in between their drug addictions and overdoses created some definitive songs. All of the thrash fans that felt betrayed at the Black album liked “Peace Sells”. That is why their view points just didn’t make sense.

Yes people, the mighty Dave Mustaine was way ahead of his time. He gave Metallica that technicality and their sound in the early years and by 1986, he gave the Thrash movement a crossover hit song in “Peace Sells”. It was all over MTV.

And that is the reason why this sub-genre has survived and grown. The two biggest bands of the movement just kept on crossing over and those two biggest bands had two super influential songwriters in Dave Mustaine and James Hetfield. It’s hard to believe that once upon a time they were in the same band.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

The War Between Money and Art

The music industry is a thriving industry. It always was and still is. History has shown that musicians have expressed themselves lyrically without interference in their vision. They have been creative and innovative. However, with the rise of the recording industry and the money pyramids that industry created, the musical vision was compromised. Greed became more important than the vision. Once our heroes attained riches, the songs post “most successful album” just didn’t connect or resonate anymore.

As kids growing up, we fall in love with music, the melodies, the riffs, the lyrics, the phrasing and that free rebellious feeling that it inspires in us. Music always captured a sense of time and place. I could hear a song that I haven’t heard in ages and immediately it places me back in a time and a place of my past.

Music is about the creative individual and how they express their creativity. Great creativity equals success and success equals profits. When money enters the game and people who contribute nothing musically start to live a very comfortable life from those profits, then all they care about is keeping those profits the same plus a little bit more. That is why pop music suffered in the Eighties while Metal and Rock took a foothold. Metal and hard rock was honest and real. However once it became a commercial viable product, commerce took over and metal/rock became stale, until Bon Jovi, Def Leppard and Guns N Roses blew open the paradigm again and suddenly every label was chasing similar style of bands or getting their current roster to emulate those two bands.

Impose any financial and marketing frameworks on creativity and you get compromised art.

Conformity.

A business that is 100% about profit.

And the very thing that brought money into the industry in the first place and made the industry so popular is sacrificed. What was free and rebellious becomes controlled and processed. In 2014, the songwriters from Sweden have this down pat, which is no surprise as Sweden did give the world IKEA, which sells generic and bland ready-to-assemble furniture, much like the pop industry right now, bland ready to listen music.

The songwriter of the two thousands is without doubt Max Martin, a Swede. Taylor Swifts pop career has been written by Max Martin. Britney Spears career has Max Martin all over it. Bon Jovi’s comeback hit “It’s My Life”, yep that had Max Martin as well on it. Pink’s “Please Don’t Leave Me” and Kelly Clarkson’s “Since U Been Gone” also had Max Martin all over it.

And where did Max Martin start his career. It was as a singer in a metal/rock band called “It’s Alive”. The band was a stepping stone to meeting other people and eventually he got into song writing and at the moment his team is known as an “assembly line song writing team”. Martin is that big in Sweden, that the Swedes will now be able to lick him via his own postage stamp.

It’s a thin line as artists want to be paid for their creations and record labels want to make money of art that they have funded. Add to that mix songwriters like Martin who also want to get paid along with the publishers. However all sides are forgetting the crucial unknown, the FANS.

The casual music fans will lap up the trashy, mass-marketed pop music and any other music that crosses over into the pop stratosphere. The niche fans will bank roll their heroes forever and a day. Think of Shinedown as an example. They crossed over with “The Sounds of Madness” album and had platinum parties for singles and album sales in excess of a million. The follow-up, while still popular moved half of its predecessor. What that means is that the original niche fans of the band still purchased the album, the merchandise and the concert tickets while the casual fans streamed it and purchased the concert tickets, as Shinedown did big business at the box office on the Amaryllis tour.

But the question in all of this is that labels are seeing a future where the artists are tied to corporate ‘brands’. With this kind of business mindset, would another Dream Theater, Pantera, Machine Head or Metallica even come to be.

How can an artist be free to express their musical vision if they are tied to a corporate brand whose only interest is profit and commerce.

George Orwell said that “Myths which are believed in tend to become true” and the recording industry via the RIAA and the Publishing firms are all about making myths into truths. However Orwell also said that “In a time of deceit telling the truth is a revolutionary act” and that is what the Internet has allowed. The internet has allowed people to tell the truth or to offer a differing viewpoint then the one that is pushed by the lobbyists and the copyright industries.

For artists it is all about the song. That is your ticket and your bargaining chip. The song is your entry into the business. A lot of songs equals a body of work (not an album). But you need to work it, and you need to connect.

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A to Z of Making It, Influenced, Music, My Stories, Unsung Heroes

The Master At Re-Interpretation: Joe Cocker (R.I.P)

When I started to play guitar in the Eighties I was obviously into the whole metal and hard rock scene. As far as I was concerned, it had to be all pedal point riffs, fast eighth or sixteenth notes and a whole lot of shred thrown in. I was self-taught for about three years however my dad kept on pushing me to go to a guitar teacher.

My dad got the number of a teacher from a work colleague of his, who had has son visiting the same teacher. To cut a long story short, the lessons were structured on theory, rhythm, scales and it ended with the teacher (his name was Michael) showing me a song to play. Michael asked me in advance to give him a list of hard rock and metal songs that I want to learn so that he could figure them out and show me. I told him that I got that part covered and I would like him to show me songs that he likes regardless of what styles they are or from what artist they are.

I must say it was a dead set eye opener. Apart from sitting down and learning songs outside of the style I was interested, I also learnt the art of melody, better chord placements and vocal phrasing. Overall these sessions made me a better musician and a songwriter. It changed my viewpoints from being just a guitar player to being a band player and to play for the song instead of the glory of the solo.

“Bad Moon Rising”, “Sitting On The Dock Of The Bay”, “Mr Bojangles”, “Sunshine of Your Love”, “I Shot The Sherriff”, “Knockin On Heavens Door”, “Imagine”, “While My Guitar Gently Weeps” and “Lambada” happened in the first 9 weeks. Then we started with some Beatles songs like “Yesterday”, “All My Loving”, “Come Together”, “Let It Be”, “Day Tripper”, “Eight Days A Week” and eventually we got to “With A Little Help From My Friends”.

And that is where Joe Cocker comes into my life. It was his version of the song that I remembered. So I started to study some of his most well-known songs and I found out that he didn’t write any of them. But it was his re-interpretations of those songs that made him a superstar. Some people are great at just writing songs, some people are great at writing and performing their own songs, while others are great at re-interpreting other people’s songs. That is Joe Cocker.

His fame is tied to what he did with the words of other songwriters. And Cocker (along with his collaborator’s) chose well.

“She Came In Through The Bathroom Window” and “With A Little Help from My Friends” released in 1969 and 1968 respectively. “She Came In” was Cocker’s big U.S hit at the time, while “With A Little Help” was his big U.K hit.

“Delta Lady” released in 1969 was written by Leon Russell. “Don’t Let Me Be Misunderstood” also released in 1969 was written Nina Simone and covered in 1965 by the Animals. “Feelin Alright” was written by Dave Mason with Traffic.

“The Letter” released in 1970 was a song from 1967 by the band Box Tops. An upbeat rock version of “Cry Me a River” was released in 1970 by Cocker however the song’s roots go back to 1953 and it was written by Arthur Hamilton. “You Are So Beautiful” released in 1974 was written by Bill Preston whose original version first appeared in 1974 however it was Cockers slowed down version courtesy of producer Jim Price that made the song a hit.

Cocker’s biggest single came in 1982, when ‘Up Where We Belong,’ a duet with singer-songwriter Jennifer Warnes’ from the movie ‘An Officer and a Gentleman,’ stayed at No. 1 for three weeks. This is one song that wasn’t a cover of a previous song, however it was written by a song writing committee in Jack Nitzsche, Buffy Sainte-Marie and Will Jennings.

Then in 1986, “You Can Leave Your Hat On” came out. The song was written by Randy Newman and it goes back to 1972. “Unchain My Heart” was released in 1987. The song was written by Bobby Sharp and recorded first in 1961 by Ray Charles. Then in 1989 came “When The Night Comes” a song that wasn’t a cover, however it was written by hit songwriters in Bryan Adams, Jim Vallance and Diane Warren.

The point of all this.

In the mid-nineties I was in a band. We played three sets each night and got paid $150 each. The set up was bassist/vocalist, drummer and myself on guitar. The first set was originals. Hard rock originals. Think about that for a second. The mid-nineties was very hostile to hard rock bands, however we didn’t care. Anyway the second set involved covers from the sixties, seventies and eighties and the last set was all nineties modern rock songs. It was the second set that got the best applause.

The bassist and I had a knack for re-interpreting  songs. “Stormbringer” and “Knockin On Heavens Door” became one song with music coming from Deep Purple and the lyrics coming from Bob Dylan.

“Foxy Lady” and “Immigrant Song” became another song. “Born To Be Wild” and “Cum On Feel The Noize” was one more. “We Will Rock You” and “Long Way To The Top” also got merged. I am seeing a lot of this cross merging on the internet, especially between Metallica and Megadeth. Fans of the bands are doing their own merging and re-interpretations of the bands classic songs. One song that we didn’t change at all (and played within our originals set) was “Breaking The Law” from Judas Priest. And the grunge/industrial crowds we played to at the time lapped it up. They thought the songs were our own song and we didn’t tell them any different.

Throughout this whole phase, Joe Cocker was in the back of the mind. I kept on asking myself, how would Joe approach this song. Would he slow it down, speed it up, funk it up or just fuck it up.

Hell, our heroes hooked us with cover songs or crossed over into the mainstream because of cover songs. Motley Crue with “Smokin In The Boys Room”, Tesla with “Signs”, Machine Head with “Hallowed Be Thy Name”, Killswitch Engage with “Holy Diver” and many more.

As a musician, there is a lot to learn from re-interpreting other people’s songs. There are some songs that are just perfect for you and relate to you in a way that they could have been written by you. It’s okay to cover songs and to have a career based on your re-interpretations of cover songs.

Rest in peace Joe Cocker, you showed me that music is much more than the clichéd “these songs are my children” point of view.

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