Category Archives: A to Z of Making It

A to Z of Making It, Copyright, Music, My Stories, Piracy

Apple

In order to lead you need to stay ahead of the game. In order to stay ahead you need to innovate/create.

Apple is one such company that is at the crossroads. The iTunes store is seeing a decrease in MP3 sales. Their first foray into streaming, iTunes radio never really took off.

The move into the streaming market dominated by Spotify and YouTube with the Beats acquisition is still at the starting gate and the birth of new products since the death of Steve Jobs has stagnated , however the iWatch is being hyped up by critics and bloggers as a savior.

But what people are failing to see is what Apple is doing behind the scenes. The acquisition of smaller companies into the Apple network forms a picture of a large corporation gearing up to control more of our daily lives.

Let’s not kid ourselves here. IT companies are billion dollar industries because of the data they harvest from us, the people. It is that data that provides a dashboard on how to market a product and to whom. And Apple are gearing up for a mammoth shake on the data front.

They have purchased Semetric, the U.K company behind Musicmetric. For those that don’t know, Musicmetric is a web service that analyses data on the internet around sales of music, P2P downloads, YouTube views, streams, social networks and sells that data to record labels, artists and others.

I saw Musicmetric as a great tool and it’s most valuable asset is that it looks at BitTorrent (p2P) downloads (both legal and illegal). It could tell an artist which countries and cities are illegally downloading their music.

To me, these are fans that can be monetised via live performances, provided the artist has the means to get there. For newer acts it tells them where their music is popular even though they don’t see that popularity translate into sales because in the end a fan base is a fan base. It has been proven that at some time down the line these fans will commit financially to the artist.

Which is a shame because I cant see how Musicmetric will stick around as a standalone service anymore.

Apple has gained a key in-house tool that it can use to track  sales and streams within iTunes alongside social networking stats. But the reason why Musicmetric worked is that it also included Spotify and YouTube activity into its dashboard, however the chances of those two entities remaining with Musicmetric (now that it is owned by Apple) seem to be slim.

Another interesting piece I came across is Apple’s latest patent, which states that it will allow people to legally share music and videos with friends as long as those users have a license. As the Torrentfreak article points out;

While “legalized P2P sharing” may sound appealing, in theory it’s actually quite restrictive. The idea introduces a new layer of content protection which means that the files in question can only be played on “trusted client software.” This means that transferring files between devices is only possible if these support Apple’s licensing scheme. That’s actually a step backwards from the DRM-free music that’s sold in most stores today.

Interesting.

So what we have is a company that has purchased a data analytics company that tracks illegal P2P sharing activity as part of its dashboard and they have just been given a patent to legalize P2P sharing amongst its users provided they have a license.

But seriously, Napster came out close to 16 years ago. Yes, 16 is the number. That is close to 6000 days ago and the recording industries have done nothing to give the fans of music anything that remotely resembles Napster. Meanwhile, technology companies have done all of the innovating.

To me this is another attempt at control and restriction and that is a bad thing.

These new tools will most probably be packaged in with their Beats music service and if my reading between the lines is correct, Beats Music will also be a P2p protocol sharing service provided the user has a license which will probably come automatically with the purchase of an Apple product.

Standard
A to Z of Making It, Music, My Stories

Winning and Losing

In sports people lose all the time.

However when it comes to life, money and status no one wants to lose. Everyone just wants to win, all the time.

And music over the last 30 years has followed the mantra of winning, which brings us to the music of today which is all about the payday.

When you get artists whingeing about fans not buying their music, then how can they tell me that their views are not about money.

I understand that they want to get paid. I go to work Monday to Friday to get paid. I provide my time and effort to a company who wants to pay me for that time and effort because I have a certain skill set that they need for their business.

Music is not like that.

When an artist starts out there is no one there that wants to pay them for the time and effort they put in to create music. There is no fan base and there is no record label. Furthermore, people don’t become fans of music because those musicians have a certain skill set.

If an artist does have a fan base and they create new music, then there is no guarantee that the new music that artist creates will have the same impact on the fans as the previous music did.

Metallica is always a band that is up for discussion on this point alone.

There is a segment of early day fans that detest everything Metallica released after “…And Justice For All”.

There is also another segment of fans that detest the fact that the band made a film clip for the song “One” from the same album. For those fans, that endeavour alone was a sell out.

Then there are fans of the band that came into the fold because of the “Black” album. Now these fans are seen as imposters by the ultra-radical early days fans, however to me these fans are very important in Metallica history because the whole back catalogue of the band started selling like crazy as well.

And that is because these new fans wanted more. They didn’t know that Metallica had four albums prior. So they went deep into the Metallica catalogue and as a result all of the previous album became multi-platinum superstars.

So in a roundabout way, Metallica went from pushing boundaries and creating what they want with no restrictions to a band that created music under the restriction/pressure of not losing what they gained with the Black album success. The problem is further compounded when everyone else attached to the artist now needs to get paid. The labels, the managers, the accountants, the lawyers and all the other middle people involved want to get paid.

So we have a music business were everybody that participates wants to get paid a percentage. This then leads to musicians that want to be as rich as the businessmen that grace the Forbes 100 lists.

Why.

Those billionaires are hated. Do you reckon Mark Zuckerberg or Jeff Bezos or Rupert Murdoch get any respect from ordinary citizens?

Of course not.

Meanwhile the artists are idolised and adored. Artists have the reach. Their music dominates Facebook, Twitter and YouTube.

So I don’t believe in this bullshit about the recording industry being financially challenged because the real truth is that there are millions upon millions of dollars in music to be made if you’re a star.

However in most metal and rock circles, 99.9% of the artists like Machine Head, Shinedown, Slipknot, Avenged Sevenfold, Volbeat, Halestorm, In This Moment, Killswitch Engage and so on are working class acts. But if you look at their box office returns for each show, all of these bands are grossing $150,000 plus each gig and that is the paradigm shift the recording industry can’t handle. Most of the money now comes from live instead of recordings.

And just like the company I work for, 99.9% of the staff are from working class families. That is reality so why deny it and if you are an artists starting off that is grounded in reality, expect to have a successful working class musical career. However if you are an artist that is grounded in dreams and one in a million stories, then expect to be disappointed and make sure your education is up to scratch.

Standard
A to Z of Making It, Music, My Stories

The Era Of The Song

The whole “we know how our favourite artists look” era is over. Blame MTV for making it happen in the first place.

Music television made the musicians mega stars. They took them from the magazines and the concert stages and put them into our TV rooms. It made an act that would maybe move 100,000 units in the pre-MTV era and turned them into Platinum superstars during the MTV era.

But the MTV era is history.

The era of recognising an artist and mobbing them is history. No one even cares how artists look these days. The song is back at the forefront as it should be.

It’s all about the song. Without it, you have nothing.

Pop Music might be in the press and reality TV shows might get the ink, the good thing (from a metal/rock head perspective) about those products is that their lifespans are limited. Their whole deal is the look. The song is irrelevant.

Meanwhile, the real good rock and metal artists are just working away and crafting their art, year after year. Music is a game of survival.

I remember I had a VIP pass for Coheed and Cambria’s Sydney show a few years ago. At that point in time we (my cousin and I) were not sure if it was going to be a meet and greet or an acoustic show. I was going up to the concert with my cousin and we were talking about the other band members. Apart from the distinctive look of Claude Sanchez, the other band members look like computer programmers.

If we saw the other band members in a line up we wouldn’t be able to make them out.

Which was a far contrast to the month before and the larger than life personas of Motley Crue and Kiss.

So we started talking about other current bands that we like. We both agreed that Robb Flynn and Adam Dutkiewicz are unique enough to be recognisable.

Yesterday’s hero is forgotten today. The internet machine makes them and spits them out. The only thing that survives is the song and that song needs to be great. It’s an artists greatest weapon in the battle for people to pay attention to you and to hang on your every world.

That is why I find Top 10 album lists interesting, because while they place the album high on a list, the ink attached to the album is all about the song on the album that connects with them. On occasions a few songs hit the mark. Very rarely do all of the songs on an album hit the mark.

For example, I am a pretty hard-core Zakk Wylde fan. The first reason was that he paid a true homage to Randy Rhoads (whom I am even a bigger fan off) when he joined Ozzy. While Jake E Lee and Brad Gillis tweaked and changed Randy’s solos, Zakk Wylde played them note for note. I remember a quote he made in “Guitar World” years ago when the magazine interviewer asked what is the thing that he likes the most about being with Ozzy. He said it was like being in a glorified cover band where you get to play your own shit along with songs from Black Sabbath, Randy Rhoads and Jake E.Lee in front of thousands of people each night.

Last year, Black Label Society released “Catacombs Of The Black Vatican”. The song “Angel Of Mercy” stood out right away. It is a constant on my playlist. If I had to do a Top Ten album list, then the album would be in that list purely because of that one song.

I dare anyone to name the full track list of their top ten albums for 2014 without having to refer to a visual aid to remember. It’s because we can’t. I would love too, like times of old, but I guess things change.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Dokken, Motley Crue and Ratt. More examples of the Progress Is Derivative Model

This isn’t a story about who ripped off who. To me those arguments are irrelevant as I am a great believer in the “progress is derivative” principle which is that all artists take a little bit of what came before and create something that to them is original.

It’s funny how you can have three songs that have pretty similar main riffs however each song has a totally different reach and impact with the audience.

Listen to “Young Girls” from Dokken’s first album “Breaking The Chains” and then listen to “Looks That Kill” from Motley Crue.

Now ask yourself the following question;

Do the opening riffs sound very similar?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise until you hear that they do sound very similar.

Now listen to “Tell The World” from RATT.

Does the opening riff also sound similar albeit with a few small variations?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise.

Musically, the three songs have a definitive riff that is very similar. However, one song is clearly forgotten, one song is considered a classic and the other one is a fan favourite.

The Dokken song was destined for the scrap heap just by the song title alone. Add to that some really crap lyrics, plus a really lazy uninspired vocal melody from Don Dokken and you have a disaster of mass distortion regardless of how good the bed of music is from Lynch. This is a perfect example of how good musicianship doesn’t shine due to bad lyrics.

In sports you are as strong as your weakest link and in this case the weakest link was the song title and the lyrics/vocal melodies.

Then you have the Motley Crue version that has lyrics drenched in sleaze, attitude and danger. The vocal melodies are simple with three or four syllable phrases, clustered together and barked out with venom. Add to that a song title that screams attention. Without even taking into account the video clip images and what not, “Looks That Kill” is far superior because of the way Nikki Sixx phrases his vocal melodies.

Then you have the Ratt’s “Tell The World”. Stephen Pearcy lived the L.A lifestyle. He immersed himself in the scene, along with his San Diego cohort Robin Crosby.

The main drivers behind all three songs are George Lynch, Don Dokken, Nikki Sixx, Robin Crosby and Stephen Pearcy. George Lynch was a constant L.A performer towards the late seventies and early eighties. Nikki Sixx and Robin Crosby would go on to be best friends. Both were consistent performers on the L.A scene. Stephen Pearcy was also a constant on that scene.

The music in these songs is not about who ripped off who. It is about how the sound of the L.A scene influenced all of the musicians involved.

In a nutshell playing two open string pedal points and then a power chord straight after was pretty basic Hard Rock/Metal 101.

This type of playing was very synonymous with bands like Judas Priest, UFO (Michael Schenker) and Scorpions.

In the U.S, you had the mighty Ted Nugent pushing out songs with definitive riffs based around open pedal points and power chords. Check out “Stranglehold”.

If you want to see that type of figure on steroids and totally original, check out the Randy Rhoads opening riff in “Steal Away The Night” . Rhoads starts it off with two open notes and then an inversion of a power chord. Then instead of doing two more open E’s he plays the B and A notes in lieu of the two open E’s.

In the end, as humans we are a sum of our influences and our cultures. The L.A scene was a culture based around a decadent lifestyle. In between all of that, the bands involved ended up crafting some great tunes along the way.

Standard
A to Z of Making It, Music, My Stories, Piracy, Stupidity

The Costs Of Entertainment Today

Last Tuesday, January 13, I took the family to watch Australia’s game vs Oman at the Asian Cup. To do anything family related is a hit on the budget.

The tickets cost me in total  $171.50 which is broken down by $98 ($49 per adult) and $73.50 ($24.50 for a child).

Apparel at the game cost me $140 for 2 kids T Shirts and 1 female T-shirt.

The parking at the venue cost me $25.00.

Mt Franklin Water cost me $33.60 for 7 bottles at $4.80 each.

Coke Zero cost me $5.60 for a can.

Hot Chips cost me $30 for 5 little round boxes sold at $6 each.

A Chicko Roll costed $5.50.

A Stadium Hot Dog costed $6.20.

A pack of Kettle Chips costed $6.00.

A pack of Honey Soy Chips costed $5.50.

All up the whole day with the tickets came up to about $430.

10 days prior on January 3rd, I also took the family to watch a local A-League football game between Sydney FC and Newcastle Jets. Tickets for that event cost me $61.33 for the family. Parking was at zero cost (on the street with a 20 minute walk) and food/drink costs me $50 in total.

So in total I have spent about $540 on football/soccer related events for the month of January so far. To add to that expense, when I purchased the tickets for Australia’s group match against Oman, I also purchased tickets for the Semi Final and the Final. So those events are coming up on the horizon and thanks to some dumb and arrogant decisions from coach Ange Postecoglou, Australia didn’t finish top of their group, so instead of “hopefully” watching a semi final match with Australia playing, they now end up on the other side of the draw and play at different stadiums.

January is also the month when we gear up for the start of school, plus the registrations for all the winter sports (and gear purchases). So from a family point of view, the costs are adding up, plus we are coming off the Christmas craziness of credit card debt that we still need to contend with.

However, the recording industry and entitled artists are so out of touch that they don’t understand that society in general feels a lot of pain when it comes to money.

We also have a lot of other outlets when it comes to entertainment and events. The more that the recording industry bitches about piracy and lobbies so that ISP’s send copyright notices and track our online behaviour, the more the fans of music just give their money elsewhere.

Normally this time each year, I am purchasing tickets to Soundwave Side shows. That has been the norm every year for the last 5 years. I don’t go to a festival because I see it as a waste of time and a real uncomfortable experience to watch only a few bands that I might like.

However, this year, I don’t really like any of the bands that much to go and watch them. So that money that I used for the music industry is instead going to football.

One last thing about all of the arguments about free music and competing with free.

Water is a natural product and it ends up coming out of our sinks for next to no cost at all. However, the water companies like Mt Franklin have found a way to make us pay a premium for bottled water.

One day an artists with a progressive thinking record label will find their own unique way to make the same happen for music.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Reach, Vinyl and Record Label Lies

Before Napster, the only way a band knew that their music was spreading was by record sales. However, the fact that if a person purchased an album and listened to it once or a million times was never taken into account.

Today, there are so many different distribution outlets. The old way has been blown to bits and 15 years after Napster the record labels are still failing their artists because they haven’t done their due diligence properly in creating tools that can measure “REACH”. Yep, that is the new catch cry for 2015, REACH, not sales.

However, the labels are still confused and the artists more so. Imagine the conversation;

BAND: We should tour [insert country or city or state].
LABEL: Why, you have sold no albums there?
BAND: But we are one of the most downloaded artists there?
LABEL: Well those downloads are not legal ones and P2P is illegal.
BAND: What about Shazam look ups? I see our name all over that report on your desk from Shazam. Our songs are one of the most looked up songs in [insert country or city or state].
LABEL: Look all of this doesn’t mean you have a fan base there that will support you financially.
BAND: But, our streaming numbers are huge there?
LABEL: Leave it with us, I might get the lawyers to get together a 360 degree that will protect us both.

And the cycle of the record label shafting the artist starts again.

The record labels need the artists. It is from all of the copyrights that they own the record labels have achieved this power. With power comes great reach. And the labels abuse that power.

They increased the price of music to cater for the “start-up costs” in the CD manufacturing process back in the early eighties. It was only meant to be temporary and they promised the consumers that the price would be cheaper once they started manufacturing at a certain scale.

However that price never came down when they saw these unbelievable profit margins from CD sales and guess what they decided to do. They colluded to price fix the price on a CD and they killed off vinyl.

And now they are using overpriced vinyl again to increase their bottom lines.

Guess what.

Vinyl isn’t making a comeback just because there are dedicated people out there that purchase it. I purchased the four vinyl singles that Machine Head issued for the “Killers and Kings” demo. I still haven’t opened them and the reason why I haven’t opened them is that vinyl has become a souvenir item.

Don’t get me wrong, I love the sound of vinyl. I have so many great memories around dropping the needle however the turntable that I have at home just doesn’t get used. It’s easier and convenient to bring up the music on the phone and to be honest, I can’t see myself sitting back on the coach, listening to the record and reading the credits while following the credits. I am pretty sure I would end up on my iPhone.

 

We multitask. Yesterday I was cooking a BBQ and I called up the Evergrey Channel on iTunes Radio and listened to that. While the meat is sizzling, I am writing lyrics and listening to music at the same time.

 

Kids today have grown up with the internet. They are full-blown digital natives. They know nothing of the music business before Napster. If they did, then P2P downloads would have dried up when The Pirate Bay was raided in mid-December. Instead, the kids just found different outlets because the past is never coming back.

 

I have three boys aged 9,8 and 3. The older two are high YouTube and Spotify users. The younger one knows of YouTube and everyday he asks me to find Thomas The Tank Engine, Batman, The Wiggles, Planes, Garbage Trucks, Twisted Sister or whatever else has his interest for that moment.

And I am pretty sure that my kids are not the only kids that access content via these outlets.

I’ve said it many times, we always gravitate to something that has reach and YouTube and Spotify have got the reach.

Standard
A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Disruption Eruption

In life we are being disrupted all the time.

Music is no different.

The biggest challenge to artists is that it’s so much harder to reach people because everyone today has a voice. In the heyday of metal and rock it was all about scarcity. You know the drill. The bands and the labels were all about making it to the top of the heap and then once they got there, they aimed to dominate that heap.

The funny thing is that once the bands got to that heap, they would seem to implode and deliver their least valued work.

Pantera worked for years to get to top of the heap. “Cowboys From Hell” opened the door for domination, “The Vulgar Display Of Power” provided the steps to the top of the heap and “Far Beyond Driven” provided the motion to get to the top of the heap. As Vinnie Paul once said in a Metal Hammer interview, “Pantera could have been metal’s next Rolling Stones”. “The Great Southern Trendkill” came after and continued that domination however the fabric of the band was already tearing apart. “Reinventing The Steel” came next and the band split after that.

Metallica on the other hand delivered their least valued work after they reached the top of the heap with the “Black” album.

Twisted Sister struggled for years to get to the top of the heap. They where selling out local bars however they couldn’t get a record deal. In that Seventies and Eighties era you needed a label to go national. Finally, they got that major label deal. It all started via an Independent label called Secret, which led to the European division of Atlantic Records showing interest and eventually signing them, which then led to the U.S arm of Atlantic taking over.

They got on MTV and went multi-platinum.

Then they lost it all. Dee Snider filed for bankruptcy and so did Jay Jay French.

After the fall from the top, both Dee Snider and Jay Jay French had to pick up and start from the beginning again. An old saying always comes back into my head space. It’s not how hard you fall but how you get back up. In the end, failure is never final, however if you allow it to be, then it will be. Jay Jay had to take a job selling stereos before Sevendust came into the scene in the mid nineties and asked him to produce their first album. Dee Snider ended up with a “Reason To Kill” during this period.

The dirty little secret is that one year’s success does not guarantee the next year’s success. It doesn’t in sport, so why should it be any different when it comes to music. If money was the end game, then Jay Jay French made more money producing the Sevendust album than what he did while he was with Twisted Sister.

So what does that say about the correlation between success and money?

It says that while a band is successful, most of the money is going to others. Only when the band is at the stage of Metallica or Motley Crue who both own their masters/copyrights, do the economics change. Otherwise why do you think Tom Scholz from Boston and Don Henley from the Eagles and Jim Steinman for “Total Eclipse Of The Heart” are putting in motions to get back their copyrights. And why do you think the record labels are resisting even though the law states clearly that the labels have to return the copyrights back to them.

It’s all about negotiation power.

The labels don’t want to lose it and the artists that have the big songs want it.

Which means another disruption is around the corner?

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Seriously… Ray Luzier

Isn’t it time that the argument stops being about what has been lost to what can be gained when it comes to copyright infringement/piracy.

Seriously I am disappointed from artists in the metal and rock genres that talk shit like this. It started with Lars Ulrich and Napster. It continued with Gene Simmons and Paul Stanley talking crap. Scott Ian got in on the act. Yngwie Malmsteen and Joe Lynn Turner also had their views and now we have Ray Luzier.

Lets play a little game.

Who can name a song that Ray Luzier wrote? Does anyone know who Ray Luzier is?

I am pretty sure that no one can name one song that he has written of the top of their heads. So why is he given time to make uninformed comments.

He ripped on a fan of Army Of Anyone because he turned up with a burnt CD of the “Army Of Anyone” album and asked it to be signed. Any artists that equates a fan listening to their music as a lost sale should not be in the music business at all. So Ray starts to have a go at the fan because he didn’t have ten bucks to spend on a CD. He accused him of stealing it.

Does Ray even know the definition of stealing?

It means to take (the property of another) without right or permission.

Music is not property, however the CD that the music is on is property. So Ray is accusing a fan of stealing his CD. But wait a second, the kid turned up with a blank CD, that had music copied on it from a friend. It wasn’t Ray’s actual CD and the music on the burnt CD had not been stolen, because the “Army Of Anyone” catalogue is available for purchase and for streaming everywhere. It still could be available in brick and mortar shops (depending if they have old copies lying around because I can’t see many people clamouring to order it)

So what is it Ray.

Stealing or Copyright infringement. And I am sure that Ray Luzier was an angel who never ever got a copy of another bands music on a cassette tape. He must have had so much disposable income in the Eighties that he purchased the originals all the time.

But this is his best quote. “Someone’s gotta do something — put a chip in there where you can’t duplicate it. You know what I mean?!”

So at first he is having a bitch at people infringing on the music he is involved with and now he also wants is to punish the real fans that purchase the CD by not allowing them to media shift it to their mp3 player.

I think that Ray should read up a bit on the Sony BMG Rootkit scandal first. Sony tried to be that someone who tried to do something. What they did was that when a music disc was inserted into a computer, it installed software illegally (and in the background without the user knowing) that ended up creating vulnerabilities in the computer operating system which was then exploited by malware.

This attempt of DRM by Sony led to public outcry, government investigations and class-action lawsuits. DVD manufacturers also tried this and guess what happened. A kid in a bedroom created a program to circumvent the DRM on DVD’s.

Does Ray even know that Amazon has an AutoRip feature. So when a person buys a CD from Amazon, they get an AutoRip of it from download. Does Ray even know that all Pledge Music campaigns perks come with a digital copy of the album.

Seriously dude, I have the “KXM” CD because I am a George Lynch fan. I haven’t played it again after giving it around 20 plus spins. I have listened to the “Army Of Anyone” CD. I got a ripped copy as well from a friend who is a die-hard Stone Temple Pilots fan. It became a coffee coaster after the initial listen.

But Ray seems to fail to see that people still buy albums that they like, along with streaming albums that they like.

Five Finger Death Punch at the moment have combined sales of over 800,000 copies in the US of their “Wrong Side Of Heaven/Righteous Side Of Hell” releases. At the rate they are going, each album will be certified Gold in the U.S. All of their previous albums have been certified Gold in the U.S and again, they are still selling so expect them to pass Platinum in the years to come.

Shinedown, Avenged Sevenfold and Volbeat are bands that are also selling albums week in/week out.

All of the above bands have double-digit numbers on Spotify plus sold out shows at the box office.

So I think its time that the misinformed musicians stop ripping on their fans and start connecting with them. We are the ones that sustain you and if you choose to not be in music anymore because someone is downloading your music, then be gone because you are in the game for the wrong reasons.

Another will come and take your place that doesn’t think of money, because money was always a by-product of the music. It never was THE PRODUCT.

ONE FINAL NOTE: A local retailer in Australia called JB HI-FI is having a deal going on that is marketed as 3 for $10. I was in there on Friday to buy a Halo game for my kids and I thought I would spend 5 minutes to go through the various boxes to see if there was anything that I liked.

I found “Megadeth – Ruse In Peace Live” on Blu-Ray, “Megadeth – Countdown To Extinction Deluxe 20th Anniversary Boxed CD” ( I already own the 92 release CD along with the 2004 remastered/remixed edition bonus tracks edition, so this is the third time I have purchased this album) and a band that I have heard of in name only called “The Red Jumpsuit Apparatus” just so I could round out the $10 deal.

Today I went to another JB Hi-Fi store about 30 minutes away and they didn’t have those albums as part of their deal. And I was curious as to why. So I found them in the metal section and I took note of the prices.

MEGADETH – Rust In Peace (BluRay) was selling for $27.99

MEGADETH – Countdown To Extinction (20th Anniversary Edition) was selling for $28.99.

THE RED JUMPSUIT APPARATUS – Lonely Road was selling for $18.99

Now for the math. I picked up all three for $10 at one store, however 30 minutes away in another store if I wanted to pick up those three albums I would have had to pay $75.97.

ONE FINAL NOTE II: Today I picked up a “Rush Greatest Hits CD”, “Killers – Battleborn” and Guns N Roses – “Chinese Democracy.” The Gunners purchase was purely to add to the CD collection so that Gunners discography looks complete.

Standard
A to Z of Making It, Music, My Stories, Unsung Heroes

Build Your Own Music Road

The Madonna leak made something visible that was never there before. The record label along with the artist reacted swiftly. They didn’t react by going nuclear with lawyers. They reacted by coordinating to finish a sub-set of songs and having them available for purchase on iTunes. Hanging over Madonna and her team was the Christmas break and a deadline to get the music to iTunes before they shut down for the period. However they got it done and the result was that the songs dominated the iTunes charts and sales.

In the Eighties when Madonna broke through, the game was about marketing the album to death so that it would have a big first week and by default retailers would order more stock. Today, an album has a huge lead up and then what.

AC/DC had a huge lead up with “Rock Or Bust”. The Malcolm Young illness story was free marketing, the Phil Rudd legal shenanigans was also free marketing and add to that free marketing all the paid for marketing. And if the band expected huge sales on the board they would be seriously disappointed. However is that a true indication of an albums reach or influence.

In the end, its not about how many records or mp3’s got sold. It’s about who is listening to it. Does it really matter to AC/DC because everyone knows AC/DC makes their money on the road?

Machine Head released an album that sold decent in the first week for a metal band. The media were all over it and then it disappeared from the news outlets. However if you go on Spotify, you will see numbers there of people listening to it. Go to YouTube and you will see the same. Go on Facebook and you will see fans engaging with each other and talking about the album. Subscribe to Robb’s blog posts and you will see the discussions they generate among the people.

The game has shifted. It’s all about the audience and if the audience is listening to an album six months or a year after the release date then that is not news to the media outlets like Blabbermouth and Loudwire. What is news to these outlets is the album release and the lead up. But that is not the only news the audience cares about.

Robb Flynn is aware that to triumph in the future you need to be prepared for a long game. Excellence will survive and you need to work it.

Jonathan Coulton is not a name that is popular in metal and rock circles however the way he has embraced new business models is a great example of an artist who is building his own road and making a living in the process.

As with a lot of musicians, Coulton tried to become a professional musician 25 years ago, however he was unable to break through the gatekeepers. Thanks to the internet, he nurtured its power and reach and became a success this time around. This is the beauty of the internet when it is done right. It levels the playing field. Coulton didn’t have the opportunity under the old system however today he has found his niche and is making pretty good money in the process.

In 2010, he brought in $500,000. And guess what, because he doesn’t have the entourage that other artists have, the majority of the money earned was for him. In other words he cut out as many middle men as he could and that meant the record label.

He used the web and connected with people who became fans, however the big break came with a geeky song about an out of love computer programmer called “Code Monkey”. As I have said a million times it is all about the song. In this case, Coulton put the song on his site, techies picked it up and started discussion it in forums and the rest is history.

One other thing to note here, is that since 2003, he has released music consistently and every year. In some years it was multiple releases. How many metal and rock artists are doing that right now.

I know that George Lynch is and he is an established artist. Check out the last eight years:

2007 – George Lynch – Guitar Slinger
2008 – George Lynch – Scorpion Tales
2008 – Souls Of We – Let The Truth Be Known
2009 – Lynch Mob – Smoke And Mirrors
2010 – George Lynch – Orchestral Mayhem
2011 – George Lynch – Kill All Control
2012 – Lynch Mob – Sound Mountain Sessions
2012 – T&N – Slave To The Empire
2013 – George Lynch – Legacy (EP)
2013 – Lynch Mob – Unplugged: Live From Sugarhill Studios
2014 – KXM – KXM
2014 – Lynch Mob – Sun Red Sun
2015 – Sweet And Lynch – Only To Rise

Who else?

Standard
A to Z of Making It, Music, My Stories

Distribution

Last year a couple of big corporation plays happened.

The Amazon/Hachette war was not about books. It was about a power play between Corporations. One Corporation has the distribution and the reach, while the other has the content. Somewhere in between are the writers who are paid sweet f.a while Hachette and Amazon rake in millions.

The YouTube/Independent Label war was not about music. It was about a power play between a new cultural gatekeeper and a union of labels that want to play the music game. As with the Amazon/Hachette war, one corporation has the distribution and the reach, while the other has the content. While the major labels got favourable licensing deals because they bring in most of the traffic, the independents got a pittance. Somewhere in between are the artists and the songwriters who are again paid sweet f.a while YouTube and the major labels rake in millions.

What does this tell us about the world?

It tells us that DISTRIBUTION IS KING. It was never content. Content has to go to where people can buy it, see it or hear it and distribution puts it there. However distribution as usual is controlled by corporations. The record labels used to control it and now the techies control it. Copyright infringement was never the issue for the record labels. Their real issue was that their control of the distribution chain was diminished or made obsolete by the internet.

As a by-product, creators may gain fame from the sales of their works however the money remains with the distributor. How do you think the major labels became major labels in the first place? It was due to distribution. Apple promotes itself as a manufacturer and a software maker however underneath all the front end marketing they make their money as a distributor.

So with different corporations controlling the distribution chain what does the mean for us?

The same as it always has. Corporations are not our friends as they are all about the bottom line and with the Internet every store is next door to each other and only a mouse click away. With so much competition only a select few survives.

Napster decimated the record stores. While ignorant media outlets trump up a small vinyl increase, YouTube and Spotify are increasing their power exponentially. That’s right, we have people celebrating the old vinyl format and overpaying while the digital distributors aren’t even paying attention as they grow bigger and bigger.

YouTube is the place we check out to try/sample everything. Google is the place we go to for search. Facebook is our digital home, showing the world what such great and happy lives we lead while under the surface it’s actually hard and depressing. Amazon is where we go and buy everything. Apple is still in front for the smartphone wars even though the Samsung products offer way more features. There is a war between various streaming services going on right now. Expect one to survive and at the moment Spotify is in the lead for music and Netflix for movies.

Is this good for us?

All we have done is replace one cultural gatekeeper with another. But the problem with this replacement is that we are also giving a large part of lives to these new cultural gatekeepers. Google has our search histories in waiting and target ads based on that. Amazon gives us recommendations based on our purchase and view history. Facebook has our private history and so on. We threw away our privacy like it was a piece of trash. We gave it away for free.

Are we really moving into a George Orwell Big Brother world?

We threw our hats in the rings with the techies because they stood for something once. But the truth is money corrupts everything. And our politicians are not going to stand up against the corporations because politics is all about money.

The ignorant still focus on the decline of CD’s and now MP3’s while trumping up the return of VINYL. The wannabe trash all end up on reality TV shows believing that it is a stepping stone to a career in the entertainment business. In all of this, the artists and the writers keep on getting hurt while the powerful fight over their creations. They are just pawns in their game.

Don’t get me wrong, I love a trustworthy shopfront that is reliable with their deliveries, however I don’t like a shopfront that can control everything. And that is the problem in the digital world. No one is looking out for the consumers, us. We believe that the techies have our best interests because so many of the things we do are free, like Facebook and Google and YouTube. However they are not looking out for us and the politicians we vote in are not looking out for us either as they are in bed with whoever contributes to their campaigns. And the big IT companies have no competitors at the moment.

We used to join together under artists however they are all now part of the corporate machine with so many deals crossing over it makes the mechanics of the brain look simple.

Why do you think Dodge and Motley Crue are in bed with each other?

Dodge has realised that Motley Crue fans will be more inclined to purchase high performing cars so the partnership will allow Dodge to distribute more vehicles so that they can make money.

So don’t believe everything you read. Distribution is the reason why corporations become monopolies and the truth is this; the corporation that controls the distribution chain wins.

Standard