Music, My Stories, Stupidity, Treating Fans Like Shit

Dream Theater has a listening party and forgot to invite any fans.

The future and the present is all about going direct to the people who will pay for what you do.

Dream Theater just had a listening party for their new self-titled album and who did they have in attendance? The answer should be their FANS. They should have done the work via their website (which is still showing A Dramatic Turn Of Events graphics – another dumb decision so close to the new album coming out) or on Facebook to identify fans in the local area that should have been there.

Instead they had the people that will not pay for the music there. The usual media suspects and reporters. They surrounded themselves with people that will not write a negative review about them because this is the year 2013 that we live in and everyone wants to be a member of the club. Everyone wants to be invited back and everyone wants to be liked. Has anyone purchased a Dream Theater album because Billboard Magazine rated it highly or poorly or from a Village Voice review? The answer would be a definite NO. Why? Dream Theater built their career outside of the mainstream. It was the mainstream that came knocking on the door for Dream Theater and they let them in.

This is where Dream Theater missed an opportunity to go directly to their fans. They are marketing this album the old way. Yes they are using online blogs and so forth, however they are still not going direct to their fans. Remember back in 1991, Metallica had arena sized listening parties for their fans before the release of the Black album. This is where Dream Theater could have gone in deep with their fan base. This is where Dream Theater could truly CONNECT with them and find out what it is they love about the band. This is where the album could have marketed.

I am a Dream Theater fan and I am negative about the way they are missing out on so many opportunities to connect with fans in the current climate. The webisodes updates have been really lame without any hint of how the new music will sound like.

Don’t get me wrong, I will be purchasing the deluxe edition of the album as I have always done and so will thousands of other fans. The difference here is I believe Dream Theater can sell in the millions, if only they shift their thinking and stop missing opportunities to connect direct to fans.

Remember The Blackening from Machine Head. It has been heralded as the best metal album of the first decade. They also had a listening party in the studio before the album came out with their fans. After that, they went on a three year victory lap touring behind it.

Dream Theater needs to shift their thinking.

In the meantime, go check out the great new song from Trivium called Brave This Storm.

Standard
A to Z of Making It, Influenced, Music, My Stories

Undeniable Greatness with Metallica and Dream Theater

You are a teenager and starting a band. What do you have that could bring you untold fame and riches?

Life is your art right. It forms the basis of the songs that you write. The personal experiences from your life form the themes. So the saying goes, you need to have lived to create everlasting art. So if your definition of success depends upon becoming a household name in the quickest time possible, you’re going to waste a lot of time being frustrated.

The winners that win, do so because they outlast the competition. Metallica isn’t on top at the moment because they were better than everybody else. The same goes for Motley Crue. Both bands outlasted their competition.

What happened to Raven, the band that Metallica opened up for before Kill Em All was released? Even though bands like Slayer, Exodus and Anthrax are still around, they have never done the numbers that Metallica has done.

Anthrax had too many changes and they didn’t have that singer in Belladonna and Bush that could relate to the audience. Exodus didn’t really rate, while Slayer and Megadeth forged out a sustainable career on the back of the Metallica steam train.

Metallica
The best work for me is Ride The Lightning. For others it is Master of Puppets. For others it is the Black album. For this case study, let’s use the sales statistic, so that would mean the Black album is their best work.

The Black album was written in 1990 and released in 1991. James Hetfield, the main song writing force in the band was 27 years old in 1990. Lars Ulrich was also 27. Bob Rock, the producer was 36. The point here is that the people involved in the creation of this masterpiece have lived and experienced.

James, Lars and Kirk Hammet lived through a bus crash, which claimed the life of their band mate and main musical muse Cliff Burton.

Bob Rock by 1991 had worked on numerous big sellers, so he knew what it took to get the best out of the band. Watch the Classic Albums documentary and see how Bob Rock pushed Kirk Hammet to record that classic guitar solo in The Unforgiven.

Some say that Metallica sold out with the Black album, however it is as brutal as all the other Metallica albums that came before it. For all the haters, I dare them to point to any other album as heavy as the Black album that was riding high on the charts.

Forget about the single cuts like Enter Sandman, Sad But True, Wherever I May Roam and Nothing Else Matters. You need to dig deeper to hear the quality. Through The Never is a classic cut from the Master of Puppets era, as well as My Friend of Misery (that has similarities to the Orion breakdown). The best songs by far on the Black album is Holier Than Thou and The God That Failed. While one is classic speed metal in the Judas Priest vein, The God That Failed is the mainstreams introduction to groove metal, a term that Pantera would make famous with A Vulgar Display of Power.

The Black album desensitised everyone and set a standard of heaviness for bands like Korn, White Zombie, Disturbed, Alice In Chains, Rage Against The Machine, Tool, Nine Inch Nails and Ministry to step in and desensitise us some more. It opened the door to bands like Pantera to enter the mainstream.

Dream Theater
The breakthrough album for Dream Theater is Images and Words. Petrucci, Myung and Moore wrote it between the ages of 22 and 24 during the dark days of the vocalist search. The album came out when they were 25 years old. Another Day was written about John Petrucci’s father, who was diagnosed with cancer. Take The Time was written as their struggle at finding a new vocalist and always having to start from scratch when they failed. The music was more mature and better orchestrated. Personality sells. When Dream Theater released Images and Words, they didn’t bland their material to make it more relatable.

Then just when you thought that Dream Theater would go all mainstream, they shook things up again with Metropolis II. In the same way that 2112 from Rush laid the groundwork for what was to come for Rush, Metropolis II did the same thing for Dream Theater. It returned their core Images and Words audience and introduced the band to a large seventies era progressive rock fan base.

The next breakthrough album for Dream Theater was the heavy Train Of Thought. If there was any casual metal fan that was sitting on the sideline, this album made them commit. Of course Dream Theater always had metal styles in their music, however Train of Thought was all metal.

The recent promotion on the new Dream Theater album has the usual spin about Grammy nominated band and so on. Yep getting nominated is cool, however it doesn’t ensure long term success. Dream Theater built themselves away from the mainstream. They figured out what worked for them and what didn’t away from the mainstream, until they became so good it was undeniable. That is what will sell the band over and over again. That undeniable greatness.

Standard
A to Z of Making It, Alternate Reality, Music, My Stories

Revisionist History when it comes to Metallica

Kill Em All, Metallica’s first album is celebrating 30 years this month. It was released in July 25, 1983. At the time of its release it didn’t really set the world on fire, however if you look at the reviews and praises the album is getting now, it is like the album came out and created a movement called thrash metal right off the bat.

Let’s put into context the lifespan of Kill Em All. It came out on July 25, 1983. By February 1984, seven months since Kill Em All was released, Metallica was in the studio, writing and recording the Ride The Lightning album. The victory lap of Kill Em All was seven months. That’s it. If the band wanted to have a career, they needed to get back into the studio and record a new album.

Of course when the 1991 Black album exploded, new fans started to dig deep and purchase the bands older material. It is for this reason that the bands older catalogue from Kill Em All to Justice started to get RIAA certifications.

Kill Em All finally reached U.S sales of 3 million units in 1999. That pales in comparison to the Ride The Lightning and Master of Puppets albums which have moved over 6 million units in the U.S alone by 2012. The ..And Justice for All album has moved over 8 million copies in the U.S and the Metallica black album is pushing close to 17 million units sold in the U.S alone by the close of 2012.

As a Metallica fan, the Kill Em All album is not a bad album. It is a product of its time and its era. However in 1983, heavy metal and hard rock music was becoming a force to be reckoned with. So by 1983 standards, Kill Em All was up against some hard competition.

Motley Crue, Twisted Sister and Def Leppard had break through albums with Shout At The Devil, You Can’t Stop Rock N Roll and Pyromania.

Ozzy Osbourne, Kiss and Dio had new bands and you can call their 1983 releases as comeback albums. Bark At The Moon showcases Jake E.Lee, Lick It Up showcased Vinnie Vincent and Holy Diver showcases Vivian Campbell. In relation to Dio he was continuing his upward trajectory that started with Rainbow, then continued with Black Sabbath and now with his solo band.

ZZ Top hit the mainstream with Eliminator.

Iron Maiden followed up the breakthrough success of their 1982 album, The Number of The Beast with Piece of Mind.

Quiet Riot had a number one album on the back of the Randy Rhoads back story and connection with the band, a cover of Slade’s – Cum on Feel The Noize and a catchy original called Bang Your Head, which was perfect for the time.

Judas Priest was also riding high on the charts and selling well from a 1982 release called Screaming For Vengeance.

Going back to Metallica, the RNR history is written by the winners. Since Metallica is now inducted into the Hall of Fame, everyone that can put fingers to letters on a keyboard is rewriting their back story. Bands like Quiet Riot will be written out. Artists like Vinnie Vincent and Jake E.Lee will be forgotten by the clueless revisionists. The impact of other bands will be diminished because Metallica won.

Is anyone talking about Judas Priest and their impact to the American metal scene? Quiet Riot’s Metal Health was the first American heavy metal debut album to ever reach No. 1 in the United States on the Billboard album charts.

History is written by the winners.

Standard
Music, My Stories, Stupidity

Dream Theater – Three Webisodes In and Still No New Musical Snippets

Okay let me get this out in the open. I am a massive Dream Theater fan and as a guitarist a huge John Petrucci fan. However, after watching three webisodes of the new album process, were are the snippets of new music. Each webisode has music from DT’s past. While that is cool as an introduction, I am sure they can throw in a 5 second instrumental passage or a vocal line from a song.

It’s all talk at the moment and with the new album scheduled to drop in about six weeks, I think it’s time they do some walk. Let’s hear a song. Let’s hear 5 second passages of other songs on the next webisode.

Let’s get a track by track breakdown of each song, talk about the lyrics and the story behind the song, the compositions, show some snippets of the songs being recorded. Let us super fans dig deeper into the back stories. Do some of the riffs come from the past and which ones were written during the tour. We want to know. The people are commenting the same. We want to hear some clips, even if its Mangini drumming to intricate music that we cannot hear.

We get the marketing B.S. It is the best album you have created, Mangini is unleashed, it will make a definitive DT statement, it will showcase the level that the Mangini version of DT is at, its got a 20 minute epic and so forth.

You are preaching to the converted. We are fans. Hard core ones at that. We would not expect anything less than quality from DT.

Sack your marketing team. The fans are your marketing team. Give us what we need and we will spread the word for you. We will get you to number 1 if that is what DT desires. The expensive marketeers that DT has behind the scenes believe in smoke and mirrors.

With each webisode release, DT is missing out on opportunities to connect on a grand scale. Look at the YouTube stats. The first webisode had close to 200,000 views, the second webisode has approx. 91,000 views and the third webisode approx. 84,000 views. If anything, as the release date approaches, the views of each webisode should increase.

Now imagine if the webisodes had clips of musical pieces (hell it could be musical pieces from a song that got cut out for some reason), imagine all the reposts and re-tweets these YouTube webisodes would have had. In the end, DT is trying to get the message out that they have a new album coming. The core fan base know that. Now it is time to give the tools to the core fans, give us the snippets and we will spread it even further.

Standard
A to Z of Making It, Influenced, Music, My Stories

Why did guitarists like Yngwie Malmsteen, Steve Vai, Joe Satriani, Eric Johnson, Alex Skolnick, John Petrucci and Paul Gilbert rise above all the other shredders of the era that came on the scene between 1984 and 1994?

Rising Above

Why did guitarists like Yngwie Malmsteen, Steve Vai, Joe Satriani, Eric Johnson, Alex Skolnick, John Petrucci and Paul Gilbert rise above all the other shredders of the era that came on the scene between 1984 and 1994?

Guitarists like Tony MacAlpine, Greg Howe and Vinnie Moore are all good guitarists, however they are still relatively unknowns outside of their niche market.

When I saw Steve Vai on the G3 tour, I saw that he had Tony MacAlpine as a backing guitarist. I knew it, however the other guitarists I was with, didn’t know it or know of Tony MacAlpine.

Does anyone know that Vinnie Moore played with Alice Cooper? Does anyone know that Vinnie Moore had Jordan Rudess play on his solo album called Mind Control and that he is currently in UFO?

In the end each artist needed the hits.

Steve Vai had Yankee Rose to launch him. Who can forget the talking at the start song, between Steve Vai’s Ibanez and David Lee Roth’s vocals? It was catchy, it was entrancing and it rippled through the mainstream. The music didn’t fit the format, however back in the Eighties you can say that Yankee Rose went viral.

Yngwie Malmsteen had sweep picking. That was his hit. A simple technique. He followed that up with songs like You Don’t Remember (I’ll Never Forget), On The Run Again and Queen In Love. However it wasn’t until the Joe Lynn Turner fronted Odyssey album that Malmsteen had mainstream hits. Who can forget Heaven Tonight?

Joe Satriani is the surfing alien. Enough said. The Surfing With The Alien song and album is perfection in instrumental circles.

Another piece of perfection is Eric Johnson and his piece d resistance, Cliffs Of Dover. Hear it and the let the goose bumps come.

Alex Skolnick took a big risk back in the Eighties leaving Testament just as they were getting traction on the thrash metal circuit. So what does he do, he goes all instructional and jazzy. He started taking standard rock and metal songs and re-doing them in a jazz format. Brilliant.

John Petrucci shredded when it was uncool to do so. He got popular at a time when it was uncool to be popular for the talent he is. Why? Images and Words. That is the DT victory lap. It is that album that gave them steam in the Nineties. When that victory lap was fading away, Metropolis II came on the scene. That took them into the Two Thousands and with the release of the very metal like Train Of Thought, a new audience was won over.

Paul Gilbert is an enigma. On the Racer X albums he was just another shred clone. Then came Mr Big and he showed what a great songwriter and what a great performer he is. When the world wanted vintage Van Halen in the early nineties, Paul Gilbert stepped up. When the world wanted a shredder of the Malmsteen sense, Gilbert stepped up. I remember John Petrucci referencing a Paul Gilbert instructional video as an important instructional tool for advancing his guitar playing. The quick lead break before the Pull Me Under chorus is all Paul Gilbert played by John Petrucci. Who can forget Technical Difficulties? Paul Gilbert at his best.

All of these artists created something so good that it sold itself. It could have been a song, a technique, an instructional video and instrumental album or re doing metal standards in a jazz format.

Standard
A to Z of Making It, Influenced, Music, My Stories

Stories of Perseverance – From Quiet Riot, George Lynch, Digital Summer, Ronnie James Dio to Dream Theater and Rush.

Don’t try to be everywhere

We live in an internet era. Each day is information overload day. The more that artists try to appeal to everybody, the less people actually care.

Does anyone care that Bon Jovi released Because We Can? Jon Bon Jovi wanted to get all the 12 to 16 year olds onto his side, which in turn alienated the core. How can a band get twenty thousand people at a show and struggle to sell more than 200,000 units of their most recent album? Quality counts.

Once upon a time Bon Jovi had the quality. That is why they have longevity. Slippery When Wet is the album that Bon Jovi is still doing victory laps on. Since then it has been hit and miss. Jon Bon Jovi should stop trying to win over the young ‘uns and just focus on serving his core audience. We will spread the word if the quality is there. Don’t chase trends because what is here today will be gone tomorrow.

Don’t Depend on Record Labels

Artists don’t need a record label deal anymore. The old gatekeepers are not as powerful anymore. That is why bands like Megadeth, Metallica, Motley Crue and maybe Machine Head are going their own way. Releasing albums on their own labels. Screw playing to the old way.

Of course it’s more difficult going your own way, however that is the future. Break the rules so you don’t get left behind. Digital Summer is one of my favourite bands, and they have been doing it themselves for the last 10 years, as well as holding down normal careers as fire fighters, paramedics, accountants, teachers and so forth.

Without the artist, there is no profit from music. The major labels want radio hits so they find artists that are easy to sell and easily expendable.

Perseverance – Success happens when you contemplate giving up

Never quit. Greatness comes from frustration. Don’t be upset about failing. If you are upset about failing, it just means that you haven’t failed enough. Dream Theater almost called it a day, during the period between 1988 and 1991, when months rolled by and no suitable singer appeared.

Perseverance is a skill. It keeps you estranged from the conventions of society. You know the conventions that tell you to get a real job.

Quiet Riot during the Randy Rhoads years, used to compete with Van Halen on the L.A circuit. Van Halen got picked up and Quiet Riot struggled. Randy left to join Ozzy and the band more or less ended, however lead singer Kevin Dubrow persevered under his own surname, and resurrected the Quiet Riot band name after the death of Randy Rhoads.

George Lynch is one of my guitar influences and his story is one of rejection and perseverance. He auditioned for Ozzy’s band on two occasions, losing out to Randy Rhoads once and then to Jake E. Lee. After Randy got the Ozzy gig, Lynch got Randy’s teaching gig at Randy’s mother school. In relation to the Jake E. Lee situation, Lynch got the guitar slot and then Ozzy (aka Sharon) changed their mind. One of his earlier bands The Boyz had a showcase gig organised for Gene Simmons to attend. Van Halen opened the show and the rest is history. Gene even said to George Lynch, that with a name like his, he will never make it, unless he thinks about changing it.

Ronnie James Dio spent 18 years paying his dues before finding success with Rainbow in 1976. Will musicians starting out today, put in 18 years of service to music.

The band Rush is a perfect example in perseverance. Back in 1976, before 2112 came out, success was far from guaranteed. In 1974, Rush had released their self-titled debut, which was a standard hard-rock album in the view of Led Zeppelin, Cream and Free. Fly By Night came next and it was Rush’s first with drummer Neil Peart. It featured the Ayn Rand-influenced “Anthem” and the progressive multipart “By-Tor & the Snow Dog”.

For 1975’s Caress of Steel, Rush went even more progressive to diminishing returns. On the verge of being dropped by Mercury Records, and under pressure to deliver a radio-friendly product, Rush did what was expected. They went even further away from the mainstream, more into the world of progressive music and delivered 2112, a concept album about a futuristic society, ruled by a class of people known as the Priests of the Temples of Syrinx. This future does not allow people to create or to be stimulated. In the story the main character finds an old guitar and learns to play it. The Priests punish him and destroy the instrument. From perseverance, the album 2112 was born and it laid the groundwork for all of Rush’s future success.

Don’t Worry About What People Say

Rush blazed their own path and the rest is history. They delivered an album that satisfied their muses and the label got a band with a career. If they delivered what the label wanted, a radio friendly album, the label may have made some money, however they wouldn’t have had a band with a career on their roster. Ignore people’s advice unless you are asking for it. Breakthrough work is usually rejected at first. Success is slow. There is plenty of money to be made in the long run if you don’t make money your number one priority. Rush could have been a leader or a follower in 1976. Leading is much more difficult so that is why so many bands are following. How many bands came out and sounded like Motley Crue, Metallica, Guns N Rose, Nirvana, Pearl Jam, Dream Theater and Korn? A lot. So where are they.

Standard
Derivative Works, Influenced, Music, My Stories

Metallica – The Years Roll On

I finally watched the Metallica Death Magnetic DVD on the making of the album. For those that don’t know, it came with the Coffin Edition of the album. What can I say? After I watched it, I re-watched it. It has given me a new appreciation for the Death Magnetic album. The doco basically gave me an insight into the process that I could relate with, and since then the Death Magnetic album has been doing the rounds in my ear phones on a daily basis.

Sort of like how I listened to music in the Eighties and Nineties, when all you had was that one album for about six months, until some other album came out that you could afford and it then became the flavour of the month or months.

One To Rule Them All

James Hetfield still rules the roost. As much as the documentary tried to paint Lars as this hands on kind of guy, if James didn’t agree or say yes, the musical idea wouldn’t be part of the song. The documentary covers each song from Death Magnetic and in each segment, there is footage where James and Lars, along with the Engineer are in a control room that has an orange rendered wall and James just sits in the middle like the DON. Bob Rock once said that the problem with St Anger was that the main songwriter wasn’t there mentally. You can see that he is back for Death Magnetic.

Death Magnetic is the album Metallica needed to have. It is a return to the core. Remember progress is derivative. Like how Aerosmith had Permanent Vacation as the launching pad for Pump and Get A Grip.

Song Writing Process

Another thing from the documentary that connected with me was the whole song writing process, referring to jam tapes/CD’s, trying to get ideas down, writing in the studio and it is something I could relate too. The whole whiteboard that was shown behind Lars went he was on the drum kit at Metallica HQ is what I used to do to write songs with a previous band, and we would write on the whiteboard, things like Intro – Tool riff, Verse – Metallica riff, Pre – Limp Bizkit riff, Chorus – Spineshank riff, Lead – Ozzy riff so that we knew our queues. In the doco, it mentions titles like Sad, Creeping, Lightning on the whiteboard, obviously a reference to the riffs that where inspired or had a feeling similar to those songs.

Feeling

Metallica had a vision as to how they wanted Death Magnetic to sound and feel. Every day was a writing day. Every day was a creating day. When they thought they were finished, they went away and wrote some more.

They got feedback and re-visited the early creations to see if they are still feeling it. If they were not feeling it, they would write down what they liked about the song and what could be better. If they are feeling it, then they have achieved what they set out to do.

One thing that Imagine Dragons was clear on when they started was their vision. They wanted to rock. They wanted to play acoustically and they wanted to experiment in electronic sounds. The wanted a big drum and bass sound. They wrote down five albums that were their all-time favourites and studied those albums and learn those albums. Albums that included artists as diverse as Arcade Fire, the Beatles, Led Zeppelin, Harry Nilsson, 2Pac, Paul Simon and Muse.

The Years Roll On

When Metallica released Death Magnetic, they went on a two year victory lap touring behind the album. They released DVD’s from the shows, for the French and Latin America markets. They released live EP’s for certain markets. In Australia we got the Six Feet Down Under EP’s part 1 and 2.

When that died down, they orchestrated the Big 4 shows. They then orchestrated the Orion festival. They played the summer festivals around the world.

They celebrated their 30 years anniversary with a week of shows in San Francisco. They released the Beyond Magnetic EP, which had 4 songs that didn’t make the final cut on Death Magnetic.

They then released Quebec Magnetic. They are doing the Through The Never movie.

Does anyone remember the debacle of Lulu now? It’s old news, history. It’s like it never existed. What a difference two years makes?

Standard
A to Z of Making It, Influenced, Music, My Stories, Stupidity

Music Business Is A Tough Gig. By the way so is every other business.

What does the recent Jay Z and Samsung deal mean for the rock and metal community?

In the immortal words of Dark Helmet from Spaceballs, ABSOLUTELY NOTHING.

Jay-Z is one of those artists that wants to be paid RIGHT NOW. He is in the mainstream right now and married to another mainstream personality in Beyoncé. The album is certified platinum before it is even released due to the digital download deal with Samsung. This is where it was made available for free to all Samsung customers via the Jay Z Magna Carta app.

How many of those Samsung customers are actual Jay Z fans? How many of those Samsung customers will go out and spend money on Jay Z? When artists want to be paid right now, there is no connection between artist and fan. It’s all about the dollars. My friend at work is a Samsung customer and he downloaded the album because it is free. In the end, this is all about money and nothing to do about having a career.

That is what the metal heads and rock heads want. A career. It doesn’t have to be a career where the yearly salary is a million dollars. We want just a simple career where we can make between $60 to $80K like all the other occupations, however in this we are doing what we love. We want just enough so that we can compete in the housing market, be considered for loans and so forth. We don’t need to keep up with the Kardashians, the Beyoncé’s and the Jay Z’s.

Once upon a time, it used to be clear to the fans that artists created music and that Record Labels were looking to profit from this relationship with the artists. These days, the new artists are the tech heads. The technologists lead the way by creating and it is the artists that want to profit at every turn from it. The artists are starting to become the businessmen/women of the record label era.

Look at the recent Twitter rant of Thom Yorke from Radiohead. According to the gospel of Yorke, there is no incentive for new artists as they cannot make any money due to Spotify. He more or less claims that no new artists can be discovered via Spotify or make a living from Spotify. Hey Thom, Imagine Dragons is a new artist. Look at their numbers on Spotify. Even though they are not making a living off the royalties from Spotify, this tool has allowed them to spread their music to a world-wide audience, which in turn is seeing their album sales go up. Go figure that. People are purchasing albums, when the songs are available for free.

So what does Thom do? He pulls Atom of Peace and his solo work from Spotify. Maybe that is a good thing, as we don’t have time for sub-standard anymore. Hell, Thom Yorke should even blow up at Napster.

The reason why Napster exploded 13 years ago was because it was all about the community and the convenience. Napster was never about the money and it was never about the ‘free’. The fans of music spoke out loudly on how they wanted to consume their music and how they wanted to interact with it. The power brokers still haven’t listened. Today there is still no service that provided those two things the way Napster did.

Artists wrote songs for a cause or a purpose. There was always a war to fight against someone, either against the establishment, the parents or a real war. The sad reality these days is that more and more artists are thinking about the payment instead of the creative process. It’s tough making a living in the music business. That is the bottom line. Just the same way it is tough making a living in any other business.

I work nine to five and get paid a yearly salary. I am meant to work 38 hours a week, however the company encourages us to spill some blood for them which normally means putting in longer hours just so that we can be considered for a bonus. It is a tough gig, and it is a tough way to make a living as well. The music business is no different. Making money in any occupation is a tough business.

Standard
A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy, Stupidity

You Don’t Know Me, But You Will…. From Controversy, Popularity Is Born

I watched Fast 6 the other day, and the final additional scene had me all pumped up. For those that haven’t seen it, I will not spoil it, however it sets up Fast and Furious 7 very nicely. The final words said in the movie, are the words of the villain, “you don’t know me, but you will……..”

Isn’t that what every musician wants. To be known.

So how does it came to be, that the villains end up known to the world and the ones that do real good are forgotten. Does the world at large know the names of the police officers that captured the Boston Bombers? Does the world know the names of the victims that died in the bombing? The answer is NO, however everyone knows about the Bomber brothers, their family links to Chechnya and so forth. Even Rolling Stone has glorified the bombers with their recent front page issue. By doing this, Rolling Stone has sent social media into meltdown.

David Draiman and Nikki Sixx are two rockers leading the outcry against Rolling Stone. It looks like the Rolling Stone magazine is taking the “you don’t know me (or maybe forgot about me), but you will “mantra to heart. Once upon a time Rolling Stone mattered. Today, Rolling Stone is a dead magazine. They needed to do something shocking like Rammstein did with the Pussy video to bring their name back into the mainstream. You can’t get more shocking than putting a terrorist bomber on the front cover, regardless of what kind of story you are trying to sell. The wounds are too fresh.

Another person looking for publicity is Thom Yorke from Radiohead. He has gone onto a Twitter rampage against Spotify and what they pay artists. For those people that didn’t know about Spotify, they sure know about it right now. Every mainstream news story has picked up the story and run with it. Every blog is talking about it, including this one right now.

Thom Yorke on the other hand, should write great quality music as a solo artist and take control of his own catalogue of music. That way he will know exactly what Spotify pays him, instead of waiting for the statements that the labels give him. It’s funny to look back and read stories about how Thom Yorke and Radiohead was praised for releasing an album under a “pay what you want” model. From this recent outburst, it is clear that Thom wasn’t expecting fans to pay nothing for it, however they did. That is why they never tried that model again.

The big grey area that hangs over Spotify is the lack of transparency over the payments made to the labels, because in order for Spotify to operate in the US, the labels wanted a 50% share in the company.

One thing is clear from all of the above, from controversy, popularity is born.

Ozzy Osbourne’s solo career at the beginning was all about controversy. The dove and bat biting incidents, the tragic death of Randy Rhoads, the drinking and partying which lead to the Alamo incident, the court cases about backward messaging on the song Suicide Solution and the drugs.

Motley Crue built a career from controversy with their sexual innuendos, the pentagram on Shout At The Devil, their partying and drug taking lifestyles which lead to the tragic death of Razzle at the hands of an intoxicated Vince Neil and the death and rebirth of Nikki Sixx.

Even Dream Theater experienced controversy when in a Guitar World interview circa 1994, certain musicians from the grunge / alternative scene blasted John Petrucci for playing with no feeling. Since Petrucci responded gracefully that he likes the music that those bands do, all it did was divert people’s attention to Dream Theater.

Did anyone in the mainstream world know that Black Metal existed? Of course the fans of the style did, however it was just a niche. Then churches started to burn and people started to die. So the Black Metal movement is all over the news.

From the Napster controversy, the people got to know that you can find and download mp3’s of music that you liked, from people that had similar tastes. 13 years later, people are still downloading. From the Napster controversy, the people got to know who the RIAA is and how corrupt they really are. Throughout the years, the RIAA popularity as a corrupt organisation has grown tenfold. From the Napster controversy, everyone got to know Lars Ulrich and Metallica. For better or for worse, Metallica had fully become embedded with mainstream media and pop culture. Press Organisations that never reported on Metallica, suddenly where reporting on Metallica.

Metallica in 2013 is now the biggest metal band there is. Did the Napster controversy hurt Metallica? My answer is No it didn’t. It made them bigger, it spread their name out across all the corners of the world and most importantly it made their music available to everyone.

As an artist, that is your mission statement. Your music needs to be available to everyone. It is not about money right now.

Standard
A to Z of Making It, Derivative Works, Influenced, Music, My Stories

Karnivool – Progress is Derivative and what Does Different Mean These Days?

I follow Tesseract on Spotify and I was going through a playlist that Tesseract put up. When I heard the new album Altered State, I immediately made a comparison to an Australian band called Karnivool. So I am going through the songs on the playlist and I come across Karnivool. They are on the list. It is a form of validation, that my senses are correct. It makes you feel good that you are in tune with the artists that you like. So I go onto YouTube and do a search on Karnivool and I find two new songs posted,  “We Are” and “The Refusal” from the album called “Asymmetry” that is due out on 19 July.  14 songs in total.

The songs are different.  Different in the way that the two new songs are not in the same theme as the preceding album.

How?

In the same way that Sound Awake is different to Themata, if these two songs set the general theme for Asymmetry then I would say all three albums have their own individual unique theme while still holding on to some bits of the bands character, which is pretty good coming from the one band.  They are still playing to their core audience and improving, growing and experimenting. That is all we can ask for in the artists that we like.

Definitely interested in hearing more of the new album now. I remember first listening to Sound Awake and I was like these guys have changed, but the more I paid attention to it the more I thought it wasn’t in a bad way, just unique, I think I’ll be having the same feeling when listening to this album, and I reckon for a band to do that is pretty cool.

Standard