Tag Archives: Motley Crue

Music, My Stories, Stupidity, Treating Fans Like Shit

Forgetfulness

It’s funny how artists or their backers/support team forget about things they did in the past.

Like Metallica’s manager, Peter Mensch forgetting how Metallica became the poster child for the RIAA’s fight against all things digital/internet related and then 17 years later, complaining that an internet video service is the devil because he doesn’t get paid. Seriously, Mensch believes that the artists he represents earn millions upon millions each year because of their CD sales and that their fan bases have grown exponentially because of CD sales.

Here is a little secret Mr Mensch.

The fan bases of the acts you manage have grown because of piracy and services like YouTube. The more people who have access to a band’s music = a higher chance of a return on merchandise, concert tickets or other special offers.

I suppose that Mensch has forgotten that Metallica’s fan base in the 80’s grew because of tape trading and bootlegging. My first Metallica experience was via a blank TDK Cassette tape that I gave to my cousin, so he could copy “Master Of Puppets” and “Ride The Lightning” on it. The first actual album I purchased from Metallica was “..And Justice For All”. It wasn’t until 1990 that I had the cash to purchase ‘Ride The Lightning”, Master of Puppets” and “Kill Em All”.

I bet you that Metallica’s recent box set release of their first two albums would be snapped up by fans who got into the band in the 2000’s via piracy and don’t really own any of their music. I have no intention to buy them. I already have “Kill Em All” and “Ride The Lightning” on CD and LP. The bonus stuff is not really convincing for me to purchase the albums again. I am pretty sure there are a lot of Metallica fans from the 80’s who would have the same view set as me.

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Next in line in the world of “I don’t remember what I said in the past” is Nikki Sixx.

For the record, I believe that Motley Crue’s best artistic statement came with the Motley Crue album. It had class and so far removed from the cliched rock that died when Grunge exploded.

And if the album outsold “Dr Feelgood”, Nikki Sixx would be talking a different talk. Hell, maybe Vince Neil would never have returned to the band.

Instead, the album is seen as a failure because it’s didn’t out sell previous Crue efforts in a commercial sense.

And Nikki Sixx is distancing himself from it.

I’m with Mick Mars and Tommy Lee on this. The 1994, “Mötley Crüe” album never got a fair shake. Anyone who used to buy the metal and rock magazines like Metal Edge would have read Nikki Sixx talking about how great it was to have John Corabi in the band and how Corabi plays guitar and writes great lyrics. 22 years later, John Corabi can’t write lyrics. At least Corabi didn’t bite and took the high road.

The thing is, Motley Crue was never going to work with a different singer apart from Vince Neil because the Crue had no Angus Young or Eddie Van Halen in there. That’s why it worked for AC/DC and Van Halen. Both of those bands had another centerpiece to the band apart from the lead singer. As much as Nikki Sixx thought he was bigger than Vince Neil, the truth is, back in 1994 he wasn’t. Today, its a different story and he can credit Allen Kovac for re-inventing him.

Anyway,time to click play on the unfocused 1994 Motley Crue album.

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Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Unsung Heroes

Motley Crue Tunes That Didn’t Get The Live Treatment

In an interview with Forbes, Nikki Sixx was asked to name which songs he is most proud off and he answered with “Kick Start My Heart” and “Life Is Beautiful”. If you note, both of the songs are outcomes of the lifestyle he lived.

So I’ve decided to go through all of the Crue releases and pick a song or two from each album that I click repeat on and that normally doesn’t get the live treatment or the press. I’ve already covered some of Nikki Sixx’s best lyrical lines. You can check it out here.

TOO FAST FOR LOVE – 1981 
“Merry Go Round”
It’s one of my favourite tracks on the album. The overall feel, the muted distorted arpeggios clashing against the acoustic arpeggios and the aggression in the drumming is enough.

“Count the times he lay at night thinking, am I going down now”

Written about a person that lived in Sixx’s apartment block who mentally checked out of life.

“It’s not easy putting on a smile”

Tell that to all of the Facebook, Instagram, Snapchat users, who seem to put up a smile every single day, while their whole world could be falling underneath them.

“Starry Eyes”
The drum groove that kicks the song off is simple and then the sad sounding pedal point minor riff kicks in. Musically it’s very mature. The whole section before the chaotic solo from Mick Mars is the style of music Muse would write decades later.

How good is that Chorus, with the stop start riff over a simple vocal line?

“Starry Eyes, wo oh..”

SHOUT AT THE DEVIL – 1983
“Knock Em Dead, Kid”
That intro riff from Mick Mars and the build-up from Tommy Lee is a foot stomper. It’s a call to arms.

“In the heat of the night
You went and blackened my eyes
Well now I’m back, I’m back, I’m back
And I’m coming your way”

Lyrics about a fist fight. Nikki took a few hits and now he’s back for retribution. Brilliant

“Danger”
This one is one of those gems that is forgotten, telling a story about the bands early days.

“Danger, you’re in danger when the boys are around”

The Motley Crue lifestyle. It was danger. Hotel rooms got destroyed, cars got destroyed, Razzle died, Nikki Sixx died.

THEATER OF PAIN – 1985
“Tonight”
The reason why I really like the song is the music. The riffs are foot stomping brilliant and Tommy Lee again sets up the groove. Lyrically, it’s about the show and the party with groupies afterwards.

“This deadly sin is all we know”

The drugs, the alcohol, the groupies. That is all they knew back then.

“Raise Your Hands To Rock”
It’s a brilliant appropriation of the Seventies Rock movement. Cinderella did something similar with “Coming Home” three years later. At just under 3 minutes, it feels like it wasn’t finished properly.

“I remember standing tall telling you
I’m gonna be a rock n roll star
When someone said Sit down, boy
“You already are”

Even when you make it, you still need that validation that you are a star.

“Fight For Your Rights”

“Martin Luther, brought the truth
The colour of our blood’s the same
So break the chains and solve the pains
And we all become one race”

The lyric message was too serious for the era. By 1985, we all wanted to “Smoke In The Boys Room” and get laid. No one wanted to hear serious lyrics about racism and equality.

GIRLS, GIRLS, GIRLS – 1987
“Dancing On Glass”
Man, that riff from Mick Mars, is sleazy and dangerous. “Am I in Persia or am I just insane” is a lyric from “Dancing On Glass” and in 2005, the SIXX AM song, “The Girl With Golden Eyes” has the lyric “She speaks to me in Persian, tells me that she loves me”.

There are plenty of other brilliant lyrical lines about Sixx’s drug life.

“Valentines in London, found me in the trash”.
“One extra push, last trip to the top”.
“Silver Spoon and needle, witchy tombstone smile
I’m no puppet, I engrave my veins in style”

“Rodeo”
They already had the ultimate road song in “Home Sweet Home” so maybe it was a wise decision to keep another song with the same theme off the follow-up record. Regardless, “Rodeo” is one hell of a song and you can hear that Mick Mars is all over this one. This one is more Bob Seger’ish.

“Laughing like gypsies, from show to show, living my life like a rolling stone
Travelling man, never at home, can’t find love so I sleep alone, this whisky river has a long way to flow”

RAW TRACKS – 1988
“Teaser”
It’s a Tommy Bolin cover, but man, it sounds like a Motley Crue original. It ‘s a perfect selection. It was originally done for a compilation album, appeared on the Raw Tracks Japanese EP of 1988 and then the song re-appeared on the “Decade Of Decadence” album three years later.

“She’ll talk to you in riddles
That have no sense, or rhyme
And if you ask her what she means
She says, she don’t got no time”

It’s like Nikki Sixx wrote the above lyrics.

DR FEELGOOD – 1989
“She Goes Down”
Any song that begins with a zipper going down and a woman’s laugh is a song to be heard.

“Flat on my back she goes down
For backstage pass, she goes down”

The Crue lifestyle again.

“Time For Change”
Cliched, but a great listen. The whole “Dr Feelgood” album to me is Mick Mars’s album. He became a force to be reckoned with. Every song except “Kick Start My Heart” featured him as the main musical writer. It’s no coincidence that the album became Motley Crue’s only number 1 album.

“Now it’s time for change, nothing stays the same”

Like “Fight For Your Rights” the message was a bit too serious for the rock fan at that point in time.

DECADE OF DECADENCE – 1991
“Rock N Roll Junkie”
The song was a leftover from the “Dr Feelgood” sessions. I would have included it, instead of “Sticky Sweet”.

The sleazy bass intro and Tommy’s in the pocket shuffle makes this song groove. Anyone seen the “Ford Fairlane” movie with Andrew Dice Clay. This is the song played at the start when Vince Neil (playing the rock star) chokes on stage. It’s a throwback to the Seventies Classic Rock. Lyrically it’s all about groupies.

“She’s a rock ‘n’ roll junkie
That’s how she gets her kicks”

“Angela”
The music is fantastic and this is that time when I dig a song purely because of the music.

MOTLEY CRUE – 1994
The self-titled album is the forgotten album in the Motley Crue revisionist history. It’s like 1993 to 1996 never happened.

“Power To The Music”
“Who said the music’s dead in the streets?
Don’t know what they talk about.
They gotta put a bullet in my head if they want to keep me down”

When I first heard this song, the message was load and clear. The record labels might have put their support behind new musical movements, but rock music was far from dead.

“Hammered”
The groove on this song is addictive. It’s bluesy, swampy and dangerous, especially the whole outro section.

“You’re the monkey on my back and it’s time for you to go”

Was it really about Vince Neil?

Guess we’ll never know.

“Til Death Do Us Part”
This song is a classic. The music alone is worth the price of the album.

“I’ve walked my walk, talked my talk and I’ve lived and died in my songs”

It’s the best piece of advice I have ever received. Own whatever I do. Make no excuses.

“You know I’ve lived a few mistakes and I stand by them”

How else are we going to learn and get better in life if we don’t make mistakes.

“Droppin Like Flies”
Another serious song about our environment that somehow doesn’t work for the Crue fans. Great song by the way.

We’re barely hanging’ by the skin of our teeth.
We’ve all raped it, the future’s wasted.
We can’t save it now

QUATERNARY – 1994
“Bitter Suite”
A classic instrumental. Mick Mars wrote it and its got Gary Moore’s “Parisienne Walkways” and “Still Got The Blues” all over it. Bob Rock encouraged the guys in the Motley Corabi version to write a song each, so he could see what each guy brought to the band.

GENERATION SWINE – 1997
“Let Us Prey”
Ahh, a good old tune about the entity we blame when we do something wrong. The good old fallen one.

“Preachers do my bidding yet blame me for their sins”

How funny is that line?

GREATEST HITS – 1998
It was interesting to hear what step Motley Crue would take after “Generation Swine”. I must stay hearing “Bitter Pill” and “Enslaved” was promising. Not the best songs, but a step back in the right direction.

“Enslaved”
“So be sure that you are making the best, making the best of life
And that you have the truth is all within yourself
And don’t be a slave to someone else “

SUPERSONIC AND DEMONIC RELICS – 1999
“Say Yeah”
It’s about Matthew Trippe, the person who reckoned he was Nikki Sixx while the real Nikki Sixx was too drugged up during 1983 to 1985.

NEW TATTOO – 2000
“Fake”
It’s a big F.U to the label machine and at the problems the band got from Elektra in the Nineties.

“So you loved to hate us in your private jets
Funny how you bitched and moaned
‘Cause you got fat and rich”

“Sold my soul while you sold records
I have been your slave forever”

“What are you fat cats doing anyway?
Take our money and flush it down the drain”

“Porno Star”
I got a lot of time for this power pop punk rock song purely for the lyrically line “Dot.Com, Dot.Cum”

“Got a date with my modem line
Backdoor valentine
Internet jet set
My Credit cards in debt”

Classic Nikki Sixx bubblegum lyrics.

SAINTS OF LOS ANGELES – 2008
“The Animal In Me”
I am into this song more for the musical feel and groove than the lyrical message.

SEX – 2012
So the Crue decide it’s better to release one song (instead of an album) and then organise a tour behind it.

“What gets me off is a little neglect”

ALL BAD THINGS MUST END – 2015
So since the one song initiative worked before, lets repeat it for the song that would represent the final tour.

“So here we are, beat up and bloody
We fought each other from the gutter to the top
Not sentimental in the least way
Let’s pull the plug on this before it starts to rot”

Apart from fighting the establishment, the guys in the Crue loved to fight each other, namely Vince Neil vs Nikki Sixx or Vince Neil vs Tommy Lee.

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CrueVice

“I don’t tell artists what they want to hear, I tell them what I know to be true.”
Allen Kovac – Manager 

By the end of the Eighties and the early Nineties, Motley Crue was an arena band. By the beginning of the two thousands, the arena crowds of the Eighties and early Nineties had withered down to the loyalist crowds of a club/theatre act. The change of musical climate didn’t help matters. The change of lead singers during this period also didn’t help matters. The polarizing “Generation Swine” album and the B grade “New Tattoo” didn’t help matters. Cancelled tours and shows also didn’t help matters. As a fan, you had a sense that the glory days of the past were over.

But little did the fans know that in 1994, Nikki Sixx cleaned out the old management team and in comes Allen Kovac.

“At the time, they were very dysfunctional. I said (to them) I wasn’t going to take them on unless they had an operating agreement that allowed us to make decisions in a more businesslike way, with shareholders meetings and board of directors meetings. There’s still plenty of chaos in this band, but because of the operating structure, they succeed.”
Allen Kovac

Nikki Sixx was given a tie-breaking vote. From then on, Motley Crue was reborn and the decisions made during those years came to fruition in 2003, when a newly reformed Motley Crue started to play sold out shows around the world. It’s important to note that two very important events also happened during this 9 year period.

  • In 1998, Motley Crue got control of their recorded masters and publishing. This was unprecedented in the recording business as all the income the record labels derive is from exploiting the recorded masters, however Motley Crue pulled it off and a few years ago so did Metallica.
  • In 2001, “The Dirt” brought a worded element to the visual and audio shenanigans that is Motley Crue.

“Without owning their own masters and publishing, I don’t know if there would have been a Mötley Crüe in the lean years. It’s part of having multiple sources of income for your business, not just one.”
Allen Kovac

“That book became a tent post. We marketed it like a record and we dropped a greatest hits album with it. Some people said, ‘This book could be career suicide for you,’ but it has connected with so many people.”
Allen Kovac

In 2005, after 25 years of Motley Crue, Nikki Sixx wanted to do other things.

“We had to face reality. I told Nikki the truth: out of all of Motley, you’re the least known. The guitar player [Mick Mars] was in all the guitar magazines, the drummer [Tommy Lee] had been a celebrity for decades and the singer [Vince Neil] is the front man. We had to think creatively to get over that barrier.”
Allen Kovac

To get over the barrier, Kovac encouraged the book and music release of a journal that Sixx kept from 1987. “The Heroin Diaries: A Year In The Life Of A Shattered Rock Star” was released in 2007. The rise of Nikki was beginning. Kovacs then pitched the idea of a radio station on iHeart Radio. Sixx Sense arrived in 2010.

“Nikki now makes more money from his radio show than he does in Motley Crue.”
Allen Kovac

The radio franchise gets half of the generated ad revenue.

And guess what Sixx AM are doing next?

Yep, that’s right, they are releasing a double album in 2016, months apart.

Allen Kovac tested the waters of a double release with Five Finger Death Punch a few years back to great success. In 2013, Kovac pushed to the band to record 2 albums worth of material and release them only months apart. Then he put them on the road supporting Avenged Sevenfold, which saw less money in appearance fees but more money in from merch sales. In 2015, “Got Your Six” was one of the biggest selling metal/rock albums for the year.

“I met with Jeff [Kwatinetz, FFDP’s label boss and former manager] and said, look, I can make Five Finger a global arena band, but there’s no way to do it if the label deal keeps taking merch and touring income so aggressively. Eventually, he agreed; it became a true partnership.”
Allen Kovac 

People can jump up and down about streaming payouts or piracy.

Others just move on to other revenue streams. They adapt.

In music it’s always been about the art (song writing/music) first and money and commerce is a by-product of the song writing.

When the music business was controlled by the record labels, it was booming because of the income derived from CD sales and block buster albums. So the advances/budgets were huge and people were conditioned to believe that it was all golden brick roads forever.

The truth is, music is still booming. There is more money in music right now than there has ever been. However the labels don’t control the distribution. There are other key players. Instead of the brick and mortar record shops, we have online music shops. Instead of ownership we have access.

Tell me how many anti-piracy laws have been passed over the last 50 years and then tell me how many of those laws have had an effect on piracy. Think back all the way back to when cassettes came out.

In my view, the legacy players have no desire to stop piracy. It is an excuse they use to take back control of the distribution of music. The record labels want it be like the old way, where the only way to create quality music required expensive studios and the only way to be heard was to sign a recording contract stacked in the record labels favour. So what is an artist to do where exploitation is the name of the game when it comes to music?

Arm yourselves with information. Don’t buy in to every headline that reads “Piracy decimated the music business”, “Spotify decimated the music business” and so on. Read more and read far and wide. Google is at your fingertips.

If you start to make money, surround yourself with people who challenge you and tell you the truth. And be prepared to adjust your vision time and time again and be prepared to fail as well because if failure is not an option, then neither is success. I think Seth Godin said that once. Because in the band that created “Dr Feelgood” also created “Generation Swine”.

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1985

Coming into 1985, Quiet Riot, still had constant MTV rotation with “Cum On Feel The Noize” released in 1983. Judas Priest was also all over the channels with “You Got Another Thing Comin”. Twisted Sister’s anthems “We’re Not Gonna Take It” and “I Wanna Rock” along with Ratt’s “Round and Round” also had constant rotation. Scorpions and Motley Crue also had constant MTV rotation with “Rock You Like A Hurricane” and “Looks that Kill”. Meanwhile, Van Halen’s “Jump” crossed over into the mainstream.

So it was safe to say that metal and rock bands were showing the music world that metal works well in a singles orientated format.

Music videos became the new tool to sell music. Suddenly we listened with our eyes and ears. “Smokin’ in the Boys Room” music video became another MTV favourite. It went under the radar from PMRC and it also kept with the mid-eighties theme of metal/rock music as a liberator to teen oppression.

The follow-up “Home Sweet Home,” showed that rock and metal was really a singles games. When the song blew up on MTV, the sales of the “Theatre of Pain” album, went through the roof. Yep, a single was selling the album.

That’s not to say that the “Theatre Of Pain” album is a bad one, it’s just that the other songs on the album where either not as good as the songs that came before or the message/tone of the songs were too deep or dark at that point in time.

“Tonight (We Need a Lover)”,” Save Our Souls”, “Louder Than Hell” and “Fight for Your Rights” proved that the “Shout At The Devil” metal vibe was alive and well in the Crue. “Raise Your Hands to Rock” should have been a crossover smash but it wasn’t as the Crue was told to go back into the recording studio and capitalise on the interest that MTV had brought to the band.

“Who wrote the Bible, Who set the laws, Are we left to history’s flaws” ….. from “Fight For Your Rights”

The ones in power did. Otherwise, who the hell gives a bunch of politician housewives a say as to what should be allowed or banned. In case you lived under a rock, 1985 was also the year that a lot of different sporadic events came together in a big way.

The PMRC Satanic Panic was in full swing, with the Filthy Fifteen List and the Senate Congressional hearings. More than anything, this brought metal and rock music even more to the masses. While artists did fight for their rights, a lot of other artists had no idea what was happening.

“I was Young and restless, Living on the edge of a dream, When someone somewhere said, Ya just gotta believe”….. from “Raise Your Hands To Rock”

That is what the metallers did. They believed in their music, their songs and their lifestyles. The below quote is from “The Guardian”;

“By the time 1985 hit, thrash metal itself was off to a healthy head start, beginning several years prior with the rise of the Bay Area titans-to-be Metallica, Exodus and Megadeth, LA’s Slayer and New York City’s Anthrax. That year saw Exodus release “Bonded by Blood”, which remains their most hallowed work. Anthrax released “Spreading the Disease”, their first album to feature legendary vocalist Joey Belladonna. Slayer unleashed “Hell Awaits” upon the unwitting masses. Megadeth released their brazen debut, “Killing Is My Business … and Business Is Good!” while frontman Dave Mustaine’s former bandmates in Metallica were holed up writing the follow-up to 1984’s “Ride the Lightning”, an album that would become 1986’s watershed “Master of Puppets”.

It was a shame that in four years’ time, it would get so commercialised, conformist and fake, that it managed to relegate itself into the back ground by 1994.

Continuing on with 1985 releases, how do you follow-up a multi-platinum album and two iconic MTV video clips?

That was the predicament Twisted Sister was in when Dee Snider sat down to write the songs that would be released on “Come Out And Play”. Bob Ezrin was interested in producing and after hearing the rough versions, opted out. Dieter Dierks from Scorpions fame was brought in instead.

Now, I need to get this out in the open. The two worst songs on the album are “Leader of the Pack” and “Be Cruel to Your School” (screw the misspelling). I wasn’t even going to buy the album and then my cousin “Mega” played me “The Fire Still Burns”, “Out On The Streets”, “I Believe in Rock N Roll” and the title track “Come Out And Play”. I was sold and laid out my hard-earned dollars.

What an album?

What was the label and Dee thinking, leading off with two gimmicky tracks, especially in a time when metal music started to fragment into different genres?

Seriously, the three singles from the album had to be, “Come Out And Play”, “I Believe In Rock N Roll” and “The Fire Still Burns”. It would have satisfied all of the genres.

“Come Out And Play” was already set up to have a Warriors themed video clip in my opinion, while “I Believe In Rock N Roll” in my eyes was set up to have a court inspired PMRC theme. And finish it all off with a live rendition of “The Fire Still Burns” and ka-chow.

But it wasn’t to be.

“When you laugh and put us down, you’re tryin’ to cover up your fears”….. From “You Want What We Got”

“Every day, I work so hard, Every day, I’m dealt the cards, Every day, I’m told exactly what to do”….. From “I Believe In Rock N Roll”

“Success really is addictive and once your personality is consumed by your value of ‘what you do’, instead of ‘who you are’, you are most likely to continue to follow that intoxication and believe that you are invincible.”
Jay Jay French

If you are a fan of Twisted Sister, you would know about the “invincibility” of Dee Snider after “Stay Hungry” crossed over.

“I’m just another number, Somethin’ just ain’t right”….. from “Out On The Streets”

A decade of struggling to make it led to a burnout. Dee Snider would quit and go solo in 1987. In the end he was just a number to the record label machine. Another rocker used up and spat out down at “Chainsaw Charlies” morgue.

“They always told me I must try to be, like everyone in the nation”…. From “Lookin Out For Number 1”

Conforming leads to expectations and in my opinion, expectation is a burden that kills creativity. Dee always wrote the draft of the next album, while mixing was happening on the previous album. For example, during Under The Blade mixing, Dee wrote the “You Cant Stop Rock N Roll” album. During the “You Cant Stop Rock N Roll” album mixing, Dee wrote the “Stay Hungry” album. During the “Stay Hungry” album mixing, Dee wrote nothing.

 

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It’s “2015 Chaos AD” and People Are Seeking Filters

A common question today is “How do musicians make money?”

Depending on which side of the argument you are, you either focus on the positives of today’s music market or on the negatives of today’s music market. Artists like Paul Stanley, Yngwie Malmsteen, Joe Perry, Scott Ian, Gene Simmons and Kirk Hammett focus on the headlines that read;

  • Album sales are down
  • iTunes single downloads are down
  • Streaming services are decimating artists incomes
  • Technology and the internet has killed the rock star

But it’s not gloom and doom. The old ways are not coming back. You don’t see people going back to dial up internet, three TV channels and landline telephones. So why do you expect them to start buying albums again on vinyl and plastic.

So what do artists do?

Well you can complain like others for the old ways to come back or you can look at new ways and models to increase your brand and exposure.

In the link, there is a story about Linkin Park. In 2013, they decided that they needed to change their business model to accommodate the changing recorded music market. They restructured their organisation to run like a tech start-up. They parted ways with outside management and brought everything in-house

Prior to that they released music consistently, did video games, art and they licensed their grassroots marketing service to other bands, film studios, TV stations and brands.

They studied other successful artists who diversified. They studied other brands from different markets. They formed a new strategy where creating and selling music plays a supporting role instead of being the main role.

So what about someone just starting off?

A lot of people would say “Linkin Park is huge so they have the power to do things differently.” Read the article. Everything that they have going for them started with the team that was assembled to pack and send CD’s before they made it big.

For anyone starting off, the product is first. If you have no product, you have no publicity. And publicity comes from word of mouth. It’s 2015 Chaos AD and people are seeking filters. And the cold hard truth is that in order to be heard above the noise, you still need someone to promote you and your product.

I remember reading an article about word of mouth and it stated that Google, Facebook and Amazon grew because of word of mouth. Motley Crue and even Metallica had people spreading the word for them. And people will always listen to their friends.

Look at “Phish”. Their business thrives without any media attention and their career is decades deep.

And for the ones whinging about streaming profits, the goal is to get people to stream for years. Instant payola is gone.

There is another story over at the Times called “The Creative Apocalypse That Wasn’t”.

The article states, creative artists are thriving “in complicated and unexpected ways.”

Remember the words of Lars Ulrich on July 11, 2000, in front of the Senate Judiciary Committee,

‘‘We typically employ a record producer, recording engineers, programmers, assistants and, occasionally, other musicians. We rent time for months at recording studios, which are owned by small-­business men who have risked their own capital to buy, maintain and constantly upgrade very expensive equipment and facilities. Our record releases are supported by hundreds of record companies’ employees and provide programming for numerous radio and television stations. … It’s clear, then, that if music is free for downloading, the music industry is not viable. All the jobs I just talked about will be lost, and the diverse voices of the artists will disappear.’’

So 15 years have passed.

Have artists disappeared? NO

Has the music industry died? NO

But what we have are artists using a business model from the 1950’s. Spend time in a studio, record an albums worth of songs and release it. Hope that it penetrates the market and you go on a continuous victory lap celebrating the fact.

Look at any band in the history of music and they all have the definitive crossover album.

Bon Jovi has “Slippery When Wet”, Led Zeppelin has “IV”, Metallica has the “Black” album, Motley Crue has “Dr Feelgood”, Judas Priest has “Screaming For Vengeance”, Eagles have “Hotel California”, AC/DC has “Back In Black”, Kiss has “Destroyer”, Poison has “Open Up and Say Ahh..” and so on. You get the hint.

What we do know is that any record that gains traction will last longer than ever before in the current climate.

Metallica spent close to 18 months on the “Black” album and over a million dollars on it. Depending on which side of the debate you are on, it was either totally worth it or not worth it. From a band perspective, it was totally worth it. The “Black” album explosion also increased awareness in their back catalogue, which if you read my posts, you will note that even in 2015, “Master Of Puppets” is outselling the “Black” album.

But do the fans of 205 want their favourite artists to spend so much time out of the market?

While artists complain about technology changing their income streams from sales of recorded music, they seem to forget that technology has also changed the cost of recording an album/song?

If your main gig is to write songs for others, then we will be hearing your depressing stories in the press, unless you’re a Max Martin. However, if you like to play live, then the new world is for you. It’s simply economics. Recorded music is a product and performing live is also a product. Once upon a time both products were limited. Now recorded music is in infinite supply and live music is still limited. So when one product experiences a price decline, the other product which is limited, experiences an increase.

We don’t care about the corporations when it comes to music. We care about the music and the artist?

And it is unfortunate that the corporations attached the sales metric of record music as f fans caring for artists. So of course, if sales are reduced and music is illegally obtained, the same corporations with some dumb artists toe the line that fans don’t care. However, the fans do care, they just show it in different ways. But the same corporations don’t know how to make sense of the data and the artists are too poor or too far down the chain to obtain any substantial data.

Maybe that is why the direct to fan relationship has become such a focus lately. It means a leaner artist with less handlers. As the Times article states, more people are involved in music today than the glory years of the Nineties.

They are just doing it very different to what artists of yesteryear did.

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Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Rock/Metal Quotes

“Our first deal, for example, was for five records, so there was development there. They looked at it as: ‘Let’s invest in these first two records, and if nothing happens, no big deal. Maybe the third record will be the turning point, and then four and five we’re on the gravy train.’ I think that was the record company’s perspective.”
Alex Lifeson. RUSH

It was always the fan that had the power. Fans invest in the artist. It never mattered what the record company thought or believed as it was the fan who decided if the piece of vinyl was worth their money. The labels had the gatekeeping power to decide who got to a recording studio or who didn’t. And they used that power wisely to accumulate artists’ copyrights.

“If we were to release those same three records now: Fly By Night – the record company would’ve gone, ‘Okay, let’s hang on.’ With Caress of Steel, they would’ve dropped us right away, because it was a commercially unsuccessful record, but we needed to make that record to make 2112. So there would be no 2112 for Rush in 2015. I’d go back to plumbing or some other job. That just doesn’t exist now, whereas back then, as nervous as they were, they still were there to support us.”
Alex Lifeson. RUSH

The labels did not support the artist. They supported a copyright monopoly. Their accountants knew very early on that holding the copyrights for songs would be a big financial winner for them in the future. The labels have used their accumulated copyrights as leverage to negotiate licence fees with Apple Music, Pandora, Spotify, Deezer and all of the other streaming services.

To prove my point, let’s look at an Italian hard rock/metal label called Frontiers Records. Look at the albums they have released, especially in the last five years. You will see a trend of certain artists, re-recording their best songs from the Eighties and Seventies and putting these recorded versions under a new Copyright. Frontiers will pay the artist for their work, and they keep the copyrights of these forgeries for a very long time.

Who is the winner here?

The artist or the record label.

“For new bands, everybody makes CDs. Years ago, nobody had CDs. You had to have a record deal. Everybody’s got it [now]. And there’s so much competition. The Internet is good in a way to get your stuff out there, but the whole music industry is wrecked.”
Vinny Appice. DIO, BLACK SABBATH, HEAVEN AND HELL,

“For me, it’s an interesting dichotomy. Because, on one hand, you’ve got people who are streaming, but then they use that to decide whether or not they wanna buy the album, as opposed to illegal downloading. But then there’s the other side of it where people are kind of using it as, basically, satellite radio, where it’s, like, ‘I’m just gonna listen to this.’ But people still pay a subscription for it. So, in one way or another, the economy is still working. It’s just that… We can’t catch up with the technology; that’s the problem. There’s so many innovations that the powers that be can’t figure out… they can’t get ahead of it.”
Corey Taylor. SLIPKNOT/STONE SOUR

The gatekeepers are no more. It’s an open market and simple economics rule. Supply vs Demand. Music at the moment is in huge supply and the demand from the fans is spread thin.

For example, in the next three months there are about 40 albums that I am interested in listening too.

For August, I am looking forward to Soulfly’s “Archangel”, Bon Jovi’s “Burning Bridges”, Disturbed’s “Immortalized”, Pop Evil’s “Up”, Five Finger Death Punch’s “Got Your Six”, Fear Factory’s “Genexus”, Bullet for My Valentine’s “Venom”, Act of Defiance’s “Birth and the Burial”, P.O.D.’s “The Awakening”, Motörhead’s “Bad Magic” and Soilwork’s “The Ride Majestic”.

For September, I am looking forward to Shinedown’s new one, Iron Maiden’s “The Book of Souls”, Slayer’s “Repentless” and Atreyu’s “Long Live”.

For October, I am looking forward to Children of Bodom’s “I Worship Chaos”, Collective Soul’s “See What You Started by Continuing”, Coheed and Cambria’s “The Color Before the Sun”, Deftones new one, Queensrÿche’s “Condition Hüman”, Sevendust’s “Kill the Flaw”, Trivium’s “Silence in the Snow”, W.A.S.P.’s “Golgotha” and Stryper’s “Fallen”.

Some I would buy and a lot I would just stream WHEN I HAVE THE TIME.

“All due respect to Mr. Simmons, I think when he talks about rock being dead, I think he talks about the old-school way of album-tour-album-tour-album-tour. That’s just not the way you do it anymore. There’s so many other things and ways to continue the history of this industry, and to continue to be on top. I mean, I’m looking out at headlining Download [festival] in the U.K. [Sarcastically] Yeah, rock is dead. That’s why there’s 85,000 people here at 11:30 at night in a downpour, and nobody left. Yeah, rock’s dead. Yeah.”

Corey Taylor. SLIPKNOT/STONE SOUR

Spot on. Fans of music haven’t disappeared and they haven’t resorted to freemium as the labels or the RIAA would like us to think. Fans still support music and artists in their own way. I purchase CD’s, I stream music, I download music and I go to concerts. The old model of album sales and then a tour is broken. So a new model is required.

“Well, we have such an incredible reaction to [JUDAS PRIEST’s latest album] ‘Redeemer Of Souls’ that really motivated us to crack the whip and get on with making the next record pretty quickly. The clock is ticking, you know. We can’t afford to wait three years, or five years now, to make the record. And especially while we’re having this great, kind of, vibe with the fans and just this massive PRIEST family love fest type of deal. You know, who wants to go home and sit down for a year?”
Rob Halford. JUDAS PRIEST

“Fewer records get sold or streamed, less money is there,” he continued. “You used to sell enough records to not go on tour. In the 90s, you used to make as much money on tour as you would selling records. Now you make one-tenth of that money on records sales or streaming. The biggest problem with the new record business is that I don’t know who the fans are. Fans are the people who will actually pay for something.”
Peter Mensch. MANAGER

They (the recording industry) have to. But probably the best route they should take, I think they’ve been playing catch-up for a long time — they’re constantly trying to readjust and adapt. I think that probably the truth of the matter, the answer is to start from scratch and create a whole new playbook. Build a whole new business plan off of that. I don’t think anybody, at least that I’m aware of, has done that, started with just a blank slate and just started over. I think that’s really what needs to be done. Just level the building and build something brand new.”
Dee Snider. TWISTED SISTER

Fans are people who will actually pay for something when they want to pay. Growing up the Eighties, I had a circle of friends who would wait with blank cassettes for the latest music I purchased. We had a running joke to say “the leeches are in the house”. These fans copied Motley Crue, Iron Maiden, Metallica, Megadeth, Whitesnake, Night Ranger and so many other bands from me. Their whole music collection was dubbed music.

So time goes on, they get older, they get jobs, the internet comes, Napster rises and suddenly they have money to spend. They didn’t start to purchase recorded music, they just downloaded that for free. What they did start to purchase was concert tickets for the bands they liked. When Maiden toured Australia for the “Caught Somewhere Back In Time” tour, they went to the shows in Sydney and Melbourne. I only went to the Sydney shows. When Motley Crue came for the Carnival Of Sins tour they went to the shows around Australia. I only went to the Sydney show. When Metallica came, they went to the shows around Australia, plus the Soundwave shows and so on. When Megadeth came, they went to their shows.

“Because, at the end of the day, it’s about people knowing the music, not owning it.”
Corey Taylor. SLIPKNOT/STONE SOUR

Perfectly said.

“The only thing that’s really been affected is albums sales. Because there’s still just as many rock fans out there as there were, and there’s a whole new generation coming up. I mean, the contracts that you signed back then — even today — you’d have to sell five, six million at a pop to be able to turn a profit. So, for people like me, it wasn’t about making money off the album sales. I mean, it’s be nice, but it wasn’t the essential.”
Corey Taylor. SLIPKNOT/STONE SOUR

“I’m talking about the cost to buy a CD. You can get a brand new record from your favourite band for ten dollars, basically. And even that’s high, ’cause most bands will sell ’em cheaper, especially the first or two the records are out. So, for ten bucks you can get a new record. I mean, it wasn’t that long ago that CDs cost $18.99 at the Virgin Megastore. Records cost half what they used to cost, and people aren’t buying them as much, which is crazy to me. It’s never been cheaper. What more do the people want?”
Scott Ian. ANTHRAX

No one wanted to buy an album. WE WANTED TO LISTEN TO MUSIC. It was unfortunate that the music we wanted to listen to was put on a piece of vinyl or a CD or a cassette and sold at a very high price.

“For me, the album is the calling card. You hope people are hearing the music, but it’s not essential to sell the music, and that’s the thing you kind of have to balance today.”
Corey Taylor. SLIPKNOT/STONE SOUR

“Right now I don’t even know what the music business is. I have no idea. There’s no record stores. We live in Los Angeles, and the radio sucks. It’s better elsewhere. The bands put an album out, and they don’t play it. Then everybody downloads it for free. And it’s a mess. ‘Cause people need to earn money when they play music, just like you go earn money when you go to work. It costs money to make an album. You can’t just give it away for free.”
Vinny Appice. DIO, BLACK SABBATH, HEAVEN AND HELL,

But it’s not for free. The album that you recorded has been put up on a streaming site. The label that put it up was paid a fee to license the music they have on that streaming site. Speak to your label and re-negotiate. When people listen to your album, 70% of the monies go to your label. Again, speak to your label and re-negotiate.

What is better?

A million streams or a 1000 units in sales. A million streams shows a large audience supporting your product that is waiting to be monetized in other ways.

1000 units in sales shows a 1000 people who purchased your music and then maybe listened to it once or twice or a lot. The problem is the artists don’t know either way if those 1000 units in sales are fans or not.

“Cause people are still buying CDs, but they’re also buying music on iTunes, they’re paying for accounts on Spotify. So it’s not like they’re not hearing the music. So when they come and see the show, and you play a song that is brand new and you get that huge pop, that’s what it’s all about. It’s all about that live show”
Corey Taylor. SLIPKNOT/STONE SOUR

“I understand there’s a thing called the Internet and people have the ability to steal music. So I understand why it’s happening, but you would think that people would just have the attitude, ‘I’m gonna support music, I’m gonna support the bands I love, because if I don’t support this, well, the bands I love aren’t gonna be able to make records anymore and they’re not gonna be able to tour as much anymore.”
Scott Ian. ANTHRAX

Scott Ian is unfortunately stuck in the sales equals success mentality. As Corey Taylor has stated, fans of music support the bands they like in different ways. A typical fan could fit into any of the following combinations;

– Stream for free only
– Stream for free and purchase tickets to a show
– Stream on a paid subscription only
– Stream on a paid subscription only and purchase tickets to a show
– Stream for free and purchase a CD/mp3 only
– Stream for free and purchase a CD/mp3 and purchase tickets to a show
– Stream on a paid subscription and purchase a CD/mp3 only
– Stream on a paid subscription, purchase a CD/mp3 and purchase tickets to a show
– Purchase a CD/mp3 only
– Purchase a CD/mp3 and purchase tickets to a show
– Illegally download for free only
– Illegally download for free and then purchase a CD
– Illegally download for free, purchase a CD and purchase tickets to a show
– Illegally download for free and purchase tickets to a show

“Look, if I was a kid, and it was 1977 and I had a way to get KISS albums for free, I’m pretty sure I probably would have jumped on that bandwagon. But for me to get a free KISS album in 1977 would have meant having the balls to walk into a record store, take a vinyl album, stick it under my shirt and walk out without getting caught. There was a consequence to that. So it’s a completely different thing [today]. There’s no consequence to stealing music online … or anything: movies, or books, or anything.”
Scott Ian. ANTHRAX

Look Scott, when you were a kid, I am sure that you copied an album onto a cassette tape. That is called Copyright Infringement. This is the problem that you face with the internet. People have copied your music and are spreading your music via the Internet. No one has stolen anything. The iTunes mp3 is still available for purchase, the Anthrax albums are still available for streaming and so forth.

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Music, My Stories, Unsung Heroes

Being a MetalHead

Heavy metal bands have the most loyal listeners. All of us metal heads know it, and Spotify recently proved it.

So where are all the metal heads when it comes to streaming service launches. Apple walked out Jimmy Iovine and Drake. Tidal walked out the Pop Stars. So, where the fuck are the metal heads?

If you want to look at sales of music, then look no further than metal and rock bands. In 1989, heavy metal and hard rock was the largest selling musical genre. In 2015, these genres are still selling. Even though the marketing budget of Breaking Benjamin was tiny compared to the bigger marketing campaigns the mainstream pop acts had, Breaking Benjamin still managed to beat other higher profile mainstream acts in sales recently.

Five Finger Death Punch, Avenged Sevenfold, Volbeat, Shinedown, Halestorm, In This Moment, Godsmack, Foo Fighters, Disturbed, Metallica, AC/DC and Of Mice and Men are consistent sellers these days.

I know it must sound strange to a lot of people. All of the music from the above bands is available for free on the internet, via streaming, illegal P2P, YouTube, etc. However they still manage to sell a lot of recorded music.

So what gives?

Which brings me back to the Metalhead and Rockhead loyalty.

Did you know that Motley Crue, Twisted Sister, Metallica, Megadeth, Judas Priest, Ozzy Osbourne, Night Ranger, Quiet Riot, Judas Priest, Europe, Bon Jovi, Poison and any Eighties metal band made me the great tax paying and law-abiding citizen I am today.

Who would have known that my degenerate adolescent mind and devil horn fingers would put me onto a road of happiness. If you don’t believe me, give the research a read.

The take away from the research is that being a metal head “served as a protective factor against negative outcomes.”

From Judas Priest, I learned about big brother watching (“Electric Eye”) and about life in a restrictive era (“Breaking the Law”).

From Twisted Sister, I learned about the brotherhood (“S.M.F”), the price of fame (“The Price”), standing up for yourself (“We’re Not Gonna Take It”, “I Wanna Rock”) and about looking out for yourself (“Lookin Out For Number 1”).

From Motley Crue, I learned about voicing your opinions against the establishment (“Shout At The Devil”), about premature ejaculation (“Too Fast For Love” and “Ten Seconds To Love”) , about being a pest at school (“Smokin In the Boys Room”) and just about everything else to do with drugs and sex.

From Iron Maiden, I learned about nuclear war (‘2 Minutes To Midnight”), World War II (“Aces High”, “Tailgunner”, “Where Eagles Dare”), ancient history (“Alexander The Great”, “Powerslave”), English literature (“Phantom Of The Opera”, “The Rime Of The Ancient Mariner”), mythology (“Flight Of Icarus”), the meaning of deja vu (“Deja-Vu”), the bible (“Revelations”), the 666 number (“The Number of The Beast”), samurai (“Sun And Steel”) and the 1854 Crimean War (“The Trooper”).

From Metallica, I learned about banging my head super-fast (“Whiplash”), about capital punishment (“Ride The Lightning”), about drug abuse (“Master Of Puppets”), about literature (“For Whom The Bells Toll”, “The Thing That Should Not Be”), about war (“Fight Fire With Fire”, “One”, “Disposable Heroes”) and about corruption (“Justice For All”, “Eye Of The Beholder”, “Leper Messiah”).

Remember the hysterics about subliminal messages. Court cases followed from parents who lost children tragically to suicide. Ozzy Osbourne and Judas Priest both had to front the courts over subliminal messages. It was easy to blame the music.

I guess in the end, those subliminal messages told me to study hard, read a lot, be critical, be sociable, have an opinion, be a good citizen and earn my way in life. It sure goes against all of the mainstream media’s comments and Tipper Gore’s stupid Parents Group burning albums and screaming that “metalheads” are bad for society and at risk of poor development.

In the end, Metalheads and hard rockers have proven to be resilient and diverse. We wear our skins proud and we are loyal to the end.

 

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Copyright, Music, My Stories, Piracy

P.S.T (Piracy, Streaming and Touring)

All the talk in the media from the old gatekeepers is that piracy is bad for the artists or that Spotify’s free music-tier is bad for artists.

So can someone tell me how Motley Crue is playing in Abu Dhabi?

If we lived in the world of the old gatekeepers, the record labels would be in control and Motley Crue would have sold hundreds of thousands of albums (on a consistent basis) in the UAE before it was even considered to tour there.

However, in the internet age, it is a much different world.

Motley Crue suddenly has an audience in the UAE.

Is this audience courtesy of piracy or legit sales or legit streams?

There is a strong indication that Motley Crue’s UAE audience is due to piracy.

Do you know the Middle East is a huge region when it comes to illegal P2P downloading?

The following statement found in the book “Introduction to Private Security” by John Dempsey sums it up perfectly;

In Europe, Middle East, and Australia, P2P traffic consumes anywhere between 49 percent and 89 percent of all Internet traffic in the day. At night, it can spike up to an astonishing 95 percent.

You can do some further reading on countries where P2P piracy is very high at the following link.

Even though it is from 2011, the data tells us a few things.

Eastern/Central Europe, South America, Asia, Australia and the Middle East have high rates of P2P piracy as regions.

When you break it up to countries, China, Colombia, India, Russia, Malaysia, Turkey, Taiwan, Brazil, Saudi Arabia and Italy lead the way.

So let’s look at some of the recent tours bands have undertaken.

Metallica in 2011 did the “2011 Vacation Tour” that focused on Europe, South America, Asia and for the first time ever, they took in India.

In 2012, Metallica undertook the “European Black Album Tour” that focused solely on Europe.

In 2013, Metallica undertook the “Summer Tour 2013” which took in again Asia, Europe, South America along with North America.

In 2014, Metallica did the “Metallica by Request” tour which again took in Europe and South America.

Is it coincidence or shrewd planning that Metallica has taken in those markets. Hell, India is known as a nation of P2P downloaders, however it hasn’t stopped Metallica or Iron Maiden touring there.

Iron Maiden’s “The Final Frontier” tour (2010/11)  took in Eastern Europe, along with Singapore, Indonesia, Australia, South Korea, Japan, Mexico, Colombia, Peru, Brazil, Argentina, Chile and Puerto Rico.

The “Maiden England World Tour” (2013), took in Mexico, Brazil, Argentina, Paraguay, Chile and Eastern Europe again.

The “Somewhere Back In Time” tour  (2008/09) took in (apart from the North American and European markets) India, Australia, Japan, Mexico, Costa Rica, Colombia, Brazil, Argentina, Chile and Puerto Rico. Then on the second leg it took in Dubai (UAE), New Zealand, India (again), Mexico (again), Costa Rica (again), Venezuela, Colombia (again), Ecuador, Brazil (again), Chile (again), Peru, Argentina (again).

The Bon Jovi “Because We Can” tour from 2013 took in Brazil, Chile, Argentina, South Africa, Mexico, Japan, Australia, China, Malaysia, Singapore, China (again), Abu Dhabi (UAE) and Israel.

This was on top of the normal European and North American markets.

The “Bon Jovi Live” tour set to kick off in September 2015, takes in China, Malaysia, Singapore, Macau, Abu Dhabi (UAE) and Israel.

Five Finger Death Punch haven’t been around as long as Metallica, Iron Maiden or Bon Jovi, however it still hasn’t stopped them from hitting Japan, Singapore, Australia and New Zealand on their recent “Wrong Side Of Heaven” tour.

Avenged Sevenfold’s “Far and Middle East Tour” from 2012, took in Japan, Taiwan, Thailand, Singapore, Philippines, Malaysia and UAE.

Their “Hail To The King” from 2014 took in Brazil, Australia, Mexico, Chile and Argentina on top of the normal European and North American markets.

Their “Asian Tour 2015” will cover China, Taiwan, Thailand, Singapore, Malaysia, South Korea, Indonesia and Hong Kong.

Again the question must be asked, is it coincidence or shrewd planning. Streaming services can tell the bands which countries or even cities are streaming their songs and at what rates. Other firms out there like Music Metrics can tell bands, which countries or even cities are illegally downloading their music.

All of this data, once in the hands of a person that knows what to do with it, is a marketers dream.

Articles always point out that “pirates” are the biggest spenders and after seeing large bands hit markets with high piracy rates and still sell out shows, I would agree with that assertion.

Piracy, Streaming and Touring go hand in hand.

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A to Z of Making It, Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

Death, Money, Consistency and Originality

DEATH

AJ Pero died a few days ago. That iconic drum beat at the start of “We’re Not Gonna Take It” that was him. A.J Pero wasn’t the pretty boy in the band that is for sure. He was the street dog that could groove. Dee Snider might have grabbed all the fame but that doesn’t mean that A.J Pero wasn’t a star. If he didn’t roll, the Twisted machine didn’t rock. And man he was a perfect fit for Adrenaline Mob as well.

Remember that it is tough being in the music business. A.J Pero from what I know didn’t write not one song however he had a career that spanned 40 plus years. It’s because he didn’t get into music for the riches and the fame. He got into music because he loved it and he kept that love going for his whole career. He even died while on tour.

RIP.

And the piece d’resistance A.J. Pero song for me is “The Fire Still Burns” from the “Come Out And Play”.

MONEY

I really enjoyed Revolution Saints and when I looked at the song writing credits, it’s all Alessandro Del Vecchio. There is not ONE Doug Aldrich credit. Maybe the money incentive to do Revolution Saints from Sergio Perufino was too good compared to what Whitesnake had on offer.

Speaking of money, everyone reckons Metallica is losing it. Maybe its true and maybe it’s not. But what I do know is that in every business as soon as you forget about the tasks that bring in the bread and butter, two things begin to happen. Stagnation and bankruptcy. Leave the festivals to the promoters and leave the movies to Hollywood. Metallica’s bread and butter is music and it has been now 7 years since we had any new tunes from them.

Continuing with the money topic, the recording industry wants to rip apart Spotify’s freemium model.

Which is typical?

Instead of working with Spotify to make the premium option super enticing that fans of music feel the need to purchase a subscription, they want to make the premium option the freemium option and place restrictions on the freemium option. What’s even worse, studies are coming out showing that the spending on streaming music is outperforming CD sales. And in countries that adopted streaming much earlier than the U.S and Australia, streaming is even outperforming digital sales.

I had this debate with others. A lot of people would be happy to pay an annual subscription amount to listen to music of their favourite artists, provided that they KNOW that the money would be divided among those artists and not others.

This is typical of the recording business, trying to be paid multiple times for the same product. That is why all of the record labels had class action suits brought against them from artists. The label is applying the same vinyl math to digital music and the artists don’t like it.

CONSISTENCY

Getting people to pay attention just once is not enough. The ones that have a music career have done it over again and again and again. Quiet Riot got me hooked with “Metal Health” and then disappointed the fans with “Condition Critical”. Then they disappointed the fans even more with the one after “Condition Critical”. So guess what happened to them. They started a steep downhill slide.

Meanwhile, Motley Crue hooked people in with “Too Fast For Love” and then blew them away with “Shout At The Devil”.  Then, even though they kept on making albums, they became a video/singles band, with “Smokin In The Boys Room”, “Home Sweet Home”, “Girls, Girls, Girls” and “Wild Side” making decent inroads into our head spaces. There was still enough consistency there, that when “Dr Feelgood” came out, it blew us away.

Metallica was the same. “Kill Em All” was different and energetic however it was a tribute album to the NWOBHM. “Ride The Lightning” kept that energy and started to make it technical. “Master Of Puppets” refined the “Ride The Lightning” format and then “And Justice For All” took it to a whole new progressive technical thrash level. Then the paradigm shift happened and groove was back in with the self-titled “Black” album.

Currently, bands like Five Finger Death Punch, Volbeat, Avenged Sevenfold and Shinedown are showing that they are no one album/hit wonders. Machine Head was a bit inconsistent after “Burn My Eyes”, but since “Through The Ashes of Empires” they have been on song and in the process, Robb Flynn re-established the Machine Head brand.

ORIGINALITY

I am a great believer that original music is a sum of the creator’s influences. That craziness over a stupid Marvin Gaye song and his greedy heirs has reinforced my views.

For the last time YOU CANT COPY A FEEL OF THE SONG.

In other words, all music is derivative. The aim is to make it sound fresh. Look at the biggest albums or biggest songs of any bands career and you will hear similarities to other works.

Metallica’s piece d’resistance album amongst fans is “Master Of Puppets”.

We all know that “Welcome Home” is an amalgamation of songs from an obscure NWOBHM band and Rush. The format/flow of the album is based on “Ride The Lightning”. The songs are also constructed in the same way. Even their biggest selling album led off with a riff that was taken from another obscure skate punk metal band albeit this one being from California instead of England.

“The Unforgiven” had the same chords in the Chorus as the “Fade To Black” verses. “One” had an intro that was taken from “Fade To Black” and “Fade To Black” had an intro taken from “Goodbye Blue Sky” from Pink Floyd. And it goes on and on.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories

Musical Cloning

I was reading a Motley Fool newsletter about investments and in that newsletter they talk about a process called “Capital Cloning”.

So the 3 Steps to “Capital Cloning” as mentioned in the newsletter are as follows;
1. EXTRACT a business model with a track record of profitability from an established company in a mature market.
2. IDENTIFY an immature, fertile market in which that business model can be successfully planted/recreated.
3. Watch your “Capital Clone” grow and HARVEST a second heaping of profits from a single business strategy along the way

So does the above “Cloning” template sound familiar when it comes to music. Let’s put into a musical context;

1. EXTRACT a group of songs with a track record of profitability.
2. RECREATE those group of songs.
3. WATCH your “Musical Clones” grow and HARVEST another round of profits from them.

The funny thing is that if you look at the largest bands today, that is the exact thing they have done.

Let’s start with Metallica.

“Fight Fire With Fire” -> “Battery” -> “Blackened”
See a trend there. Each song kicks off slowly and builds into a thrashathon. If I had to pick a standout, it would be “Battery”.

“Ride The Lightning” -> “Master Of Puppets” -> “And Justice For All”
The title track of each album always came in at number 2.

“For Whom The Bells Toll” -> “The Thing That Should Not Be” -> “Eye Of The Beholder”
The more mainstream groove song came in at number 3, so it would be no surprise when songs like these were heard on the “Black” album.

“Fade To Black” -> “Welcome Home” -> “One”
The power ballads that always ended with a WOW statement. On the “Black” album, “The Unforgiven” also came in at number 4, while “Until It Sleeps” and “The Unforgiven II” had that honor on “Load” and “Reload”.

“Trapped Under Ice” -> “The Shortest Straw”
Two little misunderstood songs in Metallica folklore.

“Escape” -> “Leper Messiah” -> “Harvester of Sorrow”
This is the groove of the “Black” album right here on these three songs.

“Creeping Death” -> “Disposable Heroes” -> “The Frayed Ends of Sanity”
A win-win and then a miss.

“The Call Of Ktulu” -> “Orion” ->”To Live Is to Die”
If one instrumental worked, why not re-create it and do another two more.

“Damage, Inc.” -> Dyers Eve”
The “Ride The Lightning” album didn’t really have a supersonic speed metal song. However “Master of Puppets” did in “Damage Inc” and it worked so well, the band re-created it on the follow-up album with “Dyers Eve”.

All of these musical clones set Metallica up for the self-titled black album that is still talked about today.

There are fans that wanted “Ride The Lightning” Part 4, while other fans wanted “Kill Em All” Part 2. But the biggest talking point was James vocals. It looks like a lot of the fans really enjoyed his unique snappy bark style as heard on the first four albums and were really upset because he actually sang on the “Black” album.

Of course when the “Black” album came out, what do you think Metallica tried to do next. Re-create the “Black” album with “Load” and “Reload”. Then they threw a curveball at us with “St Anger” and surprise, surprise, they went and cloned their back catalogue for “Death Magnetic”.

Let’s look at a few Bon Jovi clones.

“Let It Rock” -> “Lay Your Hands On Me” -> I Believe
They all have intro build ups. One is by keyboards, one is by drums and the other is by guitar.

“Livin On A Prayer” -> “Born To Be My Baby” –> “Keep The Faith” -> “It’s My Life” -> “Bounce” -> “Have A Nice Day” –> “We Weren’t Born To Follow”
Now here is some serious cloning going on. We need the President/Prime Minister to pass some new laws that bans it.

“Wanted Dead Or Alive” –> “Stick To Your Guns” -> “Blaze Of Glory”
Two number one hits there and one miss.

But then I look at Motley Crue and I cannot hear any musical cloning happening there. Blame it on the drugs, whatever. Each album is unique in its own way and according to who you talk too, full of filler as well.

Even when they had their big album in “Dr Feelgood”, they didn’t even try to replicate it. Hell, the Motley Crue album that came next with John Corabi on vocals is one hell of an album. Then they went all electronic industrial rock with “Generation Swine” and returned back to hard rock on “New Tattoo” and went all modern rock with “Saints Of Los Angele”

In the end, all progress in music is based on derivatives. In other words, musical cloning.

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