Coming into 1985, Quiet Riot, still had constant MTV rotation with “Cum On Feel The Noize” released in 1983. Judas Priest was also all over the channels with “You Got Another Thing Comin”. Twisted Sister’s anthems “We’re Not Gonna Take It” and “I Wanna Rock” along with Ratt’s “Round and Round” also had constant rotation. Scorpions and Motley Crue also had constant MTV rotation with “Rock You Like A Hurricane” and “Looks that Kill”. Meanwhile, Van Halen’s “Jump” crossed over into the mainstream.
So it was safe to say that metal and rock bands were showing the music world that metal works well in a singles orientated format.
Music videos became the new tool to sell music. Suddenly we listened with our eyes and ears. “Smokin’ in the Boys Room” music video became another MTV favourite. It went under the radar from PMRC and it also kept with the mid-eighties theme of metal/rock music as a liberator to teen oppression.
The follow-up “Home Sweet Home,” showed that rock and metal was really a singles games. When the song blew up on MTV, the sales of the “Theatre of Pain” album, went through the roof. Yep, a single was selling the album.
That’s not to say that the “Theatre Of Pain” album is a bad one, it’s just that the other songs on the album where either not as good as the songs that came before or the message/tone of the songs were too deep or dark at that point in time.
“Tonight (We Need a Lover)”,” Save Our Souls”, “Louder Than Hell” and “Fight for Your Rights” proved that the “Shout At The Devil” metal vibe was alive and well in the Crue. “Raise Your Hands to Rock” should have been a crossover smash but it wasn’t as the Crue was told to go back into the recording studio and capitalise on the interest that MTV had brought to the band.
“Who wrote the Bible, Who set the laws, Are we left to history’s flaws” ….. from “Fight For Your Rights”
The ones in power did. Otherwise, who the hell gives a bunch of politician housewives a say as to what should be allowed or banned. In case you lived under a rock, 1985 was also the year that a lot of different sporadic events came together in a big way.
The PMRC Satanic Panic was in full swing, with the Filthy Fifteen List and the Senate Congressional hearings. More than anything, this brought metal and rock music even more to the masses. While artists did fight for their rights, a lot of other artists had no idea what was happening.
“I was Young and restless, Living on the edge of a dream, When someone somewhere said, Ya just gotta believe”….. from “Raise Your Hands To Rock”
That is what the metallers did. They believed in their music, their songs and their lifestyles. The below quote is from “The Guardian”;
“By the time 1985 hit, thrash metal itself was off to a healthy head start, beginning several years prior with the rise of the Bay Area titans-to-be Metallica, Exodus and Megadeth, LA’s Slayer and New York City’s Anthrax. That year saw Exodus release “Bonded by Blood”, which remains their most hallowed work. Anthrax released “Spreading the Disease”, their first album to feature legendary vocalist Joey Belladonna. Slayer unleashed “Hell Awaits” upon the unwitting masses. Megadeth released their brazen debut, “Killing Is My Business … and Business Is Good!” while frontman Dave Mustaine’s former bandmates in Metallica were holed up writing the follow-up to 1984’s “Ride the Lightning”, an album that would become 1986’s watershed “Master of Puppets”.
It was a shame that in four years’ time, it would get so commercialised, conformist and fake, that it managed to relegate itself into the back ground by 1994.
Continuing on with 1985 releases, how do you follow-up a multi-platinum album and two iconic MTV video clips?
That was the predicament Twisted Sister was in when Dee Snider sat down to write the songs that would be released on “Come Out And Play”. Bob Ezrin was interested in producing and after hearing the rough versions, opted out. Dieter Dierks from Scorpions fame was brought in instead.
Now, I need to get this out in the open. The two worst songs on the album are “Leader of the Pack” and “Be Cruel to Your School” (screw the misspelling). I wasn’t even going to buy the album and then my cousin “Mega” played me “The Fire Still Burns”, “Out On The Streets”, “I Believe in Rock N Roll” and the title track “Come Out And Play”. I was sold and laid out my hard-earned dollars.
What an album?
What was the label and Dee thinking, leading off with two gimmicky tracks, especially in a time when metal music started to fragment into different genres?
Seriously, the three singles from the album had to be, “Come Out And Play”, “I Believe In Rock N Roll” and “The Fire Still Burns”. It would have satisfied all of the genres.
“Come Out And Play” was already set up to have a Warriors themed video clip in my opinion, while “I Believe In Rock N Roll” in my eyes was set up to have a court inspired PMRC theme. And finish it all off with a live rendition of “The Fire Still Burns” and ka-chow.
But it wasn’t to be.
“When you laugh and put us down, you’re tryin’ to cover up your fears”….. From “You Want What We Got”
“Every day, I work so hard, Every day, I’m dealt the cards, Every day, I’m told exactly what to do”….. From “I Believe In Rock N Roll”
“Success really is addictive and once your personality is consumed by your value of ‘what you do’, instead of ‘who you are’, you are most likely to continue to follow that intoxication and believe that you are invincible.”
Jay Jay French
If you are a fan of Twisted Sister, you would know about the “invincibility” of Dee Snider after “Stay Hungry” crossed over.
“I’m just another number, Somethin’ just ain’t right”….. from “Out On The Streets”
A decade of struggling to make it led to a burnout. Dee Snider would quit and go solo in 1987. In the end he was just a number to the record label machine. Another rocker used up and spat out down at “Chainsaw Charlies” morgue.
“They always told me I must try to be, like everyone in the nation”…. From “Lookin Out For Number 1”
Conforming leads to expectations and in my opinion, expectation is a burden that kills creativity. Dee always wrote the draft of the next album, while mixing was happening on the previous album. For example, during Under The Blade mixing, Dee wrote the “You Cant Stop Rock N Roll” album. During the “You Cant Stop Rock N Roll” album mixing, Dee wrote the “Stay Hungry” album. During the “Stay Hungry” album mixing, Dee wrote nothing.