Tag Archives: Heavy Metal

A to Z of Making It, Music, My Stories

The Death Of The Traditional Charts

The “traditional” single release used to get marketed and promoted for months. It would then get radio airplay and with all of the hype that goes with each single release, the record label and the artist would hope that the single would sell.

After the single does its run it would be removed from sale. During this period thousands or maybe millions of people would have purchased the single. They would hand over their money at the store and then take it home and play it as many times as they liked. The actual sale of the single was counted by the charts but all of those plays at home didn’t count for nothing.

Until now.

One sale is just one count towards the artist.

But now with streaming, a song/single can continue to have traction for months, years or decades. And there is the paradigm shift right there.

Albums were designed to have a longer shelf life. Singles were designed to have a short shelf life. Now with streaming, the border lines between singles and albums have dissolved. But the record labels and artists still insist on spending three to nine months recording albums. That was fine once upon a time, when albums did have a longer shelf life due to gated releases, but in 2014, albums have a shorter shelf life. Release frequently is the norm today, but nearly every established artists refuses to do it.

An artist will continue to earn a streaming income on a recording for years from their fans, whereas that fan would in the past have only paid once. Actually, if the artist gave their rights away to the record label for an advance payment, then it would be the record label that will continue to earn a streaming income on behalf of the artist.

Artists need to negotiate better. Sell your rights away for an advance payment, however have a clause in there that stipulates that if a song reaches a certain target, then a different rate of payment kicks in or the advance needs to be topped up. Because at the beginning no one knows how big or how low the actual song could go.

Going back to the new charts.

I am expecting the best to rise up again, the classic songs that we have known. Don’t be surprised if AC/DC and Metallica make a comeback to the charts. Journey will be there with “Don’t Stop Believin’ and Bon Jovi will be there as well. Old recordings will reappear. I have no doubt about that.

But with any technological product, it is open for misuse and I am sure that streaming services could skew the results based on their corporate deals with TV Shows and Record Labels.

But in the end it is a change and a big one.

Are the Heavy Metal artists and their fans ready?

This is their chance to bring Metal and Rock music back to the masses because the power of the radio and the labels is diminishing in this area for now.

The power is in the hands and ears of the individual streamer. The fans of the artist have the potential to control the musical career of their favourite artists. As an artist this is a good thing.

And business models around streaming and ownership of music will continue to grow.

“We can say with a high level of confidence that it no longer matters how many albums an artist has sold. All that matters now is how many listeners that artist can convert into owners.”

The words above are from the Arena CEO.

Who is Arena you ask?

Arena is another player on the scene and their business model is very different. Once a listener streams a participating single song 5 times, Arena then gives the listener the MP3 file to download and own. Arena then will pay the artist $0.85, in addition to the $0.21 for the 5 streams, as if the listener had purchased the song to own directly. This is a combination of streaming and ownership, because if peer-to-peer downloading has taught us one thing, it is that fans of music still want to own and they want to own music for free.

What Arena is paying is well above the industry standard rates from Pandora, Spotify, Beats Music, and YouTube. To top it all off there is no monthly subscription. If Arena will take off, or if it will get swallowed by Spotify is a different matter. What is clear is that it is addressing a gap in the record label business model that is still unaddressed.

And that is peer-to-peer downloads of mp3’s. And how these five streams = 1 download will count on a chart is another matter in its entirety and it further highlights how out of date the current charts are.

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Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Unsung Heroes

The Classic Game Changer Albums

Is there any artist or band out there that can totally wow us like the first time that bands like Dream Theater, Motley Crue, Metallica, Guns N Roses, Pink Floyd, Rush, Iron Maiden, AC/DC, Van Halen, Twisted Sister, KISS, Judas Priest, Black Sabbath, Blizzard Of Ozz, Rainbow and so many others did.

Don’t get me wrong, I hear bands that are good all the time and most of those bands sound like the bands that I have mentioned however they still do not make me feel like when I first heard those classic bands mentioned above.

I know that people will argue the point, however they really need to put themselves back into that head space of that era.

Just think about it.

Put yourself back in 1983 and Metallica is on stage. You are watching this band play a hundred miles a hour and they are in your face. Then think back 10 years from that point and pick anything that resembles what Metallica does on that night in any shape or form.

The same for Van Halen. Imagine it is 1978 and you are there watching Eddie Van Halen on stage and he is ripping up the fretboard with hammer ons, legato runs and finger tapping. He isn’t doing it as part of an extended jam or a guitar solo moment, he is doing it as part of the songs riffs and leads. Then think back 10 years and find another guitarist that resembled what Eddie Van Halen is doing on that night.

Of course, people will argue that Jeff Beck, Eric Clapton, Jimmy Page and Jimi Hendrix were all doing the rounds in 1968. That’s a decent argument. Then I say go back another ten years from then to 1958 and then you will see what a massive change was happening during that twenty year period.

Hell, the sales of guitars jumped astronomically from the fifties to the eighties. That should be proof enough of the change that was happening during that time as music started to cross boundaries and become worldwide.

There is no doubt that music has played a vital role in our society. We listen to it, we play it, we create it and we use it for almost everything.

Regardless of where people’s loyalties lay when it comes to their favourite artist, the truth is this; there are only a handful of truly great hard rock albums from start to finish that will stand the test of time. Of course there there are albums with a handful or just one truly great rock songs that will stand the test of time.

Since Metallica is in the news a lot with their request by fans tour happening, the new song “The Lords Of Summer” doing the rounds, plus all the petitions in place to kick them off a festival, lets kick off with them.

There is no doubt that the “Black” album is their TRULY Classic moment. One album that encapsulated and re-defined and re-classified a genre. A game changer in every sense.

What about the albums that came before the Black album?

“…And Justice For All” had two defining songs in “One” and “Harvester Of Sorrow”. Other songs that on any given day could be up there or are up there are “Blackened” and “And Justice For All”. The album wasn’t a game changer in any way as it just built on the three albums that came before it.

“Master Of Puppets” is a pivotal album in Metallica’s career for two reasons. It was the first Metallica album that was a true Metallica album, written by the band and it was the last album to feature Cliff Burton before his tragic death.

The one two knock out punch of “Battery” and “Master Of Puppets” is undeniable. However the next two songs, although good are mere imitations of songs 3 and 4 from the “Ride The Lightning” album. “Disposable Heroes” picks it up, while “Leper Messiah” is a foreshadowing of the “Black” album style. “Orion” is a great instrumental to fans of instrumental music like me and “Damage, Inc.” is jarring and in your face, which people either dig or detest.

The first four Metallica albums could easily be packaged into one GAME CHANGER album.

1. Battery
2. Master Of Puppets
3. For Whom The Bells Toll
4. One
5. Disposable Heroes
6. Harvester Of Sorrow
7. Creeping Death
8. The Call Of Ktulu
9. Seek And Destroy

Same deal for Motley Crue. Their first four albums could easily be packaged into one GAME CHANGER album.

1. Live Wire
2. Shout At The Devil
3. Looks That Kill
4. Red Hot
5. Home Sweet Home
6. Wild Side
7. Girls, Girls, Girls
8. Too Young To Fall In Love
9. Too Fast For Love
10.On With The Show

Here are a few more game changer albums from the Eighties;

Bon Jovi – Slippery When Wet

It gave Jon Bon Jovi a career that he is still doing victory laps on almost 30 years later.

Guns N Roses – Appetite For Destruction

It gave Axl Rose a career that he is still doing victory laps on it. It also gave Slash and Duff a springboard to go solo.

Def Leppard – Hysteria

“Pyromania” got the ball rolling and “Hysteria” after laying dormant for a year went viral.

Motley Crue – Dr Feelgood

Sobriety leads to a lot of clarity and groove and a number 1 album.

Van Halen – 1984

The definitive statement of Californian Rock, launching David Lee Roth and Eddie Van Halen into every household of the planet

AC/DC – Back In Black

It launched the band world wide and solidified the growing reputation of a young producer called Mutt Lange.

Twisted Sister – Stay Hungry

It gave the band two cultural video clips and when they reformed in 2001, it was the launching pad for the next wave of SMF’s.

Ozzy Osbourne – Blizzard Of Ozz

It re-established Ozzy by giving his solo career a real boost and it gave the world the talents of Randy Rhoads and the lyrical writing talents of Bob Daisley.

Judas Priest – Screaming For Vengeance

It paved the way for metal to burn up the charts again in the U.S that no one saw coming.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Tooth And Nail

The “Breaking the Chains” clip was all over MTV but no one was buying the album of the same name.

The band was doing an arena tour with Blue Oyster Cult and the label still wanted to drop them.

“Tooth and Nail” was Dokken’s last shot. The band recorded it and then they went back to their day jobs. Mick Brown and George Lynch went back to driving trucks while Don Dokken went back to buying, fixing and selling cars.

Then the album blew up.

Listening to “Tooth and Nail” today, thirty years since it was released, I can honestly say it holds up well. Everything that I loved about the album back then, I still like today.

Put aside the band politics and the legendary Lynch/Dokken wars. Just pay attention to the songs, especially the backs to the wall attitude that you can hear emanating from the speakers.

“Without Warning” kicks it off the one/two punch, with its ominius minor key build, before it breaks into the frantic “Tooth N Nail”. The song is written by Mick Brown, George Lynch and Jeff Pilson and it is a definitive piece of hard rock and heavy metal. To me , the song is up there in the same throne room as the work that Randy Rhoads did with Ozzy.

Desperate living, driving me mad
Writings on the wall
Crushed all our hopes and the dreams we once had
Just to watch them fall

What a lyric. It’s Dokken’s last chance. The hopes of a musical career was hanging in the balance. The writing was on the wall if they didn’t deliver and in desperation, quality comes. Dokken delivered a speed metal anthem to open up their do or die album.

And with the rise of the “Guitar Hero”, George Lynch really announced his presence, when he delivered a Randy Rhoads inspired lead break that is reminiscent to “Flying High Again”.

Also isn’t it funny how in 1984, the same theme resonated. It was always that “us versus them” attitude. The “We’re Not Gonna Take It” message of Twisted Sister. In this case, “Tooth and Nail” is a protest song against the record label that wanted to drop them.

“When Heaven Comes Down” is another Mick Brown, George Lynch and Jeff Pilson composition. This time they veer into heavy metal territory.

Ashes to ashes, sorrow and shame
Look at the future again
Angels in heaven walking the streets
Searching for someone to blame

Again, when you don’t have the pressure to write to a formula and when you throw everything against the wind, you end up with something great. In this case the subject matter is darker. It is not the usual sex, drugs and rock’n’roll.

“Into the Fire” is a Don Dokken, George Lynch and Jeff Pilson composition and this is more in line with the LA Glam sound hence the reason why it became a single.

“Alone Again” is a Don Dokken and Jeff Pilson composition and for a power ballad it is wicked. How good is that solo section? It is a song within a song lead break.

“Turn On the Action” is another speed metal song by the Mick Brown, George Lynch and Jeff Pilson composition.

“Tooth And Nail” was released at the right time of the hard rock movement and within 12 months it was certified GOLD for sales in the U.S. It paved the way for Dokken to become a household name.

By 1988, Dokken was at that next level of success. They were doing arena’s and selling them out but they imploded. It was selfish. After reading a lot of band biographies, it became clear that keeping bands together is a difficult job.

James Hetfield wanted to bring in a new singer. Then he wanted Lars Ulrich out. But nothing happened and Metallica remained in tact to go on to become the worlds biggest band. That wasn’t the case for Dokken. They splintered and never recovered.

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A to Z of Making It, Music, My Stories, Unsung Heroes

What Happens After The Pinnacle?

Want some advice.

Each style of music regardless of what genre will reach its pinnacle within 3 to 8 years and then a freeze would come across it.

The bands involved in the growth of the will have their best memories and the most defining moments of their musical careers during this growth period. We can use any scene however let’s look at the Eighties LA scene. It began in 1981.

Motley Crue, RATT, WASP and Quiet Riot had the LA Scene cornered at that point in time.

Quiet Riot was a twelve-year overnight success story when they had the first big breakthrough, going to Number 1 with “Metal Health” in 1983 and becoming the first “metal” band to do so in the U.S. That was the bands pinnacle. Within 3 years the band was over.

RATT was also a ten-year overnight success story, when they had their big breakthrough with “Out Of The Cellar” released in 1984. That was the bands pinnacle and within 8 years the band was over.

WASP was an eight year overnight success story when they had their big break through with their self-titled debut in 1984. The band never really stuck together, however Chris Holmes and Blackie Lawless remained until 1990. At that stage, WASP more or less became Blackie Lawless’s solo project and I define “The Crimson Idol” as Blackie Lawless’s and by default WASP’s defining moment.

Motley Crue was a six-year overnight success story when they had their big breakthrough with “Shout At The Devil”, however their defining album was by far “Dr Feelgood” and that album was a twelve-year journey. However a few years after that Vince Neil was out.

Once the pinnacle is reached, after that, a freeze sets in. That freeze happened in 1992 for hard rock music.

It took Motley Crue another 12 years before they achieved the same heights as they did in the Eighties. In between, the members worked hard at their own home movies, cough cough, Vince Neil and Tommy Lee. Solo projects like Methods of Mayhem for Tommy Lee, Vince Neil solo albums, 58 and Brides Of Destruction for Nikki Sixx and eventually finding time to record three Crue albums. One with John Corabi on vocals, one with the band reunited and another with Randy Castillo (RIP) on drums. Then came the all-encompassing book. “The Dirt”. And the resurrection started. If you’re not afraid to go through one door, many more will open there after. And that is what happened to Motley Crue. The book was the door they went through.

And that is what Motley Crue have done, played the game their own way and ended up with riches and power.

Quiet Riot and RATT never re-covered.

WASP/Blackie Lawless realised early on in the Eighties that WASP was a cult band, with a hard-core audience, and it was that audience who Blackie has played for. He didn’t change the WASP sound when Grunge was king. He didn’t change the WASP sound when Industrial and Nu-Metal became king. He just kept on going, realising WASP albums and I am proud to say that I own all of them.

And after the hard rock ice-age was over a new status quo existed.

The previously successful acts need to work even harder to stay successful. The new acts starting off in the new frontier had to work ten times harder.

Because the people that we think are star’s many people around us have no idea who they are.

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A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

Money In Music, Greed, Elitism And A Lifestyle Of Not Taking Things Too Seriously

One thing about the world of heavy metal and hard rock was that we never took ourselves too seriously. It was always a camaraderie, a culture to have “Nothin But A Good Time”. A culture to “Seek and Destroy” and just have some fun “Smokin In The Boys Room”.

So when Zakk Wylde was playing “In This River” at the Revolver Golden Gods Awards for the fallen rockers and a picture of Jani Lane from Warrant came up, and it stated, Jani Lane, Motorhead, 1964-2011, it was just one of those things we had to laugh about. Of course, a lot people these days take stuff a little bit too seriously and the elite Motorhead fans were outraged that a wussy singer like Jani Lane was associated with their band.

Or what about when the Salem Community Easter Drama titled “Lamb Of God” actually used the Lamb of God logo on their tickets. It made everyone have a laugh. Because this is what metal and rock is all about. A lifestyle of not taking everything too seriously.

Then you have the other side of the metal and rock community, which is the elitism view.

First let’s go back to the beginning. It was all just rock, blues and folk.

Then it started to branch out into hard rock, blues rock, folk, R&B, Surf Rock, Brit Rock.

Then metal/heavy metal came into the picture, along with Southern Rock, Americana Rock, heavy rock, progressive rock and so forth.

Then came Funk, disco and punk rock.

Then came the New Wave Of British Metal and everything was just metal again for a few years. Regardless of how different the style of metal was, the audience always crossed over between genres. Fans of NWOBHM, also supported the LA metal and hard rock scene. Fans of that LA scene also supported pop rock and Americana acts like Kiss, Ted Nugent, Styx, Bruce Springsteen, Journey, Survivor, Reo Speedwagon and others.

It didn’t last for long as the genre that defined a cultural movement splintered into Hard Rock, Glam Rock, Glam Metal, Pop Metal, Power Metal, Thrash Metal, Death Metal, Extreme Metal, Progressive Metal, Black Metal, Metalcore, Groove Metal, Industrial Metal, Nu Metal, EMO, Punk Metal, Gothic Rock, Doom Metal, Djent, Technical Metal. Folk Metal and the list just goes on and on and on.

Within each genre, there is a subset of elitism within it. The type of elitism that sees the hard rock style as not just not hard enough for the heavy metal community. The type of elitism that sees Metalcore and melodic death metal as not evil enough for the “real” death metallers out there. Or the type of elitism that sees progressive metal as just not brutal enough compared to death metal or black metal.

Sort of like an episode I saw on the cartoon show “Metalocalypse” where the new song that the band Deathklok was writing just wasn’t brutal enough according to their singer.

The elitism goes both ways, where elitism in hard rock sees other metal bands as not melodic enough.

In some occasions it is simply down to taste. People enjoy the pop structure of the “verse – chorus” sing a long, every day, all year round.

The way I see it, people either praise someone else’s success, or they try to tear it down because they believe they should have been there and that someone stole their ride.

People attach themselves to this cancer within them that says “If this band made it, they suck” because they don’t want to admit that they wish it was them on that throne. They don’t want to admit that they are undeserving because they are not qualified or talented enough or good enough.

From the people that I know, and doing some crude math, eighty percent of wannabe musicians drop out when the going gets tough. The remaining twenty percenters keep at it, networking, planning, practicing, creating and moving on. Then from those twenty percenters, another eighty percent drop out due to starting or having families, which means that they have obligations and the need to have a stable income. So let’s say 100 start off. After the first cut, 20 will remain. After the second cut, only 4 will remain.

See no one tells you that when you reach a certain age, the power players in music don’t really want you. That is why the focus is on the young. It’s like McDonalds. Get em young and work em hard for less money.

Making it is hard work. It involves a lot of variables and the main one is luck. Very few make it and a lot of others have excuses for failing.

Sort of like the people who always scream to anyone who cares about how Spotify is killing the music business and pointing to pay out figures without giving the full picture as to how much the label took, how much the manager took, how much the publishers took, how much the lawyers took and how much went to the slush account for expenses.

Seen what Jared Leto said recently.

“We all know that, as content creators, artists and musicians, a great deal of our work is going to be streamed, but the issue is that artists are getting the short end of the stick. The streaming companies are paying record labels, but record labels are not paying artists.”

I have been saying this for a long time in other posts that the greed of the record labels is putting a stain on the streaming model.

“Record companies are taking giant advantages, they’re taking pieces of stock options or technology companies in exchange for guaranteeing rights to artists’ streams, there’s all kinds of deals being made, and artists aren’t a part of those deals.”

This is a biggie. Spotify needed to give over half of the company to the Major Record Labels so that they could operate in the U.S. What did the Major Record Labels use as their bargaining chip in these negotiations?

Yep, you guessed it, the right to access the music of artists past and present. And as Leto alluded too, artists are excluded from these conversations and negotiations.

Spotify is a great enabler of getting music out to the masses. It’s also set to overtake iTunes in Europe due to the closing of a digital tax law loophole in the UK – that put an end to all song downloads being priced at £0.99 ($1.79AUD). This in turn is means that iTunes is expected to lose consumers opting for subscription streaming services instead of paying for each track as a download.

In relation to the heavy metal and hard rock communities, they are not doing a really good job at promoting Spotify by still relying on album sales as a measure of success. Streaming is a tried and true business model. Hell, the whole free to air TV industry is the same model as the free streaming option. And the TV stations made a monza. In 2014, there is no fundamental reason why music needs a “sales” business model.

And while popular culture artists are raking in 100 million plus streams a song, metal and rock bands are still going the mp3/CD sale route. It is the wrong way. There should be no reason why a metal act should not have a song that has surpassed 100 million streams on Spotify by now. No reason whatsoever.

It’s the selling (instant money in the pocket right now) mentality versus the streaming (money in the pocket later) mentality and everyone wants to be paid right now. From the labels, managers, lawyers and producers, down to the individual band members. Everyone wants money to live on and get by.

But music is a risk game. Music was never an industry that guaranteed an income.

So why are bands pushing that argument.

Guitar World ran an article back in April 1997, about where are the Eighties Guitar Heroes now. Now meant 1997 for the article. One of the questions they asked each guitarist was their FINANCIAL STATUS. This is what they had to say;

WARREN DeMARTINI (RATT) – “It’s not like I never have to work again, but I had the luxury of not doing anything right away and I really enjoyed the break.”

“Out Of The Cellar” sold over 3 million copies in the U.S. “Invasion Of Your Privacy” sold over 2 million copies in the U.S. “Dancing Undercover” sold 1 million copies in the U.S. “Reach For The Sky” sold over 1 million copies in the U.S. “Detonator” sold over 500,000 copies in the U.S.

In total Ratt sold over 7.5 million records in the U.S. Using the average retail price of $10, you can do the math on the gross sales of Ratt’s music.

And that break that DeMartini took was roughly 12 months. After that he was a touring guitarist for Whitesnake in 1994, releasing instrumental albums in 1995 and 1996 and new Ratt albums in 1997 and 1999.

In other words even though he was the main songwriter in a band that grossed $75 million in album sales in the U.S alone, he still had to work his arse off.

REB BEACH (WINGER) – “I’m certainly not set financially. I still have to work. I didn’t sign the best contract. Back then, it was ‘Sign this, or we’ll get another guitar player.”

ERIK TURNER (WARRANT) – “We made millions and we spent millions. Now we’re like everyone else: we work for a living.”

BLACKIE LAWLESS (WASP) – “Slow and steady wins the race. We’re a lot better off that a lot of bands that sold a lot more records at one point because we have a cult following. We have the most devoted fans in the world. I’ve never seen anything like it.”

STEVE BROWN (TRIXTER) – “We came out of the whole thing in decent shape. We all have to work, but we don’t have any day jobs and I have a nice house.”

TRACII GUNS (L.A. GUNS) – “I’m by no means set. But I’ve established myself where people buy my records and come out to see us live.”

There is a lot of money in the music business and the ones that create it are the least underpaid.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

The Cover Song Is A Doorway Into Your Act

My first introduction into Trivium and Bullet For My Valentine was from the Kerrang “Master of Puppets” 20 Year Anniversary album. My initial interest to hear the album was because Machine Head was covering “Battery”. So after they blew me away with their downtuned cover, along came Trivium with their cover of the title track and man what an undeniable job they did with it. Bullet For My Valentine didn’t set the world on fire with their cover of “Welcome Home (Sanitarium) however they did enough to get me interested in it.

By hearing those two cover songs, I started to seek out the actual original music of Trivium and BFMV.

Another record was “Maiden Heaven: A Tribute to Iron Maiden.” That one had Black Tide covering “Prowler”, Fightstar covering “Fear Of The Dark” and Madina Lake covering “Caught Somewhere In Time”.

Upon hearing those cover versions, I had to go and seek out more music from those bands.

So you see, as an artist trying to make it, those original songs that you create and release might be great, but it doesn’t get you the connection with the audience just yet. Sometimes a cover song does the job.

There is a reason why Jimi Hendrix connected with “Hey Joe” and “All Along The Watchtower”. “Hey Joe” didn’t do much for “The Leaves” in 1965, however it was The Jimi Hendrix Experience’s first hit single in 1966. “All Along the Watchtower” these days is well-known as a Hendrix psychedelic groove rock song instead of a Dylan folk song.

There is a reason why Van Halen connected with “You Really Got Me”. As good as the debut album is, the needed an introduction and “You Really Got Me” was the introduction.

There is a reason why Joan Jett and The Blackhearts connected in 1981 with “I Love Rock N Roll” that was penned by Alan Merrill and Jake Hooker from the British rock band Arrows and released in 1975.

There is a reason why “When the Levee Breaks” became so enduringly influential. It’s origins go back to 1929 when husband and wife singer-songwriters Kansas Joe McCoy & Memphis Minnie originally recorded it as a blues song about the Great Mississippi Flood.

“Hard TO Handle” was the breakthrough hit single for “The Black Crowes” in 1990 and it is a cover song from 1968, originally written by Otis Redding.

Quiet Riot went platinum in 1983, with “Cum On Feel The Noize” and it was a cover song from 1973. The thing is, the Slade version went straight to #1 in the United Kingdom and Ireland and was a top 10 single throughout parts of Europe. The Quiet Riot version reached the #5 spot on the Billboard Hot 100 in the US.

“Black Magic Woman” is known as Carlos Santana’s flagship song, however it is also a cover from the Peter Green version of Fleetwood Mac. Actually, Carlos Santana’s Woodstock-era period made a career out of re-imagining other peoples’ songs.

Cover songs are not the enemy and on a lot of occasions, the cover song broke a band to the masses. It was the doorway to the other treasures that lay in waiting.

Recently bands like “Within Temptation” or the “Smith/Meyers” project have taken to re-interpreting cover songs.

Machine Head have always selected great cover songs from “Battery” to “Hallowed Be Thy Name” to “The Sentinel” to “Our Darkest Days/Bleeding.”

Find a great tune and get cranking on a kick-ass remake/re-imagining of it. You never know how it could connect as music has a way of making peculiar connections.

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Music

Bands Will Have That One Big Product, and Then They Will Write Some Sequels To It

There is a story over at the NewYorker from a while back about the One Hit Wonder known as “Candy Crush Saga”.

As we all know by now millions upon millions of people around the world play Candy Crush Saga.

– It is a free download and it has been downloaded over half a billion times.

– A person can play the game for free.

– However, certain users of the game are willing to pay for extra lives and various performance boosting tools while the other users are happy to remain on the game without paying for any extras.

– The Irish company “King Digital Entertainment” who is the maker of the game had close to two billion dollars in sales, with a pure profit margin of $567 million.

It seems like there is a lot of money to be made if there is a freemium option available especially if you have a star product to push.

King Digital has over a hundred different games that are available, however it is Candy Crush that brings in the money. It is King Digital’s “star product”.

Even in music, bands normally have hundreds of other songs or countless albums in existence, however it is that one star product that they are known for, except for the few great acts who would have multiple star products.

Metallica had “Master Of Puppets” and “The Black” album.

Motley Crue had “Shout At The Devil” and “Dr Feelgood”.

Dream Theater had “Images and Words” and “Scenes For A Memory”.

Machine Head had “Burn My Eyes” and “The Blackening”.

AC/DC had “Back In Black”.

Def Leppard had “Pyromania” and “Hysteria”.

Ronnie James Dio was a true legend by having a few star products in different acts. First off was Rainbow then Black Sabbath and then as a solo artist with “Holy Diver”.

Kingdom Come had their self titled debut.

Skid Row had “Slave To The Grind”.

Bon Jovi had “Slippery When Wet”.

Twisted Sister had “Stay Hungry”.

RATT had “Out Of The Cellar”.

Quiet Riot had “Metal Health”.

Ozzy Osbourne had “Blizzard Of Ozz” and “No More Tears” as a solo artist.

The world of heavy metal and hard rock contains many more examples. In the end luck plays a huge part in breaking music to the masses.

And as the article eludes too, most new products fail in general. In the music industry, the failure rate of new music is amplified and as it is an industry that faces a lot of competition between the acts alone.

And as with everything that rises it eventually falls. The true greats pick themselves up and rise again, while the ones in it for the money just fade away. Check out this quote;

“Typically, companies will have that one big product, and then they’ll sell some sequels to it. But, unless they manage to become the center of an ecosystem, over time they tend to weaken and disappear.”
By Michael Cusumano, a professor at the M.I.T. Sloan School of Management

There is a lot of truth in that.

Remember when Bon Jovi rewrote “Slippery When Wet” and called it “New Jersey”.

Or when bands rewrote their main hit song over and over again trying hard to recapture the success

Music is a competitive, hit-driven industry and there is no guaranteed recipe for success. But in order to give it a shot you need to know how to play your instrument and you need to practice your songwriting skills.

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A to Z of Making It, Music, My Stories

What Happened to The Guitar Riff?

The mighty Guitar is still in the forefront of all the main hard rock and metal music. Regardless of what music style came and regardless what technological new medium came to kill it off, (like the Eighties midi craze), the mighty guitar has fought its way back time and time again.

Like a true champion it rises up from the canvas. That sound through glass tubes and cones made from paper. What can beat it?

To quote Dark Helmet, “Absolutely Nothing”.

Try as the trend setters might to eliminate distortion, the power chord and it’s many different versions remain unique. The human feel of a guitar is the essential element that makes a song unique and intimate enough to form a connection with a listener. You don’t see people growing up wanting to be clarinet and flute players.

It is an integral part of culture, both past and present. Think of Jimi Hendrix burning one or Pete Townsend smashing one or Randy Rhoads playing that immortal polka dot guitar or Eddie Van Halen’s Frankenstein guitar.

Think of all of the album covers that featured a guitar;

Dire Straits – “Brothers In Arms”
Stryper – “To Hell With The Devil”
Def Leppard – “On Through The Night”
AC/DC – Take your pick of the many classic album covers that involve Angus and his trusty Gibson SG.
The Cult – “Sonic Temple”
Van Halen – “Women And Children First”
Bruce Springsteen – “Born To Run”
Jeff Beck – “Guitar Shop”
MSG – “Built To Destroy”
Boston – The self titled debut and “Dont Look Back” covers are iconic.

At the moment, the number 1 hits around the world are “The Monster” by Eminem/Rihanna, “Timber” by Pitbull/Keisha and Happy by Pharrell Williams. Not a lot of guitar in those songs and if there is guitar, it is in the background, relegated to a support act.

It is not the main instrument in popular culture anymore.

The guitar is disappearing from popular culture.

So what happened.

So what happened to that riff that connects. The one that we can play air guitar to.

Commercial sensibilities are trumping artistic sensibilities.

Rock and Metal bands are churning out songs. Good songs. Great choruses. But no definitive riff. We hum the melodies, we tap the groove, but we don’t do the der, der, derr on the riff. For those who don’t know what the “der, der der” is, it is “Smoke On The Water” from Deep Purple.

Avenged Sevenfold came close with the “Hail To The King” album. Pissed off a lot of people in the process. They called them copycats. But they had the balls to create a classic rock album. And Classic Rock albums are created from influences.

Machine Head nailed it with “Be Still and Know” and “Unto The Locust”. But because of their niche, popular culture would never even know about it. Too ignorant to care.

Maybe it is the downtuning. Maybe it is the speed. Maybe it is the focus on the melody to be catchy.

One thing is certain, there are no riff driven songs, with a great hook doing 100,000,000 streams on Spotify. All of those numbers belong to Imagine Dragons, Avici, Daft Punk and a whole host of EDM artist and pop artists that have songs written by Max Martin.

And one last thing, for all the doubters that Spotify is hurting artists.

Check out this story.

Yep an independent artist that uses Tunecore as its digital distributor has earned from September 2010 to November 2013, $334,636 for over 57 million plays. It’s easy money earned by people listening to his music on a consistent basis. It’s that simple. It’s that pure. We create music so people can listen to it. First and foremost. And Spotify along with YouTube are here, telling the creators which songs are being listened too.

Isn’t that a great thing.

But hey, Spotify doesn’t pay artists said the old guard. Bullshit I say.

Spotify pays. It pays well. It is the record labels that don’t filter it down to the artists. It is the same old argument like before of Record labels not paying artists.

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Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

David Coverdale – The Legend That Is The Most Broken-Hearted Singer?

Popular Rock Star lore would say that in order to create you need to have lived. You need to have experienced love. You need to have experienced heartbreak. You need to have experienced highs and lows, good times and bad times.

Certain artists deal with certain issues. Motley Crue have always been known for their tongue n cheek lyrics around sex, drugs and just having a good ol’ time.

Skid Row focused on sex and relationships on their first album, however two songs from it, “Youth Gone Wild” and “18 and Life” focused more on social issues, which in turn was taken up a notch with the “Slave To The Grind” album.

Machine Head lyrics focus on social issues and government/religious corruption.

David Coverdale on the other hand is all about love. His song writing family tree is a list of a person that has been broken-hearted a lot of times in his quest to find love.

He’s been “Mistreated”, “Time and Again”. He’s been “Looking For Love”, “Time and Again”. He has been looking for a “Love to Keep Him(You) Warm” because “The Time Is Right for Love”.

He asked the “Queen of Hearts” to “Say You Love Me”. Realising too late that the “Kitten Got Claws” and she became a “Lady Double Dealer” on her way to being an ex-wife.

Suddenly “Love Don’t Mean a Thing”.

He became a “Drifter”.

A “Victim Of Love”.

A “Love Hunter”.

A “Love Man”.

A “Slave”.

A “Love Child” calling out “I Need Love”.

An “Outlaw” riding into town and spending “Slow and Easy” good times with the “Rock ‘n’ Roll Women”. Promising to himself that he “Ain’t Gonna Cry No More” as he “Slides It In”.

He became a “Blindman” because there “Ain’t No Love in the Heart of the City” for a Rock N Roll singer.

However he was still “Ready and Willing” to “Cry for Love” once again. “Ready and Willing” to go back on “Living on Love” because he was “Hungry For Love” and he wanted to “Do It Right (With The One You Love)” as “Love Ain’t No Stranger” to him.

But love left him “Crying In The Rain” again. Even when he begged for “Love An Affection”, even when he begged “Don’t Break My Heart Again” he still had to pick up the pieces and start all over again.

“Here I Go Again” he said to himself after the break up of his marriage.

He joined the “Bad Boys”, “All In the Name of Love” gang. He was “Guilty of Love” with that “Slip Of The Tongue”. Then that “Restless Heart” started “Crying” for a “Precious Love” again and it came knocking on his door.

“Is This Love” he asked himself. He told her that she is “Gonna Break His Heart Again”. But she whispered back “Give Me All Your Love”. She told him that he is “All That She Wants, All That She Needs”.

He just asked her to “Love And Treat Him Right” because “The Deeper The Love”, the stronger the devotion.

And then as his Eighties career came to end, those “Woman Trouble Blues” came back again. Every woman wants the spotlight. And then she was gone (“Now You’re Gone”). He asked her to “Take Him Back Again.”

“Too Many Tears” had been shed. He did it “All For Love” but love didn’t set him free again. He was “Crying In The Rain” once more.

But once a fool is always “A Fool In Love” and with time he found another to “Lay Down Her Love”.

Coverdale built a career spanning 40 years because he experienced life and he wrote those experiences into his songs. People always connect with that.

That is what got John Kalodner interested and that connection gave birth to a whole new era of Whitesnake from which they are still doing victory laps from.

There is an unwritten rule that says in order to survive in the music business, one must change with the times. Someone forgot to tell David Coverdale. The evolution of Whitesnake has never strayed too far from the blues medium. Even with the 1987 album, it was still rooted in Classic Rock and as we all know, Classic Rock is rooted in the blues/folk movements.

At the height of his fame, he disbanded Whitesnake.

Then when his contemporaries delivered grungier sounding albums, Coverdale stuck to his guns and delivered two blues rock albums with “Restless Heart” and “Into The Light”.

David Coverdale ignored every passing fad and fancy and still managed to assemble a cast of musicians to produce some of the most enduring hit records/songs of the Eighties era. Some might say that he glammed it up in the mid Eighties. However the musical currents that existed underneath the image were greater than the lipstick and teased hair.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Things That Bug Me With Rock And Metal

ROCK N ROLL HALL OF FAME

Dave Mustaine should have been inducted with Metallica. A real RNR Hall Of Fame Assessor would look into the band’s career and see that all the evidence is there for Dave Mustaine to be inducted. The style of technical thrash that Mustaine brought to Metallica would end up influencing their first four albums.

The induction criteria does state that the committee looks at the influence and significance of the artists’ contributions to the development and perpetuation of rock and roll. So, I take it that Dave Mustaine’s contribution to Metallica and to the development and perpetuation of rock and roll wasn’t influential enough.

BUT for some reason Jason Newsted’s and Rob Trujilio’s contribution to the development and perputation of rock and roll in Metallica was enought.

Same goes for Vinnie Vincent, Eric Carr and Bruce Kulick. The Eighties for Kiss wouldn’t have been the same if it wasn’t for the three individuals mentioned. Eric Singer and Tommy Thayer also played very important roles within Kiss.

BANDS THAT FAIL TO UNDERSTAND THAT SUCCESS IS BASED ON MUSIC

A lot of the metal and rock bands have better marketing campaigns than actual albums. You need a great song first. The marketing comes after.

Dream Theater had a pretty expansive marketing campaign leading up to the album release, however they didn’t have the quality to support it. Good songs don’t equate to great songs and we only have time for great.

Avenged Sevenfold, Volbeat and Five Finger Death Punch had way less marketing and their albums are still on people’s tongues. If you still use sales as a barometer of success, then these bands are still moving units.

NICHES

Metal and hard rock are niches. Accept it and focus on it. It will be a lucrative business for you if you do. It will not bring back the glory days of the Seventies and Eighties, however it will give you a career.

Sometimes a metal band can cross-over into hard rock, or even the pop market. Or a hard rock band could cross over into metal or pop.

Look at Volbeat. They are a metal band, however with the style of music they play the have a certain cross over element.

Shinedown crossed over into the pop market back in 2008, with the “The Sound of Madness” album, however with “Amaryllis” they remained in the hard rock market with a small cross over into the metal market. They still had great success, even though the “sales” didn’t match the previous. But who cares about sales these days.

Killswitch Engage cross-over into a few genres, like metal, metalcore, thrash, hard core, melodic death metal and in some cases they cross over into technical djent style metal.

Dream Theater can cross-over into a few genres and it is their cross over between progressive music and hard rock that reaped the most benefits with “Images and Words” and “Scenes From A Memory” being stand outs.

VIRALITY

A song takes off because fans start to spread the word. They share links to it, they talk about it, they blog about it. A marketing campaign can never achieve this. Only great music can.

QUEENSRYCHE

When are the people involved (apart from Chris DeGarmo) going to realise that Queensryhce is no more. Move on, forge a new career and a new identity. I’m tired of hearing how great the new singer is, what a team we now have and all of that.

The Todd LaTorre band should do something similar to what the Ronnie James Dio version of Black Sabbath did before his death. Take a new name from one of their songs. As for Geoff Tate, he should go to Vegas and do a cabaret residency. His metal/rock days are over. And seriously, when you carry on like a child when people use their smart phones at a gig, you don’t belong.

VINYL, CD’s, DIGITAL DOWNLOADS

Streaming has won. The rest of us that actually purchase any music in physical form do it as a hobby. We just don’t think of it as a hobby.

I listen to most of my music on Spotify or YouTube or via the mp3’s on my iPhone, however I still purchase CD’s of bands that I like. BUT I haven’t even opened the shrink wrapping as yet. I have no need to. Buying CD’s is like collecting toys and keeping the toys in their boxes unopened. Maybe the CD’s will be worth something one day or maybe they will be beer coasters. Who knows.

MONEY IN MUSIC

There is still a lot of money in the business. Streaming pays the labels well. It’s just doesn’t filter down to the artists. Revenues from streaming services such as Spotify, Pandora and YouTube surpassed the $1bn mark.

ENTERTAINMENT LOBBY GROUPS ASKING GOOGLE TO DO MORE TO PROTECT THEIR BUSINESS MODELS

Seriously after almost 15 years post Napster we are still hearing about this. The latest is The International Federation of the Phonographic Industry (IFPI). It is the usual b.s. about how Google “could do so much more” or that Google have “not been effective” in preventing illegal music downloading.

HELLO, Google is a search engine.

It is not a protector of business models.

Innovate or die.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10704766/Music-industry-claims-Google-is-failing-to-stamp-out-piracy.html

RECORD STORE DAY

Do artists really expect their hard core fans to travel decent distances to go to a Record Store Day Event and then not find all 4 of the (let’s just use Machine Head as an example since I am a fan) new Machine Head singles, “Killers and Kings”. It’s 2014. If we can’t buy it online or if we can’t find it to buy online, then artists are leaving money on the table.

Collectors want to buy, so make it easy for us to buy. Record Store Day is not easy for everyone.

TV SHOWS THAT STILL PLAY ON THE OLD BUSINESS MODELS

My kids love “Arrow” however they hate the fact that they have to wait each week. Will any of the actual TV shows or Cable Networks follow the “House Of Cards” Netflix example and let people overdose on all of the episodes over a weekend.

Having shows appear weekly for 8 episodes, then breaking for what seems like forever and then re-starting again, then breaking again, then finishing it all off, is old school.

Embrace the new.

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