Tag Archives: culture

Music, My Stories, Treating Fans Like Shit

The Challenge To Believe

The challenge for today’s record labels is to undo everything that they have created or has happened over the last 50 years. The record labels arose as a way to get music out of its city venue limitations and into the greater world.

Once upon a time, many many many (to borrow from Commandant Lassard from Police Academy) wonderful record labels existed. However in time these record labels formed into mega corporations with the emphasis on lower costs and high profit margins. Smaller labels got taken over by medium sized labels and in time, medium sized labels got taken over by large sized labels. Throughout the Eighties and Nineties, the labels employed people that figured out how to engineer processes and machines to drive productivity and profit.

The labels ruled the kingdom unchallenged until another corporation called social disruption reared its head.

It started with a technology called Napster and society showed the powerful record labels what they think of their high prices.

Today social disruption is real and growing and the mega labels don’t like it. It means that they have to step down from their thrones, and create real social human relationships. It means that the artists who used to be locked away and surrounded by enablers need to build personal relationships with their fans.

The ones that are failing to do it have already fallen by the wayside. The ones that achieved success during the gatekeeper controlled era of the record label are dabbling in it and then there are the ones who are just good at it.

Let’s see what the record labels are doing;

First lets get one thing out of the way. The record labels still serve a purpose. Most of the music I purchase or stream are from bands on a record label. However, they have dished out so much bad will in the last 20 years, it’s hard to be supportive.

In the last 10 years, the record labels have constantly stated that the “biggest threat” they face is continued copyright infringement. They point to research that shows how it is destroying businesses, employments and other sectors. They get people in the press and they get elected politicians on their side who believe those claims. Because, hey, big copyright monopoly companies said that copyright infringement is a threat so it must be a threat.

Did you know that Vivendi (owner of Universal Music) commissioned 23 reports and only 5 of those reports mentioned copyright infringement as a potential risk. Guess which reports got released to the public. Universal is also known as a robotic copyright enforcer. Go to Google and see their transparency report.

Did you know that Sony (Sony Music and Sony Pictures) commissioned 15 reports and only 2 of those reports mentioned copyright infringement as a potential risk. Did you know that in their recent annual report the company listed copyright infringement as a major risk to their business, however 13 reports out of 15 disagree.

The record labels seem to forget that humans need to belong. That is why we connect with family, artists, sporting teams/individuals, movies, books and the community. When we belong to something, we believe that our existence is enhanced because we belong to a certain group.

Growing up the Eighties I believed in music/artists, sports and the law. Over the last 20 years, music has done its best to disgrace itself. First off the $30 price tag for a CD. Then the Record Labels killed off the whole hard rock genre even though fans of that genre still existed. The artists that I believed in all imploded forced out of the music business by the gatekeepers.

Metallica went alternative and then went against their sharing nature when they took Napster to court.

Motley Crue went sideways when they released Vince Neil and then released a great album with John Corabi that no one heard and then when they got Vince back they went sideways again with “Generation Swine”. Then Tommy Lee left and “New Tattoo” was a bland affair. It took “The Dirt” and a couple of interesting home movies starring Tommy Lee and Vince Neil that set them back up again.

The sports team that I supported had to merge with another sporting team to become the West Tigers (I was a Tigers fan). It is now a hybrid team. Soccer (football) in Australia kept on declining in a white wash of corruption and ethnic teams.

Then after I had kids and they started to show sporting potential, I find out that the representative teams pick the best players of the parents who have the capacity to pay the $1500 to $2000 fee.

The law has shown that it was never about the law but about the people who had the capacity to pay. Copyright infringers get punishments more severe than murderers and drug dealers.

Who should I believe in now? Who should my children believe in?

Music still plays an important part of my life. The ideals of artists who have sadly departed like Randy Rhoads and Dimebag Darrell still inspire and still matter.

The viewpoints of current artists like Robb Flynn, Dee Snider, Nikki Sixx, Randy Blythe, Bob Daisley, Dave Mustaine and many others still matter.

Technology is another enterprise that I believe in. The sharing of culture and the expansion of the public domain is another area that I believe in.

And I’m finding out that others also believe the same as me.

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Music

Cry For Freedom

White Lion had the balls to tackle the subject of apartheid when all the other bands in 1989 didn’t. That was a long time ago. 1989. The Hard Rock, Glam Rock, Blues Rock, Heavy Metal and Thrash Metal movements where all riding high, at the peak of their mainstream successes.

It is unfortunate that the Eighties degenerated into a state of generic and clichéd derivative lyrical themes and subjects involving sex, partying and drugs.

When bands branched away from that, it was very hit and miss.

White Lion fell into that crowd of misses as the label “Atlantic” would still push the pop metal or pop rock edge of the band. The tours and marketing had White Lion sandwiched amongst bands like Motley Crue, Skid Row, Kiss, Whitesnake, Alice Cooper, Blue Murder and Badlands.

Of course, Motley Crue, Skid Row, Kiss, Alice Copper all had big wins in 1989. Whitesnake released a great album however it didn’t get traction. Call it karma for David Coverdale killing off the promotion on the John Sykes, Blue Murder album.

Actually, Blue Murder and Badlands released timeless and serious albums that in 2013 are seen as cult albums.

Music culture was built by artists taking a stand on a subject. The history of rock and metal is littered with bands that made big statements.

It’s the guitar sound. The way it swells and hallucinates with each shifting chord change. You cant help but be drawn in.

“The fire is burning
We lay our weapons down to rest
This war ain’t over
‘Till all the people will be free”

Growing up in democracy it was hard to fathom how people could be suppressed and denied rights for such a long time. South Africa was never in the news in Australia. It was like a decision was made from the powers that be that South Africa will not be reported at all costs.

Despite the song having a thread of hope, there is still desperation and the idea that freedom was still far away.

“So stand up and cry for freedom
And keep the dream alive”

“Cry For Freedom” is the kind of track that can be played when any uprising to oppression happens. It could have been played during the Arab Spring, the fall of the Berlin Wall or the Syrian Civil War. It never loses its power.

“Our brothers in prison
But no crime was ever done
I call it racism
Ashamed i face my fellow man”

“The children are taken away
And families destroyed
And millions have died from starvation
We can’t go on this way”

And the way it ends, it just makes you want to play it all over again.

Credit Michael Wagener, who produced it and still captured a sound that was rock enough to satisfy the rock community. In the end it makes the track connected to the rest of the album.

The “Cry For Freedom” video has 730,603 views on the 80s Classic Metal channel.

White Lion really tried hard to depart from the rock clichés however the public at that time didn’t want to be reminded about the world. All we wanted back then was to let our hair down and escape from the working week.

Vito Bratta mentioned in his 2007 Eddie Trunk interview that the songs from “Big Game” didn’t really work in a live setting, especially in a rowdy hard rock setting.

It was a concert at the Wembley Arena on Wednesday 01 November 1989 that decided the fate of the album and the rest of the tour.

Mötley Crüe where the headliners with White Lion and Skid Row supporting.

Sandwiched between a wild and energetic Skid Row and a newly sober but still dangerous Motley Crüe, White Lion didn’t have a chance.

Skid Row sang about belonging (“Youth Gone Wild”), sex (“Big Guns”, “Sweet Little Sister”, “Rattlesnake Shake”), street violence (“Piece Of Me”, “18 & Life”) and relationships (“Can’t Stand The Heartache”, “I Remember You”).

White Lion sang about Greenpeace (“Little Fighter”), broken homes (“Broken Home”), organized religion (“If My Mind Is Evil”) apartheid (“Cry For Freedom”), broken romances (“Wait”), sex (“Dirty Woman”, “Hungry”), life on the road (“Radar Love”, “Goin Home Tonight”), a mystic healer (“Lady Of The Valley) and the state of the world (“When The Children Cry”).

All important subjects however the majority of the rock crowd didn’t want to hear heavy themes in 1989 from a rock band. Those kind of heavy themes were coming from thrash metal bands. With the death of Nelson Mandela, this song is back in my life.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

What Can Lorde and Spotify Teach The Metal World? Plus The Ones That Control The Talent Will Win In The Long Run

Record labels were dependent upon record sales and when the profit margins from recorded sales shifted from high margin returns to low margin returns, they screamed piracy. To them the only way they could remain in business was to have laws passed that protected their gatekeeper based business models.

However technology and innovation is always moving forward, so while the record labels are lobbying hard for new laws, at the same time they were being pulled into the future, kicking and screaming all the way.

Spotify to me is just a legal version of Napster, that has arrived in most markets. However before Spotify was even allowed to operate in certain markets, they needed to make licensing deals with the relevant record labels and publishing groups.

Spotify came into the market with the idea that they need to compete with free. And compete they did. The service even started to break artists to the masses, something that the record labels are clueless to do in current times.

Look at Lorde.
Her song “Royals” was added to Spotify on March 19th. It did nothing.

On April 2nd the song was added to the popular Hipster International Playlist by Napster founder Sean Parker. Isn’t it amazing what a little help can do and this was achieved without any dollars going into marketing. This was purely a stakeholder of Spotify, liking a song and sharing that song with the masses.

What’s that word again? Sharing.

On April 8th “Royals” appeared on the Spotify Viral Chart. What does this mean? It means that people have started to share it.

In relation to metal, I have posted previously how Dream Theater is doing it all wrong with their album release, putting money into marketing and believing that the old school scorched earth policy would bring results. It doesn’t. Sharing is what brings results. Fans sharing your music. Hey didn’t Napster do just this. Didn’t Napster allow fans to share music.

On June 10th “Royals” started to appear on radio. Remember when radio was cutting edge and used to be hip. This is proof that radio is a format that is dead and buried. This is proof that radio is always late to the party. This is proof that radio is clueless. This is proof that radio only plays what the record labels pay them to play.

So if you are an artist and your idea is to get your song onto radio, forget it. It is pointless. It does nothing for your career today.

Go on Dream Theater’s Facebook page and they are telling fans to contact their radio stations, so that “The Enemy Within” can be added to the playlist.

To use a quote from Flying High;
“Surely you can’t be serious.”
“I am and don’t call me Shirley.”

On July 9th “Royals” debuted on the Billboard Hot 100 – three months after debuting on the Spotify Viral Chart.
See how important sales are. By July 9th, Lorde was already a super mega star. It didn’t matter if she finally made enough physical sales to enter the Billboard Hot 100. She was already a success.

This is another lesson that the metal and rock world fail to learn. They still focus on the sales in the first week and the chart position. This is so old school and not a great measuring tool of reach or success, especially for new acts starting out.

But the metal world is still clueless. This is what we get from the bands, their PR companies and the various news outlets that report on metal and rock. Here are a few examples.

Loudwire: Dream Theater’s new DVD ‘Live At Luna Park’ recently entered at No 1 on the Soundscan music DVD chart.

Loudwire: Volume 2 of Five Finger Death Punch’s ‘Wrong Side Of Heaven; lands at No. 2 on Billboard 200.

Blabbermouth: “Wretched and Divine: The Story of the Wild Ones” sold 42,000 copies in the United States in its first week of release to debut at position No. 7 on The Billboard 200 chart.

See what I mean. They are still reporting on the old system. What those websites are saying is that the first week of sales is a measure of success, which I totally disagree with. If that was the case, then the first Five Finger Death Punch album was a dud, after first week sales.

August 6 – Lorde plays her first US gig in NYC.

Slow and steady wins the race. You play where there is demand. Humanity wins out in the end. Those that can play, perform live and write their own songs will win. It’s a return to the song writer. Expect a back lash against the over processed songs written by a committee.

Forget about acts that focus on big screens and pyro technics. The people are looking for human performances. It is an escape from our increasingly digital world.

“Royals” is the most shared track in the US by a new artist this year. This is what matters. The track is SHARED. It means the fans are spreading the word, getting more people to invest time and money into you.

Spotify has finally released some information as to how they pay and it sure makes an interesting read. I have posted previously about the greed of the record labels and how that greed will ultimately kill the streaming star.

So let’s get down to the nitty-gritty. Spotify pays 70% of their revenues to rights holders. The rights holders in 90% of the cases are the record labels and publishers. The same people who lobbied hard to extend copyright terms and are lobbying hard again for longer copyright terms.

So in 2013 so far, Spotify has paid out $500 million dollars to rights holders in royalties. That’s right $500 million. When Spotify pays royalties to a rights holder they provide all the information needed to attribute royalties to each of their artists. Check out the post, it sure makes interesting reading.

http://www.spotifyartists.com/spotify-explained/

So it got me thinking about business models. It looks like to me that the new record label business model of today is to ensure that they have the talent. The one with the most talent wins.

The Record Labels are the only ones putting money out there and the rule of thumb is that if you want to dominate in the music business in the future, you have got to spend. So if record labels are spending, the talent ends up on a label.

That talent brings to the record label the following;

Any songs that BAND A writes will end up with the record label for the life of the artist plus 70 years after their death (the U.K has 90 years). So if the artist is say 30 years of age when they write HIT A, then the copyright of that song will be owned by the record label for 120 years (assuming the artist lives to 80 years of age). Talk about securing their future. Now multiply BAND A or ARTIST A by all the millions of artists who are getting into deals where they sign away their copyrights.

SECURE the most talent and be a winner in the long run.

Has anyone noticed the large push from Frontiers Records in signing up talent past and present? Has anyone noticed how they are getting the Eighties legends to re-record their classics by creating modern forgeries and in the process handing over the copyrights to Frontiers? Has anyone noticed how they are getting all of these artists together for special one-off projects like Michael Sweet from Stryper and George Lynch?

Since managers and other entities are afraid to spend on artist, the ones that do so will win. If a label is not spending money, then they are not in the game. If they are not in the game, then they do not control any talent.

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