A to Z of Making It, Music, My Stories

The old rock star is dead. Its time to create a new rock star that is a product of the times

Influences/Inspiration

Nobody exists in a vacuum. Inspiration comes from what you read, watch and experience.  Inspiration is the merging of these experiences and influences into something new. When Metallica came on the scene they were inspired and influenced by the New Wave of British Heavy Metal. They were influenced by Punk. They were inspired and influenced by Classic Rock. They were excited and this made them nervous. Nerves made them play faster.

When Black Sabbath came on the scene they were originally influenced by the Blues. Just another blues band among the many blues bands doing the rounds at that time. Then they applied their gloomy industrial upbringing and the rest is history.

Experience

Inspiration doesn’t take place in a vacuum. All day long you are experiencing.

Could Nikki Sixx have written Kick Start My Heart if he didn’t experience death and life? Could James Hetfield have written The Unforgiven if he was brought up in a wealthy household that didn’t have Christian Science beliefs? Could Richie Sambora and Jon Bon Jovi have written Wanted Dead Or Alive if they never toured? Could Dee Snider have written We’re Not Gonna Take It, if he was rich?

If you think you can write a hit song with no prior experience, you’re dreaming.  Our whole life is information. Be ready to reference it.  Trust your first initial feeling.

Sign Of The Times

Don’t get caught up in doing things in the old way. Today’s medium is the Internet. No one wants to hear new music from their favourite artist every two years. We surf the net each day, looking for new music and information.  If there is a demand for your music, you should create and distribute constantly.

The days when we used to have very little music are over. The days of saving up to buy an album and the playing the same album over and over again are also gone.  Now, we’ve got the history of recorded music at our fingertips. YouTube has everything that you want, Spotify has almost everything that you could want and if all of that fails cyber lockers and The Pirate Bay fill the void.

Product Of The Times

The old rock star is dead. Its time to create a new rock star that is a product of the times. Keep innovating.  Embrace the new reality that is being born. Stop playing by the rules of the Classic Rock artists.

Look at the band Heartist. When they formed, they decided that they would not play by the old rules of playing as many gigs as possible just to get noticed.  They decided to not play by the old rules of guaranteeing promoters 50 presales for each gig (which more or less meant, the band either had to beg people to come to their show that didn’t want to be there or they basically paid to play).  They decided to write songs.  They decided to keep on writing. They started posting demos on YouTube. They started building a buzz. The songs had quality. People started to spread them, share them, talk about them. They played ONE gig and got signed by Roadrunner and management.

What Does Music and Success Mean These Days?

Music is for the fans. Music is for the people. Music is not for a record executive to make billions so that they can compete with the Forbes 100 Rich List.  If you want to be in the music business, you need to focus on what music means. Be inspired! Create!  You have to practice, be original and wait for your moment, when you have to deliver.

Def Leppard’s Hysteria was out for over a year before it exploded on the back of the Love Bites single. A sleeper hit that no one saw coming. If the song is really damn good it will get people’s attention.

If you want success, you need to get people’s attention. If you want success you need to work hard and don’t plan for it. If you want success, practice and be ready to turn that inspiration into a product.  If you want success, you need to know that you have no control over what spreads and what doesn’t. Don’t judge the success of your project straight away. Success is always ten steps behind. It takes a while for it to happen.  Don’t just the success of your project in dollar terms. Success is about laying a solid foundation and building on it.

Your music has to be accessible. It needs to make an instant impact. Fans do not have the time to spend on letting an album sink into our brain like the old ways. These days there are so many options and people don’t endure that which is not pleasing to them, They move on. Repetition is not an artist’s friend in the current times. The life span of a song is different these days.

Most of the time you get one shot for each new fan. It is that one time when people will hear what you have created. One time where you need to satisfy them, so that they can respond and share.

Today, you need to have that one unbelievable cut, that makes the people need to hear it over and over again. That one cut that makes the people want to go and find out more about you.

Whether it be Twisted Sister’s “We’re Not Gonna Take It”, Dio’s “Holy Diver”, Ozzy Osbourne “Crazy Train”, Kiss “Lick It Up”, Shinedown’s “Second Chance” or Metallica’s’ “One”. It works in every genre of music.

Connections

Artists can go straight to their audience, there are no restrictions. Artists by now should know that their career depends on building a loyal relationship with as many fans as possible. In order to build relationships, you need to get people’s attention. You need to find a way to be heard over all the noise.

Standing Out – Visuals and Music

You want to be remembered. You want to be talked about. How can you achieve that? Society is a visual culture. That is why we watch TV shows, movies, take pictures and film ourselves.

Why do you think, when you see a preview for a new movie coming out, the studio marketeers have music with it? Why do you think TV shows and movies have soundtracks? They are re-enforcing the visuals with music, as people take more notice when that happens. If people notice they will talk about.

Putting your music with visuals is a big step forward to getting people’s attention. How many times have you walked out of a movie, thinking, what a tough score. I just watched World War Z and I loved the track that Muse did for it.  Man Of Steel had an unbelievable score by Hans Zimmer, that captured the emotion in each scene. It was also inspiring and uplifting. I still remember the preview to the Captain America movie, where they had the music (46&2) from Tool playing and that was almost three years ago.

Standing Out – Opinions

No artist can please everyone. So don’t try. All artists stand for something. If you write a song that is anti-(insert topic here), you will alienate some, and connect more with others. When people get fired up (via positive or negative feelings) they pay attention.

Standing Out – Different = Success

If you look at all of your heroes, they are there for a reason. They are different. When they came on the scene, they were different. Twisted Sister was different to all the other bands in the Eighties in how they dressed and looked. Their style was a combination of AC/DC style rock, mixed with Judas Priest metal, with a dose of punk chucked in. Metallica was different to all the metal and rock bands when they came onto the scene. Motley Crue was different to all the new wave music that was popular at the time. Nirvana, Pearl Jam and Soundgarden were all different to the Eighties Glam Rock movement. Black Sabbath was different to all the hippie folk music at the time.

Different also includes doing cover versions of popular songs. Take jazz songs and turn them into rock songs. Take pop songs and make them into rock songs.  The original artist’s fans will be curious to hear these versions.  Led Zeppelin did a lot of covers, Metallica the same. Van Halen had cover songs on their first five albums. Motley Crue did Smokin In The Boys Room and Helter Skelter.

What Does It Mean to be an Artist Today?

You don’t want to be an artist that becomes who others want them to be. You don’t want to be an artist that whores themselves out to make money. You don’t want to be an artist that does what they have to do to keep the status quo.

It’s okay to not be liked by everybody.

Real artists don’t believe in conforming. Real artists stay true to who they are. Real artists play to their fans and allow the fans to talk about them. Do not change for all the new people that could tag along to your success train, that’s death. You need to keep playing to the hard core fan base. A great artist is someone who leads us into the unknown who we can’t help but follow.

Dream Theater is one artist that comes to mind, that did it their way or the hard way. Signed as a progressive band, they released When Dream and Day Unite, which the label ignored and then went on a long search for a vocalist. When Pull Me Under got traction on MTV and Radio, the band was then a commercial prospect for the label. So the label now wants more crossover songs, and this lead to the issues with the label around the Falling Into Infinity project. After that the band stayed true to who they are and they have grown with each album and are more successful now than ever.

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Music, Piracy, Stupidity

Alice In Chains

Techdirt story

Why, Jerry, why?  I like it when artists speak their minds.  Once upon a time, the fans listened to every word and never questioned the words of their idols.  These days, it is different.  Alice In Chain’s need to wake up and realise that it is a different game now.

“something you’ve worked on and poured your soul into, and invested your money in, somehow it’s no longer deemed valuable. That’s fucked up, to me. “

No Jerry, it is valuable to the people who find it valuable.  Just because you spent two to three years creating your art, doesn’t mean that people will find it valuable to pay you for it.  The ones that want to pay, will pay.  They will also come to your shows, buy your merchandise and spend money on meet and greets.

The ones that don’t want to pay, will never have paid to begin with, even in the glory days of record label control.

To be honest, I heard the Alice In Chains comeback album and I didn’t like it.  They should have called the band something different.  So to be honest, I have no real interest in the upcoming album.  According to Jerry, I should care because he spent time pouring his soul into the new album.  Sorry guys, there is just too much competition these days for listeners attention these days.

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A to Z of Making It, Music, My Stories

Rudolf Schenker – Guitar World – March 1986

RUDOLF SCHENKER ON THE AESTHETICS OF HEAVY METAL GUITAR
By Bruce Nixon

The below article in italics appeared in the Guitar World March 1986 issue.  I have re-typed here and added my bits and pieces to it.

The aesthetics of heavy metal guitar?  Well, think about it.  Rudolf Schenker was intrigued.  He was sitting in a backstage dressing room, a litter of soda cans, ashtrays and half filled beer bottles on the low table in front of him, quietly noodling on his trusty black-and-gold Flying V.  He balanced the guitar on his knees and spread his arms out wide, smiling broadly, his eyes sparkling.  Already, conversation had drifted over Vs and V players, and the Scorpions’ well-known axeman had displayed a deep and interested passion for the guitar life.

That is the iconic look, Rudolf Schenker with a trusted flying V.  This issue is from March 1986.  Rudolf had been in the game for over 26 years by now.  Rock You Like A Hurricane from 1984’s Love At First Sting album was a monster hit for the Scorpions.  Winners never quit.  They persist.  They persevere.  Sure, the Scorpions had an audience in Europe and Asia, but it wasn’t until 1984 that they broke through in the US.

“The aesthetics of heavy metal guitar…” His accent was middling thick with a slightly skewered command of idiom, but it didn’t set in the way of his enthusiasm. The idea had captured his attention, in any case.  

“I know of several different kinds of players,” he said. “There is Van Halen, very technical and very creative.  Him I like very much, because he has put new things into guitar playing.  He is very good rhythm-wise. And the other I like very much is my brother Michael.”  

This, of course, referring to Michael Schenker, the Scorpions’ original lead guitarist, now fronting his own band.

“He can play melodically—but he puts the three parts of the guitar together, the melodic, the technique and the feel. Some have more technical skill, but in my brother, all three parts are equal.  He has feel, but he keeps the melody inside and the exact rhythm inside.”

The impact of Edward Van Halen to rock music is immense.  Back in 1986, it was still at a level of what he brought to the guitar playing circles and how an expectation was made that any band with desires to make it, had to have a guitar hero.  Of course afterwards, EVH would branch out into guitars, amps and gear.

I am the youngest of three boys, so to hear Rudolf talk about his younger brother in such high regard, is cool.  His words ring true.  Michael Schenker was a monster player.  UFO couldn’t contain him.  Their best works happened when Michael Schenker was in the band.  (We will forget about the crappy 90’s reunion album and the bad Vinnie Moore reincarnation, even though i am a fan of Vinnie Moore as well).  His solo work in the eighties as part of MSG and McAuley Schenker Group was a stand out as well.

Going back to March 1986, Rudolf’s summation of his brothers ability made me curious to find out more about Michael Schenker.  This is artists promoting other artists.  I don’t believe that form of promotion happens these days anymore?  Growing up in Australia, the nineties brought a certain elitism ideal to certain local scenes, where each band only looked out for themselves as they where worried that another band might take their fans.  What artists failed to realise is that fans of music always like more than one band.  That is how fan bases are made, a common love of music across different bands.

“You see, metal is a new style.  Heavy rock is based on guitar and drums together.  If you want aesthetics, when you go looking for a good guitar player, you will find them in heavy rock.  This is a place where the guitar player has the most openings.  Look at Rick Springfield—his guitar player is good, but the music is based on the singer.  In heavy rock, the guitar player has more parts than the singer has.  In heavy metal, the players are young and fresh, too, open to new styles and new sounds, new everything!  Whole roads are open to them.  We all used to copy Led Zeppelin and Deep Purple, but bands don’t do that anymore.”

Bands started to copy their peers.

Motley Crue hit the LA scene in 1980 with a mix of Seventies Punk, Americana Rock / Pop and British Classic Rock.  Bands like Poison, Warrant, Bullet Boys and Tuff came out influenced by bands like Motley Crue and Ratt.

Bon Jovi came out influenced by Seventies Classic Rock, Bruce Springsteen and the New Jersey keyboard driven pop scene.  Then you had every band writing songs in a pop metal vein.

Van Halen came out influenced by the English Blues Rock and Americana Rock/Pop.  Name me one band in the eighties that didn’t try to sound like them.

Def Leppard wanted to record an album that mixed Queen style pop harmonies with the NWOBM sound they were involved in.  They achieved that with Pyromania and perfected it on Hysteria, spawning thousands of imitators.  

Guitar players became the ones that got the attention as well.  The band dynamic had evolved.  It started in the Seventies and continued with the Hard Rock / Glam Rock movement in the Eighties.

“I like to listen to heavy rock very much,” he added. “Jimmy Page, in his good days, was so good.  Now, Jeff Beck has always been good, and I like his solo album very much.  I hear Malmsteen—he s very fast, very technical, much into classical.  Take Ritchie Blackmore—of course, he is from the older generation of players, but he doesn’t get older  in his sound.  Beck is more for older people these days.  Ritchie is one of those guys who has old and young kids in his audience.  He has that fresh energy.”

Ritchie Blackmore from Deep Purple and Rainbow is one guitarist that appealed to both old and young guitarist.  The older crowd that is into the blues rock style loved what Blackmore did with it, the middle-aged got the best of both worlds and the younger crowds maybe didn’t appreciate the blues rock vibe of Blackmore however they related to his classical technicality that fit perfectly with the rise of the Eighties shred.  That is where Michael Schenker also comes into the picture.  He also accommodated both audiences.

He suggested that the greatest heavy rock players were European-except for Jimi Hendrix and Leslie West.  America has not been highly nourishing soil for metal guitarists.  In metal, at least.  Europeans maintain more of a purists approach to the genre.  

“I think European guitarists have been more original.” he remarked matter-of-factly.  Page—Beck—Clapton- Ritchie—my brother. In heavy rock. English players, especially, have had a more original feel. In coming from Germany, when I watch television over here, I see everything is made for posing—the advertisements and stuff.  In Europe, people are more natural, they are relaxed.  They don’t pay as  much attention to those things. Maybe the guitar players are like that, too.”

There is that name again Jimi Hendrix and who the hell is Leslie West.  It was years later that i heard Mississippi Queen, if you know what I mean.

By 1986, America had a decent amount of heavy rock players.  Going back to the Seventies, you had players like Ted Nugent, Ace Frehley, Steve Lukather, Neal Schon and Eddie Van Halen.  By the Eighties you had players like Randy Rhoads, Warren DeMartini and George Lynch join the ranks.

It was hard to come up with any more American guitarists who fit the bill.  At the mention of Randy Rhoads, Schenker nodded enthusiastically, and then shook his head sadly.

If it wasn’t for Randy Rhoads, I wouldn’t have been able to play the way I play.  His dedication and precision on the two Ozzy albums will be forever remembered.

“Blues is the basis of all good guitar playing in this style of music,” Schenker concluded.  The Americans are not as bluesy as the English are.  Clapton, Beck, Page—they’re all influenced by the blues.  English players found the right combination for bringing blues and modern rock together.”

Artists speaking their minds.  If you agree with Rudolf’s point of view or not, one thing is clear, he is not afraid to get it out there.  Maybe it is that famed German arrogance, or maybe it is truth.

I honestly believe that music captured in its purest form is magical.  The  purest form is when music is written without the thoughts of profits in minds.  In the late sixties and early seventies, this is what music was.  It was pure.  It wasn’t tainted by Wall Street, by profit margins and balance sheets.

According to his guitar technician, Vince Flaxington, Rudolf Schenker keeps it simple. The Scorpions’ veteran rhythm player carries six Flying Vs on the road, his favorite of the bunch being a black and white 1964 model that his brother gave him about a year or so ago; he also likes the black and gold model, an ’82 reissue, while the remaining four are strictly backups.  

Schenker is a Flying V fanatic, having forty-odd variations of the instrument at home, about a third of which are original issue models.  Indeed, he doesn’t own anything else. He saw his first V in the hands of Johnny Winter and became an instant convert to its sleek good looks.  The best one he ever had, he said, went with his brother when Michael Schenker left the Scorps.  His guitar tech says every one is stock, Rudolf uses only Gibson pickups and refuses to let anyone alter his beloved Vs.  Not even with Strap-Loks.

Onstage, the guitarist uses three 50-watt Marshall heads that drive six 4 x 12 cabinets.  The Marshalls are “quite old”—a ’67, a 1970, and a 1980, all stock.  The volume is set at 9; the EQ knobs are all full-tilt.  His sole effect is a Vox wah-wah, one of the first made, although Schenker only uses it for about five numbers in the current set.  The cabinets also are stock.  He uses a Nady wireless system. 

“His tone is like broken glass,” Flaxington grinned. “That’s the way he wants it—sharp, clear and raunchy.”

Simply and effective set up.  He is a purest.  He didn’t go searching for that sound the way others did.  He just plugged in and let it rip.

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Classic Songs to Be Discovered, Music

Polution – Forever And A Day – Classic Song Waiting To Be Discovered

Polution. I came across this band by pure accident. I knew nothing about them. Even Googling the name Polution brings up everything to do with pollution but nothing to do with them. Still I delved deeper into Google. I finally came across some information. You can say their web presence is terrible.

Founded in 1997 and they come from Switzerland. In 2009 they released their debut album called Overheated. Twelve years from when they began. The album I heard was their second album called Beyond Control and it was released in May 2012. I heard it today. Almost a year since it came out. I am not sure why bands these days keep taking a lot of time to record an album. Release frequently and release your best. Four songs at a time, even three. Quality is what matters. No one listens to a whole Foo Fighters album. We just listen to their best songs. Even David Grohl said the same, in the movie they released for their last album.

Live Until You Die. It’s got that sleazy, head banging AC/DC meets ZZ Top La Grange riff. You can even call the riff a rip off. It doesn’t matter, as all musicians are influenced. Music is never created in a vacuum, even though someone like Prince tells you so. The riff is heavy and it makes you pay attention. The drums keep the toe tap feel of the intro riff going. Why couldn’t Bon Jovi release a song like this on the new album? Imagine that, Bon Jovi going back to his Classic Rock roots, taking influence from ZZ Top, Deep Purple, Aerosmith, AC/DC, Toto and Styx. Instead Bon Jovi is trying to compete with Justin When Is My Voice Going To Break Beiber and One Direction.

Forever and A Day is by far the best song on the album. It came out of nowhere. After Live Until You Die, I wasn’t expecting a melodic song. Pure class. This is nothing like the previous song. It has got that melodic arena rock style of 80’s. Europe and Scorpions are two bands that come to mind. I even hear a Michael Schenker / UFO vibe merged with Classic Aerosmith. I even hear current Nickelback merged with Hinder. I even hear Adam’s Song from Blink 182. There are so many elements that wash over me sonically. That is what music should be. If you are a music fan, you need to check out this song. It deserves to be heard. It can stand on its own. It doesn’t need a Gangnam style video clip to keep it going. It makes you want to hear the next song. Did anyone care that PSY released a follow up single? Of course not. It was all about the clip and the dance. The song couldn’t stand on its own without the video.

Check it out here on You Tube.

Polution got me interested and I want to tell others about it. They are not banging my head over with the marketing sledgehammer or spamming me to do so. They just released an album, that I came across today, and had a great song on it that I wanted to talk about. It’s not perfect, it’s not original, but it’s human. Their life experiences shine through on the tracks, their influences shine through.

If listeners can listen to any of the above songs, then I have succeeded in getting this band heard above all the other amateur noise that clogs up the Internet. It’s great how the playing field has levelled, because if it wasn’t, I probably wouldn’t have come across Polution. They would have been lost in the regional restrictions of the old ways and available as an expensive import in Australia.

All they need to do is increase their web presence. They still have a MySpace account. Enough said.

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