Category Archives: Unsung Heroes

A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

INTERESTING: In A World Of Free, Metal and Rock Music Still Continues To Sell

There is a great article over at the Metal Insider website.

If you are too lazy to click on the link, the article covers the biggest selling metal and rock albums for 2015.

From the results, it’s pretty obvious that metal and rock fans like to purchase music. There is still a collectors mindset there. What’s even more fascinating is that a lot of the albums that have sold a decent amount in 2015 were not even released in 2015.

NOTE: The figures are based on U.S sales.

“Master of Puppets” was released in 1986 and in 2015 it sold 107,800 units. The self-titled “Metallica” album released in 1991 has sold another 77,100 units in 2015. It is well on its way to 17 million units sold in total.

Now think about for a second.

All of Metallica’s music is available on streaming services for paid subscriptions and for free. All of their music is available for downloading via legal options and illegal options. And they still continue to sell.

A band’s longevity is based around the need to replenish their fan base year after year. If you are not doing that then expect to play smaller venues. Dokken and Ratt are two bands that come to mind who haven’t replenished their fan bases from the Eighties. Both bands in the Eighties had platinum sales and played arenas. Today, they have almost no sales and play clubs.  Of course, not having the main creative forces in the current version of the band plays a part, however, even if Lynch and Pilson or Pearcy and Croucier did rejoin Dokken and Ratt respectively, it doesn’t mean that millions of people would be interested.

Metallica,  however is doing a good job at replenishing their fan base based on their selected live performances in new markets and in markets that have high rates of piracy.  They basically have a whole new generation of music fans who more or less consumed the music of Metallica for free and in most cases illegally. However, that still hasn’t stopped them from selling music and concert tickets.

As business people, the move to their own label “Blackened Recordings” was a no-brainer.

The record is how it all starts. It hooks the audience in. Anyone born in the Nineties, will know Metallica as the conformist poster artist for the labels in the Napster case. Anyone born in the Seventies and early Eighties know Metallica as a non-conformist band that pushed boundaries.

The whole Napster kerfuffle in the end just showed why it was not a good idea for Metallica to get in the way of people experiencing their music. However, they have learnt that by making their music available everywhere, they see better returns in other areas.

As an artist, it is a privilege for people to listen to your music. Respect that.

“Back In Black” from AC/DC was released in 1980. In 2015 so far, it has sold 110,000 units in the U.S.  The new album, “Rock Or Bust”, released in 2014, has sold 143,400 units in 2015.  Put it down to the band being on the road and building awareness of the new album. It just goes to show that the blanket marketing campaigns before the album release date, the Grammy appearance and all of the other medical issues/jail issues in the media meant nothing in 2015.

You see, when the music eco system was controlled by the record labels, the marketing blitz by the labels meant something. In 2015, it means nothing.

From the 2015 releases, Breaking Benjamin’s “Dark Before Dawn” has sold 209,000 units so far, Marilyn Manson’s “The Pale Emperor” has sold 124,200 units so far and Halestorm’s “Into The Wild Life” has sold 114,500 units so far.

From the 2014 releases, Foo Fighters “Sonic Highways” album has sold 87,800 in 2015, for total sales in 480,000 so far. Slipknot’s “5: The Gray Chapter” has sold 84,000 units in 2015, for total sales of 344,000 units. Nickelback’s “No Fixed Address” album has sold 101,000 units in 2015. Like the Foo Fighters it is approaching Gold status.

Led Zeppelin continues to be a selling machine, so why would they create new music when Copyright grants them and the owners of their songs, rights for the next 110 years to exploit the works.

In case you are wondering “Led Zeppelin 4” sold 75,000 units and “Physical Graffiti” sold 112,400 units in 2015.

Kid Rock’s debut “Devil Without A Cause” is still selling. For 2015 alone, it has moved 86,000 units. Add that to the other 10 million units it has sold so far.

So what is all of the above telling us.

Eventually people will pay, however if a piece of music that people want to check out is not available for free, they will turn away until it becomes convenient. Don’t expect people to pay just because you want them too.

And for all of those critics saying the new bands cannot attain the same level of success as their Seventies and Eighties counterparts, well have a look at some other stats.

 

As influential as Black Sabbath was to metal music, they are being outsold by Linkin Park, Korn and even Limp Bizkit.

Also for all of Gene Simmons and Paul Stanley’s comments about rock being dead because no one is buying recorded music, well, Kiss has never really been a big seller of recorded music anyway. Their 21 million is pretty tame compared to Metallica’s 62 million. In the end, the live show is where it’s at. Deliver there and make that show a cultural event, the sky is the limit.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

1980

A lot of my favourite albums from the past are always having some kind of anniversary each year. Since we are in 2015, I am feeling nostalgic, so I am going back to 1980.

Now let me be clear, all of these 1980 albums didn’t end up in my collection until the mid to late Eighties. Finances always proved a problem when it came to deciding what music to purchase.

Coming into 1980, Whitesnake was working a lot. The band was putting out an album a year and touring consistently. Then the Martin Birch produced “Ready an’ Willing” dropped, launching the song “Fool For Your Loving”, a piece written by Bernie Marsden, Micky Moody and David Coverdale. That song brought about a new interest into the band.

To me, “Ready an’ Willing” is the album that started Whitesnake’s rise. It holds a special place in my life as it was the first album I purchased from Whitesnake’s back catalogue after the 1987 album exploded. And I was impressed. While the “1987” album is a classic, I really loved the raw sound on this one and the working bands attitude. You can hear it in the notes.

While the album has songs that deal with relationships, my two favourites are “Blindman” (which is a derivative version of the Coverdale/Blackmore penned “Soldier Of Fortune”) and the very Led Zeppelin sounding, “Aint Gonna Cry No More”. Those songs also nail it lyrically for me. Talk about completely forgotten, no one under forty would know these songs.

“Chasing rainbows that have no end, The road is long without a friend….” from BLINDMAN

“Memories of broken dreams, As distant as the sun, Are drifting like an echo in the wind….” from AIN’T GONNA CRY NO MORE

In that same year, the Ronnie James Dio fronted Black Sabbath released their version of “Heaven and Hell”. As with all things record label related, this project was always meant to be a new band.

The first song written by Iommi and Dio for the new band was “Children of the Sea”. Geezer Butler was so set against continuing without Ozzy, so Iommi had Geoff Nicholls on hand to play bass on those initial sessions. It was actually Nicholls that came up with the “Heaven and Hell” bass line.

On board to produce “Heaven And Hell” was Martin Birch. That’s right, the same Martin Birch in charge of Whitesnake’s “Ready an’ Willing’ album.

“The world is full of kings and queens, who blind your eyes and steal your dreams…..” from HEAVEN AND HELL

I purchased this album very late. It was actually after “Lock Up The Wolves” from Dio came out in 1990.

At that time, I had the cash and my plan was to get stuck into Dio’s past works starting with Rainbow. However, I also came across the Black Sabbath releases in the second hard record store and purchased all five albums, the three Rainbow albums and the two Sabbath albums.

I was blown away. I couldn’t believe I was that late on hearing this unbelievable music.

Who can forget “British Steel” from Judas Priest?

I purchased it on cassette, which I still have today. It was right after “Painkiller” came out. I knewe of “Breaking The Law” and Livin After Midnight” but man, there are so many other good cuts on this album, I was again blown away.

Produced by Tom Allom, it started a winning campaign for Judas Priest that still sustains them to this day. After “British Steel” came “Screaming for Vengeance” and “Defenders of the Faith”. They are still doing victory laps on the backs of these three albums.

“British Steel” came out at a time when “The New Wave of British Heavy Metal” was starting to gain momentum. Even though Judas Priest was around way before, “British Steel” set up a certain sound for the many bands that would follow.

It was also an album recorded with a tour already booked to promote it. So when the band went into the studio with a handful of ideas, it was up to Glenn, KK and Rob to sit around and bang out the songs. From that pressure, great songs was the outcome.

In relation the tour, it featured a young band by the name of “Iron Maiden”.

“There I was completely wasted, out of work and down…..” from BREAKING THE LAW

“Living after midnight, rockin’ to the dawn…..” from LIVING AFTER MIDNIGHT

“I’ve had enough of being programmed, And told what I ought to do…..” from YOU DON’T HAVE TO BE OLD TO BE WISE

Which brings me to Iron Maiden’s self-titled debut, an album I purchased after “No Prayer For The Dying” came out.

It was recorded in 13 days, aided by the fact that all of the songs had been well-rehearsed live staples. They fired two other producers before settling on the disinterested Will Malone, who basically gave the band free-reign to do whatever they wanted.

I first heard “Running Free”, “Iron Maiden” and “Phantom Of The Opera” on 1985’s “Live After Death” album with Bruce Dickinson singing, so when I first heard the debut I was taken aback by Paul DiAnno’s vocals. I hated them, as I was so used to Bruce Dickinson. But man, like everything, the harsher street style of DiAnno grew on me. And what about that wah riff to kick off “Prowler”.

It was also the album that gave people a glimpse into Iron Maiden and the artwork of Derek Riggs.

“Unchain the colours before my eyes, Yesterday’s sorrows, tomorrow’s white lies…..” from REMEMBER TOMORROW

Just sixteen, a pickup truck, out of money, out of luck, I’ve got nowhere to call my own, hit the gas, and here I go…..” from RUNNING FREE

“You’ve been living so long in hiding in hiding behind that false mask…..” from PHANTOM OF THE OPERA

So what do you get when you finish the music for an album in six days and the entire album in eight?

Van Halen’s “Women and Children First” is the answer.

I actually heard “1984” first, then “5150” and “Eat Em And Smile”. So it was only natural that I went deeper into Van Halen’s back catalogue after that. There are a lot of stories about the making of the album, the photo shoot, which can be found here.

“Well, they say it’s kinda fright’nin’ how this younger generation swings…..” from AND THE CRADLE WILL ROCK

“Don’t want no class reunion, this circus just left town, Why behave in public if you’re livin’ on a playground?…” from FOOLS

“I’m takin’ whiskey to the party tonight, and I’m lookin’ for somebody to squeeze….” from ROMEO’S DELIGHT

The album holds a special place for me because of its jam orientated vibe. It’s basically saying to me, this is Van Halen and this is who we are in 1980. As a guitarist learning to shred in 1987, any piece of Van Halen music was seen as a must learn, however I never really sat down to learn anything from “Women And Children First”. I always said, I will learn “And The Cradle Will Rock”, but never did. That is why it is special in a silly way.

It’s actually funny, but the songs that I do play from Van Halen are from the debut album, the “1984” album, the “5150” album and the “Balance” album. Those are the albums I actually sat down and learned. I suppose, subconsciously, that I preferred the more pop orientated structures than the wild jam orientated structures.

What does a band do after releasing two massive science fiction progressive albums in “2112” and “Hemispheres”?

In Rush’s case, and Metallica’s a decade later, they both scaled back the arrangements and veered to shorter track lengths and more personal lyrical topics.  Longtime Rush producer Terry Brown was on hand again to assist. The songs from “Permanent Waves” are all over “Exit Stage Left” which was the only Rush album I had in the Eighties.  “The Spirit Of Radio”, “Freewill” and “Jacobs Ladder” all appear on the live album.

And when I purchased the album, “Natural Science” became a must song to add to my bible of guitar songs to learn.

This album also hold a special place in my life, because it was the first album I purchased based on a Dream Theater interview I read in the Nineties where they talk about their influences and it cemented my love for Rush. After this album, I was all in. It was only a matter of time before I purchased all of their other albums. If I had purchased something like “Hold Your Fire” first, then the love for Rush would have been very different.

So many great lyrics from Peart on this one as well.

“One likes to believe in the freedom of music, but glittering prizes and endless compromises, shatter the illusion of integrity….” from THE SPIRIT OF RADIO

“There are those who think that, they’ve been dealt a losing hand, the cards were stacked against them, they weren’t born in Lotus-Land…..” from FREEWILL

“You can choose a ready guide, in some celestial voice, if you choose not to decide, you still have made a choice…..” from FREEWILL

“I will choose a path that’s clear, I will choose free will…..” from FREEWILL

‘Freewill’ continues that sprightly pace, navigating a bouncy chorus hook and a theme about mankind’s lack of moral evasion.

 “We’re linked to one another, by such slender threads, we are planets to each other, drifting in our orbits….” from ENTRE NOUS

“Different eyes see different things, Different hearts beat on different strings…..” from DIFFERENT STRINGS

“Time after time we lose sight of the way, our causes can’t see their effects…..” from i. Tide Pools – NATURAL SCIENCE

“Computerized clinic for superior cynics, who dance to a synthetic band, in their own image their world is fashioned, no wonder they don’t understand…..” from ii. HyperSpace – NATURAL SCIENCE

“Science, like nature, must also be tamed, with a view towards its preservation…..” from iii. Permanent Waves – NATURAL SCIENCE

“The most endangered species – the honest man , will still survive annihilation, forming a world, a state of integrity, sensitive, open, and strong…..” from iii. Permanent Waves – NATURAL SCIENCE

“Wave after wave will flow with the tide, and bury the world as it does, Tide after tide will flow and recede, Leaving life to go on as it was…..” from iii. Permanent Waves – NATURAL SCIENCE

“Blizzard Of Ozz” is what happens when a technically gifted guitarist teams up with a well-travelled and experienced bassist to form a band around a washed up and intoxicated singer. It sounds like a plot line for a movie.

In order to go back to 1980, I need to go forward to 1988.

The “Tribute” album came first for me. The tablature book was my bible. So many nights spent practicing all of the licks and riffs in that book. Eventually in the early Nineties, I got around to purchasing “Blizzard Of Ozz”.  So many iconic songs on the album and the legend of Randy Rhoads will never be forgotten. Credit Bob Daisley, the unsung hero and creative lyricist.

The special part for me on hearing the “Blizzard Of Ozz” album is understanding the work that Randy Rhoads did to blend/merge so many different layers of guitars from the studio album into ONE DEFINITIVE GUITAR TRACK for performing live.

Brilliant.

I was left speechless.

It was an album that you needed to get to hear all the songs. These were not songs that could be purchased as singles and these songs were not promoted heavily on radio. We knew them only if we purchased the albums.

From the start to the end, the album is an experience.

And how good are the lyrics from Bob Daisley. So many brilliant lines.

“Everyone goes through changes, Looking to find the truth, Don’t look at me for answers, Don’t ask me, I don’t know…..” from I DON’T KNOW

“How am I supposed to know, Hidden meanings that will never show, Fools and prophets from the past, Life’s a stage and we’re all in the cast…..” from I DON’T KNOW

“Crazy, But that’s how it goes, Millions of people, Living as foes…..” from CRAZY TRAIN

“Maybe, It’s not too late, To learn how to love, And forget how to hate…..” from CRAZY TRAIN

“I’ve listened to preachers, I’ve listened to fools, I’ve watched all the dropouts, Who make their own rules…..” from CRAZY TRAIN

“One person conditioned, To rule and control, The media sells it, And you live the role…..” from CRAZY TRAIN

“I’ve been the king, I’ve been the clown, No broken wings can hold me down, I’m free again…..” from GOODBYE TO ROMANCE

“And the weather’s looking fine, And I think the sun will shine again, And I feel I’ve cleared my mind, All the past is left behind again…..” from GOODBYE TO ROMANCE

“Take a bottle, drown your sorrows, Then it floods away tomorrows…..” from SUICIDE SOLUTION

“Heaven is for heroes, And hell is full of fools, Stupidity, no will to live, They’re breaking God’s own rules…..” from REVELATION MOTHER EARTH

I remember playing pool at the local pub and the jukebox cranking ACCA DACCA’s “Back In Black” constantly. That is how I heard the album from start to finish, by waiting for the older crowd with more disposable incomes to get the jukebox cranking. And people wondered why we started to cherry pick songs from iTunes. We have been doing it since the jukebox.

The Eagles “Hotel California” and Deep Purple’s “Machine Head” are two other albums that I heard via the jukebox.

It was the antidote to New Wave and whatever else was popular at the time. Even in 2015, it still sells over 150,000 units a year.

“If you’re into evil you’re a friend of mine….” from HELLS BELLS

“I got nine lives, Cat’s eyes, Abusin’ every one of them and running wild…..” from BACK IN BLACK

“She was a fast machine, She kept her motor clean, She was the best damn woman that I ever seen…..” from YOU SHOOK ME ALL NIGHT LONG

“Hey there, all you middlemen, Throw away your fancy clothes, Way out there, sittin’ on a fence, So get off your ass and come down here…..” from ROCK AND ROLL AIN’T NOISE POLLUTION

“We’re just talkin’ about the future, Forget about the past, It’ll always be with us, it’s never gonna die…..” from ROCK AND ROLL AIN’T NOISE POLLUTION

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Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Rock/Metal Quotes

“Our first deal, for example, was for five records, so there was development there. They looked at it as: ‘Let’s invest in these first two records, and if nothing happens, no big deal. Maybe the third record will be the turning point, and then four and five we’re on the gravy train.’ I think that was the record company’s perspective.”
Alex Lifeson. RUSH

It was always the fan that had the power. Fans invest in the artist. It never mattered what the record company thought or believed as it was the fan who decided if the piece of vinyl was worth their money. The labels had the gatekeeping power to decide who got to a recording studio or who didn’t. And they used that power wisely to accumulate artists’ copyrights.

“If we were to release those same three records now: Fly By Night – the record company would’ve gone, ‘Okay, let’s hang on.’ With Caress of Steel, they would’ve dropped us right away, because it was a commercially unsuccessful record, but we needed to make that record to make 2112. So there would be no 2112 for Rush in 2015. I’d go back to plumbing or some other job. That just doesn’t exist now, whereas back then, as nervous as they were, they still were there to support us.”
Alex Lifeson. RUSH

The labels did not support the artist. They supported a copyright monopoly. Their accountants knew very early on that holding the copyrights for songs would be a big financial winner for them in the future. The labels have used their accumulated copyrights as leverage to negotiate licence fees with Apple Music, Pandora, Spotify, Deezer and all of the other streaming services.

To prove my point, let’s look at an Italian hard rock/metal label called Frontiers Records. Look at the albums they have released, especially in the last five years. You will see a trend of certain artists, re-recording their best songs from the Eighties and Seventies and putting these recorded versions under a new Copyright. Frontiers will pay the artist for their work, and they keep the copyrights of these forgeries for a very long time.

Who is the winner here?

The artist or the record label.

“For new bands, everybody makes CDs. Years ago, nobody had CDs. You had to have a record deal. Everybody’s got it [now]. And there’s so much competition. The Internet is good in a way to get your stuff out there, but the whole music industry is wrecked.”
Vinny Appice. DIO, BLACK SABBATH, HEAVEN AND HELL,

“For me, it’s an interesting dichotomy. Because, on one hand, you’ve got people who are streaming, but then they use that to decide whether or not they wanna buy the album, as opposed to illegal downloading. But then there’s the other side of it where people are kind of using it as, basically, satellite radio, where it’s, like, ‘I’m just gonna listen to this.’ But people still pay a subscription for it. So, in one way or another, the economy is still working. It’s just that… We can’t catch up with the technology; that’s the problem. There’s so many innovations that the powers that be can’t figure out… they can’t get ahead of it.”
Corey Taylor. SLIPKNOT/STONE SOUR

The gatekeepers are no more. It’s an open market and simple economics rule. Supply vs Demand. Music at the moment is in huge supply and the demand from the fans is spread thin.

For example, in the next three months there are about 40 albums that I am interested in listening too.

For August, I am looking forward to Soulfly’s “Archangel”, Bon Jovi’s “Burning Bridges”, Disturbed’s “Immortalized”, Pop Evil’s “Up”, Five Finger Death Punch’s “Got Your Six”, Fear Factory’s “Genexus”, Bullet for My Valentine’s “Venom”, Act of Defiance’s “Birth and the Burial”, P.O.D.’s “The Awakening”, Motörhead’s “Bad Magic” and Soilwork’s “The Ride Majestic”.

For September, I am looking forward to Shinedown’s new one, Iron Maiden’s “The Book of Souls”, Slayer’s “Repentless” and Atreyu’s “Long Live”.

For October, I am looking forward to Children of Bodom’s “I Worship Chaos”, Collective Soul’s “See What You Started by Continuing”, Coheed and Cambria’s “The Color Before the Sun”, Deftones new one, Queensrÿche’s “Condition Hüman”, Sevendust’s “Kill the Flaw”, Trivium’s “Silence in the Snow”, W.A.S.P.’s “Golgotha” and Stryper’s “Fallen”.

Some I would buy and a lot I would just stream WHEN I HAVE THE TIME.

“All due respect to Mr. Simmons, I think when he talks about rock being dead, I think he talks about the old-school way of album-tour-album-tour-album-tour. That’s just not the way you do it anymore. There’s so many other things and ways to continue the history of this industry, and to continue to be on top. I mean, I’m looking out at headlining Download [festival] in the U.K. [Sarcastically] Yeah, rock is dead. That’s why there’s 85,000 people here at 11:30 at night in a downpour, and nobody left. Yeah, rock’s dead. Yeah.”

Corey Taylor. SLIPKNOT/STONE SOUR

Spot on. Fans of music haven’t disappeared and they haven’t resorted to freemium as the labels or the RIAA would like us to think. Fans still support music and artists in their own way. I purchase CD’s, I stream music, I download music and I go to concerts. The old model of album sales and then a tour is broken. So a new model is required.

“Well, we have such an incredible reaction to [JUDAS PRIEST’s latest album] ‘Redeemer Of Souls’ that really motivated us to crack the whip and get on with making the next record pretty quickly. The clock is ticking, you know. We can’t afford to wait three years, or five years now, to make the record. And especially while we’re having this great, kind of, vibe with the fans and just this massive PRIEST family love fest type of deal. You know, who wants to go home and sit down for a year?”
Rob Halford. JUDAS PRIEST

“Fewer records get sold or streamed, less money is there,” he continued. “You used to sell enough records to not go on tour. In the 90s, you used to make as much money on tour as you would selling records. Now you make one-tenth of that money on records sales or streaming. The biggest problem with the new record business is that I don’t know who the fans are. Fans are the people who will actually pay for something.”
Peter Mensch. MANAGER

They (the recording industry) have to. But probably the best route they should take, I think they’ve been playing catch-up for a long time — they’re constantly trying to readjust and adapt. I think that probably the truth of the matter, the answer is to start from scratch and create a whole new playbook. Build a whole new business plan off of that. I don’t think anybody, at least that I’m aware of, has done that, started with just a blank slate and just started over. I think that’s really what needs to be done. Just level the building and build something brand new.”
Dee Snider. TWISTED SISTER

Fans are people who will actually pay for something when they want to pay. Growing up the Eighties, I had a circle of friends who would wait with blank cassettes for the latest music I purchased. We had a running joke to say “the leeches are in the house”. These fans copied Motley Crue, Iron Maiden, Metallica, Megadeth, Whitesnake, Night Ranger and so many other bands from me. Their whole music collection was dubbed music.

So time goes on, they get older, they get jobs, the internet comes, Napster rises and suddenly they have money to spend. They didn’t start to purchase recorded music, they just downloaded that for free. What they did start to purchase was concert tickets for the bands they liked. When Maiden toured Australia for the “Caught Somewhere Back In Time” tour, they went to the shows in Sydney and Melbourne. I only went to the Sydney shows. When Motley Crue came for the Carnival Of Sins tour they went to the shows around Australia. I only went to the Sydney show. When Metallica came, they went to the shows around Australia, plus the Soundwave shows and so on. When Megadeth came, they went to their shows.

“Because, at the end of the day, it’s about people knowing the music, not owning it.”
Corey Taylor. SLIPKNOT/STONE SOUR

Perfectly said.

“The only thing that’s really been affected is albums sales. Because there’s still just as many rock fans out there as there were, and there’s a whole new generation coming up. I mean, the contracts that you signed back then — even today — you’d have to sell five, six million at a pop to be able to turn a profit. So, for people like me, it wasn’t about making money off the album sales. I mean, it’s be nice, but it wasn’t the essential.”
Corey Taylor. SLIPKNOT/STONE SOUR

“I’m talking about the cost to buy a CD. You can get a brand new record from your favourite band for ten dollars, basically. And even that’s high, ’cause most bands will sell ’em cheaper, especially the first or two the records are out. So, for ten bucks you can get a new record. I mean, it wasn’t that long ago that CDs cost $18.99 at the Virgin Megastore. Records cost half what they used to cost, and people aren’t buying them as much, which is crazy to me. It’s never been cheaper. What more do the people want?”
Scott Ian. ANTHRAX

No one wanted to buy an album. WE WANTED TO LISTEN TO MUSIC. It was unfortunate that the music we wanted to listen to was put on a piece of vinyl or a CD or a cassette and sold at a very high price.

“For me, the album is the calling card. You hope people are hearing the music, but it’s not essential to sell the music, and that’s the thing you kind of have to balance today.”
Corey Taylor. SLIPKNOT/STONE SOUR

“Right now I don’t even know what the music business is. I have no idea. There’s no record stores. We live in Los Angeles, and the radio sucks. It’s better elsewhere. The bands put an album out, and they don’t play it. Then everybody downloads it for free. And it’s a mess. ‘Cause people need to earn money when they play music, just like you go earn money when you go to work. It costs money to make an album. You can’t just give it away for free.”
Vinny Appice. DIO, BLACK SABBATH, HEAVEN AND HELL,

But it’s not for free. The album that you recorded has been put up on a streaming site. The label that put it up was paid a fee to license the music they have on that streaming site. Speak to your label and re-negotiate. When people listen to your album, 70% of the monies go to your label. Again, speak to your label and re-negotiate.

What is better?

A million streams or a 1000 units in sales. A million streams shows a large audience supporting your product that is waiting to be monetized in other ways.

1000 units in sales shows a 1000 people who purchased your music and then maybe listened to it once or twice or a lot. The problem is the artists don’t know either way if those 1000 units in sales are fans or not.

“Cause people are still buying CDs, but they’re also buying music on iTunes, they’re paying for accounts on Spotify. So it’s not like they’re not hearing the music. So when they come and see the show, and you play a song that is brand new and you get that huge pop, that’s what it’s all about. It’s all about that live show”
Corey Taylor. SLIPKNOT/STONE SOUR

“I understand there’s a thing called the Internet and people have the ability to steal music. So I understand why it’s happening, but you would think that people would just have the attitude, ‘I’m gonna support music, I’m gonna support the bands I love, because if I don’t support this, well, the bands I love aren’t gonna be able to make records anymore and they’re not gonna be able to tour as much anymore.”
Scott Ian. ANTHRAX

Scott Ian is unfortunately stuck in the sales equals success mentality. As Corey Taylor has stated, fans of music support the bands they like in different ways. A typical fan could fit into any of the following combinations;

– Stream for free only
– Stream for free and purchase tickets to a show
– Stream on a paid subscription only
– Stream on a paid subscription only and purchase tickets to a show
– Stream for free and purchase a CD/mp3 only
– Stream for free and purchase a CD/mp3 and purchase tickets to a show
– Stream on a paid subscription and purchase a CD/mp3 only
– Stream on a paid subscription, purchase a CD/mp3 and purchase tickets to a show
– Purchase a CD/mp3 only
– Purchase a CD/mp3 and purchase tickets to a show
– Illegally download for free only
– Illegally download for free and then purchase a CD
– Illegally download for free, purchase a CD and purchase tickets to a show
– Illegally download for free and purchase tickets to a show

“Look, if I was a kid, and it was 1977 and I had a way to get KISS albums for free, I’m pretty sure I probably would have jumped on that bandwagon. But for me to get a free KISS album in 1977 would have meant having the balls to walk into a record store, take a vinyl album, stick it under my shirt and walk out without getting caught. There was a consequence to that. So it’s a completely different thing [today]. There’s no consequence to stealing music online … or anything: movies, or books, or anything.”
Scott Ian. ANTHRAX

Look Scott, when you were a kid, I am sure that you copied an album onto a cassette tape. That is called Copyright Infringement. This is the problem that you face with the internet. People have copied your music and are spreading your music via the Internet. No one has stolen anything. The iTunes mp3 is still available for purchase, the Anthrax albums are still available for streaming and so forth.

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Music, My Stories, Unsung Heroes

Being a MetalHead

Heavy metal bands have the most loyal listeners. All of us metal heads know it, and Spotify recently proved it.

So where are all the metal heads when it comes to streaming service launches. Apple walked out Jimmy Iovine and Drake. Tidal walked out the Pop Stars. So, where the fuck are the metal heads?

If you want to look at sales of music, then look no further than metal and rock bands. In 1989, heavy metal and hard rock was the largest selling musical genre. In 2015, these genres are still selling. Even though the marketing budget of Breaking Benjamin was tiny compared to the bigger marketing campaigns the mainstream pop acts had, Breaking Benjamin still managed to beat other higher profile mainstream acts in sales recently.

Five Finger Death Punch, Avenged Sevenfold, Volbeat, Shinedown, Halestorm, In This Moment, Godsmack, Foo Fighters, Disturbed, Metallica, AC/DC and Of Mice and Men are consistent sellers these days.

I know it must sound strange to a lot of people. All of the music from the above bands is available for free on the internet, via streaming, illegal P2P, YouTube, etc. However they still manage to sell a lot of recorded music.

So what gives?

Which brings me back to the Metalhead and Rockhead loyalty.

Did you know that Motley Crue, Twisted Sister, Metallica, Megadeth, Judas Priest, Ozzy Osbourne, Night Ranger, Quiet Riot, Judas Priest, Europe, Bon Jovi, Poison and any Eighties metal band made me the great tax paying and law-abiding citizen I am today.

Who would have known that my degenerate adolescent mind and devil horn fingers would put me onto a road of happiness. If you don’t believe me, give the research a read.

The take away from the research is that being a metal head “served as a protective factor against negative outcomes.”

From Judas Priest, I learned about big brother watching (“Electric Eye”) and about life in a restrictive era (“Breaking the Law”).

From Twisted Sister, I learned about the brotherhood (“S.M.F”), the price of fame (“The Price”), standing up for yourself (“We’re Not Gonna Take It”, “I Wanna Rock”) and about looking out for yourself (“Lookin Out For Number 1”).

From Motley Crue, I learned about voicing your opinions against the establishment (“Shout At The Devil”), about premature ejaculation (“Too Fast For Love” and “Ten Seconds To Love”) , about being a pest at school (“Smokin In the Boys Room”) and just about everything else to do with drugs and sex.

From Iron Maiden, I learned about nuclear war (‘2 Minutes To Midnight”), World War II (“Aces High”, “Tailgunner”, “Where Eagles Dare”), ancient history (“Alexander The Great”, “Powerslave”), English literature (“Phantom Of The Opera”, “The Rime Of The Ancient Mariner”), mythology (“Flight Of Icarus”), the meaning of deja vu (“Deja-Vu”), the bible (“Revelations”), the 666 number (“The Number of The Beast”), samurai (“Sun And Steel”) and the 1854 Crimean War (“The Trooper”).

From Metallica, I learned about banging my head super-fast (“Whiplash”), about capital punishment (“Ride The Lightning”), about drug abuse (“Master Of Puppets”), about literature (“For Whom The Bells Toll”, “The Thing That Should Not Be”), about war (“Fight Fire With Fire”, “One”, “Disposable Heroes”) and about corruption (“Justice For All”, “Eye Of The Beholder”, “Leper Messiah”).

Remember the hysterics about subliminal messages. Court cases followed from parents who lost children tragically to suicide. Ozzy Osbourne and Judas Priest both had to front the courts over subliminal messages. It was easy to blame the music.

I guess in the end, those subliminal messages told me to study hard, read a lot, be critical, be sociable, have an opinion, be a good citizen and earn my way in life. It sure goes against all of the mainstream media’s comments and Tipper Gore’s stupid Parents Group burning albums and screaming that “metalheads” are bad for society and at risk of poor development.

In the end, Metalheads and hard rockers have proven to be resilient and diverse. We wear our skins proud and we are loyal to the end.

 

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Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

The Machine Head Experience

By 9.24pm, on Wednesday, 24 June 2015 at the Metro Theatre, I had consumed my sixth beer in one hour waiting for Machine Head to hit the stage. A pretty awesome metal playlist was doing the rounds that had songs like “Sad But True” from Metallica and “In Due Time” from Killswitch Engage.

Then “Diary Of A Madman” started playing. It was ominous. The volume was initially low and the house lights were still on. Then the outro of “Diary” kicked in with the choir voices and the volume got cranked and the lights went out.

The chant went up, “Machine Fucking Head, Oh” (a point that Robb Flynn made later on in the show, that Australia is the only country to say Machine Fucking Head OH..) and the clean guitars started for “Imperium”. Everyone in the sold out venue knew that all hell was going to break loose. I was standing close to the mixer and I had a great view to the stage and to the circle pit. It was pandemonium.

Machine Head’s career was re-built upon “Imperium” and the 2003 album “Through The Ashes Of Empires” that it came from. The song is even more special based on Robb’s journals that covered the hardships in getting the album recorded.

“Through The Ashes of Empires” was released in December 2003 in Europe only. It took months to gain some traction and be discovered. In April, 2004, it got a U.S release and a subsequent world-wide release. Suddenly everybody knew it and everybody wanted to go see Machine Fucking Head live.

The knockouts kept on coming with “Beautiful Mourning” from “The Blackening” and “Now We Die” from “Bloodstone And Diamonds”.

“The Blackening” was another game changer for Machine Head. Released in 2007, it put them on the road for three years and in the process it cemented Machine Head’s reputation as a solid unit. That trend continued with “Unto The Locust” and “Bloodstone And Diamonds”.

I still think “Now We Die” should have been called “Now We Rise”. It would have been perfect in my eyes.

“Bite The Bullet” came next and then “Locust” sent everyone into a frenzy. It’s no coincidence that the first five songs all came from their last four albums.

I saw a person on crutches enter the circle pit and I said to myself that is not going to end well. Later on, I saw that dude on someone’s shoulders. He was okay, the Head Cases took care of him.

“From This Day” from 1999’s “The Burning Red”, “Ten Ton Hammer” from 1997’s “The More Things Change” and “Clenching The Fists Of Dissent” from “The Blackening” kept the knockout punches coming.

How good is that “fight” part in “Clenching”?

“Beneath The Silt” from “Bloodstone and Diamonds” was slow and groovy and “Crashing Around You” from 2001’s “Supercharger” album picked it all back up.

When I first heard “Crashing Around You”, I said to myself what an awesome rock song. It was better than anything that was mainstream back then. However, Roadrunner didn’t know what to do with the song, or how to market Machine Head and because of record label stupidity the song didn’t cross over. It’s one of my favourite cuts on “Supercharger”.

“The Blood, The Sweat, The Tears” from “The Burning Red” came next.

But it’s all about “Darkness Within” from “Unto The Locust”.

What a song, what a groove, what a melody and what a guitar solo by Phil. Along with “Bulldozer” from “Supercharger” and “Killers and Kings” from “Bloodstone And Diamonds” those three songs proved another killer trilogy in the set.

How good are the lyrics in “Bulldozer”? Another unheralded cut from “Supercharger”,

Somebody told me, I should do what they told me
But there’s a hole in their plan, and I’m tearing it down

You can almost picture the scene. Record label A&R douche telling Robb to wear an orange jumpsuit. Robb agrees for the greater good but…..

Trust our guts, follow our hearts, no one can break these nuts
These lips ain’t kissin’ asre
The path of most resistance tests all of our strength
The strength will not be denied

It’s like Robb foresaw the crap that would come their way post “Supercharger” and the mission involved to get “Through The Ashes Of Empires” recorded and then released.

Bulldozer goes against the odds
Bulldozer goes against the grain

You can interchange “Bulldozer” with “Machine Head” as both have three syllables. Machine Head goes against the odds. Machine Head goes against the grain. And thank god they did. It’s like their story before it even happened, getting dropped, then rejected. What makes the track rock is the groove.

“Sail In The Black” was excellent (although in some sections the backing synths overpowered the intro vocals) and “Davidian” from the 1994 debut “Burn My Eyes” followed.

You would think it would be over, but, NO it wasn’t.

“Now I Lay Thee Down” from “The Blackening”, “Aesthetics Of Hate” from “The Blackening” again, “Game Over” from “Bloodstone And Diamonds”, “Old” from “Burn My Eyes” and “Halo” from “The Blackening” again rounded out the night.

I didn’t see a phone or a camera recording the show. Everyone was there to experience it.

If they played “A Farewell To Arms” from “The Blackening” I would have completely lost it.

From the set list, you can see how important “The Blackening” is to Machine Head and to the Head Cases.

Yeah, Machine Head did have a catalogue before and after “The Blackening”, however their entire career will be attributed to this one album, showing the power of excellence.

A defining album, and in time it will be held in the same light as Metallica’s “Master Of Puppets” or Pantera’s “A Vulgar Display Of Power”.
By the end of the night, I had consumed 13 beers and still had room for many more.

To Machine Head, thanks for another great night in Sydney.

The future looks good, as the band is constantly replenishing their audience base. The crowd was a mixture of teens, twenty something’s, thirty something’s and forty plus. It was also a mixture of dudes and chicks. Like the song “Truckin” from The Grateful Dead, Machine Head just keep on truckin’ along and winning new fans along the way.

Two days later my ears are still ringing and I am still talking about the experience. That is what live music is all about. The experience

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Music, My Stories, Piracy, Unsung Heroes

Metal Loyalty

Why is it a surprise to people that heavy metal or hard rock fans are the most loyal fans?

There is a pretty good chance that every metal fan has purchased the same album, from acts they like, more than three times.

I am talking from my own experience here. I have the Crue’s Eighties albums on Cassette, LP and on CD.

In the Nineties, these albums got remastered and had some bonus tracks added to them. So I purchased them again. The same albums then got repackaged into Box Sets and guess what I did? I purchased them again.

All up, I purchased each Eighties Motley Crue album five times. Just typing it all out makes me sound silly. Now apply the same counts to Metallica, Iron Maiden, Twisted Sister, Van Halen, Ozzy Osbourne, Megadeth, Bon Jovi, Europe, Cinderella, Kiss, Whitesnake, Def Leppared, Guns N Roses, Skid Row and so on.

Others call it dumb, others call it silly, however I call it loyalty. And guess what? There are millions more people out there the same as me.

Talking about the Eighties, let’s look at the year 1987. The biggest hit singles for that year according to Wikipedia are “La Bamba” from Los Lobos, “Never Gonna Give You Up” from Rick Astley, “I Wanna Dance With Somebody” from Whitney Houston, “It’s A Sin” from Pet Shop Boys and “Who’s That Girl” from Madonna.

However during the year, Guns N Roses unleashed their record-breaking “Appetite For Destruction” album and Def Leppard also unleashed their own record-breaking album in “Hysteria”. Both albums are known as slow-burners, meaning that they took their time to hit it big. Something today’s know it all musicians fail to understand.

For Guns N Roses, it wasn’t until “Sweet Child O’Mine” came out as a single in August 1988 that the album really started to sell. And that was 14 months after it was released. Using the RIAA certification system as a metric for success, by August 1988, Appetite For Destruction was certified three times multi-platinum. Not bad, hey. Then “Sweet Child O’Mine” came out as a single in the same month. By December 1988, (four months later) the album was six times multi-platinum.

You see what happens when one song connects.

Continuing on, by July 1989, almost 12 months since “Sweet Child O’Mine” was released as a single and two years since the album came out, the album was certified eight times multi-platinum. Five million units were sold after “Sweet Child O’ Mine”.

For Def Leppard, it wasn’t until the “Love Bites” single came out in 1988 that the “Hysteria” album started to sell by the truckloads.

Also in 1987, Bon Jovi was still riding high from 1986’s “Slippery When Wet” album. Meanwhile, Motley Crue came out with “Girls, Girls, Girls” and U2 released “The Joshua Tree”. All three bands proved massive drawcards on the live circuit.

White Lion came out with “Pride” and surprised everyone with “Wait”. Suddenly Vito Bratta was in everyone’s lounge rooms courtesy of MTV. And because of MTV, White Lion also became a multi-platinum act.

Ozzy Osbourne paid a “Tribute” to Randy Rhoads while Kiss jumped on the Bon Jovi band wagon with “Crazy Nights”. Blues rockers Great White took the charts by storm with their “Once Bitten” album.

1987 also saw Whitesnake released their mega selling self – titled album, Heart released “Bad Animals” and the single “Alone” and Gary Moore released “Wild Frontier”.

Aerosmith also released “Permanent Vacation” signalling that their comeback was complete, while Pink Floyd did the same with “A Momentary Lapse Of Reason”.

Marillion released “Clutching at Straws”, Y&T released “Contagious” and Rush released “Hold Your Fire”.

Savatage started to make a dent in the metal world with “Hall of the Mountain King” and Alice Cooper’s comeback was picking up steam with “Raise Your Fist and Yell”.

I own all of the above albums, more than once.

Metal and Rock music is a lifestyle. Metal and rock bands appealed to my belief systems. It is that lifestyle and belief system that inspires loyalty. Cultural movements have happened on the backs of metal music.

The term heavy metal in the Eighties was used a lot. A record store lumped bands with very different styles into one Metal category. I could walk into a heavy metal section of a record shop and find Bon Jovi, Metallica, Twisted Sister, Slayer, Iron Maiden, Motley Crue, Poison, Van Halen and even Boston.

Judging by how big metal became, I guess I was not the only one that had the same belief systems. One thing that metal and rock bands did better than every other genre is the branding. Once we connected with the artists, we wanted to become to a member of the gang. We wanted to be patched in and sworn in. It was a tribe mentality.

You don’t need Spotify to know that metal fans are loyal. Looking at the releases in 1987, artists like Kiss, Ozzy Osbourne, Pink Floyd, Whitesnake, Heart, Rush, Y&T and Aerosmith had been around since the early Seventies. Yep, 17 years later, they still had loyal fans waiting for new music. Almost twenty years later, those same bands still have millions of fans waiting for a tour or new music. Can’t say much for Rick Astley.

Other artists like Def Leppard, Gary Moore, U2, Marillion, Great White and Motley Crue had been around since the late Seventies or early Eighties.

The reason why the loyalty of metal heads becomes part of the conversation is that us metal heads/rock heads are stereotyped as antisocial who contribute nothing to society. So how does that explain the numbers that metal and rock bands do on the live circuit, sales circuit, streaming numbers and merchandise sales. That is a lot of money that the anti-social misfits are putting into society.

As the saying goes, pop artists come and go, but metal artists remain forever. Once we are a fan of a band, we are fans for life.

I strongly believe that this metal global audience was achieved because of piracy. Illegal P2P in the early days led to bands like Metallica, Iron Maiden and Motley Crue earning a whole new audience. Suddenly their music was available to people who couldn’t get it. Suddenly these bands who had waning careers, had new markets to hit.

Nicko from Iron Maiden summed it up the best in the Flight 666 documentary. In the documentary, Nicko was mentioning that Iron Maiden hasn’t sold any recorded music in Costa Rica, however they had a sold out show that night.

There is an article over at Mashable that is quoting from Vince Edwards, the head of publicity for Metal Blade Records.

Edwards says that to book live shows, bands need to be able to demonstrate sales, which means using Nielsen’s SoundScan. Spotify streams don’t factor into SoundScan, so any streams that take away from sales also take away from touring. Touring, he says, is “mission critical” for bands. Streams, he says, just aren’t yet incorporated into the system. “It’s such a new metric that people aren’t really sure how to measure that yet,” Edwards said.

Spotify does have some data that can be used to inform bands where it might be best to tour, but Edwards says that doesn’t help metal artists much, since they tend to play smaller venues.

“I think that’s kind of the big disconnect between our world and the mainstream world,” he said.

Seriously, you would think in this day and age that the label bosses would have figured out how to incorporate streaming or even piracy data into their analysis. Online piracy has been around since 1999 and Spotify streaming has been around since 2008. To rely on SoundScan data in 2015 is ridiculous.

Lucky for these clueless label heads that the metal fans are loyal and generate dollars for them.

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Dysfunctional Stories From The World Of Dokken

By 1995, the recording industry had undergone a lot of change. The flavour of bands shifted from hard rock to grunge, alternative and industrial. Guitar slingers like George Lynch suddenly were marketed as not cool to any new listeners.

The band Dokken was like a beacon of light, a stability that George Lynch needed to return to. I am a great believer in focusing on what brings in the money first and anything else that I would want to do will be a spin-off from that. For George Lynch in 1995, the band Dokken provided that opportunity to him.

The “Dysfunctional” album was pretty much written before George Lynch joined the project. Even George Lynch stated the same in an interview on the Guitar International website.

“Most of this record, “Dysfunctional”, was finished by the time I got there. In fact, everything but the guitar parts were pretty much done. Everybody in management and in the band kept feeding me these horror stories of who they would get to replace me if I didn’t come back – you can guess the names. Well, when I listened to the tracks, I could tell that Jeff [Pilson, bass] and Don [Dokken, vocals] had written a lot of the songs with me in mind. I mean, there were parts in certain songs that I had done on other Dokken records – and even Lynch Mob records- years ago.”

However Don Dokken has said that the album is written solely by him;

“Dysfunctional was a great album. I mean they (Lynch and Pilson) had nothing to do with that album. I wrote that album by myself. There wasn’t a George, Jeff, Mick effort. They joined Dokken at the last minute. And I basically wrote it, produced it.” As far as ’97’s experimental “Shadowlife,” produced by Kelly Gray, known for his work with ’90s rockers Candlebox, Don considers that album Lynch and Pilson’s “bastard child.” He felt the band was trying to follow trends instead of being themselves.”

Don Dokken further described his experience in the following way;

“I felt guilty for bringing George back into the band for “Dysfunctional” & the money & the big record deal & I was just miserable & he was miserable, he made all of us miserable, it was just a very un-happy band & I don’t want to talk too much about him, you’ve got to meet him to understand, he’s just very dark…he has that look in his eyes & you never know who he’s gonna be, sometimes he’s hi, how are you & then sometimes he’ll walk on the bus & he has that dark look in his eye. Anger & I can’t be around that stuff”

In a separate interview on the Legendary Rock Interview website, Don Dokken further added the following;

“A lot of bands, there is one guy who sort of determines a lot of the direction, whether it’s the singer or the songwriter and things just work out, but with us it was just this continual power struggle between George and I that we never got over.  I remember when we got back together in 95 , we were in Japan and I thought we were older, wiser and could get on with our careers but the same old shit was happening, he was playing behind his amps and just screwing around and the band was just not playing good in general.   I asked George flat-out “What can I do to make you happy?  What is the problem that you just can’t seem to get on board no matter how well things are going?” and I will never forget it,  he just looked at me and pointed his hand up to our backdrop, this 30 foot backdrop that said “Dokken” and he said, “That’s the problem”.   I just said, “Well, I can’t do anything about the name of the band George”.  I will never forget that moment.  I think maybe if the band had been called something else we could have survived.  I’m not a psychiatrist you know but for some reason that was a major part of the problem in his head.  I guess he thought that the more everybody tried hard in the band the more I somehow got all of the credit.”

This is the way George Lynch described the “Dysfunctional” reunion;

“I never expected to be back with Dokken, and I know I said that a lot of times. But I have to be realistic about my situation. There is a huge market for the band, mostly overseas, and since things collapsed over at Elektra, I needed to keep my options open if I still want to have my solo career. That was one of the things that brought me back into the band. It was kind of like, ‘You do this deal with Dokken for two records, and you can still go out and do solo records at the same time.’ In fact, I was told that I’d be in a better position to do solo stuff. John Kalodner [Columbia’s A&R chief] is passionate about Dokken, but he also told me that he wants us on Columbia. That aspect of the relationship makes me pretty happy.”

Lynch obviously didn’t want to be in this situation either;

“I mean, yeah, it would have been great if The Lynch Mob could have sold more records, but there were problems in that band, too. I was leading the group, yet certain people felt they were entitled to more money or more perks than I could give them. They thought I had an endless supply of cash and resources. What it came down to was, I told them if they wanted to get rich and famous from a gig, they should go call Michael Jackson. With Dokken, at least I don’t have to be the one paying everyone’s per diem and cleaning bills.”

Dokken in 1995 was not an arena act. According to George Lynch, they had done “small, B-level clubs on the first leg of this tour, and the response has been really good. I’m kind of surprised. Japan and Europe were obviously good – the acoustic record [not available in the U.S.] has already sold nearly 100,000 copies overseas.”

If you want to read a review of the album that I totally agree with, go and check out the review over at mikeladano.com.

 

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Piracy, Unsung Heroes

Submersed Compendium

The potential of Submersed achieving greater success was there. You see once upon a time bands struggled for years building up a local following and then a statewide following and then a tri-state following and so forth. However MTV changed all that. MTV made acts into global superstars in an instant. Some of those acts deserved it and a lot of others didn’t. So by the time Submersed came to fruition, they came to exist in a world post MTV.

A “Song Ideas” CD found its way into the hands of Mark Tremonti who was so impressed with what he heard he ended up championing them to Wind Up Records.

The debut album eventually came out in 2004 three years after the band actually formed. The title changed from “All Things Becoming of the End” to “In Due Time” and the track list also changed.

Mark Tremonti produced the first version of the album and Creed drummer Scott Phillips also performed. Then Tremonti went out with Creed on the “Weathered” tour, so Don Gilmore was brought in to produce the newer album cuts and future Tremonti drummer, Garret Whitlock was them behind the drum stool at this stage.

You Run
It’s the best song from the debut album and it was the song that hooked me in. It’s also one of their earliest. It was on the original track listing of the album when it was called “All Things Becoming Of The End” so it has stood the test of time.

“You Run” is written by a songwriting committee of vocalist Donald Carpenter, guitarists, TJ Davis and Eric Friedman, bassist Kelan Luker, producer Don Gilmore and original guitarist Aaron Young.

Since the album was done in two stages, this song is actually produced by Don Gilmore and drums are played by future Tremonti drummer Garrett Whitlock.

Many debts I cannot repay
Too many clouds in my sky today
I trust in you

And then there are other songs from the debut that have some killer sections in them.

Hollow
That Euro metal section from about 2.40 to 3.00 is sublime. Brilliant.

In Due Time
That whole outro with the lead guitar line and the vocals singing, “Let me go, never wanna be this, never wanna be this” is brilliant.

Dripping
The vocal melody in the verses. What a hook?

Divide The Hate
That middle-eastern Phrygian Dominant sounding intro is just too good to be wasted in a song that has an uninspired Chorus.

Unconcerned
That U2 inspired section from the 3 minute mark is brilliant. When the shred comes in at 3.30 it’s totally unexpected and a WOW moment in the song.

The first album moved over 100,000 copies.

Then the two year process started to write the follow-up.

Producer Rick Beato was on board and guitarist Eric Friedman was out. The album eventually came out in September 18 2007.  Donald Carpenter said the following in an interview on the Rock On Request website.

I think definitely we would have loved to have had more of a luxury just to write more rock, rock, rock songs and make it work. I think on this record we stuck more to just trying to write great songs, whatever songs could give us a career and give us success. We always felt like we could go heavier as our career went on, once we could establish ourselves. That was the main thing. We felt like we had a nice record where we could establish ourselves the first go around, but things just didn’t really line up the right way. We definitely keep it in mind and it’s something that we hope to maybe go a little bit closer towards, making a whole record that’s more like our live show.

Immortal Verses became the final album from Submersed. The constraint and the pressures to be commercially successful proved too much of a burden to bear.

An Artists Prayer
A great ballad written by Donald Carpenter.

Maybe in the answers,
Of those same questions
Were right in front of us all along
Written in riddles,
Timeless prayers,
Hidden in lines of timeless songs

Sometimes what you are looking for is right in front of us. We just need to find a way to see it.

Sarah and Johnny
Another good rocker written by T.J. Davis, Kelan Luker, Garrett Whitlock and Eric Friedman.

He sat all night,
Trying not to cry
His future heart seen
Should he stay,
With his family
Their hearts too strong to let him go,
Makin’ it to hard to leave
A better world
To chase a dream

The life of a rocker once the family comes into the picture is all about making hard choices. Do you chase a dream or stay in the world that is really hard to leave?

At First Sight
The big arena power ballad and if this was released twenty years before, it would have been a smash and on every wedding playlist. It’s written by Donald Carpenter and Eric Friedman.

Rewind
All of the best songs on album are buried towards the end and if you got through the generic sounding first 5 songs, you will be enthralled. This song is written by Donald Carpenter, producer Rick Beato and Marc Tompkins .

Once I listened to the album a few more times, more songs started to stand out.

Better Think Again
It’s written by Donald Carpenter, Rick Beato and Marc Tompkins. It was also the first single from the album.

It’s heavy and to me it deals with Carpenter’s feelings in navigating the music industry. We are all dreamers. The previous band I was in, the members all believed that if we got signed, things would take off right away and that we would be rich and famous.

But nothing is easy in music and nothing happens overnight. A music career takes time and a lot of years to gain fans. Being a musician equates to a lot of unfruitful work as the time spent doing things doesn’t equal a wage.

Then you get signed and that advance ends up being a loan with a slim chance to pay off. In the process, the label ends up owning you. And that is the catch-cry of the song, “You better think again”.

Price Of Fame
It’s written by Donald Carpenter. To be honest, anytime I see the words “The Price” in a song, I think of Dee Snider, Twisted Sister and the song “The Price”.

When I think of how cheap,
The price of fame has become
Is it all worth it
To try and be number one

It says it all. Like the same price that Dee Snider had to pay by being away from his family, Donald Carpenter is paying the same price.

Over Now
Another composition from Donald Carpenter and Rick Beato

It’s over now
Fading

When you think of how it ended this song might have been packaged as a relationship song, however it could have been about the industry.

Then abruptly there was a post on Submersed’s MySpace page (remember MySpace) that stated the band parted ways with certain members and they would be dropped from Wind Up Records. On Wikipedia you can see the blog entry written by Donald Carpenter:

I know that all of you are wondering, what happened to Submersed? Well, the answers is… A lot.. This business and struggle to make it took its toll on the members… Two weeks before “Price of Fame” was slated for release, Tj, Kelan and Justin decided to move on with their lives and left SubmerseD. Garrett and I believing in “Price of Fame” made the choice to press on and see what could happen. Well, nothing happened… the single never had a chance… mind bottling… The fact is, is that a majority of our fanbase is unaccounted for due to Burning, making it impossible for the labels to understand just how many people really support us out there… When it comes down to it now, SubmerseD no longer has a place on Windup’s roster and will be dropped shortly… I was trying to wait until things were a little more official before an announcement but you guys and gals are smart and I felt you deserved an explanation now rather than later.

The band had an audience however the record label didn’t know how to quantify it. The band didn’t know how to quantify it, believing that once they got signed, world stardom would be at their door.

That same problem still exists today. The majority of bands/artists still believe that a record label would bring about untold riches.

The record labels are still pushing out that old model focused on “CREATING A SALE”.

The world today demands that acts and the labels that support the acts “CREATE A CUSTOMER/FAN”. The model is not top down anymore, its reversed. It’s from the bottom up. We are looking for experiences that enhance our lives and not for block buster campaigns.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Time Is Your Greatest Friend

The recording industry is a mess, known for its creative accounting, manipulative one-sided contracts, it’s lobbying efforts to enact favourable laws that benefit the executives and do nothing for the artists and it’s monopolistic control over any new technologies that seek to bring a certain value to the consumer of recorded music.

Streaming service Grooveshark is no more.

The service had over twenty million users. Surely that is ample proof to the record labels that there is a large market for a service/product to offer what Grooveshark offered. However, the record labels have the dollars and the power behind them and any legal war of attrition will end in a record label victory.

Grooveshark’s sin was that they didn’t license the music on the service from the record labels. All the music was uploaded to Grooveshark by its “users”.

Grooveshark contended that if they paid royalties for the plays on the service they would be legit. However, the labels wanted Grooveshark to also pay for the licenses to have the “user uploaded” music on the service. On paying royalties, Grooveshark was also hit and miss, playing the same record label games against them.

But in all honesty, paying royalties is a contested issue. There is no transparency around it so the system is open to abuse.

Nick Menza (former Megadeth drummer) is complaining on social media that Dave Mustaine is ripping him off when it comes to his publishing royalty payments.

Add to that the unsignable contract that Menza (like Bill Ward and Dave Lombardo before him) were given and you can see that when money clashes with art, you have winners and losers on many different sides.

You have winners and losers between the executives and artists. You have winners and losers between the managers and artists. Finally you have winners and losers between the individual artists themselves and it all cases the main creative force is the winner.

If you want an example of the discontent, look no further than the guitar riff in “Every Breath You Take” from The Police.

That riff has been sampled in a lot of pop and rap songs. All of the monies earned from those samples goes to Sting as the sole songwriter and not to Andy Summers as the creator of the riff.

You see, Sting wrote the vocal melody and played the chords on a keyboard. That demo version of the song was then worked on by the whole band to get it to the level that we know today.

That iconic guitar riff follows the keyboard chords that Sting laid down.

A, F#m, D and E.

However the way Andy Summers chose to play it by adding the ninth note of each chord is iconic and innovative. That extra tone and the palm muted arpeggios tweaked the simple chord progression into an Aadd9, F#madd9, Dadd9 and Eadd9 chord progression. But Sting is the songwriter and he gets all the royalties for when that riff is sampled.

Sales of recorded music always goes to the record label and very rarely back to the artist.  So why are artist complaining about copyright infringement.

Monies for the artist come from other opportunities like licensing out music for advertisements of products. Australian band Tame Impala has made nothing from overseas sales however the monies they received from licensing out a song to Blackberry and to a Tequila maker ended up allowing the songwriter to buy a house and set up a studio.

As Kevin Parker from Tame Impala put’s it;

“I know what you’re thinking… “wait so…when I bought an album I was helping some businessman pay for his mansion on an island somewhere, and when some dude bought a mobile phone he was helping to pay an artist? WHHHYY?” I’ll tell you why, IT’S MONEY. It doesn’t always go where you want it to go.”

And the best take away from that Reddit session is the following;

“As far as I’m concerned the best thing you can do for an artist is LISTEN to the music…fall in love with it…….talk about it”.

The above sentiments are a far cry from what the classic rockers are talking about.

Roger Waters is angry at the techies for creating tools that facilitate “stealing” and he is angry with the “whole generation that’s grown up who believe that music should be free.”

I enjoy Pink Floyd. I like Roger Waters while he was in Pink Floyd.

I picked up Pink Floyd’s seventies output on LP from a second-hand record store (which meant that I picked up someone’s unwanted Pink Floyd records) in the Nineties and the only Pink Floyd CD that I own is “A Momentary Lapse of Reason” which I picked up from a discount bin.

Man reading his rant, he comes across as not sure if he should love his fans or hate them, because in the end it is the fans who love everything that he has recorded and spend $200 plus on a concert ticket that are downloading his songs. Not the tech companies. So which way does Waters want it.

Change is forever. Every other business can embrace change and move on however the recording industry is still fighting it. Gene Simmons, Paul Stanley, Roger Waters, Joe Perry and others all state that they are thankful they came out in a different time. Illegal copyright infringement is a record label problem, not an artist problem.

It’s actually one of the best times to be involved in the music business. The barriers of entry are low and recording technologies are affordable. You can physically create and distribute your music without a record label and do it for almost zero dollars. However, 99% of artists would still look for a record deal and then complain against the techies when the labels don’t hand over some of that streaming money that they have collected twice, once in licensing and then again in royalty payments for the listens.

The recording industry thrives in making their world look difficult and important. They will use trumped-up numbers of job losses, creative accounting charts and blame everyone else for the reasons why the artist is not getting paid. And the stupid thing is that the artists would sign up again for another term with the label with poor royalty returns.

The music business is not rocket science. Like any form of outlet there are some golden rules and the main one is to keep a decent cash balance.

So, yes that means the artist needs to work.

George Lynch had a record deal with Elektra and was driving trucks during this period just before Dokken broke through with the “Tooth N Nail” album.

Dee Snider worked many jobs while Twisted Sister was establishing itself as a serious live band.

Even Gene Simmons had a decent cash flow happening in the early days of Kiss. If you don’t believe me, then read “Face The Music” from Paul Stanley.

Music is an investment for the long-term that involves winners, losers and more importantly re-investment back into your career.

Time is your greatest friend.

Remember that.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Piracy, Stupidity, Unsung Heroes

Being A Musician Means ….

I still have the debate with people about the economics of being a musician vs earning money and the debate always ends with me asking the question;

Would a musician prefer to have their song or album shared/copyright infringed on/pirated (use whatever word you want, depending on what side of the debate you are on) 100,000 times or ignored and not shared at all?

The same conversations come up over and over again.

Musicians are either complaining about streaming payouts, copyright infringement/piracy of their music or jumping in with the corporations or the lobby groups looking for stronger copyright laws and enforcement. However, the music business wouldn’t be a business if it wasn’t for the fans. The customer. The consumer.

So what value is there to the consumer?

You see once upon a time, the musician and the consumer met with the RECORD. The record was an attempt by the musician to make something unique and likeable that it could be purchased.

A musician and a listener met with a performance via Radio, a TV spot or some other form of promotion.

This kind of listener might not end up as a consumer of the recorded product however there was always a good chance that this listener might end up at a concert hence making them a consumer in a way. From buying the record or from buying a ticket to the show, all of the exchanges are very one-sided. It is all about money leaving the consumer and going to the musician. The musician believes that the value comes in the music they provide.

With so much competition in the entertainment industry these days, surely obscurity is a much larger threat to a musician than copyright infringement will ever be. The more a musicians’ music spreads, the more true fans they will find that will end up becoming consumers. It doesn’t mean that all of those people will become consumers.

There is tons of music available that I will listen to. I enjoy doing that, however it doesn’t mean I like it enough to become a true fan and invest in the artist. However with Spotify I am investing in them by listening to them. In the past, I could listen to an artist from a taped copy or a mix CD and the artist got nothing from those listens. In the end each consumer has so much money to spend on entertainment products.

I like drinking wine and one thing I have learned from all the drinking I have done is that the price of the wine is not always indicative of the quality. So with all of the discussions about taking away Spotify’s free tier, it doesn’t mean that people will suddenly start to pay for a subscription. Just because music has a price, it doesn’t mean that it is something of quality that needs to be paid for.

There are other similarities between the winemaking business and the music business. Even in the wine making business, there are brilliant wine makers from around the world trying to break through the monopolies that control different markets.

Just like artists starting off, young wine makers invest a lot of time and money in their craft/product without knowing if that investment will pay off. They do it because they love it. The weather could be that severe/extreme that years could go by with so little yield and zero income. And once they produce that wine, it doesn’t mean that they have a consumer base to market it too.

Anyone gone wine tasting. You are physically at the door of the wine maker’s house where they open up bottles of wine and allow you to sample them. That is how wine makers form their tribe. By their cellar doors.

Metallica are kings of the hill because they formed a tribe around the people who heard their music and those fans followed the band everywhere. It didn’t mean that all of those fans purchased their music. And then Lars Ulrich did his best to divorce the band from its fan base with the Napster shenanigans. However the boat already sailed, with a lot of free music from Metallica doing the rounds. All of this copyright infringement established a whole new tribe for Metallica that is still sustaining them to this day. Yep those free loaders from Eastern Europe, the Middle East, South East Asia and Central/South America have become consumers to their sold out shows.

The fans are all a musician has.

Warren Buffet (investor) has an investment rule that rings true here when I think about the current status of some of my favourite artists;

“Be fearful when others are greedy, and be greedy when others are fearful.”

Tidal is all about greed. Taking away Spotify’s free tier is all about greed. Destroying the public domain by hijacking copyrights true intent is all about greed. The whole music business is about income inequality.

So can anyone blame us when we, the consumers became fearful of greedy people.

I support what is in my opinion the best music. I know other people’s opinions differ from mine. That’s just life.

As a musician I would be happy if my music was downloaded illegally 100,000 times and I am not one of those deluded people that equates those illegal downloads to 100,000 missed sales.

Do the math.

With no downloads a musician has no fans/listeners/future consumers and no cash.

With a 100,000 downloads via cyber lockers or torrents, the musician has possibly 100,000 fans and no cash at this point in time. I know what I would prefer.

There is a reason why Metallica and Iron Maiden have played to large audiences in Eastern Europe, the Middle East, China and South/Central America respectively and it has nothing to do with sales of recorded music.

Fame always came after however MTV made everyone believe that fame comes first.

And musicians in most cases are ignored for long periods of time before they break through.

Five Finger Death Punch is a band that sells a decent amount of recorded music right now and they have been doing those numbers since 2007. However the musicians in the band didn’t just come from out of nowhere. If you look at the individual band members careers before FFDP, you will see musicians who have been ignored. Their previous bands did not set the world on fire, however it was all stepping-stones. And the musicians that have that mindset end up reaching the top. The ones that want only the fame and the money end up in the rear view mirror.

Europe is a band that I have followed since “The Final Countdown” days. I purchased their back catalogue once that album broke through. I purchased John Norum’s solo output and I hold the “Face The Truth” album (with Glenn Hughes doing vocals on quite a few songs) in high regard. I followed Joey Tempest solo albums and with pleasure I took in their comeback from 2004 and onwards.

The first version of the band came together in 1979 and was named Force. Via a song writing contest they got a recording deal in 1982 with a Swedish label. By 1985, they had some songs in a movie that gave me some more traction. Joey Tempest wrote a song for aid in Ethiopia however at this stage the band was still largely ignored. That all changed in 1986 with “The Final Countdown” album. The journey was seven years long. Compare that to some of the ideals today of musicians. They believe that by putting up a video or a song on YouTube, we should all pay attention.

Michael Poulsen from Volbeat was in a death metal band called Dominus from 1991 to 2000. Then he formed Volbeat in 2001. Their first album came out in 2005. For the next seven years they kept on building on their following and it wasn’t until Metallica took them out as an opening band that American success came knocking. By 2012, Volbeat was a big business.

Do the math on the years in between. Poulsen became an overnight success however that success was 21 years in the making and a large part of those years dealt with being ignored.

That is what being a musician is.

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