Category Archives: Stupidity

Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Piracy Was Rampant Even In The Eighties

Back in the Eighties, piracy was rampant. Most of my music collection during that period was made up of music taped onto blank cassettes. My “wealthier” older cousin in Sydney always seemed to have his finger on the pulse on the latest releases and every time I visited, I was armed with blank cassettes and proceeded to copy (download) albums that he recommended to me. There was also another shadier character locally that used to sell dubbed cassettes from 50 cents to $1 dollar. He then used the money obtained from his buyers to purchase more albums that he would sell to us on dubbed cassettes.

I was not alone in doing this, nor was I the first. Most of the music from the seventies that was passed down to me by my brothers was in the same format (blank cassettes that got filled with music).

So what did my brothers do in the Eighties, when they were old enough and had their own incomes. They started purchasing the music they listened to in the seventies. It worked like this; for example, they would purchase “Destroyer” from Kiss on LP or CD and once they did that I would get the cassette copied version that they had.

Another interesting thing in the Seventies was that while we all lived together, we only needed one version of the album to listen to the music. So what happens when family members move out. One brother purchases the album, the other brother purchases the album and then I need to purchase the album and so on. You can see the exponential growth here when children grow up and move out.

So what did I do in the Nineties, when I had more cash at hand. I purchased every album I had on dubbed cassettes on CD. I re-purchased every LP I had on CD. I went to second hand record shops and purchased LP’s from the Eighties and Seventies very cheap. If I found a real gem in those purchases, I then purchased that album on CD.

I went to the Record Fairs and Collector Fairs that started to gain traction during this period. Again, I purchased a lot of LP’s very cheap at those Fairs. I saw it as a try before you buy. If I found a real gem, I then purchased that album on CD.

I was not the only one that did the above. Based on sales figures during this period, the Record Labels had their largest ever profits to date. Everything that came after 1999 has been linked back to the unbelievable profits the record labels made during 1998 and 1999.

In the end, did all the piracy from the Seventies and Eighties hurt any of the bands that I supported. These are the bands that where pirated heavily on cassettes (from a list of the shady dealer selling them for 50 cents to $1 dollar);

Motley Crue
Bon Jovi
Iron Maiden
Metallica
Megadeth
Guns N Roses
Van Halen
David Lee Roth
Poison
Warrant
Skid Row
Twisted Sister
Kiss
Dio
Europe
Def Leppard
Dokken
Whitesnake
Judas Priest
Yngwie Malmsteen
Night Ranger
Queensryche
Ozzy Osbourne
Rush
Savatage
Stryper
Scorpions
WASP
Y&T
White Lion
Fastway
Joe Satriani
Loverboy
Meatloaf
Queen
Slayer
Survivor
UFO
Michael Schenker
Quiet Riot
Black Sabbath
Rainbow
Deep Purple
Anthrax
Motorhead

The answer is a resounding NO. All of those bands mentioned above are still around today in some form or another. All of those bands are part of pop culture in some form or another. They still have a loyal cult following and that cult following happened because of piracy.

If it wasn’t for cassette piracy, I never would have heard the full length albums of bands that did the rounds on MTV. I never would have heard “Master Of Puppets” from Metallica (I know own “Master Of Puppets” on CD, mp3 and LP).

The real hurter of bands was the Record Label. It was never piracy. Due to the labels having all the power in breaking a band, plus having all the control over the distribution, they would offer bands an unfair deal that stacked the deck in the Record Labels favour. For any musician that wanted their music exposed to a greater audience, it was the only option they had.

A lot of studies have come out stating that “pirates actually purchase the most.” I know it is a cliché statement at the moment however back in the Eighties I went to an Iron Maiden concert without actually owning an original copy of any of their albums. I went to a Megadeth concert without owning an original copy of their albums. The same with Bon Jovi, David Lee Roth, Guns N Roses and Stryper.

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Classic Songs to Be Discovered, Copyright, Music, My Stories, Stupidity, Treating Fans Like Shit

Bloodied But Unbowed – Passing Time with Dee Snider, Desperado and Shut Up And Give Me The Mic

I am about 200 pages deep into the Dee Snider bio, “Shut Up and Give Me The Mic.” It got me into a Snider mood, so I turned to “Desperado – Bloodied But Unbowed”. You cant find it on Spotify, however all the songs are available on YouTube, the original unofficial streaming site. You see, while the Record Labels procrastinated over licensing Spotify, YouTube slipped in through the back door and won the streaming war. If you want to buy it, iTunes also has it for sale.

Bloodied But Unbowed means “harmed but not defeated by an unpleasant situation or competition”. It is a typical Dee Snider statement especially coming off the Twisted Sister meltdown. For the uninitiated Desperado also includes Clive Burr (RIP) on drums, Bernie Tormè on guitars and Marc Russel on bass.

The project never saw a proper release due to the record label Elektra, pulling the CD from the shelves, two weeks before its release. The quote from Bernie Tormè more or less sums it up; “Well, it took years out of all our lives, though for me 99.9% was pure pleasure. It was a great album, great singer, great band, but unfortunately for us, a shit record company.”

Dee sums up his feelings in “Shut Up And Give Me The Mic”;

“I was literally packing to leave for England to shoot our video when I received a devastating call from my manager, Mark Puma. Elektra Records had dropped Desperado and shelved our album.

The news hit me as if I’d been told a family member died. I collapsed in a chair and listened to an explanation of how my record—which already had a catalog number and was in the Elektra database and slated for release in just weeks—had come to an end. Brian Koppelman—the fan who had signed us—had left the label for a better offer at a new record company called Giant Records. Insulted by Brian’s move, Elektra got even with him by “shelving” all the projects he was working on. As if we were inanimate objects, Elektra Records shut down our careers. I couldn’t believe it.”

Back in the heyday of the record labels, as a musician, your career was in the hands of the record labels. The record company moguls had the power to make or break not only musical careers but the financial lives of individuals. Even though the Desperado project started in 1988, the story of their album getting shelved goes back to 1983, when Bob Krasnow was put in charge of Elektra and given the task of turning the Label’s fortunes around.

So what happens when making music and making profits collides? Careers get destroyed and careers get put on hold. Bob Krasnow came into power, destroyed the careers of many artists between 1983 and 1993. Desperado wasn’t the first project that Bob Krasnow left nor would it be the last. By 1994, he abruptly resigned (aka for pushed to resign) from Elektra, after he was excluded from the new Warner Music corporate inner circle. How does it feel to be on the outer, sucker? Payback

Emaheevul

Clive Burr lays the foundation for the song after the harmonica intro. The version on “Blood and Bullets” from Widowmaker, is a modern radio friendly take, however the Desperado version has that Bluesy Classic Rock rawness that I like. This is the same feeling I had when I compared the Atlantic re-issue of “Under The Blade” with the original Secret Records version. For me the Secret Records version had that rawness that was just perfect.

Big credit to Bernie Torme and Clive Burr for the Classic Rock touch. Dee always wrote great melodies and with Torme on the scene, he now had a person that could write music that was more intricate.

Never thought much about right or wrong
Never thought much about what I’ve done
Never think much about what I’ll do

You know the story. Our upbringing is all about living as a member of the family, the community and the nation. It’s all about doing the right thing instead of the wrong thing and so on. Pursuing your own dreams and pleasures is frowned upon and seen as selfish, especially if it doesn’t involve earning a weekly wage.

Then you have Dee spitting out the words of Emaheevul. Don’t think about it, don’t procrastinate about it, just do it.

Am I evil?
What’s it to you?
Am I evil?
Compared to who?
Am I evil?
Death, where’s thy sting?
How you dare
Point and stare
Who made you king?

A funny thing happens to all the ones that point and stare. Their life eventually ends up in the doldrums because it isn’t as great as they make it out to be. The ones that judge end up being judged.

The Heart Is A Lonely Hunter

It’s 7 minutes long and it’s got that large Def Leppard style chorus ala, “Headed For A Heartbreak”. Bernie Torme is allowed to take centre stage on this song, with his leads and fills.

Dee has said that “The Heart is a Lonely Hunter” is his proudest moment as a writer and nobody even knows the song. I know about and a lot of others know it. In time, millions more will know it. The music business model has always been about creating great music now, only to get recognition years later. Then the record labels got powerful and made the music business all about creating music now and expecting to be paid handsomely now. No wonder Dee has lost his motivation to create new material.

But a man ain’t a man if he don’t take a stand
And he won’t put it all on the line

One thing that I am taking out of the Dee Snider bio so far, is that he always put everything on the line just to make it. He was a leader. Leaders question authority, while followers obey the rules. Leaders have no safety net, while followers have a back-up plan. Leaders, start the corporation, while followers work for the corporation. Leaders do it their own way, while followers have conformity as their way of doing things.

I can’t see any band in today’s times, hanging in for seven to nine years before they get international recognition. The kids these days don’t have that mindset. Furthermore, the music model is totally different. Look at the band Heartist. They built their following online and then when they played their first gig, the buzz was there, the record labels came out in force and so did all the prospective managers.

The book also highlights the difference between “breaking through” in the 70s/80s and today. Fame and fortune in the music business can be gone in an instant no matter how hard a person works at it. The music industry is a brutal machine. From 1976 to 1992, Dee Snider was chewed up and spat out numerous times and he still made it through. The music business is about survival.

Ain’t the only one to ever lose
Ain’t the only man who had to choose
I’m no stranger to that kind of news
But a man ain’t a man if he don’t make a stand
And he won’t put his heart on the line

If you are afraid to lose, then you are a follower and you don’t belong in the music business. If you believe that you are destined to win and are not afraid to lose, then you belong in the music business. While followers plan, leaders make it up as they go.

This song is written before the “Desperado” album was pulled. It’s like Dee could see the future. Great music and great messages are timeless. The themes in “The Heart is a Lonely Hunter” were relevant in 1988/89 when the song came to fruition. The same theme was relevant when Widowmaker came to be in 1992 and in 2013 the message is still relevant. You will never be a winner if you don’t put everything on the line.

Calling For You

95% of the love ballads that came out during the Eighties I found corny. I really liked “Love Song” from Tesla. It was a whole different take on the format, with many different movements, like the Randy Rhoads inspired classical guitar intro, to the normal stock standard hard rock ballad and the big “Hey Jude”, “love will find a way” ending.

The original version of “Calling For You” leaves me speechless and the Widowmaker version is also top notch. When you have a quality song, the output will always be quality. Its great to hear Bernie Torme’s style in this song as I was so used to Al Pitrelli’s take. Clive Burr is hitting the skins, like it is his last day on this Earth especially on the pre chorus part of the song, when Dee starts singing, “Girl I want you to stay / I beg you, I pray / Don’t leave me this way / I’ve so much to say / Oh, don’t walk away / How long must I pay?”

There is that familiarity in the lyrics. The lyric line of “How long must I pay?” is referencing the song “The Price” from the Stay Hungry album. Back in 1984 it was a price that Dee had to pay and in 1988/89 he is asking the question, for how long must he pay the price.

See You At Sunrise

Classic solo by Torme. The lead break alone is one of those songs within a song compositions. It’s melodic and shredilicous. It goes on for about two minutes and it closes the song. No one has got the balls these days to go with a two minute lead break in a song. Everything is about conformity. Followers play the political game. Leaders on the other hand, play their own game. I really like how Dee uses the cowboy showdown analogy for the breakdown/showdown of a relationship.

See you at sunrise
See you in the morning’s light
There won’t be any compromise when I’m blowin’ you away

I was reading some reviews on Dee’s bio, and quite a few of them had the words that Dee’s ego is still uncontrollable. Maybe it is. While followers conform their personalities to get along, Dee just got to be himself. There was no compromise. That is what leaders do.

In the end, Twisted Sister became international stars because of Dee Snider. No one cares about the hard work that Jay Jay French put in behind the scenes. In the end, artists are judged by their songs and the songwriter in Twisted Sister was/is Dee Snider. Case closed.

Gone Bad

It’s perfect for 1989. It’s pop metal and it’s sleazy as hell. Again, both versions between Desperado and Widowmaker have their own uniqueness. The Desperado version, is edgier and rawer. If anything it is under produced. Torme again shines with his Guitar Heroics. The lead break is again a “song within a song” composition. Torme was really in his element working with Dee.

So I’m bad, cut off from the rest
So I walk alone, everything you detest
Why should I play the games you play
Should I worry ’bout all the things people say
Tell me why should I care
Won’t you tell me what should I prove
That I’m just as feeble and lost as you?

The Maverick (Run Wild, Run Free)

This is probably as close as Dee got to his Twisted Sister days with Desperado. It reminds me of the “You Cant Stop Rock N Roll” period. The song to me is autobiographical.

It stood in the meadow, wind blowin’ through its mane
Cryin’ go, go, go, go and do it
He stares out the window, anger feeds his flame
Cries oh, oh, oh I can’t lose it
And he asks no questions why ’cause he knows it’s do or die
He got colder and tough, now he’s hard to the stuff
He’s got to go and try

While the majority of society argues about their pay, for Dee Snider money was secondary. The mission statement was always about succeeding. It was about making it. Any price would be paid in order to succeed.

Run wild, run free on the road to nowhere
No one’s gonna change your life

The mission statement is about running wild and running free and doing things your own way. Do not expect a shining light to arrive from out of nowhere and change your life. You are in control of your own life. If something is not working then something needs to change. It always starts with you.

But she asks no questions why ’cause she knows it’s do or die
She just smiles and hangs tough ’cause she’s hard to the stuff
She knows he’s got to try

The other side to the mission statement. In chasing dreams, how much are you willing to sacrifice. When it comes to music, a lot.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Who is Jon Bon Jovi these days?

What happened along the way? What happened to the 1970’s kid that got fired from his job because he cranked Bruce Springsteen up on the radio?

I am a Bon Jovi fan from their inception. I saw the “Runaway” clip doing the rounds on late night TV. The next single “She Don’t Know Me” did some rounds as well and then it was “In and Out of Love”. Of course when “Slippery When Wet “came out and started moving 700,000 units each month, the Jersey boy went from suburbia to high-class royalty. I always saw Bon Jovi as a band, much the same way I saw Van Halen as a band.

So who is Jon Bon Jovi these days? He is the face of a rock n roll band that has sold millions. He is the reason why Richie Sambora is not it the band? He is the reason why fans at the New York State Fair missed out on a Bon Jovi performance, so that he could play at a Government private fundraiser. He is the reason why Bon Jovi fans, who paid money for a Bon Jovi concert got treated to a beach party Kings of Suburbia show.

Of course Jon Bon Jovi does his bit, donating $1 million to the Sandy relief (monies obtained from his fans), donating to his Soul Foundation (which is again financed by the fans via the fan club) or playing a show in Spain where ticket prices are lowered and in some cases free.

This is Jon Bon Jovi playing to the mainstream press, ticking all the boxes that he is a good guy. Things change. Just because Bon Jovi sold a ton of tickets yesterday, that does not mean he can sell a ton today. Once again, it all comes down to money. Didn’t used to be that way, it used to be about music.

 

First and foremost Jon Bon Jovi is a musician and the current Jon Bon Jovi has forgotten that. These days, he just all about the sell so that he can fund all of his other adventures that have nothing to do with music however he over charges his musical fans in order to fund them. I paid $1000 for 4 tickets to Bon Jovi’s Australian shows and I was really hoping that Richie Sambora will be in town for them, for the reason that I was taking my children and they are fans of Sambora. 

Once upon a time Jon Bon Jovi’s story was not all about the hype and the sell. He failed like all of us before he succeeded. After two Bon Jovi albums that the band worked hard to tour and to promote, he was in debt by half a million to the label and still living in his parents’ house. Things had to change.

The whole reason he started using Desmond Child was to write songs for other artists. He was trying to find another income stream as a song writer. So they wrote and wrote. He then got a top notch production team in Bruce Fairbairn and Bob Rock. They released Slippery When Wet and Bon Jovi had finally become a winner. He then tried to do the same thing with the New Jersey album, however it just wasn’t the same.

Bon Jovi obtained an audience because the band had formed a relationship with the songs. The album was just a format to get the music out there that the Record Labels exploited. The problem with Jon Bon Jovi, is that he believed he gained his audience because of the album. He based his success on the number of albums he sold. He measured his success on the numbers. So what did he do afterwards? He tried to re-write “Slippery When Wet” over and over again, losing that specialness. Relationships are formed on specialness.

Jon Bon Jovi is too far gone at the moment, seduced by the B.S of making money right now instead of making creative everlasting art. The fan base of Bon Jovi was built on the poor, the ones that who couldn’t afford much, the ones that believed in the message of “Livin On A Prayer”. The fan base was never built around the rich who would pay anything. What does this do? It separates the band from the real audience. 

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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A to Z of Making It, Derivative Works, Influenced, Music, Stupidity

Put Your Efforts Into Twenty Little Derivative Projects Throughout The Year

Music and movies just don’t seem to last anymore. The way movies and music are done these days, they don’t fit the modern paradigm of needing to be in the face of the consumer week after week. TV on the other hand has a longer lifespan because it fits the modern paradigm.

George Lucas once said that the $200 million movie is dead. At the moment there are a lot of blockbusters that cost $100 million to $200 million to make that are flops.

Movies like R.I.P.D (a derivative version of Ghostbusters and Men In Black), Pacific Rim (a derivative version of Godzilla and Transformers), The Lone Ranger (a derivative version of The Lone Ranger TV show, National Treasure and Pirates of The Caribbean), Turbo, After Earth and White House Down.

Remember that progress is derivative. Each movie mentioned above is a derivative version of a previous movie that had come before it. So what went wrong. Remember, that this is Hollywood. Hollywood is well known to play on the stupid idea that they need a $200 million movie. So in order to make a $200 million movie, Hollywood focuses on a lot of formulaic material that the public is pushing back on as we are sick and tired of watching it. Meanwhile, the movies that are doing well are the lower budget films.

The Conjuring cost $20 million to make and so far it has made $140 million. The Heat cost $43 million to make and so far it has made $190 million. Now You See Me cost $75 million to make and so far it has made $233 million.

It’s just bad business sense. If you are in the market to sell a product, a better strategy is to test your luck with ten $20 million movies rather than dumping $200 million into just one movie? The public is speaking up. They want the studios to focus on how to make good movies that doesn’t involve following a formula. They want the studios to find quality content.

So what does the failure of several blockbusters have to do with music.

DO NOT PUT ALL YOUR EFFORTS INTO ONE GIANT PROJECT. Put your efforts into twenty little derivative projects throughout the year.

The years of when artists took a year to make an album and went on a three year victory lap as it sold by the truckloads are over. The ones that still take a year to make an album basically have an album that is dead on arrival. The faithful will buy the album and then the victory lap is over.

There is a massive paradigm shift happening in the way the audience consumes entertainment. The best way to sum up the change in consumerism mindset is to use the good old photo analogy. Once upon a time it used to cost a decent amount of dollars to have a photo done. You needed a camera and batteries. Then you had to buy a 35mm film roll for taking the photos and then once the roll was all used up, you needed to take that roll to a photo lab who then converted the roll into negatives and then printed up the photos for you. You then paid the photo lab money and they gave the prints and the negatives back to you. Then we would buy a photo album to store the photos in so that we can view them in the future over and over again. Some people even purchased slide machines to view their negatives on a wall.

Today we just take a photo on our smartphones. Today, photos cost nothing and are oftentimes shot and then discarded. In most cases, they are saved to a hard drive where they will sit forever or uploaded to a social site like Facebook, Instagram, Pinterest, Flickr or Tumblr.

Music is also uploaded to a social site. YouTube is the unofficial and original streaming service. The record labels execs that are doing everything they can to keep their fat pay checks and thinking about yesterday didn’t see that one coming.

The change in consumer behaviour has led to the traditional photo print shop from disappearing. In music, this has led to the reduction in brick and mortar stores that sell recorded music.

Kodak the biggest player in the photography field has disappeared. They made the mistake of ignoring the changes in technology and assumed that people will remain true to the film roll technology. Hang on a second. Isn’t that the same viewpoint the Record Labels hold.

Once upon a time you could only play your music at home. Once upon a time you could only view your photos at home. Today we can view and take our photos everywhere we go. Today we can expect to have all of our music available to us everywhere we go.

So why are the artists creating content with the old Record Label mindset.

Record more frequently, release frequently. Give the people a reason to listen to your music.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Stupidity, Treating Fans Like Shit

Shifting Thoughts with Evergrey, Dream Theater and Five Finger Death Punch – Are Corporate Deals the New Music Business?

The internet is flush with information about artists needing to do what is valuable to them. However what is valuable to them doesn’t always mean that it is valuable to everyone else.

So artists are always going back to square one. This is when artists will start to compromise their artistic vision and produce cookie cutter crap. However what an artist should be doing is to keep on writing. In the end, that valuable song will be written and it will translate to your audience. This is when the thing that you love to do, translates to an audience that loves what you do.

Evergrey is a Swedish progressive metal band. They are eight albums in so far. Their first album The Dark Discovery came out in 1998 and the most recent one Glorious Collision came out in 2011. The mainstay of the band is guitarist/vocalist Tom Englund, who also functions as the main songwriter in the band. Around him, band members come and go, with the most recent change happening in 2010.

Englund is remaining true to his artistic vision. He is not compromising on it and he is not changing his vision to chase any current trends. Drummer Jonas Ekdahl and guitarist Henrik Danhage left Evergrey in 2010 to form a metal core outfit called Death Destruction with the lead singer from another Swedish band called Dead By April. Chasing trends.

It all comes down to what the artist wants to achieve from their career. Englund is all about the art and to me it seems like he is happy with the level of success he has. Would he like to be bigger? I am sure the answer would be YES to that, however would he complain about his lot in life. I think not. Englund is doing the thing that he loves to do and he has found an audience that loves what he does.

Bands like Coheed and Cambria, Digital Summer and Protest The Hero all get it.

Digital Summer is all fan funded. They have been around since 2006. They have toured strategically since inception as all the band members hold down full time jobs. They are three albums and one EP in so far and based on their business model, they will be around for a long time.

Protest The Hero is also fan funded. Their recent Indiegogo campaign more than tripled their goal (and YES I am one of those fans that donated). They have even rewarded the super fans that have shared the contribution link and gotten other people to contribute with additional perks.

Coheed and Cambria are a very fan centric band. The way they have packaged The Afterman releases with the digital downloads available on the day of release, along with demos and back stories of each song, as well as an 80 odd page hard cover book is just brilliant. They did it their way and with a price that was just right.

Dream Theater is one band that is sitting on the fringe here. They are still doing it the old way as they know their fan base will lap up the new self-titled album. Their recent co-promotion with mainstream entity USA Today to launch their new single The Enemy Within is just another corporate deal in the same vein as Jay Z partnering with Samsung.

USA Today offer a certain amount of dollars so that they are the exclusive and first on line website to premier the new song. By doing this, Dream Theater, their label, their manager and whoever else has a stake in the band will get paid up front and USA Today will get traffic to their website which they can then use to get a higher ad revenue from their advertisers’.

Before all the DT Forum Elitists start jumping up in arms and start calling me an idiot, every band is entitled to earn money in any way they see fit. This is no different to Dire Straits and Phillips teaming up in the Eighties, to push the new CD format onto consumers. If that what Dream Theater’s business model needs them to do, good on them. In the end the fans will decide the fate of the band, as they have done for every band that came before and that will come after.

Five Finger Death Punch did something similar were they teamed/partnered with Loudwire to produce a track by track webisode series. The Five Finger Death Punch co-promotion was super cool as it focused on delivering back stories to each of the songs. As a fan, it is those little extra details that I really like. That could be the reason why Five Finger Death Punch have reached Gold status with each album release. Those little things, like a track by track webisode.

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Music, My Stories, Stupidity, Treating Fans Like Shit

Dream Theater has a listening party and forgot to invite any fans.

The future and the present is all about going direct to the people who will pay for what you do.

Dream Theater just had a listening party for their new self-titled album and who did they have in attendance? The answer should be their FANS. They should have done the work via their website (which is still showing A Dramatic Turn Of Events graphics – another dumb decision so close to the new album coming out) or on Facebook to identify fans in the local area that should have been there.

Instead they had the people that will not pay for the music there. The usual media suspects and reporters. They surrounded themselves with people that will not write a negative review about them because this is the year 2013 that we live in and everyone wants to be a member of the club. Everyone wants to be invited back and everyone wants to be liked. Has anyone purchased a Dream Theater album because Billboard Magazine rated it highly or poorly or from a Village Voice review? The answer would be a definite NO. Why? Dream Theater built their career outside of the mainstream. It was the mainstream that came knocking on the door for Dream Theater and they let them in.

This is where Dream Theater missed an opportunity to go directly to their fans. They are marketing this album the old way. Yes they are using online blogs and so forth, however they are still not going direct to their fans. Remember back in 1991, Metallica had arena sized listening parties for their fans before the release of the Black album. This is where Dream Theater could have gone in deep with their fan base. This is where Dream Theater could truly CONNECT with them and find out what it is they love about the band. This is where the album could have marketed.

I am a Dream Theater fan and I am negative about the way they are missing out on so many opportunities to connect with fans in the current climate. The webisodes updates have been really lame without any hint of how the new music will sound like.

Don’t get me wrong, I will be purchasing the deluxe edition of the album as I have always done and so will thousands of other fans. The difference here is I believe Dream Theater can sell in the millions, if only they shift their thinking and stop missing opportunities to connect direct to fans.

Remember The Blackening from Machine Head. It has been heralded as the best metal album of the first decade. They also had a listening party in the studio before the album came out with their fans. After that, they went on a three year victory lap touring behind it.

Dream Theater needs to shift their thinking.

In the meantime, go check out the great new song from Trivium called Brave This Storm.

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A to Z of Making It, Music, My Stories, Stupidity, Treating Fans Like Shit

A Small Amount of Too Much with Dream Theater, Bon Jovi and Metallica

“A small amount of too much spoils the whole thing.”

Ever had a feeling when you are at a gig, hearing the songs you like, enjoying the moment and then you just don’t want to hear anymore, you are looking at your watch, thinking that you should leave to go home. That is the quirky relationship between the rock n roll show and its fans. Depending on the band, sometimes 90 minutes is enough and 2 hours is too much.

I watched Dream Theater in Australia on the Systematic Chaos tour and they played for three hours (with an intermission of about 10 minutes in between). For some reason that was just perfect, however when I saw them again on the Black Clouds and Silver Linings Tour, they played just over 2 hours and it was too much. Put that down to the two things, hitting the same market too quickly and the flow of the set list.

The 2009 show took place almost 12 months since the 2008 show. Remember the quote, a small amount of too much spoils the whole thing. I remember them doing Solitary Shell with extended solos. It is not the strongest song in the Dream Theater catalogue, so what happens when you take a song that isn’t your best and make it longer? You get a yawn fest, a toilet break or a beer/smoke break.

Jon Bon Jovi has a big X on his name for treating Bon Jovi fans to a Kings of Suburbia beach party. A 2 hour show, where 1 hour was spent playing cover songs. Nice one. It’s obvious that Jon Bon Jovi didn’t get the memo. The fans want Richie Sambora back and they want him back now. Otherwise, change the name of the concert experience to Jon Bon Jovi and the Kings of Suburbia. Another point to note, a lot of the Bon Jovi memorabilia has the image of Jon Bon Jovi only. Sure, the band is called Bon Jovi, however as far as I am aware it still is a band. So where are the other members of the band on the memorabilia.

Richie Sambora was the person that Jon Bon Jovi could count on, regardless of what Jon says in the media. Richie was the one who was always there when Jon decided he wanted to be a rock star again. Richie always took a step back when Jon wanted to be a sitcom star or a movie star. Richie was the one that delivered a signature riff or a signature song, because the fact is Jon Bon Jovi cant.

FACT: it was Richie Sambora that wrote the majority of the music on Livin On A Prayer, and he was the one that went into bat for the song, when Jon wanted it off the album.

Go on YouTube and give Richie’s new song a listen. It’s called Come Back As Me. Who do you think Richie is referencing, when he sings, “What do you want me to say, I gave you everything I could give, but everything just wasn’t enough, so I just let live and live”. This is the kind of music an artist creates when they are not thinking about how many copies the song will sell. It is honest and heartfelt. Immediately, it makes a connection.

The song is a hundred times better than the songs that came out on What About Now. Since Richie only has five song writing credits on this album, you might as well call What About Now a Jon Bon Jovi solo album. Billy Falcon and John Shanks wrote the majority of the songs with Jon Bon Jovi.

Remember a small amount of too much spoils the whole thing.

Do we need a live album from Metallica of songs? They can call it a soundtrack or whatever they like. It’s still a live album. Remember that they released four DVD packages of Live Concerts during the Death Magnetic tour, as well as the Six Feet Down Under EP’s plus all the stuff they release on Live Metallica.

Do we need a Man Of Steel sequel that is going to include Batman? What a stupid decision. The thought of having Superman and Batman in the same movie is ridiculous to me. What the hell can Batman offer over Superman? Superman is the super man whereas Batman is just a bloke with gadgets.

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Music, My Stories, Stupidity

So What! Is Through The Never About? – Metallica

I am watching the preview to the new Metallica movie, Through The Never. So what is the movie about. It’s a half concert, half feature film.

Nimrod Antal is the writer and the director. If you have seen the movies Vacancy and Predators, you would know his style. Antal and Metallica got together to formulate a plot and structure around a set list of songs that involves classics like “Battery,” “The Memory Remains,” “Nothing Else Matters,” “Master of Puppets” and “Enter Sandman”. Basically, the 14 songs used for the live performance have been arranged in a away, that forms a concept story. Instead of releasing the concept story in an album format, it will be released in a movie format.

Going back to the footage, Trip (actor Dane Dehaan from Chronicle fame) is sent out on an urgent mission for the band. He needs to find a Metallica truck that is out of gas and needs to return a valuable item back to the band. He gets into a car crash (Nothing Else Matters or Frantic), when the van he is driving gets hit by an out of control driver. To me it looks like the car crash opens the doorway to an alternate reality which is a violent apocalyptic world, hence the title of the movie “Through The Never”.

The footage shows Trip, climbing out of his van, dazed, bruised and caught in between a clash between cops and rioters (Battery). It shows him being pursued by a masked man on horseback (The Four Horseman) who delivers deathblows to rioters and cops.

Lars Ulrich, in previous press interviews of the movie said that the Metallica movie is a Metallica show that involves Metallica and a separate story arc (that doesn’t involve Metallica) and that story unfolds in a parallel universe. At some point in the movie the two stories intertwine.

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Music, My Stories, Stupidity

Dream Theater – Three Webisodes In and Still No New Musical Snippets

Okay let me get this out in the open. I am a massive Dream Theater fan and as a guitarist a huge John Petrucci fan. However, after watching three webisodes of the new album process, were are the snippets of new music. Each webisode has music from DT’s past. While that is cool as an introduction, I am sure they can throw in a 5 second instrumental passage or a vocal line from a song.

It’s all talk at the moment and with the new album scheduled to drop in about six weeks, I think it’s time they do some walk. Let’s hear a song. Let’s hear 5 second passages of other songs on the next webisode.

Let’s get a track by track breakdown of each song, talk about the lyrics and the story behind the song, the compositions, show some snippets of the songs being recorded. Let us super fans dig deeper into the back stories. Do some of the riffs come from the past and which ones were written during the tour. We want to know. The people are commenting the same. We want to hear some clips, even if its Mangini drumming to intricate music that we cannot hear.

We get the marketing B.S. It is the best album you have created, Mangini is unleashed, it will make a definitive DT statement, it will showcase the level that the Mangini version of DT is at, its got a 20 minute epic and so forth.

You are preaching to the converted. We are fans. Hard core ones at that. We would not expect anything less than quality from DT.

Sack your marketing team. The fans are your marketing team. Give us what we need and we will spread the word for you. We will get you to number 1 if that is what DT desires. The expensive marketeers that DT has behind the scenes believe in smoke and mirrors.

With each webisode release, DT is missing out on opportunities to connect on a grand scale. Look at the YouTube stats. The first webisode had close to 200,000 views, the second webisode has approx. 91,000 views and the third webisode approx. 84,000 views. If anything, as the release date approaches, the views of each webisode should increase.

Now imagine if the webisodes had clips of musical pieces (hell it could be musical pieces from a song that got cut out for some reason), imagine all the reposts and re-tweets these YouTube webisodes would have had. In the end, DT is trying to get the message out that they have a new album coming. The core fan base know that. Now it is time to give the tools to the core fans, give us the snippets and we will spread it even further.

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