Category Archives: A to Z of Making It

A to Z of Making It, Music, My Stories, Stupidity

It’s A Dog Eat Dog Music Business. A Study on Blowsight and Doug Aldrich

The music business is a dog eat dog business. No person that has made it or seems to have made it is an overnight sensation regardless of how their stories are trumped-up in the press.

I was listening to a band called “Blowsight” and another band called “Burning Rain”. While I was listening to these two bands, I started thinking about their careers.

Lets start with Blowsight. The album I was listening to is “Life And Death” that came out in 2012. I dig this band because they blow to bits that whole “artists need to be pigeon-hole into a genre” game. They hit every style/genre over a bed of distorted guitars. Of course they are from Sweden who to me is one of the greatest exporters of rock bands.

Their story goes back to 2003, when singer Nick Red met guitarist Serban and realised that they had the exact same influences. They started recording and teamed up with drummer Fabz and Flavia who was their first bass player.

Now think about the time frames here for a second. These guys are 12 years vets of the music business already. They have a catalogue of songs on Spotify to listen to. Have they made it, are they on the path to making it.

Now for Burning Rain. The album I am listening to is “Epic Obsession” that came out in 2013. The funny thing is that Keith St James and Doug Aldrich signed the deal with Frontiers Records back in 2003 to make this third album. Why Frontiers thought that “Burning Rain” needed a follow-up after the first two albums is beyond me.

There is no doubt that Doug Aldrich can play.

If he couldn’t play he wouldn’t have gotten the Dio and Whitesnake gigs. He also played with Hurricane and I’m being honest here, that band was a great rock n roll outfit and even though the original members of Robert Sarzo (that’s who Aldrich replaced) and Tony Cavazo had more famous older brothers in Rudy and Carlos, Hurricane holds a place higher up for my liking.

Aldrich got a lot of visibility in front of the masses with his Dio and Whitesnake gigs that began in the early two thousands and by then he was a 20 year veteran of the music business. But he is no star.

It all started off with the band Lion from 1986 to 1989. By 1990 he was the Guitar Doctor for hard rock bands, appearing with Hurricane and House Of Lords. By 1991 be formed Bad Moon Rising. This venture (along with solo album releases in between) went to 1999, when Burning Rain became a priority until he got the higher profile gigs with Dio and Whitesnake.

However as good as a guitarist that Aldrich is, you need to have great songs for people to be interested. For that to happen you need to have quality musicians behind you because you are only as strong as your weakest link.

And the dirty little secret is that being good just isn’t good enough you have to be great consistently, because while bands record albums, most music fans don’t even hear them.

When you compare both artists on Spotify stats you will see that one band is consistently listened too and another band is more or less ignored.

Blowsight’s “Bandit For Life” song has 1,506,964 streams. Their lowest streamed song in the Top 10 is “Things Will Never Change” and it has 91,708 streams.

Meanwhile Burning Rain’s best song “Our Time Is Gonna Come” is at 5,481 streams and I swear I must have a racked up at least half of those myself. Their most played song is at 11,000 plus streams and that is their worst song in my eyes. But it is the album opener. So what people are most probably doing is hearing that first song, hating it and not moving on the other songs. To be honest the first three songs are all crap on the Burning Rain album.

But Doug Aldrich gets all the press. Google his name and 529,000 search results come back. That means metal and rock websites have interviews with him and so forth.

Goolge the band Blowsight and you would get about 130,000 search results come back, which means that a lot of metal and rock websites are not giving the band any time of day.

Goes to show how out of touch the metal and rock news outlets are. They report on bands and artists that the fans don’t really give a shit about. Aldrich won the lottery getting the Dio and Whitesnake gigs however his Whitesnake output is more or less ignored although “Forevermore” is a brilliant song.

Same deal with his Dio “Killing The Dragon” output. Burning Rain as I have mentioned is also ignored. Aldrich’s first band Lion only has the Transformers theme song available (from the 1980’s cartoon movie) and Bad Moon Rising is non-existent.

So tell me, which artist has a real audience. The fans know and the news outlets will keep on reporting what the fans don’t give a shit about.

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A to Z of Making It, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Keith Olsen

I been listening to a few albums from the Eighties/early Nineties lately and of course every time I looked at the credits, Keith Olsen was the producer. Whitesnake, Kingdom Come, Scorpions, Lynch Mob and Shadow King come to mind immediately. Once upon a time as good as a band was/is, the record labels A&R guys had a view that the difference between selling millions of albums compared to a few thousand’s was THE PRODUCER.

Atlantic used that viewpoint with Twisted Sister when they told the band that Tom Werman would be the producer for the “Stay Hungry” album. Dee Snider didn’t like it and went to the Atlantic hierarchy to get them to change their mind. They told Dee if he would like to have 200,000 fans or the million plus fans that would come by working with Werman. The rest is history.

And there is a lot of rockers out there that are still buying records produced by Keith Olsen. His story goes back to the sixties, who got involved with the production side of things and at one time was an A&R dude.

Producers would get hired to produce an album and they would get a payment up front which is an advance against their portion of the royalties earned from sales. The better the producer, the higher the advance. When Keith Olsen was the man, he had a one in four ratio that the album he worked on would sell 500,000 plus copies in the U.S.

And the record labels like that stat. Like the stock market funds managers, the labels would hedge their bet.

Guys like Keith Olsen, Bruce Fairbairn, Tom Werman, Andy Johns, Martin Birch, Ron Nevison, Beau Hill, Tom Allom, Dieter Dierks, Michael Wagener, Spencer Proffer, Bob Ezrin, Mutt Lange and Bob Rock (from 1988 onwards) all had good ratios that the album they produced would make a lot of money for the record label.

That is why these guys kept on getting the more priority projects.

The labels knew that by paying upfront for an album makes good commercial and accounting sense. Because if that album sold 10 million copies plus, the money they paid the producer before the album was popular is much lower and out of proportion to what that album is now really worth.

WHITESNAKE

He mentions that “Slide it In” (Olsen was the mixer) and the self-titled 1987 album were easy to produce. I remember an interview that Olsen gave where he mentioned that Coverdale liked to sing really early in the morning because he had that tone in his voice that he was happy with and he would go to about 1pm.

“Still Of The Night” was the track that took it over the top.

However, the 1989 ‘Slip of the tongue’, was extremely hard to do. David Coverdale didn’t want 1987 Part 11. Keith Olsen was booked to produce from the outset and then he was put on hold for six months (meaning he did nothing) while Mike Clink was hired to cut some tracks.

John Kalodner was always the opportunist and he was always trying to get people who had success to work with each other. So the album was cut once with Mike Clink. More pressure was added with the wrist injury to Adrian Vandenberg. By then Clink was out and Olsen was in, along with Steve Vai and the album was recut again.

KINGDOM COME

Olsen did the album in 21 days and the reason why it was done that quick was Lenny Wolf.

According to Olsen, Wolf was impossible to deal with.

“He put down his musicians every minute of every session. “You guys suck! You don’t know how to rock and roll.” You know, he was German and he had a very limited vocabulary and he thought he was God.”

When Kingdom Come and Whitesnake come up in conversation, a lot of people wondered why the Whitesnake 1987 album and the Kingdom Come 1988 album became so successful.

And I always said to them that the rock world was ready for a Zeppelin like copy band.

The generation born from 1970 to 1976 saw Whitesnake and Kingdom Come as super original. While others born before that, who had exposure to Led Zeppelin saw them as copyists or to use the buzzword of today, plagiarisers. And it might sound stupid today, however as large as Led Zeppelin was in the Seventies, it didn’t mean that every single person in the world had heard their music.

Music was a luxury and it was expensive to purchase. My first Led Zeppelin purchases happened with the Remasters double CD in the Nineties. That was my first proper introduction to the band apart from the usual “Stairway To Heaven” and “Rock N Roll” that got played on Triple M radio.

And how good is James Kottak on the drums. It’s like the soul of Bonham went into Kottak.

SHADOW KING

Olsen mentions that “Russia” the last track on the Shadow King album is one of the best songs that Lou Gramm and Vivian Campbell had written. I have to agree with him. The emotion of it is superb.

The vocal track is a reference vocal track. Gramm did it so good that Olsen would not let him sing it again.

Olsen reckoned that if you’re Lou Gramm, and you do a record, you call it Lou Gramm. However as good as Shadow King was, Atlantic Records never got behind the album because in the end they wanted Lou Gramm to be back in Foreigner. Foreigner was the labels cash machine. So even if the album had hit songs on it, they never went anywhere.

SCORPIONS

“Crazy World” was the album that Keith Olsen produced and he asked them to bring in outside lyrical writers to assist with the simplified tease, please lyrics coming out Klaus Meine. Enter Canadian Jim Vallance (otherwise known as “THE SONG DOCTOR” and the rest is history. Vallance at the time was coming off his mega succesful songwriting partnerships with Bryan Adams, Aerosmith and Kiss.

Actually Aerosmith’s comeback album “Permanent Vacation” was possible because of two song doctors, Desmond Child and Jim Vallance.

The single “Winds of Change” went global and it hit at a time that had a lot of change happening in Eastern Europe.

So next time you are at a dinner party ask the people what do all of the above albums have in common.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Apple

In order to lead you need to stay ahead of the game. In order to stay ahead you need to innovate/create.

Apple is one such company that is at the crossroads. The iTunes store is seeing a decrease in MP3 sales. Their first foray into streaming, iTunes radio never really took off.

The move into the streaming market dominated by Spotify and YouTube with the Beats acquisition is still at the starting gate and the birth of new products since the death of Steve Jobs has stagnated , however the iWatch is being hyped up by critics and bloggers as a savior.

But what people are failing to see is what Apple is doing behind the scenes. The acquisition of smaller companies into the Apple network forms a picture of a large corporation gearing up to control more of our daily lives.

Let’s not kid ourselves here. IT companies are billion dollar industries because of the data they harvest from us, the people. It is that data that provides a dashboard on how to market a product and to whom. And Apple are gearing up for a mammoth shake on the data front.

They have purchased Semetric, the U.K company behind Musicmetric. For those that don’t know, Musicmetric is a web service that analyses data on the internet around sales of music, P2P downloads, YouTube views, streams, social networks and sells that data to record labels, artists and others.

I saw Musicmetric as a great tool and it’s most valuable asset is that it looks at BitTorrent (p2P) downloads (both legal and illegal). It could tell an artist which countries and cities are illegally downloading their music.

To me, these are fans that can be monetised via live performances, provided the artist has the means to get there. For newer acts it tells them where their music is popular even though they don’t see that popularity translate into sales because in the end a fan base is a fan base. It has been proven that at some time down the line these fans will commit financially to the artist.

Which is a shame because I cant see how Musicmetric will stick around as a standalone service anymore.

Apple has gained a key in-house tool that it can use to track  sales and streams within iTunes alongside social networking stats. But the reason why Musicmetric worked is that it also included Spotify and YouTube activity into its dashboard, however the chances of those two entities remaining with Musicmetric (now that it is owned by Apple) seem to be slim.

Another interesting piece I came across is Apple’s latest patent, which states that it will allow people to legally share music and videos with friends as long as those users have a license. As the Torrentfreak article points out;

While “legalized P2P sharing” may sound appealing, in theory it’s actually quite restrictive. The idea introduces a new layer of content protection which means that the files in question can only be played on “trusted client software.” This means that transferring files between devices is only possible if these support Apple’s licensing scheme. That’s actually a step backwards from the DRM-free music that’s sold in most stores today.

Interesting.

So what we have is a company that has purchased a data analytics company that tracks illegal P2P sharing activity as part of its dashboard and they have just been given a patent to legalize P2P sharing amongst its users provided they have a license.

But seriously, Napster came out close to 16 years ago. Yes, 16 is the number. That is close to 6000 days ago and the recording industries have done nothing to give the fans of music anything that remotely resembles Napster. Meanwhile, technology companies have done all of the innovating.

To me this is another attempt at control and restriction and that is a bad thing.

These new tools will most probably be packaged in with their Beats music service and if my reading between the lines is correct, Beats Music will also be a P2p protocol sharing service provided the user has a license which will probably come automatically with the purchase of an Apple product.

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A to Z of Making It, Music, My Stories

Winning and Losing

In sports people lose all the time.

However when it comes to life, money and status no one wants to lose. Everyone just wants to win, all the time.

And music over the last 30 years has followed the mantra of winning, which brings us to the music of today which is all about the payday.

When you get artists whingeing about fans not buying their music, then how can they tell me that their views are not about money.

I understand that they want to get paid. I go to work Monday to Friday to get paid. I provide my time and effort to a company who wants to pay me for that time and effort because I have a certain skill set that they need for their business.

Music is not like that.

When an artist starts out there is no one there that wants to pay them for the time and effort they put in to create music. There is no fan base and there is no record label. Furthermore, people don’t become fans of music because those musicians have a certain skill set.

If an artist does have a fan base and they create new music, then there is no guarantee that the new music that artist creates will have the same impact on the fans as the previous music did.

Metallica is always a band that is up for discussion on this point alone.

There is a segment of early day fans that detest everything Metallica released after “…And Justice For All”.

There is also another segment of fans that detest the fact that the band made a film clip for the song “One” from the same album. For those fans, that endeavour alone was a sell out.

Then there are fans of the band that came into the fold because of the “Black” album. Now these fans are seen as imposters by the ultra-radical early days fans, however to me these fans are very important in Metallica history because the whole back catalogue of the band started selling like crazy as well.

And that is because these new fans wanted more. They didn’t know that Metallica had four albums prior. So they went deep into the Metallica catalogue and as a result all of the previous album became multi-platinum superstars.

So in a roundabout way, Metallica went from pushing boundaries and creating what they want with no restrictions to a band that created music under the restriction/pressure of not losing what they gained with the Black album success. The problem is further compounded when everyone else attached to the artist now needs to get paid. The labels, the managers, the accountants, the lawyers and all the other middle people involved want to get paid.

So we have a music business were everybody that participates wants to get paid a percentage. This then leads to musicians that want to be as rich as the businessmen that grace the Forbes 100 lists.

Why.

Those billionaires are hated. Do you reckon Mark Zuckerberg or Jeff Bezos or Rupert Murdoch get any respect from ordinary citizens?

Of course not.

Meanwhile the artists are idolised and adored. Artists have the reach. Their music dominates Facebook, Twitter and YouTube.

So I don’t believe in this bullshit about the recording industry being financially challenged because the real truth is that there are millions upon millions of dollars in music to be made if you’re a star.

However in most metal and rock circles, 99.9% of the artists like Machine Head, Shinedown, Slipknot, Avenged Sevenfold, Volbeat, Halestorm, In This Moment, Killswitch Engage and so on are working class acts. But if you look at their box office returns for each show, all of these bands are grossing $150,000 plus each gig and that is the paradigm shift the recording industry can’t handle. Most of the money now comes from live instead of recordings.

And just like the company I work for, 99.9% of the staff are from working class families. That is reality so why deny it and if you are an artists starting off that is grounded in reality, expect to have a successful working class musical career. However if you are an artist that is grounded in dreams and one in a million stories, then expect to be disappointed and make sure your education is up to scratch.

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A to Z of Making It, Music, My Stories

The Era Of The Song

The whole “we know how our favourite artists look” era is over. Blame MTV for making it happen in the first place.

Music television made the musicians mega stars. They took them from the magazines and the concert stages and put them into our TV rooms. It made an act that would maybe move 100,000 units in the pre-MTV era and turned them into Platinum superstars during the MTV era.

But the MTV era is history.

The era of recognising an artist and mobbing them is history. No one even cares how artists look these days. The song is back at the forefront as it should be.

It’s all about the song. Without it, you have nothing.

Pop Music might be in the press and reality TV shows might get the ink, the good thing (from a metal/rock head perspective) about those products is that their lifespans are limited. Their whole deal is the look. The song is irrelevant.

Meanwhile, the real good rock and metal artists are just working away and crafting their art, year after year. Music is a game of survival.

I remember I had a VIP pass for Coheed and Cambria’s Sydney show a few years ago. At that point in time we (my cousin and I) were not sure if it was going to be a meet and greet or an acoustic show. I was going up to the concert with my cousin and we were talking about the other band members. Apart from the distinctive look of Claude Sanchez, the other band members look like computer programmers.

If we saw the other band members in a line up we wouldn’t be able to make them out.

Which was a far contrast to the month before and the larger than life personas of Motley Crue and Kiss.

So we started talking about other current bands that we like. We both agreed that Robb Flynn and Adam Dutkiewicz are unique enough to be recognisable.

Yesterday’s hero is forgotten today. The internet machine makes them and spits them out. The only thing that survives is the song and that song needs to be great. It’s an artists greatest weapon in the battle for people to pay attention to you and to hang on your every world.

That is why I find Top 10 album lists interesting, because while they place the album high on a list, the ink attached to the album is all about the song on the album that connects with them. On occasions a few songs hit the mark. Very rarely do all of the songs on an album hit the mark.

For example, I am a pretty hard-core Zakk Wylde fan. The first reason was that he paid a true homage to Randy Rhoads (whom I am even a bigger fan off) when he joined Ozzy. While Jake E Lee and Brad Gillis tweaked and changed Randy’s solos, Zakk Wylde played them note for note. I remember a quote he made in “Guitar World” years ago when the magazine interviewer asked what is the thing that he likes the most about being with Ozzy. He said it was like being in a glorified cover band where you get to play your own shit along with songs from Black Sabbath, Randy Rhoads and Jake E.Lee in front of thousands of people each night.

Last year, Black Label Society released “Catacombs Of The Black Vatican”. The song “Angel Of Mercy” stood out right away. It is a constant on my playlist. If I had to do a Top Ten album list, then the album would be in that list purely because of that one song.

I dare anyone to name the full track list of their top ten albums for 2014 without having to refer to a visual aid to remember. It’s because we can’t. I would love too, like times of old, but I guess things change.

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A to Z of Making It, Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Dokken, Motley Crue and Ratt. More examples of the Progress Is Derivative Model

This isn’t a story about who ripped off who. To me those arguments are irrelevant as I am a great believer in the “progress is derivative” principle which is that all artists take a little bit of what came before and create something that to them is original.

It’s funny how you can have three songs that have pretty similar main riffs however each song has a totally different reach and impact with the audience.

Listen to “Young Girls” from Dokken’s first album “Breaking The Chains” and then listen to “Looks That Kill” from Motley Crue.

Now ask yourself the following question;

Do the opening riffs sound very similar?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise until you hear that they do sound very similar.

Now listen to “Tell The World” from RATT.

Does the opening riff also sound similar albeit with a few small variations?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise.

Musically, the three songs have a definitive riff that is very similar. However, one song is clearly forgotten, one song is considered a classic and the other one is a fan favourite.

The Dokken song was destined for the scrap heap just by the song title alone. Add to that some really crap lyrics, plus a really lazy uninspired vocal melody from Don Dokken and you have a disaster of mass distortion regardless of how good the bed of music is from Lynch. This is a perfect example of how good musicianship doesn’t shine due to bad lyrics.

In sports you are as strong as your weakest link and in this case the weakest link was the song title and the lyrics/vocal melodies.

Then you have the Motley Crue version that has lyrics drenched in sleaze, attitude and danger. The vocal melodies are simple with three or four syllable phrases, clustered together and barked out with venom. Add to that a song title that screams attention. Without even taking into account the video clip images and what not, “Looks That Kill” is far superior because of the way Nikki Sixx phrases his vocal melodies.

Then you have the Ratt’s “Tell The World”. Stephen Pearcy lived the L.A lifestyle. He immersed himself in the scene, along with his San Diego cohort Robin Crosby.

The main drivers behind all three songs are George Lynch, Don Dokken, Nikki Sixx, Robin Crosby and Stephen Pearcy. George Lynch was a constant L.A performer towards the late seventies and early eighties. Nikki Sixx and Robin Crosby would go on to be best friends. Both were consistent performers on the L.A scene. Stephen Pearcy was also a constant on that scene.

The music in these songs is not about who ripped off who. It is about how the sound of the L.A scene influenced all of the musicians involved.

In a nutshell playing two open string pedal points and then a power chord straight after was pretty basic Hard Rock/Metal 101.

This type of playing was very synonymous with bands like Judas Priest, UFO (Michael Schenker) and Scorpions.

In the U.S, you had the mighty Ted Nugent pushing out songs with definitive riffs based around open pedal points and power chords. Check out “Stranglehold”.

If you want to see that type of figure on steroids and totally original, check out the Randy Rhoads opening riff in “Steal Away The Night” . Rhoads starts it off with two open notes and then an inversion of a power chord. Then instead of doing two more open E’s he plays the B and A notes in lieu of the two open E’s.

In the end, as humans we are a sum of our influences and our cultures. The L.A scene was a culture based around a decadent lifestyle. In between all of that, the bands involved ended up crafting some great tunes along the way.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

The Costs Of Entertainment Today

Last Tuesday, January 13, I took the family to watch Australia’s game vs Oman at the Asian Cup. To do anything family related is a hit on the budget.

The tickets cost me in total  $171.50 which is broken down by $98 ($49 per adult) and $73.50 ($24.50 for a child).

Apparel at the game cost me $140 for 2 kids T Shirts and 1 female T-shirt.

The parking at the venue cost me $25.00.

Mt Franklin Water cost me $33.60 for 7 bottles at $4.80 each.

Coke Zero cost me $5.60 for a can.

Hot Chips cost me $30 for 5 little round boxes sold at $6 each.

A Chicko Roll costed $5.50.

A Stadium Hot Dog costed $6.20.

A pack of Kettle Chips costed $6.00.

A pack of Honey Soy Chips costed $5.50.

All up the whole day with the tickets came up to about $430.

10 days prior on January 3rd, I also took the family to watch a local A-League football game between Sydney FC and Newcastle Jets. Tickets for that event cost me $61.33 for the family. Parking was at zero cost (on the street with a 20 minute walk) and food/drink costs me $50 in total.

So in total I have spent about $540 on football/soccer related events for the month of January so far. To add to that expense, when I purchased the tickets for Australia’s group match against Oman, I also purchased tickets for the Semi Final and the Final. So those events are coming up on the horizon and thanks to some dumb and arrogant decisions from coach Ange Postecoglou, Australia didn’t finish top of their group, so instead of “hopefully” watching a semi final match with Australia playing, they now end up on the other side of the draw and play at different stadiums.

January is also the month when we gear up for the start of school, plus the registrations for all the winter sports (and gear purchases). So from a family point of view, the costs are adding up, plus we are coming off the Christmas craziness of credit card debt that we still need to contend with.

However, the recording industry and entitled artists are so out of touch that they don’t understand that society in general feels a lot of pain when it comes to money.

We also have a lot of other outlets when it comes to entertainment and events. The more that the recording industry bitches about piracy and lobbies so that ISP’s send copyright notices and track our online behaviour, the more the fans of music just give their money elsewhere.

Normally this time each year, I am purchasing tickets to Soundwave Side shows. That has been the norm every year for the last 5 years. I don’t go to a festival because I see it as a waste of time and a real uncomfortable experience to watch only a few bands that I might like.

However, this year, I don’t really like any of the bands that much to go and watch them. So that money that I used for the music industry is instead going to football.

One last thing about all of the arguments about free music and competing with free.

Water is a natural product and it ends up coming out of our sinks for next to no cost at all. However, the water companies like Mt Franklin have found a way to make us pay a premium for bottled water.

One day an artists with a progressive thinking record label will find their own unique way to make the same happen for music.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity

Reach, Vinyl and Record Label Lies

Before Napster, the only way a band knew that their music was spreading was by record sales. However, the fact that if a person purchased an album and listened to it once or a million times was never taken into account.

Today, there are so many different distribution outlets. The old way has been blown to bits and 15 years after Napster the record labels are still failing their artists because they haven’t done their due diligence properly in creating tools that can measure “REACH”. Yep, that is the new catch cry for 2015, REACH, not sales.

However, the labels are still confused and the artists more so. Imagine the conversation;

BAND: We should tour [insert country or city or state].
LABEL: Why, you have sold no albums there?
BAND: But we are one of the most downloaded artists there?
LABEL: Well those downloads are not legal ones and P2P is illegal.
BAND: What about Shazam look ups? I see our name all over that report on your desk from Shazam. Our songs are one of the most looked up songs in [insert country or city or state].
LABEL: Look all of this doesn’t mean you have a fan base there that will support you financially.
BAND: But, our streaming numbers are huge there?
LABEL: Leave it with us, I might get the lawyers to get together a 360 degree that will protect us both.

And the cycle of the record label shafting the artist starts again.

The record labels need the artists. It is from all of the copyrights that they own the record labels have achieved this power. With power comes great reach. And the labels abuse that power.

They increased the price of music to cater for the “start-up costs” in the CD manufacturing process back in the early eighties. It was only meant to be temporary and they promised the consumers that the price would be cheaper once they started manufacturing at a certain scale.

However that price never came down when they saw these unbelievable profit margins from CD sales and guess what they decided to do. They colluded to price fix the price on a CD and they killed off vinyl.

And now they are using overpriced vinyl again to increase their bottom lines.

Guess what.

Vinyl isn’t making a comeback just because there are dedicated people out there that purchase it. I purchased the four vinyl singles that Machine Head issued for the “Killers and Kings” demo. I still haven’t opened them and the reason why I haven’t opened them is that vinyl has become a souvenir item.

Don’t get me wrong, I love the sound of vinyl. I have so many great memories around dropping the needle however the turntable that I have at home just doesn’t get used. It’s easier and convenient to bring up the music on the phone and to be honest, I can’t see myself sitting back on the coach, listening to the record and reading the credits while following the credits. I am pretty sure I would end up on my iPhone.

 

We multitask. Yesterday I was cooking a BBQ and I called up the Evergrey Channel on iTunes Radio and listened to that. While the meat is sizzling, I am writing lyrics and listening to music at the same time.

 

Kids today have grown up with the internet. They are full-blown digital natives. They know nothing of the music business before Napster. If they did, then P2P downloads would have dried up when The Pirate Bay was raided in mid-December. Instead, the kids just found different outlets because the past is never coming back.

 

I have three boys aged 9,8 and 3. The older two are high YouTube and Spotify users. The younger one knows of YouTube and everyday he asks me to find Thomas The Tank Engine, Batman, The Wiggles, Planes, Garbage Trucks, Twisted Sister or whatever else has his interest for that moment.

And I am pretty sure that my kids are not the only kids that access content via these outlets.

I’ve said it many times, we always gravitate to something that has reach and YouTube and Spotify have got the reach.

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A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Disruption Eruption

In life we are being disrupted all the time.

Music is no different.

The biggest challenge to artists is that it’s so much harder to reach people because everyone today has a voice. In the heyday of metal and rock it was all about scarcity. You know the drill. The bands and the labels were all about making it to the top of the heap and then once they got there, they aimed to dominate that heap.

The funny thing is that once the bands got to that heap, they would seem to implode and deliver their least valued work.

Pantera worked for years to get to top of the heap. “Cowboys From Hell” opened the door for domination, “The Vulgar Display Of Power” provided the steps to the top of the heap and “Far Beyond Driven” provided the motion to get to the top of the heap. As Vinnie Paul once said in a Metal Hammer interview, “Pantera could have been metal’s next Rolling Stones”. “The Great Southern Trendkill” came after and continued that domination however the fabric of the band was already tearing apart. “Reinventing The Steel” came next and the band split after that.

Metallica on the other hand delivered their least valued work after they reached the top of the heap with the “Black” album.

Twisted Sister struggled for years to get to the top of the heap. They where selling out local bars however they couldn’t get a record deal. In that Seventies and Eighties era you needed a label to go national. Finally, they got that major label deal. It all started via an Independent label called Secret, which led to the European division of Atlantic Records showing interest and eventually signing them, which then led to the U.S arm of Atlantic taking over.

They got on MTV and went multi-platinum.

Then they lost it all. Dee Snider filed for bankruptcy and so did Jay Jay French.

After the fall from the top, both Dee Snider and Jay Jay French had to pick up and start from the beginning again. An old saying always comes back into my head space. It’s not how hard you fall but how you get back up. In the end, failure is never final, however if you allow it to be, then it will be. Jay Jay had to take a job selling stereos before Sevendust came into the scene in the mid nineties and asked him to produce their first album. Dee Snider ended up with a “Reason To Kill” during this period.

The dirty little secret is that one year’s success does not guarantee the next year’s success. It doesn’t in sport, so why should it be any different when it comes to music. If money was the end game, then Jay Jay French made more money producing the Sevendust album than what he did while he was with Twisted Sister.

So what does that say about the correlation between success and money?

It says that while a band is successful, most of the money is going to others. Only when the band is at the stage of Metallica or Motley Crue who both own their masters/copyrights, do the economics change. Otherwise why do you think Tom Scholz from Boston and Don Henley from the Eagles and Jim Steinman for “Total Eclipse Of The Heart” are putting in motions to get back their copyrights. And why do you think the record labels are resisting even though the law states clearly that the labels have to return the copyrights back to them.

It’s all about negotiation power.

The labels don’t want to lose it and the artists that have the big songs want it.

Which means another disruption is around the corner?

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Seriously… Ray Luzier

Isn’t it time that the argument stops being about what has been lost to what can be gained when it comes to copyright infringement/piracy.

Seriously I am disappointed from artists in the metal and rock genres that talk shit like this. It started with Lars Ulrich and Napster. It continued with Gene Simmons and Paul Stanley talking crap. Scott Ian got in on the act. Yngwie Malmsteen and Joe Lynn Turner also had their views and now we have Ray Luzier.

Lets play a little game.

Who can name a song that Ray Luzier wrote? Does anyone know who Ray Luzier is?

I am pretty sure that no one can name one song that he has written of the top of their heads. So why is he given time to make uninformed comments.

He ripped on a fan of Army Of Anyone because he turned up with a burnt CD of the “Army Of Anyone” album and asked it to be signed. Any artists that equates a fan listening to their music as a lost sale should not be in the music business at all. So Ray starts to have a go at the fan because he didn’t have ten bucks to spend on a CD. He accused him of stealing it.

Does Ray even know the definition of stealing?

It means to take (the property of another) without right or permission.

Music is not property, however the CD that the music is on is property. So Ray is accusing a fan of stealing his CD. But wait a second, the kid turned up with a blank CD, that had music copied on it from a friend. It wasn’t Ray’s actual CD and the music on the burnt CD had not been stolen, because the “Army Of Anyone” catalogue is available for purchase and for streaming everywhere. It still could be available in brick and mortar shops (depending if they have old copies lying around because I can’t see many people clamouring to order it)

So what is it Ray.

Stealing or Copyright infringement. And I am sure that Ray Luzier was an angel who never ever got a copy of another bands music on a cassette tape. He must have had so much disposable income in the Eighties that he purchased the originals all the time.

But this is his best quote. “Someone’s gotta do something — put a chip in there where you can’t duplicate it. You know what I mean?!”

So at first he is having a bitch at people infringing on the music he is involved with and now he also wants is to punish the real fans that purchase the CD by not allowing them to media shift it to their mp3 player.

I think that Ray should read up a bit on the Sony BMG Rootkit scandal first. Sony tried to be that someone who tried to do something. What they did was that when a music disc was inserted into a computer, it installed software illegally (and in the background without the user knowing) that ended up creating vulnerabilities in the computer operating system which was then exploited by malware.

This attempt of DRM by Sony led to public outcry, government investigations and class-action lawsuits. DVD manufacturers also tried this and guess what happened. A kid in a bedroom created a program to circumvent the DRM on DVD’s.

Does Ray even know that Amazon has an AutoRip feature. So when a person buys a CD from Amazon, they get an AutoRip of it from download. Does Ray even know that all Pledge Music campaigns perks come with a digital copy of the album.

Seriously dude, I have the “KXM” CD because I am a George Lynch fan. I haven’t played it again after giving it around 20 plus spins. I have listened to the “Army Of Anyone” CD. I got a ripped copy as well from a friend who is a die-hard Stone Temple Pilots fan. It became a coffee coaster after the initial listen.

But Ray seems to fail to see that people still buy albums that they like, along with streaming albums that they like.

Five Finger Death Punch at the moment have combined sales of over 800,000 copies in the US of their “Wrong Side Of Heaven/Righteous Side Of Hell” releases. At the rate they are going, each album will be certified Gold in the U.S. All of their previous albums have been certified Gold in the U.S and again, they are still selling so expect them to pass Platinum in the years to come.

Shinedown, Avenged Sevenfold and Volbeat are bands that are also selling albums week in/week out.

All of the above bands have double-digit numbers on Spotify plus sold out shows at the box office.

So I think its time that the misinformed musicians stop ripping on their fans and start connecting with them. We are the ones that sustain you and if you choose to not be in music anymore because someone is downloading your music, then be gone because you are in the game for the wrong reasons.

Another will come and take your place that doesn’t think of money, because money was always a by-product of the music. It never was THE PRODUCT.

ONE FINAL NOTE: A local retailer in Australia called JB HI-FI is having a deal going on that is marketed as 3 for $10. I was in there on Friday to buy a Halo game for my kids and I thought I would spend 5 minutes to go through the various boxes to see if there was anything that I liked.

I found “Megadeth – Ruse In Peace Live” on Blu-Ray, “Megadeth – Countdown To Extinction Deluxe 20th Anniversary Boxed CD” ( I already own the 92 release CD along with the 2004 remastered/remixed edition bonus tracks edition, so this is the third time I have purchased this album) and a band that I have heard of in name only called “The Red Jumpsuit Apparatus” just so I could round out the $10 deal.

Today I went to another JB Hi-Fi store about 30 minutes away and they didn’t have those albums as part of their deal. And I was curious as to why. So I found them in the metal section and I took note of the prices.

MEGADETH – Rust In Peace (BluRay) was selling for $27.99

MEGADETH – Countdown To Extinction (20th Anniversary Edition) was selling for $28.99.

THE RED JUMPSUIT APPARATUS – Lonely Road was selling for $18.99

Now for the math. I picked up all three for $10 at one store, however 30 minutes away in another store if I wanted to pick up those three albums I would have had to pay $75.97.

ONE FINAL NOTE II: Today I picked up a “Rush Greatest Hits CD”, “Killers – Battleborn” and Guns N Roses – “Chinese Democracy.” The Gunners purchase was purely to add to the CD collection so that Gunners discography looks complete.

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