A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories

Final Dee Snider – You Can’t Stop Rock N Roll – What Do You Mean I Don’t Write Good Lyrics

Did you know that Dee wrote the Stay Hungry album during the You Can’t Stop Rock N Roll recording sessions?

Did you also know that Dee had the chorus of We’re Not Gonna Take it written as far back as 1980? The song was finally finished, when the band went in to record the You Can’t Stop Rock N Roll album.

Let’s put into context this period of time.

The band had lost their record deal, they had lost their touring spot with Diamond Head and they were broke.

Dee was at a desperate point in his life as well, married, with kids and living in a studio apartment. He was broke, he was desperate and in these times of self-doubt, he had the life experiences to create great material. He had the fire and the angst.

The Kids Are Back kicks off the You Can’t Stop Rock N Roll album, released in 1983. My cousin Mega is a hard core Twisted Sister fan. He is the one that got me into the band. He even has the TS logo tattooed on his shoulder. This was my first exposure to the band. The sound of the marching feet. It was perfect for the time.

We walk the streets
In tattered armies
We got the lion in our heart
We’re not lookin’ for trouble
Just for some fun
But we’re all ready if you wanna’ start

How can I put in words the trueness of this verse? We just wanted to have fun, but man, if someone wanted to roll with us, we didn’t take a backward step. You can hear the anger build in Dee’s vocal delivery. It’s raw and it is honest. It is not auto tuned like all the other crap released today. It has a certain life to it.

I Am (I’m Me) is a song that needed to be written, so that Dee could go on and write, S.M.F, I Wanna Rock and We’re Not Gonna Take It. To me, it is like a back story to the main movies. It’s message is one of standing up for yourself.

Who are you to look down
At what I believe?

I was always asked the question; what am I going to do with my life. My answer was always the same. “I don’t know”. The eighties was a time when the youth didn’t want to follow in the footsteps of what their fathers did. I didn’t want to work in the steel mills. I wanted something different, but I didn’t know what. For too long I had been conditioned to want something else so when I was asked what I wanted, I didn’t have an answer.

We’re Gonna Make It is another song that needed to be written so that Dee could go on to write the classics.

The power of the people
Ain’t been showin’
It’s never what you know
It’s who you’re knowin’

It was the A to Z in making it in the Eighties gatekeeper world. You had to rely on gatekeepers in order to get your music recorded and released.

You Can’t Stop Rock ‘N’ Roll

it’s an angry steed,
on a never ending course
with grace and speed
it’s an unrelenting force
his head thrown back, defiantly proud
under constant attack,
it’s blasting, fast and loud

I love how Rock N Roll is referred to a person. I lift up my hands in praise. Amen.

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A to Z of Making It, Music, My Stories, Piracy

Success Is A Combination Of Different Metrics

I’m surfing the net and reading. I come across a few reviews of music. Black Sabbath are getting favorable write ups from the mainstream however music fans are split.

I think we need a shut down and a restart in music as everybody is so busy scrambling for cash. Great music is coming a very distant last.

Ozzy these days is all about the money.

In my opinion it doesn’t matter whether anybody buys the new Black Sabbath album. Thinking of sales as the only validation point is old school economics.

These days it’s all about whether people LISTEN to it. I love Black Sabbath but I’m not listening to 13 nor have I a desire to hear it again.

Music was always a service. People heard music by going to a live performance of it. Then music evolved into a product. I grew up in an era were I wanted to own the music I liked. I wanted to collect as much music as possible. I was buying a product.

Now I don’t need to own music. I can just get the music I like whenever I want to hear it. Streaming is changing the way I consume music.

Instead of purchasing a CD once and playing that album 10,000 times, I can now stream a song 10,000 times. It’s a relationship between the artist and fan that never ends.

The music business is built on smoke and mirrors. That gig that sold out, by bands purchasing their own tickets for reselling in reality didn’t sell out. That album that sold millions, by the labels pressing millions in reality didn’t sell millions.

If people want to know if an album or a song is a hit they need to look at more metrics.

How many YouTube views?
How many Spotify streams?
How many streams from other providers?
How many torrent downloads. Free music can be good for you. I remember watching the Iron Maiden 666 movie and Nicko McBrian was saying that they haven’t sold a single record in Costa Rica, however they have 40,000 kids coming to the show.
How many digital sales in the major markets?
How many physical sales in the major markets?
Are people talking about the album?

The main point is it’s a combination of everything, sales numbers are not everything, you’ve got to look at the total picture.

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A to Z of Making It

Success – Then And Now

Then
You struggled on a daily basis for success.

Now
You still struggle on a daily basis for success.

Then
You kept on going every time you got rejected or turned down. Music was the be all or end all.

Now
You have a back-up plan in case music doesn’t work out as a career.

Then
You got your name out by playing live.

Now
You get your name out by releasing great music and letting social media spread the word.

Then
The people that started the band, are not always the same people in the band when the band actually makes it. Twisted Sister went through many incarnations before the classic line up was formed. Metallica had a different bassist and a different guitarist when they started off. Motley Crue had a different vocalist. Bon Jovi didn’t have Richie Sambora at the start. Whitesnake had various line ups before they found mainstream success. Journey had a different vocalist before Steve Perry. Def Leppard didn’t have Phil Collen at the beginning. Iron Maiden had a different line up. KISS have gone through many versions before success and during success.

Now
You expect that the band will remain the same. People are unable to adapt to changes.

Then
Music was a tough business.

Now
Music is still a tough business.

Then
The fans had the power but they didn’t know it.

Now
The fans have the power and they know it.

Then
Bands sold records in the millions.

Now
Bands don’t sell anymore, but play to larger audiences.

Then
In the Eighties, image came first, music second.

Now
If the music is not great, no one cares how you look.

Then
Success was gauged on how many records bands sold.

Now
Success is still gauged by the Recording Industry on how many records are sold, however it is not a true indication of a bands reach.

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A to Z of Making It, Music, My Stories

Then vs. Now – Twenty Years The Sequel

Then
It was hard being a musician

Now
It’s hard being a musician.

Then
You wrote and performed music.

Now
You write and perform music, maintain an online presence, manage yourself, promote yourself, organise shows, licensing, merchandise and more.

Then
We obsessed about booking shows. That is where people went to find new music.

Now
We hardly play shows. We are more selective. People also have different avenues to find new music.

Then
We had a mailing list.

Now
We look at the numbers on social media.

Then
We focused on building followers by engaging with them.

Now
We focus on building followers and hope that they engage with us.

Then
We did the hard work of building up a local fan base.

Now
We want to take over the world in an instant.

Then
The gatekeepers pushed us to copy other acts.

Now
We learn from other acts in order to create our own identity and voice. What works for one, does not work for another.

Then
We looked for a record deal and the belief that fame and riches would follow.

Now
We know that there is no single solution. We know how record labels ripped off the artists.

Then
We focused on appealing to our target audience, like metal heads or rock heads.

Now
We try and appeal to everyone. A 16 year old would not have the same connection to a 50 year old artist.

Then
We didn’t care about a return on investment.

Now
We want a return on investment.

Then
We practiced to perform, so that the live show was special. Amateur bands where outdoing professional bands.

Now
We learn how to use technology and recording techniques.

Then
We had two paths of getting our music out. The record label path or the do it yourself path.

Now
We have hundreds of paths for pushing our music out. We just need to work harder at it.

Then
We didn’t know what a business strategy was.

Now
If you don’t have a business strategy, you are already behind the eight ball.

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A to Z of Making It, Music

Who Cares About Sales?

It’s not just about the sales anymore.

Who cares if an album had a good opening week in sales. What matters these days is how long will the music remain in the public eye. Will people stream it, YouTube it, share it. That is the new model.

NOTE: Sales figures are U.S figures.

Megadeth’s Super Collider moved 30,000 copies in its first week. Big deal. It will not last more than 8 weeks in the public eye. The fans need to spread it and talk about it. In this case they won’t be. It’s a forgettable album.

Alice In Chains, The Devil Put Dinosaurs Here has sold 80,000 after two weeks and 30 Seconds To Mars, Love, Lust, Faith and Dreams has sold close to
70,000 after 3 weeks.

Will they have the same staying power as Halestorm’s The Strange Case Of…which is 60 weeks old and sold over 236,000 units or Shinedown’s Amaryllis which is 64 weeks old and it has sold over 410,000 units.

I believe they will.

Volbeat’s Outlaw Gentlemen & Shady Ladies has moved 90,000 after 8 weeks and Killswitch Engage, Disarm The Descent has moved over 90,000 after 10 weeks.

Will they reach the 500,000 mark of Kid Rock’s Rebel Soul after 30 weeks or Five Finger Death Punch, American Capitalist, which has moved over 500,000 in 87 weeks.

The Revolver Gods Most Hated, Black Veil Brides, Wretched and Divine: The Story of the Wild Ones has moved over 110,000 in 23 weeks. On the other hand, In This Moment, Blood is 44 weeks old and moved over 163,000 units.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Nikki Sixx – What Do You Mean I Don’t Write Good Lyrics?

Nikki Sixx is one of the most active artists there is.  Apart from doing the Motley Crue shows, he does Sixx A.M., he does photography, he has a presence on social media and he does his radio show.  Somewhere in between he finds time to also be a family man.

A few days ago, his mother passed away, and from that tragedy, it got me to go back and listen to the music that Nikki Sixx has created.

Dancing On Glass (1987) from Girls, Girls, Girls

Going way too fast
Gonna burn and crash
Valentine’s in London
Found me in the trash

I’m no puppet
I engrave my veins with style

It is the Mick Mars guitar riff that hooked me first, using the renowned devil tri-tone.  It’s rock ‘n’ evil and  it’s Nikki’s memoir to his heroin addiction.  Life Is Beautiful (2007) from The Heroin Diaries by Sixx A.M. goes a step better (plus the chorus line gives a nice nod to Duran’s Duran’s Come Undone).

 

There’s nothing like a funeral to make you feel alive

How true is that? We complain about our life, sometimes even wishing that we are dead and then when tragedy strikes, we realise how alive we really are.

Find Myself (1997) from Generation Swine and Heart Failure (2007) from The Heroin Diaries from Sixx A.M. explore the addictions of Nikki Sixx with lyrics like “I gotta find myself some drugs, I gotta find some liquid sunshine” and “I miss today I miss the past, I miss my veins ’cause they’ve collapsed.”

However the best song that captures Nikki’s addiction is Girl With Golden Eyes (2007) from The Heroin Diaries by Sixx A.M.

She speaks to me in Persian
Tells me that she loves me
The girl with golden eyes
And though I hardly know her
I let her in my veins
And trust her with my life

I love the heroin and girl romance analogy. Credit also goes to James Michael and DJ Ashba.

On With The Show (1981) from Too Fast For Love

Frankie died just the other night
Some say it was suicide

Nikki has gone on record to say that On With The Show is about him leaving his birth name behind and taking on the Nikki Sixx name.  The reference to Frankie is a reference to himself.

Dr Feelgood (1989) from Dr Feelgood

Cops on the corner always ignore
Somebody’s getting paid
Jimmy’s got it wired, law’s for hire
Got it made in the shade

It’s a movie scene. It paints a picture. It’s Scarface and Jimmy is Al Pacino. Music done right is timeless. Dr Feelgood is timeless and it is Nikki Sixx at his sober best for the first time. 

Primal Scream (1991) from Decade Of Decadence

Broke dick dog
My head slung low
Tail knocked in the dirt
Time and time of being told
Trash is all I’m worth

Primal Scream was rewritten again as Face Down In The Dirt (2008) from Saints Of Los Angeles. 

All I ever heard as a kid was “you’re born to lose”
All I ever wanted was a shot at breakin’ the rules

Stick To Your Guns (1981) from Too Fast For Love is the original Primal Scream. 

You got to stick to your guns
What’s right for you, ain’t right for everyone

What’s It Gonna Take (2008) from Saints Of Los Angeles

So we wrote another song cut a demo on a dime
They didn’t like the sound, we didn’t fit the times
The radio station said “it’s way too loud”

I really like the autobiographical nature of songs.  Down At The Whisky (2008) from Saints Of Los Angeles covers the same theme of the band trying to make it.

We slept all day in our clothes
That’s OK in hollywood
Another shot, another show
All night long at the whisky a-go-go

Poison Apples (1994) from Motley Crue

Took a Greyhound Bus down to Heartattack and Vine with a fistful of dreams and dimes
So far out didn’t know that I was in
Had a taste for a life of slime

When push came to shove, the music was the drug and the band always got to play
Sex, smack, rock, roll, mainline, overdose
Man, we lived it night and day

Poison Apples and Danger also tell the story of the band’s early days.

Danger (1983) from Shout At The Devil

So we took our dreams
Ran like hell
Lived our youth
From the wishing well
Me and the boys
Made a pack
To live or die
No turning back

Then the band finally gets signed and become slaves to the machine with a stiff middle finger raised at all authority.

Welcome To The Machine (2008) from Saints of Los Angeles

 

 

Welcome to the machine
Once it sucks you in you’ll never leave
Grind you up spit you out
After all you’re just a piece of meat
Welcome to the machine

Saints Of Los Angeles (2008) from Saints of Los Angeles

We are…we are the saints
We signed our life away
Doesn’t matter what you think
We’re gonna do it anyway
We are…we are the saints
One day you will confess
And Pray to the saints of Los Angeles.

Home Sweet Home (1985) from Theatre Of Pain

 

Just one more night
And I’m comin’ off this
Long & winding road

Every band that spends a lot of time on the road ends up writing a song about the road.  Bob Seger did it with Turn The Page, Bon Jovi did it with Wanted Dead or Alive, Motley Crue did it with Home Sweet Home and the unreleased track Rodeo from the Girls, Girls, Girls sessions.

Rodeo (1987) from Girls, Girls, Girls

Another day, another night on stage
Lights go down, time to turn the page
Was this all I ever wanted to be
Six hundred miles, the highway calls
Another long day, now the hours get small
Riding out this rock n roll rodeo

No accolade to Nikki Sixx would be complete without reference to his favourite topic, SEX.

Girls, Girls, Girls (1987) from Girls, Girls, Girls

I got the photos, a menage a trois

Ten Seconds To Love (1983) from Shout At The Devil

Bring a girlfriend
Maybe bring two I got my camera
Make a star outta you
Let’s inject it
Photograph it

It’s like Nikki new that Tommy Lee and Vince Neil would end up in their own sex tapes.  That’s what happens when you have keepsakes.

Punched In The Teeth By Love (2000) from New Tattoo

Construction work it’s silicone
Lights are on but no one’s home (wow)
She’s painted blue like a cartoon
Every man in town went on the honeymoon

I really like the cartoonish vibe in this song.  The lyrics are witty and funny.  Was Nikki referencing Pamela Anderson.

THEN comes the new Holy Bible, Nikki Sixx style.

Wild Side (1987) from Girls, Girls, Girls is Save Our Souls part 2. 

Kneel down ye sinners, to
Streetwise religion
Greed’s been crowned the new King
Hollywood dream teens
Yesterday’s trash queens
Save the blessings for the final ring-
AMEN

Save Our Souls (1985) from Theatre of Pain

Black Angels laughing in the city streets
Street toys scream in pain and clench their teeth
The moonlight spot lights all the city crime
Got no religion, Laugh while they fight

Save our souls for the heavens
For a life so good it sure feels bad
Save our souls for the heavens
Save our souls for the promised land

Sure Feels Right (2011) from This Is Gonna Hurt by Sixx A.M.

I’m driving down Sunset Boulevard,
Sex Pistols on the radio in my car,
And I must be high,
I just saw Jesus walk by.

Again, a picture is painted with these four lines.  I can relate. I can’t even recall how many times I have seen Jesus look a likes among the homeless.  Oh My God covers this theme even better.

Oh My God (2011) from The Heroin Diaries by Sixx A.M.

And we sit in our highrise apartments and complain about things that don’t matter,
And we race through this life just to see who can die with as much as we can gather,
And a few blocks away a teenage mother plays Russian Roulette with her daughter,
Is this the best that we can do, is this the best that we can do.

We focus on all the wrong things.  Nikki even eluded to it, in his recent Facebook posts.

Thank you for all the supportive posts here and on Twitter about the passing of my Mom.Her and my grandfather Tom’s recent passing is a gentle reminder of how fragile time is and a not so gentle sledgehammer to the heart that non of us get out of this life alive.If your wasting time procrastinating on anything trust me when I say “You’ll be sorry”.

I waited too long after a rocky road with my mother to try and rebuild the broken fence’s.You can never get time back.We all make mistakes and that was mine…..Again,thank you because it reminds me reading your posts how much we’re all alike…….

And of course that post, reminded me of a song that was released by the Brides of Destruction.

Life (2004) from Here Comes The Brides by Brides of Destruction

This is life this is it
It’s not everything you want
It’s everything you get believe it
It’s not worth leaving
Yeah this is life once again
It’s been knocking at your door
You ought to let it in
Don’t waste it it’s time you faced it

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Music

Prime Circle

Prime Circle has my attention.  Last week, I didn’t know who this band was.  Then I heard the 2012 album, Evidence.  Now I need to write about them.

This is what happens if you write an album that has substance and quality, so that when a listener hears it for the first time, you seize that moment and get their attention.

This is what bands like Prime Circle, Vaudeville, Burnside and The Night Flight Orchestra have done.  They have written quality albums.  Quality will always rise above the noise.  For some it might take longer than others.

So who is Prime Circle.  They are South African.  Formed in 2000, they have a style that merges Alter Bridge, Three Doors Down, Breaking Benjamin and Shinedown. It’s just good rock music.  Evidence is their fifth album.  It took them that long to get my attention.  13 years.

“Without the fans, we would be nothing. And I don’t ever want to do anything else. Creating music for a living is a privilege, and we never forget that.”

That is a quote from their bio. All musicians that create music with the expectation that they will earn millions, will never make it.  Those musicians that create music, because they just want to create music, will end up rising to the top.

It’s very important that artists’ realise, that very few people get to make a living as a professional musician.  That is the reality of the musical market, however in order to create quality music, you need to be in it for the long haul.  Experience breeds greatness.

“Time Kills Us All”

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A to Z of Making It, Music

Risk Management

As soon as you look forward to something, there is always something on the horizon that makes you realise how fragile everything in your life is.

Our whole lives are about risk management.  As soon as we are able to make our own choices we start to manage the risk ourselves.  Up until that time it is managed by our parents.

We make life decisions based on our working life.  So what do we do when our employer changes the rules?  What do you we do when our employer makes us work more hours for the same pay?

Should we leave and get a new job elsewhere.  What happens if that new job doesn’t come as quickly as we need it.  Bills need to be paid, a mortgage needs to be paid and the family needs to live.  Sometimes it’s better the devil you know then the devil you don’t know.

In most cases we just stick it out, depressed and unmotivated, because we are beholden to the system.  We are beholden to the pride that we place on ourselves.  We are beholden to the fear of change.  So we choose the safe option of sticking around and being treated like dirt, as our risk management strategy.

If you are not on the bleeding edge of society, you are just part of the fabric of society.  You want to be a rock star, you cant do it working a nine to five job.  You cant do it if you are beholden to your employer.  You cant do it if you are beholden to the family.

The only way you can do it is if you throw all thoughts of risk management out the window.

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Derivative Works, Influenced, Music

Black Sabbath – 13

When I heard that Ozzy Osbourne had returned to Black Sabbath and that they are going to write and record new music, I was excited.  I was expecting this state of the art album, that would stay true to the Black Sabbath legacy, and an album that defines a new modern legacy for the band.

Then I heard that Rick Rubin was hired and to be honest I was concerned.  Rick Rubin was a master producer.  These days, he just gets bands to recreate albums that they have already created.  I have listened to the new Black Sabbath album a lot on Spotify.

The problem that I have with it, is that it tries too hard to recreate the first four Black Sabbath albums.  However, one thing I do like is that they have stayed away from the Verse – Chorus – Verse – Chorus – Bridge – Solo – Chorus structure.

God Is Dead should have been a fantastic song, only if it was edited down to about six minutes.  The clean tone intro moving into the heavy crunchy riff stays true to the Black Sabbath legacy, while also creating a new modern legacy for the band.  At one stage, Diary Of A Madman popped in my head.  In my opinion, the extra three minutes just drag it out.

End Of The Beginning tries to recreate the song Black Sabbath just a bit too much.  Loner also falls into the same boat, borrowing very heavily from N.I.B.  Live Forever borrows from Fairies Wear Boots.

Zeitgeist on the other hand was surprising, with it’s Emerson Lake Palmer From The Beginning vibe.

Damaged Soul also falls into the surprising category, as it is a blues dirge in the vein of Dazed and Confused from Led Zeppelin merged with Dirty Women, Into The Void and Electric Funeral from Sabbath.  Iommi is at his best when he references the blues genre for Sabbath and I don’t believe he gets the respect he deserves for it.  His lead break is up there with all the blues greats.

Dear Father also has that Into The Void heaviness, however it really borrows a lot from War Pigs and Behind The Wall of Sleep.  I really like that Beatles She’s So Heavy chord progression.

Peace Of Mind is a D side Ozzy Osbourne solo cut.

If there is a song to recommend as almost perfect, it is Age of Reason.  It has everything in it that is Black Sabbath.  It is a nod to the past, a nod to the present and I am sure in twenty years time a new generation of musicians will be crediting this song as an influence.

Methademic is up there as well.  As with Age of Reason, I believe that this song will be talked about by a whole new generation of Black Sabbath fans, brought up on 13.  How good is that sinister acoustic intro, and boogie driven bass verse?  Iommi is in his element, rolling riff after riff.  There are so many blues references that he brings up in the riffs and he makes it sound effortlessly.

Pariah has a riff that is so familiar, I just cant pin point the song.  At first I was thinking Guns N Roses, then I was thinking Deep Purple, then I was trying to rack my brain on a Black Sabbath song.  This is the kind of derivative work that I like.  It’s okay to reference yourself or another band, you just need to do it in a way, that invokes the feeling that Pariah invoked in me; it is familiar, yet i cant pinpoint it.

Overall, it is a comeback album that could set the foundation for the next album.  It has an album that the good, the bad and the ugly.

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A to Z of Making It, Music

The New Artist Lesson

I have come across some good music lately, however the bands/artists that created the music are still languishing at the bottom of the music pile.  So what can bands like Burnside, Tesseract, The Night Flight Orchestra, Polution and Vaudeville do differently to get their brand and music out there.

IS THERE A MARKET FOR YOUR MUSIC?

The common misconception that most bands/artists have is that their music will succeed. The cold hard truth is that no one knows what music will succeed.  That is why A&R people, have a bad strike ratio.  They can find talent, however that doesn’t mean that the talent they find will succeed in the music business.

New bands need to test the market.  You need to see what kind of response you get back.  Find ways to measure the longevity of your song.  Did fans spread it on social media? Did a torrent go up on The Pirate Bay? Does it have seeders? Does it have leachers? Are people streaming it? Are people purchasing it? Are people listening to it on YouTube?

If the song is setting the world on fire, repeat the whole process again with a new song as there is a market there for you.

If the song is not setting the world on fire, take a step back, re-evaluate, create a better song and repeat all of the above as there is no market there for you at the moment.

Burnside created a brilliant album in Evolution that consisted of 13 songs and released them all at once. They relied on an old business model that doesn’t work anymore. They needed to test the market, so that they could see if there is a market for their music.  They should have released a song and measured it’s reach first. If you have an audience of less than 10,000, you should not be spending time creating a 13 song album.  

The Night Flight Orchestra wrote a song called West Ruth Avenue, that in my mind rivalled Gotye’s Somebody That I Used To Know.  Somebody That I Used To Know found a market, West Ruth Avenue didn’t.  (Yes, I know that The Night Flight Orchestra is a side project, however it is one album that should have found a bigger audience).

TesserAct in my view released a great album in Altered State.  Century Media streamed the album on their YouTube page and it had over 90,000 hits.  The album comes out and it moves over 4000 units in the U.S.  Is this a good thing or a bad thing? The label tested the market with the pre-release stream on YouTube. I think both artists where expecting a better turn out in sales, however this is the wrong view point to have. Fans can now stream their music.

SUPPLY vs. DEMAND

I hope that the bands I have mentioned are not focusing on the payment side of things. Remember Spotify, Pandora, iTunes are all services that you use to get your music out there.  Don’t solely rely on these services as a source of revenue.  It’s a diversified music game. You need to have other strategies for that.  However, before you get to this stage, you need to ensure that a market exists.

Remember that you are a seller and a supplier.  It’s simple economics. Supply vs Demand. At the moment, the recorded music world is over supplied. There is so much music out there, however not all of the music that is released has a demand waiting for it. Demand equals buyers. Buyers equal fans. The artists should be satisfying the needs of the fans.

BUILDING PLACES OF WORSHIP FOR YOUR FANS

It is the fans that will promote you.  No one cares about the music that radio pushes. No one cares about the music that the press and mainstream media pushes.  No one cares about the music if you scream until your black and blue about how great your song is. 

People care and pay attention, when they see fan blogs created in your name (like the John Petrucci forums, the Mike Portnoy forums, the Dream Theater forums and so on).  You need to ensure that you build a cathedral so that your fans can worship your music and spread it.

In the end, you need to have great music marketed to people that will like it and buy it.  Otherwise you will remain in your local suburban market.

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