A to Z of Making It, Music, My Stories

Then vs. Now – Twenty Years The Sequel

Then
It was hard being a musician

Now
It’s hard being a musician.

Then
You wrote and performed music.

Now
You write and perform music, maintain an online presence, manage yourself, promote yourself, organise shows, licensing, merchandise and more.

Then
We obsessed about booking shows. That is where people went to find new music.

Now
We hardly play shows. We are more selective. People also have different avenues to find new music.

Then
We had a mailing list.

Now
We look at the numbers on social media.

Then
We focused on building followers by engaging with them.

Now
We focus on building followers and hope that they engage with us.

Then
We did the hard work of building up a local fan base.

Now
We want to take over the world in an instant.

Then
The gatekeepers pushed us to copy other acts.

Now
We learn from other acts in order to create our own identity and voice. What works for one, does not work for another.

Then
We looked for a record deal and the belief that fame and riches would follow.

Now
We know that there is no single solution. We know how record labels ripped off the artists.

Then
We focused on appealing to our target audience, like metal heads or rock heads.

Now
We try and appeal to everyone. A 16 year old would not have the same connection to a 50 year old artist.

Then
We didn’t care about a return on investment.

Now
We want a return on investment.

Then
We practiced to perform, so that the live show was special. Amateur bands where outdoing professional bands.

Now
We learn how to use technology and recording techniques.

Then
We had two paths of getting our music out. The record label path or the do it yourself path.

Now
We have hundreds of paths for pushing our music out. We just need to work harder at it.

Then
We didn’t know what a business strategy was.

Now
If you don’t have a business strategy, you are already behind the eight ball.

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